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  • 8 minutes ago
“It is not a badge of honor to be in 120 countries.”

Ex-HP CEO Meg Whitman said onstage at Fortune Brainstorm Tech that global expansion is often mistaken for success. Reflecting on her time leading both HP and eBay, she said companies should focus on the markets that drive results—not simply chase a larger footprint.

“Anyone who's excited about your 60th country is sadly misinformed in my view,” she said.

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00:00it is not a badge of honor to be in 120 countries it is a badge of honor to pick
00:04the 30 countries
00:05like hp which we were in 190 countries okay catch this 40 countries made up 85 of the revenue and
00:12125 of the profits we only went to about 30 countries with ebay and that was a really smart
00:18thing to do but anyone who's like excited about your 60th country is sadly misinformed in my view
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