- hace 11 minutos
Laura Forero es una de las confundadores de Colombia Tech, y en esta entrevista cuenta el por qué cree que a los colombianos “les da pena hablar” a la hora de hacer conexiones de negocio, qué deberían aprender de los gringos al respecto, por qué hay que pensar la creación de empresas más allá de las fronteras y la necesidad de tener socios que complementen para poder escalar su organización. Ella junto con sus cofundadores lidera la organización que hace el Colombia Tech Week y el Colombia Tech Fest, toda una estrategia que busca traer al país todas las discusiones que se están dando sobre innovación, emprendimiento, liderazgo, inspiración, negocios, inteligencia artificial. En sus planes, para el próximo 10 al 16 de agosto de 2026, estima unos 20.000 asistentes, 4.000 tomadores de decisión, fondos de capital de riesgo, startups, empresas globales, universidades, gobiernos y líderes del ecosistema empresarial en una agenda con más de 150 eventos gratuitos y también un festival en donde esperan visitantes de Chile, Uruguay, Argentina, Londres y varios países de África. Aquí está la conversación para Emprendimiento y Liderazgo de El ESpectador.
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00:00A guest who, along with a group of people who know about technology, investment, and entrepreneurship,
00:07He put on a really big event, and that's what we're going to talk about.
00:11where investors, funds, family offices, and people who want to start businesses meet,
00:16people who have already started a business, people who have already gone from entrepreneurship to a large company.
00:20That's what we're going to talk about today in Entrepreneurship and Leadership with our guest next to us.
00:31Laura. How are you? Forero, right? Yes, sir.
00:35Laura Forero from Colombia Tech Week. Did I say that right?
00:38Colombia Tech Week, Colombia Tech Fest, EI Summit and a bunch more events.
00:42Well, she's the main subject of the interview.
00:45This is a space we have in El Espectador about Entrepreneurship, Leadership,
00:49which is available in text format for our subscribers, and in video format for the entire open and free community.
00:55and in audio for those who follow us in the world of podcasts.
01:00I, being Rone, do that exercise when I go for a run.
01:03Laura, welcome to this space.
01:05Thank you. I'm very happy to be here with El Espectador.
01:07Laura, where are we?
01:10The image shows a place where two people are having a typical armchair conversation, and there's a logo here that's sort of yellow.
01:16You'll have to tell us why, but in the background I see a lot of very young people, each with their own computer.
01:23And I think that's essentially what you are.
01:25But let's start there. Where are we?
01:28We are where Colombia Tech Week was born, which wasn't exactly the origin of that office, let's say.
01:33But where are entrepreneurs born, where is entrepreneurship born, where is innovation and technology born?
01:38and above all, spaces where we can all converge and continue generating many businesses.
01:43This is our office, which we've had for a few months now and it's become like the heart of the Tech ecosystem
01:49in Colombia
01:50As soon as founders, journalists, investors, and people who are, let's say, are coming,
01:56contributing a lot to everything we are doing in Colombia as a hub for innovation and technology throughout
02:01Latin America.
02:02Well, we're in the lead-up to an event that I mentioned, but he's already named about four other things.
02:09So, I really wouldn't dare say where we should start.
02:13However, the one that is very commercial, well-known, and popular is Colombia Tech Week.
02:19Even last year, within the framework of that event, I created and generated several pieces of content from there.
02:25And I also conducted interviews within that framework with people who had come to that event.
02:29So, I think we should start there.
02:30What is Colombia Tech Week?
02:33Colombia Tech Week is an international format that comes to Colombia through us.
02:37They're not a franchise or anything like that; it's an international format that's already used in many countries, like New York.
02:42Boston, Washington, San Francisco, Singapore, London,
02:46which is basically a week full of events all day, every day
02:50where there are events on innovation, entrepreneurship, leadership, inspiration, business, artificial intelligence,
02:56Everything related to ecosystems and businesses around the technological world
03:00They happen during Tech Weeks around the world.
03:03In this case, Colombia Tech Week is already in its third edition this year,
03:06But for the first time in Latin America, it also has a festival.
03:11This is the second edition of our Colombia Tech Fest, which takes place within the framework of Colombia Tech Week.
03:15And it's an event where all these people who are at these events throughout the city...
03:19can meet in one place.
03:21Okay, so we already talked about Colombia Tech Week, but he also told us about Colombia Tech Fest.
03:27How so? Because I remember that last year it was at the Museo del Chico in northern Bogotá,
03:33For those who don't know, it's a very beautiful, open, and very green property.
03:40It was very well located in Bogotá and there were a lot of people.
03:43I think that's something I'm going to ask him about.
03:45Perhaps there were more people than expected; surely there were people who had spoken very highly of the events.
03:49But what exactly is Colombia Tech Fest? Aside from Colombia Tech Week,
03:55Is the first one bigger than the second? How does that work?
03:58So, for everyone who might not understand or is asking this question,
04:01There are usually two parts to Colombia Tech Week.
04:04There's the free events section; we have an events calendar that people submit.
04:09large companies such as Adivienda, ColSubsidio, 30X and many more,
04:13They create free events for the ecosystem community,
04:16not only Colombians, but from all over Latin America, because more than 20,000 people come to Colombia Tech Week,
04:20people who are itinerant in different spaces,
04:23where you can register for free for a few days.
04:28The festival, which does have a cost, but it's a very affordable cost for everyone,
04:33It's a single location that, as you said, this year will also be in the Chicó Museum Park
04:37and where it is already an open-air festival.
04:39It's basically like the Coachella of technology in Latin America.
04:42It's a space with stages, co-working spaces, interaction spaces, investment opportunities,
04:47Demo days, workshops, learning spaces, and even private events
04:51for corporate clients that we have simultaneously.
04:54This year we will have more than 150 speakers.
04:56Last year we already met with the managing director of Bicycle,
05:00Mario Hernández, the owner of Servia Entrega, was there.
05:03Paula Barcenas from TikTok was there, and Marcela from Nubank was also there.
05:06And we had more than 150 entrepreneurs and large corporations and businesspeople from the country.
05:12Well, he said free, we all heard him.
05:14Where can people register for that free program?
05:18And where does the paid version access it?
05:20Well, people can access the entire agenda of more than 150 free events,
05:25not only in Bogotá, that's also very good to say.
05:27And that's because in parallel cities like Medellín, Cartagena, Barranquilla
05:31And there will also be free events.
05:33Santa Marta is going to have a huge event with Cursor.
05:35There will be a huge hackathon in Boyacá, just like in Cartagena.
05:39So, cities also join completely free of charge.
05:43Join us this week and you can go to colombiatechweek.co.agenda
05:47And there you can find all the events, you click, you register
05:51and they approve them so they can attend.
