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00:00I'm not here to make any friends.
00:04The process is not personal, it's business.
00:08Lord Sugar is on the lookout for a brand new business partner.
00:13It is a very competitive situation.
00:16I need to see who's got a good business brand.
00:20Fighting it out for his funding.
00:2418 aspiring tycoons.
00:28Not one of you geniuses ran this thing properly.
00:31I feel so angry.
00:33You're coming across a bit thick.
00:35At stake, a quarter of a million pounds.
00:40And a 50-50 deal with a business heavyweight.
00:45Your best hope for 250 grand is to buy yourself a scratch card.
00:50Yeah, yeah, yeah, go, go, go.
00:52It's an investment worth fighting for.
00:55Please stop talking, please.
00:56For the love of God, stop talking.
00:58We're meant to be grown up women.
00:59We're talking like little school girls.
01:0118 candidates.
01:03I'm not getting heavy.
01:04I'm just telling you my point because you're not listening to my point.
01:06Boom.
01:07Splash tip.
01:0812 testing weeks.
01:10This is getting really, really childish now.
01:13If I was a project manager, I'd be trying to motivate my team.
01:15So that's not cool.
01:16That's not cool.
01:17One life-changing opportunity.
01:19You're fired.
01:20You're fired.
01:21You are a loose cannon.
01:23You're fired.
01:33Previously on The Apprentice.
01:35I'm sending you to one of the UK's most famous department stores.
01:40Each team will choose the department to run.
01:43An early exit.
01:44I'm going to leave the process.
01:46I'm just not enjoying it.
01:47Left one team flawed.
01:49I actually thought it was a joke.
01:51It's obviously not.
01:52Led by Grania, they bagged the high-end department.
01:55I could talk for hours on the beautiful brands you have.
01:58But low footfall.
01:59There's nobody here.
02:00Led to low sales.
02:01You don't need to get angry.
02:02I'm not, but I'm just saying.
02:03It's not appropriate in a shop.
02:04I'm just saying.
02:05I have no clue what I'm doing.
02:06On the other team.
02:07It's amazing.
02:08Really nice.
02:09Bang on, mate.
02:10Sales executive Sofian was boss.
02:12This is what I do.
02:13Selling on a shop floor is what I've been doing.
02:15But he couldn't shift stock.
02:16What I really want is black.
02:18So are you happy with that one?
02:20Relying on his team.
02:21They're all yeses.
02:22Can I tempt you?
02:23To reel in the readies.
02:24595 pounds.
02:26Wow.
02:27Yeah.
02:28For a resounding win.
02:29Well done.
02:30On the losing team.
02:31Where do you think the fork lays in this task?
02:34I'm like water.
02:35You put water in a cup, it becomes a cup.
02:36You put water in a bottle, it becomes a bottle.
02:38Karthik confused.
02:39I asked you a very simple question.
02:41While Grunier accused.
02:43You're saying you're a bag expert.
02:44When you're on the shop floor, you sold one bag.
02:46So it was Makar.
02:48The fork lays here with handbags.
02:50Who became the fourth casualty of the boardroom.
02:53You're fired.
02:55Now 13 remain to fight for the chance to become Lord Sugar's business partner.
03:105am.
03:11Hello?
03:12Good morning.
03:13Lord Sugar would like you to meet him at the Lee Valley Velo Park.
03:16The cars will be leaving in 30 minutes.
03:17Thanks.
03:18Half hour.
03:19Lee Valley Velo Park.
03:20We're going to Lee Valley.
03:21Lee Valley?
03:22Trish.
03:23Lee Valley Velo Park.
03:24No one on his own.
03:25No one on his own.
03:26No one on his own.
03:27Yes.
03:28Half hour.
03:29Lee Valley Velo Park.
03:30We're going to Lee Valley.
03:31Lee Valley?
03:32Trish.
03:33Lee Valley Velo Park.
03:34That's not the Olympic one, is it?
03:39Aw!
03:40Let's go.
03:41Tartals.
03:42Matsoys!
03:43Patrick!
03:44Patrick!
03:45Patrick!
