- 5 months ago
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00:01I'm after workers, not shirkers. Winners, not whingers.
00:06Lord Sugar is on the hunt for a brand new business partner.
00:10Just to make it perfectly clear, make me money and don't piss me off.
00:16Fighting it out for his funding.
00:2016 ambitious entrepreneurs.
00:24This was absolute garbage.
00:26You don't know what your bloody world doing. It was bloody chaos.
00:29Go, go, go, go, go.
00:31It's a deal worth fighting for.
00:33Action.
00:34Listen, listen, let me talk.
00:36Everyone stop there.
00:37Please listen to me.
00:3816 candidates.
00:40Say yes sir.
00:41If you had a problem with that, you should have raised it.
00:43I did raise it.
00:4412 tough weeks.
00:46If it's an issue, why would you walk off?
00:48Why are you still talking?
00:49One life-changing opportunity.
00:52You're fired. You're fired.
00:54You couldn't give away Prosecco on a hen night.
00:56You're fired.
00:59Previously...
01:01I want you to sell at one of the world's largest bodybuilding experts.
01:09Get people using the equipment.
01:11Sporty Sabrina led from the front.
01:13I could potentially drop it to eight, my life.
01:16Winning the race to sell weights.
01:18Perfect.
01:19If you like it, come back.
01:20But Alex finished last.
01:22Did you get the sails?
01:23It needs to come back.
01:25Tricky spray tans took time.
01:27Oh, sugar.
01:28And sails slumped.
01:30Are you interested in a spray tan today?
01:32On Sarah-Anne's team...
01:34That's 195, pal.
01:36Sauna sails were hot off the mark.
01:38You're the man.
01:40But Rick got a cool reception.
01:42Are you on the lookout for something to get warm in?
01:44But no.
01:45As massagers hit the spot...
01:47How does it feel?
01:48I don't smell.
01:49Yeah.
01:50Curran took a laid-back approach.
01:52Mate, do you want to buy a bag?
01:53Let's do a massager.
01:54And in the boardroom...
01:56I'm just trying to find out what you did.
01:58Curran and Rick...
01:59You didn't sell anything.
02:00...got a heavyweight dressing down.
02:02Honestly, I didn't stop at...
02:03I said I wanted everybody to sell something.
02:05But in the end...
02:07They won out.
02:09I'm disappointed.
02:11Sabrina was pulled up.
02:13You just don't get it.
02:15But Alex...
02:16I've been put in the wrong place at the wrong time.
02:18You weren't put in the wrong place.
02:20...was muscled out.
02:21Alex, you're fired.
02:23Now, 12 candidates remain to fight for the chance to become...
02:28...Lord Sugar's business partner.
02:354.30am.
02:43Good morning.
02:44Lord Sugar would like to meet you at London's Adelphi Theatre.
02:47The cars will be outside in 20 minutes.
02:49Guys!
02:5020 minutes Adelphi Theatre.
02:55Leopard print.
02:56Winning dress.
02:57Here's the winning dress.
03:00Do you reckon you're gonna go for PM then?
03:02Yeah.
03:03Even though you don't know what it is?
03:04Theatre.
03:05I mean, come on.
03:06It might not be right up my street.
03:07But it will be on my street.
03:08Or it will be on the corner of my street.
03:10I can't run away from this one.
03:11Not at all.
03:24This one is like, I'm going home right now.
03:25I'm going to the theatre.
03:26I walk in there.
03:27I smell the air.
03:28I smell the sweat from backstage.
03:30You better put yourself forward.
03:32Yeah.
03:33Doesn't matter what it is, Kate.
03:34You seem pumped.
03:35I'm stepping up.
03:36100%.
03:37I'm stepping up.
03:40Theatreland.
03:42The beating heart of London's West End.
03:46Home to over 200 show-stopping performances a night.
03:50Out.
03:51And waiting in the wings.
03:53Business' greatest showman.
03:57Good morning.
03:58Good morning.
03:59Good morning.
04:00This theatre is home to the musical Kinky Boots.
04:04The story is about a bankrupt shoe factory and how it was saved by the runaway success of an originally designed shoe.
04:19And that's what your task is all about.
04:22I want you to design a new shoe range for women.
04:27You'll need to create the first shoe in your range.
04:30Plan and host your own launch event before you pitch your concept to retailers.
04:37The team that secures orders for the most amount of money will win.
04:41And in the losing team, at least one of you will get the boot.
04:45So I'm going to balance up the teams a bit now.
04:48Tom, move over to Typhoon.
04:52Good luck.
04:53I'll see you back in the boardroom in a few days' time.
04:56Off you go.
04:58Teams must create a prototype shoe before laying on a launch event to sell to some of the industry's biggest players.
05:07Who's thinking being PM?
05:09First step, pick project managers.
05:12Obviously, I express quite a strong passion to PM a task.
05:17However, this one, I feel a little bit uncomfortable around.
05:21Yes, I've been in and out of shoe stores like Selfridges, Harrods, Harvey Nichols,
05:25but I've never purchased women's shoes before.
05:29Did anyone else put themselves forward?
05:31I am.
05:32I know zero about designing shoes.
05:34But, you know, I buy pretty funky, quirky shoes.
05:38I'm happy with that.
05:39Yeah, yeah.
05:40Congratulations, Jackie.
05:41You're up here.
05:42Thanks, guys.
05:44Downstairs.
05:45I do swimwear.
05:46It's slightly different at shoes, but it's still the same type of thing.
05:49Foot firmly in the door, designer Sian.
05:53I definitely want to be project manager for this one, if you all agree.
05:56Definitely.
05:57I personally wear heels all day, every day, and that's where we're going to get the big orders.
06:01To be honest, as a guy who's definitely a sneaker enthusiast, although heels have been like the established front runner in women's footwear, their growth area is in the trainer market.
06:11I buy quite a lot of trainers that aren't for the gym now. The trainer market is growing massively.
06:16Yeah, so let's go with trainers. We can do some really cool styles. We go down a fashion room.
06:21Initially, Sian wanted to go for high heels. After all, she wears those every day, she knows the market, and therefore that would have been the natural choice.
06:29However, Daniel and also Camilla persuaded her to go for the trainer market, and she was really much too easily led.
06:35If we go colourful, bold and bright, it's not going to be like any other trainer that you can buy.
06:40I agree.
06:43Upstairs.
06:44I quite liked the idea of doing an urban heel.
06:47Sponsorship consultant Jackie.
06:49It'll be a high-end heel with the theme of graffiti.
06:52Puts her best foot forward.
06:54And then we could theme the whole event around that kind of urban, tear, graffiti thing.
06:59But it's kind of bling in terms of urban hip-hop that is, I think, very popular. It's very now.
07:04I mean, generally speaking, hip-hop urban doesn't, it's not anything new or...
07:09Curran, I love you, but I just feel like you're not on board with what we're trying to go with.
07:11Yeah, I am just struggling to understand how we're going to link the graffiti heels.
07:14OK, that's fine. I'd rather go with a strong idea.
07:17Everybody's clear what we're going with? It's amazing that we've got that kind of concept.
07:21Jackie's just, yeah, we're going to mix urban graffiti.
07:25Sorry, but that's not in anymore.
07:27That was maybe ten years ago.
07:29She's just out of date.
07:30She's just not in touch with what's new and what's trendy.
07:35Loved the idea of a carnival theme.
07:38Set on giving their event a festival feel.
07:41The bright colours are cool. We can bring some colours in.
07:44Sian's team.
07:45OK, so sub-team leader, Sabrina, and if you, Khadija, Tom be on the event side of things,
07:49and then me, Daniel, and Camilla will design the shoe.
07:54So, Sarah and Coyote, I'm going to put you in the design team.
07:57You're with me.
07:58I'd feel really happy to work with you on the design team,
08:01making sure the shoe looks good, gets across what you're trying to do.
08:04What's going to be really key is for somebody who gets what we're trying to achieve.
08:08Curran, I'm going to put you in the marketing team.
