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Es la matriz de un grupo empresarial hecho para impactar a la sociedad colombiana, así la define Juan Carlos Gómez Villegas, quien lidera esta organización con más de 12.500 colaboradores, presente en 872 municipios y activos consolidados por COP $32,8 billones. Data de 1911 y nació “para contribuir a superar las condiciones de pobreza” de los trabajadores más necesitados, recuerda, mientras anuncian una billetera con USD 25 millones para hacer crecer emprendimientos en el país desde la gestión empresarial. Buscan acompañarlos, ayudarlos a escalar y cuando están en un nivel más sólido, soltarlos para que sigan volando solos. En esta esta conversación, el presidente de la Fundación Grupo Social también habla de Emprender Paz, de la inversión que hicieron en a2censo, la plataforma de inversión y financiación de la Bolsa de Valores de Colombia, el programa Emprender paz y lo que proyectan del nuevo gobierno nacional.
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00:10Welcome to a new installment of interviews, today's viewer with an economic focus.
00:16a guest who is the president of the Juan Carlos Gómez Villegas social group foundation Juan
00:24Welcome to the one that likes to be here, the viewer for the first time, yes, first time that is
00:30This is the first time here, and I think it's also the first time we've interviewed someone from the
00:35social group foundation because there is something very particular here and that is that I am going to tell you a little bit about who
00:40It's the social group foundation, or rather, I'm going to tell you about a series of brands that perhaps you
00:45They know them, and they are the owners of the parent company of those brands. Here they are, I'm going to read them because they are
00:50several bank social savings bank investing foundation social group colmena insurance colmena capitalizing bank
00:58wbi group emprendir paz una que me gusta mucho de eco inversiones servir y capital serserv y más
01:07He has a lot of capital invested in other brands that I'm looking into. Am I right or not, Juan?
01:12Carlos is correct, yes sir, that's right, that's right, and also listen to this: more than 12,500 collaborators
01:19In Colombia, we have a presence in 872 municipalities, approximately 6.9 million customers, and consolidated assets.
01:2632.8 trillion pesos, we're talking about something gigantic, Juan Carlos, and you're the one in charge.
01:33ship's helm, thank God, temporarily, while He allows it, fortunately, yes, well then
01:40So let's talk about business, let's talk about the economy, let's talk about a lot of investment, but I want you to
01:46Let's start by talking about the foundation for you and the concept of who leads it, which is...
01:51Juan Carlos Bueno Social Group Foundation, no, the social group foundation is first and foremost a
01:59Good news for the country, let me start there, and it's good news for the country because it's a
02:04The organization is celebrating its 115th anniversary this year; 115 years of history, that is to say, the foundation has seen
02:12to have spent more than half of the country's republican life, yes, and to have seen everything that
02:18what happens
02:18In the country it has seen its evolution and progress and it started in 1911, then the social group foundation today
02:27One can describe it in modern terms as an NGO, which is a foundation, a non-profit entity
02:35which is also the parent company of a business group, that's strange because one normally
02:40It is the opposite of companies that have a foundation or business groups that have a
02:46foundation through which they channel their work efforts for society; here it is the opposite.
02:52The foundation has companies, and these companies are part of its instruments for impacting society.
02:59Clearly, it's a very different, very successful model, very successful in terms of social impact, and above all, perhaps
03:08What's even stranger is that it's a social impact that occurs through direct work with
03:13communities
03:13We'll talk about that later for sure, but the foundation has also created through its companies
03:19Companies have always, since their inception in 1911, had productive activity to influence and impact
03:28Socially in the country, no, no, it doesn't have to do with things added or extra to business activity
03:35The business activity itself has become a social work of the foundation; I believe that in
03:41Let's say I've been covering economic news for many years, and it's a model
03:45sui generis is truly different, that's how it was born, they conceived it from the beginning, that's how it was, or in transit
03:51The development of the model was adjusted and changed; thus it was born in 1911 when the Jesuit priest
03:59José María Campo Amor founded what was then called the San Francisco Javier Workers' Circle
04:05Here in Bogotá, it was born with this same focus, with this same perspective; its objective was, in other words
04:15Let's say that the goal of the time was to contribute to overcoming the conditions of poverty of the poorest people
04:21Today we talk about our foundation's objective as contributing to overcoming structural causes
04:28Regarding poverty, the truth is that over time this has not changed, and from the beginning, Father Campo
04:35love in that savings section of the in that in that circle of workers created the savings section of
04:40Workers' Circle, that savings section which was the first social work of the foundation is
04:47Today, the Caja Social bank, which is one of the companies of the Grupo Social foundation, so that since
04:52Father Campo Amor always conceived the idea of the workers' circle, today a social group foundation.
04:58as a platform where there are companies with productive activity and where there is direct work with communities
05:07Both mixed from the beginning, since then nothing has changed in the DNA, it remains exactly the same, it won't
05:13can change because a very particular thing about foundations is that their object and DNA cannot
05:19It can't change, it's true, it's true. Well, okay, Diego, who is the president of the bank?
05:25Caja Social had also told us a fragment; that one was a little longer. Juan Carlos was more...