03:46I don't know if I will mix the teams up today definitely Titans it hasn't lost a
04:01task until now Stratford East London home to the 2012 Olympics and sight of
04:13Team GB's Cycling Triumphs
04:36good morning good morning well here we are in the Olympic Park in this wonderful
04:42velodrome where the British cycling team won seven gold medals in the 2012 Olympics
04:50for your next house I want you to bring a new cycling product to market now you're
04:55all looking for my investment but most businesses have to find other ways to get
05:01started crowdfunding websites are a modern way to raise cash instead of asking the
05:07bank manager for money you're actually asking the world so your job is to get
05:12people to invest by launching a crowdfunding campaign you're also going to pitch your
05:19product to some cycling retailers after 24 hours the team that raises the most
05:25amount of money is going to win and in the losing team at least one of you will be
05:30fired now I want to mix the teams up so Sofiane JD and Jessica move over to team
05:38Nebula and Gronja and Karthik come and join Titans have a chat amongst yourself now I
05:46want you to tell me who's going to be your project manager for this task I've done
05:52crowdfunding and my business plan is all around this so it makes sense I've got
05:55crowdfunding experience I've got to the point where I was about to launch a crowdfunding campaign
05:59right you've had your chat who's going to be your project manager I'll push
06:02money Samuel okay team Nebula it's me Lord sugar I'm PM all right everything
06:07clear yes good I'll see you in the boardroom in a few days time off you go
06:14estimated to generate billions online crowdfunding has been used to raise
06:19funds for anything from new products to US presidential campaigns the teams must
06:27create their own campaign including web page video and publicity stunt to inspire
06:34the public to pledge cash hi I'm Lucy I'm founder of limo first pick a product to
06:42represent I'd like to introduce you to the Holloway gilet it was born after my
06:47husband was hit off his bike cycling to work in London yet still refused to wear
06:51high-vis clothing oh wow this is the first prototype it's really comfortable I would
06:58wear this feel like I'm in Tron you look cool sizing up the same options hidden
07:03inside the jacket 24 LED light JD's team is there anything similar to your products
07:10in the market there's nothing that offers style visibility and comfort in equal
07:13measure next no novelties to dress up bikes with I'm here to show you my scooter and bike
07:21mascots and kids absolutely love them to see clip onto the handlebars and transform them into a
07:29character finally I'm Bruce Borenstein we are a manufacturer of bone conduction open-ear headphones
07:37headphones for the safety-conscious cyclist is it on yeah that's amazing yeah all point is for safety
07:47being able to hear cars on the road the other big attribute is comfort products poured over decision
07:56time I like the gilet her story behind it which I think is a big selling point as well I think it's
08:01really cool so let's vote for the gilet okay so the gilet is there are different leadership styles I'm not a
08:07dictator but if it gets to the point where I feel the direction we're going in we will go in my
08:12direction that end in my head on the line the headphones it's about safety but also sound
08:17quality I'll spit the headphones definitely headphones yeah I'll have that okay so headphones it is
08:23midday the team's split Samuel sub team it's great to have your product thank you turn the
08:35spotlight on their lighter gilet we want to discuss the rewards that we can offer on our crowdfunding
08:41page to lure in backers crowdfunding campaigns offer rewards to the public we definitely want a 10 pound
08:49reward there is one that we've got so that's a cycling casket the bigger the pledge if somebody
08:56says here's 40 pounds towards your cause then you would be willing to give them this t-shirt
08:59absolutely okay yeah the better the reward so obviously this is your core product including a
09:05pre-order offer on the product itself so if you were to offer 99 pounds what do you think I'd be
09:12willing to to do that yes great awesome I think you're on to a winner maybe you know on the other
09:19team why do you think people will want to pledge hearing more about headphones the consumer is always
09:25looking to get something different Jessica Sofyan and sub-team leader Paul going on to the rewards
09:34for the pledge this is a activity belt it's something that we can make available obviously that would be
09:40something that we have to agree on right so is there anything else that you want to you want to know
09:49just thinking of the video okay so let's hold it on the video just hold that there I'll just see if
09:56I've got any more questions sorry Bruce oh your social media details got to get them off yeah thank
10:02you I'm totally flabbergasted part and parcel of people pledging money is the reward they get back and
10:11that's very often a discounted piece of kit or product but they failed to agree what rewards they
10:17can offer with the client and without that their page can't go live tomorrow I think Bruce really
10:24gave us all the information we need there all right brilliant lunchtime so peer sounds need to be eye
10:33catching something that will engage our audience to launch their crowdfunding campaigns teams can stage and
10:40film a PR stunt to post online and create a buzz you need to make noise you don't make much more noise
10:48than a gospel choir hired by JD's team a choir to sing their products praises we're trying to fund for
11:05headphones so we thought this is how you guys tied in really well what we might be thinking of is
11:10joyful joyful but just changing a couple of the lyrics joyful joyful riding your cycle and then
11:17help thee as we hear the ride yeah it's quite catchy apparently I've got a hidden talent of writing songs
11:27which I didn't even know about about being able to use your skills and adapt into different situations
11:37and I think that's today what I'm shining through is that I can adapt that creative size apparently with
11:42ease we're gonna have to get all our creative juices flowing on the other team Waterloo station is our
11:50theatre brainstorming his PR stunt sales manager Samuel and we've got to create a story that's going to draw
11:57people in and get them interacting with our products now the best way to do that is definitely going to
12:04be by having mine artists this is what I have in mind cyclists tend to just ride from Waterloo station
12:12it's riding through riding through and from the other side someone in a car driving through some power
