- 8/12/2025
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00:00250,000 pounds. It's an acorn which we want grown into a great oak tree.
00:08Lord Sugar is on the hunt for a brand new business partner.
00:12If you think this process is tough, it's just got a whole lot tougher.
00:17Over the next 12 weeks, you are out of your comfort zone.
00:21Ready to fight for his funding, 18 aspiring entrepreneurs.
00:27Supply and demand, that's what this is about. I'm demanding the answers.
00:31You better bloody well supply them.
00:34On the table, a quarter million pound investment.
00:38And a 50-50 partnership with Britain's toughest backer.
00:44You haven't used any of your skills, any of your knowledge.
00:47Mistake on that, mistake on this, straight in the bin.
00:50Yeah, Rich, come on. Let's go, mate.
00:53It's a deal worth fighting for.
00:55You are such a manipulator. I can see straight through you.
00:5818 candidates.
01:00Come on. Oh, pedestrians, out of the way.
01:03We're gonna be explosive.
01:0412 tough weeks.
01:06I really don't know what to do.
01:07I messed up a bit, didn't I?
01:08Oh, my God.
01:10One life-changing opportunity.
01:12You're fired. You're fired.
01:14This is a bad call on strategy. You're fired.
01:27Previously on The Apprentice.
01:29I'm sending you to the London Pet Show.
01:31Pick the right products and sell them.
01:33For excitable puppy, David.
01:36Wow.
01:37That struck me straight away.
01:38Yeah.
01:39As soon as you walked through the door, it was like, wow, bang, right there.
01:41Balloon sales soared.
01:43Need to make sure we serve absolutely everybody here, OK?
01:46Take these orders down.
01:47A dogged Richard.
01:48Chocolate brown?
01:49Oh, go on, then.
01:50Cashed in.
01:52Oh, you're making my day.
01:54On Team Cat.
01:56This is Santos.
01:57He's been having a little bit of a play with this today.
01:59Project manager Scott.
02:01This is 635.
02:03Got the cream.
02:04And if you get something like this, you're not gonna be able to find it anywhere else.
02:06Sold.
02:07But his cat-napping sales force.
02:09Excuse me.
02:10Let him down.
02:11I can't tempt you with a buy now, deliver later.
02:14Are you sure?
02:15Sure.
02:16Landing them all in trouble with the top dog.
02:19You couldn't sell a bone to Battersea Dog's home at the moment, from what I've heard.
02:23The claws were out for Selena.
02:25He's not very happy with you.
02:27You weren't as involved or interested and didn't do as many sales as you should have done.
02:31But it was Ruth who ran out of lives.
02:33You've got to get rid of the people who can't pay.
02:35What do you want to say to them? Go away.
02:37Yeah, bottom line, yeah, you've got no money. Sod off.
02:41She became the fourth casualty of the boardroom.
02:44Ruth, you're fired.
02:46Now 14 remain to fight for the chance to become Lord Sugar's business partner.
02:526am.
02:58Lord Sugar would like you to meet him at St James's Square. The cars will be leaving in 30 minutes.
03:04Everyone wake up! The car's leaving in 30 minutes!
03:10Wake up!
03:11Oh, God!
03:12Do you ever, like, get woken up and then look around and think this isn't worth it?
03:15Because I really feel like that right now.
03:17Wakey, wakey! Rise and shine, boys!
03:19Do I do deodorant? No. Yeah.
03:20I've got a feeling, April, that this task is going to be something like creating something.
03:25Yeah, I'd enjoy something like that.
03:27I'd enjoy something like that.
03:41Something like creating something, yeah, I'd enjoy something like that.
03:55We need to get a first win for Connectors, don't we?
03:58Oh, God, yeah, definitely.
04:00I'm not being diplomatic any more.
04:02If somebody's not suitable or they're not pulling their weight
04:04or they step up and they're inappropriate, they will be told.
04:07St James's Square, home to historic literary institution,
04:12the London Library.
04:37Good morning. Good morning, my sugar.
04:42Well, welcome to the London Library.
04:46It's also known as the Writers' Library.
04:50Rudyard Kipling, Agatha Christie, Charles Dickens
04:54use this place to research their books.
04:57Now, I know some of you feel that you are great wordsmiths
05:01and it may come in handy in this particular task
05:04because I want you to create a children's book for three- to five-year-olds.
05:09The books will be printed overnight
05:12and you're going to produce an audiobook to go with it.
05:15And tomorrow you're going to sell them to professional retailers
05:20and the team that sells the most will win the task.
05:23And obviously, in the losing team, at least one of you will be fired.
05:28Now, I'm going to balance the teams up a little bit.
05:31I'm going to ask Sam to join Conexus.
05:36Maybe a useful asset for the team, considering his academic background
05:42and perhaps this could be the time for you to show your true talent, Sam.
05:48Well, good luck. Off you go.
05:57Today, teams must channel their inner child...
06:00This looks fun.
06:01..and produce a kids' book.
06:03I'm going to use the giant pencil.
06:04Tomorrow, sell as many copies as they can.
06:08But first, both teams need leaders.
06:11I would absolutely love to be project manager.
06:14This is just everything I want to do.
06:16I love language. I have a degree in English literature.
06:19I think language and communication is key to existence.
06:23Project manager in place.
06:25The next thing we need to decide on is a main plot.
06:28Get creative.
06:30Although you have an overarching plot, I think you need to combine things.
06:33A story dies without good plot.
06:35I mean, obviously, there is this theory about Aristotle thinking plot
06:39is the most important.
06:40I mean, I don't know how much you can relate sort of a tragedy in
06:43with children's literature.
06:44What I wanted to do is come up with a moral story that included creatures
06:47or an overcoming the monster story that included a bit of a moral
06:50or an adventure story.
06:52The adventure story one I'm slightly confused on.
06:56Down the hall, throwing her hat in the ring.
06:59I'd like to put myself forward as project manager for this.
07:02I have got children.
07:03Hairdresser Charlene.
07:05I read books all the time to my children.
07:08I'm not going to say I have the best vocabulary or the best English skills.
07:12People might laugh when they see Charlene with a story book.
07:16Being a mum, I have an understanding of what I think might work
07:20and it's about creating a really fun book.
07:22For instance, with Dinosaurs Loves Underpants,
07:24the storyline of that was like,
07:26party pooper wee wee, and it was happy that he...
07:28So it can be really childish, but it's got like a punchline.
07:31I think everyone wants you to be PM at the moment, Charlene.
07:33Thank you very much, team.
07:35Next, create a best-selling story.
07:39Something that I thought.
07:40Do you know children at the age of three,
07:42they have like a comforter or they have a blanket or something
07:44and it's letting go of that comforter
07:46and the worries of letting go of that comforter
07:48to get them ready to go to school.
07:50It needs to be an adventure, isn't it?
07:52It is a massive adventure in children's lives.
07:54I've got an idea, if I want to put it forward, if that's all right.
07:57It was Buzz's quest for honey, so it's like a bumblebee's first flight,
08:00then it goes off to collect the honey from different flowers,
08:03meets characters along the way.
08:04Personally, I feel like the bee story could be the most adventurous.
08:09What writing skills have you got?
08:12My degree is in creative writing.
08:16Can we do a vote?
08:17Are we voting on the bee takes a trip to produce honey
08:20as an adventure along the way?
08:22With Joseph's idea, can I have hands up for that?
08:25Yeah.
08:27Yeah.
08:29Still pinning down a plot...
08:31The story is something to do with the mythical creatures
08:33surrounded by other creatures,
08:34and this creature is different for some reason?
08:36Sam.
