00:00Creation of our jersey or a kit, as proper football people will talk about it, is about a six-year
00:07process between Nike and the Federation that involves, as you said, supply chain and suppliers.
00:14But the design part of the experience was extraordinary how we did it, and it involved putting our players at
00:20the center of it.
00:21So we actually had two years of focus groups and design sessions with Nike designers and our players, both for
00:30the aesthetic look, the performance feel.
00:34And, you know, I talked to our players last night, and all of them said it's the best feeling and
00:40looking jersey they've ever put on their bodies.
00:43You're looking for an advantage.
00:44The margins are very thin on the field as this World Cup comes.
00:48You're looking for advantage.
00:49That kit, both in its performance feel, but also the energy it's giving our players because they like the way
00:57they look, we believe it's a real advantage.
00:59No chance that happens without Nike inviting us into the collaborative design process.
Comments