05:53Well, there's one important thing, it's always key to explain it.
05:57Colombia, Tech (technology) and Week (week),
06:01That's why they obviously have it in English, I imagine to give it greater scale.
06:04For those who suddenly don't know how to spell it, a cough.
06:07Ready.
06:08And the payment.
06:09And the Colombia Tech Fest, which is the event we have for two days,
06:12August 3rd and 14th, here in the city of Bogotá.
06:15It's an event that has a value of approximately between 150,000 and 200,000 pesos.
06:19for both days.
06:21This includes your entry, so that you can enjoy the spaces,
06:24of the entire agenda we have.
06:25And you can also find that event through colombiatechweek.co
06:29or through colombiatechfest.co.
06:32That's where all the tickets are.
06:34We have a super special discount,
06:35I'm also going to give the viewer a special discount code.
06:39so that everyone can use it.
06:41It gives me that.
06:41So, great for them to take advantage of it.
06:44Okay, so we have the framework, things are open.
06:47Now let's go, let's zoom in a bit.
06:49And I've been seeing your posts on social media
06:53And let's say they have, like, if we compare it now that Coachella said
06:56With music festivals, they have a fairly extensive lineup.
07:01Well, obviously in this ecosystem, Simón Borrero de Rapi
07:05He's like a superstar.
07:07But I've also seen other people who would traditionally feel one
07:10that are not very close or are not part of the day-to-day life of this ecosystem.
07:15How are they mixing that?
07:16How did they make that selection?
07:17And tell us about the names of people who will be able to, let's say,
07:22Discover and view their conferences and talks in this space
07:26from Colombia Tech Week and also Colombia Tech Fest.
07:28Well, people ask us a lot.
07:30How do we choose the people who are on stage?
07:32And basically, a lot of people believe that it has to be the people.
07:35or more famous, or more top, or more technological.
07:38And for us, I really think one of the most important things
07:41that they are very inspiring,
07:43so that people can move people
07:44and also stir those entrepreneurial spirits,
07:47to get ahead, to want to create more global, bigger companies.
07:51So, this year we'll have not only international people,
07:55For example, Jerry, the CEO of Clara, is coming.
07:57The CTO of Adi Global will be here
08:00And Ingrid's will be here too.
08:02In other words, big companies are going to be talking about technology.
08:05that they are doing in different places.
08:07But this year we'll also have a very Colombian lineup.
08:12And that makes us very proud because I feel like we always raise the bar a lot
08:16the people who come from outside,
08:17But I think incredible things are being done in Colombia.
08:20For example, Mauricio Hoyos will be there,
08:22who is a person who was on Shark Tank,
08:24but he is also the leader of Esencia,
08:26which is the entire Campín stadium and many of these types of places.
08:28Well, and many more businesses.
08:29And many more businesses,
08:30But it's also about understanding and telling people
08:32how an ordinary person like you and me
08:35not only can he achieve incredible things,
08:37but extraordinary.
08:39And for us that's super important.
08:41Tatiana Franco will be there,
08:42who is one of the most important podcasters in the country,
08:44Mercedes Campuzano, Lorenzo Hernández.
08:47For example, we'll have child panels
08:48that follow the legacy of the great companies
08:51that have been in the market for more than 50 years
08:52and how the company is transforming
08:55also through those who continue to take over companies in Colombia,
08:58who are extremely young people.
09:00So we're also going to have these kinds of talks
09:02where we're going to talk to old companies
09:05or of great legacy in Colombia
09:07and very new companies like Lumia,
09:09the one with the bodysuits we have.
09:11We're going to have financiers,
09:12the bank, Neki, Wompi, Wenia.
09:15They'll be talking too
09:16about how banking is transforming in the country.
09:19It provides housing, Colsubsidio.
09:21I think that large companies
09:22and many of those I have told you
09:23These are the brands that have evolved a great deal
09:27from technology
09:27and that they want to tell people
09:29how businesses are also modernizing,
09:33They are in the new wave
09:34and also many new businesses
09:36They need the old wave
09:38What are these large companies?
09:39because here we all come together
09:40and I think that's the heart of Techfest
09:43It's about being able to unite large companies,
09:45the big startups
09:46and also good entrepreneurs
09:48so that everyone can do business.
09:49I want to ask him now
09:51because, let's say,
09:52It's not just another event,
09:53you say,
09:54I believe one of its co-founders or partners
09:58I saw her saying that in a reel,
10:00It's not just another event,
10:01It's not your typical meeting
10:04because one goes a lot,
10:05If nothing else, let's just say that in this profession
10:07And you probably will too.
10:08and not only in Colombia but abroad,
10:10How do they manage to avoid it being the same old thing?
10:12How do they make the guest
10:14Maybe he'll be up there
10:15Don't come saying the same thing.
10:16which he has said in four or five other scenarios
10:19and so that people really
10:21who is watching us
10:22and who follows you on social media
10:24feel that you're going to find something different
10:26And suddenly, nothing more of the same?
10:28This is super important to us
10:29talking about real life
10:31And I think this is like the most special thing
10:33for us.
10:34For example,
10:34Last year we were with Don Mario Hernández
10:36and the María Guerrero of Siempre Entrega
10:37And we're not necessarily talking about companies.
10:39because we all know
10:40What does Servietre do?
10:41and Mario Hernández
10:42which also sells clothes and shoes,
10:44but of the entrepreneurial path
10:46really.
10:47We like to speak without filters,
10:49so that people know
10:49not only entrepreneurs
10:52as we are too
10:54always with obstacles,
10:55but here everyone independently
10:57of the type of business
10:58They face obstacles,
10:59They have challenges
11:00and they have difficulties,
11:02It's just that one learns to cope with them.
11:04learn to seek help,
11:05learn,
11:06And that's what we teach.
11:07at Tech Week
11:07and at all the events we have
11:09and it's about creating entrepreneurs
11:11and real entrepreneurs,
11:12especially business owners
11:13who see Colombia
11:14like a springboard
11:15towards the world
11:16And I think a lot.
11:17of what makes us different
11:18to us in general
11:19in Colombia Tech
11:19as a group,
11:21not only as an event
11:22of Colombia Tech Week
11:23and Colombia Tech Fest,
11:24but our event
11:25from Tama Silicon Valley,
11:26our I.I. Summit event,
11:27the one coming from GovTech,
11:28It's that we
11:29We don't want to stay
11:30in the bare minimum
11:31and in the normal
11:32and in casual situations,
11:33but in the extraordinary,
11:34really the experiences,
11:36the assembly,
11:37the events,
11:38the moments that there are
11:39within the festival,
11:40also during the week,
11:41all events
11:42What's up,
11:42There's a golf tournament,
11:43There are tasting events,
11:45of food,
11:46There are events that are workshops,
11:48200-person hackathons
11:49for students,
11:50There's everything.
