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The Apprentice UK - S20E07 - Gamified Fitness

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00:00The next 12 weeks will be the toughest of your life.
00:03Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:11Battling for his backing, some of Britain's brightest prospects.
00:15Come on, boys. Look at that. Your life depends on it.
00:19And then hit him.
00:19It's a deal worth fighting for.
00:22I can sense a bit of friction, actually.
00:24Daniel, was that on you?
00:25So, no.
00:25I was talking then.
00:2820 candidates.
00:28I've never been kicked in the balls by a goat, to be honest with you.
00:3212 tough tasks.
00:34This is a complete and utter joke.
00:37Just jump straight in.
00:39One life-changing opportunity.
00:41You're fired. You're fired.
00:43You've completely messed it up.
00:45You're fired.
00:54Previously on The Apprentice.
00:56Welcome to Egypt.
00:57Wow.
00:58Priyash's desert dinner.
01:00It's very spicy.
01:01I think the balls are fine.
01:03Left a bitter taste.
01:04The rice is completely undercooked.
01:06Oh, I've got a spogging bum already.
01:09For Megan's team.
01:10It's nice to be on the water, isn't it?
01:11No.
01:12I hate it.
01:13A sinking feeling.
01:14It was vile.
01:15I just wasn't prepared for this.
01:16And in the boardroom.
01:18One of the worst performances in the history of this process.
01:21A bloodbath.
01:23So all three of you are fired.
01:25No way.
01:27Triple firing.
01:28I think he's clearly getting rid of the dead weight now.
01:38Five a.m.
01:43Morning.
01:44Good morning.
01:45Lord Sugar would like to meet you at Mars Volume.
01:47The cars will be outside in 20 minutes.
01:50Lovely to see you there.
01:53Let's go Mars!
01:57Let's go!
01:58We're going to Mars Volume.
02:00What?
02:01In 20 years.
02:02Well, I think the boys are going to be fighting for the spot of PM today.
02:06I think definitely there's a turn in the tide.
02:08So I'm excited.
02:10Karishma, would you be putting yourself up today?
02:12For PM?
02:13Yeah.
02:13I reckon I give some people a chance to catch up.
02:16Well, now it's PM.
02:16I won by a mile.
02:17I almost won the show.
02:18That's not true.
02:27Halfway, mate.
02:28Not a bad start.
02:29I think it's starting to feel even more real.
02:32You get one mistake here and I think you're gone.
02:36In North West London, state-of-the-art studio Mars Volume.
02:44Offering a virtual backdrop and a world of possibility.
02:54Welcome to Amsfit, the future of fitness.
02:58Go!
03:01Oh, insane.
03:03Run!
03:05London has been stormed by aliens.
03:09Oh, this is fun!
03:12To make it to safety, you'll have to reach the ballroom.
03:17Oh, that's so cool.
03:19Jump!
03:21That's sick.
03:22Strike.
03:22Go on, hit him.
03:24Hit him.
03:26Bow.
03:27Stop it.
03:30Oh, my God.
03:31Oh, my God.
03:31It's the voodoo.
03:35Ah, you made it.
03:37Just in time.
03:38I see your heart rates are up.
03:40The digital fitness market is worth 1.7 billion to the UK economy.
03:47And a growing part of that is what's known as gamified fitness.
03:52Using these revolutionary VR treadmills, you'll need to brand your game, create an avatar and an introductory video.
04:02You're going to present your concept to a panel of investors, the team that secures the most investment will win.
04:10And on the losing team, at least one of you will be fired.
04:16Good morning.
04:17Lord Sugar would like to mix the teams up.
04:19So, would Pasha, Lawrence and Levi please swap with Kieran and Harry?
04:32All clear?
04:33All clear.
04:34Off you go.
04:37Teams have two days to build and brand a virtual fitness game.
04:41Does it feel strenuous?
04:43I think, yeah, it definitely gets tiring.
04:44Sure.
04:45Before pitching to industry experts.
04:48Do I look legit?
04:49Go on, Levi.
04:50Do you know what?
04:51I could go on gladiators after this.
04:53First for both teams.
04:55So, guys, fitness VR.
04:57Vicar player one.
04:59Who's up for project manager?
05:01Oh, I would like to put myself on this PM.
05:03I do indulgent fitness and graphics and stuff is my thing.
05:07Editing and all of that kind of stuff.
05:09Have you done virtual reality before?
05:11I have done virtual reality before and I do dabble in gaming and coding.
05:15I think you're the best fit as you have experience.