08:37And it kind of goes through a moral process of learning
08:39something about acceptance.
08:40We're going round the houses now.
08:41Yeah, we are.
08:42Yeah, we are.
08:43I agree.
08:44Keep it simple as PM.
08:45As an overall, what do you reckon?
08:46Um...
08:47Now, I...
08:49My preference is...
08:51What do you think?
08:52I like dragons.
08:53I like dragons.
08:54It's like fun dragons.
08:55Cool.
08:56Let's roll up dragon.
08:57Maybe he sneezes a lot.
08:58He sneezes.
08:59Yeah, he sneezes.
09:00That's good.
09:01Yeah, I like this idea.
09:03Next door, Charlene concentrates on characters.
09:07I really like the where does honey come from story
09:10because it's very much like where do butterflies come from.
09:13Yeah.
09:14That's my only point.
09:15Just remember that one point.
09:16He needs to go to several flowers.
09:17I'm sorry, but I've got two minutes.
09:18I think he should go...
09:19Richard, I'm going to have to stop you there.
09:20I think he should go to...
09:21Richard...
09:22Richard, I'm going to have to stop you, right.
09:25I think the thing with Richard is that he thinks
09:28that he's better than everyone.
09:29Richard, I'd like you to be sub-team leader together as well.
09:32So you're above the research side?
09:33Yes.
09:34OK.
09:35Well, I would have preferred the other team, but that's fine.
09:38The reason why I've put Richard as sub-team leader
09:41is because I know Richard is really hard to control
09:43and if he didn't feel in power,
09:45he would throw his toys out of the pram
09:47and not really work together in the team.
09:49I would like David to feedback
09:51what the focus group says to me.
09:53Cleverly, I've put David to pass the information back to me
09:56because I don't feel Richard would give me
09:58all the correct information.
10:00So I've got Richard who feels he's in power,
10:02but actually David's going to be the one
10:04giving me the information back.
10:0811am.
10:10The teams divide.
10:12Half head off to create the books.
10:17The moral is about acceptance.
10:19So like a child that's rubbish at rugby but good at chess
10:22should not be ousted from school.
10:24Yeah.
10:25The others get the measure of the market.
10:29I'm usually used to being on the really important team.
10:32I've never not been on the...
10:33This is quite important though.
10:35No, but do you know what I mean?
10:36Like there's the whole book creation, the design creation.
10:40I just think that I would be better positioned in a creative team.
10:46Yeah.
10:51For the rest of the team, a West London publishers.
10:54Buzz is going on for his first solo flight.
10:57He flies off and bumps into a ladybird.
10:59Working on the words, April.
11:01And then together they fly and that's when the over and under and over and under.
11:07Is there something at the end of each sentence so they can read along with their mum and then the mum reads that bit and then they say you say that bit.
11:13I'm thinking swishing and swirling and tumbling and turning.
11:16Does that relate to what the bee's doing?
11:18I just don't know if it goes.
11:19Yeah, because all the way it's like swishing and swirling and tumbling and turning to go over.
11:24You can have it doing all that.
11:33A children's playgroup.
11:35For Richard, McGim and David.
11:38Hello everybody.
11:39Hello, hello, hello.
11:41A chance to find out if their bee story will fly.
11:45The story is about a bumblebee from the start to finish on how he makes honey.
11:53The rhythm of the book.
11:54They remember.
11:55Is rhyming the best way to tell the story in the book would you say?
11:58Yeah.
11:59Often rhyming ones work quite well.
12:03Hello, can you hear me?
12:05Yes I can.
12:06It's Charlene speaking.
12:07Who's that?
12:08It's Richard.
12:09How are you doing?
12:10What we wanted to do is give you some feedback before you made any further decisions.
12:13Can you stop talking one second Richard?
12:15Is David there please?
12:16If you lead the sub team.
12:17But I was going to have David pass all the information back to me if that's okay.
12:20But Charlene this is really key if it rhymes it's going to sell a lot more and a lot easier.
12:27It needs to be short, snappy and rhyming.
12:30Okay guys get it right yeah?
12:32Bye.
12:33Once there was a busy bee who set out on his first adventure to find some honey.
12:37That doesn't rhyme.
12:38To find a pot of honey.
12:39Does it not?
12:40I think it does.
12:41Okay.
12:42Yeah once.
12:43I feel like bee, sea, flea, like those words sound like they naturally rhyme.
12:47One syllable.
12:48Not honey.
12:51On the other team Sam's priority.
12:54So first names let's all think of names.
12:56What about snuffle gruffle?
12:58Can we have snuffle bun?
12:59Or sniffle bottom?
13:00Snuffle bottom.
13:01Come up with his character's name.
13:04What about a snuffle dink?
13:06A snuffle dink.
13:07A snuffle dink.
13:08A snuffle dink.
13:09Yeah.
13:10The snotty dink.
13:11Snotty dink.
13:12Snotty dink.
13:13Can we try that please?
13:15Yeah okay.
13:16And what is your character?
13:18It's a mythical creature that's dragon like with maybe some elephant qualities.
13:23Just need to pinpoint exactly where this story is going.
13:26Oh!
13:27What if it's, oh my goodness.
13:29What if it's that he, he, he in this colony, he, oh what if it's in this colony he's like
13:37trying on all their shoes and their clothes and obviously they don't fit a whatever we
13:42call a ruffle whatever because he's not the same he's too big he's too ugly so he goes
13:46away and he's really really sad and then he stumbles upon a pair of ruffle bottom shoes.
13:51It's that we've got to try and translate that into something that a five year old will
13:55still acknowledge.
13:58They've been in their meeting for a few hours but they haven't really nailed anything down.
14:01Like we just need to come up with a basic storyline now.
14:04Sam just wants to keep talking.
14:06He's created utter confusion because he's not clear on what the plot is and he's not
14:11clear on who the character is, why he's called the name he is or what his journey is going
14:16to be.
14:17They have to make this book tonight and at this stage they haven't got anything to put
14:20in the book.
14:21I think we should start pinpointing what we kind of want to start with.
14:24That's what I'm trying to do.
14:25That's what I'm trying to do.
14:26Because we're almost getting an idea and change it so much it's a completely new idea in
14:28two minutes.
14:29Yeah.
14:30It's not this hard I don't think.
14:31I just think it would be so simple if we've got the snotty thing we rest and breathe fire,
14:35he breathes water.
14:36Now we just need to have the clincher where it changes and he does something positive.
14:39We have time.
14:40We have time to work out.
14:41Yeah.
14:42I want it to be like a really chirpy, playful bee.
14:46Set on a book about honey, Charlene's team.
14:49So do you want to have him the same size in every illustration or do you want to have
14:54the size?
14:55Yes, but then the bee tubes are just big.
14:57Perfume.
14:58But the drawing of it's perfect.
15:00Can I ask a quick question?
15:02Yeah.
15:03When a bee goes back to the hive, it's for the honeycomb, right?
15:08Yeah.
15:09Is that right?
15:10Just wanted to check that works in terms of not lying to children.
15:14It is a bit worrying, of course.
15:15They don't know the first thing about actually how honey is made.
15:18It's a very simple way of showing how to make honey.
15:21You can't go into the details of pollination and that.
15:24I'm confused.
15:25Can you imagine what a three-year-old's going to make of this?
15:27Busy got lost after being tossed.
15:32Down to the west side.
15:34I think just for my own sake, that's a no.
15:37A South London recording studio.
15:39Busy, busy, busy, busy.
15:41As well as printed copies, CDs of both books will be produced.
15:45Next job for Charlene's boys, pick a catchy theme tune.
16:02I don't know, it was this exciting, that!
16:05Hi, who am I speaking to?