11:51There are three padel tournaments,
11:53There is what you
11:54imagine
11:54in formats,
11:56Because learning this
11:57It's like when one
11:57teaches children
11:58the vowels,
11:59We need to be didactic,
12:00dynamic,
12:01not boring at all,
12:02People aren't going to come
12:03from Chile,
12:04Uruguay,
12:04Argentina,
12:05London and Africa,
12:06which are the countries
12:06of those who come,
12:07Brazil is going to have a house
12:08here,
12:09It's called Wings,
12:10with their association
12:11from there,
12:11will have a house
12:12for five days
12:13in Bogotá,
12:14for entrepreneurship only
12:16in Brazil,
12:17all connections
12:18that in Latin America
12:19what he is doing with Brazil,
12:20all the different
12:21entities such as
12:22Cold Capital,
12:23Bank,
12:23Dexpro,
12:24Colombia,
12:24are involved,
12:25This is not a topic
12:26startups only,
12:27It's a matter of entities.
12:28And like everyone else, we started
12:29to be a community
12:30ecosystem
12:30and to get the country out
12:32forward into the world
12:32also.
12:33Well,
12:33Laura,
12:33ready,
12:34She's a good spokesperson,
12:35No?
12:35That's conclusive.
12:37and Valgrano
12:37and also takes over
12:39of the word,
12:39Then it's my turn.
12:40interrupt there,
12:40oh well,
12:41Laura,
12:41I want to ask,
12:43Let's make a cut
12:43And let's go back to the past
12:45a bit,
12:45Let's get the mirror out
12:46rearview
12:47And let's tell the story,
12:49because you speak
12:50here for entrepreneurs
12:51outwards,
12:51of the people
12:52coming,
12:54people who inspire
12:55and those who can
12:55inspire with those people,
12:57He talks about brands
12:58very important
12:59in Colombia,
13:00giant banks,
13:02but he also speaks
13:02of people who have done
13:03that route
13:04and of their children,
13:06I managed to hear
13:07Lorenzo Hernández's case
13:08and Mario Hernández,
13:09which is a brand,
13:09let's say,
13:09very well known in Colombia,
13:10I also know Lorenzo
13:11and I interviewed him
13:12in this space,
13:13I want to ask you
13:14because of history
13:14of entrepreneurs
13:15from you,
13:16How did this come about?
13:17Why do they bring
13:18this event
13:19that he told me
13:20and I told him
13:20to the audience
13:21of the viewer
13:21which was already being done outside,
13:22But that's Colombia.
13:24the Colombian version,
13:26What is the path like?
13:27Are you entrepreneurs?
13:28How did they get together?
13:29How did they meet?
13:30And how did they say
13:31Let's do this
13:32that no one else has done
13:33here in Colombia?
13:34Well,
13:34our story
13:35It was curious
13:35in the ecosystem
13:36There are many events
13:37as you know
13:37of all types,
13:38cocktails,
13:39formats
13:39and we,
13:40Nicholas,
13:41Maria Jose and I
13:41we met
13:42especially during holidays,
13:43ecosystem events
13:44and also to give it
13:46context to people
13:47about who we are,
13:48I have an agency
13:49PR for startups
13:50and finance
13:51more than four years ago
13:52and it's called LensPR,
13:53Nico is also
13:54co-founder of Filo Legal
13:55What is a law firm?
13:56for startups
13:57and Maria Jose
13:58at the time
13:58I worked in Maviti
13:59what is an agency
14:00let's say based
14:01in artificial intelligence
14:02in marketing topics
14:03we started
14:04to find in a pile
14:05events
14:06in fact
14:06Nicholas with an Edge
14:07He was a client of mine
14:08and we started doing events
14:10and start interacting
14:11a lot
14:12this ecosystem
14:13a few years ago
14:13when there was a boom
14:14investment
14:15He was quite generous.
14:16Regarding the formats
14:17events,
14:18trips
14:18and we shared a lot
14:20and one day
14:21literally
14:22I wrote
14:23I opened a WhatsApp group
14:24one Saturday morning
14:25in 2023
14:26And I brought Majo and Nico in.
14:28and I asked him
14:29literally
14:30and I have the screenshot
14:30and all
14:31hello
14:31Let's do Tech Week
14:32or what
14:33and everyone ready
14:34firm, firm, firm
14:35And so Tech Week began
14:36literally
14:37It started with a chat
14:37from WhatsApp
14:382023
14:39in 2023
14:40in October
14:402023 more or less
14:41This is what it was
14:42in September
14:42I think so far
14:43We're celebrating our first anniversary
14:43from that chat
14:45and we started to have
14:46conversations
14:47at Café Rico
14:48a coffee that remains
14:49in zone G
14:49on Saturdays
14:50we started to gather
14:51to review
14:52just as we dreamed it.
14:53I bought a domain
14:54on GoDaddy
14:55I mean
14:56the most
14:58simple
14:58and random of the world
14:59all of us who have wanted
15:00We have undertaken that
15:01we have bought a domain
15:02The first thing is to buy the domain.
15:04But this started as
15:05and in fact today
15:06in retrospect
15:07because it's already 2026
15:08This was in 2023
15:10much of what
15:11what we talked about that day
15:13It's happening today
15:14I mean
15:14these names
15:15that I'm giving you
15:17For example
15:17the people who were
15:18at EA Summit
15:19Nvidia
15:20everything that's going to happen
15:21now at TechFest
15:21what happened last year
15:23that EA Sports
15:24who are the ones who do
15:25FIFA games
15:26that they become our sponsors
15:27I mean
15:27These are things that one sometimes
15:29they look so far away
15:30that not even
15:31takes them into account
15:32And that's what's happening to us today.
15:33That's why
15:34We've already started
15:36to build this
15:37in a much more sophisticated way
15:38We gave a presentation
15:39ourselves
15:40EA's agency
15:41I worked
15:42María José
15:42He created the website for us.
15:43I did one thing
15:44Nico did the other one
15:45each one has
15:46a very particular expertise
15:47And I think this is key
15:48in a society
15:49also for the one who
15:50I am watching this
15:50And that's because
15:51I am an expert
15:52doing events
15:53and in the operational part
15:54of everything that it implies
15:55an event
15:55Nico is very good
15:57in sales
15:57and growing
15:58in growth topics
15:59And Majo is excellent.