05:30More specifically, more executive summary, and they did indeed see it that way from the beginning, which I believe in.
05:36This observation, very much from an economic journalist's point of view, makes a lot of sense, especially if you look at the social pyramid.
05:41Traditionally, they are always at that base, which is where the real social impact of a president is.
05:48From an organization that is growing a lot, this week when I interviewed him he told me I don't understand
05:52Why does traditional banking always focus only on the top segments when
05:56The real need for help is at the grassroots level, where even financial education is lacking, but
06:01Okay, let's go to the world of business and the world of entrepreneurship. You recently
06:05I was told that they created a $25 million fund focused on investing in startups.
06:13I want us to start by talking about that, how it is, how entrepreneurship works today.
06:18It's very fashionable, let's say, but presidents with companies from 100 years ago
06:23They always told me, "Eduin, we were entrepreneurs 100 years ago, it's just that there weren't as many networks."
06:27Social media and news outlets like this, so tell us about that, he takes a significant cut of 25
06:34Millions of dollars to invest in ventures like that... well, I'm not going to give you a little context.
06:40for the social group foundation, productive activity has always been the main focus
06:48For the simpler people with lower incomes, it has been fundamental, fundamental; that's how it was born.
06:56As the business organization said, whose first company was the social housing bank, but many more
07:03Productive activities arose in that era, mutual aid societies for the protection of the elderly.
07:08protection of retirement benefits for illness issues, but this was, let's say, very, very rich in
07:16Productive activity is where everything begins, so a fundamental focus of the organization has been to promote productive activity
07:26and business, and that's why we use every means we can to build an ecosystem around
07:37Businessmen, and what do I mean by businessmen? By businessmen, well, they are more
07:42vulnerable and what entrepreneurs are those business owners
07:46They are small businesses, they are micro-entrepreneurs, and that's why SMEs, and that's why the foundation wanted
07:54to create a whole business ecosystem around them, and thus the social housing bank, for example, an important part
08:02The social housing bank's funds are allocated to microfinance, but also to supporting small businesses and what we call the
08:08entrepreneurs, who are those people who own businesses, sometimes very informal ones, to them the bank
08:14He wants to accompany them at all times
08:16Also, Bank W, a niche bank dedicated to microfinance, and the company
08:26Our insurer, our fintech company, also originates productive digital credit for these small entrepreneurs, and in this...
08:36In our environment, we needed something, and that something was an activity that would allow us to support the entrepreneur in their management.
08:46business no longer from the perspective of financial or insurance services, but in its management
08:51business and what we want is to capitalize on 115 years of experience in doing business by building businesses in these small initiatives
09:04that sometimes they perhaps lack an impetus to become more formalized, to grow more, to have a certain inertia and
09:12That's what we want to do with this fund created within a foundation company called
09:16The business project management company will have this fund which will be primarily intended to support entrepreneurs
09:27But supporting them to walk together is another distinctive feature of the foundation throughout its management.
09:35In their companies and in their direct work with communities, it is not about assistance, it is about promotion; they deeply believe in the capacity
09:44from people to them
09:45to get ahead so they can take control of their own destiny, and that's what the foundation does: accompany them.
09:53These processes occur in all dimensions, and this one is no different; therefore, what the foundation does is accompany it.
09:59to that entrepreneurial team, to that company with capital that can arrive in different ways; first it can be a loan
10:06a convertible bond or one with equity itself so that those companies can
10:12Let's say, to finalize, let's say, to finalize their investment plans, yes, but we also come to support the entrepreneurial team with people
10:19that they are prepared for that and then that support helps the company grow and strengthen it in many dimensions
10:27And each company is different, each sector is different, and the idea is that once those companies are strengthened
10:35so the entrepreneurial team regains control
10:38which has never stopped having from his company but now we're withdrawing in some cases
10:45We are willing to stay even longer whenever this can connect with the business ecosystem of
10:52the foundation
10:53There, she is willing, let's say, to let that remain as part of, even as part of, her business apparatus, so to speak.
11:01I have a question, Juan Carlos, and that is who can access those resources, or rather, where
11:05Any entrepreneur knocks on your door and could benefit from your support. How do you segment your audience?
11:14It is known who gets it and who doesn't, one way or another, who gets it opened up to.
11:17the door and who do they say no to?
11:18Yes, here we have capitalized on the manager's almost 10 years of experience of going back, bumping up, learning, and
11:27We've reached a point where we're working with companies that have a little bit
11:31Now mature, it's an entrepreneurial team that has managed to prove, let's say, that their company works, that it has a certain level
11:38sales figures that aren't exactly a significant level, and we're willing to support companies that already
11:47have crossed that threshold a little bit
11:48Because we have found that it is very important that these companies, if they do not have that support, can
11:57To end up falling here, they need that fundamental support; there are other instruments to support companies that are in sectors at times
12:06Let's say earlier in the entrepreneurial process, for that the manager isn't necessarily already in place; for that we eventually have
12:16other instruments of the organization
12:17With the bank or even among friends, they can be, let's say, accompanying those processes; in fact, we are also starting, we just finished
12:26to start with the Colombian stock exchange, an alliance in a rising movement is a
12:34A platform created by the stock exchange that allows access to investors who are ordinary investors, not highly sophisticated investors.