12:20our business and can be seen and I want a dozen he's right then he gets knocked down so as he's laying
12:26down they're like oh no if only you had a little more I don't think the hit-and-run scene is the best you
12:35think that makes sense or was that just stupid Samuel might have got lost a little I think we need to
12:39really focus on what we're actually going to put together for tomorrow cycling is that clear I'm
12:43cycling this is good this is good this is good leading rehearsals for JD's team Francis we're
12:56looking for a repeat of about four to five times so eventually it's really going to stick in their
13:00hands Fran and Rebecca they're both strong characters they have lots of ideas which is
13:11fantastic I mean I'm happy at the moment so I can't really complain JD can I ask you who came up with the
13:16lyrics I think front Francis had three fun she's had a lot yeah I don't think JD really understands
13:24what a project manager is what would be cool is if you could do some project managing means exactly
13:32that you manage the project Francis has come up with a frankly ridiculous song and JD is just sitting
13:39back watching 2 p.m. they want to get in the fact that it is it's cool yeah teams plan promotional
13:55videos for their campaign web page the people have to be so impressed that they immediately going for
14:00to put decorative card number in Alana pitches her vision to sub-team leader Karthik my idea is it's
14:06completely pitch-black room and you see a figure wearing the jacket and you can see them because
14:11they're flashing and then all of a sudden the whole light of the room comes on and then they say what
14:16price would you put on your safety I like your idea with the dark I'm just wondering is it the end
14:22rather than the start Dylan knows about the technical terms that's what I was wondering he knows cut and
14:28do this and I worked but we will all input into the story I'm happy to direct okay I think I'm like
14:35really underestimated in this process I think everyone thinks I'm maybe a bit weak we value
14:41Courtney's creative input greatly and I'm happy if Alana is very enthusiastic just don't think some
14:46people can see that I'm inputting even though I'm doing quite a lot can I do a storyboard have you seen
14:53Dylan draw when Dylan touches paper it comes to life seriously watch him on the other sub team
15:01think the biggest shot from the video would be to focus on the safety aspects hearing ideas on how
15:07to push the headphones Paul just get people using the product and talking about the product I would
15:13say the biggest message is safety so yes is there anything that you want to add to that think if
15:19someone's saying how much for better sound quality is I relate a little bit more to it don't you
15:23sorry not just not any safety aspects you're not able to know you're concentrating too much on one
15:28I thought he shouted he said oh well no he didn't he says comfort there's there's a lot of words that
15:32you've got to pick up on Sophie and he's got clear ideas of what he wants but his ideas aren't up for
15:39discussion it's like this is what we're gonna do so yeah I do get frustrated with it because people
15:43aren't like children I'm talking about from the safety aspect listen listen listen let me just
15:48make this clear right I want Sophie and on a bike because it's about cycling so categorically that has
15:53to happen good we're done if you could shout out hey if only she had her light up gilet across town
16:00hey if only she had her light up gilet project manager Samuel hones his publicity stunt so what
16:08I would like is our lovely ladies right now cycles through London and then our driver drive towards
16:15there driving there we go nice draw there we go better than me make sense and you're gonna get
16:20knocked over unfortunately and fall down and now you guys are gonna start dancing engage in the
16:28audience let me know what's going on how can I just break out into a dance Samuel Samuel sorry just
16:35quickly she can't just get knocked over and they break out all of a sudden into a dance if we're gonna
16:39do the dance but they need to start with the dance because that will bring people in you can take the
16:42dancers off so the crowd knows that that's stopped it's a celebration of the jacket if they're
16:47dance people to be interested to see what is going on something fun's happening in the middle right
16:52everyone go through run-throughs Samuel may have understood what he wanted but I don't know what's
16:57going on I couldn't make head or tail of it what is the point of this I will eat my shorts if that
17:02gets traction on social media hashtag concern right hackney East London directing the headphones
17:17video shoot stand by Jessica action stop stop come back same position I'm gonna stop you here and I'm gonna ask you some questions about the headphones why are they safer than regular headphones so what I'm able to do is engage with my music from works right and I just say something I don't
17:41I don't know stop trying to sell them yeah I don't think he's going crosses he's selling years to me 100% when I'm covering them I'm gonna have to sell them the way that it sounds to me is like you're at work and you're you're trying to be cool about
17:53not settings me when you actually are selling does that make sense it's all gone to pot Paul's trying
17:58to coach Jessica on how to direct but if I did quite like what's off the same
18:02when I was just okay if you just do it in a more orderly fashion they're coming up with scripts and
18:08changing their minds it's gonna be a miracle if they have any sort of video by tomorrow okay all right
18:14who is accountable for the product items which is all these goods that here at a studio nearby
18:28Courtney you're accountable for them the other team film the video for their light-up vest next
18:34accountable for timekeeping and deadlines I'm gonna move that to you Elana somebody has to be on top of
18:38it otherwise threads will drop off Dylan you are accountable for the video it's up to you so we
18:42nail down the vision then you're free all right guys clear set let's take it from the top so
18:48basically we want to know with these on how much of me you'll pick up switch off the lights hold on
18:54everybody I'm just trying to see what button this is yeah just hold on no turn them off yeah okay yeah
19:00that's pretty dark right now I'm gonna switch the lights on for a bit so I can see hang on Karthik
19:04Karthik is just making his team weary put it over your shoulder are we confusing them if he has the
19:11Chilean in the picture we come to it in the edit now is not the time for it he's making people quite
19:15frustrated maybe say the first line and then switch on the light so relevant he can be that God you're
