- 6 weeks ago
Category
📺
TVTranscript
00:01I've had them all in here. Chancers, posers, brown nosers.
00:06Lord Sugar is on the hunt for a brand new business partner.
00:10Never, ever underestimate me.
00:13Fighting it out for his funding, 16 ambitious entrepreneurs.
00:18I'm not impressed at all. You know, I can chuck the whole bloody lot of you out if I want to.
00:23Let's go, let's go, let's go!
00:24It's a deal worth fighting for.
00:26I've never seen a pair of boards like that.
00:29Action!
00:32Service!
00:33Pow!
00:34You should have come up with an idea, everyone!
00:36I was talking and you kept batting in.
00:39Who took my unicorns, Sparkle Stars?
00:4216 candidates.
00:44Have some respect.
00:46Please, you don't know anything about respect.
00:4812 tough weeks.
00:51One life-changing opportunity.
00:54You're fired. You're fired. You've screwed it up. You're fired.
00:59You're fired.
01:001.
01:011.
01:022.
01:032.
01:042.
01:051.
01:062.
01:072.
01:082.
01:092.
01:103.
01:113.
01:12Six to eight-year-olds.
01:13Ryan was leader of the pack.
01:15The things that really do go viral are the dance.
01:18But Solomon failed to follow.
01:21I don't think we should do the car or the horse come in for him
01:22because we can chop that.
01:23No, I know what I'm doing. Are you ready?
01:25Thomas gave voice to a talking turtle.
01:28I travel the ocean all on my own.
01:30I'm brave, just like you.
01:32But in the pitch.
01:33He's not just a toy, he's a friend as well.
01:36Shell shock.
01:37It's a little too young looking for a six to eight.
01:40On the other team, Pamela was head girl.
01:43Unicorns and slime combined, so are we set?
01:46Yeah.
01:47But her playground plaything...
01:49It's got to be cute. It's got to have, like, eyelashes.
01:52..caused a schoolyard scuffle.
01:54There is nothing that says slime about the picture, is there?
01:56It's not just me, there's nothing that says slime.
01:58..while Aisha's pitch got top marks.
02:01Imagine Slime Kingdom as this whole amazing fantasy land.
02:06In the boardroom, Pamela's toy triumphed.
02:102,000 units.
02:12On the losing team, Thomas got a talking to.
02:16You've got to bloody listen.
02:19Listen.
02:20But it was Solomon, whose toy story ended.
02:24You weren't bringing any positivity to the team.
02:27You're fired.
02:28Now, 13 remain to fight for the chance to become Lord Sugar's business partner.
02:354.45am.
02:48Hello.
02:49Good morning.
02:51Lord Sugar would like to meet you at the London Transport Museum.
02:54The cars will be outside in 30 minutes.
02:56OK, thank you.
02:57We're going to the London Transformers here.
03:05Three boys have gone, so...
03:06Yeah, and eight.
03:07Now there's five.
03:09Go to the bed.
03:10The boys need to step up, don't they?
03:12I reckon Lottie's next.
03:14Oh, mate, did you hear the waffle that comes out of her mouth?
03:17I do not want to end up in that boardroom again.
03:19Guys, are you ready?
03:21How was the boardroom, Lottie?
03:32It was a very stressful situation, but I did turn it into a positive.
03:37I was able to have a one-on-one conversation with him,
03:40and I now know Lord Sugar far better than any of you girls
03:43because you haven't been in that position.
03:47The London Transport Museum.
03:49From the electric tram to the iconic black cab,
03:55home to 200 years of the city's transport history.
04:09Good morning.
04:11Good morning, Lord Sugar.
04:13Nowadays, our cities have become more and more congested,
04:17and there's an appetite for more sustainable and healthier modes of transport.
04:23As a result, the electric bike market is growing rapidly.
04:28In fact, it's the fastest-growing sector in the cycling industry.
04:33And that's really what this task is all about.
04:36I want you to design a new electric bike.
04:40You'd need to create a prototype, plan and host your own launch event,
04:46and pitch your electric bikes to retailers.
04:49You'll need also to select a bike accessory to sell at the event.
04:54The team that secures orders worth the most amount of money will win,
04:59and on the losing team, at least one of you will be fired.
05:04Good luck, and I'll see you back in the boardroom in a few days' time.
05:09Off you go.
05:09Teams have two days to design and launch an electric bike.
05:19So what's everyone's experience in electric bikes?
05:22First, choose a bright spark to put in charge.
05:26So I'm going to be honest and say I don't even know how to ride a normal bike.
05:30However, I do have good vision and I have good instincts,
05:32so I can definitely add value to the task.
05:34So, um, my family actually all own electric bikes and I have one myself.
05:39And in addition to that, my partner actually used to own a bike company.
05:43So I would like to put myself forward as PM.
05:45I'm confident that I have knowledge in this industry
05:47and that I also know what a consumer is looking for.
05:50Look, I'd like to have a go at being PM for this task.
05:54Simply because, look, I've never manufactured bikes,
05:56but I have manufactured a lot of furniture and a lot of pillars,
05:58and I've sold it to a lot of retailers,
06:00but it's obviously what the group thinks and what the team thinks.
06:03Yeah.
06:03All in favour of Thomas being PM for this task.
06:08Ooh.
06:09All in favour of Lottie.
06:13I work with a team to design electronic products
06:15and I pitch them to retailers.
06:17Across the hall...
06:18Yeah, you have the experience in electrical sales,
06:20so I think that would really help with this task.
06:22Already in the saddle, account manager Aisha.
06:26Yeah, happy.
06:27Brilliant, that's how we've got a PM.
06:29Cool.
06:29Perfect.
06:29Next, decide what sort of cyclist to aim for.
06:34I know a few people who commute into London
06:36and it's really handy to have, like, your briefcase
06:38and then fold up your bike into the office
06:40and it sort of, it relieves a lot of stress for your morning commute.
06:43What I was more thinking towards is the yummy mummy.
06:46I don't know if any of you have ever seen, um,
06:49the mothers who take their children shopping with a basket.
06:52I don't think of how niche that market is.
06:53I'm assuming there's a market for it.
06:55I just don't know how massive...
06:56It's obviously going to be a lot niche
06:57and the experience, I wouldn't be able to switch.
07:00I think parents are a big market.
07:02Yeah.
07:02OK.
07:03If we all believe we can drive forward the USP,
07:05then I'm happy to support the PM's decision.
07:07Yeah, same.
07:08There's space there to innovate
07:09and that's what I really want us to do.
07:10If that's your decision, I'm happy to support.
07:12Yeah.
07:14On the other team...
07:15It's for people trying to get fit, yeah?
07:18...considering his customer...
07:19The maturer market, yeah?
07:21Project manager, Thomas.
07:23So, look, don't worry.
07:24If you're a little bit out of shape,
07:26as soon as you feel tired,
07:27this will safely take you home.
07:29We'll safely take you home.
07:30Push the boundaries as far as you want
07:32because you'll always get home.
07:33That's how we sell it.
07:34That's so good.
07:35That's it.
07:35Push your boundaries, push yourself.
07:38And, guys, a nice, classic-looking bike
07:40that appeals, that looks classy
07:42and people are just proud to be sitting in it, yeah?
07:45Well, in that case, I would like to put myself forward
07:47as sub-team leader on the design team, if that's possible.
07:49As would I.
07:50Do you know what I'm going to do?
07:51I'm going to go with you, Marianne,
07:52as sub-team leader.
07:54OK, but Marianne doesn't have a bike, and I do.
07:57Well, I...
07:58But Marianne's a good leader.
07:59Marianne's a strong leader.
08:00What I'm saying, I just fancy...
08:01We're all going to fancy here.
08:02OK, yeah, do not, Marianne, you are a strong leader
08:04and you have the full ability to listen to everybody
08:07and to take everybody's ideas.
08:07And listen, but what it is, what it is, I think,
08:09that she can lead it in really, really well.
08:12With the design team, look, they've got to follow what I said
08:15to make sure it looks the nuts.
