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Iconem was born in crisis, racing to document endangered sites before they were lost forever. What emerged was a methodology built on multi-fields expertise, enduring collaboration, and lasting outputs. For over 10 years, that same approach has been driving our work across the world's architectural and archaeological wonders, from the most endangered to the most iconic, transforming precision 3D data into scientific assets and immersive experiences that bring humanity's cultural heritage closer to everyone, everywhere.
Transcript
00:00Up next, just to let you know, Econem, a French startup from Paris, founded by Yves Hubellman.
00:09They use 3D scanning drones and AI to digitally preserve cultural heritage, sites that are at risk of despairing.
00:27They have documented over 300 heritage sites and more than 40 countries.
00:34Ladies and gentlemen, I think she's ready.
00:37Yes.
00:38Let's welcome Andrea Louis, Chief of Staff of Econem.
00:46Hello, good afternoon Andrea.
00:52Hello.
00:53Hello.
00:54Thank you for being there.
00:55I am Andrea, Chief of Staff and Technical Project Manager at Econem.
01:00And I'm pleased to be here to present our work and our mission to help protect cultural heritage worldwide.
01:11I'd like to start with a few words on Econem's origin story.
01:15We were founded in 2013 by our president, Yves Hubellman.
01:20And at the time, he was an architect working as an archaeologist in the Middle East, in Afghanistan, in Syria.
01:26And there, amid ongoing conflicts, he was witnessing the past disappearance of archaeological sites.
01:32So he decided to rely on drones and photogrammetry, both of which were just becoming accessible to the public.
01:39And he started to take thousands of images of those sites, which were later processed into 3D models using photogrammetry
01:47pipelines.
01:48And those high-resolution 3D models were exact replica of those sites at a certain point in time.
01:57And they served both as a scientific record for archival and as a very valuable resource for experts to keep
02:05studying those sites, even after they disappear or they become inaccessible.
02:11Like this is the case, actually, with these archaeological sites in Afghanistan, which has become a mining area and is
02:18no longer available, yet it is still studied by experts, thanks to the 3D model.
02:26Digitally preserving those sites means we can record the states, but also that we can record the destruction and later
02:33enable the restoration efforts or the digital reconstruction of the lost states.
02:41We've witnessed wars affecting cultural heritage, but we've also witnessed other factors that play a significant role, like climate change
02:52and the rising sea level, or over-tourisms, with the many challenges it poses to even the well-maintained major
03:01sites.
03:01So for over 10 years, relying on this methodology we acquired through that urgent need for documentation, we have been
03:12operating worldwide on heritage sites from the most endangered to the most renowned.
03:18And we have gathered the largest data sets of high-resolution 3D scanning of heritage sites.
03:29None of this would have been possible without continuously committing to a strong research and development activity, nor without leveraging
03:38all of the new technologies out there in our work, or aligning with ecosystems like the 3D or GIS communities.
03:46And at first our data, the data we produced, was intended to support the work of the scientific community that
03:53was protecting heritage.
03:54But very quickly, we realized that these 3D models, these data sets, were powerful tools to create images.
04:02This led to our first exhibit in Paris at Le Grand Palais in 2016, where we created immersive movies from
04:11the 3D models of the places from which originated the artifacts that were on display there.
04:18And these images proved very useful to provide context to those objects and to enable the visitor a better understanding
04:27of the history of the human communities behind those landscapes and behind those objects.
04:35We have since combined our expertise in large-scale scanning and our expertise in creation of immersive film to develop
04:44many new ways of immerse the visitor and enable him to explore and experience cultural heritage.
04:51We have created lots of content, we have curated exhibits for major museums and cultural venues and even the sites
05:00directly all over the world.
05:03We have experimented with VR, with 360 projection, with online experiences and so on.
05:10So because we have these data sets, this expertise of creating images that can immerse the people into those places,
05:22we decided to create a catalogue of the world wonders.