19:20directed he's not moving forward with the team he's certainly not leading it hey Lucy welcome to the
19:27silver screen oh thank you so lights off Karthik Karthik switch off the lights three two one dark action
19:36style that is life-saving okay Lucy bit about your husband two years ago my husband was hit off his
19:43bike on his cycle to work of course that's great guys hello how you doing guys we're just trying to
19:55finish up is there any point in us coming to the studio or should we leave you alone and you can
20:00crack on I think if you guys came there there might be too much input and it might prolong things perfect
20:05we'll stay away yeah brilliant cheers guys bye bye bye do you think they they've got all the
20:12information they need because we were I would hope so there's we can't even guess on that we need to
20:17trust them to do their job I'm happy to take a step back and just chill out 9 p.m. too vain to wear
20:27high-vis clothing what price would you put on your safety smash that didn't we you've really shone
20:33today Alana haven't you while Samuel's team reunite to talk details so what if it was for the crowd
20:40funding right so it's like this there's a cap there's a t-shirt there's a product itself the LED light
20:44product good job left alone to cut their campaign video Paul Jessica and Sofian so while I'm riding
20:57we just put a text maximize outdoor experience one second we're just trying to get these down and
21:02then we can put the text in forget the text for the minute or we can start from a close-up straight
21:07one set one set just cuz this is the best bit you got me sorry sorry soft one set I just need to
21:12concentrate yeah play it again I just need to concentrate Paul is very controlling he's under
21:17lot pressure he's stressed he's shaking his life he's got this kind of pressure building I think it
21:23just needs to chill a little bit cut it there just cut it at the end there that's it yeah videos
21:33complete stunts prepped tomorrow the team's campaign pages go live
21:447.30 a.m. with this unique intelligent headphones I can enjoy all my music while I'm riding stay safe but
21:56still engaged in my world of music and answering my phones while I'm commuting to work really professional
22:02and it is absolutely on the mark across the hall I'm excited to see what you've come up
22:08with don't be left in the dark style there's life-saving Luma was born after my husband was
22:14off his bike on the way to work in London what price would you put on your safety you spoke
22:21Gillet wrong we're doing the Gillet and we spoke Gillet wrong on the video so okay what is the right
22:29spelling for that it's g-i-l-l-e-t all of the crowdfunding page you'll be spelled correctly so
22:35I think people can overlook that small typo in terms of the rest of that you guys will be doing
22:41your crowdfunding page we cannot start our viral campaign until the website is live and obviously
22:48we need to sort out the rewards as well I'm sure you've spoken to Bruce and you've got that under
22:55control so obviously I trust you mm-hmm I've got a lot of faith in you guys and I think we're gonna
23:02do well okay yeah focus on today and relax right chill all right guys let's get out of here 8 30 a.m
23:13half of each team leave to perform publicity stunts yeah yeah the rest must produce web pages before
23:24campaigns can go live basically you have to have rewards on the crowdfunding page what are the
23:31rewards the reward we've got is this belt keep it simple 20% off a pre-order on these amazing headphones
23:40just write and dance off sometimes so I'm just tell you something I'm not shutting me down I get what
23:47you're saying yeah I'm trying to explain to you what okay why look we've got to get through all of this in
23:5110 minutes I just really want to get this done we just spend one minute in silence just thinking
23:55next door you do the hat and the polo then yeah yeah cool the other team put the finishing touches
24:08to their page all right guys are we good with this yeah fingers crossed three two one here we go launch
24:16yeah awesome be alive London Waterloo location for Samuel's PR stunt coming in coming in coming in
24:29now campaign page live remember we're brand ambassadors they've got 24 hours to secure public pledges so
24:38I'm speaking to the public if you don't know any information please don't come back to us all right so are we
24:43you okay with that has anyone done any crowdfunding before so do you know the concept of what it
24:52actually means we just need to get started now it's this is all clear well they didn't know anything
24:56about the how to what information you're very clear about what we're doing today aren't you not the
25:00finer points in terms of how they actually give us the money did you tell any of them how to actually
25:04send them to us there's no need to talk anymore but grande feels that they need to override my
25:25decision and get her point heard first and foremost I'm project manager so what I say is final you know
25:31obviously my opinion doesn't count in this task if he doesn't want to listen to me that's fine let's
25:34lose Kings Cross North London pledge right now get it down setting for JD's headphone selling stunt we
25:48need to speak to the other team before we perform because we can't do anything till it's live
25:51hi mate we can't start the stunt yeah website's live just give us five minutes we'll be back to
26:05you we need to be Bruce now why wasn't this discussed yesterday well there's no point losing our heads now
26:15and they said five minutes there's no need to get worried just relaxed it was the wrong call last
26:20night not to go to see the sub team that was our chance to tie everything up and as a project
26:25manager JD's got to take some responsibility for that that's not good enough hi Bruce this is Paul
26:32from Team Nebula we just would like to run through the rewards is that okay so for a ten pound pledge
26:39we're gonna provide this activity belt okay so we can amend that that's not a problem and then one
26:49headset at 48 pounds that would be fine so we gotta get we gotta get this up quick really sorry about
26:57this cheers Bruce Waterloo station using mime to shout about their gilet Samuel's team Trishna if
27:14you can quickly tweet just letting our orders know that we're here as well as trying to attract attention
27:20on the ground posting videos of their stunt online could help campaigns go viral we're at London
27:28Waterloo the trendy light-up gilet yeah hello hello hello hello there's actually no indication that this
27:39is new product launch of a new gilet you know it's just people pretending they're getting knocked down by
27:44an old man in an invisible car Krishna I'm just having a quick look at this what I'm surprised