16:06Richard, would you like me to pass you to David?
16:09Amazing, thank you.
16:11Have you listened to the music yet?
16:14We have, yes.
16:16And what have you thought sounds best?
16:18At the moment, we've whittled it down to three songs.
16:22Why do you think those three?
16:24Because we've listened to them.
16:28Maybe we should just go with your decision, then.
16:30Well, no, I've not listened to it, Richard.
16:32Well, that's the point that I was trying to make, Charlene.
16:35What about we make the decision on this one?
16:37Can I speak to David, please, Richard?
16:39Aye, Charlene. Charlene, just trust us on this one
16:42and we will do you proud.
16:44Amazing.
16:45That's exactly what I'm wanting, David.
16:48Boys, boys, it's been nice working with you.
16:50I'm going to go grab a coffee.
16:52See you later, mate.
16:52I'll be outside. I'll see you later.
16:564pm. Print deadline looming.
16:59What's the update on the script from the PM team?
17:02Waiting to record Snotty Dink, the audiobook,
17:06Brett, Gary and Selina.
17:08Guys, can I just ask, what do you need from me right now?
17:11We're just waiting for the script to...
17:12Yes, I'm not going to lie, we had a bit of a hiccup.
17:14So until the time that we sent you the script,
17:16what my idea was is that you can start working on the song.
17:19I know, but for us to have ideas,
17:21we do need to have it written down first,
17:22because we'll probably use some of the same words that you've used.
17:25You can't write a random song that has no relation.
17:28You'll have it imminently.
17:30Right, what, about five, ten minutes?
17:32Yeah.
17:32OK, thanks for that, bye.
17:33Bye.
17:33If we're receiving the script late from the other team,
17:37we don't have any control over how long we get to work on it,
17:39which isn't really fair.
17:41So Scotty Dink came across a fire, the situation was pretty dire.
17:44Yeah.
17:44He calmed his head and fought on his toes...
17:46Thought on his toes and put out the fire with his nose.
17:49Yay!
17:50I love it, yeah.
17:51Guys, we're done.
17:51We're done.
17:52Oh, good.
17:53Finally, yeah.
17:54Good.
17:55Script in hand, at last.
17:57What I want to do really quickly,
17:59because we're running out of time,
17:59is to record this.
18:01I'm going to read it through.
18:01It shouldn't take me too long,
18:02and I want you guys to go over the sound effects
18:04and the additional voices.
18:05I'll write you down, Gary.
18:06Yeah, let's do it.
18:07Achoo!
18:12Duck!
18:14Duck!
18:16What word is he trying to say?
18:19Duck.
18:19Duck.
18:20Is it getting down?
18:21In a brummy ass.
18:23Is he just saying...
18:24Duck or duck?
18:24Duck.
18:25Duck.
18:26Oh.
18:26He came across flowers that looked rather dry.
18:31And he looked on at the plants, moisture rife.
18:37That line's terrible.
18:38That line really shouldn't be in a children's book.
18:41I don't think we should be using words like rife for three to five-year-olds,
18:44so it threw me a little bit.
18:45Sam has a degree in literature, which is amazing,
18:47and he probably knows an awful lot about books,
18:49but to my knowledge, he hasn't actually written or produced
18:52or published anything.
18:53A word like rife, I don't even think a three to five-year-old
18:56understands the term moisture.
18:58I felt like it was too sophisticated for the target market.
19:01Even some parents might not use that expression.
19:03Sam would use words that not necessarily all of us would put into a children's book.
19:08Oh, we can't change it now, can we?
19:10Swishing and sweeping.
19:125.15pm.
19:13Tumbling and turning.
19:1530 minutes of studio time left.
19:17We're a little busy.
19:19Ever make it sunny.
19:21Just make it sound like the wind is saying it.
19:24Yeah.
19:24Okay.
19:27Who am I speaking to?
19:29It's Richard.
19:30I want to hear David swishing and swishing and...
19:32Just leave us to you, please.
19:33Okay, please, please, Charlene, please, can we just let us get on with it, please?
19:39No, can I hear it?
19:40David swishing and swishing.
19:42Swishing and swishing.
19:43Tumbling and turning.
19:45David, do this.
19:46Swishing and swishing.
19:48Tumbling and turning.
19:49Half an hour, 25 minutes now.
19:51Come on, David, do that.
19:53Swishing and swishing.
19:55Tumbling and turning.
19:57Yeah, just cover that.
19:58Just wrap it up.
19:59Let's move on.
20:00Please, could you stop asking David to speak to you on the phone
20:03when I'm speaking to you just every single time?
20:07Can I speak to David?
20:08Honestly, what we're doing is really well,
20:10and it's just a little bit frustrating.
20:13I think Charlene absolutely doesn't trust me.
20:15I was basically just handcuffed.
20:17I think it's a personal issue and an insecurity issue on her behalf.
20:20There was no ability for me to be a team leader whatsoever.
20:24Deadline approaching.
20:26Illustrations yet to be finalised.
20:28What are we doing about his nose colour?
20:31I like the purple.
20:32That does look good.
20:32Is he not going to get any greener?
20:34Are we...
20:34Can we try a shade greener, please?
20:37Sorry, he's just a bit minty at the moment.
20:39He is minty, I agree.
20:41The deadlines have been killer.
20:43Like, I'll hold my hands up.
20:44We wasted time.
20:45You know, we're having to rush some decisions
20:46that I really wish we didn't have to rush.
20:48Why is this verse two lines long?
20:50It's alright, it's always like that.
20:52Oh.
20:52It's the only one in the whole book that's two lines long.
20:54That's done now, anyway.
20:56I'm really happy with the way everything looks.
20:58We'll go with the colours exactly as it is.
21:00Everyone happy?
21:00Yeah, yeah, yeah.
21:02Let's go.
21:02Finalised.
21:03I do think I'll be able to sell the storybook.
21:06I think it's nice and simple to read.
21:08I'm hoping that we've nailed it
21:10and we've beaten the Shakespeare on the other side.
21:14Oh, brilliant.
21:16Do you like it?
21:17Yeah.
21:18Have we got every page done?
21:19Just making a few last-minute edits.
21:20You are a genuine princess.
21:21If I'm completely honest,
21:22I haven't lived up to the expectation I have of myself
21:25as project manager.
21:25I'm trying my hardest.
21:28I really am.
21:29Thank you so much.
21:32Really, thank you so much.
21:32I'm done.
21:32Pass attack.
21:34Proofs delivered.
21:36Printing begins.
21:39Tomorrow, pitch for a fairy tale ending.
21:428am.
21:54For each team, 300 books
21:59and the chance to check out their finished product.
22:03Are you excited?
22:04Whoa!
22:06I love it!
22:08Swishing and swooshing,
22:10tumbling and turning,
22:11with the little busy ever make his honey.
22:13Oh, wow!
22:17Oh, my God!
22:18Look at his little face!
22:20I'm really proud of what everyone's done.
22:23Today, the teams will hit the streets in search of sales,
22:26as well as pitching to clients,
22:29laid on by Lord Sugar.
22:32The pitch needs to be very fun, enthusiastic.
22:35What are you going to be doing?
22:36Are you going to be pitching?
22:37Yes, I'm going to be pitching.
22:39You're definitely going to do the pitch.
22:41Are you sure?
22:42I'm doing the pitch.
22:43Yeah?
22:43Yeah.
22:43Okay, but the thing is...
22:45Okay.
22:45Anyway.
22:46Yeah.
22:46I don't think Charlene should pitch.
22:49She actually gets really flustered,
22:50so she gets nervous,
22:51and then she can't decide what to say,
22:54so she stumbles on her words.