05:17I mean, I think, Harry, you've not been project manager yet, so it could be your time to shine.
05:22Yeah, I was about to say, like, fitness has changed my life.
05:25I love fitness.
05:26I run a lot.
05:27I don't know anything about VR.
05:29I'm not going to lie.
05:29I've never done it.
05:30It was the first time I ever used it.
05:31But, yeah, fitness is something that is a big part of my life.
05:34We have to vote on it, I suppose.
05:35Who votes for Krishna?
05:37All in favour of Harry.
05:39Cool.
05:40Right, done.
05:41I vote for Krishna as project manager.
05:44She's a gamer.
05:45She knows VR.
05:47She knows branding.
05:48It's like the perfect ask for her.
05:50But people vote for Harry who goes for runs.
05:54Yeah, well, it's a pleasure, guys.
05:54Thank you very much.
05:56So, I think we've got a really strong team.
05:59Backstage.
06:00I worked on a gamified launch for a product a few years back.
06:04Already at the controls.
06:06I obviously do like gaming.
06:08PR man Lawrence.
06:10So, my idea for the game was for aerobics.
06:13Within that idea as well, you know how different apps have rewards for logging in each day?
06:18Yeah.
06:18I want people to be rewarded as they grow with the programme.
06:21I really like the idea of actually people being able to get reduced life insurance.
06:26Realistic rewards.
06:27So, if you're doing your aerobics every day, you get reduced life insurance because you're looking after yourself.
06:31So, Lawrence, what is the actual concept of the game so I can write it down?
06:35What we're trying to develop is something that can really get people into fitness and meet people where they're at.
06:39I've given you the framework to work within because I want you to use your creativity.
06:43I don't want to just sit there and dictate things all day.
06:45Is there anything from that that's unclear?
06:49Lawrence has put himself forward as project manager, but I haven't heard him give his team any direction about what
06:53they should really be delivering.
06:55Apart from Lawrence's very broad and vague framework about a game filled with incentives, including life insurance.
07:03Can I really just quickly mention, do you think we know enough about how you want this game to be
07:07developed?
07:08Because personally, I don't think we know anything as to how this is going to be put.
07:13On the other team.
07:15So, my initial idea was running, and I think it is the most accessible.
07:19All on the same level.
07:21From a gaming perspective, I think futuristic, robotics, like things that are out there in the future.
07:27Cyber world or...
07:28Dystopian environment.
07:29Yeah, yeah, that's quite cool.
07:31Harry's team.
07:33We have a track and, you know, you're running your meeting obstacles.
07:37And then, at the end, you discover a final boss.
07:40Yeah.
07:40Getting to this is the goal.
07:42Defeating this is the win.
07:43Yeah.
07:44Well, what do you guys think?
07:45I would play that.
07:46I mean, to be honest, Christian's got the experience in gaming, so I think that makes a lot of sense.
07:49If you feel comfortable in there, I think it's good.
07:52Harry has been democratic and he's listened to his entire team.
07:54I think if Harry can keep a thorough plan the whole way through this task, I do have faith that
07:59Harry will carry us through to victory.
08:01Have you given any thought to how you want the PT to look or anything like that?
08:05Next door.
08:06If we go for aerobics, I don't mind stepping in to be the PT for that one.
08:10Yeah.
08:11Personal trainer picked.
08:12So, to be clear, Levi's quite comfortable being the PT and that's something that I think is quite important.
08:18Project manager Lawrence puts people in their place.
08:22Is there anyone that wants to put themselves on the game development team?
08:25I wouldn't even know where to start even developing a game, to be honest.
08:28The only experience I have is home workouts.
08:31I don't have the experience in VR.
08:34All right.
08:35I'm going to put myself on the branding team and I was going to take Levi with me.
08:39The game development is the essential part of this, right?
08:43With it being your idea, you being on the game development is make or break for how you want it
08:47to be.
08:47Can I just add to that?
08:49And the game development team will be creating the fitness game, which is what we will be showing to you.
08:53I do understand.
08:55But you are trusting on us when we're still a little bit unsure.
08:58This is your idea.
08:59I mean, both of you have an idea of what gaming looks like.
09:01Yeah, but this isn't my idea.
09:04I think I've put the right people in the right place.
09:06I think regardless who was on the sub team, no one has experience in building a game.
09:10So, whoever's there, we just need the sub team to step up and take some ownership.
09:16We've got Krishma as sub team leader.
09:18Kieran and Connor on the game development side.
09:21So, let's do it.
09:22Come on, guys.
09:23Let's go.