12:44Citizens who can make capital investments in the stock market but with small amounts to finance
12:52small businesses
12:55To finance small businesses, the great thing about Ascenso is that Ascenso is this platform that allows the entrepreneur
13:01resorting to financing that is not financing from financial institutions but financing in the capital markets through
13:09a collaborative platform where investors are also very small investors
13:13Then it democratizes the capital market through both supply and demand, and we have become
13:20anchor partners of the stock exchange to be able to make permanent recurring investments in this type of business initiatives that reach
13:30also seek funding
13:31Then I understood correctly; in the first one, the fund is for companies that already have a level of maturity.
13:37Those with a consolidated entrepreneurial team likely already have a minimum viable product that has been verified and proven in the market.
13:44They have the numbers to prove it.
13:45Let's talk a little more about the startup model, and secondly, what is the promotion process?
13:51Indeed, there is one, up to one can invest in companies that obviously pass certain checks on the stock exchange
14:01They accept them, the possibility of investing opens up as you see fit, today at 6 in the morning and any
14:08Anyone—you, me, anyone—can come in and buy a fractional share of that company through the stock exchange.
14:15of values
14:15This is how it becomes democratized in one way or another, and they obtain cash flow and fresh resources to invest.
14:21grow your business
14:22Okay, now I understand. They're in both. Now let's go to one that I...
14:27The particular fascinates me a lot; I like it a lot because I believe it has a social meaning that goes logically with
14:32What you do and what we do in the audience is called undertaking peace.
14:36What does "entrepreneurship for peace" mean, and why do you believe in it and continue to fund it year after year?
14:42Well, not undertaking peace is an initiative that is already 19 years old
14:47It is an initiative led by the social group foundation through an entity called the corporation
14:53undertake peace
14:54It has some very important allies
14:57But what it aims to do is to make visible
15:01companies that, within the framework of their business management
15:05They build peace, and I want to pause here for a moment.
15:09When we talk about business activity, we are talking about the core of business activity.
15:14not one of those things that are done right next door
15:16but additional actions
15:18not additional topics but things that are part of business management
15:22which is not an example for people to understand
15:23Let me give you some examples of peanut growers' associations
15:28that in their business what they do is market the purchase of coffee from associates and sell the coffee
15:36cocoa, sorry, and selling cocoa
15:39There, commercial management involves all aspects of cocoa marketing.
15:43and sometimes even its initial transformation
15:46So they do it in very complex territories
15:50where this emerges as an alternative, for example, for illicit crops
15:55and it also arises to involve the people of the region in the production chains
16:02So there we are talking about an initiative
16:05in certain territories that are also very complex
16:08who, through their ethical business practices, produce peace
16:12It's good, they bring peace.
16:15They produce peace because peace is not only that which derives from political agreements
16:19That's definitely necessary.
16:21but peace
16:22Peace, as understood by the social group foundation, is the peace we call it.
16:26It is the peace that originates in the development of territories
16:31in access to opportunities
16:32and it is even the peace that originates in the hearts of people
16:37And then we even have some other initiatives
16:40which had to do with an important businessman
16:44who was kidnapped at the time
16:46but he kept his business project in the same place
16:50and that the same collaborators of the business site where they were
16:55They were even the ones who managed
16:56that that person could return from their kidnapping
17:00to continue working at your company
17:02That's another initiative.
17:03they have spent time there
17:05I believe more than a thousand initiatives
17:08and they continue to support them
17:09business
17:10And what we do is make them visible
17:12We support them
17:13There are some prizes
17:14There are some prizes that are capitalized
17:16Let's say in technical management, etc.
17:18but above all
17:20What most catches our attention about the award
17:23is to be able to make visible
17:26concrete forms
17:27of peacebuilding in everyday life
17:30to exalt those true heroes
17:32that exist in every corner of the country
17:35in all sectors
17:36of all sizes
17:38who are doing business every day
17:40and through his company
17:41They are generating a lot of well-being
17:43Yes, I agree
17:44And then peace takes on new dimensions
17:48which are different
17:50and the winners themselves in their testimonials
17:52They offer it to us
17:53That's spectacular!
17:53I've heard that many times.
17:55to some of those entrepreneurs
17:56who say that peace is a business
17:57Above all, it's a good business
17:59which I think I also agree with
18:01in what Juan Carlos was saying
18:01the peanut growers
18:02There are fishermen's associations
18:04There are people making technology
18:06in the middle of nowhere in Colombia
18:08And I think those people
18:09We must value it and rescue it
18:12You made an investment
18:13as well as 51% of Bank W
18:15He just managed to name Bank W
18:17But there are a lot of people.
18:18which does not know Bank W
18:19Tell us about Bank W
18:20and above all
18:21How have you been?
18:22with that investment
18:24well no
18:24Bank W is a bank
18:25very important
18:26It's a niche bank
18:28It's about microfinance.