22:55I pitch all the time.
22:57I won the contract
22:58with the biggest fast food retailer
22:59for the Olympics to do it, okay?
23:01You don't have to choose yourself.
23:03I'm going with it.
23:05I wouldn't say that English is my strongest point.
23:09However, I don't think I'm that bad of a speaker.
23:12I want to prove to people
23:14that I can do something out of my comfort zone.
23:17Right, myself, Joseph, and David
23:19are going to go and do the pitch,
23:20and I'm going to send the rest of you to do the selling.
23:24Richard, I'm going to keep yourself today
23:26as a sub-team leader.
23:27Definitely have full 100% faith
23:29in you leading this one.
23:31So are you going to allow me to lead it to that?
23:33Yeah, definitely.
23:36Time to divide up the snotty dink sales team.
23:40Initial thoughts for breaking the teams up
23:41were as such,
23:42I wanted Natalie and myself
23:44to do the pitch to the National Book Retailer,
23:46because Natalie has experience
23:48with this particular book retailer.
23:49I'm just concerned that if I stand up there
23:53to do a pitch and go croaky or cough,
23:56I'm going to look ridiculous.
23:57Originally, I was going to pitch to one of the retailers,
23:59because I've worked with them before in a previous job.
24:01I've looked after their account,
24:03and I've spent time working in one of their stores,
24:05but it was probably not a good idea for me to pitch
24:07in case I have a coughing fit
24:08or completely lose my voice in the middle.
24:09So would you prefer to sell to trade?
24:11I think I'd feel more comfortable doing that, yeah.
24:12So Brett, Scott, and Natalie,
24:15you're going to trade. Perfect.
24:17OK.
24:209am.
24:22Teams head off.
24:25Preparing the sales pitch for snotty dink.
24:27We want to talk firstly about the singing
24:29and its rhyming.
24:32Sam.
24:33The younger children can have an oral appreciation.
24:35Once you finish what you're doing,
24:36can I just finish off with the pricing?
24:38Yes, absolutely.
24:39We think that it's important to be educated morally
24:41and in a literal sense,
24:42and also to have fun.
24:45Gathering feedback at a playgroup...
24:50Hello.
24:51You guys all right?
24:52..the rest of the team.
24:54All right, is everybody ready?
24:56We're going to play the audio book.
24:57So we're going to go from the start.
24:59He looked in the cupboard for a quell to his sneezing.
25:02He was coughing and shaking,
25:05so hot and then freezing.
25:07As he looked on at the plants, moisture rife,
25:11one huge sneeze gave them a new lease of life.
25:17There are some words in here, such as quell,
25:19which, for the younger readers,
25:21they're not going to understand what they mean.
25:24The words like ado and rife and moisture rife,
25:27I didn't even understand what that meant myself.
25:29Foils, world-famous bookstore with over 200,000 titles
25:36on four miles of shelving.
25:38A chance to clinch a high-volume sale for Snotty Dink.
25:43We're about to go into the pit.
25:45I just wanted to get some quick feedback from you
25:47from the focus group.
25:48Some of them thought their writing was quite poor,
25:50but they meant that some of the words
25:51were too complex for the children.
25:53OK.
25:55Just sell it in as a product that is a great book
25:58for the children to learn as they get older to read.
26:02Hi.
26:02Nice to meet you.
26:02Sam.
26:03Nice to meet you.
26:04Jasper.
26:04Louise.
26:05So Snotty Dink is a children's book
26:08aimed at the three to five age range.
26:10Some of the words are slightly sophisticated,
26:12but you need to have one or two words
26:13that the children won't understand,
26:15because otherwise a book doesn't help with learning.
26:17I'm impressed by the visuals inside.
26:21I like the rhyming.
26:22I think that works.
26:23You have to cross different markets.
26:25Absolutely.
26:26The kids and the parents reading it over and over.
26:28We wanted to create something that was universal.
26:32How would you feel about potentially taking 150 units off us
26:35at £4.20 per unit?
26:39Obviously, if you wanted to take less than that,
26:4150 copies would be £3.50 per unit.
26:44I would like to take the 50 from you.
26:46In terms of Selena's negotiation,
26:48there wasn't any negotiation.
26:50It was straight away 50 units at that price.
26:52I think we could have got 100 out of them, yeah.
26:55I know, but if somebody asks for, like, 65 copies
26:57and we have to time £65 by £3.90, for example,
27:00that's why I'm saying I'm not amazing at mental arithmetic.
27:03Right.
27:04Well, this is, I suppose,
27:05why we've established the prices in advance.
27:07On the way to their first appointment,
27:13Charlene, Joseph and David.
27:16What I will say is key, Charlene,
27:17if you don't capture them in the first 10 seconds...
27:19Yeah, I will do.
27:19..they're going to switch off.
27:20I will do.
27:21On Piccadilly, Europe's largest bookshop,
27:25Waterstone's flagship store.
27:29Stepping forward, project manager Charlene.
27:32The storybook is based on an adventure story.
27:36The storyline, we came along with Joseph.
27:39We had a great girl with us
27:41that managed to put the words in, in, in contents for us.
27:46I'm just going to read you through the storybook.
27:50Swishing and swooshing, tumbling and turning,
27:54will little busy ever make his honey?
27:56I think that it could come across as a bit cringey.
28:03I feel it is quite confused.
28:04Some of the rhyming does get in the way,
28:06so I don't think I would be happy stocking it in our stores.
28:10OK, well, thank you very much for your feedback.
28:12Cheers. Bye-bye.
28:13Bye.
28:14Considering Charlene wrote a large part of the book,
28:17she stumbled.
28:18It was a little embarrassing.
28:20She just didn't really engage with the audience,
28:23and I think that was her downfall to a certain extent.
28:25Really disappointing, isn't it?
28:27Let's learn from it.
28:28We can do this. We have to do it.
28:32For the rest of the team...
28:33You guys like it?
28:35Busy is a baby.
28:38At a kid-friendly cafe, test out Busy B.
28:42Yay! Well done!
28:44If I can have first impressions...
28:47I think it looks like it might have been produced by kids at school.
28:50It looks a little bit more like the books for my eight-month-year-old.
28:54With the focus group unconvinced, McGim is undefeated.
28:58Madam, is there anything I could do to convince you to buy a few of my books?
29:04Buy three for a tenner. There you go.
29:06First sale to the cafe owner.
29:09All right, thank you. Bye.
29:10Thank you, bye-bye.
29:12Mate, that was a cheeky little deal.
29:14Well done.
29:17East London.
29:18Now, we're on the way to yours now.
29:20In, bang, bang. This is what we do. This is our book.
29:23Pushing snotty dink to independent shops.
29:26Scott, Brett...
29:27Hi.
29:28Hello.
29:29Hi.
29:29...and Natalie.
29:31What do you look for when you buy a book, then, here?
29:33Um, I guess good sellers, really.
29:37Well, we haven't got anything that's currently popular.
29:39Yeah.
29:39We've got a snotty dink.
29:40So, do you get many parents in here who bring their children in?
29:46We think it could be applicable to quite a wide age group.
29:50We wouldn't sell that many, to be honest.
29:53It's a limited edition.
29:54You're not going to get this anywhere else.
29:56We're the only person, pretty much, around this area
29:58who's got to have probably the best children's book, I don't know,
30:01on the market right now.
30:02I think it ties in with everything that you've got here, the age group.
30:04There's also a great book for anyone over that age.
30:07OK, we can take time.
30:09That's all right, thank you.
30:10I wanted to sell all of them in one go,
30:11but it has kind of opened my eyes up to...