09:2511am.
09:27While half of each team gets a workout on branding.
09:30I'm excited to be project manager.
09:31I think, you know, it's been a long time coming.
09:33But I think we've got this.
09:34Let's do this.
09:35Bish bash bosh.
09:37The rest will build a demo of their game.
09:41I am quite frustrated, guys.
09:43I don't know if you can tell.
09:44I just, honestly, I just feel like it was a bit of a car crash in there.
09:47Yep.
09:48This is his thing.
09:49Literally, he's done it before.
09:50Do you know what?
09:50Like, if this is such a strong vision for yourself, why don't you develop it?
09:55Hoban Studios.
09:57Hello, hello.
09:57How's it going, mate?
09:58Lawrence, nice to meet you.
10:00Nice to meet you.
10:00Sunny, happy personality.
10:02Yeah, ready to go, man.
10:03Base for both branding teams.
10:05What's really important with a name is it's got to say exactly what it does on the tin.
10:10Yeah.
10:11First mission for Lawrence and Levi.
10:13I was thinking Aerobics Live VR.
10:16Power up a winning name.
10:18The couple of names I've got is, like, Go Get It.
10:22Okay.
10:22Or Go Get Fit.
10:24Yeah, I really like that.
10:26I really do.
10:27My only concern with that is I really want it to say exactly what it does.
10:31What it says on tin.
10:32Yeah, or could go on that, like, just house fit or fit house.
10:36My only problem with that, I completely understand what you're saying, but that could be anything within that.
10:42Um, what about just Aerobics VR?
10:45Yeah.
10:46I think that's too bland.
10:49Um, so, should we get it on the screen?
10:52We're going to go with Aerobics Live VR.
10:54I want Aerobics Live in black.
10:57No, I would have said red.
10:59I'm keen on the red, actually.
11:00I think that will pop.
11:02Can we stick a box around it just whilst we're here?
11:04Get rid of the box.
11:07I think the box makes it clear that it's a logo.
11:12Lawrence has got an idea of what he wants, so I've just got to support him as much as I
11:16can.
11:16Hopefully I'm just not being brought along for the ride.
11:18I don't want to participate and put some input into this, but we'll just have to see how the day
11:22goes.
11:22I think we've worked really well together there.
11:24Yeah.
11:24I'm loving the synergy already.
11:25This is exactly what I was hoping for.
11:29Across the hall.
11:31I got raised to the top.
11:33Is that all right with you guys?
11:35Yeah.
11:35For project manager Harry.
11:37So, next is our logo.
11:39A chance to take the lead.
11:43I was thinking we could have raised to the top and then top underneath.
11:47Like this?
11:47Raised to the top.
11:49Oh, I like that.
11:50So, we're happy with the logo design.
11:51We need to choose colours.
11:52I think when you think of cyber, you think of green.
11:54So, green could be an option.
11:55I mean, mate, I was going to go for blue, maybe.
11:59Great.
11:59So, I know you've both made your suggestions.
12:01Yeah.
12:01And I think they're great.
12:03I personally, I like the green.
12:04I think it's a sign of health.
12:05It's a sign of go.
12:06And I know you like the blue, Dan.
12:08I think they could have worked quite well together.
12:10Yeah.
12:10Do you think blue and green we could go with?
12:11Yeah.
12:12Do we agree on that?
12:13I agree.
12:14I think that's fine.
12:14Dan, what about you?
12:15Yeah.
12:15You happy with that, Dan?
12:16Yeah.
12:17Okay.
12:17Yeah, can we try that, please?
12:20Harry makes a better team player than he does a project manager.
12:24He is not managing anything.
12:27He's doing everything by consensus.
12:29Well, a happy camp is good, but a winning camp is better.
12:32We've done well.
12:33I think it's a real team effort.
12:34Yeah.
12:34And we've got something that looks good enough, I think.
12:40Parachute Studios.
12:42There's no theme.
12:43We don't have, like, a storyline.
12:45Hoping to hit start on their game design.
12:47I know that he wanted this reward scheme to be in place.
12:50It just threw us off, to be honest.
12:52That, I feel like, will lose the people playing the game.
12:54I feel like that's boring.
12:56Yeah.
12:56Rothner, Pasha and Rajan.
12:59I feel like there needs to be an overall purpose in this.
13:02We knew in the morning demo that we saw that she was fighting to get to the boardroom.
13:07She was peeling off baddies.
13:08Yeah, there was an end point.
13:08There was an end.
13:09The idea of running away from a baddie in itself promotes fitness.