08:10OK.
08:11Jasmine, I'm going to appoint you sub-team leader. Are you cool with that?
08:14Yeah, yeah. Amazing.
08:15It's a really, really cluttered market, so think outside the box.
08:18Don't be safe.
08:19Be strong.
08:20All right, shall we get going?
08:21Get your...
08:22Let's do it.
08:2411am.
08:26While half of each team head off to design their shoe...
08:29So, I think we can have some customisable elements,
08:31so you can put a different colour bow on depending on how you're feeling.
08:34Customisable elements, I think it's a really exciting option.
08:37The rest will set up tomorrow's sales event.
08:40Would you wear a hip-hop urban heel?
08:43I would if I was going to the right kind of event.
08:45I think fashion at the moment is all a bit ghetto and gangster,
08:48and I think, like, this urban heel is just that demographed completely.
08:53Yeah.
08:54I think it's a confused idea.
08:55I think the concept is flawed.
08:57I wouldn't have gone for this.
08:58OK.
08:59That is all.
09:01Central London.
09:04Base for half of each team...
09:06Lovely to meet you, I'm Char.
09:08...iconic British shoe brand, Clark's.
09:11All right.
09:12For Jackie, a chance to bring her urban heel to life.
09:15What we're trying to incorporate is ghetto fabulous type thing.
09:19Personally, for me, I think the wedge as a heel is urban and hip-hop.
09:22I wouldn't wear a wedge.
09:23OK, fair enough.
09:24A wedge for me is a casual shoe in terms of going out.
09:25OK.
09:26For me, I'd probably say it would be the boot.
09:28So I really like this graffiti graphic.
09:31It's kind of a ghetto fabulous type thing.
09:33Having a combination of the lips and the paint splash is good.
09:37What do you guys think of that?
09:40You can't tell that it's lips.
09:41Yeah, you can't tell it's lips though.
09:43The whole reason that we went with that image is because it's graffiti.
09:46What about image 239?
09:47It's got all the bright colours in that you want there,
09:49but I don't think that fits the brief of what we're going for
09:52in terms of an urban heel.
09:54What we don't want to end up with is just a boring shoe.
09:58We really need to go for a casual trainer.
10:03Creating her carnival inspired trainer.
10:05I was thinking camo in the tongue and on the inside.
10:08Swimwear designer, Sian.
10:10My initial ideas were sticking to the theme of Rio
10:13and going with the colours of the Brazilian flag.
10:16Some of these colours could be a bit garish, like a bit like Marmite.
10:19To be honest, I would never buy a pair of shoes which was in those colours.
10:23I just remember in this morning when we were talking about being bold,
10:26being bright.
10:27Which we can be.
10:28I think like some of these pinky colours are quite bright.
10:32If we did pink and grey, I think that's cool, that's current.
10:36Couldn't agree more.
10:37If you guys are keen to keep it neutral, then me personally, I'd buy those colours.
10:42OK.
10:43I was really worried at the start about Sian's direction on the trainer
10:48and in my head I always wanted like a pink, cool theme.
10:52That is the trainer that I would buy on the shelf.
10:54I'm worried this is not going to match the theme at all.
10:57I think carnival is the launch party.
11:00Yeah, it's completely separate.
11:05Running with the carnival theme.
11:07I like this lady.
11:08It's a bit carnivory.
11:09Elevate the shoes.
11:10At a high-end props house.
11:12You can see the shoe really well.
11:14This is cool.
11:15The rest of Sian's team.
11:17We could do 128s.
11:18Perfect, thank you very much Jodie.
11:20Shopping for urban props to promote their shoe.
11:23If you have this bad boy on here, the king of the jungle.
11:27Rick, Jasmine and Curran.
11:29And a shoe in his mouth.
11:31But I'm not sure how this fits our brief.
11:34It doesn't, but Jackie could never have said,
11:36oh, by the way, get a lion's head to put on top of the throne, could she?
11:39Yeah.
11:40She just said, be bold.
11:41Right, what I want to take is the throne, the lion's head,
11:43the barrel and the speaker.
11:44Can you just do the whole thing for 200?
11:46I think the best I could do on, if you want to take all four,
11:49it is 240, but that is the best price I can do.
11:52I didn't think it would cost this much in the first place,
11:54just for hiring things.
11:55I can get a barrel for ten quid, but no offence.
11:58They're actually very expensive to buy.
12:00Well, can we do 220 then?
12:01220 deal.
12:02Thank you very much, appreciate that.
12:03Jasmine was just going on and on,
12:05and ultimately we need to get the item,
12:06we need to get on with the day.
12:07We can't spend hours and hours debating over two items,
12:10so I literally took control and said,
12:11we're having this, this and this, get the deal done,
12:13and then we get out of here.
12:15I'm steering towards the nightclub.
12:18I'm against the nightclub.
12:20Next job, pick a venue for their event.
12:23Have you not seen like Zoolander?
12:24If I had to choose one now, it would be a boxing place.
12:28Nobody really wants to attend a launch event at a dingy venue.
12:32I like the correlation of the nightclub with our product.
12:35I feel like the nightclub is the best choice, okay?
12:40Lunchtime.
12:41Should we just get a bow on there?
12:42That's our USP.
12:44At Sean's design studio.
12:46That is the statement piece, that's interchangeable.
12:48A customisable topper for their trainer.
12:51You know what, if I was a girl, I'd buy those.
12:52Yeah.
12:53And you know what, the bow's detachable,
12:54so if they're not keen on it, they don't have to use it.
12:56Absolutely.
12:57Cool, I think we're finished.
12:59I would like to have gone a bit bolder and brighter,
13:01but it is about orders and I wouldn't want to create something
13:04that's too niche that people are not that interested in.
13:06Overall, I'm still happy with the design.
13:08I think it's fab and I think we can make it work.
13:11For Jackie's urban heel...
13:13I'd wear that.
13:14..the final steps.
13:16I like that.
13:17That fits the brief.
13:18Okay, can we just pause for one second?
13:20Would you buy these shoes?
13:21At the end of the day...
13:22At the moment, I wouldn't because of the mesh thing.
13:24Could we lose that and not even have it as anything?
13:27And then you just have the strap?
13:29Yeah.
13:30We need to pick the inside as well, the inside colours here.
13:33Just do yellow then.
13:34Well, if you're doing that, you have to just say I'm on the heel.
13:36Right at the eleventh hour,
13:38just before they're about to confirm their design,
13:40Jackie asked the most important question of all,
13:43would we wear these shoes?
13:45And the answer came back, no, they wouldn't.
13:47I wish Jackie asked that question
13:49at the beginning of the process, not right at the end.
13:52Would you now buy this shoe?
13:54Yes, 100%.
13:55Honestly?
13:56Yeah, but even if I wouldn't, we're not changing it now.
13:58We've got four minutes.
13:59That's it for me.
14:00Done.
14:01Across the hall...
14:03What about just N-U?
14:04I just like that spelling.
14:06Or how about New Switch?
14:07Bringing their brand to life...
14:09Because I think it buys into our concept well.
14:12...Shan's team.
14:13Yeah?
14:14Yeah.
14:15Cool.
14:16Let's go with New Switch.
14:17Next, pick a product name for their shoe.
14:21What about Carnival Pink Print?
14:24It's too much.
14:25I think it needs to be a bit more punchy, like snappy.
14:28One word.
14:29Often, shoes are named after their designer.
14:32So how about we call it Daniel Alahi?
14:34Erm, any other ideas?
14:36So it needs to be something that provokes a reaction.
14:40Something simple, maybe one word.
14:45Erm...
14:46Oh, the guys are calling.
14:51Hi, guys.
14:52Hey, Sean.
14:53How are you?
14:54We've designed an amazing trainer.
14:56It actually looks pretty sick.
14:58The brand name is New Switch.
15:00Spell N-U.
15:01Switch.
15:02Like it.
15:03Like it.
15:04What's the product name?
15:05The product name...
15:08Erm...
15:09Basically...