08:16And I've told them as well that, look, make it nice and classy,
08:19it looks elegant, it's for the mature market.
08:21There's no excuse.
08:22OK, everybody, let's do it.
08:23Come on, let's go.
08:2510am.
08:27Today, half of each team will pick a cycling accessory...
08:31Why would a bike, what's good about it?
08:32Is it cheap, is it a good value for your money?
08:34Do I like it?
08:34..while the rest design their battery-powered bike.
08:38I'm picturing this very, very stylish woman
08:41who's going to ride this bike.
08:43So, should we give her a name?
08:44Sarah. Sophisticated Sarah.
08:46She is, yeah, she is sophisticated.
08:48So, what name would Sophisticated Sarah want from her bike?
08:52Classy, independent.
08:53Oh, my God, do you know any Greek goddesses?
08:55Aphrodite is only Aphrodite.
08:56Aphrodite is the god of love.
08:58Oh, my God, I think that's quite good. Aphrodite.
09:00Yeah.
09:00Definitely.
09:03Nottingham.
09:04Oh.
09:05Home of leading British brand, Raleigh.
09:09I'm sure you don't need stabilisers, Karina.
09:10Shut up.
09:11It's so silly.
09:13Charged with creating a name for their bike,
09:15Marianne, Ryan and Lottie.
09:18How about E-N-E-R, capital G, energy?
09:24No, I don't like that.
09:25How about electric?
09:28Like, you're going to do a trick.
09:30Um, yeah.
09:32Or by, B-Y-E, sickle.
09:36I think that's almost a negative, you know, like...
09:38Bicycle.
09:40I'm putting forward ideas.
09:41Yeah, yeah, yeah.
09:42OK.
09:43What if we called it something like boundary?
09:45Because...
09:45That would be the...
09:46...would support the logo and the tagline
09:49that I expect the other team's going to be touching on.
09:51Nobody's listening to any of my ideas
09:53and I'm trying to contribute as much as I can.
09:55And unfortunately, the person who has got an e-bike
09:58is not being listened to
09:59and I think that might lead to the failure of this task.
10:02And then we're making it Boundary-E.
10:04And so then it all is a very cohesive message.
10:07OK, so Boundary is the name?
10:08Yes.
10:11Next door...
10:12So we've come up with a customer.
10:14Project manager Aisha...
10:16We've named her Sarah.
10:18...pedals her vision.
10:19Well, sophisticated Sarah
10:21because she's a bit more affluent.
10:24She's at a comfortable time in her life.
10:26She's enjoying leisure time now.
10:28So she's decided to buy a bike
10:30because she likes to go to the park.
10:32She's been going to, you know...
10:33She's been putting her bike into her car
10:35and going to the seaside with the family.
10:37You know, she might have a kid or a husband
10:39and, you know, they've been going away
10:40with the extended family.
10:42And so we want to get her a bike
10:45that she really, really enjoys
10:46and for her to be able to enjoy her leisurely life.
10:51We have sophisticated Sarah.
10:54There's a story, but it doesn't need to be so long.
10:56I think condensing who she is and what she likes
10:59quickly would be more efficient.
11:03Central London.
11:06Priority for the rest of Aisha's team...
11:08I reckon we should be enthusiastic about every single one.
11:11Pick a cycling accessory to sell tomorrow.
11:14Hi, it's Tom, hello.
11:15Lewis.
11:15Hi, Mark, how are you?
11:17First up...
11:19Rear bike lights.
11:21They're incredibly noticeable.
11:22Most bike lights are static,
11:24but these will waggle as you cycle.
11:26I've never seen a pair of balls like that.
11:29Never, never flashing balls.
11:32Next on the table...
11:33Can I try it?
11:34Yeah, go for it.
11:34...high-tech helmets.
11:36There's a remote that goes on your handlebar
11:37and when you press it,
11:38it activates these left and right turn signal lights.
11:40I mean, what I like about it so much
11:43is that I've never seen it before, ever.
11:45I like it that it can save lives,
11:46and for me, it's huge.
11:47Yep.
11:49Speeding through the same options...
11:51How much are these wholesale?
11:53Pillow salesman Thomas...
11:54To the retailer, that's £5.41.
11:57...goes head-to-head on figures.
11:59What is your wholesale price?
12:01They buy it at £90 per helmet.
12:03How negotiable are your wholesale prices?
12:05Not at all.
12:06That's non-negotiable?
12:07Non-negotiable.
12:08I love your product.
12:10I don't like your wholesale price.
12:11I think you're cutting out half your market.
12:14All right, well, thank you very much
12:15and we'll let you know after seeing the other products, yeah?
12:17All right, sounds good.
12:18Thanks.
12:18Bye now.
12:213pm.
12:23Back in Nottingham.
12:24It has a look.
12:25Super sleek, super cool and chic.
12:28Creating a bike for the more mature market...
12:30Do you know what colour I was feeling?
12:32What?
12:32Like a burnt orange.
12:34I like that.
12:35Ryan, Lottie and Marianne.
12:38So, our next step is to choose wheel trims.
12:41Okay, so, if burnt orange is an option,
12:45I think that could look nice with the right red.
12:48That looks a lot better.
12:49Yeah.
12:49The forks and the tyres, they actually match with each other.
12:52Could you potentially just change that red wheel trim to white?
12:56Just to have a look at an imagery.
12:58Okay, I personally, seriously, am opposed to the white trim.
13:03Okay.
13:03I'm thinking of the pitch now.
13:05I'm thinking of actually selling this bike.
13:07If you were asked tomorrow,
13:09why is that white when it's going to get muddy,
13:11what is your answer?
13:12As a consumer, it getting muddy
13:14would be one of the last things in my head.
13:16Oh, if I go home, I rinse it down and then it's done.
13:19Okay, so, we see that, we visualise that now.
13:21Do you know what I mean?
13:22I completely understand where you're both coming from.
13:24I think they're both valid points,
13:26but I was visualising something that matched.
13:28Yes.
13:30They had a really clear idea coming into this process
13:33of who their target market was
13:34and the kind of bike they wanted to deliver them.
13:37Sleek, mature,
13:39but they've ended up with a very sort of brightly coloured bike.
13:42I wonder if they've missed the target market.
13:45This is your folding frame.
13:46On the other team...
13:47Now you see it with the folded, it's working, isn't it?
13:50Aisha channels sophisticated Sarah.
13:52It's a lovely navy.
13:55Um, I'm just having second thoughts
13:57about having the aggressive tyres on the bike,
14:01considering who our customer is.
14:03I don't think the tyre makes that much of a difference
14:05to the comfort of the ride.
14:06I don't think Sarah's sort of...
14:07I can't see her decision coming down to a tyre.
14:10You are the PM and I think you have this vision of Sarah.
14:13Let's make a decision.
14:14Aisha, just pick one.
14:15I think you should just decide,
14:16cos you know where we stand.
14:17We've heard our inputs.
14:17Yeah.
14:18I think all three of us are on this.
14:19But it's up to you, you're the PM.
14:20We'll sell anything, don't worry about us.
14:22Yeah, fine.
14:22Yeah, yeah.
14:23I want to make a comfortable bike,
14:25and that's why I'm choosing to go with a long tread.
14:30Aisha went backwards and forwards,
14:31forwards and backwards about the tyre.
14:33She couldn't decide.
14:34She made a decision.
14:35She changed her decision.
14:36She was umming and ahhing all the time.
14:38If she's not deflated, I certainly am.
14:41Central London.
14:42If the price is right, we'll sell loads.
14:43If the price is wrong, we won't sell any.
14:45Sussing out snazzy gear for cyclists.
14:48Your clothing.
14:49What's the best wholesale price for us to buy from you?
14:52And still keeping a firm eye on the bottom line, Thomas.
14:55We could do 90.
14:56OK, all right.
14:57We really like that, by the way.
14:59Also getting up close and personal with the clothing brand.
15:02Jake's going to strip down.
15:03Wow.
15:05Gemilin, Ryan Mark and Lewis.