27:57about is the spelling gilet gilet so that's G I double L E T yeah that's not how you suppose you lay
28:07back at Kings Cross your campaigns live okay we've got to go mate all right good luck let's go
28:21you guys thank you you know the stunt is okay
28:51but looking at their site I can see that they're offering the activity belt in return for a five
28:56pound pledge now this usually retails at 1495 but it's not really spelled out on the site just what
29:04a good incentive it is and frankly that's a big mistake stumped over time to try and spread the word
29:12online what we need to do is get some hashtags people will be searching on hashtag here the ride
29:17hashtag London hashtag crowdfunding let's have a look at the video together yeah and then we'll post
29:22them I think I zoomed in there on people and you can't zoom on these cameras it was just a shame
29:36that we had the back that's all really restricted on space that's the job while waiting for public
29:45pledges to roll in on their campaign sites laid on by Lord sugar a chance for both teams to pitch
29:53directly to cycle retailers and secure bulk pre-orders for their products oh there you go
30:00yes guys we're on our way to the pitch location I want you guys to try and decide the two people on
30:08your team that you think will be strongest the pitch yeah Courtney has the strength of commerce because
30:13he's a product guy Dylan he's got this knowledge about the style and all its features I probably
30:17am similar and you know what happened I forgot your name who was from your side my side I definitely
30:31want Trisha to pitch just based on what I've seen in previous tasks on JD's team public pledges coming in
30:42this is us oh my god okay we've got 231 pounds all together it's going well right next the offer
30:51targeted at the retailers finalize the discounts on their bulk bundles 180 headsets at 40% reduction
31:01and the small retailers offer where you get 12 headsets also with the 40% off okay brilliant
31:07Sophie you're just talking about the pricing this is amazing this is the price that's what you do all
31:12right okay perfect next door in regards to the pitching stuff what are your thoughts guys Karthik
31:19is opening and then he cuts to Courtney whose numbers okay what I'm gonna do is I'm gonna change
31:26what happens now not undermining Trisha I want to do the ending I think I have done a lot in regards to
31:32the PR stunt and I'm gonna end the pitch talking about the viral campaign we're creating our social media
31:37yeah do you know enough about the social media yeah I do yes yeah that's what I want to do now
31:42yeah yeah cool I was told I was gonna pitch from the start all the guys said that they knew that I was
31:48good at pitching and he just took it off me at the last minute so yeah very angry about that is everyone
31:53okay great let's do it we'll crash this man first to take the stage Samuel's team with their high-tech
32:03safety top good afternoon ladies and gentlemen before we start if you could humor me could I
32:10get a quick show of hands how many of you actually sell high visibility clothing to your customers quite
32:16a few so yes I am in the right room thank you very much okay this product is going to come out in
32:21the market close to the end of the year festive season ideas there so I know it doesn't look
32:26like much right now but if I press this button that is on the inside you will see LEDs slancy fashion
32:32that keeps you safe as well we are offering a promotional offer for you which Courtney will
32:38run you through Cheers Karthik we can offer you five units of the jillet for 250 pounds the unit
32:48cost of each product will be 50 pounds all I ask is that you take advantage of the offer that we're
32:54often offering to you today and select an amount that is suitable for you thank you very much Courtney
33:00this morning we conducted a PR stunt a gentleman who was driving his car quite elegantly and there
33:06were four cyclists who were driving towards him unfortunately the last cyclist he clipped
33:11now the ladies who were wearing the jillets went over to the person that had fallen over and as you do
33:18broke into Sonnengan dance this created a large crowd in Waterloo station and we found they loved it
33:27thank you very much for your time today
33:28guys Karthik legends what a talker you were so entertaining as well you know that was good
33:41next JD's bone conducting headphones
33:47good afternoon ladies and gentlemen now if I can just set the picture it's summer 2012 the London
33:58Olympics are on the great British cycling team hits fever pitch everyone gets on a bike and I know
34:05you're probably thinking this is just waffle but I just want to establish this is a growing market and
34:10we have a unique product making cycling safer for everyone whoo excuse me over to Sofian thank you
34:17if you hold this belt for me hi guys I'm Sofian I'm just gonna literally go into the product details these
34:22basically sit around your ear very comfortable now for you retailers out there why would you want
34:27another accessory it looks the same as everything else this is unique I'm gonna pass you to Francis
34:32gonna talk about how you can actually be part of this hello everybody I am Francis and I'm an
34:39independent retailer myself so we have some fantastic pricing to offer you we have one package
34:47available of 180 headsets and that is coming to you today with a 40% discount price for the smaller
34:53independent retailers we have packages of 12 and that is a price with a 40% discount of 389 pounds
35:01sorry you said if I buy 180 I get 40% off that's correct and if I buy 12 I get 40% off that's
35:09correct why do I buy 180 it's the quantity so on the 12 unit package there is a small quantity so
35:15there's no benefit to me buying 180 often the national retailers get the better discounts this
35:20way we're offering it to both the independents and the nationals equally that's a great benefit for
35:24I think you've all done great I think you're all that you all in confident and everyone did a great job
35:37Sophie was meant to go through the pricing and then suddenly he just went and I'll leave it to you friend and I was stood there like
35:43just a good job I can retain and be able then to deliver key information like the price tonight both web pages will remain live
35:52live tomorrow teams find out whose campaign generated the most cash
36:09you can go to the boardroom now
36:22so crowdfunding these days popping along to your local bank manager with the seed of your idea
36:35doesn't work so crowdfunding has become very very popular now Titans first of all Samuel so this item
36:44here it's gilet that lights up that's great yeah how much do you have to pledge so that you actually get