15:10Maybe you guys can pick a name from your side.
15:13OK.
15:14Bye.
15:15Bye.
15:16It doesn't help us.
15:17Yes.
15:18Our interpretation is going to be very different to them physically being in front of their
15:22products.
15:23I hope they pick a good name.
15:24I hope they can get something that works.
15:26Yeah.
15:28What I'm proposing for names.
15:30Pelt.
15:31That's a word quite often used in the urban community.
15:33Pelt.
15:34Pushing a hip name for their range.
15:36That's why you move your hip so you're going to pelt like you're pelting it.
15:39Like...
15:40Coyote.
15:41Often in the urban communities quite stringers being on fleek.
15:44So I'm proposing fleekies.
15:45That's very urban.
15:46But what does it mean?
15:47So when you describe things being fleek, like you say my eyebrows are on fleek.
15:50Like they're nicely done.
15:51They're nicely neat.
15:52It's nice.
15:53It's like my makeup's on fleek.
15:54Like I've got it right.
15:55Yeah.
15:56That's pretty cool.
15:57I like it.
15:58I like it.
15:59I think it's very urban.
16:00Coyote's come up with the name fleekies which apparently means nice.
16:04It doesn't shout shoes to me.
16:06I mean it sounds more like a cat food.
16:09Fixed on fleekies.
16:11I came up with the out out.
16:13Now a name for their shoe.
16:15So you know when you go out but then you go out out.
16:18It's like urban.
16:19But I do like my out out fleekies and you can't get more urban than fleekies and out out.
16:23So our out out fleekies.
16:25Come on.
16:26All right.
16:27That's the sub team.
16:28Hi guys.
16:29How you doing?
16:30Hi Jackie.
16:31Yeah.
16:32We're good.
16:33Thanks.
16:34How are you?
16:35So our idea about this urban heel has I guess kind of materialized and it's very kind of graffiti
16:40and we've named it the out out by fleekies.
16:43Okay.
16:44Do you guys know what on fleek is?
16:47Yeah.
16:48On fleek.
16:49Yeah.
16:50Yeah.
16:51I'm down with that.
16:52Yeah.
16:53Shut up now.
16:54No worries.
16:55Bye.
16:56Bye.
16:575pm.
16:58Creating marketing materials for tomorrow's sales event.
17:02Do we have a picture of this shoe?
17:03Yep.
17:04So I can send them all of it.
17:05For Sabrina, Khadija and Tom, a first look at their footwear.
17:10Okay.
17:11Okay.
17:12It kind of looks like something I'd give to a four-year-old girl.
17:15Yeah.
17:16I think, yeah.
17:17It does look a little bit more for the younger generation.
17:22I'm trying to be positive here.
17:24The shoe looks quite kid-like.
17:26It's a little bit playful.
17:27It's got the bows.
17:28But the brand's meant to be vibrant, very colorful.
17:30And I feel like that may confuse our clients tomorrow.
17:33Well, we have our product.
17:35Yes.
17:36Let's make it work.
17:37Let's make it work.
17:38Agreed.
17:39So the first thing is going to be NU colon switch.
17:42The next thing we need to make sure we add on the poster is the product name.
17:46What about vibing 1.0?
17:48And the word vibe is cool.
17:50I really like vibing.
17:51So let's roll with it, yeah?
17:52Mm-hmm.
17:53Okay.
17:54I think I like it.
17:55Yeah.
17:56For Jasmine, Karen and Rick.
17:58Oh, wow.
17:59Oh, wow.
18:00Okay.
18:01A sneak peek at Fleeky's first shoe.
18:03I don't see much urban hip-hop graffiti in that at all.
18:07It's definitely a sort of an artistic interpretation, but it looks good.
18:13So in terms of taglines, what I came up with was why go out when you can go out-out.
18:19I like that.
18:20Yeah?
18:21Yeah.
18:22Happy with that?
18:23No, that's not going to work, guys, that.
18:24Why go out when you can go out-out.
18:25I'm trying to tell the story of not just going out.
18:29You're really going out-out.
18:30You're getting dressed up.
18:31I was thinking of new heel on the block.
18:34I'm just not happy about the name of the shoe being in the middle of the page like that.
18:38I just think it looks lost.
18:39Whereas if you brought it up here in line with that, it just looks like it belongs more.
18:43Curran, we're not doing that.
18:45I'm sorry.
18:46You're not seeing the whole composition.
18:47I am seeing the whole composition.
18:48I'm looking at it right now.
18:49Well, Rick and I...
18:50And in my opinion, it looks better.
18:52I'll take that on board, but we're not going to do that.
18:53Thank you for taking it on board.
18:55Curran stepped back as PM and since then has been trying to regain control of this task.
19:00I actually think he's just putting in ideas for the sake of having something to say.
19:05It's not helpful.
19:06It's not professional.
19:07I don't know what he's doing.
19:09Thank you so much for your time.
19:11Promotional material complete.
19:13You've done a fun job.
19:153D printed prototypes.
19:17All right.
19:18Well, let's go.
19:19So this is the poster.
19:33Amazing.
19:34So, Jackie, you happy with that?
19:36I love the why go out when you can go out out.
19:38Smart.
19:39That was good.
19:40Yeah.
19:41What do you guys think of the shoe?
19:42It feels really edgy and it's kind of bringing that street style so you could go out clubbing in this.
19:48Yeah.
19:49The last thing I want to do is bring a negative energy around this product.
19:55But it ain't about what these lot think.
19:57It's about what those retailers think and whether they're digging this poster or not.
20:01Upstairs.
20:02Can we see the board?
20:04Yeah.
20:05New switch.
20:06Ta-da!
20:07So, obviously, the shoe name, you've gone with vibing 1.0.
20:14My only reservation with vibing, it's rare that you see a trainer given an adjective name.
20:20With all due respect, we thought you were coming up with the name.
20:23We had to come up with the name and the poster.
20:25I know you've seen this trainer.
20:28What are your thoughts?
20:30If I'm being brutally honest, it looked a little bit for the younger target market.
20:36Yeah.
20:37I was expecting something really bright.
20:39I also thought that pink for girls is a bit old school.
20:42I was keen on getting the colours in there and these guys basically weren't.
20:45And I needed to take on board everybody's opinions.
20:47As a designer, they need to trust that I know what I'm talking about.
20:50I need people that believe in the product to sell the product.
20:53If they don't believe in the product, they're not going to be able to sell it very well.
20:57Next job.
20:58We've got Sabrina, Khadija, Tom.
21:00You guys are going to go off to the kitchen, do the canapes and do the hosting.
21:03Decide who does what.
21:05Me, Daniel and Camilla are going to go off and do some consumer research.
21:08Let's do this.
21:09Let's make it work.
21:10Come on.
21:11Exciting.
21:12You need to make canapes.
21:14Okay.
21:15Obviously, Curran only has one arm.
21:16So, I'm going to move Sarah-Ann over and Curran, you can come on the pitch team.
21:20Alright, we good?
21:21Yes.
21:22Shall we go out-out?
21:23Yeah, let's go.
21:249am.
21:25While half of each team sets off to find out how the public feel about their footwear.
21:33Look, the names kick ass.
21:35Everybody loves fleekies.
21:36I'm feeling super confident.
21:37The rest will lay on food and drink for their launch event.
21:41I really don't think we need to make the canapes look epically brilliant.
21:45I think all we need to do is make the food and get it in people's mouths.
21:48They do need to look good and they do need to taste good.
21:51What I'd like to do is figure out exactly how each one is going to be made and then we will get into production line mode.
21:56Central London.
21:59We create a new range of shoes called fleekies.
22:02Time to see if the heel.
22:04The shoe we designed here is called the out-out.
22:06Has legs.
22:07Would you buy this shoe?
22:09No.
22:10No.
22:11No.
22:12What is your first impressions about the shoe?
22:14I can tell from the name that you've tried to brand it for us, but it looks like it's for us.
22:18It looks like for an older lady.
22:19I just like the shoe itself.