16:00in relationships
16:01on funding issues
16:02she was coming
16:03to accompany a few rounds
16:04so like
16:04each one had
16:05She was the one who did it
16:06the contact
16:06with the Arabs
16:07Yeah
16:07we through Majo
16:09we brought
16:09and one of our
16:10great allies
16:11It was the entire Arab world
16:14Arab Miracles
16:15with the, well, let's say
16:16Ambassador Amchansi
16:17has been an ally
16:18very big our
16:19Brazil was also
16:20the first country
16:21guest we had
16:22this year unfortunately
16:23with Qatar
16:24and the whole situation
16:25that existed in the Arab world
16:26Well, obviously
16:27we couldn't have them
16:28But everything that has happened
16:30internationally
16:31Majo has connected
16:32a lot of that
16:33me on my side
16:33of the events
16:34Nico through events
16:35and also a lot
16:35of what we do
16:36and we have begun
16:37to grow a lot
16:38to the point that already
16:39we had the first ones
16:41believers
16:41October
16:42put yourself in.
16:42January
16:43of the year 2024
16:44We already had believers
16:45We had some sponsors
16:46very important
16:47who believed in us
16:48out of nowhere
16:49literal
16:50And that's when they start to appear
16:51people like Tomás Ríos
16:53that at the time
16:54was with us
16:54accompanying us at the beginning
16:56and then he
16:57because he is
16:58in the fit
16:58He had to leave
17:00let's say that
17:00of the group
17:01of co-founders
17:02And that's where they come in.
17:03Andrés and Daniel Bilbao
17:05to become partners
17:05also strategic
17:06with us
17:07And that's where it begins
17:08all this story
17:09super crazy
17:10because we
17:10in 2024
17:11we were literally
17:12the five
17:12I mean
17:13there was nobody
17:14This is a tour
17:16Well, that's where I'm going.
17:17I'm going there.
17:17let's say that
17:18Well
17:18She told the beautiful story.
17:19because always
17:20Those are the stories.
17:20I always say
17:21to everyone who goes to the newsroom
17:22of the viewer
17:23In this case, we are outside.
17:24that here everyone always
17:25Sorry, I'm making the image here.
17:26They put their logo on it
17:28and it's very inspiring
17:29The guy from Go Pass told him so.
17:30I told him so
17:31to those from Avi
17:32to Sebastian
17:34and said
17:34It looks very nice.
17:35and all very inspiring
17:36But it hasn't all been
17:37path of smiles
17:39no no
17:39No
17:40how has the time been
17:41that difficult part
17:43Because of course
17:43The three of them sat down
17:44they were inspired
17:45connected
17:46They were one way or another
17:47already known friends
17:48and they sought the same purpose
17:51Yeah
17:52They knew where they were going
17:53and they knew that each one
17:54He had a talent
17:55which added
17:56not that he repeated
17:56clear
17:57But what about the difficulty?
17:58What has this journey been like?
18:00to undertake
18:01of going to knock on the door
18:01to many of those places
18:02That's clever.
18:03today they trust
18:03But before they said
18:04I have no idea
18:05Who are you?
18:06how do they intend
18:07let them go
18:07who knows how much money
18:08Well, I think
18:09that there are several points
18:10And I'm going to start
18:11with the most difficult
18:12and it's the no
18:13what you say
18:13I mean
18:14This is not that we
18:15we have simply
18:16reached all brands
18:17of the country
18:18Oh yes, come on
18:18I want to give it to him right now.
18:19so that he/she has his/her sponsorship
18:21No sir.
18:21so the first thing
18:22It was understanding the model
18:23of our business
18:24which basically
18:24It was about having the best brands
18:26global and national
18:27that they would support us
18:28in all this
18:30have great resistance
18:32to the rejection
18:33and to understand
18:33what was it that people
18:34I needed
18:35at the beginning
18:36everyone was saying
18:37that there were no people
18:37who mocked us
18:38There were people who thought
18:39like crazy
18:40people who said
18:41Oh, but there are people
18:42doing in the United States
18:43How do you have
18:44this example
18:45because they are like
18:46bringing that here
18:47And at the beginning we said
18:48I'm not going to ask for permission.
18:49to nothing and no one
18:50It's up to us to move forward.
18:51receiving the CIS
18:52that we had
18:53because we also had
18:54many CIS
18:55and it was people
18:55who supported us a lot
18:56and that he believed
18:57really
18:57genuinely in this
18:59but also afterwards
19:00The next stage is coming
19:01and it is
19:01after many
19:02They say yes
19:03and after that too
19:04of many rejections
19:04how do you build something
19:06that has never been built
19:07in Colombia
19:07then it was understanding
19:08what was it that made us
19:10different
19:11and that it was not
19:12any event
19:13in Colombia
19:13unlike many
19:14Latin American countries
19:15More than 50 pass
19:1660 events per year
19:17then
19:18In fact, one of the values
19:19our era
19:20how we centralize
19:22400 events
19:23that happen during the year
19:23in Colombia
19:24in the ecosystem
19:25And that was the scoop.
19:26from TechWeed
19:27Let's centralize all those people
19:28in just one week
19:29and let's bring
19:30to more countries
19:31to more top people
19:32because a president
19:33He's not going to come three times
19:34to an event
19:35so
19:35We had to arm ourselves
19:36an event
19:37under the international format
19:39where this was felt
19:40that I wasn't going to be here
19:41the usual people
19:42but the people
19:42more difficult
19:43to find
19:44in the world
19:45And that's what we've achieved
19:46thereafter
19:47there is a stage
19:48that any entrepreneur
19:49It can happen to you too.
19:49and not only
19:50It's the cash flow
19:51that too
19:52It still needs to be resolved
19:53somehow
19:54which is the business
19:55pure and simple
19:56of the day-to-day
19:56exactly
19:57But how you grow
19:59how you grow
20:00of a small event
20:01that in 2024
20:02It was just TechWeed
20:03week
20:04how you grow
20:05towards the second year
20:06which is 2025
20:07TechWeed week
20:08more festival
20:09and how you grow
20:11in 2026
20:12with Tama Silicon Valley
20:13in San Francisco
20:14in May
20:15and iSummit
20:15TechWeed
20:16and TechFest
20:17in August
20:17and now a GovTech
20:18So there are five.
20:19five things
20:20in the same year
20:21third year
20:22so
20:22how you grow
20:23how do you pivot?
20:24like your people
20:25adapts to change
20:26like us
20:27also
20:27Our lives change
20:29because, obviously
20:30being the founder of this
20:31This is not
20:32papaya
20:33as they say
20:33This needs to be done
20:34also to be worked on
20:35in addition
20:36in order to grow
20:36with the business
20:38And that's where they are.
