00:00We went from open seating to assigned seating in any industry that's like
00:04changing the engine in a car from an airline standpoint because it's a
00:07revenue change in terms of what you sell but it's also an operational change. I
00:11mean how you turn airplanes and how you seat them matters and so we did both of
00:15those at the same time. When you look at what's going well both the revenue has
00:19been exceeding our expectations. The operation actually is running better than
00:23it was before and now you have customer and people sentiment that typically
00:27trails those and so what you see us doing now is really turning our attention to
00:31post transformation it's about the transformation of the brand and the
00:34culture and I think when you look ahead that remaining piece I think really puts
00:39us in a position for the next 50 years to be just as beloved as we were in the
00:43first 50.
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