15:07Yeah, I'm not looking for them.
15:09This one we call the retro.
15:10I love those.
15:13That colour match is amazing.
15:16Wow, I am.
15:17I'm just looking at the colours.
15:18I see what she's doing now.
15:20I'm South American, guys, OK?
15:23See you.
15:24Later.
15:25Products perused.
15:26I'm really happy with the helmet everyone else is.
15:29Yeah, I am happy with it.
15:30I'm more than happy to go with the helmet.
15:32Decide what to sell at their launch tomorrow.
15:35I think the helmet is maybe a safer sell,
15:39but I actually think the more interesting sell is the clothing.
15:42Clothing, so do I.
15:43My instinct is telling me clothing.
15:475pm.
15:48How about a white rocket?
15:50OK, that might work.
15:51For Marianne, Ryan and Lottie...
15:53Can we pop just one rocket on here?
15:55Yeah.
15:55Boundary bike complete.
15:57I think that's perfect.
15:58Hello.
16:00How are you doing?
16:01You all good?
16:02So, the bike is named Boundary,
16:05and I figure Boundary goes along with the taglines
16:07that we were discussing this morning.
16:09Are we still trying to focus this at fitness?
16:11Yeah, it's about just getting out there and getting on your bike.
16:14And it's outdoor fitness.
16:15How long does the battery last for?
16:16How long does the battery last for, guys?
16:1830 miles.
16:19No, no, no, it's 60 miles.
16:21Amazing.
16:21Thanks, guys.
16:22All right, guys, have fun.
16:23See you soon.
16:23Thank you very much.
16:24Well done, see you later.
16:26They sound positive.
16:28Hmm.
16:30Boundary, yeah?
16:31Yeah.
16:31It has nothing to do...
16:32With bikes, cycling, fitness.
16:34Boundary.
16:35Nothing.
16:37On the other team...
16:39There you go, so that's currently what your bike would look like.
16:42Signing off on Aphrodite...
16:44OK, we're ready to create the product.
16:46Aisha.
16:47Hi, guys!
16:48Hi!
16:48Hi!
16:49Can you brief us on what's going on your end, then?
16:51We decided our consumer sophisticated, Sarah.
16:54She's looking for a leisure bike to enjoy.
16:57What we've done is we've added features that she'd like,
17:01like a basket.
17:03Foldable.
17:03Foldable.
17:04Have you thought about any names for the bike?
17:08Um, so we've come up with Aphrodite.
17:11OK, see you later, guys.
17:12Bye, guys.
17:12Good luck, good luck.
17:13Bye.
17:13Bye.
17:14Bye, bye, bye.
17:15That just sounds like an ordinary bike
17:17that I've seen all over London.
17:19Back at the house, a chance to build brands.
17:25We are changing the name of the bike.
17:26Going off-road, project manager Thomas.
17:30Boundary for a name of the bike.
17:31To me, it seems like there's a boundary.
17:33Yeah.
17:33It doesn't feel...
17:34The name's pony, we ain't having it.
17:36Inspirational, it's not.
17:37It feels the opposite.
17:37It's the opposite of what we're trying to achieve, yeah.
17:39I don't know why they've gone with that.
17:41So the names that I thought of were around fitness,
17:43like, you know, like E-Fit.
17:45E-Fit Electrobike.
17:45Yeah, look, the bike's called the E-Fit Electrobike.
17:50I just want it to look visual, visually appealing.
17:53Across the hall...
17:54What about getting the O and the D together
17:56to form bike wars?
17:58Yeah, like that.
17:59Ryan Mark wrestles with Aphrodite.
18:02Good idea, Ryan Mark.
18:05Very well done.
18:06He comes out with a gem, doesn't he?
18:07The cat design's in.
18:09Oh.
18:10It's like, okay, stylish, sophisticated, right, great.
18:16Let's just lose the task because you've...
18:17I'm sorry, but that looks like someone
18:19who commutes to London.
18:21It's very harsh.
18:22It's a commuter bike, by the way.
18:23Yeah.
18:23And we said we weren't doing commuter bikes.
18:24We're doing shopper.
18:27I'm a little bit disappointed in the team
18:28because this doesn't scream out
18:30stylish, elegant, and sophisticated to me.
18:32It looks like a commuter boy's bike, you know.
18:34It's very far from what the initial brief was.
18:36Guys.
18:37Yeah, that's fine.
18:38I think we stick with that.
18:39Is that good?
18:40Erm.
18:44For Thomas, Scarlett and Lubna...
18:47Right, mate, show us this bike, mate.
18:48Let's have a look at it and see what they've done today.
18:50..a first peek at their prototype.
18:52This better be the most impressive bike car I've ever seen.
18:55Aimed at the older, fitness-conscious customer.
18:58Mate, what bloke is going to want to drive a bike of red wheels?
19:01What are they doing?
19:02You know, this morning when I sat there, I said, look,
19:03a nice, elegant bike that people want to be seen driving.
19:06It's got red wheels like a four-year-old's bike.
19:08What part of a 40-year-old man wants a white rocket on the front of his bike?
19:12I can't even comprehend.
19:14I'm really starting to panic now.
19:18Mate, they just smashed it up.
19:19They had one thing I told them to do, they've ignored me completely, like I'm a Muppet.
19:23But I'm hoping that I'm wrong and I just got the arm over nothing.
19:27That's what I'm hoping happens.
19:28Come, Matt.
19:29Matt, we need you to do something magical now, mate.
19:31Like, we've had a right stressful day.
19:32Right, e-fit, e-fit, e-fit.
19:35Pressure's on.
19:36Watch this.
19:36Right, now, stick an arrow on the T at the end.
19:39Like, bosh.
19:39Brainwashing with e-fitness.
19:41Right, nah, nah, nah, nah, nah, nah.
19:43We want a mountainous background, yeah.
19:45I want the logo, top left-hand corner.
19:46The key actual thing that we need to get in there as well is the spec.
19:50Bosh, what, fire my way, Skylar.
19:52So we've got electric-powered.
19:54Next one.
19:54The 60 miles.
19:55Yeah, 60-mile range.
19:57Adventure seekers ride with power, yeah, nice.
20:00Yes, yes, yes.
20:01Right.
20:02Offering you pedal power, so you, so you dot, dot, dot, then start, go further, go longer,
20:06go harder with the...
20:07Okay.
20:07Bosh!
20:08And we're done.
20:08High five.
20:09You're really good at this, you know that.
20:11Just what I do.
20:12What?
20:13I don't think I've done a great job today.
20:15So for me, I'm going to really try hard tomorrow to get some sales, because if I don't,
20:19there's a risk of me going if we don't do well on this task.
20:23Branding complete.
20:24Well done, mate.
20:25Thanks so much, Matt.
20:26Come on, girls.
20:27Let's get out of here.
20:27I'm hungry.
20:28Bike designs parked.
20:29Here we go?
20:30Yes, let's go.
20:31This way.
20:32Prototypes will be produced overnight.
20:35Tomorrow, the launch.
20:418 a.m.
20:42First for both teams.
20:44Very exciting.
20:45A chance to check out their chosen accessories.
20:48Wow.
20:49So there's your indicators.
20:50What do you think of the products?
20:51Fantastic.
20:52I really like that.
20:54We had a helmet, right, but it was very expensive, and the man wouldn't negotiate on his wholesale
20:59prices, but...
21:00You ready?
21:01Yes.
21:05So, this is a bit of a set.
21:06Look how colourful and bright they are.
21:08You know what?
21:08I don't mind this pattern.
21:11It's cute.
21:12They're super cool.
21:13It's kind of feminine.
21:14So, my only concern is that everybody who cycles wears a helmet.
21:18It's a safety point.
21:19Not everybody who cycles wears Lycra, and if you're going on an adventure weekend, which
21:22is what we're trying to promote, it's not road cycling, which is what people mostly wear
21:27Lycra for.
21:28It's an adventure-style bike.
21:30You're right and you're wrong, because, yeah, everyone does have to wear a helmet, right?