13:12Yeah.
13:13Okay, this is just a wild idea.
13:14Please do disagree with it.
13:15Why can't it be, um, like, weird animals?
13:19Because it makes it more, like, exciting.
13:21There was a weird, like, alien, um, water creature.
13:25Yes.
13:25And it's like, we're going to get raided by this alien, weird creature.
13:29Like, frog monsters have just landed.
13:31And then suddenly, from the bush ears, if you could get the frogs starting to come out.
13:35You're running for your life.
13:36Yeah.
13:36These frogs are coming at you.
13:37So why not just start it off with a bang?
13:40I think we're just trying to make the best of a bad situation at the moment.
13:44We left this morning's brief with absolutely no storyboard.
13:47So I think we're just really trying hard to think on the spot.
13:51But then, hang on, is this getting away from aerobics?
13:54It feels a bit adventurous.
13:55Do you know what I mean?
13:59On the other team.
14:00So, guys, this is what I've kind of got in my head, right?
14:03Gaming fan Karishma.
14:05Earth is extinct, essentially.
14:07There's, like, humans surviving.
14:09It's an apocalypse.
14:10It's a robot apocalypse.
14:11Absolutely.
14:11Races ahead.
14:13We're going to start off with flying cars, collapsing buildings.
14:17We're going to have...
14:18Who's driving the flying cars if it's a sobering world?
14:20I don't know.
14:21It's the future.
14:22They fly themselves like Teslas.
14:24Scene two, we're going to insert our first obstacle.
14:27So he now encounters a falling building that's going to destroy his path.
14:31He has no choice but to jump.
14:33Scene three, he finds more robotic spider creature thingies.
14:37They're on pendulums.
14:38They're coming in.
14:39We're going to make it as, like, visually interactive as possible.
14:42And that will lead us into the final boss, who will be defeated by one powerful punch.
14:49It's clear to me that Karishma is a keen gamer because she knows a lot about the elements of different
14:54games that make them engaging.
14:56She's storyboarded the idea, 99% of which the ideas are hers.
15:01I mean, really, Kieran and Connor should just wait in the car.
15:08So, our game name is...
15:10Race to the Top.
15:12That's actually really great for us.
15:13What does the character look like?
15:15So, we're about to start making the character.
15:17Just remember, this isn't a game for kids.
15:19This is definitely, like, 15 plus.
15:20So, try to make this a mature character.
15:22Do not make it childish whatsoever.
15:25Hi, guys.
15:25Hello.
15:26Also, at a checkpoint...
15:28How are you guys?
15:29Lawrence's team.
15:31Stress.
15:32A little bit stress.
15:33This is really stressful.
15:33This is very difficult.
15:35None of us have really designed a game before, but we're trying.
15:37Just to summarise, what we've done is...
15:39I know it sounds really silly.
15:40Frogs that are coming to chase you.
15:43Is there any sort of incorporation of the reward structure?
15:46Was that just not possible?
15:47I know it doesn't sound like it with these frog elements, but...
15:49The rewards is, like, obviously, you're saving an endangered area.
15:54I mean, we've tried to incorporate a really fun game.
15:57I know that in the brief, there wasn't much mention.
16:00In terms of the game element, we really struggled to come up with...
16:03...with something that was going to make the aerobics fun.
16:06OK.
16:06Yeah.
16:06All right.
16:07All right.
16:07Thank you for that.
16:09Listen, I hate to pick out negatives.
16:11It's just the constant deflecting of, you know, you said in the morning this, and it's just...
16:17Just leave that out.
16:18Let's just crack on with it.
16:19Yeah.
16:22Central London.
16:22We need to have a think about now who our PT's going to be.
16:26Stepping through a personal trainer to front their racing game.
16:29We can literally create whatever we want, because nothing's right, nothing's wrong.
16:34Harry's branding boys.
16:37Dan, what do you think?
16:38I would go down the creature route and make it look very action-like.
16:42Gordon, can we just start with that, if that's OK?
16:44Yeah, of course.
16:46Oh, no.
16:47Oh, no.
16:47No, get rid of this.
16:47At the moment, it looks like it's going to be about to kill someone.
16:50Um...
16:50Obviously, we want the creature to look happy.
16:52Yeah, it needs to be a friendly creature.
16:54Yeah.
16:54I think something like this.
16:56Yeah, an AI robot with hair.
16:59Nice.
17:00I quite like that.
17:01Actually, that's OK.
17:02Do we want to try and put a smartwatch on there?
17:04I think that'd look quite cool.