30:14It's going to be a lot of small units sold to independent bookstores.
30:19Natalie was a little bit subdued,
30:20and I didn't feel confident with her pitch,
30:23so it's actually a little bit tougher than I thought.
30:29Piccadilly.
30:31Where Busy Bee failed to sell, up next, snotty dink.
30:36I think you've done well.
30:38I like how it looks quite strong and visually eye-catching.
30:4115 copies at £3.85.
30:43Thanks ever so much for your time today.
30:45Pitch over.
30:46Still to shift.
30:48265 copies.
30:50I want to sell every copy.
30:52Yeah.
30:52I really want to sell, because everyone loves the book.
30:55There's seven of us in this team.
30:57I think it's doable.
30:58Yeah.
31:02Still to make a sale.
31:03Hi, it's a pleasure to meet you. I'm Charlie.
31:05Last chance to sell in bulk for Charlene, David and Joseph.
31:10The storybook is about an insect.
31:14The book teaches children about their enthusiasm and encouragement and passion to get to their end goal.
31:20So it ticks a lot of boxes.
31:23It's bright, it's colourful.
31:24We were thinking we would like to go for 25 of the book.
31:28OK, we'll be happy to do a deal with 25 books.
31:30That'll be £3.50.
31:31Is there any way we could push you higher on the quantities?
31:34I really, really think that 50 would be a better number to work with.
31:37I think 25 is our final number.
31:40The pitch was a bit of a mess.
31:42David was weak when it came to negotiations.
31:44I think you've got to keep trying, keep trying.
31:46Be as cheeky as possible.
31:48I don't like hearing the word no in anything in life.
31:51We've got a lot of products to shift.
31:53Yeah, I know.
31:54And that's one of our main retailers gone.
31:58Hi, Charlene speaking.
31:59We haven't done, well, we've done all right.
32:02We've sold only 25.
32:0625?
32:07Yeah.
32:08It's not good enough.
32:09The other team needs to sell more.
32:11Charlene should have listened to me when I said that I was a really good pitcher
32:14and I got a proven track record.
32:15So, I should have been there winning this task for us.
32:21Hackney, East London.
32:23Working out discounts for snotty dink.
32:26Recommended retail price will be £6.99.
32:29Brett.
32:29If you buy under nine or up to nine, it's £4.89 per unit.
32:35Natalie, write down those stem points because they are crucial in negotiations.
32:41Another chance to make a sale.
32:43Hi, it's lovely to meet you.
32:44For Natalie.
32:45So, it's called snotty dink.
32:47He's an elephant-dragon hybrid.
32:49The retail price will be £6.99.
32:51So, we'll be looking at you making a £2.10 profit on each book.
32:54I deal in percentages, so I can...
32:56What's that?
32:56What do you want to know?
32:57My discount percentage.
32:59Which allows me to determine my profit margin.
33:04OK, I'm here as I think.
33:06Nat, do you want to carry on with it?
33:07Yeah, I'm just fine with that.
33:09Sorry?
33:10No, sorry.
33:10Actually, do you know what, guys?
33:11I'm going to stop you here because I don't think this is for Hackney.
33:14But I feel really confident that if you just take two, you will sell them both and make a profit.
33:18So, you've got nothing to lose.
33:19God, I'm digging in my heels.
33:20I'm sorry.
33:21You don't think it is.
33:21Thank you so much for your time.
33:24Natalie was supposed to lead the pitch, but she did a terrible job.
33:32She didn't engage with the customer.
33:33She didn't know the figures.
33:35Frankly, it was a disaster.
33:39So, a bus.
33:40With all his big pitches over...
33:44We have three and a half hours left and 85 books to sell.
33:50Sam heads to specialist book haven, Charing Cross.
33:54Around this area, it is a slight risk.
33:59Can you take that side?
34:00I'll take this side.
34:01Oh, so many bookstores.
34:03I've never handled, in this shop, a book with a CD or a DVD.
34:13We don't handle new books in here.
34:14No, it's very rare.
34:16I mean, I know it's a different kind of rare, but it is limited edition.
34:19For our clients, I think it's the other end of the spectrum.
34:23OK.
34:24That went well.
34:25One hour left to sell.
34:29I can go 3.80.
34:3112 at 3.80?
34:3212 at 3.80?
34:33OK.
34:34The final push.
34:36It's 20 units for £4.
34:38Brilliant.
34:39Fantastic.
34:39Have a lovely day.
34:41OK.
34:41£3.75.
34:4410 books for £44.
34:47Yep.
34:4820 minutes left.
34:49Rob Destrians, out of the way.
34:52For both teams, last chance of a sale.
34:56Green Forest Cafe, just there, guys.
34:58OK, let's do this.
34:59So I think this is a brilliant thing to bring in.
35:01Really suit your shop.
35:03Cost for yourself would be £4.20.
35:06It's a nice little book.
35:07What can you do me on the price?
35:08If we're able to go over 100 units, we'd be able to bring it down to £3.
35:12Do we have a deal?
35:15Deal.
35:15Deal.
35:16We have a deal.
35:17Ah!
35:19Get it!
35:20What?
35:22What?
35:22What?
35:22What?
35:23We're under severe time constraint.
35:25How do you feel about taking a larger quantity from us?
35:28As time runs out, prices tumble.
35:31I'll be giving you £1.75 a copy.
35:33Mm-hmm.
35:33Um, but if we do that, I'll take the lot.
35:36Yay!
35:37This will be the best purchase you've made all year.
35:40It's like giving birth to a child and someone offering you £2 for it.
35:44I mean, I've never given birth, obviously, so...
35:46Selling your baby for £2.
35:49God, what a heartless mother I am.
35:52We sold out.
35:53Yeah, we sold out, guys.
35:54None of the best buys, but we sold out.
35:57Tonight, takings will be totaled.
36:01Tomorrow, in the boardroom, the final chapter.
36:04You can go through to the boardroom now.
36:21Good morning.
36:38Good morning, Lord Sugar.
36:40Well, this process, of course, is not a children's story.
36:44One of you will not be living happily ever after by the time we're finished today.
36:47Now, Conexus, Sam, you're renowned as being a wordsmith,
36:53so I made a very strong suggestion
36:56that you might wish to consider being the project manager.
37:00So I was waiting for you to come out of your hungry caterpillar thing
37:04and turning into a butterfly, so let's see.
37:06I had a fantastic team.
37:08I really enjoyed managing them and creating together.
37:11We got this name, Snotty Dink.
37:13Yeah, that's correct.
37:14I heard from Karen that you were agonising for hours over this.
37:19Yeah, that's correct, Lord Sugar,
37:21because I think that all good stories have good plot
37:24but maybe some immoral focus or something like that,
37:27and I thought that was important to get in there.
37:29You did over-intellectualise it.
37:31Yeah.
37:31And at times I felt I was watching you try to write the sequel to King Lear.
37:36Yeah, and I've apologised to my team for that.
37:39I take full responsibility for that.
37:41Not decisive, is that what you're saying?
37:42Do you find it hard to make a decision?
37:44No, I wouldn't say I'm not decisive.
37:45I take a long time to come to a decision,
37:47but once I've made what I've made it...
37:48You see, in business, timelines can kill you if you don't stick to them.
37:52Admittedly, it didn't fall into place as quickly as I had anticipated.
37:55We basically wanted this idea of acceptance coming through as the moral,
38:00so we wanted a character...
38:01Initially, the first thing I set him up, it naturally...
38:02See why he took three hours.
38:04Yeah.
38:05I've got a note here from Karen that the main character is a monster
38:09who lives a life of isolation until society learns to live with it.