18:29which was established in Cali
18:31you should have at this moment
18:3240 years
18:34and it's a bank
18:36that is oriented
18:37fundamentally
18:38to support micro-entrepreneurs
18:40and to micro-entrepreneurs
18:42particularly
18:43from that area of the country
18:44although it is widespread
18:45all over the country
18:45and it has capabilities
18:47very important
18:48to get there too
18:49with productive microcredit
18:50to the rural sectors
18:51and we
18:54We saw a lot of affinity.
18:56with the foundation
18:57WWW Colombia
18:58which was the owning foundation
19:01from Bank W
19:03so
19:04within the framework of that affinity
19:06we found that our investment
19:10controlling
19:10at Bank W
19:11so that I can bring
19:13the things that we already
19:14we have been able to learn
19:15based on experience
19:16in the financial sector
19:18that we have
19:20but also joining in
19:21to which they have
19:22at Bank W
19:23We saw a huge possibility
19:25to grow
19:27W Bank
19:27and to fill it
19:29of many possibilities
19:31in digital topics
19:32in technology topics
19:34in administrative synergies
19:37etc.
19:38are
19:38so
19:39that alliance
19:40what did we do
19:41around Bank W
19:41of which
19:42because we are in control
19:44has allowed us
19:45as I was saying
19:47continue strengthening
19:48the ecosystem
19:50that we want to build
19:51around
19:53to that small business owner
19:55to that business owner
19:56one listens to you
19:58and indeed
19:59realizes
19:59that there is consistency
20:00among what they say
20:01and what they do
20:01one listens
20:02how it was born
20:03the Social Bank
20:04then what they do
20:06with Ascent
20:07what they do
20:07with Emprender Paz
20:08what they are doing
20:09with Bank W
20:10and it seems to me
20:11which has a logic
20:12of meaning
20:12and I want to do it
20:14the same question
20:15that I did
20:15at the time to Diego
20:16the president
20:17from Banco Caja Social
20:18and it is regularly
20:20I've been doing this for over 15 years
20:21in economic journalism
20:22one regularly
20:23every month
20:24take the balance sheet
20:26of the financial superintendency
20:27of the profits
20:27and the profits
20:28of the financial system
20:29including banks
20:30And I am one of those who believe
20:31that people
20:32He hates banks
20:34with evidence
20:35There they all are.
20:36the comments
20:37below those notes
20:38not only in El Espectador
20:39but I feel
20:40that there is a particularity
20:41with your bank
20:42and then I feel
20:44that with the foundation
20:45of you
20:45And that's because people
20:46He doesn't hate them
20:47on the contrary
20:47one listens
20:48to the people outside
20:50speak very well
20:50of you
20:51Why do you think
20:52What happened?
20:53Don't tell me
20:54Edwin
20:54because we are
20:55focused
20:55on the social issue
20:56and not because
20:56He's already done it for me.
20:57several times
20:57Don't tell me
20:58Why do you think
20:59than other banks
21:00people
21:00does not speak well
21:01and instead
21:02of the organization
21:02of you
21:03Yeah?
21:03Let me speak
21:04from the experience
21:05our
21:06from the bank
21:06not from the industry
21:08in general
21:08yes
21:09indeed
21:10It has a bad reputation.
21:11Yes, there is a bad reputation.
21:12but
21:15what here
21:16has happened
21:17let's say it's
21:17very particular
21:18And it's very special.
21:19and what has been
21:20very consistent
21:20in time
21:21It is loyalty
21:22to the segments
21:23to whom
21:24we orient ourselves
21:25In other words, don't move.
21:26up where
21:27one would say
21:28that there is no need
21:29instead below
21:30Yeah
21:30in the wind
21:31Let's say when there is
21:32when there is
21:33we have maintained
21:34faithful to our
21:35we have maintained
21:36loyal to our customers
21:37in good times
21:37and in the bad times
21:38when there is wind
21:39in their favor
21:39when he/she is not
21:40the wind at their back
21:41Let me give you an example
21:43from this
21:44I don't know if he mentioned it.
21:46Diego
21:46But the pandemic
21:48It was useful for many things
21:50even for a little bit
21:51accentuate
21:52in that sense
21:53let's say of
21:54of
21:56of
21:58belonging
21:58that our customers have
22:00with the bank
22:01that affection
22:02which also has
22:03during the pandemic
22:04They locked us all up
22:05Yeah
22:06the social bank
22:07as
22:08like all our companies
22:10it is oriented
22:11to those segments
22:12let's say
22:12low income
22:13to the families
22:14low income
22:15and to these units
22:17productive
22:17smaller
22:18when they locked us up
22:20during the pandemic
22:21who were most vulnerable
22:22on account
22:23of those restrictions
22:24were precisely
22:26our clients
22:27our clients
22:28so
22:30we wondered
22:32with Diego
22:33fairly
22:33Well
22:35What are we going to do?
22:36our clients
22:36They cannot leave
22:37to do the shopping
22:38clear
22:38How are they going to pay us?
22:40the quotas
22:41at the bank
22:42the installments of their loans
22:43and many of them
22:43probably informal
22:44of an informal economy
22:45that he couldn't be
22:46on the street
22:46But of course
22:47But of course
22:48so
22:51we were saying
22:52what are you doing
22:53the friendly bank
22:54What does a friend do?