21:33But if it's off-roading, we're doing right, why are we going to buy a helmet with indicators
21:37on it, because we ain't going on road?
21:38Think about that, yeah?
21:39And it's just lovely.
21:40Well, Tom, you're already selling it to me, so...
21:42Exactly.
21:43For Aisha's team...
21:47Oh, my God, it's huge.
21:50...the big reveal...
21:51God, dang, muscles.
21:52...of Aphrodite.
21:55What do you think of the colour?
21:57It's a lot of blue.
21:58Okay.
21:59Well, I just want to, sorry, point on the fact that if we're going for this consumer that
22:03we chose from the start, I think we need to re-evaluate who we target this at, because
22:08I work with a lot of women, 30 to 40, sophisticated, elegant, as you wanted us to target, and knowing
22:15those clients very well, if I put this to them, I don't think they would buy it.
22:21That bike really is the antithesis to the target market.
22:25It's not at all appealing.
22:27It's just really ghastly.
22:29I would buy that bike.
22:31For Thomas's team, a first glimpse...
22:35That isn't our bike.
22:35It says eFit.
22:36That isn't our bike.
22:37...of their rebranded bike.
22:39No, no, no.
22:39Yeah, we changed the name.
22:40We changed the name, because you put boundary, yeah?
22:43Yeah.
22:43But we changed it to eFit, because it fits in with what we're doing for our promotion.
22:49Yesterday, when we sat down, we all said, look, a nice, classic, elegant-looking bike
22:52that you'd be able to ride, yeah?
22:54Yeah.
22:54And it's turned up in red wheels.
22:55It was like a kid's bike.
22:56Do you know what I mean?
22:57Yeah.
22:57Who chose the red wheels?
22:58It was Lottie and Marianne.
23:01I said that there should not be coloured wheels.
23:03No, I went for a white wheel trim, yeah?
23:05But Lottie's thing was, not white, it'll get dirty.
23:08She was hammering hard.
23:10It had to be a colour like this.
23:12So the red is on her.
23:14That's like saying, I'm going to buy a brown car, so when I'm driving down the motorway,
23:17it don't look dirty.
23:17Yeah.
23:18Stupid.
23:18No, no, no, no, no, no, no, no, no, no, Tom.
23:19I'm really sorry.
23:20I will not accept that.
23:21It is a countryside bike meant to be ride in a country.
23:23When was it ever a countryside bike?
23:25It was meant to be an adventurer bike for fitness people.
23:27So I don't understand what I'm talking about.
23:29Exercise, fitness.
23:30Okay, so to say fitness people, that wasn't decided before we separated.
23:34Yeah, it was.
23:34Yes, it was.
23:35No, it wasn't.
23:36We said, we're going out.
23:38Marianne, you were driving it.
23:39You even said push yourself.
23:40Yeah, exactly.
23:41And so you were talking about an older person who's potential.
23:44No.
23:44We specifically said, when you've got the bike, a bit of fitness, you're getting a bit
23:49tired, you push the button, it takes you on.
23:52That was an interesting meeting.
23:53I think the PM team overreacted a bit.
23:56Rather than respond in a constructive way, they immediately played defense and said, oh,
24:01that's a problem, that's a problem, that's a problem.
24:03It wasn't productive.
24:05So listen, work all in unison as we are.
24:08Get your nuts in there.
24:09So as many bikes as you can.
24:10Let's crack on, guys.
24:11Let's go, because we've got to get over there, yeah?
24:12Okay.
24:13Come on.
24:1410 a.m.
24:15While half the team head off to gather feedback on their bikes.
24:20They created a bike that I wouldn't sell to any of my clients who are sophisticated or
24:26elegant.
24:27The rest will prepare for their launch event.
24:32I did think that it was very irresponsible of Tom to put the blame on our shoulders.
24:36It's really important that we not allow the negative feedback to distract us.
24:42The negativity can't take over.
24:43North London.
24:46Initially, what are your thoughts when you look at the bike in terms of the appearance?
24:50Finding out if Efit gets the public's motor running.
24:53The colour's pretty intense.
24:55Thomas's team.
24:56You often see red rims on bikes, do you?
24:58You like the red?
24:59My favourite colour is blue, so...
25:00Blue?
25:00Okay.
25:01I don't like red.
25:02Red to me is a bit devilish.
25:04And the name?
25:05Erm, Efit.
25:06Well, yeah, it sounds a bit more like a cigarette.
25:09What are your thoughts on the logo at the front?
25:12It's...
25:12I feel like a logo of a rocket appeals more only to a younger demographic.
25:19They're a bit miffed up by the rocket mate, a bit younger, which I can understand.
25:21But it's not visible.
25:22Yeah, there's been nothing out of the ordinary that says we can't sell this product.
25:26I'd close on everyone.
25:27Come, let's go.
25:28Okay, let's go.
25:30Getting the lowdown on their bike...
25:32Aphrodite, the logo's just there.
25:34What does that say to you?
25:35How does it make you think?
25:36Lewis, Ryan, Mark and Gemma Lynn.
25:39Women, yeah?
25:40Yeah.
25:41Feminine.
25:41Feminine.
25:42Okay, cool.
25:43I think if you're going for a female audience, blue is probably not the way to go.
25:47The colour is very strong, so I assume possibly male.
25:51It's a bike for city use.
25:55Okay.
25:55What do you think I might have solved if you had a fold-up and the electric bike?
25:58Well, if you're commuting, so you could get to a station without getting too sweaty.
26:01So you think it'd be really good for commuting?
26:03Yeah.
26:03Okay.
26:04Would you guys buy it?
26:06No.
26:06No?
26:07Okay, so three no.
26:09In North London...
26:11Is this a sophisticated colour palette?
26:13Aisha's half of the team...
26:15I think that looks quite nice.
26:16I like that.
26:17It does.
26:18Prepare to launch.
26:19So, everyone clear.
26:21Starting price, £1,700.
26:23Yeah, got it.
26:23And if you need to go down and they're really pushing for 50%, you know, go down to £1,500.
26:29Yeah.
26:29They'll have their 50% margin and you can shake on that.
26:32Okay.
26:32Worst case scenario, you know, it's the end of the day and we're pushing for sales, go
26:36down to £1,000.
26:37Look who it is!
26:37Wow!
26:38Guys, thank you for bringing our bike back.
26:41How did you get on?
26:42A lot of the respondents were saying it was more of a commuter bike.
26:46That's what they were going with.
26:47But I think that's a good point for us, really, going to the retailers to highlight how you
26:52can change how someone uses the bike.
26:54Brilliant.
26:55Yeah.
26:56Across town...
26:57There was one lady who did say the red reminded her of the devil.
27:01Putting together a full picture of e-fit...
27:03The rocket on the front was a bit of an age thing.
27:05Quite a few of them thought it was childish.
27:07Okay.
27:08Project manager, Thomas.
27:10How much are you going to buy it for?
27:12That's what we thought to discuss.
27:13Right, I was going to say.
27:14So, here's the thing.
27:16I think £1,200 is a good starting point.
27:19I like that.
27:19Because that gives you some movement.
27:21Don't lose a sale.
27:21We're not going to lose a sale.
27:23We're maximum, you know, £1,200 to £800 is our minimum.
27:26Yeah.
27:26Yeah.
27:28Mid-afternoon.
27:30Arriving some of the industry's most influential retailers, including Halfords and Evan Cycles.
27:37Let's be dominant in that room.
27:39Loads of passion.
27:40They're smashing them, right?
27:40Loads of sales.
27:41Pushing their bike for adventurers, business consultant Marriette.
27:46We are very excited to introduce you to eFit, the electric bike that was designed with the adventurer in mind.
27:54We knew that we had to create a very diverse, bold, unique bike in order to compete, and I'm confident to say we did exactly that.
28:02In North London.
28:04Good evening, everyone, and welcome.
28:07Pitching Aphrodite, Aisha.
28:10We've identified a certain type of customer, and we've named her Sophisticated Sarah.