38:13Sounds like the biography of Piers Morgan.
38:18I've got words in this book like dire, quell, adieu.
38:22What three- to five-year-olds know what those words are?
38:26Some of the more typical nursery rhymes have slightly more advanced language in them
38:32than some of the books on present-day shelves for three- to five-year-olds.
38:35I mean, what did you read when you were three- to five-year-old?
38:37War and Peace.
38:39So, let's swing into day two.
38:41In the independent retailer, there was Sam and Selena did most of the tour.
38:46Yeah, so I pitched to the independent retailer.
38:48They seemed to be really on board with the product.
38:50They bought 50.
38:51Good.
38:52I understand, Natalie, that you had a little problem
38:55with one of the Pitches.
38:56Yeah, it didn't go very well.
38:58I'm probably the first to admit that.
39:01Couldn't have been any worse.
39:02OK.
39:03Why is that, then?
39:04Nerves or what?
39:06I was feeling terrible all day.
39:07That's why I didn't go with Sam to do the Pitches.
39:10I didn't think it was appropriate for me to be stood there Pitching
39:12while I was coughing, spluttering, sneezing.
39:14It was a bit better throughout the day.
39:16Hmm.
39:18Right, now, versatile.
39:21Charlene, I understand you're the PM?
39:22Yes, Lord Sugar.
39:23I've seen this as a task that needed a lot of different elements to it
39:28and I really wanted to try and bring everything together.
39:31OK.
39:32Joseph, you thought of the bee?
39:34Basically, it was a bee along a journey that met a couple of characters,
39:37went for a few different scenarios and then finally, at the end,
39:40made the honey.
39:40The busy bee was swishing and swooshing, tumbling and turning, yeah?
39:44Swishing and swooshing, tumbling and turning.
39:46Lucky it wasn't an adult book, because it sounds like it's pissed, actually.
39:49LAUGHTER
39:50Yeah.
39:53You, Charlene, you made Richard the sub-team leader,
39:57but yet, when you wanted to communicate with the sub-team,
40:00you wanted to speak to David most of the time.
40:02I knew by having him as sub-team leader that he would...
40:05Did you just make him the sub-team leader,
40:06because you know of his character, just to shut him up,
40:08keep him quiet, give him a title or what?
40:10Yeah, I, in just kind of logic, I thought,
40:13if by putting him as sub-team leader,
40:15he would feel that he's got control.
40:18I think he works better when he is a leader
40:20and wants to achieve more,
40:22whereas if he's just left as part of the team,
40:25I think that there would be hold-ups.
40:26I would tell Charlene what she wanted to know,
40:29and then she would ask to speak to David,
40:31and David would repeat exactly what I said.
40:32What is it, then, what is it about you
40:34that you seem to alienate people,
40:37but is it because it's all about Richard,
40:40you want to do everything yourself?
40:42No, I don't think so.
40:43I don't think that I get on with everybody,
40:45but that's business, that's life.
40:48He was a fantastic sub-team leader.
40:49I know some people might be shocked about me mention this,
40:52but I really did enjoy working under Richard.
40:56McGill made an absolute blinder.
40:57He actually sold to the focus group.
41:01Oh, well, you had the focus group.
41:02You got a deal there, did you?
41:03It was brilliant.
41:04Yeah, he was really, really good.
41:05Yeah, very opportunistic.
41:07That was good to take advantage of the situation
41:09that you were in, yeah.
41:10Now, I understand that, Charlene,
41:12you went to the first national retailer, yeah?
41:16Yes, Lord.
41:16And according to Claude, it didn't go too well.
41:19You misread who you were selling to,
41:21and you had perhaps the wrong team
41:23presenting to those hard-nosed buyers.
41:26And I heard it was pretty poor,
41:28pretty poor to such an extent
41:30that they didn't give you any orders.
41:34Right?
41:34No, Lord Sugar, they didn't want to buy any books.
41:37You may have a disagreement or dislike
41:40of someone like Richard,
41:42but I think one thing he has done
41:44is demonstrated in the past few weeks
41:45that he can sell,
41:46and you needed to take your strongest pitcher
41:49to the most professional people
41:51that you were pitching to,
41:52and you didn't.
41:53Bad management decision there, I think.
41:55He went to the other very large retailer.
41:59He didn't do very well.
42:01As soon as they came out with the 25,
42:02David started to negotiate price,
42:04and so it's very hard to then turn it round
42:06and get them to take more of the quantity,
42:08but I tried and tried and tried.
42:09But they've still only got 25.
42:11It's not a lot, is it,
42:12for a big retailer of that size?
42:14OK, well, I think it's time to see
42:16how many of these books we sold.
42:18Claude, let's hear how Versatile got on, shall we?
42:25Versatile sold 210 books.
42:29The total sales was £690.10.
42:34And Karen connects us.
42:37Snotty Dink sold 205 books.
42:42The total sales, £587.25.
42:47So, Versatile, you've won by £102.
42:54There's got to be a story there somewhere.
42:56It's worth saying, Alan,
42:57that Charlene pulled it round at the end
43:00and she sold someone 125 books.
43:04Well done.
43:04It seems that it was an 11th hour win.
43:07You'll be delighted to know
43:09that I'm sending you to a library.
43:12Oh, you're a sugar.
43:13Don't look too disappointed.
43:14It's a private members club
43:17where the award-winning magician, Ben Handling,
43:20is going to conjure up some fun for you.
43:22Enjoy it.
43:23They might make McGim disappear.
43:27And I'll see you on the next task, OK?
43:29Thank you very much, Lord Sugar.
43:30Well, Sam, it's simply down to numbers.
43:47We'll discuss it in greater detail shortly.
43:50And as you know,
43:51at least one of you will be leaving the process today.
43:53OK? Off you go.
43:55Thank you, Lord Sugar.
43:57Don't sit down here.
43:57Don't worry.
44:02This is a blank deck of cards.
44:05Charlene, write your name.
44:06Nice and big on there.
44:07Do you know,
44:08I am absolutely ecstatic
44:09to have won this project.
44:11Me and Richard are totally fine
44:13and we're just grateful
44:14to have achieved the task,
44:15be on the winning side,
44:16and I know that.
44:18So we've got Charlene's card.
44:20So put it into the middle.
44:23It'll stay there in two years.
44:26No!
44:29Charlene, I believe,
44:31was actually a poor public manager
44:32in this task.
44:33It was more luck than judgment
44:35that won the day today.
44:37Well done to us.
44:38Cheers.
44:38Good luck with the rest of the task.
44:40Thanks a lot, man.
44:41Cheers, man.
44:41Thank you very much.
44:47Firstly,
44:49a massive sorry.
44:51I guess we have to talk about
44:52this task
44:54and we have to go through it
44:56with a fine comb.
44:58The headache of a product
44:59is obviously,
45:01it must come down to sales.
45:03Sam,
45:04he's quite good at,
45:04you know,
45:05getting all, you know,
45:06flappy
45:06when it's not going his way.
45:08I don't think there was
45:09that much strategy.
45:10There wasn't much talk
45:11about what sales we should do.
45:12Natalie knows where
45:13I'm going to go with this.
45:14She hindered.
45:15She knows that was coming.
45:16I'm not going to be around the bush.
45:18If we didn't...
45:19But Natalie was ill.
45:20Natalie failed to sale.
45:21We can't have somebody
45:22weaken the team.
45:23The sniffles and the cold
45:24doesn't wash from me.
45:25With the other team,
45:26they made
45:27£100 more than us.
45:30I wish we'd just sold more.
45:31I don't feel like
45:33personally
45:34I've made any
45:34monumental mistakes
45:35which should lead me
45:38to be fired.