22:55the friendly bank
22:56It is the social savings bank.
22:57It's the bank's slogan
22:58Yes, but
22:58But it's not just a slogan
22:59that is the purpose
23:01that the foundation
23:02has designed it for the bank
23:03so that the bank can be
23:05That's the parameter.
23:06that the owner
23:07has established to the bank
23:08You have to be a bank
23:09the friendly bank
23:10Whose?
23:11of these segments
23:13What does a friend do?
23:14and then we gathered
23:16we saw
23:17What can we do?
23:18And we wondered
23:19Well
23:20What does a friend do?
23:21And what a friend does
23:22that is to say
23:24You know what?
23:25take care of yourself
23:26We'll talk later
23:27And that's what he did.
23:28the social bank
23:29he announced it to everyone
23:30their massive customers
23:31debtors of the massive
23:34sirs
23:34Take care of yourselves
23:36don't worry
23:37for now, regarding the credit
23:37We'll talk about that later.
23:39first month of the pandemic
23:42second month of the pandemic
23:43the same
23:45we were exactly the same
23:46then we told them
23:47to our customers
23:47to the bank's customers
23:48Look
23:49Take care of yourself
23:51We'll talk later
23:52of that criterion
23:52We'll talk later
23:54But we want to tell you
23:55from now on
23:56something
23:57and it is
23:58You will not be charged
23:59this only
24:01because
24:01we know that this
24:02It's much stronger.
24:04with the most vulnerable
24:05then we'll do it
24:06to load together
24:07I want to give him a sign
24:09that we're going to
24:09to load together
24:10We are going to forgive them
24:1150%
24:12of the interests
24:13of this fee
24:15of that month
24:1550%
24:17in whatever
24:18that we do
24:18after
24:19we're not going to
24:20to collect
24:22second month
24:23of the pandemic
24:23third month
24:25of the pandemic
24:26people believe
24:27that the banks
24:28lend
24:28the silver
24:29from the banks
24:29the banks
24:30lend
24:30the savings
24:31from the public
24:31we couldn't
24:33keep saying
24:34simply
24:34that we didn't charge
24:35nothing
24:35so
24:36we told them
24:37to the customers
24:37from the bank
24:40come closer
24:40whoever can pay
24:41and pay
24:42your share
24:42and those who cannot
24:44We'll talk later
24:46but whoever approaches
24:48to pay
24:48and can pay
24:49from now on
24:49their quotas
24:51in this installment
24:52which was the third
24:53of the third month
24:54of the pandemic
24:55the bank
24:56he's going to
24:57condone
24:5830%
24:58of the interests
25:00to everyone
25:01without need
25:01that nobody
25:02Raise your hand
25:03or anything
25:05third month
25:06of the pandemic
25:07but this
25:08It was going to take a while.
25:09It was a topic
25:10absolutely unprecedented
25:11so
25:12we were saying
25:13what structurally
25:14we can do
25:15and to what extent
25:16we can commit
25:18so
25:18we met
25:19with Diego
25:20the president
25:20from the bank
25:21And we said
25:22Okay Diego
25:22when
25:23There are people
25:24that they have
25:25restrictions
25:26income
25:26like those that
25:27at the moment
25:27there is
25:29you
25:30how to solve
25:30that topic
25:31with the clients
25:31as is normal
25:32and he told us
25:33Look
25:33if one can
25:34relieve
25:34the flow
25:35cash register
25:35to these
25:36to these people
25:38by 30%
25:41per month
25:41for 6 months
25:43those customers
25:44they can get ahead
25:45cash flow
25:46It's the oxygen tank
25:47which it works with
25:48a company
25:48clear
25:48clear
25:49It's the silver
25:50with which
25:50that moves
25:51every day
25:51like the one that one
25:53load in pocket
25:53to move
25:54in their daily life
25:55if I relieve him
25:56have to pay
25:5730% less
25:59of what normally
25:59He has to pay
26:00in your quota
26:01for 6 months
26:02that person
26:03at the end of a semester
26:04can arrive
26:06to get ahead
26:06That's the story
26:07from the bank
26:07but
26:09obviously
26:10Yes, but this topic
26:11It was unprecedented
26:12absolutely unprecedented
26:13It was unknown
26:14if there were vaccines
26:15if I was going to see them
26:15available
26:16in the end
26:16and how were they going to be
26:18the restrictions
26:19mobility
26:19We knew nothing
26:21We had a lot of uncertainty
26:22but then
26:24the foundation
26:25He went to do
26:26their accounts
26:27and the foundation
26:28as the owner of the bank
26:29after having made them
26:30in a very responsible manner
26:31What he said was
26:32come on
26:33the foundation
26:34social group
26:35bank owner
26:36the matrix
26:37he's going to pay
26:38during a semester
26:41for each one
26:42of their clients
26:43of the massive
26:4530%
26:46of its credits
26:48in return
26:49you are welcome
26:50So
26:51in return
26:51simply
26:52that each one
26:53reach your 70th birthday
26:54Let us always remember
26:55That is the criterion
26:56promotional
26:56that there is always an effort
26:58There is always an effort.
