00:00My name's Mark Schelling. I'm a fourth generation farmer, York Peninsula, South Australia.
00:05I've been fortunate enough to be nominated for Westpac's Farm Innovator in South Australia.
00:14Probably where our innovation has stemmed from is we're standing in a paddock of lentils,
00:19which I'm part of a group that has developed this variety.
00:23It's the only private Pulse breeding company in Australia.
00:27And this is one of many things that we've developed over the years.
00:33Another one is our import business where we had a need for specific machinery items.
00:39So we created a business to help bring that in.
00:43Another one was mice were a problem eight, nine years ago.
00:47So we developed a system of delivering it.
00:51We didn't develop it. We actually helped get it to market.
00:55So farmers had a relatively viable product to use.
01:00So, you know, they're just a few things that we've done over the years.
01:04There's many more, but intuitively, that's what agriculture is about.
01:09It's one space that we as farmers can actually thrive in delivering innovation.
01:15Those arrangements in the years are the ones with other people before laughing.
