00:00I often give this example of a baby elephant tied to a pole.
00:05It tries to break free over and over for years, but it can't.
00:09It's not strong enough.
00:11And then the elephant becomes a behemoth giant, and it's so strong, it could break free of
00:15that pole like this, but it doesn't even try because it believes it can't.
00:20So when you are transforming your business, or you're going into growth mode, or you're
00:25going from the as-is to where you want to be, the mindset of the team plays a big role
00:31in their ability to step into that capacity.
00:34So if there's belief systems that are limiting, you have to rewire those belief systems in
00:40order to step into that future state.
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