26:59from someone
26:59which is not subsidiary
27:00It is not a welfare service
27:01sorry
27:02so
27:04the commitment
27:05was that one?
27:05the foundation
27:06pays for you
27:0730%
27:08and you put
27:1070%
27:10And the people complied.
27:11well, people
27:12clear
27:12He/She fulfilled
27:13and so?
27:14It was an effort
27:15very important
27:16for the bank
27:16and for the foundation
27:19Now I understand
27:19because the system
27:20They hate him
27:21but you don't
27:23at last
27:24of 6 months
27:27people
27:28they had to
27:29reassemble
27:30in its credits
27:30100%
27:31of the quota
27:32obviously
27:33during all this time
27:34the bank
27:34made use
27:35of all the aid
27:36and of the
27:38mechanisms
27:38of accompaniment
27:39to the debtors
27:40and everything
27:40did
27:41let's say
27:41use
27:42as best
27:44could
27:44but this
27:45in particular
27:46It was very special.
27:47and
27:47at last
27:48of 6 months
27:49the customers
27:50from the bank
27:51They got back on board
27:52in its credits
27:53100%
27:53and we're talking
27:54that 97%
27:55or 98%
27:57of the customers
27:57They reassembled
27:58in its credits
27:58100%
28:00none were reported
28:01never in Datacrédito
28:02or at the central stations
28:04credit
28:05never
28:06They didn't lose
28:06their businesses
28:07who were vulnerable
28:08in their homes
28:09and they were able to continue
28:11forward
28:11so
28:12these customers
28:13Well, of course.
28:15This is a relationship
28:16that is not transactional
28:17but it's a relationship
28:18which is planned
28:20long term
28:20which is missionary
28:22well clearly
28:24it manifests
28:25at times
28:25on end
28:27like this
28:28but permanently
28:29the foundation
28:30he is wondering
28:31in their companies
28:32these companies
28:34that they have to do
28:34to open doors
28:36to give you access
28:37to which he does not have access
28:38to generate proposals
28:39of value
28:40that go beyond
28:41I think I understood him
28:42many of us who are
28:43watching the interview
28:43We understood him
28:44and well there
28:45one already
28:46may have arguments
28:47why people
28:48really
28:48many people
28:49that I asked him
28:49by the bank
28:50case
28:50He already speaks to her very well.
28:51of that entity
28:52And now I understand
28:53also from the foundation
28:54and the organization
28:55I want to ask you
28:56We are in the middle of transit
28:58change of government
28:58And it's about to run out.
28:59time
29:00only if I have
29:01the president
29:01from a foundation
29:02similar size
29:03let's see
29:03I remember again
29:04the number
29:0412,500 employees
29:06I have to ask him
29:07How do they project
29:08the relationship
29:08with the new government
29:09now that we are
29:10in settings
29:11in changes
29:12I know that businessmen
29:13They almost always tell me
29:14Edwin
29:14It's that one invests
29:15in the long term
29:15indiscriminately
29:16the governments
29:17and surely
29:17You're going to leave me
29:18around there
29:18but
29:19Finally, there is a change.
29:20There is a change
29:21And there is a change
29:22of model
29:22There is a change
29:23proposal
29:23the country also
29:24is divided
29:25half and half
29:25half
29:26voted for the one who won
29:27half
29:28half
29:29and a little bit more
29:30voted for the one who won
29:31Otherwise I wouldn't have won
29:31and the other half
29:32for which he lost
29:34And you obviously
29:35They've already made it clear to us.
29:36that attend
29:36to the segment
29:37of the population
29:37from the base
29:38How do you see the relationship?
29:39forwards
29:40with the new government
29:41clear
29:42and obviously
29:42beyond people
29:43who are in the new government
29:44to remain relevant
29:46in the coming years?
29:48then apply
29:49the same formula
29:50that we have applied
29:51115 years
29:52back
29:52that is to say
29:53for 115 years
29:55we have seen pass
29:56many governments
29:57There is plenty of water
29:59What happened?
29:59under the river
30:00and the foundation
30:00It has been done each time
30:02stronger
30:03more solid
30:03has never stopped
30:04of making investments
30:06business
30:06has never stopped
30:08to surrender
30:09with full power
30:10their mission
30:11Have they never lost money?
30:12there are years
30:13there are years
30:13which have been difficult
30:14I must say
30:15that year
30:16the era
30:17of the mortgage crisis
30:18from the year 99
30:20It was very complicated
30:21for the organization
30:22but in general terms
30:23one sees an organization
30:24which has been growing
30:25and that it is very robust
30:27and very solid
30:28That's not it.