22:21I love the colours.
22:22You would wear them?
22:23Oh, yeah.
22:24I think they'd be comfortable.
22:27Do you know what you mean by the term fleekies?
22:29No.
22:30The older people liked the shoe but didn't understand what fleekies means.
22:34The younger people understood the name of the brand but didn't actually like the shoe.
22:38They're now going to have to work out what they do with this information
22:41and what they take from it to be able to get some orders from the retailers.
22:46Also playing the generation game.
22:48Would you buy this tree?
22:49I think it's a bit young for me.
22:51A bit young, yeah.
22:52Sian's team take the public's pulse on their trainer.
22:55What are your initial thoughts of this shoe that we've created?
22:58I mean, I like the colour.
23:00Would you buy this?
23:01I don't know.
23:02I wouldn't.
23:03Maybe a little bit too young.
23:04The bow on the front is interchangeable.
23:06Is that something which appeals to you?
23:07Not for me, no.
23:08Not for you?
23:09Not for my age before.
23:10OK, so then the next...
23:11How old is four?
23:12Four.
23:13OK.
23:14Thank you very much.
23:15Thank you very much.
23:16Have a good day.
23:18Ooh, that helped.
23:19That hurt the ego.
23:20This is looking like it's a younger audience.
23:22We've got plenty of negatives.
23:24Maybe we need some positives too.
23:28A South London beach bar.
23:30Location for today's New Switch launch event.
23:33I'm head chef.
23:34I'm not your mum.
23:35You need to use your initiative.
23:37Captaining canapes.
23:38Look what I'm doing.
23:39So I'm literally just scooping a little bit on like that.
23:41Khadija.
23:42So you need to chop some of these and then slice some salmon.
23:45For Fleeky's launch, a central London nightclub.
23:49Can we make one each then of these?
23:51Preparing for their event.
23:53Just make sure it tastes right and then we'll just get going on them.
23:56Jasmine's team.
23:58Is there not a machine that we can use to do this with?
24:01Yes, the machine is called Rick.
24:03It looks like a car crash.
24:04We're making one to see what it tastes like.
24:06It says roll one slice of prosciutto around a breadstick.
24:10Done it.
24:11But why have you snapped it in half?
24:13Because as if we're going to use one massive piece of breadstick like that.
24:16Why not?
24:17Because look at the...
24:18Right.
24:19If you've nothing to do...
24:20Now I've got plenty to do.
24:21Crack on with it then.
24:22No, listen.
24:23I'm telling you about presentation.
24:24I'm telling you about presentation.
24:25So don't dismiss it when I then come over to help.
24:27Let's have it consistent, yeah?
24:28It needs to look good.
24:30I don't have time to spoon feed Rick today.
24:33I need some attention to detail.
24:35I need somebody who's taking pride in what they're doing.
24:37He's just quite happy to fool around and waste time in the kitchen.
24:41There's a lot of breadstick on that.
24:43So why don't we just do them like that then?
24:45We'll do that then.
24:46So we'll make them...
24:47That looks really good.
24:48Lovely.
24:492pm.
24:50Ooh!
24:51Back together at the beach bar.
24:52Ooh!
24:53Yes!
24:54A first look at the prototype.
24:55That's exactly how I envisaged it.
24:56Yeah.
24:57That's amazing.
24:58How did the consumer feedback go?
24:59Pretty good.
25:00Yeah, it was missed.
25:01Was it missed?
25:02In what sense?
25:03What was the negative?
25:04Positives to be taken out of everything.
25:05But basically some people thought the bow was a little bit young.
25:06We want to get as many orders as possible.
25:07Yeah.
25:08Are you thinking there's a certain age group?
25:09Yeah.
25:10Yeah.
25:11We're thinking of re-strategising and going for a younger market.
25:12Okay.
25:13It's a bit frustrating because initially when we first saw the image, straight away we knew
25:28that this was for a younger target market. It's a shame they didn't see that when they
25:33were designing it. It may stunt the sales, but we'll do the best of what we have.
25:37For Jackie's team, the big reveal of their urban heel.
25:46That is ace.
25:47In terms of some of the consumer feedback, we randomly spoke to older women.
25:52They loved it.
25:53Really?
25:54So I think rather than just narrowing it down to 1824, it's women who want to make a stage.
25:58Yeah, it's universal really.
25:59I think this is the kind of shoe that somebody who is a trend maker would wear because it's
26:04not what you would normally find on the high street.
26:06Yeah.
26:07We need to sell it as that. Somebody wouldn't go out looking for that specific shoe.
26:13In one hour, doors will open to 30 shoe retailers.
26:17We have our golden lady.
26:18She's very...
26:19Gold.
26:20Gold.
26:21And teams can push for potential orders.
26:24Perrin, do you have the costume sorted?
26:26I'm just going to wear some glasses, a chain and a cap.
26:30Priority for new switch, set a pricing strategy.
26:34If they purchase between 0 and 500, it's £35 a unit.
26:375 to 10,000, it's 28 to spot £5 a unit.
26:40Right.
26:41And 10,000 plus, it's £25 a unit.
26:42If we're getting close to a sale, are we willing to budge?
26:45If they start telling everybody else that they've got it cheaper...
26:47Then there's no consistency.
26:48It could jeopardize it.
26:49So basically, do not go outside of this price range for this quantity.
26:52Yeah.
26:53Perfect.
26:54Right guys, let's sell some shoes.
26:555pm.
26:56Fancy some canapes?
26:58Arriving, some of the UK's top retailers.
27:01Ideally, let's get an order from everybody.
27:04With the power to buy big.
27:07Ladies and gentlemen, welcome to our launch event of the Out Out by Fleekies.
27:14Woo!
27:15Brilliant, love that.
27:17This is really a shoe for a woman who wants to make a statement.
27:21And I think you guys know how unfortunate it is to be a retailer who makes a statement.
27:26Give yourself a massive round of applause.
27:32In South London...
27:33Good afternoon, ladies and gentlemen.
27:36It's carnival time.
27:38I'm here to introduce Vibing 1.0.
27:40So this is basically aimed at teens, which we know would love this product.
27:45So guys, as you've probably seen from the posters,
27:47one of the key features that we have is the customisable element.
27:50The buyway is fully interchangeable.
27:52So you can have one product with many, many different accessories.
27:55You can customise it to create a real unique product.
27:57Enjoy the canopies, enjoy the drinks.
27:59Have a good evening.
28:02One hour to secure orders.
28:04So you can't try 125.
28:06Unfortunately, we can't go lower than 35.
28:09Sticking to the new switch pricing plan, Tom.
28:13About 33.
28:14It's only a few pounds.
28:16I'd really love to, but I need to be fair to all the people here.
28:21Taking a different route...
28:22Have you guys had a chance to get up close and personal with the shoe?
28:25Daniel dances with a deal.
28:27If you were to buy between 0 and 500 pairs, you're going to get them for 35 pounds.
28:31I think your price is on the higher end.
28:33You can go down to 33 pounds a unit.
28:36Make it 30 and then 30.
28:40Can we split the difference?
28:41No.
28:43Okay, we'll do it at 30.
28:46Yes.
28:47Perfect. Thank you.
28:49The team agreed there would be a strict policy on pricing and nobody was going to deviate from that.
28:54However, the very first sale that came along, Daniel was struggling a bit.
28:57He led with the price.
29:00On the other team...
29:01Bleakies is a good name.
29:04While Jackie leads a charm offensive...
29:06You like the size, you like the shape.
29:08What did they say, 50?
29:0950 pairs it is.
29:11Proposing a deal to a bridal shoe distributor...
29:14I'd love it if we could convince you to even place a small order with us today.
29:18Jasmine.
29:19Yellow is a wedding colour and you have lots of bridesmaids that are wearing yellows.
29:23You don't have a particular palette of colours we can look at?
29:26It is literally that shoe in that colour and that is unfortunately all we can discuss at the moment.
29:32I mean, if it is a shoe you want to place in all the four, then obviously come and answer all your questions and everything else.