45:54Could you send
45:54the candidates in place?
45:56Yes, Richard.
45:58We can go through
45:59to the boardroom now.
46:01Well, Sam,
46:10you sold
46:11to £105.
46:13The other team
46:13sold to £110.
46:16And you lost
46:17by over £100.
46:19I think
46:20there are things
46:21that potentially
46:21could have gone better.
46:23The sub-team came back
46:24ultimately
46:24with 93 books
46:26unsold.
46:27Had we sold those
46:27even at the low price
46:29that we'd sold
46:29our 80 books at,
46:30we would have won.
46:31It's quite easy
46:32to blame the sub-team.
46:33I'll tell you something now,
46:34they would not take
46:35any more
46:36than what we sold.
46:37And I can tell you
46:37that as a salesman.
46:38I could not get them
46:39to take any more.
46:40And I appreciate
46:40how hard you guys
46:41work to sell.
46:42I've got to find
46:42someone who's leaving today.
46:44I need to understand
46:45who is responsible.
46:46The key to this
46:47is selling, isn't it?
46:48Natalie went into
46:49our pitch and fluffed it.
46:50Maybe if I had gone in
46:52or if Brett would have,
46:53we would have made the sales.
46:54So this is one of the shops
46:55that you messed up in
46:57when you didn't do
46:58a pitch properly there, yeah?
46:59Yeah, that's right.
47:00Yeah?
47:01Yeah, that's correct.
47:02Well, what actually
47:02went wrong there?
47:03Rather than this very quick,
47:04yeah, that's right,
47:05explanations,
47:06if you wish to remain
47:07in the process,
47:08I'd like you to elaborate
47:09a little bit more
47:10on what was wrong
47:10on the day there,
47:12apart from telling me
47:12you had the sniffles.
47:13Yeah, of course I will.
47:14I think personally
47:15that it fell down
47:16when we started talking
47:16about finances.
47:17That's when it started
47:18to go quite wrong.
47:19So you went into the shop
47:20and you didn't know
47:21what prices to offer?
47:22Brett had said
47:23he was in charge
47:23of the finances
47:24and I'd been looking after them.
47:26And so I was a bit shocked
47:27that he didn't have that answer.
47:28I supplied you
47:29with that information
47:29and you went in there with it.
47:31Completely disagree.
47:31He did do the calculations
47:32but he didn't have the information.
47:34You're a liar.
47:34Yes, I did.
47:35You're outright lying.
47:36I sat in the back of that car
47:37and worked out
47:39a unit price,
47:40a profit margin
47:40and how much the vendor
47:42would get
47:43if they were to have bought
47:44that category of units.
47:46This task is all about
47:47the amount of sales
47:48both teams have made.
47:49Now, Selene,
47:50the national retailer,
47:51you only sold 50.
47:52You did reduce
47:54from 150 to 50
47:55very quickly, Selene.
47:56You're right, Karen,
47:57I did.
47:57Judging by the reaction
47:58of shock
47:59at 150.
48:00The next tier down
48:01was 100
48:01and then 50.
48:02To be fair,
48:02we didn't go in at 100.
48:04If you're so smart
48:05and you know
48:05that it's key
48:06to have a negotiation strategy
48:07on each thing...
48:07Everyone needs to be able
48:08to negotiate, Selene.
48:10Yeah, of course they do
48:11and I did negotiate
48:11and I negotiated the other day
48:12but I have to point out
48:13I didn't really understand
48:14the whole pricing structure.
48:14These guys created the numbers
48:16and had to miss her up with paper.
48:16When you're on a task here,
48:18when you're on a task here,
48:21they are your numbers also.
48:23You own them.
48:25Now, Sam,
48:27you're in Charing Cross.
48:28It's notorious for books
48:29but you never had
48:30a cat in hell's chance
48:31of selling to them
48:32because they don't sell
48:33kids' books.
48:35We managed...
48:36Look, the final result
48:38is that my sub-team,
48:39we managed to sell
48:40all of our stock.
48:41Unfortunately,
48:43we did sell them
48:44at a very low price.
48:45Well, I led that pitch,
48:46actually, Lord Sugar.
48:47It was definitely
48:48an act of desperation.
48:49It certainly wasn't a strategy
48:50to go into the final retailer
48:51and sell for that price.
48:52It's kind of like
48:53he knew he had you
48:54over a barrel,
48:54you mean,
48:55is that what you're saying?
48:56I think so, yeah.
48:57Sam,
48:58it seems to me
48:59that your logistics
49:01and understanding
49:02of business
49:03is a little bit weak.
49:04I disagree.
49:05Well, I know you disagree.
49:07I don't expect you
49:07to agree with me.
49:09Sam,
49:10who are you bringing
49:11back into this boardroom?
49:16See, there you are again.
49:18This is his trait,
49:19his complete trait.
49:20You spent three hours
49:21deciding on what bloody name
49:23that you're going to name
49:24this thing
49:24and now you're wanting
49:25to pontificate again.
49:27It's difficult
49:28to pinpoint it,
49:29I think,
49:29to a specific...
49:31I can think of
49:32potentially one person.
49:33Well, let's see.
49:34That's a start.
49:35Who's there?
49:35I have to say that,
49:37for me,
49:38the sub-team sales
49:39was a large part of this
49:40and as the weakest seller
49:41in the sub-team,
49:41I have to bring Natalie back.
49:43Right.
49:44And the other person?
49:51I don't know.
49:53I'm struggling.
49:54I'm genuinely struggling.
49:55Somebody else
49:56has got to come back
49:57into this boardroom.
49:58OK, I will say...
49:59I will say Nat
49:59and...
50:01Um, Brett.
50:04Who?
50:05Brett and Nat.
50:06Me.
50:09All right.
50:09Go back to the house,
50:11the rest of you, OK?
50:18I'm going to ask you
50:19to step away for a while.
50:21I'll see you three
50:21back in this boardroom
50:22shortly, OK?
50:23Sam is a highly intelligent
50:33young man.
50:34Is he a businessman?
50:36He just takes so long
50:37to reach a decision.
50:38It's a big failing.
50:40Natalie, on the other hand,
50:42her answers are very short.
50:44Simple yes-no answers
50:45is not good enough.
50:46With Sam,
50:47he thinks too much
50:48and she doesn't think
50:49about anything.
50:49Her sales technique
50:51was dreadful.
50:52And then you've got
50:53Brett in here
50:54and Brett,
50:54he pokes his nose
50:55into everything,
50:56doesn't he, Brett?
50:57We'll have to wait
50:58and see why
50:58Sam's bringing him
50:59back in here.
51:02Can you send
51:03the candidates in, please?
51:13Sam,
51:14I'm sure
51:15Brett would like to hear
51:16your reasons
51:17for bringing him in here.
51:19Of course.
51:19The reason this task
51:20failed
51:21is because the sub-team
51:22were not able
51:23to sell out
51:24of their stock.
51:25Now,
51:26Brett was sub-team leader.
51:27He was in charge
51:28of logistics
51:28for the sub-teams.
51:29However,
51:30I haven't finished.
51:31All right, fair enough.
51:32Had the sub-team
51:33sold out
51:33at the same price
51:34that we sold for,
51:35we would have won the task.
51:36That's the reason
51:37I've brought Brett in.
51:39Can I answer that back?
51:39Yeah.
51:40You failed
51:41to sort out
51:42your logistics
51:42because you stayed
51:43in one area
51:44which didn't have
51:45any outlets
51:46specifically designed
51:48for our book.
51:49I sold in
51:49every single shop
51:50we went to
51:51other than Natalie's.