28:18So, Sophisticated Sarah is an affluent woman.
28:22You know, she's relaxing a bit.
28:24You know, she's taking a step back from her career, you know, and she's thinking about, ooh, you know, if I've got a bike, you know, it'd be really nice to go down to the park and, you know, see Stacey and get a coffee.
28:35So, that's our brand message.
28:40One hour to secure orders on battery-powered bikes and cycling accessories.
28:46That would be 240 units and in total.
28:48Thank you, Valerie.
28:49While helmets prove an early hit...
28:52Do we have a deal?
28:53Yeah!
28:54...yet to stretch to a sale of Lycra...
28:56It's certainly a premium product, as you can say.
28:59I'm just not comfortable down with an order, I'm afraid, guys.
29:02...Thomas's team.
29:04So, I want you to go in.
29:06I want you to have a go, yeah?
29:07Hello, guys.
29:08Today, as part of the bike launch, we're launching also this brand super...
29:12Well, we're not launching the brand, but we're launching this, basically, Lycra kit for cycling.
29:17And, basically, this is...
29:20We're launching this today.
29:20No-one else has it whatsoever.
29:23It's completely brand new.
29:25And it's durable product.
29:27It is weatherproof.
29:29I'm going to have a discussion.
29:30No problem.
29:31Here, what you do, have a little chat and we'll come back and see him for sort of half an hour.
29:35Is that OK?
29:36First of all, yeah.
29:39This is looking at the opportunity now.
29:41She needs to show us that she can sell products.
29:43And what we don't want to do, as much as we want to be fair and maybe alternate,
29:46we don't want to lose any potential customers.
29:48We can't afford to do that as a team.
29:50On the other half of the team...
29:51We're building eFit as a brand.
29:53And so a brand that's recognisable.
29:55In discussion with a leading retailer...
29:58I think the matching rims does that for us.
30:01Marianne pushes to seal a deal.
30:04You have to really like that colour to want to buy that bike.
30:07I think it does target enough buyers.
30:10A lot of people like red.
30:12Some don't.
30:13But many do.
30:14So I think it's definitely going to attract quite a number of people.
30:17I'm still really, really concerned about how the colour in particular is very, very specific.
30:24So for us, we'd be willing to pay £900 a unit for 50.
30:27I can go down to a flat £1,000.
30:31Shall we say £9.50, a metre in the middle, 50 units?
30:35We'll do £9.50.
30:36Yes.
30:36Great.
30:36Thank you very much.
30:37Excellent.
30:37Thank you so much.
30:39Marianne took a relatively small deal from one of the big retailers.
30:44And that's because she couldn't answer the question about the colour red.
30:48Her way of getting around it to say, well, some people don't like red, some people do.
30:53That's hardly a convincing argument.
30:58North London.
30:59We went for navy.
31:01It's a sophisticated colour.
31:02Coasting towards her first sale of the day.
31:05I would pitch it to you for £1,500 a unit.
31:08Bakery owner, Carina.
31:10I'd obviously want it to be a little bit lower.
31:12Yeah.
31:12I mean, what are you thinking?
31:14I could probably go down to a £1,300.
31:16Does that sound good?
31:18Yeah.
31:18Yeah.
31:19£125 units.
31:20OK.
31:20Yeah.
31:21We could do that.
31:22Let's do it.
31:22And you're doing £1,300.
31:24£1,300.
31:25Done.
31:26Carina, what was the price that you sold for?
31:29You gave me scope to go to £1,200 to £1,200.
31:32Towards the end of the day if we were really desperate.
31:36I was really frustrated with Carina.
31:38There was a strategy in place.
31:40And for her to go in at £1,500 straight away shows that she's really naive in business
31:45and she doesn't understand how to negotiate.
31:47I know how to sell.
31:49No, he dropped me.
31:50Don't be the people to be left behind.
31:56Honestly, look, why don't you just try it?
31:57While Thomas takes the lead on Lycra.
32:00Thank you so much.
32:01For an order of £4,200.
32:04Looking for her first sale of e-fit.
32:06If you would be interested in potentially taking a set amount of units per store.
32:11Librarian Lottie.
32:12I think we'd probably take 20 bikes.
32:16So that would be £24,000 for 20 units.
32:20That's it.
32:20Perfect.
32:21Lovely doing business with you.
32:23Thank you ever so much.
32:24If they were £1,000, we would have taken £25.
32:26OK, sir.
32:29Well, that is something that we could consider.
32:32Yeah.
32:34OK.
32:34Would you like to do 25 bikes at this?
32:39Well, I think since we shook on it, we should probably stick with the original deal at this
32:43stage.
32:43I really appreciate the interest.
32:44I think that's wonderful.
32:46But, but I think, I think.
32:48But then the order would have been £25,000 instead of £24,000.
32:50Exactly.
32:52Do you want.
32:52Let's stick with this one.
32:53Yes, OK.
32:54What?
32:55You good?
32:56Mm-hmm.
32:59Just a sec.
33:02Thank you ever so much.
33:04I really appreciate the business and I hope that you enjoy the bikes.
33:09That was embarrassing.
33:10I looked to them for reassurance and they jumped in and they made the decision for me.
33:14I could have sold that extra thousand.
33:16Shall we just move on?
33:18OK.
33:18We don't have a lot of time.
33:19So if you look in the future, if you look back at me with a question in your eyes, I'm
33:23not, I'm not going to give you an answer.
33:24Is that what you want?
33:25Maybe you could just smile and nod or something.
33:26If you're still worried about it, you can go and change that order right now.
33:29I'm not going to change that order.
33:30We've done it, but we just need to move on and carry on selling.
33:3515 minutes till sales must cease.
33:37If you press this button here, it initiates the lights.
33:41Pitching Aphrodite, project manager Aisha.
33:44This is our first product and, you know, I think it's a good way to start.
33:48The goddess of love.
33:50I'm happy to order three.
33:53So it's perfect for you.
33:55So if you've noticed, low tread.
33:57So the low tread tyre and the wider width encourages a much more smoother ride, which is really
34:05what this bike is about.
34:07It's about comfort.
34:08Aisha spent a lot of time discussing the product, so I think everyone got frustrated with Aisha
34:13and, in fact, she made very few sales.
34:16So how about four units at 1,700 and we can shake on that.
34:22Brilliant.
34:23Thank you very much, John.
34:24Thank you so much.
34:25Just five minutes to secure orders.
34:29It's like, well, I feel that it's top quality gear.
34:31For both teams.
34:33It's fantastic products.
34:34I need to do a deal with someone amazing.
34:35A last push for sales.
34:37£27,000.
34:39Thank you, sir.
34:40We'd love to help us to represent our ride in that way.
34:42400 units in that case.
34:44Thank you very much.
34:45So that would be 100 bikes, making it 110,000.
34:50Look at that.
34:51Look, look how tight it is.
34:53Thank you so much.
34:54Tim, thank you. It's been a pleasure, mate.
34:55Deal.
34:56100 pieces, £10,000.
34:58£1,450.
34:59£1,450.
34:59Let's do it.
35:00Perfect.
35:01How many shops do I start it in?
35:03It's the next generation of helmet.
35:05Would you do a deal?
35:05Yeah.
35:06Good job.
35:06Thank you, Jonathan.
35:07Thank you, James.
35:08Goodness gracious.
35:10That went really well.
35:11Honestly.
35:13Look, guys, you've all done a really, really good job today.
35:17Yeah, I mean, look, we was under pressure.
35:19We were selling the bikes.
35:20None of our expertise.
35:21I absolutely stand by a sophisticated Sarah.
35:23I do think it was a good strategy to focus on a consumer when developing a product.
35:28How did it go?
35:29Team, team, team, team.
35:31I do think we've done enough.
35:32We all got some sales.
35:34We got some big names.
35:35Wow, some guys.
35:35I think it's really good.
35:37I've been a strong PM.
35:38People might not agree with the way I deal with things, but in the real world, it's the
35:42way to run a team.