29:38But what we don't want to do is waste time without offending.
29:41Could we have two minutes?
29:43Ladies.
29:45Ladies.
29:46OK, Rick.
29:47OK, please don't speak because you're just offending them.
29:49No, no, no.
29:50Listen to me.
29:51Listen to me.
29:52We are not wasting time talking to someone who is not interested in buying.
29:55They are interested in buying.
29:56They're not interested in buying.
29:57He said straight away it's not the colours he wants.
29:59Rick.
30:00And he's talking about all these variations which we can't offer.
30:02I'm going to have to ask you to leave if you're going to carry on like this.
30:04Jasmine, don't speak to me like that.
30:05Calm down.
30:06You need to calm down.
30:07So what's our strategy when you go back?
30:08You won't be saying anything, please.
30:10See what they've decided.
30:11We can get an order.
30:12OK?
30:13Rick is quite difficult in a team when things are not going his way.
30:17You get lots of huffing and puffing and sulking and moodiness to the point where they were bickering in front of a potential customer.
30:24And at the end of the day, it's just not professional.
30:26Guys, you know, we'd love to be able to put in an order with you today.
30:30We really want you to support our new brand.
30:33How about 144 then for £25?
30:35144 pairs for £25.
30:39At the beach bar.
30:41Thank you very, very much.
30:43While Sabrina and Sian tie up sales.
30:46Yes, amazing deal.
30:48Still to seal a deal, Khadija.
30:50How are you?
30:51I'm very happy.
30:52We're hoping that you really believe in what we've created.
30:54I wouldn't pick that style, I'll be honest with you, as a buyer.
30:57Our wholesale price starts at £35.
30:59If you wanted to jump in, then that is something that could be lower, depending on the quantity that you'd like to get.
31:05The style itself, it doesn't appeal to many people.
31:08There's my feedback.
31:09No worries.
31:10This is very different in the fact that it's customisable and there's loads of different elements that we can add to it.
31:15We wouldn't want any retailers here today to miss the boat.
31:18Well done.
31:19If he's not interested, do you want to keep going?
31:28We are just finishing the conversation.
31:30So, is this something that you'd like to try out?
31:33It's not the style which would jump on me and all the things I have to have.
31:37Thank you very much.
31:38Thanks.
31:39It's lovely to meet you.
31:41If they're not interested, then we need to move on.
31:43There's loads of people here.
31:44I really think it's really rude to say in front of a customer, he's clearly not interested, let's move on.
31:48I would advise that you don't do that again.
31:50That was really embarrassing for me.
31:52To say in front of him, oh, he's not interested, let's move on, is embarrassing.
31:55Even though the client wasn't interested and they showed they weren't interested, she kept hammering them, hammering them and it was very aggressive and unprofessionalism may be a reason why we don't get as many sales as we could.
32:07Back at the club.
32:08It's a statement shoe.
32:09It's a good heel.
32:10Talking business with a multinational retailer.
32:13It would go well in your store.
32:15You know it would.
32:16Jackie.
32:17I'm really impressed with that actually.
32:20How many stores do you have again?
32:21We have 50.
32:2250?
32:23We wouldn't necessarily put it everywhere to start with because it's a brand new brand.
32:27So we're quite comfortable with the 500 pair start.
32:29You know you love the shoe.
32:30You love the height.
32:31You know you do.
32:32Imagine.
32:3350 stores.
32:34People love it.
32:35Okay.
32:362,025 pounds.
32:37Done.
32:3830 minutes to go.
32:40This is very much something where we're expecting the market to go in the future.
32:43It's almost revolutionary.
32:45For both teams.
32:46I mean, we were definitely targeting up to 40.
32:48So you've got the comfort, the style.
32:50It's not right for our market at all.
32:52The last push for sales.
32:54So what do you like best about our product?
32:56I'm just wondering, you know, in terms of the marketing behind it, how are you making
32:59our customer want to buy that brand in our 100 store?
33:02Sure.
33:03So I completely understand it.
33:04It's a fantastic question.
33:05So not only is it target in terms of younger demographic, but also at the older demographic
33:09too.
33:10It's all about having the street, that urban flavor around it.
33:15Hence why we have the graffiti around it with the lips on it too.
33:18At the moment, there is nothing there, I would say, that cannot be done ourselves.
33:23Okay.
33:24No problem.
33:25No problem.
33:26I do appreciate your concern.
33:27Thank you very much.
33:28Have a nice day.
33:29Coyote wasn't even listening to the questions.
33:31Somebody was asking about marketing and he was going off about target demographics.
33:35So I think he's got one mode and he doesn't amend his style.
33:39And I think that costs us sales.
33:41Five minutes till trading ends.
33:43I think you should say before we leave, would you like to increase?
33:45It's your last chance.
33:46It's worth asking.
33:47I just think we look desperate.
33:48We are.
33:49Last chance to secure orders.
33:51Do you think this is a shoe that you could see in your store?
33:54I don't mind it.
33:55Would you be interested in doing a small trial order?
33:58I'll give it to you.
33:59You're a good salesperson.
34:00Yeah.
34:01Amazing.
34:02We could have a little look at the price to see if we could be a bit flexible there.
34:06So that's 50 at the price of £35 per pair.
34:09Because it's such a statement, women are willing to pay that little bit more.
34:12Because you can wear it on a nice.
34:14Do you believe it can sell?
34:15I think it's almost like a perfect fit for your store.
34:17250 at £25.
34:18Amazing.
34:19Let's meet you in the middle of 30.5.
34:21200.
34:22Perfect.
34:23Thank you very much.
34:24Hey.
34:25How was that?
34:26How's it going?
34:27Good.
34:28How did you guys get on?
34:29Same.
34:30Yeah, we've got some good orders in.
34:31There was at least three customers that were trying to get us to drop the price.
34:35So obviously that limited some of the orders for us.
34:38Did you stick to the price and tier thing as well?
34:41I think there was just one.
34:42We went to 30, alright?
34:43I think we went to 30.5.
34:44Guys, are you being serious?
34:46That's so frustrating if you've done that.
34:50That was massively annoying.
34:52They actually dropped their price.
34:54We could have made more sales to bigger distributors if we had have taken that on board.
34:59Everybody did like the shoe.
35:00Not everybody loved the shoe enough to buy it.
35:02Yeah.
35:03I think we've got to be happy with that.
35:04The big problem is that this heel wasn't one for, you know, the mass retail market.
35:09Jackie's the one that created the shoe.
35:12And if we lose this task, then it's her fault.
35:14All right.
35:15Good job.
35:16Let's go out, out.
35:17Tonight, orders will be totaled.
35:21Tomorrow in the boardroom, a step too far.
35:25You can go into the boardroom now.
35:50Well, this task was to design a shoe targeted at the ladies' market.
35:58So, Jackie, you're in the PM's position.
36:02From what I heard, appropriate to this task, you could be called bossy boots.
36:06Perhaps.
36:07So, I don't have any fashion experience, but I am no stranger to a statement shoe.
36:13So, I put myself forward, we went to vote.
36:16Nobody else put themselves forward, though I don't know.
36:18No, Lord Sugar, I was so up for it the morning you told us we were meeting at the Adelphi Theatre.
36:22I thought, this is me, this is my moment to prove it.
36:24And?
36:25And then you told us it was on women's shoes.
36:27But you're saying you don't know anything about women's shoes, is that what you're saying?
36:30I know something about shoes, but honestly, I'd never bought a pair of women's shoes before in my life.
36:34Not even for anyone.
36:35Look, the point is, I've never bought oil tankers before.
36:38But I reckon if I had to, I could flog them.
36:42You have to be adaptable.
36:43Yeah.
36:44Anyway, you didn't do it, you bottled it.
36:45No, I didn't bottle it, Lord Sugar.
36:47I just could accept the fact that Jackie was probably better suited to lead the task.
36:51Yeah, I know nothing about designing shoes.
36:53Hmm.
36:54OK, so, who was in the design team?