20:39I believe that the great challenges
20:40because here
20:42There is no shortage of tears
20:43stress
20:43the pressure
20:44the anguish
20:45uncertainty
20:46because even though
20:47we have gone
20:48and we have also transformed
20:49a lot
20:50towards a company
20:50with lots of content
20:51I think I understand
20:53what you are looking for
20:54the large corporation
20:55the big startups
20:57and above all
20:57Colombians
20:58also of the common
20:59That's what I think
21:00what has the heart done
21:01something bigger from this
21:02ready
21:02That's where we made the cut.
21:03which for me is necessary
21:04Here's what we have
21:05especially stories
21:06the viewer
21:06139 years ago
21:07undertaking
21:08I say
21:08because almost
21:10It's one of our turns
21:11to be renewed every year
21:12I am 21 years old
21:13in the newspaper
21:14and I started out being
21:14court reporter
21:15and today
21:16Let's say I'm one
21:17of those in charge
21:18of the digital strategy
21:18from the newspaper
21:19the oldest in Colombia
21:20It was my turn
21:21start selling
21:22digital subscriptions
21:23when nobody in this country
21:24I believed in paying
21:25a single peso
21:25through the digital world
21:26and well
21:27That's where the business plan comes from.
21:28It's not what everyone would want
21:30But there are people
21:31who trusts in good information
21:32thank you
21:33I take this opportunity to tell you
21:34because these contents
21:35They're for you too.
21:36Let's go back now
21:37to the business
21:37Laura
21:38and it is
21:40I say
21:41I am deeply in love
21:42of education
21:43I am one of those who believe
21:45that education
21:45is the way
21:46to change social structures
21:47to change entire societies
21:49And I think you
21:50last
21:50that's what they are
21:51education can last
21:53based on experience
21:55But I also feel something
21:56since when do I know
21:58relatively well
21:59this entire ecosystem
22:00And it's very
22:01of the same
22:03for the same
22:03I have that feeling
22:05It is a value judgment
22:06that Edwin has
22:07who's been doing this for years
22:09Perhaps I'm wrong.
22:11and that's it
22:12Laura is going to tell me
22:13Edwin
22:13if you're wrong
22:14for these reasons
22:15Or suddenly you're online
22:16But how do we do it?
22:18to take him
22:18this kind of thing
22:20to more people?
22:21Suddenly, Mr.
22:22that he is undertaking
22:23with one very basic thing
22:24because he undertook
22:25out of necessity
22:27and no more
22:27and not because of opportunity
22:28as surely
22:29if there are many
22:30of those who are
22:31in this ecosystem
22:31that they have undertaken
22:32It's because of opportunity.
22:33and not out of necessity
22:34How do we do it?
22:35so that this becomes
22:36more massive
22:36to the extent
22:37in which
22:38There are people
22:39wanting to get an education
22:40but he sees them as very distant
22:42says
22:42Not that technology stuff
22:43that AI first thing
22:44It's not with me
22:46I don't even know English
22:47I don't understand
22:48I mean
22:48that thing about artificial intelligence
22:49I see that everyone
22:51news reports
22:52But I don't understand that.
22:52because I'm an electrician
22:54How to do
22:55to host an event
22:56of this type
22:56a little more people
22:58and suddenly
22:59ultimately
22:59filter that funnel
23:00that one always
23:01search the world
23:02of business?
23:03precisely thinking
23:04in which we
23:05we have become
23:06a very educational channel
23:07inspiration
23:07first
23:08That's why we have
23:09many workshops
23:10within all
23:11the events we do
23:12festivals
23:13free events
23:13whatever there is
23:14There is always education
23:15in everything we do
23:16secondly
23:17It's that we've become
23:18a media company
23:19And I think you've noticed.
23:20suddenly on social media
23:21Now we are all here
23:22teaching a lot of things
23:23tricks
23:24how to use artificial intelligence
23:25And I think it has been
23:26one of the channels
23:27more massive
23:27We already have
23:28almost 100,000 followers
23:29with 2 million views
23:30in Colombia Tech
23:32official
23:32Let's say it's our account
23:34Instagram
23:34Colombia Tech
23:35It's ours
23:36is our new @ symbol
23:37because we've already returned
23:39more than Colombia Tech Week
23:40already a whole group
23:41content
23:42around these topics
23:43technology
23:43entrepreneurship
23:44innovation
23:45And that's why
23:46now all that
23:46It's free
23:47within easy reach
23:48another thing
23:49I think many people
23:50They are afraid
23:51For example
23:51what I was telling you
23:52I have 150 events
23:53free
23:54under registration
23:55on my website
23:56to many people
23:56And they still ask us
23:57They are afraid
23:58participate
23:58and actually
24:00This is only
24:01fill in the data
24:02And I think so too.
24:03as Colombians
24:04facing the barrier
24:05that if it is seen
24:06very aesthetic
24:07does not mean
24:07that it's not for certain people
24:09not at all
24:09the other way around
24:10precisely
24:11and obviously
24:11We like it
24:12put for free
24:13everywhere
24:14Because it's already there
24:15and the webinars
24:16What do we do?
24:17They are free
24:17the spaces
24:18that we have
24:18For example
24:19all of the
24:19first days
24:20are completely
24:21free
24:22festival prices
24:23They are super super
24:24access
24:25and within the festival
24:26There will be more than 60 workshops
24:27I mean
24:27so that you realize
24:29plus the 150 talks
24:30in both stages
24:31that we will have
24:32so
24:32I believe that here the so-called
24:33beyond
24:35whether we are inclusive
24:36or not
24:36It's that people
24:37dare to go out
24:38even
24:39There's something very interesting.
24:40I want to tell you
24:41What's happening at Tech Week
24:42And that's because people
24:42She's embarrassed to talk
24:43so
24:44Then I give them the context.
24:45I think I know
24:47where does it go
24:47But she was the one who named him.
24:49so
24:49we have
24:50we have
24:50more than 200 years
24:51past
24:51We had 250 events
24:53that year
24:53We have 250
24:54because the week
24:55it's shorter
24:55but these events
24:57which are free
24:57150
24:57150 events
24:59more than 150
25:00I have 156 right now
25:01throughout the city and the country
25:02above all
25:03I have most
25:0390% in Bogotá
25:05You register for the event
25:06you're going
25:07You are approved
25:07you reach space
25:08and to many people
25:09obviously
25:10being part
25:11or not be part of it
25:12of the ecosystem
25:13They feel very sorry
25:14make approach
25:15greet
25:16introduce
25:16and the Colombian
25:17It has a lot of that
25:18if she arrives with a friend
25:19she stays with the friend
25:20the entire event
25:21and here let's say
25:22that the so-called royal
25:23and what do I do to him?