30:29That kept happening
30:31And it's not going to stop happening
30:32because also
30:34missionally
30:34for the foundation
30:35it is necessary
30:37generate business activity
30:38because it is their social work
30:40apart from the
30:41which we haven't been able to talk about
30:43which is that of the territories of progress
30:44but
30:44what we see
30:46It's an opportunity
30:47today
30:48to start generating
30:50a culture
30:51different
30:51And I want to talk
30:52a little bit of that
30:55we are divided
30:56but they are
30:57They are some
30:58segmentations
30:59and some segregations
31:00and some
31:01distances
31:03that they have underneath
31:04latent themes
31:05that unite us
31:06that summon us
31:08Colombia is good
31:10Colombia has many things
31:11very positive
31:12and we're all in it
31:14in the same
31:15How wonderful that this is it
31:16the opportunity
31:17so we can get on board
31:18all
31:19with a common purpose
31:21where everyone
31:22let's be incorporated
31:23where there are no marginalized people
31:26I believe that is a mission
31:27that we have today
31:28all for
31:29contribute
31:29public sector
31:30private sector
31:31and it's a moment
31:32very special
31:32so
31:33I think that's the best thing
31:35We can do it right now
31:36is to capitalize
31:37one moment
31:37like
31:38with a favorable wind
31:40where the activity
31:41private
31:41See opportunities
31:43so that everyone
31:44Let's join
31:44in that boat
31:45to create
31:46such as those conditions
31:48that allow us
31:49look at everyone
31:49to the future
31:50with hope
31:51And it's a window
31:52of time
31:53relatively short
31:54we have to be able to
31:54leverage
31:55this moment
31:56very special
31:57this favorable wind
31:58for a start
31:59to cultivate
32:00to sow
32:03something that is
32:04a culture
32:04trustworthy
32:05of a purpose
32:07common
32:07of
32:08see how we have evolved
32:10but also
32:10how we have evolved
32:11all
32:12to include them
32:12to everyone
32:13which implies
32:14also ask
32:14I am willing
32:15to put
32:17It's a moment
32:18let's say
32:19very special
32:20What is my fee?
32:21and well
32:21You appointed him
32:22and I had it around here
32:22then I don't want to
32:23that we leave
32:24without him speaking about it
32:25what's that
32:25territorial
32:26It's progress
32:27Well
32:27They took him to
32:28plateaus
32:29to the goal
32:29to Cali
32:30if I'm not mistaken
32:31I imagine it was
32:32That had something to do with it
32:33Bank W
32:33I don't know
32:34oh well
32:34what's that
32:35and tell people about it
32:37Because, well, obviously
32:37It has to do with territory
32:39And if there is anything
32:39in what
32:40Let's say we have to work
32:41in Colombia
32:42It is in the territory
32:43Yeah
32:43so
32:44the management model
32:45of the foundation
32:46It's a model
32:47very different
32:48I would say innovative
32:50that is adapting
32:51permanently
32:53and?
32:54what you are looking for
32:55fundamentally
32:56is to generate
32:56the social impact
32:56and he succeeds
32:57through their companies
32:58as we have discussed
32:59until now
33:00which are companies
33:01designed
33:01for the common good
33:02and he achieves it too
33:04through
33:04direct work
33:06with communities
33:06which is not business
33:09that instrument
33:11work
33:11in society
33:12we have called it
33:13territories progress
33:14because?
33:15because we don't work
33:17in vertical
33:17let's say private
33:18we work
33:20in a territory
33:21for 35 years
33:23that direct work
33:24it is becoming focused
33:25territorially
33:27so
33:28at the foundation
33:29we selected
33:29some territories
33:30which are
33:31complex
33:31marginalized
33:32vulnerable
33:33For example
33:33poor
33:34plateaus
33:34Where are we?
33:35And I'm going to mention them to you.
33:36We are in Cartagena
33:37on the other side
33:38of the Swamp
33:39We are in Buriticá
33:41in Antioquia
33:42in Necoclí
33:44in Algeciras
33:45in El Huila
33:45in Tango
33:47in Nariño
33:47and also in urban areas
33:49like Bogotá
33:50in Bogotá
33:50we are in
33:51in Suba
33:52in Bilbao
33:53we are in
33:54in Ciudad Bolívar
33:55in Sierra Morena
33:57we are in
33:58in Mesetas
33:59in the Meta
34:00We arrived recently
34:01and we're arriving
34:02to Cali
34:03to a subterranean territory
34:03that we are
34:04by by
34:05to be announced
34:08and we want to continue
34:09looking to expand
34:10our territories
34:11What does it consist of?
34:12that job?
34:12What's going on there?
34:13exact
34:13us
34:14Let me describe it
34:15it's more like
34:15like a little story
34:16because what we
34:17we do
34:17we selected that territory
34:18which is very vulnerable
34:19which is limited
34:20between 10,000
34:21and 50,000 inhabitants
34:22more or less
34:23the one from Cartagena
34:25It has 100,000 inhabitants
34:26but the others
34:27are among those dimensions
34:29because it allows us
34:29closeness
34:31We arrived with a team
34:32of professionals
34:33of different
34:34characteristics
34:35there is
34:37sociologists
34:38anthropologists
34:39business administrators
34:40etc.
34:41that are prepared
34:43technically
34:44do it
34:44they move
34:46to that territory
34:46to live their lives
34:47in the territory
34:48are
34:49true
34:49missionaries
34:50and there
34:52They leave with their families
34:53to live there
34:54for no less
34:5610 years old
34:56our work
34:57in a territory
34:59It lasts no less than 10 years
35:00that is to say
35:00It's temporary
35:02But it's a long-term project.