36:57So, myself, Coyote and Sarah Ann.
36:59Yeah.
37:00That's your shoe, isn't it?
37:01Yeah.
37:02It was urban and hip-hop when we decided to go...
37:05Hip-hop?
37:06What is hip-hop?
37:07Hip-hop's a type of...
37:08It's got to excuse you talking to 70-year-old Fart here, you know.
37:11He's waiting for hip-hop on the NHS, actually, at the moment, yeah.
37:15Obviously, it's not a shoe that everybody's going to like,
37:17but that's what I wanted to go for and that's what we pushed through.
37:20But at the end, ten minutes to go...
37:22Yeah.
37:23...you, Jackie, said to Sarah Ann,
37:25do you like the shoe?
37:26Yeah.
37:27And you said no.
37:28Yeah, we had various colour palettes to choose from,
37:30but then when we changed the colour to the blue and we decided...
37:33So, what colour was it originally?
37:34It was purple.
37:35Oh, purple.
37:36Which I didn't like.
37:37It's not exactly Louboutin, is it?
37:39It's more like lobotomy.
37:41Right, moving on from there, then.
37:43You came up with some name, didn't you?
37:45Yeah.
37:46Fleekies.
37:47Fleekies.
37:48Yeah.
37:49So, there's a term in the urban community
37:50describing things that's been on fleek.
37:52So, I might say, carrying your eyebrows on fleek,
37:54meaning they're really, really good, for example.
37:56But instead of saying on fleek,
37:57we decided to switch up and say fleekies.
38:00So, that's how the name...
38:01It sounds like a disease, like rickets.
38:03You've heard of this, have you?
38:05Yeah, I'm sure some of these guys definitely go on fleek.
38:07Fair enough.
38:08All right.
38:09I'll stand back.
38:10Fair enough.
38:11On fleek.
38:12I've often said you're on fleek, Al.
38:13There you go.
38:14There you go.
38:15Claude says it to you.
38:16Claude says it to you.
38:17Yeah.
38:18Right.
38:19So, fleekies is the range,
38:20and the name of the shoe is the...
38:23Out Out.
38:24Yes.
38:25That I do know about.
38:26Out Out is meant to imply that these are to be seriously worn
38:30on a proper outing rather than just going out.
38:34Is that right?
38:35That's correct.
38:36Right.
38:37Now, marketing team.
38:38We had a limited time with the designer to make the poster,
38:41and I was very keen to use that time well,
38:44to make sure all of the key information was on the poster,
38:46but instead we wasted a lot of time bickering unprofessionally
38:50over micro details.
38:52I think I'm quite creative,
38:53so making a poster is something I can do well.
38:55So, who was this new heel on the block?
38:57Whose was that?
38:58Well, that was an idea I was just brainstorming.
39:01I came up with, yes.
39:02The only issue with current conditions is it didn't have the name
39:05or the brand name in it,
39:06so it wasn't really a relevant slogan to put on the poster.
39:08So you ended up with, why go out when you can go out out?
39:12Yeah, it ties in the shoe.
39:13Put the hashtag heels on fleek.
39:14Yeah.
39:15Anyway, on day two, then you go out to the retailers on the floor.
39:19Yes.
39:20Yeah, we went around in our team selling,
39:22and the first person Jasmine approached,
39:24we seemed to spend like 25 minutes talking to them.
39:26It was difficult, Lord Sugar.
39:27We were talking to a wedding and event shoe specialist,
39:32and at one point Rick said, look, we don't want to waste your time
39:35or our time if you're not placing an order.
39:37Just tell us, and it was...
39:39It was going along the lines of...
39:40We almost lost the sale because...
39:41We didn't almost lose the sale.
39:42It was quite...
39:43It was quite obvious that they were...
39:44Well, it was rude.
39:45It was unprofessional.
39:46They were going along the lines of, can we have this colour,
39:47can we have that colour?
39:48So I'd literally just said we were here to promote this one shoe
39:51in this one range, in this one colour,
39:53and then they would be the orders that we can take.
39:56OK.
39:57I've got it.
39:58Jackie, someone gave you a very big order, didn't they?
40:01Well, we started off at 500 units,
40:04which I managed to push up to 2,000.
40:06Wow.
40:07That's good.
40:08That's very, very good.
40:10Very good.
40:11Now, Sian, you took the position as the project manager,
40:16is that right?
40:17Yeah, so I think originally wanted to go with heels, so...
40:20Oh, what, you wanted to go with the more traditional shape?
40:23Yeah, just more because for myself I wear heels every day and...
40:26You wear heels every day, do you?
40:28Yeah.
40:29Who do you think you are, Simon Cowell?
40:31LAUGHTER
40:32But in the end we went with the sneakers.
40:35Whose idea was the bow?
40:36Yeah, so I think that would be my idea.
40:38The idea behind that is that it's interchangeable.
40:40Yes.
40:41So I think that's one of our key USPs in this task.
40:43Customisable is definitely all the rage at the moment.
40:46Mm.
40:47I think initially Sian was kind of looking at the yellow colours
40:49and I said to her, would you buy it from the outset?
40:52And she said, I wouldn't choose it.
40:54So from that point I just said pink and grey,
40:56which is quite a good colour palette, I thought.
40:59I just sense, Alan, that throughout the process,
41:02Sian was deferring to Daniel and Camilla.
41:05No, not at all.
41:06I think the reasonings behind why they wanted to go
41:09with the more subtle terms in the end made more sense to me
41:13because we were going for orders.
41:15My idea could have potentially meant that it would make it
41:18a more niche product that people wouldn't want to buy.
41:21Mm.
41:22Sabrina, Tom and Khadija, the first time you saw that shoe...
41:26Yes.
41:27..what did you think?
41:28It actually looked really childlike and cartoony
41:31and we thought it was...
41:32Did you didn't like it then?
41:33We thought it was for children.
41:34Yeah, we thought it was for a younger target market, unfortunately.
41:37Erm, OK, name.
41:40Yes, so we went with the brand name New Switch.
41:43Erm...
41:44New Switch.
41:45It sounds like an energy supplier.
41:47Erm, we wanted to get the switch in there,
41:50obviously with the whole interchangeable element.
41:52OK.
41:53Anyway, we get down to selling
41:55and that's when the fireworks start.
41:56I've got Khadija, Tom and Sabrina jockeying for sales.
42:00Khadija was leading it.
42:02Unfortunately, he wasn't really going with it
42:04and Sabrina kind of jumped in.
42:06A little bit of an argument kind of went on between...
42:08In front of the customer.
42:09Yeah, it was a bit unfortunate, really.
42:11What happened was...
42:12It was Bikran, unfortunately.
42:13I made a small comment.
42:14Can I just say, what she actually said was,
42:16he's not interested Khadija, let's move on.
42:18That's not what I said.
42:19No, that is exactly the phrase you said.
42:21That's incorrect.
42:22And I said, I can't believe that you've just said those exact words.
42:24We had a limited amount of time to sell
42:26and there were many of the clients that we could have been able to speak to.
42:29But we didn't need you standing there saying,
42:31oh, you know, getting involved, we're able, we're adults.
42:33Sounds like a bloody mess.
42:34Now, tell me about the pricing policy.
42:37So, what we decided, we were going to do a tiered strategy,
42:40which Daniel had come up with.
42:41I'd said to them, don't go any lower,
42:43but it was really difficult because in the heat of the moment
42:46when we were in the discussions and they were like,
42:48you know, we'll take it for 30,
42:50I just made the call for us to take the order.
42:53You sold them, they can't move down in price, but you did.
42:56I broke my order.
42:57Yeah, it was a bit frustrating because we had quite a few purchases
43:00that we were dealing with that we refused to go lower for.
43:03But I think by being dynamic and by doing that,
43:06it actually ensured that we got a higher volume of order.
43:08Give it. Daniel, I'm not being funny.
43:09We could have made more sales.
43:11You should have told them that you come down in price, yeah?
43:14Yeah.
