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The Texas Senate race is heating up as Trump-linked MAGA Inc. makes its first major midterm investment, putting $10 million behind Republican Ken Paxton’s campaign against Democrat James Talarico.

The money will fund television and digital advertising across Texas, with the race already viewed as a closely contested battle. Paxton previously secured Trump’s backing and defeated Sen. John Cornyn in the Republican primary.

MAGA Inc. says its ads will target Talarico’s positions on taxes and rural hospitals while promoting Paxton’s proposals on the child tax credit, medical expenses and first-time homebuyers.

Trump also made his intentions clear this week, saying: “It’s my money. I’m going to spend whatever amount of money necessary to try and help us.”

The massive spending highlights how important Texas could become in the upcoming midterms, as both campaigns prepare for an increasingly expensive and closely watched Senate showdown.

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Transcript
00:00I have, I think I have like close to a billion dollars in the super PAC, and I'm allocating
00:07probably four or five hundred million dollars, so I'll be spending, we'll be spending.
00:11A midterm election.
00:12Yeah, we're going to spend a lot of money because we don't want to lose our country.
00:16I want to keep these people wealthy, happy, and they have to keep us fed, right?
00:21How do you make that determination of how to spend and...
00:25How do I make it?
00:26I sit down and I say, let's do this, let's do that.
00:28I'm going to be going around.
00:29I'm going to be making, I'm going to be making contributions to various campaigns of people
00:34that I think are good, Republicans that I think are good, people that I think are going to
00:40win and can win or are close to winning, people that, I think we have a chance of doing very
00:45well in the midterms.
00:46Look, history has said that the sitting president, Republican or Democrat, no matter how, I don't
00:51think anybody's had a better first two years than we have.
00:55There's never been anything like it.
00:57Look at the numbers that you see.
00:58Look at the investment numbers of two, think of it, $20 trillion coming in.
01:03Nobody's ever had a first two years like we have.
01:06It's not two years yet, but one and a half years.
01:09Nobody's ever had a first one and a half years like we have.
01:12So we're going to just say, I'm going to spend whatever amount of money necessary to try and
01:18help us.
01:19And this is money from, this is my money that I control.
01:24Now this is separate from the RNC, it's separate from people having money.
01:28And I think it's not even counted in terms of the media.
01:31I'm not sure that they ever talk about it.
01:33They just found out about it.
01:34But yeah, we have around a billion dollars that I can spend.
01:39I can spend for the next race also.
01:42I can spend it for what I want to spend it for.
01:44But I'm going to help a lot of the congressmen and senators that need help.
01:47Just make some money for 2028.
01:50I can spend the money.

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