35:43I'm pretty sure everyone at us tonight, and that'll prove my leadership skills to be pretty
35:46damn good.
35:47Tonight, sales will be totaled.
35:51Tomorrow, in the boardroom, a gruelling ride.
35:55You can go through to the boardroom now.
36:04Well, this task is all about designing electric bikes that you sold to retailers at your event.
36:26It's like the great British bike-off, this is at the moment.
36:30So, tell me, Aisha, you're in the PM position.
36:33I've worked in product development with a team to develop electrical products, and then I sell them.
36:40OK, so tell me what you did, then.
36:43So, on the car journey to the manufacturer, we started thinking about who this customer's
36:48going to be, and we came up with a profile for Sophisticated Sarah, which was coined by...
36:55Who? Sarah?
36:57Sophisticated Sarah, which was coined by Pamela.
37:00I didn't feel as much of a connection with Sophisticated Sarah personally, but Aisha was so
37:05passionate, and she kind of sold it to us in the car.
37:07And then, when we got to the design location, we were trying to tease out, you know, how we were
37:13going to start the design, which did take some time.
37:16Why was you taking so much time over this, Aisha?
37:20So, one of the big things was the tyres.
37:23My concern was that the journey wouldn't be as smooth and comfortable.
37:28It was just, I think, in my eyes, the sort of customer we decided to go for, in my opinion,
37:33a tyre wouldn't have been her sort of main selling point for the bike.
37:38We waste a lot of time by kind of waiting for, you know, you to make the final decision
37:42when maybe you should have kind of stepped in and tightened the timeline.
37:47Got it.
37:47What did you lot think of the bike when you first saw it?
37:50Well, I was trying to visualise this ideal consumer.
37:54Talking about Sarah?
37:55Sarah.
37:56Yeah, Sarah.
37:56I just didn't think Sarah would want to buy bikes like that.
38:00OK.
38:01What price was you selling them for?
38:02£1,700.
38:04£1,700, you said?
38:05Yes.
38:06Yeah.
38:06So, the first person to sell was Karina.
38:10You dropped the price immediately, didn't you?
38:12Oh, I mean, the first customer I had, we shook on £1,300.
38:16From my PM, I had been told that the lowest I could drop was £1,000, so I was still...
38:21You could drop to £1,000 at the end of the day for last-minute sales.
38:24Well, I didn't drop to £1,000, ever.
38:27But, yeah, so £1,300, 425 units was the first sale.
38:33Right.
38:34Who else sold you?
38:35Did you sell anything?
38:36So, I went straight to one of the biggest, and I led the negotiations on that,
38:40and we got, thankfully, a big order at, we thought, a pretty good price.
38:44Good.
38:44Now, your team was responsible for accessories, right?
38:48That's right, yeah.
38:49Well, so, we had the helmet, which is in front of you there.
38:52We were also presented with rear backlights, which were shaped like her...
38:57Testicles.
38:58Testicles.
39:00And...
39:00Really?
39:01Yes.
39:02That would have been useful for hanging on the back of your chopper, I think.
39:06Right, and you chose the helmet.
39:08Yeah.
39:08We had a connection, I think, from the beginning.
39:10We went...
39:11With the entrepreneur that was the creator for this.
39:14This was a good choice.
39:15Yeah, we feel like it went very, very well.
39:16We didn't expect to get rid of as many units as we thought we would.
39:20Good, OK.
39:21Right, let's move on to unison now.
39:25You're sitting there, young man?
39:27Yes.
39:27So, I assume that you were the project manager.
39:30Tell me how that came about.
39:32I like riding bikes.
39:33You love bikes, you love ice lollies, you love toys.
39:37You know, next week's task is all about running a sewer.
39:40I'll enjoy that as well.
39:41Yeah.
39:41You gave them a briefing, from what I can understand.
39:44I wanted a classic look, something that you'd want to ride.
39:48I know I got a little bit upset when it came back with Red Wheels,
39:51but we got over that the next day.
39:54I wouldn't say you got a little bit upset.
39:55Yeah, I think that's a bit of an understatement.
39:57I'd say you lost your top.
39:58Yeah.
39:59I sort of felt like we didn't listen to what I said,
40:01because we're going for the more mature market,
40:03and when I see the picture, it was orange and red,
40:07and I was a little bit like, well, it looks like a child's butt,
40:09and I couldn't see people that I know over 40 driving that.
40:13There's a rocket on the front of it.
40:14The rocket?
40:15What's the rocket all about?
40:17I don't know.
40:17Who's the suggested customer?
40:19King Jong-un?
40:21No, I put the rocket on, but I also wanted to have white wheels,
40:24so it all conjoined together to it actually looked a bit nicer.
40:28OK.
40:29The name of the bike was what?
40:33We went with Boundary,
40:34because we thought that would be a great way,
40:36without having spoken to the project manager's team
40:39to connect with the message that we had discussed beforehand,
40:41because we had said the message was going to be,
40:43push your boundaries, push yourself,
40:45because you'll always get home safely.
40:47This is for the married man to help get him going, yeah?
40:50Exactly.
40:50You should have called it Viagra, then.
40:53And that got changed.
40:55Eat fit.
40:56We wanted to put an E for electric.
40:57Yeah, I got it, I got it.
40:59Eat electric, and you get fit on the bike.
41:02I got that, yeah.
41:03Very inspired.
41:04Now, what about the pricing?
41:06Who set the pricing?
41:07We had proposed the idea of £1,200
41:10for the selling price to the retailers.
41:14I got the majority of the sales of the day.
41:16I obviously noticed the big retailers,
41:18I went for them myself,
41:20and I got three big deals from three separate ones.
41:23I do think that, overall, as a team,
41:25the three of us did team up quite nicely.
41:28Each person took the lead.
41:29It wasn't about who sells whose,
41:31it was about just getting sales.
41:33Right.
41:33Did you sell any of them?
41:34Yeah, I did, yeah.
41:35I sold 100 units to one retailer,
41:37and 30 to another retailer.
41:39Anyway, look, proof of the pudding
41:42will be in how many orders we got.
41:45So, Karen, tell me how your team
41:49got on with the bike accessories.
41:51Well, when it came to the outfits,
41:55they secured orders to the value of £14,200.
41:59And, Claude, same question for you.
42:01Empower managed to get orders worth £22,410.
42:08And now, Karen, what about their electric bike?
42:10So, for the electric bike,
42:12they achieved orders worth £423,500.
42:17So, total orders, £437,700.
42:21Right.
42:22That's a lot of money.
42:23A lot of money.
42:25Claude, same question.
42:27They sold pretty well.
42:29They took orders to the value of £1,243,800.
42:33Giving a final total of £1,265,210.
42:41Wow.
42:42Wow.
42:43£1,000,000.
42:44Well done, Aisha.
42:45Well, you've certainly stepped up a gear,
42:47that's for sure.
42:48So, it's now time to swap you
42:50from two wheels to four.
42:52I'm sending you to the Team Sports
42:55indoor go-kart track,
42:57where you'll suit up and battle it out
43:00in your own mini Grand Prix.
43:02OK, so enjoy yourself
43:04and I'll see you on the next task.
43:05Off you go.
43:06Thank you, Lord Sugar.
43:11Thank you, Aisha.
43:12That was amazing.
43:13Thank you, Aisha.
43:18Well, Thomas,
43:20night and day, isn't it, really?
43:22I mean, £400,000 and £1.2 million.
43:25I mean, something
43:26is dramatically wrong somewhere.
43:29You've been slow.
43:30You need to go off,
43:32talk amongst yourself,
43:33come back in here.
43:34We'll discuss it a bit further
43:36and at least one of you
43:37will be leaving the process, OK?
43:39Off you go.
43:41Thank you, Lord Sugar.
43:41All right, guys, let's go.
43:57I think we have broken history
43:59in terms of the most money made from sales.
44:021.2 million.
44:04Game time, folks.
44:05Get your double XL helmet on,
44:07big head.
44:08I think Aisha kind of lacked
44:10the key decision-making.