36:51one when they're going to production which okay you know that on the crowdfunding website the word
36:58gilet was spelt wrong yeah I'll take that on board that was my fault it actually means a loose woman
37:04and you put it on the internet it rides around at night flashing lights so you should have got a lot
37:09more responses now tell me what you did then Samuel we split our team into the PR team and the creative
37:17team who would be creating the video for the crowdfunding campaign I understand that Alana
37:21you came up with the concept behind the video yeah according to Claude was a very good idea
37:28thank you from what I understood we start off with a black screen yeah and then suddenly someone
37:33appears wearing a jacket which is lit up yeah yeah then I believe Karthik you were somewhat disruptive
37:40and you started throwing in all other ideas um yes law sugar so I have a little bit of a creative
37:45streak in me I like the concept that Alana came out with we were playing around with it throwing
37:49out some more ideas to see what would happen what would work what would not work and then we
37:53eventually came across a storyline right on the PR stunt whose idea was it it was mine I'm going to
38:03take a look at that now I have to say if I was a bystander in Waterloo I would not have a clue
38:16what it was about not a clue um creativity subjective I felt that it looked pretty decent
38:21it was terrible I don't think anybody understood what was going on but in regards to gathering
38:26the crowd and people stopping it in Waterloo station it did so no it didn't even on that tiny
38:29little clip there the end of the video there was nobody it was absurd it was useless Napoleon
38:36had more luck than Waterloo than you did I don't see how that correlates at all
38:42with anything to do with a gilet don't get it Grunia and Trish now you were part of this PR team what
38:49was you thinking may as well have been talking to the wall because he was not listening to anything
38:54it was all Samuel he wanted to answer that point what did you suggest that could have been added
39:01onto that we weren't allowed up no no no I'm asking no but you're asking me now it's too late
39:04it's over you were questioning everything I did we didn't actually didn't have a clue what you were
39:07doing no absolutely no strategy no plan no idea no vision no management skills everything from you
39:14opened your mouth to the end of the day well I've got to tell you this mime idea of yours must be
39:20contagious because you so-called bunch of intelligent people have left me speechless
39:25I understand that you also went and pitched to the retailers who led the pitches there
39:31um Karthik Courtney and myself that wasn't your first idea though was it no on the social media
39:37side of things me and Grunia did pretty much all of it so I felt it was relevant I could speak about
39:40it penciled in to talk about that I felt that I could have ended a bit stronger so I just had to
39:45go with that and you started off explaining what a wonderful PR stunt you had created yes yes
39:52correct yeah it weren't wonderful was it no one would know what that was really Courtney you did
39:57your bit right the financial stuff and Karthik afterwards one of the retailers said that you were
40:03superb yes larger I was passionate about the product all the details of one of the features
40:08you described it snazzy didn't you which is not a word I've heard since 1975 but it was engaging
40:14good team leader no right did you feel you had good cooperation from your team then not from
40:20ground you know you never listened to a word I said on the way to on the way that's not true
40:28you're very charming you know there's only so much people can believe and this is what you don't let me
40:33talk I've let you talk you don't let me talk was Samuel you were not listening you had one idea and
40:38you were going with it right or wrong well let's move on to the other team now nebula you got the
40:44headphones and JD you turned out to be the project manager yes and your PR idea was
40:53we went with a classic gospel song which we rewrote the lyrics to just have a look
40:59this is it right how's someone supposed to see what is going on you couldn't work it out the videos
41:14were of the pavement who wrote the lyrics francis people were getting the mobiles out and you know
41:20looking like they were interacting with it all right so now let's talk about the crowdfunding
41:26website so that was the other team that was led by paul the thing is when i look at the rewards the
41:34five pound pledge is is that you get a belt which is worth 14.95 yep but it doesn't say it there does
41:40it that is correct lodger grant and i have to take responsibility for that i mean the bottom line
41:45is i want to see the proposition if you'd have said to me look give us a fiver and i'll send you
41:49something that's worth 14.95 then i think to myself oh right i'll have a go at that i should have been
41:55far more detailed and from my background i should have picked up on it and it's one of those things
41:59i just have to hold my hands up to then we went to uh pitch and um JD started off telling retailers
42:06that biking's become very popular and guess what they do for a living they're all in the bike business
42:12i was trying to get the point across about the size of the market he's preaching to convert it
42:17right i'm probably messed that up i don't think you understood the audience did you yeah fair enough
42:22francis you dealt with the pr side of things yeah yeah so i had to think on my feet and cover the
42:27pricing as well because sophian switched over to me think on your feet because one of the questions was
42:31why is a 40 discount the same to a retailer that wants to buy 12 than a retailer who wants to buy a
42:38thousand so obviously i wasn't involved in the pledges or the incentive rewards at all and i don't
42:42think you understood the audience either because when he asked the question you said to help the
42:46smaller independent well he obviously wasn't impressed because he was a large yeah i take i kissed
42:53all right um good team leader yes good cooperation from your team yeah very good so i think we better
43:02find out how much you raised in that 24 hours karen nebula in the past 24 hours have had pledges worth
43:11681 pounds same thing claude well titans include sizable pledges from two retailers which raised uh 788 pounds
43:23well karthik it seems you've pulled it off with your pitch samuel yes you're a lucky man
43:34now for your treat i'm sending you to avikia where a private chef will teach you to prepare a top-notch
43:43dining menu so well done and uh i'll see you on your next task thank you thank you