17:06Purple hair and a headband to show that it's doing sports.
17:09Are they going to have a top on?
17:11Yeah, maybe.
17:11I mean...
17:12I think that could work.
17:13Yeah.
17:14I think...
17:14OK, that's done.
17:17I think we should reduce the breast bit, just to make it a bit more flat, because at the
17:21moment, it's a bit, you know, out there.
17:28On the other team...
17:29So what I'm thinking is a T-shirt with our logo in the centre of it, on a white background.
17:34Oh, mate.
17:35Yeah?
17:36When Lord Sugar asks you what you've done this week, you're going to have a long list to
17:39give him.
17:39I love it, yeah.
17:40Lined up for the part of personal trainer...
17:43Bosh.
17:44Yeah, let's just crack straight into the script.
17:46Military man, Levi.
17:49Hi, I'm Petey, the personal trainer.
17:51Great to meet you.
17:52I'm here to help you reach your goals, to give you more flexibility, more rewards, and
17:56more life.
17:57So, in terms of the delivery, are you confident with it?
18:02Or...
18:02Yeah.
18:03Do you...
18:03Do you what...
18:04I'm really confident with this in terms of sort of just acting out and talking.
18:08I'm happy to go ahead with it.
18:10Um...
18:11When it's coming to it now, I have got a little bit more experience.
18:14I think I've got quite a neutral accent.
18:16Well, the main reason I was here was for this bit.
18:20Naturally, I think you want to do it.
18:21Yeah.
18:23Um...
18:23Would you be all right with me pushing ahead with it, just because I'm sort of quite comfortable
18:27with the acting?
18:28I would be a bit annoyed with that.
18:30It is a bit like a...
18:31Bit of a stab, really.
18:33I would be disappointed in your shoes.
18:35I would be disappointed.
18:36I am.
18:36I know.
18:38I feel honestly like I shot a puppy when I told Levi he wasn't going to be doing the acting.
18:43I think he would have done a good job.
18:44I just had to back myself in that moment, because ultimately, if you don't win, it's
18:48my head that's going to be first on the chopping block.
18:523pm.
18:53We want two coming in.
18:54Yeah.
18:55It's like...
18:56While Harry's gaming crew...
18:58So, right now, we're ducking under the eagles and collecting our gold coins as we
19:02go along.
19:03Head for the finish line.
19:05We're going to work our way up the skyscraper and we are out to level two.
19:09Run, jump into the portal, level two.
19:12What if we just introduce the aliens straight away?
19:14On team aerobics...
19:15They've got to run to the first checkpoint with the aliens around them.
19:19And the checkpoint could be the place where they have to do the lunges or high knees or
19:24whatever it is.
19:25A glitch.
19:27Yeah.
19:28It's very adventurous, isn't it?
19:30So, what would be your suggestion?
19:31Yeah.
19:33Because, think in the back of your mind, you're pitching it to investors.
19:35It has to be a fun...
19:37It's not just combining fitness, it's combining gaming as well.
19:39I don't know where this whole alien thing comes, to be honest, but what I'm trying to
19:42say is...
19:43So, Rajan, I'm going to basically just clarify.
19:46I personally feel like it sounds like you've got a little bit more gaming experience.
19:49I know it's not exactly this.
19:50I don't have a gaming experience.
19:52Just because I've played a game doesn't mean I'm a gamer.
19:55It's still a lot more than what I have done.
19:57You've baked a bread.
19:58I wouldn't call you Mr Kipling.
19:59Yeah, but, okay, Rajan, there's actually no need for that.
20:01Don't put it like, yeah.
20:02I'm just not a gamer.
20:03Okay, look, I'm just going to say to you, I do feel like, I understand you're getting
20:07frustrated, but all I'm asking is, this isn't my area either, but we're all trying.
20:11Absolutely.
20:11We need your input.
20:15I feel a bit drained by that session, to be honest.
20:18I did find it quite frustrating that Rajan, he will give criticism without giving any
20:23alternatives.
20:24I don't feel like he did enough.
20:26Instead of lunges, should we do punches in the air?
20:29So, guys, I am here as well.
20:30You can ask me as well, Pash.
20:32Just saying, just saying.
20:33Rajan, if you want...
20:35You're talking directly to Rajan.
20:36No, I'm literally going two punches in the air like that.
20:38No, no, but you're talking directly to Rajan.
20:40Do you know what, it's probably because she's saying that I'm writing.
20:42Honestly, don't worry.
20:46Central London.
20:48Ow.
20:48With Levi demoted to director...