25:24not only to the ecosystem
25:25through Tech Week
25:26It's that the Colombian
25:28He needs to be more American
25:29on this
25:29and it's going out
25:30to look for the businesses
25:31Do you remember?
25:32when people
25:32He sold door to door.
25:33you and I
25:34I am also a communicator
25:3515 years ago
25:37and one
25:38I didn't have
25:38these tools
25:39That was called
25:40suitcase
25:40one
25:41going out with the suitcases
25:43to look for business
25:44calls
25:44then
25:45there was no
25:46Instagram
25:47this way
25:47I mean
25:48These channels didn't exist.
25:49There were newspapers
25:49magazines
25:50And I think we have
25:51that begin to recover
25:52much of this
25:53because even if we bring
25:54to the top people
25:55of the world
25:56equal
25:56if you don't come closer
25:57if you don't do the approach
25:58but
25:59You measure yourself
26:00to begin
26:01to do business
26:02have the conversation
26:03I think we're going to stay
26:04at Tech Week
26:05as we have it
26:05if you understand me
26:06And that's why always
26:07we are kind of promoting
26:08formats
26:09where people
26:09can break the ice
26:10Tell us about that
26:11I really
26:13I want you to
26:13I think I'll explain it later
26:14But emphasize that
26:15And please, to the camera
26:16and it is
26:17what is it like to be more American
26:19what is it like to be more American
26:21in the approach
26:22because clearly
26:23the majority of the audience
26:25that see us
26:25She is Colombian
26:26what is it like to be more American
26:28in the approach
26:28when one talks about business
26:30the Colombian
26:30It has two things
26:31or rather
26:32They're sweeping everywhere
26:33First, it has an attitude
26:34incredible
26:35and she loves to talk
26:36of them
26:37of what they do
26:37of what they sell
26:38What is it missing?
26:39she is interested
26:40and also
26:41courage
26:42of arriving
26:43to burst in
26:43In a place
26:44where he doesn't know
26:45to no one
26:45You see them and you say
26:46Laura, I couldn't network.
26:48me too
26:48Well, but I saw you.
26:49there
26:50drinking your soda
26:51I saw you in the living room
26:52but when it arrives
26:53networking time
26:54the penalty appears
26:55Fear appears
26:56And that's where
26:57where business is stalled
26:58Because, well, you're already here.
27:00You already came
27:00in order to understand
27:01and connect with those people
27:02tap hello
27:03how are things with you?
27:04I am Laura Forero
27:05how are you?
27:06I am from Colombia Tech
27:07And we do this
27:08But if it's a person
27:09that suddenly
27:10we don't know
27:11in Colombia
27:11It's not that easy.
27:12above all
27:13I'm speaking to entrepreneurs
27:14that are in the early stages
27:15who are these people
27:16that you're telling me
27:17when it was time for one to sell
27:19until she can't take it anymore
27:20One already says
27:21did you know?
27:22Hi, how are you?
27:23look
27:23this is me
27:24This is my QR code.
27:25Let's meet
27:25You even become friends with one of them
27:26of the people
27:27very fast
27:28But for someone who is just starting out
27:30the first thing for me
27:31They have to start
27:32to go to free events
27:33we already have enough
27:34through the website
27:35of Colombia Tech Week
27:35second
27:36when going
27:37to be able to break the ice
27:38yourselves
27:39Don't expect the owner
27:40come from the event
27:41and introduces them to someone
27:41because surely
27:42This is not going to happen
27:43in none of the events
27:44of the country
27:45because I'm not just talking about mine
27:46Starco
27:47GoFest
27:47There are a lot
27:48and I believe that our purpose
27:50It's putting people there
27:51from all of us who do this
27:52and the people who take advantage of it
27:54And the third thing is
27:55do things
27:57that they have to do
27:58if we are here
27:58creating content
27:59innovating in this
28:00If you, who have been here for 21 years
28:01in journalism
28:01I've had about 12 or 15
28:03We have had to innovate
28:05being here in front of the cameras
28:06You can do it too.
28:07with his camera
28:08with his cell phone
28:09start to be part
28:10of this ecosystem
28:11This is not a matter of social strata.
28:12It's about being present
28:14which I think is the most important thing
28:16and let's not limit ourselves
28:17What if I come from here?
28:18or from there
28:19if you know Spanish
28:20And you're Colombian
28:20and you're in Bogotá
28:21and you can move
28:23to one of the places
28:23You'll definitely be able to do that event
28:25Okay, there you go.
28:26if I wanted to hear that
28:27Because it's true
28:29when one is outside
28:30one can see that it is different
28:32They relate in a different way
28:34but paradoxically
28:35I have always felt
28:35as Laura said
28:36The Colombian is a charmer
28:38I didn't see it that much.
28:40as Laura describes it
28:41But it's true
28:41Many people arrive at an event
28:42and stays with his friend
28:43and doesn't talk to anyone else
28:44and I think the goal
28:46This is where we break the ice
28:48because when one breaks it
28:49He doesn't know what he's going to find.
28:50Laura, it's time.
28:51of the pitch
28:52And they are questions.
28:53out of the box
28:54looking for answers
28:55out of the box
28:56then it's time
28:57of the pitch
29:02Okay Laura
29:03if I could change
29:05a rule of business
29:06that was within his power
29:08What would it be?
29:10And why?
29:11Don't ask me for a discount.
29:15Do they always ask for a discount?
29:16not always
29:17but people
29:18He's always like
29:19And the Colombian too
29:21It has a culture
29:21business
29:22very important
29:23in Uruguay, but let's check.
29:25What other benefits do we have?
29:26How else can we review it?
29:28then I would like
29:29that they would accept me
29:3090% of businesses
29:31just like that
29:32as present
29:32if I could sell
29:33your business
29:34to an audience
29:35who doesn't know
29:35and has no idea
29:37technology
29:38of festivals
29:40networking
29:41But he has money.
29:42to invest
29:43How would you sell it?
29:44in less than a minute?
29:45Colombia Tech Week
29:46It's an event
29:47for everyone
29:48It's an event
29:49which brings together more
29:49of 15,000 people
29:50every year
29:51where there will be
29:51investors
29:52corporate
29:53potential clients
29:54and also founders
29:55of large startups
29:56if you want to do
29:57your investment
29:57at the moment
29:58earn money
29:59and build community
30:00come for Colombia Tech Week
30:01August 10-16
30:03in Bogotá
30:03Well, there it is.
30:04See?
30:05Chair of how
30:06deliver a message in less
30:07I spend about 20 seconds
30:09What has been
30:10that mistake
30:12tremendous
30:13What did he do?
30:14whether by undertaking
30:16whether working
30:17for a company
30:19in his personal life
30:21but from whom he learned the most
30:23for me
30:24exactly what I was talking about
30:25It's fear.