44:11Pete, you're cheating.
44:13As PM, you've got to be bold,
44:14you've got to be courageous.
44:16Yes, I mean, I mean, I mean.
44:17And at times,
44:18there was a bit of indecisiveness.
44:21I don't know what to say.
44:22I'm absolutely speechless.
44:24Mate, that's like whiplash.
44:25It's our fourth win.
44:26I've never lost.
44:28I think it's safe to say
44:29that driving isn't one of my skills.
44:31Woo!
44:31You just basically ignored
44:36what we came up with
44:37and then did your own thing.
44:38You came up with a name
44:39that was boundary.
44:40There are no positive connotations
44:41so that it doesn't even make any sense.
44:44I think Marianne is responsible.
44:45She was in charge of the sub team.
44:47She didn't make any design decisions.
44:48And now she's passing blame
44:49because she's scared.
44:51It's my fault for going on the wrong team
44:53because I put my trust in you guys
44:54and you've let me down.
44:55You're a horrific leader.
44:57How do I...
44:57You don't inspire people.
44:59People don't want to follow you.
45:00You cut them down.
45:02You beat them up emotionally
45:03and you think that they're going to behave
45:05the way that you want them to.
45:06You can't beat people into submission.
45:08You need to learn how to lead.
45:09Thomas didn't want to take on the responsibility,
45:11i.e. risk,
45:12associated with designing the bike.
45:14So he passed it off to me
45:15so that he can now throw me under the bus.
45:17No surprise here.
45:18Look, I felt like you wasn't anything to do
45:20with what we've done the last few days.
45:21Did you sell anything?
45:22Me and Scarlett both didn't sell anything.
45:24Even if we had doubled our accessories...
45:26I was just going to say...
45:27We would not have one that I sell.
45:28Even if you guys would have doubled,
45:29we wouldn't have won the task.
45:31Look, Lubna didn't contribute to the negotiating.
45:34She didn't contribute to the branding.
45:36She didn't contribute to saying anything.
45:38In his task, she hasn't done a thing.
45:49Yes, Lord Sugar?
45:50Can you send the candidates in, please?
46:03So, Thomas laid down the criteria.
46:07I want a classic, sleek, classy design.
46:13And that's what you gave him.
46:15No wonder he went bright red also when he saw it.
46:17I did point out that this is what you want for the bike.
46:20And when the picture kind of came on later on,
46:23I was absolutely fuming because it was like,
46:24no one listened to me.
46:25So, Ryan wanted the colour to be burnt orange from the very beginning.
46:28He was pushing that very, very strongly.
46:30And I had some concern, but I went along with it.
46:35And ultimately, obviously, going along with it was my responsibility.
46:37I was the sub-team leader.
46:38I should have put my foot down and come up with something different.
46:41When we came up with a concept, I did go for burnt orange
46:43because I thought it was a very good adult colour.
46:45I definitely didn't want red wheels and all that.
46:48The burnt orange didn't come through.
46:50Where did the red wheels come from, then?
46:51Well, I wanted white.
46:52Like, but Lottie's excuse for the white wheels was they're going to get muddy.
46:56I said that they were impractical.
46:58But at the end of the day, they're retailers.
47:00They visualise this thing sitting in the window of their shops
47:04and they go, nah, not really.
47:07I don't see it.
47:09Anyway, e-fit.
47:11That's a criminal photograph, isn't it?
47:13We just thought that boundary, it's sort of, it's a boundary.
47:17It's sort of stopping you from going further.
47:18And the whole concept of the bike was pushing yourself further.
47:21Who's we? Is it we or you?
47:23We always did. No, I always did as well.
47:25I thought that boundary was not a good name for the bike.
47:27Well, so if we go back to the original discussion that we had,
47:30everybody was, seemed 100% on board with the tagline of
47:34push your boundaries, push yourself.
47:36So if the bicycle is named boundary, then you're pushing your boundary.
47:40Anyway, the other team was selling bikes successfully
47:44for 1,700 to 1,300 pounds.
47:47You were selling at 950.
47:49How did you get to 950?
47:51I don't know, little sugar.
47:53What do you mean you don't know?
47:54You're the project manager.
47:55I've just got on the wrong team.
47:58I've just...
47:58Because I would have sold...
48:00Even that red bike, as it is,
48:02I knew I'd have done miles upon a walk.
48:04I'm just so gay.
48:05That's amazing, then, that for someone who keeps jumping
48:07and taking over everything,
48:09you didn't decide to jump and take over selling the bikes.
48:12I think he was playing it safe.
48:14I think Thomas...
48:14Who, him?
48:15Yes.
48:15Thomas wanted to play it safe, wanted a good scapegoat
48:17in the event that we lost, and he found one in me.
48:20I don't agree with that.
48:22To be honest, I don't believe that.
48:23Yeah, I don't agree.
48:23I think he just didn't really think of that,
48:25but I think he would have been really good on the cycle side.
48:28Marianne, you sold 50 bikes at £950
48:31to one of the biggest chains of bicycle stores in the country.
48:37Mm-hm.
48:37OK?
48:38The other team sold 400 bikes to that same buyer at £1,700.
48:44They ended up taking 50 because they didn't like the colour,
48:46and then they also mentioned that they found the brand confusing.
48:48But that was down to you, love, right?
48:49Yeah, but when I spoke to the retailers to sell it,
48:52I didn't come across really any of those issues,
48:55and if any of them got flagged, I still managed to overcome them.
48:57You sold 125 bikes to another big retailer, didn't you?
49:01I did, yes.
49:01Yeah, at £880.
49:03Yes.
49:04And the other team sold the same 125 pieces
49:08to that same retailer for £1,300.
49:11That's true.
49:12Yeah, and that £1,300, 500-pound difference.
49:15So you now know why you lost.
49:17I understand.
49:18Because of those two sales.
49:19I think it falls throughout.
49:21Like, there's obviously bad decisions from both sides of it.
49:24Like, that side, some of them didn't even sell.
49:26All right, listen, I've had enough.
49:29Who are you going to bring back in this ballroom?
49:32Look, look, your input was the least on the task.
49:35I'll have to bring you in.
49:36I disagree with you.
49:37That's okay.
49:38And Mary-Anne, I trusted in you,
49:40and you just didn't bring the number of sales in.
49:42Right, okay.
49:43So I've got to bring you in as well.
49:44All right, go back to the house.
49:49Right, I'm going to have a chat with Karen.
50:00Claude's also had some experience of you.
50:02You three step out,
50:04and I'll bring you back in,
50:06and one of you will be going.
50:07All right?
50:08Off you go.
50:09Okay, well, let's start with Lugna.
50:20Well, Alan, I mean, Lugna didn't sell anything.
50:23She made very little contribution to the marketing,
50:26and I haven't seen her do anything outstanding in the process so far.
50:30Hmm.
50:31Mary-Anne created the bike.
50:33Mary-Anne, a sub-team leader,
50:33was given a very clear brief from Thomas,
50:36and yet she failed to listen to it and ended up with that.
50:39Yeah.
50:40Thomas.
50:40Thomas put himself in the wrong place.
50:42The bike was where the money was.
50:44That's where Thomas should have been,
50:46and he didn't put himself in the right place.
50:50Yes, Lord Sugar.
50:51Yes, can you send the three of them in, please?
50:53Yes, Lord Sugar.
50:56Lord Sugar will see you now.
51:00So, Thomas, why didn't you follow the money?
51:12You got the big bike there, got the £1,000 item,
51:16and you got these lycra things.
51:17How much were they each?
51:18We sold them for £140.
51:20Yeah, I sold them for £140.
51:21So, there you are.
51:22So, you got to sell ten of them to equal one bike.
51:25I know, I know, and I just, look,
51:27I listened to everyone else,
51:29I put my faith into the other team,
51:31and it's my fault I should have been there, do you know?
51:34But I didn't think that, Mary Ann, this is,
51:36you pitch, yeah, and you've sold 50 bikes.
51:40Like, I'm...