43:59that's how you do it let's go guys you know what disappoints me the most
44:05you've got the best product out of the batch
44:07and you didn't attract people so you best go away and have a chat amongst yourselves
44:14come back in here and at least one of you will be fired okay
44:27that tastes like very expensive champagne and i love this already you'll be cooking to one star
44:31michelin standard today i don't want to kill anyone with food poisoning
44:38i've got pretty heated in that boardroom didn't it i'm so happy that we won me and samuel obviously
44:42had a little bit of a tiff but i'm glad everything's out in the open now oh we're best friends again
44:47awkward that's the best bit of teamwork i've seen you to do in the last few days working with grondy
44:54has been a difficult experience i think i'm just gonna have to learn to work more cohesively with
45:01her and try and get her voice heard a bit more cheers cheers cheers
45:12obviously as the project manager i'll hold my hand up but uh everyone has had failings in this task
45:19stuff was going on on the other side of the team that was beyond my control and i don't feel i should be
45:24held accountable for that the page we built wasn't wasn't good enough well you had input on that
45:29content as well to be fair every time i spoke you shut me down you had input paul's allowed me to
45:34contribute and giving my opinion i think would have won the task i'll tell you exactly how it is
45:38when we sat down and built that page the stress was coming out of your ears you're actually the most
45:43stressed person in the world at a point i had to shut sophian down he just wanted to be involved on his
45:48terms rather than playing for the team team soft that's what you get with sophian i'm trying to get
45:53stuff done in my order you want to do you got stressed out when i sat down and met put and we
45:57met bruce at the beginning you've admitted in the boardroom this would be the reason of the
46:01building tap because it happened for two days paul and sophian were bickering constantly jobs weren't
46:07getting done things were getting missed and it was a nightmare if i wasn't there then a lot of things
46:12wouldn't have happened
46:26can you send the candidates in please
46:28you two ladies have got a regular seat in this ballroom haven't you yes you've been in the losing
46:43team five times jd you were the project manager and critical in this was to produce the crowdfunding
46:53website with rewards so where was you on that i wasn't actually involved with the reward side i
47:00was on you're the project manager absolutely okay so look look you might have subcontracted it to paul
47:06but it's your job to ensure in the end that it's been done right i heard from karen that it was like
47:12right well that's that when we finished a bit early and you went home instead of going to find out what
47:18the other team are doing we tried to but they said they didn't want us there so what your project
47:23manager go and check that's what you do when you run a business yeah fair enough there's a constant
47:27clash of personalities when we were getting the page up and running there was absolutely no clash no
47:32clash no it was pretty much paul shut me down wouldn't let me get my input so he says shut me down
47:37not listening to your input so you just pretty much he says just write it down he says write it down
47:41i'll come back to you lord sugar if i can just interject we were running out of time to put this page
47:45together and i had to keep saying sophie and please write your ideas down on a piece of paper
47:49please and i'll come back to you no no no i just have to say it if that doesn't sound like a disruptive
47:53influence please tell me what does the crowdfunding website doesn't tell the investor that if he puts
48:00a fiver in he ends up getting a belt which is worth 15 quid we didn't even get to that point we
48:05was just why not it was a very basic page wasn't basic didn't have the explanation as to what you get
48:12for your money can't get no more basic than that there was obviously a bit of disruption between
48:17paul and sophie and i think if those two had worked together as a team on the rewards that could have
48:22maybe been a bit of a game changer sophie m when you tried pitching to the retailers did it not dawn
48:28upon you that they would need to know about the retail price structuring i didn't cover that part but
48:34i think francis did cover the price because you didn't mention pricing once and you were given that
48:39responsibility to mention in the pitch i don't think this audience didn't buy into us based on
48:44we didn't explain the price and properly i don't think i can assure you i can assure you they didn't
48:48buy into you because of the pricing they liked the product rebecca yeah you told me that you're very
48:55good at marketing yeah that's what i do i run a marketing and this pr exercise well frankly you
49:01created all the buzz of a dead bee when we got to meet the other team we had around 200 pounds in
49:06pledges at that point and they had come from the social media and from the pr campaign i think that
49:11the videos could have been stronger we lost a lot of the magic in the videos that we ended up posting
49:16because it was the people's backs i wanted to get the audience reaction and be able to be close enough
49:20to hear what the gospel choir and you ended up with just the pavement if we're dissecting what's happened
49:26on the day your lead generation processes which are the social media and the pr stunt your sub team
49:31were not generating leads the problem is you land on that page the pricing structure was not in place
49:36for them to understand what they were getting for their money as well as we made mistakes we did not
49:41make the fundamental error on the crowdfunding page jd as the project manager who are you bringing back into
49:50this boardroom um paul and rebecca right the rest of you go back to the house thank you thank you
50:07i'm gonna have a chat with these two step outside and i'll call you back in later
50:25paul is not shy of passing the blame on other people i think sophian brings out the worst in him
50:31but in business you you can't fall apart like that rebecca puts herself forward as the great marketing
50:37expert and then she's claiming that the initial pledges were all down to her it's hardly anything to
50:43shout home about is it a couple hundred quid now jd's a nice guy agreed but this was a cool online
50:50campaign we needed jz and unfortunately we got jd it's just got to show me it's got some fight in him and
50:58hasn't given up yes lord jigger can you send the three of them in please jd my observation is that
51:22on the pr team you kind of picked francis and rebecca and thought oh good i'll let them get on