43:15OK.
43:18Let's get down to some numbers here, shall we?
43:21So, Karen, perhaps you'd be good enough
43:24to give me the total sales figure for collaborative, yeah?
43:29OK, well, collaborative took total orders of £61,600.
43:36Hmm.
43:37Almost entirely due to Jackie.
43:40Claude, how about your team?
43:42Typhoon took orders valued at £86,603.
43:47Oh.
43:48Even better still.
43:51Good.
43:52Well done.
43:54Well, you've shown yourself to be a great fit in the shoe industry,
43:58so I've organised a toe-tapping treat for you.
44:03Uh, I'm sending you to the Pineapple Dance Studios.
44:06Oh, yes!
44:07Uh, where you'll put your best foot forward
44:09and learn a spot of Irish dancing.
44:12Amazing.
44:13Yeah.
44:14Enjoy yourself.
44:15I'll see you on the next task.
44:17OK?
44:18Well, Jackie sold a lot.
44:28In fact, she sold the lion's share.
44:31But you're lost.
44:33So, I think you need to go off and have a chat,
44:36and I'm going to decide which one of you will be fired.
44:39Off you go.
44:47Wow.
44:50I can't do that.
44:51I'm glad that I changed my mind on the design,
44:55and I went with Camilla's ideas,
44:57and I think I did a good job in the end,
44:58but we won, so what more could I want?
45:00This move is kicks.
45:05Graceful.
45:07Sian decided on a pricing strategy
45:09and then actually retreated and went back on it,
45:11which did cost us some sales.
45:14Daniel, you need to stick to flossing.
45:18Sabrina was sub-team leader.
45:20I think she could sometimes be overbearing.
45:22It's very clear to me now that everybody is dog-eat-dog,
45:24so I'm going to have to play the same way.
45:32You guys knew from the off
45:33that I was struggling with the concept of the heel,
45:35and so it was hard selling this shoe.
45:38I sold the most by a long shot.
45:40I think I'm going to be in the hot seat about the concept,
45:43but I stand by the concept,
45:44so I'm more than happy to defend that.
45:47I didn't get the opportunity to actually make any sales.
45:49Unfortunately, Jasmine took up all the selling time.
45:52Admittedly, there was a bit of tension between the two of you
45:54when we were pitching.
45:55There was opportunities to sell.
45:57You led those pitches and you didn't close any sales.
46:01Rick was incredibly disruptive on both day one and day two.
46:05It was really difficult and unmanageable at times.
46:08So I think the issue is that we have four people
46:10of a six-person team that didn't sell anything.
46:12We just needed one more order.
46:16The shoe was not good enough.
46:18We made the shoe Jackie.
46:19If she had created a shoe that everyone understood
46:21and everyone could roll with,
46:22then yeah, maybe we all would have sold something.
46:24Can you send the candidates in, please?
46:36On this task, I was looking for shoe makers.
46:51All I got is a load of cobblers.
46:54Four people out of you didn't sell.
46:57The other team, I got it here, every single one of them sold.
47:01Why is that?
47:03We had a room full of retailers willing to buy a high heel.
47:07What they saw was that.
47:10And no matter what we said to them, that's what they see.
47:14And if they don't like the shoe, they're not going to buy it.
47:16In all fairness, as a team, we approached six people.
47:19The three people that I spoke to, I closed.
47:21The three people that you guys both spoke to, you didn't.
47:24Jackie's sales ability is just amazing.
47:27She can make you spend money you don't even have.
47:30But her creative flair is not as good as she thought.
47:33And that's been demonstrated through the shoe.
47:36Listen, I didn't pour the wool over these people's eyes.
47:38Not at all. Not at all, Jackie.
47:39I did that deal in five minutes.
47:40I didn't convince him. I didn't oversell it.
47:42He bought those shoes because he liked the shoe.
47:45Hmm.
47:46Sarah-Ann, let me make an observation to you.
47:49You seem to be hiding in the wings a little bit.
47:52What exactly have you done?
47:54On this task, I was extremely instrumental in the creation of the shoe.
47:58I said to put the lips on the back of the shoe.
48:00Did you realise that ten minutes before the end, you wouldn't buy it?
48:02I did, yes.
48:03The reason that was so frustrating for me, so why do we space all this time doing the final signs?
48:06I did, I love the images on it.
48:07When you say ten minutes before, would you buy it? No, it's like crazy.
48:09It's really easy for you to criticise when you actually didn't have any input at all.
48:12OK, and we couldn't just make suggestions.
48:13And to be fair, Jackie, you wasn't very easy to work with.
48:16Because when we put a suggestion, it's almost like your way or the highway.
48:20Why do you sell nothing, Coyote?
48:22Just couldn't, I'll be honest with you, you just couldn't sell it.
48:25I mean...
48:26You couldn't sell it because he asked you a question that you couldn't answer right out the get-go.
48:29Excuse me.
48:30OK, fair enough, I couldn't answer the question.
48:31Is it possible I can speak to somebody other than you?
48:33Yeah.
48:34Why didn't you sell any?
48:36I tried.
48:37All I can say, I just didn't close that sell, I tried to do it.
48:39Rick, you didn't sell anything?
48:41I didn't.
48:42And by the way, you didn't sell anything in the expo either, did you?
48:45No, I didn't sell on that.
48:46But on this occasion, Jasmine took that long in closing her sale.
48:49We were wasting so much time, you had to move on and get around the room.
48:52Rick, your approach was bish-bash-bosh.
48:54That's how you wanted to bulldoze through it.
48:55I didn't approach it.
48:56It didn't work.
48:57That was your approach in the kitchen.
48:58You were going...
48:59That's how you wanted to do the canapes.
49:00That's how you wanted to sell.
49:01Right.
49:02I actually believe that we could have cloaked...
49:03I...
49:04If you just let me finish, please.
49:05I think we could have closed with some of the retailers we spoke to afterwards.
49:08But as soon as there was one objection, you wanted to walk away...
49:11Jasmine, you talked far too much.
49:14So, Jasmine, why did the task fail, do you think?
49:17I believe it's the people that just didn't contribute anything,
49:20whether it comes to sales or other elements of the task,
49:23to bring this together.
49:25Curran, I place in that category.
49:27I see Jasmine saying,
49:28Oh, well, Curran doesn't do much.
49:29Curran doesn't do much.
49:30She thinks you're a stylish loafer.
49:32You probably think that I'm some kind of easy kill, Jasmine,
49:36but honestly, you'd be so wrong.
49:38I expressed that I've got a problem with this shoe,
49:40and the minute I did that, I was ruled out for the rest of this project
49:43as not being on board.
49:44But, I mean, I'm sorry to do this, Rick.
49:47He's done maybe less than I have.
49:49That's the lie.
49:50So why is none of it being directed his way?
49:52I've given it 100% into everything.
49:53You're just slipping under the radar.
49:54Unfortunately, I didn't make a sale.
49:55I was giving it 100% with enthusiasm.
49:57Well, maybe I've got two passengers. I don't know.
49:59All right, well, look.
50:01Jackie, who are you bringing back into this world room?
50:06I'm bringing Coyote and Curran.
50:09Coyote?
50:10Why? For what reason?
50:11For what reason?
50:12Because I had total visibility in all the stuff
50:14that you contributed to the task,
50:16and I do feel that we messed up
50:17because you couldn't answer the question about marketing.
50:20Let's get this right.
50:21You want to bring me back
50:22because you don't think I did enough for the product science?
50:23No, that's not what I said.
50:25And also... That's not what I said.
50:26You didn't sell.
50:27You weren't involved with the design.
50:29All right, anyway, anyway, Coyote,
50:31one thing you're not sure of
50:33is talking up for yourself, right?
50:35You other three go back to the house.
50:42You three step outside.
50:44I'm going to have a chat,
50:46and at least one of you will be leaving today.
50:48OK, off you go.
50:58Well, I don't know.
50:59I don't know.
51:00I mean, we've got these three,
51:01but, um...
51:02Well, I'm not happy.
