00:00Salary is how you attract people, but benefits is how you show them you care.
00:03It really is. Benefits is how you show them you care.
00:05Easiest place to cut? Benefits.
00:06You cut 30 million bucks and you're still going to keep a workforce.
00:09The very first thing we did is we invested heavily into our benefits.
00:12You take somebody that comes into DICOM, never been in skilled trades before,
00:15they're starting hourly wage and they get two weeks of vacation.
00:19Not a lot of businesses do that. Why?
00:21Because it costs money, right?
00:22That's real revenue that they're not putting in place when they're out.
00:25But I am absolutely 100% convinced I'm going to get far more than that two weeks.
00:29out of that individual because they value that we value them.
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