00:06et on se retrouve une nouvelle fois pour une nouvelle interview vidéo dans le cadre de
00:10ces can lions grâce à notre soutien dailymotion advertising cherry hi thank you for having us
00:18here you just announced i think it was today that you made a partnership with albertson's
00:26media collective can you tell me more about it yes absolutely so albertson's has been working and
00:33developed their in chat agent that's available across their site and it's helping their customers
00:41discoverability within within albertson so whether it's basket building or they've got a recipe that
00:49they want to do or they've got so many ingredients within their refrigerator and they're looking for
00:52a way to build a meal for the evening they can ask this agent and within that agent we actually
01:00are
01:00supporting them with sponsored products so we're very excited about this it didn't require any sort
01:06of build it's more so something that is very personalized and relevant and um and supportive
01:13of the in-store chat agent so we're really excited about it it's very interesting and quite new i
01:19think it just launched just launched just announced today so i'm quite new and we have done quite a
01:26bit of testing and learning just to make sure that what we are doing is meaningful to the albertson's
01:33customer that we are thinking about the right type of sponsored units to be serving at the right time
01:39and when as well as the right type of formats that we should be using to do so speaking of
01:45that uh from
01:47an advertising point of view what do ads look like uh into this conversational interface yes absolutely
01:54well right now they are in the form of sponsor prod product ad units so what you would typically see
01:59really good thank you you might want to look at this or here are three things that you're looking
02:04for and one of them might be sponsored um we are going to be testing new creative ad formats that
02:10are
02:10just specific to in chat and then longer term i'm looking at things like sponsored prompts so how do
02:17you prompt for the next thing and so um it's been fun to be part of this you know build
02:22and we're also
02:23just getting started on the journey and i think it's a huge challenge to you know to to build something
02:30that uh don't have a negative impact on uh the user experience doesn't have sorry a negative impact on the
02:38user experience yes absolutely well that is first and foremost which you have to be thinking about
02:44because you're building trust with the customer and that so what we have been looking at is when
02:50is the right time to serve up a sponsored ad unit and you know just depending i think on the
02:55product
02:56and as we move along you know is it necessarily at the beginning of their journey probably not it's more
03:01so they want the information that they want it's probably more mid of their journey versus even at the
03:06end because at the end they're ready to go so we've really been working on what's the right time
03:12what's the right format and ensuring it is highly highly customized based off the conversation that's
03:17being had it's no longer based off of keyword it's actually based off of a user need it's very
03:23interesting right now with ai all everything what's happening in ai right now and retail media
03:29because they're kind of a debate between um what is what is uh the most uh effective and maybe
03:37interesting is it to um to appear uh like an on a marketplace like uh like you what you do
03:44with
03:44our buttons on uh or on a ai agent you know is it on the website or is it on
03:52the uh ai agent what do
03:54you think about it i think it's actually both because you think about agents that are outside of a
03:59retail environment they're referring traffic so it's yet another way that retailers can
04:06really ensure that they are discoverable within these chat agents that are happening outside of
04:12and they're getting that referred quality traffic and likely a lot of times consumers that are ready
04:17to buy because they've gotten further in their journey in addition to that though you think about
04:21the retailer data that they have on their customer knowing what they bought when they bought they have
04:27loyalty programs and so the quality of understanding and knowing that customer it's really important
04:34that they have that as a way to engage on their own site so that it's not just coming from
04:39the outside
04:40resources but it's also to how do you engage um once you're on site but actually you have a partnership
04:45with open ai so maybe they have the data thanks to you well you know listen they they have data
04:53that they
04:53have on their own and or data that's readily made available and so that is that is the work that
04:57we are certainly doing together and i think that's where we see nice partnership is you've got retailers
05:02wanting to work with critio and with our open ai relationship and we also too have retailers that we
05:08can help you know support them from a sponsored product ad unit also too later on with display and
05:14some of the other things video ad units and so on so there's a big opportunity out there and it's
05:19going to
05:19be fun trying to figure it out and think about new ways to monetize exciting times thank you sherry
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