35:04we'll point him out
35:05to
35:06to a measurement
35:07basic
35:08that measures
35:0810 dimensions
35:10quality of life
35:11revenue generation
35:12stake
35:13in the public sphere
35:13solidarity
35:14education
35:15resolve their conflicts
35:17relationship with the environment
35:18There are a total of 10 dimensions
35:21that we have
35:22let's say
35:22classified
35:23in 44 indicators
35:26and we put them
35:27We measured it upon arrival
35:28and every two years
35:29throughout our work
35:31of accompaniment
35:31we arrived in the territory
35:33to get to know him
35:34to listen
35:36to walk it
35:37to build trust
35:39that is being built
35:40only in this way
35:41and after a year
35:42We have a diagnosis
35:44of the territory
35:44we have traveled
35:45the sidewalks
35:46or the blocks
35:47and we know
35:48who are the people
35:49who are
35:50What are the dynamics?
35:52of the territory
35:53and at the end of that year
35:55we produce a diagnosis
35:56that the community knows
35:58that did not exist before
36:00The authorities know him
36:01also
36:01like a large census
36:02something like that
36:03and the potential
36:06of the territory also
36:06and that
36:08and the
36:08and the actors in the territory
36:10then we summoned them
36:11so that they may also participate
36:12in construction
36:13of his own plan
36:14developmental
36:15It is a development plan
36:16in the long term
36:17It's the dream
36:19of the community
36:19is the common purpose
36:21from that community
36:22and in that converge
36:23all
36:24to build it
36:25it is designed
36:26the foundation
36:27is part of the community
36:28He also participates in that
36:29But it's the community.
36:30the owner of her plan
36:32and once
36:33adopts the plan
36:34the community
36:35implementation is coming
36:36which is the one that takes
36:37longer
36:38and the implementation
36:39implies
36:40that the community
36:41herself manages
36:42resources
36:42manages
36:44public policies
36:46manages
36:47relationship
36:48with others
36:48with other entities
36:50with companies
36:51with another type
36:51of foundations
36:52which we also incorporate
36:54We're off to work
36:54and we partnered
36:55with others
36:56in order to do it
36:57and we're leaving
36:58of that territory
36:59not when simply
37:01we sowed
37:02the conditions
37:03developmental
37:04but when we see
37:06that we are achieving it
37:07indeed
37:09and then
37:10when
37:10that little plant
37:11that we have sown
37:12that little seed
37:13starts to produce
37:14its first fruits
37:14and it doesn't arrive
37:15the first gust of wind
37:16and he takes her away
37:17there
37:18It's time
37:19so that we
37:20Let's grab our suitcases
37:21and we're leaving
37:21for another territory
37:22That's the job
37:23which is quite innovative
37:25of the foundation
37:26in which we work
37:27with allies
37:28which is tremendously
37:29participatory
37:29custom-made
37:30of each territory
37:33and that it is a
37:34of the forms
37:34social impact
37:35that we have
37:36alongside the companies
37:37both
37:37They are the two arms
37:39social management
37:40of the foundation
37:41social group
37:41Well, there it was.
37:42new time
37:43because I wanted to
37:44talk about more things
37:45of many more things
37:46inflation
37:47imagine
37:48macroeconomics
37:49of pure indicators
37:50macro
37:50But that's probably it.
37:52We left it
37:52for a second
37:53conversation
37:54here it was
37:55Juan Carlos Gómez Villegas
37:57Juan Carlos
37:57first time in the newsroom
37:58of the viewer
37:59It's great to have it.
38:00It's good that he's a carrier.
38:01positive news
38:02Personally
38:03in this country
38:03that had overwhelmed
38:04negative information
38:05Well, it's good.
38:06talk about information
38:07positive
38:08Thank you for accepting.
38:09the invitation
38:10and thank you for coming
38:11here at the newsroom
38:11of the viewer
38:12Well, I'm delighted.
38:13I hope it's not
38:14the last time
38:15also
38:15I loved it too
38:16to tell them
38:18good news
38:18that they are going to leave
38:19deploying
38:20For example
38:20what's coming
38:21with the prize
38:22Embark on Peace
38:22We'll leave that there.
38:23for a second
38:24with the prize
38:25of excellence
38:25micro and small
38:26company
38:27from the bank
38:28Social Fund
38:28from ANIF
38:29It is also a
38:30spectacular opportunity
38:31to continue telling
38:32things that will help us
38:34to consolidate
38:35a story
38:36of the country
38:37a story
38:38positive
38:39of hope
38:40of union
38:41that allows us
38:42see a purpose
38:43with hope
38:44Because, as you say,
38:45Colombia is good
38:46and in Colombia
38:46There are good people.
38:47So here it was
38:48Juan Carlos Gómez
38:49Villegas
38:50president of the foundation
38:51Social Group
38:51more than 12,500
38:54collaborators
38:55and well
38:55there it was
38:56the interview
38:56complete
38:57remember that
38:57That has
38:57distribution
38:58for our
38:59social networks
38:59remains in all
39:00the platform
39:00digital
39:01from www.elespectador.com
39:04and also
39:06It has versions
39:07also
39:07for everyone
39:08our subscribers
39:09See you next time!
39:10see you soon
39:22bye
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