30:25and fear
30:26Let's get started!
30:27to be your own
30:29protagonist of the story
30:30that you are your own personal brand
30:32being an entrepreneur
30:33at the moment
30:33It's no longer just about starting a business
30:34a business
30:34in the financial section
30:35or administrative
30:36or create a product
30:37You have to be a personal brand
30:39and we have to get going
30:40and expose themselves to the public
30:41And I think that's holding it back.
30:43to many people
30:43for me
30:44the topic of fear
30:45to become a public figure
30:47fear
30:48to face challenges
30:49absolutely absurd
30:51which are very
30:52very very challenging
30:54that generate us
30:55a lot of anxiety
30:56much uncertainty
30:57extremely new things
30:58We'll talk now.
30:59with a lot of artificial intelligence
31:00This has been happening.
31:0150 years ago
31:02This is nothing new
31:03But those who have faced
31:05to those technological challenges
31:06or those who have faced
31:07to the language
31:08to leave Colombia
31:09to be a company
31:10directly
31:11in the United States
31:12in Brazil
31:12in Peru
31:12in Chile
31:13I think that
31:14facing fears
31:15and the limitations
31:16that we have put
31:17always
31:17Oh, stay in Bogotá
31:19Stay in Cartagena
31:20stay here
31:21Oh, don't make videos
31:22But hire a community manager.
31:23here
31:24the one who is an influencer
31:26has businesses
31:26and the one who has businesses
31:27It's his turn to leave.
31:28from here too
31:29but in Colombia
31:30there is a community
31:31that supports you
31:32that supports you
31:32and what it teaches you
31:33how to get out too
31:34boxing
31:35and towards Latin America
31:36But that happened to him
31:37So that's a mistake
31:38What happened to him?
31:39And you say
31:40nowadays
31:41I fell short
31:43and I took off afterwards
31:44I fell short
31:45at a moment
31:46where to be
31:48exposing myself in this way
31:49so publicly
31:51suddenly
31:52how to interact
31:53in this way
31:53It wasn't the most
31:54It makes me feel comfortable
31:55and today I feel
31:56that not even
31:57It's an option
31:58It's a line
31:59business
31:59a line
32:00of my life
32:00It's already part of it
32:01of my daily life
32:02and now it's like
32:03I made that change
32:04and I turned it back
32:05a reality
32:06for me
32:06a weakness
32:08turned
32:09a fortress
32:09which is turning
32:10on one occasion
32:10But look, it wasn't a weakness.
32:11but I had
32:12I didn't want to
32:13I didn't want to
32:14it was like
32:14and many founders
32:15that we see them
32:16Oh Lau
32:17more interviews
32:18More videos
32:18more things
32:19and sometimes one too
32:20He's lazy
32:21because creating content
32:21It is a discipline
32:23This is a discipline
32:24This isn't about picking up a phone.
32:25and stop to talk
32:26in front of a telephone
32:27No
32:28if you believe
32:29that's how it is
32:29That's not the case
32:30This has a method.
32:31and strategy
32:32especially because
32:33create your personal brand
32:34It implies that you know yourself
32:35so you know who you are
32:36and that you know who you are
32:36within the business
32:37And these are things
32:38that not everyone
32:39still wants to face
32:40because they are not clear
32:41Where are they going?
32:41And it's perfect.
32:42because entrepreneurship
32:43It never gives you clarity.
32:44and not all of us have
32:45that being equal
32:46We don't all have to be the same.
32:46This is the fourth one
32:47let's see
32:48what business
32:50one dreams of doing
32:51but due to the vicissitudes
32:53of life
32:53has not been able to
32:54because he hasn't had time
32:55because he/she didn't want to
32:56because it hasn't been launched
32:57because it hasn't found
32:58to the partner
32:59partner
32:59co-worker
33:01friend
33:01whatever
33:02But what are you saying?
33:03some day
33:03some day
33:05I will fulfill it.
33:06I think that
33:07I'd love to
33:08to be able to work
33:09in a project
33:09with women
33:10It's something I've been doing.
33:11for many years
33:12and be able to start accelerating
33:14women who do not have
33:15the opportunities
33:16that we have
33:17by many of us
33:17we're already here
33:18which we already understand
33:19much of this business
33:20we've been at it for a while now
33:21I believe that opportunity
33:23I worked at Mintiqui
33:24in government
33:24and for me
33:25this type of audience
33:26They are still somewhat forgotten
33:28And I would like to be that person.
33:29that might attract them more
33:30towards the ecosystem
33:31We agree
33:31We can do it in partnership
33:33and behind the camera
33:34Someone's name is Ana María
33:35who also knows
33:36Yes, we can do it
33:36together
33:37and the last one
33:38and it is
33:39How is your mental health?
33:41before he answers me
33:42Why am I asking you that?
33:44Because it's a question.
33:45that I returned
33:45fixed
33:46in these interviews
33:48And that's because I felt
33:49that they were all wonderful
33:50perfect
33:51successful
33:52millions of dollars
33:53investment rounds
33:54everyone with a huge smile
33:56But I am one of those who believe
33:57that behind that
33:59There is a lot
34:01investment in your mental health
34:03clear
34:03I want to know that
34:04And obviously tell people about it
34:06because they already realized
34:07the energy it has
34:08when he did that
34:09There are more than 30 people here.
34:11maybe I'll tell
34:13How is your mental health?
34:14Today is fine
34:15But it hasn't always been this way.
34:16It is a process
34:18I think I was talking to you.
34:19of all the changes
34:20that the company generates
34:21the uncertainties
34:22But that's not all.
34:23It's that your life changes
34:24with the business
34:25For example
34:26nothing more than the fact
34:27that you have to move
34:28closer to the office
34:29that you have to leave
34:30to your dog in the house
34:31that you don't have time for yourself
34:32that your family
34:33say good
34:33And when are you going to show up?
34:35that your family
34:35I have no idea
34:36What is the ecosystem?
34:37They don't even care
34:38nor do they understand
34:39I didn't even know what I was doing
34:40as PR
34:40much less now
34:41I have a lot of companies
34:42We already assume
34:44in cool brands
34:45the belly
34:45and I don't know what
34:45but the others
34:46They have no idea
34:47what is
34:47and that sometimes
34:49your life separates
34:51and focus only
34:51in business
34:52and your personal life
34:53Don't be your number one
34:54because you have no way
34:55because you end
34:56at 8 or 9 at night
34:58even sports
34:59your lifestyle
35:00that you were already having
35:01I think to do
35:02a change
35:03an internal pivot
35:04of all these customs
35:06that you brought
35:06and become a founder
35:08like dad or mom
35:09full-time
35:10because my children are here
35:11who are my entire team
35:12And here I am.
