00:00Hi, I'm Susannah and I farm at Williams Western Australia.
00:04I'm a finalist in innovation for this year's Australian Agriculture Awards.
00:09In 2016, I set out to solve two problems at once. How to lift the eating quality of Australian lamb
00:17and how to cut food waste, after watching thousands of tonnes of carrots buried in
00:23landfill at nearby packing sheds. I'm the scientist who discovered our invention
00:29of how to stimulate the delta-9 desaturase enzyme in sheep. This gives Motenai lamb the marbling that
00:37Wagyu beef is famous for. I'm the lawyer who patented it and trademarked Wagyu lamb globally.
00:45I'm the nutritionist behind the feeding program, the farm manager and the professional who established
00:53our export, import and distribution businesses in Australia and the USA. I'm the salesman
01:00who convinced chefs to take a chance on us. And sometimes I'm the delivery driver.
01:07Ten years on, we produce 8,000 lambs a year and export over 200,000 kilograms of boxed meat
01:15market direct to chefs with no middlemen. We set the price. We own the story.
01:24Our investment in product and supply chain innovation has paid off with agency.
01:30From commodity to community. I now drive and own my market. This is what innovation in agriculture can
01:40look like. And we're only just getting started.
01:43Our investment in product and supply chain innovation has paid off with agency.
01:43Our investment in product and supply chain innovation has paid off with agency.
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