20:51Way out.
20:52Lawrence steps into the limelight.
20:54Right, go.
20:56Hi, I'm Petey, the personal trainer.
20:59Great to meet you.
21:01On Harry's team...
21:02Just make sure that you have quite a wide start.
21:05Okay, fine, so maybe I'll have a bit more...
21:06Yeah.
21:07Playing a futuristic fitness instructor.
21:09Do you want to do a different voice today?
21:11I don't know if I should do that.
21:12It sounds more kiddish if I do like...
21:14Yeah, and they said they want to not charge.
21:16Kri-esh.
21:18Okay, so can we start recording?
21:20Hi, I'm your fitness cyber personal trainer.
21:24The fastest runner in cyber city.
21:27Along the journey, we will cross many obstacles.
21:32And I will see you on the cyber track.
21:36Nice.
21:36It's good energy, mate.
21:41I don't want to see how I look right now.
21:44PT's perfected.
21:45Mate, what a day.
21:46It's a long day.
21:48I wouldn't have rather done it with anyone else,
21:49even if you did want to take my head off.
21:51For the gaming teams, a first look at their logo.
21:55Oh, no.
21:56Why do they go full red and black?
21:57It looks like a bumper sticker.
21:59It's not great, but let's put it into our game.
22:02Let's have a look at this logo.
22:04It looks like an old retro arcade game.
22:08I don't like the colours.
22:09I don't like the font.
22:10I don't like anything about it.
22:11I think it's absolutely useless.
22:13One of the worst logos I've ever seen.
22:16Tomorrow, pitch to investors.
22:258am.
22:26For both teams...
22:28Hi, I'm PT, your personal trainer.
22:31..a replay.
22:33Don't worry, I'll be here to guide you every step of the way.
22:37So, what are you waiting for?
22:39Let's go.
22:41So, Levi didn't do any exercises in that?
22:44My job yesterday was just sport, Lawrence.
22:46And I will hold my hands up.
22:48One of the key reasons that Levi did come across initially
22:50was for the PT role.
22:52But then when it came to it,
22:53it was more of a pure play acting role.
22:56So, you know, who do I feel sort of would do the role best?
22:59And I've got to make the decision.
23:00I've got to back myself.
23:01Levi was a phenomenal director.
23:06Across the hall...
23:08Hi, I'm your fitness cyborg personal trainer.
23:12Powering up there, PT.
23:14Support your cyber boost.
23:16Harry's team.
23:17And I will see you on the cyber track.
23:22So, my only concern would be that the tone isn't a little bit younger.
23:27Like, did anyone think that was just me?
23:28You'd be a great children's and saner, I think.
23:32What's...
23:32Is it male, female?
23:34It's unisex.
23:35It's unisex, that's why we're running down.
23:37It does look good.
23:39There's no right or wrong answer.
23:41No, correct.
23:42We've incorporated the smartwatch,
23:43we've incorporated the headband,
23:45so it's like all the sports features trainers.
23:47What, is that a T-shirt?
23:48So it's meant to be running care.
23:49Oh, OK.
23:52For team aerobics...
23:54Start running, start running.
23:55...the first glimpse of their game...
23:57Yeah, they do a logo.
23:59There's a logo!
24:00Yeah, running.
24:01And a dose of reality.
24:03What are these?
24:04The frogs.
24:05Right.
24:06And so...
24:06Ah!
24:09And then two squats.
24:11Yep.
24:12Lovely.
24:12Brilliant.
24:15The only concerns I do have is the frogs.
24:18I think for us, the struggle was, like, the motive of the game.
24:22Like, maybe if you had an idea or, you know...
24:24Yeah.
24:24So, for me, I literally got out of the chair and I was like,
24:26listen, we need to make this fun and exciting.
24:28The whole idea of collecting rewards right now is super boring,
24:31but it just didn't seem imaginative.
24:33And for me, that someone doesn't game, it didn't even feel exciting.
24:36It would have been ideal for one of you to maybe have joined.
24:38However, we tried our best.
24:42You see these yellow coins?
24:44These are our collectibles.
24:46On the other team...
24:47So you're going to do 12 punches, one after the other.
24:50Oh, gamer Karishma.
24:52You're explaining this very well, Karishma.
24:55Final boss, knock him out.
24:56Oh, wow, look.
24:57Good, coins collected, 10.
24:59Sets the pace.
25:01So, guys, I absolutely loved your work.
25:02I know you did an incredible job on the design team
25:05and I think you've absolutely nailed it.
25:06She did.