51:41So, you're saying you listened to everyone else.
51:43That is rich coming from you.
51:45You don't, you didn't listen to anyone but yourself,
51:48and you're trying to pass the buck,
51:49as you did throughout the entirety of the task.
51:51I'm not passing the buck at all.
51:53You absolutely are.
51:54You were the one person that was responsible for this,
51:56and the only thing you want heard is your voice.
51:59Okay, well, look, you told me you had this.
52:01You said, I've got this, don't worry,
52:03and I'm not going to tell you, look,
52:04I think the product's rubbish,
52:05just before you go and pitch it,
52:06because you're going to lose all your confidence in it.
52:08Confidence?
52:08Since when have you been worried about confidence?
52:10Because that morning,
52:11you just shut down my entire team
52:13and destroyed confidence,
52:14and I spent that car ride trying to rebuild it back up,
52:17because you're a dictator, you're not a leader.
52:20You're not a leader.
52:21You cannot lead people if you can't inspire them,
52:23and you don't inspire anyone.
52:25The only thing you're concerned about is the Tommy show.
52:28I just think you're wrong.
52:29Look, you did not listen, right?
52:32You did not listen one bit,
52:33and we ended up with that wrong bike,
52:34and then you told me you could pitch,
52:36so I listened to you, I trusted you,
52:38you went in there,
52:38and you fell at the first hurdle.
52:40And then what's Lubna doing in there?
52:42Well, I brought Lubna in,
52:43and I feel terrible,
52:44but you was the weakest person in my side of the group.
52:46I wasn't the loudest person.
52:47I would say that I've contributed
52:49in everything that I could have.
52:51So, a simple question, then.
52:52What did you do in this task?
52:54I've just been myself.
52:55I thought that would be enough.
52:56I see myself as someone with reasonable intelligence.
52:59I'm not going to say I'm a genius,
53:01but I have got integrity and honesty,
53:03and that's why I came here.
53:04Integrity and honesty are two things
53:07that I built an entire business around.
53:09So, to suggest that that perhaps makes you stand out
53:13is a little concerning.
53:14I'm not saying that it makes me stand out,
53:16but I'm saying that's why I came here,
53:17because I felt I've got what it takes.
53:19If I'd like to ask Thomas,
53:20what more could I have done,
53:22and why did you not say it before?
53:23Look, I think your problem, Lubna,
53:24honestly, is you're two nice.
53:25I'm a strong woman, that's why I'm here.
53:27I don't feel threatened by anyone,
53:29any one of you, to be honest.
53:30I feel I'm enough to be...
53:32I wish you was like this in a task.
53:33If you spoke like this in a task,
53:34you'd have shone through.
53:35What benefit would it have done?
53:36Scarlett was on your case.
53:37Did you back down?
53:38You didn't.
53:38Anyway, look, I think I've heard enough,
53:41so I'm going to actually summarise now,
53:44and I don't want to hear any more from you.
53:46Thomas, you've been here four weeks.
53:50You've been in the losing team four times.
53:53Yes, of course we've got.
53:54And you entrusted other people
53:56to implement your vision.
53:59Bad mistake.
54:02Marianne, you were instrumental
54:04in producing that horrible bike.
54:08You did not follow the brief given
54:10by your project manager.
54:14Lubna, haven't seen much from you,
54:17and you certainly didn't do much in this task either.
54:19You didn't sell anything.
54:21Nothing whatsoever.
54:22But, Thomas, what can I do?
54:27You're admitting complete and utter responsibility
54:31for this at the moment.
54:33No, I don't want to hear any more.
54:36You're leaving me with no alternative, Thomas,
54:39other than my instinct.
54:45Lubna, I just have a gut feeling
54:48being in business for 50-odd years,
54:51I normally follow my gut feeling.
54:54We haven't seen you do much in the past four weeks,
54:57and so on that basis, Lubna,
55:00it is with regret that you're fired.
55:03Thank you very much for the opportunity.
55:04So, listen, Thomas,
55:17here's a man who's a salesman
55:19and delegated the sales to someone else,
55:22so you, Lord Sugar,
55:23got to be stark raving, bleeding mad
55:25to keep him in the process.
55:28Look, Lord Sugar, there's no one in the house
55:30who wants this more than me.
55:31I want to prove to you that I can be a business partner,
55:33that I've worked for myself since I was 16,
55:35and if you give me another chance,
55:36I will not let you down.
55:38I promise you this.
55:39I will work my hardest.
55:40You've learned a lot.
55:41Can you hear me?
55:42Can you hear me?
55:43You've heard everything I've had to say.
55:44Yes.
55:45Yes.
55:45OK, get out and go back to the house.
55:48You're all, sir.
55:48Off you go.
55:49Thank you so much.
55:50Thank you, Dr. Sugar.
56:08I just tried being myself,
56:09and I thought that would be enough.
56:11I should have maybe tried
56:12showing Lord Sugar more of what I'm capable of,
56:14and, unfortunately, I was unable to do that.
56:18Lubna didn't say a lot,
56:19and she didn't do a lot.
56:21I mean, I feel as though we've sort of felt that
56:23throughout the majority of the task.
56:24I assume she'll go.
56:26I think Thomas will definitely come back.
56:29Yay!
56:32Is it just you?
56:34Yay!
56:36That was definitely intense.
56:37There's no question about it.
56:38I don't think any of us walked in
56:39thinking we were 100% safe.
56:41Mate, all I'm going to say is
56:42I feel sorry for her husband,
56:43because she went in on me hard, like...
56:45LAUGHTER
56:46And this is at the doorbell.
56:49The door?
56:51Oh, my God.
56:54Hello.
56:55Hello, Lord Sugar.
56:56Oh, my gosh, that's Lord Sugar.
56:57Are you serious?
56:59I can hear you.
57:00Oh, my God.
57:02Good evening.
57:03Good evening, Lord Sugar.
57:05You look surprised to see me.
57:07Very surprised.
57:09You've got an early start ahead of you.
57:11For your next task,
57:12you're going to be competing
57:14to buy nine items
57:16associated with Oxford and Cambridge.
57:19You need to locate these items
57:21and buy them at the cheapest possible price.
57:24The team that spends the least amount of money
57:27to secure the correct items will win,
57:29and on the losing team,
57:31at least one of you will be fired.
57:35Now, I need to even up the teams.
57:37Aisha and Dean,
57:38you're moving to unison.
57:40And Ryan,
57:41you're going to be joining Empower.
57:43OK.
57:44Now, I suggest you get an early night.
57:47Good luck.
57:47I'll see you back in the boardroom
57:48in a few days' time.
57:50OK?
57:51Thank you for having me.
57:52Oh, my goodness.
57:57Now, 12 candidates remain.
58:01Lord Sugar's search
58:02for his next business partner
58:04continues.
58:07Next time...
58:08Go, go, go, go, go, go.
58:10Run, run, run.
58:11Oxford.
58:12Do we want to take the risk?
58:13Oh.
58:14Cambridge.
58:15I love your power.
58:17They're giving us all the hard items.
58:19Gift shop, gift shop.
58:20We are laughing stuff.
58:22And in the boardroom...
58:24No strategy whatsoever.
58:26A lesson in business.
58:28You're fired.
58:28You're fired.
58:32Get out of there.
58:32You're fired.
58:33We're out of here.
58:34But he won.
58:34You're fired.
58:44Now I have to take it.
58:46I can tell you.
58:47This is the next thing.
58:48Put we and he will hang out of here.
58:48You're fired.
58:48Let it run.
58:49Get out of here.
58:50Get out of there.
58:51Hello.
58:51I want to be wait.
58:52I want to be back.
58:52Get out of here.
58:53You're fired.
58:54Get out of here.
58:55Come on.
Recommended
58:56
|
Up next
58:51
58:31
58:59
59:01
58:53
59:54
59:00
59:00
58:57
58:57
59:25
58:42
58:25
59:47
59:23
58:55
58:30
58:59
58:43
58:04
59:28
58:13
58:48
59:14
Be the first to comment