35:13let's say being
35:14that person
35:14that is there for them
35:15I think it was one
35:16of the biggest challenges
35:17for me
35:17Besides, I already had
35:18a business
35:19well, for a few years
35:20which still follows
35:20obviously operating
35:22but also sacrifice
35:23and delegate almost 100%
35:25that company
35:25Well, it was also a transition.
35:27important to me
35:28in choosing
35:29since there is an issue
35:30elections
35:31and it is
35:32what represents me today
35:33And me today
35:34because it represents me
35:34Colombia
35:35good
35:35so
35:36right now
35:37after such
35:39transit
35:40well then
35:40Let's get back to the course
35:41from the interview
35:41with one last question
35:43and it is
35:43how much does it cost to do
35:44all this
35:45This is a world
35:46business
35:46We talked about business
35:47and not
35:48He gave us a lot of figures
35:49at the beginning of the event
35:50of the number of people
35:51and so on
35:51but
35:51How much is it worth to do this?
35:52I asked him one day
35:55to Gabriel Santos
35:57the president
35:58Colombia Fintech
35:59which by the way
35:59I met this morning
36:00We both run
36:01and we always cross paths
36:02on the side
36:02which also became
36:03very disciplined
36:04in that scenario
36:05but
36:06and when it started
36:07to tell
36:07I was terrified
36:08because basically
36:09He almost pulled me out
36:10the accounts
36:10how much did it cost
36:11a truck
36:12move
36:13from a place
36:13to another
36:13in order to be able to carry
36:14one thing
36:15that only now
36:16I was in Bogotá
36:16and now there was
36:17Ranquilla
36:17how much does it cost
36:18to hold an event
36:19of these
36:19rather
36:20I'm not talking about an event
36:22but as
36:22everything they're doing
36:24from here
36:24which he already told us
36:25which is not just one thing
36:26nothing else
36:27so that they know
36:27and of the 150 events
36:29that I have
36:29a week
36:30each
36:30it costs on average
36:32between 20 and 70 million
36:33of pesos
36:34an event for 100 people
36:35of 50 or 200
36:37multiply the 150
36:38hosts
36:38or companies
36:39that they are going to invest
36:40that money in Bogotá
36:41or in the country
36:42to hold those events
36:43a festival
36:44like the ones you know
36:45which are festivals
36:46more or less
36:46as in my case
36:47between 10,000
36:48and 14,000 people
36:50generally
36:50one of 2,500
36:51This can already exceed
36:53the 3,000
36:534 billion pesos
36:55so
36:55and not only that
36:57I'm not putting you here
36:58my payroll
36:58my operation
36:59natural
37:00is to do the event
37:01I have a company
37:02And I have a festival
37:03and every festival
37:04and each event
37:04It almost becomes a project
37:06a different company
37:07already in our business
37:08major
37:08so
37:09this cash flow
37:10is one
37:10and everyone is turning
37:11let's say that
37:12some new projects
37:13I start a business 5 times a year
37:15because everyone
37:15It's my turn to look for him.
37:17financing
37:18ticket office
37:19aesthetics
37:20mounting
37:20production
37:21all the creative part
37:23and this requires
37:23giant teams
37:25in parallel
37:26I have a team
37:26that is working
37:27in a lot of projects
37:28in accelerations
37:28What do we do?
37:29in the growth section
37:30in the commercial part
37:31in everything we already do
37:32in a traditional company
37:33so
37:34these costs
37:35are
37:35payroll
37:36production
37:37creation
37:38growth
37:39what it costs
37:40create content
37:41nothing else
37:41when you grow up
37:42of a person
37:43who only made content
37:44on social media
37:44to one that already produces
37:45that edits
37:46that we have a lot
37:47of reels
37:48we have 10 videos
37:49per day
37:49they become costs
37:51gigantic
37:52not even
37:53They are the trips
37:53the ones that are expensive
37:54but
37:54such as in-person attendance
37:55I am more expensive
37:56that virtuality
37:58and how to start a business
37:59traditional
37:59obviously
38:00it becomes
38:01a giant challenge
38:02financially
38:03for business
38:03And that's why
38:04well the part
38:05let's say to grow
38:06It will always be
38:07a day-to-day
38:07for us
38:08Well, there it was.
38:09the forum work
38:09is one of several
38:11she fortunately
38:12The names were given
38:12of its partners
38:13many times
38:14interviewed here
38:15entrepreneurs
38:15and they won't let go.
38:16and it seems a little
38:17unfair
38:18because it's not a job
38:18that one person does
38:19if it's not a team
38:20a team
38:21There it is
38:21the forum work
38:23co-founder
38:24from Colombiatec
38:25Let's leave it at that.
38:26yes sir
38:26from Colombiatec
38:27with his other two partners
38:29that started
38:30three years ago
38:31in a chat
38:32from WhatsApp
38:32well, that too
38:33Business begins
38:34another person
38:35here he was telling me
38:36one day I started
38:37my business
38:38at a Starbucks
38:39in Singapore
38:40only
38:40against the world
38:41and recently
38:43I just sold it
38:43in a million
38:45in Colombia
38:45which I do believe
38:47that sometimes
38:48one needs
38:49It's taking the first step
38:49What did you do?
38:50And now look at everything
38:51and think big
38:52I think my best advice
38:54is
38:54don't stay
38:55in what they see
38:56and in the comfortable
38:57but in what
38:57really
38:58It can be extraordinary
38:59and that they can
39:00change life
39:01because that's where it is
39:02I think the difference
39:03and it is in power
39:04thinking about ourselves
39:05like people
39:05that we can be
39:06extraordinary too
39:08we can be extraordinary
39:09unforgettable
39:09inevitable
39:10rather
39:11all
39:11all that
39:12you see
39:13the news
39:13It could happen to you
39:14Laura
39:14Give me your hand
39:15Laura
39:16a pleasure
39:16thank you so much
39:17Laura
39:18here in space
39:19from Colombiatec
39:20in the north of Bogota
39:21Ana María
39:21who helped us
39:22with the contact
39:22who is behind the scenes
39:24And well, you know.
39:25that this information
39:25It remains for
39:26the entire community
39:28open on YouTube
39:29for our
39:30subscribers in text
39:31who like to read a lot
39:32and for whom
39:33They want to hear us
39:34well, in audio
39:34via Spotify
39:36thank you so much
39:37See you next time!
39:38see you soon
39:39Bye
39:40Bye
39:41Bye
39:41Bye
39:41Bye
39:41Bye
39:41Bye
39:44Bye
39:44Bye
39:44Bye
39:45Bye
39:46Thank you.
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