25:07I do kind of want to be on the pitch team.
25:10Karishma, would you mind swapping with me?
25:12And we'll go do the pitch.
25:13Me, Connor and Kieran.
25:15Mm-hmm.
25:16I think you'll do an amazing job in consumer research
25:18because that is incredibly important.
25:19We need that.
25:20We've seen it in past tasks where it's not been listened to.
25:22Is everyone all right with that?
25:25I should be on the pitch team.
25:26I'm the only gamer in the whole team.
25:29I also feel like they don't know how to pitch certain things.
25:31Like, they're just going to start spinning things
25:33and they're not going to see it from a gamer perspective.
25:36We've got to win investors.
25:37That's the bottom line of this task.
25:39Also looking for virtual volunteers.
25:41Is there anyone that isn't confident pitching?
25:44Project manager Lawrence.
25:46I think it is a good game, don't get me wrong.
25:48But for me, I feel like pitching this idea of our game
25:52wouldn't be massively strong for me.
25:56I do get that Rajan has immediately said that he's not confident.
26:00I feel like we all...
26:01I didn't say I was not confident.
26:02I said I wasn't massively familiar.
26:04You were part of it, you still?
26:05Yeah, absolutely.
26:06I'm not denying that.
26:07Can I just add to that myself and Pasha,
26:09we aren't 100% confident in the game either.
26:11I'm happy personally to still back it.
26:13Cool.
26:14Well, listen, that's what I want.
26:15I need energy, I need belief.
26:17Levi, you're going to be sub-team leader.
26:19Rajan, I need quantifiable data that we can take to the investors.
26:23Sure.
26:25Rajan didn't want to pitch.
26:26So today he is doing the consumer research,
26:29which in all honesty, anyone can do that.
26:31It's not rocket science.
26:32I think people are really trying to get the easiest draw in this process.
26:35And if you don't challenge yourself, then what are you doing?
26:38We are going to take Aerobics Life VR
26:40and we're going to bring it to life.
26:42Let's do it.
26:43Come on, guys.
26:43Let's do it.
26:4510am.
26:47While half of each team set out to test the market...
26:51Guys, I'm not going to lie.
26:52As the only game I probably should have been on the pitch team,
26:55like, it makes zero sense for me to be on this team.
26:56Why would you not switch Kieran out?
27:01The rest target a top score by prepping the perfect pitch.
27:06Levi spoke up about the PT side, I really want to do that,
27:09and I thought, Levi, this is your time to shine.
27:12I completely understand.
27:13And I had to make a decision with the character to put myself forward after Levi.
27:16So I was excited to do it.
27:17And that's tough.
27:18That's really tough to do.
27:19Yeah.
27:19I had a reason for it.
27:20It's not for everyone to agree with it.
27:22But what's important today is positivity, excitement, and getting that pitch out there.
27:25That's amazing.
27:28The O2, London.
27:30Base for both teams to road test their games.
27:34Hidden amongst the punters, three investors from the worlds of fitness and tech.
27:40Dodge the spiders.
27:41They're dangerous.
27:42Dodge the spiders.
27:44Representing race to the top.
27:46These robots here, you're going to just punch it in the face.
27:49There we go.
27:50Harry's gaming squad.
27:52Hi, I'm your fitness cyborg personal trainer.
27:56Did everyone like his character, his energy?
27:58I felt like he, it's someone that would appeal to like a 10-year-old.
28:03He doesn't look like super healthy.
28:05He doesn't look that inspiring.
28:06It's pretty terrifying.
28:08So let's move on to the game.
28:09Who thought it looked really cool and like visually engaging?
28:13One, two, three, four.
28:14So, yeah, I've counted.
28:16So it's 10 out of 13.
28:17Okay, 10 out of 13.
28:18Amazing.
28:19From a gaming experience, it kind of works.
28:21But from a workout perspective, I don't think it works.
28:23Uh-huh.
28:24And would you play this game again?
28:26So we've got one, two, three, four, five, six, seven.
28:29So over half of you.
28:30The ones that kept your hands down, you're all gym goers.
28:32Yes.
28:33Yeah.
28:33Okay, that's good to know.
28:36On the other team.
28:38Uh...
28:39What the hell?
28:40I don't know if we'll save the dungeon or fight.
28:42Giving their concept a workout.
28:44Oh, now I know that I've run the problems.
28:47Levi and Roger.
28:50When you look at this logo, do you automatically think,
28:53I'm about to do an aerobics game here?
28:56I think it's a bit boring to like look at.
28:58It's very like corporate.