51:28with that and we gave paul the job for the crowdfunding website what did you actually do
51:35lord sugar i tried to stay calm i tried to generally direct what was going on your catch
51:40phase is relax isn't it i kept hearing you telling your team just relax chill out if there's an issue
51:47at hand that's out of our control my point was there's no point losing your minds over it all right
51:53i just want to pick up rebecca on this pr because your claim to fame is we took 200 quid well i've
51:59got to tell you in any of my other businesses and someone came back and said well actually the net
52:04result of it is 200 quid they would be fired okay okay so you can't be that proud of it if we hadn't
52:12have used hashtags that were relevant and that people were searching on less people would have seen our
52:17message i agree with you if that's what you call it going viral i think the virus must have been
52:24sleeping sickness that's all i can say paul jd brought you back in here because he feels that
52:31you are solely responsible for what i would call the page no the punch line in the page of what do i get
52:41for my pledge yeah are you solely responsible for that um no i'm not solely responsible but that's
52:46my first mistake i've made in five weeks unfortunately for me it's falling on the task that's most relative
52:52to the field that i work in what do you say about this i'm good at listening i listen to problems and
52:58come up with the right answers i'm good at getting people to do things how does that how does that
53:03reconcile with what you make claims that i'll gladly answer that actually because sophian's a complete
53:08maverick he just wants to do what he wants to do and say what he wants to say as and when he was
53:11he made a mistake bringing i shouldn't be it this whole thing about me being aggressive with sophian
53:18these guys have followed me across these five weeks yeah i've had blow-ups after task and and that you
53:23know that's coming you've got a bit of temper haven't you no i haven't but i don't believe i should be
53:27here why didn't you bring sophian back in then jd i felt that paul as a sub-team leader missed a vital
53:34part of the crowdfunding page you heard him in the pitch though he hadn't mentioned pricing when
53:39pricing was his category to explain to people true yeah that was potentially a mistake not bringing
53:44sophian back i understand that now another mistake another mistake jd all you've done today is admit
53:51that's my fault this is my fault that's my fault are you thrown in the towel i'm not throwing in the
53:56towel lord sugar i don't want to throw in the towel but the one thing i do do if i've made a mistake i
54:00will hold my hand up i'm not going to sit here and let anyone else take the blame if you're not
54:04thrown in the towel tell me why should i keep you in the process because at the end of the day i do
54:10things for the right reasons i do things because i believe in them i've made mistakes i've held my
54:13hand up for them but at the end of the day that's very commendable if i get another chance but i can't
54:18go into business with someone who makes mistakes can i no absolutely but if i get another chance in
54:23this process i will stand up i will show you what i'm made of paul why shouldn't i fire you then i'm
54:29still one of the leading candidates in this i've got the most to offer i've broadly shown across the
54:33task that i've got a varied range of skill set moving forward a hundred percent i will show that
54:38i am the candidate for this will you do that just by shouting more though because that's not necessarily
54:42nice to work it you know what i'm not here to sort of massage egos or or be a molly cover you need to
54:48stand up for yourself long sugar i don't tend to shout that's not how i communicate with people i'm
54:52quite professional shouting is not the criteria i don't like people that shout lord sugar throughout this
54:58entire process i've proven the fact that i can pitch very well when we did the jeans task i was
55:03very good in the pitch i am engaging i'm not the loudest shouter but i have been professional you've
55:11milked the shouting i've got the point i can win people over and that is what i do in my business i do
55:17excellent marketing and design this is a marketing exercise today it doesn't shine through let me prove
55:22that to you i have not been able to project manager yet but when i am project manager i will be on top
55:28of it enough rebecca you put yourself forward as the marketing person and yet every time there's an
55:36opportunity for you to excel you haven't i haven't had the chance well i don't want to hear any more
55:40from yeah i have to seriously consider your future in this process jd you admit your mistakes i wonder
55:50whether it was a mistake another mistake by bringing him back in instead of sophia
55:56paul you do defend yourself at times like this but yet on your own admission you kind of went off
56:02the rails a little bit i'm not sure that stability of person is the right caliber of a partner that i'm
56:08looking for but it's not difficult for me today to consider that you have admitted that you are
56:17responsible for the failure of this task jd and that's all you have done today is admit your mistakes
56:22and it's something that i can't ignore jd you're fired thank you lord shutter claude carron all the best
56:31paul listen it's time to really grasp the nettle here and man up yeah okay agreed and rebecca i am
56:44going to give you one more chance thank you okay you need to really pull out the stops though yes thank
56:51you very much lord sugar okay off you go thank you i'm sorry that i didn't put up enough of a fight
57:08and show lord sugar what i'm made of i'm not just a nice guy he's let someone go who could potentially
57:13be a good business partner i think paul's mostly just squeeze through paul knew we had a lot to
57:21answer for definitely think rebecca's going i don't know who it is wow hey rebecca it could be the wine or
57:32the part that i really like jd but i'm really emotional so paul you survived eh i had to put my case
57:39forward he was like make me case why am i keeping you here it ain't my time to go home i'm not ready
57:43to go home it's tar six and the heat is on the heat is on now 12 candidates remain lord sugar's search
57:55for his next business partner continues next time you've got nine items to buy and one night to do it
58:04the night shift is 26 pounds each so is this like the ghetto leaves teams dazed do you know what a
58:16rambutan is and confused where are they oh my god in the boardroom that is a complete mess up a rude
58:25awakening i find it hard not to put the blame on you that you're fine
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