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00:03 >> Rick, by the way, getting a Super Bowl bid here, obviously very lucrative for
00:06 the stadium, for the town and whoever gets that here.
00:08 Super Bowl 59 next year goes to New Orleans, then we go back to that West Coast
00:12 swing, Levi Stadium and SoFi Stadium.
00:15 What goes into the bidding process in order for a city to land the Super Bowl?
00:18 >> Two words, money.
00:22 Actually, it's more than that.
00:23 The host committees of each community know how to deal with the bidding process.
00:30 There's a guarantee of room nights at a discount.
00:33 There are guarantee of tax abatements at a sales tax discount at
00:37 the state legislature.
00:39 And then there are subsidies for travel and other things.
00:42 So the NFL host committees give the community
00:46 a pretty good bit of leverage when they start.
00:48 Now, this is important.
00:49 FIFA announces its cities and locations for the World Cup at the end of this week,
00:55 two years from now.
00:56 11 cities are bidding for top honors.
00:59 That's gonna scramble.
01:00 And it's also going to see which of these cities become the epicenter for teams.
01:06 Basically, one of the only cities that is kind of left out of that is Vegas,
01:09 because they don't have an existing soccer deal, but they should be there.
01:13 Every one of these other cities where teams are involved are also bidding for
01:17 World Cup finals, Dallas, Miami, San Francisco, New York.
01:21 So watch that, and
01:23 then we're gonna see the economic impact of subsequent Super Bowls as well.
01:27 It's a big deal, obviously, and we'll get into more of that next week from Vegas.
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