51:04So many accusations
51:06against Curran, Rick, Sarah, Anne,
51:09I just don't understand who did what.
51:12You know what?
51:13I'm going to sort this out.
51:17Yes, Lord Jagat.
51:18I want them all back in this boardroom, OK?
51:20Yes, Lord Jagat.
51:35Jackie, I'm not happy with your choice.
51:38I don't know what you do,
51:40I don't know what you do,
51:42and I don't know what you do,
51:44but I'm going to find out.
51:46You, Jasmine, you made a sale here,
51:49so go back to the house.
51:52Now, I'm not a fashion guru,
51:57but I would think a woman would rather have a veruca on her foot than that.
52:02Sarah, do you take any responsibility for this mess?
52:07I think in terms of this task,
52:08I was the one who was instrumental in designing that shoe.
52:11I put it together pretty much in the last five minutes,
52:14which led to the sales that we got,
52:16which led to that £50,000.
52:17That's the more life I've seen than in the past five weeks, Sarah.
52:20I think probably my biggest downfall is the fact that
52:23I maybe haven't spoken of myself in the bedroom.
52:26There's been a lot of people speaking forward,
52:28but, you know, I'm here, I've got a voice.
52:30Well, why have we got this impression of you, then?
52:32I put myself forward as project manager
52:33and led my team to victory at the Expo,
52:35despite having a difficult product to sell.
52:37In fact, I can just throw in and say,
52:38as your sopti leader, we sold way more massages.
52:41The difference is because we sold...
52:42We sold the same amount in product as the...
52:45That's what I'm saying about you, Coyote,
52:47that I don't understand it.
52:49Donuts, massages, and zilch.
52:51I think it's just unfortunate.
52:52Just like in football,
52:53strikers can score every single game for ten games.
52:56Unfortunately, for 11, he breaks his run.
52:58Unfortunately, I just unfortunately broke my run one.
53:00Definitely going to be back on it again.
53:01I think Coyote has one gear,
53:03and if the task fits that gear, he's exceptional.
53:06If the task does not, he doesn't adapt quick enough,
53:09and he doesn't... Really?
53:10You actually didn't answer almost any of the questions
53:12that came up from retailers after our pitch.
53:14I disagree. Complete disagree.
53:15Not most, not most.
53:16Do you see him as a threat, then?
53:17No.
53:18No, I don't.
53:19I don't think Coyote's very strategic.
53:21Mmm.
53:22Um, Lord Sugar, I can see things that the other candidates can't,
53:26like knowing whether we're onto a winner or a loser.
53:28In this case, it was a loser, and I made that clear very early on.
53:31They chose not to listen to me.
53:33Yeah, I stuck by the design.
53:36I know you don't like the design.
53:38I sold the design.
53:39We sold, what was it, £62,000 in shoes.
53:42Karim, can I just clarify?
53:44What do you do?
53:45That I chose to use the nightclub as a venue,
53:47Rick would have rathered we sit in a gym and launch our shoe.
53:50It was more fitting to the shoe.
53:51I said we go to a nightclub.
53:52It would have been an urban heel in a gym.
53:53It would have been a great expo for me to say it's on the street.
53:55Are you still suggesting that was a good idea?
53:57It's meant to be an on the street urban heel,
53:59and it is a good idea.
54:01Oh, my gosh.
54:02It is relevant to the demograph we were going for,
54:04but then when we took it to a vault
54:06and we ended up going for the disco,
54:08I didn't, like, bury my head in the sand
54:09and start sulking about it like Karim would have.
54:11I just embraced it.
54:12You were clutching at straws.
54:13No, from leaving the breathing when we were going with this,
54:16you were sulking because...
54:17Rick, I've got to say, my two colleagues tell me
54:20that you don't do much.
54:22I negotiated a deal on the props lower than what she would have ever given.
54:25Great, you got us a barrel for £20 that we didn't even use.
54:27The point is, yeah, we did use it.
54:28We did use it. We did use it.
54:29We used all four props.
54:30Did we put the lion's head on it?
54:31Yeah, the lion's head went on it.
54:33Hmm.
54:36Well, I think I've heard basically enough.
54:41Coyote, good salesperson, good talker.
54:47I think we've seen enough from you in the past few weeks
54:51to actually say that you deserve to remain in the process, OK?
54:56Jackie?
54:58Project manager, it didn't end up a good product.
55:02End of story.
55:03Having said that, you sold 50-odd grands worth yourself.
55:07I think you warrant a chance.
55:11Sarah, I think you've been under the radar, quite frankly.
55:18Suddenly, you pipe up and start talking.
55:21Karen?
55:22No-one's got a good word to say about you.
55:26Lord Sugar, you've got the power to make me a project manager so that everyone listens to me.
55:32You've had the opportunity, Karen.
55:33Hang on, so that I can make the decisions.
55:35I can do the innovation and I can actually lead you lot for once.
55:39I just want to prove them all wrong.
55:41Yeah, yeah, I hear what you're saying.
55:44Rick?
55:46I do a lot, I do a lot.
55:47What about the killer point?
55:48What about the closing of something?
55:50What about doing something?
55:51I can definitely give more.
55:52No, I don't want to hear any more from you.
55:54My instinct tells me that you're not for this process.
56:00So, Rick, you're fired.
56:03Thank you, Lord Sugar.
56:19Karen, you are going to be the next project manager come hell or high water.
56:24Do you understand?
56:26I don't care what the bloody task is, you are doing it.
56:29And then you're all able to demonstrate what your skills are
56:33and whether you can lead people.
56:35Off you go.
56:52I feel disappointed to be leaving on this task.
56:54I was expecting Karen to be going, to be honest,
56:56and then he threw me under the bus.
56:58I think Lord Sugar's made the wrong choice in firing myself,
57:01Bob.
57:02Obviously, it's his decision and he'll live to regret it.
57:06When I say he was not happy, he was completely unhappy.
57:10What do you think about Karen?
57:12He's a goddard.
57:13Aww.
57:14He's maddard.
57:15He's maddard.
57:16Honey!
57:17Oh my goddard.
57:18I want to know how you came back.
57:19I've alerted Lord Sugar to the fact that Rick's done less than I have.
57:20How is that possible?
57:21No one's done less than you have.
57:22No, no, no, no.
57:23He's the one who's gone home, mate.
57:24Yeah, well, Lord Sugar said expect the unexpected.
57:25If you don't, I'll step up your game.
57:26You're going home.
57:27Now, eleven candidates remain.
57:28Lord Sugar's search for his next business partner continues.
57:30Next time...
57:31Your job is to come up with a marketing campaign for a new budget airline.
57:35Ta-da!
57:36Smooth take-offs...
57:37You look amazing!
57:38Yeah!
57:39Yeah!
57:40Yeah, he's the one who's gone home, mate.
57:41He's the one who's gone home, mate.
57:42Yeah, well, Lord Sugar said expect the unexpected.
57:43If you don't, I'll step up your game.
57:44You're going home.
57:45Now, eleven candidates remain.
57:47Lord Sugar's search for his next business partner continues.
57:52Next time...
57:54Your job is to come up with a marketing campaign for a new budget airline.
58:00Ta-da!
58:01Smooth take-offs...
58:02You look amazing!
58:04Yeah!
58:05Three, two, one, action!
58:06It's party time!
58:07Woo!
58:08Bumpy landings...
58:09This isn't a comedy.
58:10Action!
58:12Woo-hoo-hoo!
58:13That was good!
58:14We might find that we have a scream in the edit.
58:16And in the boardroom...
58:17This was diabolical.
58:18It really was.
58:19An emergency exit.
58:21You're fine.
58:24Rick will be with Harps on her breakfast show tomorrow morning.
58:28That's from six on the Asian Network.
58:30Tonight's the night for scary drama.
58:32So why not put yourself on the edge of your seats with the Luther box sets?
58:36They're available now on BBC iPlayer.
58:39And The Apprentice, you're fired, just about to get underway on BBC Two.
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