05:26And I'll use the remaining time to introduce a few examples of this catalogue, starting with Venice.
05:32We had the chance in 2020 during COVID to scan the entire city of Venice, its lagoon, and the interiors
05:40of some of its palaces.
05:42We have the fullest coverage existing of the city.
05:46This data set has been first used for an exhibit in Paris, then it has been transformed and adapted to
05:52other formats for dissemination and diffusion in other museums, for curved screens or 360 rooms.
05:59And these very data sets from five years ago has been recently reworked to benefit from the latest innovation in
06:08the computer graphism pipelines.
06:10So with an extensive data set of the city, we are enabled to offer new exploration of the city and
06:17to explore the city through new themes and various themes.
06:21Like a navigation through its streets and canals inside the palaces, here are the Dutch palaces.
06:28And we can actually get inside, go through the wall and get closer, for example, of the masterpieces that are
06:35on the ceiling of the Dutch palace.
06:37Because they were painted by the Tintoretto, and it's quite hard to see them there, because they are 12 meters
06:44high.
06:44But with 3D, we can rediscover these paintings.
06:51We can get closer and see them better.
06:55Another milestone in our work was a very enriching, technically enriching project we did at the Vatican with Microsoft.
07:04In 2023, we were appointed with the complete scan of the Basilica di San Pietro in Rome and the creation
07:12of an exhibit on site.
07:15And so we scanned the whole place from the ground up.
07:18We created 3D historical restitution of the past sites of the Basilica.
07:25And these exhibits on sites that are massive projection on the roof and within the walls in spaces renovated for
07:33that purpose.
07:34And this project is a great example of how technologies can enhance preservation work.
07:42Because these data sets required over 400,000 images.
07:48Their processing into a 3D model would not have been possible without the efficiency of the modern GPUs and the
07:57advances in photogrammetry algorithms.
08:00It's also a great example of the various uses we can have of such data sets from the technical resources
08:08for architects and administrators to the creation of artistic and educational contents.
08:14With this data set, we were able to create this movie as a visit unlike any others where we can
08:20see through walls and we can show what's invisible to the naked eye because it's too far to see.
08:26We can show the structure and enable a better understanding of the monument.
08:32And for the story, the white spots that you can see in God's beard are actually spiderwebs that were there
08:42when we scanned.
08:43And the team in charge of the conservation of the monument did not know they were there.
08:46So they discovered it with the model and the first images.
08:49And since then, they've cleaned God's beard.
08:54I could talk for hours about this project.
08:57I'll just mention a few highlights that emerged from the technical collaboration between Econym and Microsoft.
09:05First, the data set allowed us to create an AI-based algorithm to automatically detect the tracks and the missing
09:12tiles in the cupolas that are currently being restored.
09:15And second, the transposition of the exhibits on site into a website considerably sped up the integration of a Goshen
09:24Splat viewer in Babylon.js.
09:26And for those of you who know Goshen Splat, you'll imagine that it was in 2024 and it was the
09:32first online exploration of such data that was at this level of detail and at this quality.
09:39We've also worked extensively on Anchor Rats and Anchor, the whole archaeological sites.
09:46We scanned over 30 temples there.
09:49We relied on the latest rendering engine to render water and vegetation that form a very significant part of the
09:58story of the sites.
09:59And with these images, we are able to immerse the visitor into a site that spans over 400 kilometers square
10:07for the protected area.
10:09And a last example, while I still have time, is Alula in Saudi Arabia, where the Nabathean Society, which dates
10:19back to the 4th century BC,
10:21carved masterpieces in the very recognizable landscape, rocky landscape of the deserts there.
10:28We have collaborated with a huge team of experts of the site, like we usually do,
10:33to create these images that combine with our scans, that provide a beautiful window into the past.
10:43Thank you very much for your attention, and we hope our work in documenting and sharing cultural heritage will inspire
10:50new ways of using technologies to care about what we have in common.
10:59Thank you, Andrea. Thank you so much.
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