51:52And the only reason
51:52we never sold in Natalie's
51:54is because
51:54she was worried
51:55Karen was there.
51:57I can shit you not,
51:58Karen was there
51:59and she absolutely
52:00got her ass in her hands
52:01that Karen was there
52:02and she faltered.
52:03Brett, I think that
52:03the way you've come in here
52:05and attacked me
52:05and said personal things
52:07shows what kind of person
52:08you are really.
52:09I will not base anything
52:11on lies.
52:12You all know that about me.
52:13I was nervous
52:14that you were there, Karen,
52:15and I really wanted
52:15to prove myself to you
52:16that I am a worthy
52:17business partner
52:18to large sugar
52:18and I did mess it up.
52:21He says that
52:22the 80 units
52:23you had left over,
52:24given that you
52:25could have sold them,
52:26now what kind of
52:27customers was you
52:29dealing with?
52:30Independent shop owners
52:31and sugar.
52:31The maximum
52:32they were buying
52:33at the time
52:33was what?
52:34Five to ten.
52:35Why do you think
52:35you could sell 80
52:36to one of these people?
52:37Because we managed
52:37to do it.
52:38If we managed to do it,
52:39you could have done it.
52:40We couldn't have.
52:41Why?
52:41Because that would have meant
52:42we would have had
52:42to have found
52:4311 separate locations
52:44on top of the ones
52:46we already had.
52:46You could have found
52:47one location.
52:48We'd have done
52:49everything we could.
52:49Brett,
52:50have you heard the expression
52:51being a bridesmaid
52:52many times
52:53but never the bride?
52:54How many times
52:55have you been
52:56the sub-team leader?
52:57Three times, Lord Sugar.
52:58Three times.
52:59Is there a reason for that?
53:00Generally don't know.
53:01At the end of the day,
53:01I've got...
53:02You don't know why
53:02people haven't accepted you
53:04as the project manager?
53:04People don't like the fact
53:05that I am concise
53:06and I'm direct.
53:07Who would you fire today?
53:08Who's responsible
53:09for the failure
53:10of this task?
53:10I would fire Natalie
53:11straight away.
53:13Natalie,
53:14your own CV here,
53:16you say,
53:17I'm naturally good at sales,
53:18good at speaking
53:19in front of people
53:20and good at interviews.
53:22Yeah.
53:24These are your words,
53:26right?
53:26Yeah, I...
53:26And yesterday,
53:27you were unnaturally poor
53:29at sales,
53:30terrible at speaking
53:31in front of people
53:32and, you know,
53:33it goes completely
53:34against what you claim
53:35you're good at.
53:37Now, Sam,
53:38tell me why
53:39I shouldn't fire you today
53:40OK, well,
53:41I did a good job
53:42as project manager.
53:43I wasn't perfect,
53:44I made mistakes,
53:45but I had a happy team
53:46and I made some good decisions.
53:47Most of that product
53:48that you see there,
53:49I contributed to
53:50and we had retailers
53:51throughout London
53:53telling us
53:54it was a good product.
53:54Obviously,
53:55it's not the best
53:55children's book in the world.
53:56We made it in a day,
53:57but I put all my passion
53:59and energy into that.
54:00I am working incredibly hard
54:02in every task
54:02to prove
54:04that I am a credible
54:05business person.
54:06Right, listen,
54:06I don't want to hear
54:07any more.
54:07Sam,
54:10you talk about
54:11some of the good things
54:12that you've done
54:12in the task,
54:13but you went
54:14to the wrong shops,
54:15you then panicked
54:17in the end
54:17and sold stuff
54:18in a sale
54:19and, you know,
54:20I have to say
54:21that you are totally
54:22responsible for that
54:23as far as I am concerned.
54:24Brett, you've got a lot
54:28to say for yourself.
54:29You say generally
54:30you're a very honest fellow
54:31and you get a bit upset
54:32when people don't
54:34tell the truth.
54:35That's correct.
54:35Yeah.
54:36I also said
54:37I don't want to hear any more.
54:38Sorry.
54:39My feeling tells me
54:41that there's a little bit
54:44more time left in you
54:46and that you should remain
54:48in this process.
54:50Natalie,
54:51the sales on this
54:52wasn't that great.
54:53You've been very quiet
54:54in the past five weeks.
54:56I think there's a certain
54:57sense of immaturity
54:58about you
54:59because of the experience
55:00that you have
55:01in business
55:02and I'm looking for
55:03a business partner.
55:06But when it comes to
55:07immaturity
55:08in business,
55:09Sam,
55:10I'd also have to say
55:11that this was
55:12a disastrous result
55:14as far as I'm concerned
55:15considering such a lot
55:17of good work
55:17went into the book.
55:21Sam,
55:22you seem a very nice chap,
55:24a highly educated fellow,
55:25but I'm looking at you,
55:27the person.
55:28I'm looking at your
55:28indecisiveness
55:29and so I'm struggling.
55:34But Natalie,
55:36your pitch was terrible.
55:37I'm not sure you think
55:39before you speak.
55:40You just haven't shown me enough
55:42on this particular occasion.
55:45You're fired.
55:47You know,
55:54we're fifth week in
55:55and...
55:58You can see
56:02I'm struggling here,
56:03Sam.
56:04Yeah,
56:04I am really,
56:05really struggling here.
56:07I'm telling you right now,
56:09right,
56:10that if you don't
56:11start showing me
56:12more business acumen,
56:14you won't be lasting
56:15too much longer here.
56:16I'm going to let you stay.
56:19All right?
56:20OK.
56:21Thank you very much.
56:21Thank you, guys.
56:24Off to you.
56:25Cheers.
56:27Natalie,
56:28I'm so sorry.
56:28I knew being on a team
56:45with Brett and Scott
56:46that whatever happened,
56:47those two will be
56:47those two against me.
56:48I definitely think
56:49Brett wriggled off the hook
56:50and I think he'll be fired
56:51very soon.
56:52He'll listen to the way he speaks.
56:53It's quite clear
56:54that he's not very intelligent
56:55and doesn't know much about business.
56:59First of all,
57:00I'm just going to raise a toast
57:01to myself.
57:02Yay!
57:03Hey!
57:04Do you think Brett's
57:06going to come back?
57:07Because I was quite shocked
57:08that Brett was taken in
57:10when I just heard that.
57:10Yeah, I mean,
57:11I think Brett's definitely
57:12coming back.
57:13Yeah!
57:14Yes!
57:16Oh, my God!
57:17Oh, my God!
57:20Oh, my God.
57:21Oh, thank God.
57:21I was so worried about it.
57:24It was in his face.
57:24He wanted to get rid
57:25of two people today.
57:26He really, really wanted
57:27to get rid of two people.
57:28So, I do feel like
57:29it's a real compliment
57:30to both of us
57:31that we're still here.
57:32Big competition.
57:34And the bar is rising.
57:39Now, 13 candidates remain.
57:43Lord Sugar's search
57:44for his next business partner
57:45continues.
57:51Next time...
57:52I want you to set up
57:54your own handyman business.
57:56Brush up...
57:57No messing about
57:58no stopping,
57:59no toilet breaks,
57:59literally hitting it.
58:00I need help with the bush.
58:01There's too much bush.
58:02Voila!
58:02Wash down...
58:03Oh, no.
58:05I went over the board
58:06over there, you see.
58:07Are you kidding?
58:08Get this shit gone.
58:10And in the boardroom...
58:12Forget about all that
58:13joking and messing about.
58:15I'm going to do
58:16something very unusual here.
58:17Hammer time.
58:19I'm sick and tired of this.
58:20You're fired.
Recommended
58:58
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