29:00I think a bit aggressive.
29:01Feels just a bit too much.
29:03So you've all played the game.
29:05Here's a bit of feedback, what you thought about it.
29:07Yeah, I think it was good.
29:07In terms of you've got your challenges in there.
29:09You've got to see your squats.
29:11You've got to do your jab punching.
29:12When I first started, I was a bit confused why there were frogs.
29:16I didn't really know if I was supposed to punch them, run away from them.
29:20So the instructions weren't clear in the games?
29:22No, I mean it's just frogs.
29:24So would you play this game again after playing it once?
29:28Probably not.
29:29Probably not.
29:32Mid-afternoon.
29:33It was very clear from the offset that the gamers loved the whole concept.
29:37Before pitches begin.
29:39The fitness people didn't really like it, to be honest.
29:42They didn't really think it was active enough.
29:44A chance to run through the research.
29:48Are you happy, Harry, with how the team's split?
29:49Do you think it might be worth Karishma joining you guys in the pitch just to answer any of
29:54those questions?
29:56We've been prepping it all day.
29:57I think it's probably better to keep it as it is because we've got it sorted.
30:01Do you guys feel comfortable?
30:01Because I know you guys weren't on the game side of it.
30:04You were obviously, but you're in the demo.
30:05You know I was on the game team too.
30:06Yeah, yeah, yeah, no, no, no, sorry, sorry, I forgot that.
30:13Also, working up a sweat.
30:15So, going on from the logo, boring, corporate, aggressive.
30:20Yeah.
30:21Okay.
30:21Team aerobics.
30:22People didn't really understand what to do.
30:24So as soon as they got into it, like, whoa, frogs, what do I do?
30:27We're going to take that on the chin, we're going to take it like adults and we're going
30:30to make sure we smash this pitch out of the park.
30:32Let's do it.
30:32All right, looking forward to it, guys.
30:35Pitching time.
30:36Oh, let's do it.
30:37Let's do it.
30:39Waiting, with over half a million pounds of investment up for grabs, a panel of industry
30:45heavyweights and the legends from the world of fitness.
30:49Let's go.
30:50First up.
30:51I'd love to welcome you to our proposal pitch for investment in our new game, Race to the
30:57Top.
30:58Harry's Tea.
30:59I want better way to do that.
31:00Oh, I know him.
31:01I was the one that was doing the demonstration.
31:03Yeah, he was there, yeah.
31:04To our virtual PT.
31:05Hi, I'm your PT.
31:06Fitness Cyborg Pets.
31:08That's someone we met today as well.
31:09Oh, my God.
31:10Guys, I strapped him in today.
31:12He was there.
31:13He played the game.
31:15Conor, are you ready to race to the top?
31:18Let's go.
31:19Run.
31:20Let's go.
31:21Left, right, left, right.
31:23Keep going, Conor.
31:25The building's fell.
31:26Jump.
31:27Watch out for that eagle.
31:28But he's not really explaining what the game's about.
31:30He's not talking about the coins.
31:31Yeah.
31:32Jump again for me.
31:33Come on.
31:33You've got this.
31:34Don't stop now.
31:35I mean, talk about the coins.
31:36He's just walking right past them.
31:37Now, one big punch.
31:39Congratulations, Connie.
31:40You've just burnt 22 calories.
31:43Oh.
31:43I hope you're not too knackered after that.
31:46Now, our team went out to go do a bit of customer research earlier.
31:50And we knew we had a good idea, but we didn't know if gamers in particular would find it as
31:55eye-catching and as motivating as us.
31:57Luckily, through that research, they found they loved it.
32:00And if you do have any questions, we would absolutely love to answer them.
32:04My name's Miles Jacobson.
32:06I mean, they have no idea that we actually spoke with Miles today.
32:09He's tried this game.
32:10You spoke there about the game that's really enjoyed it.
32:12I was at the focus testing as well.
32:15Sure.
32:16And the fitness people, they're saying that it didn't do the job at all.
32:21Right, so on to the next question.
32:23Yeah.
32:24Obviously, the game is set in a futuristic cyber city.
32:28But to me, when I look at that branding, I immediately think of a kind of 80s arcade game.
32:34It will attract the older audience who know arcades from back in the day
32:38and maybe haven't even looked at getting into fitness via playing games.
32:44Hi, my name's Kristina Hurugu.
32:46I'm a GB athlete, 400 metres.
32:48I'd wondered if you'd just explain to me how you would go on and advance the fitness components of your
32:55game.
32:56He has no idea.
32:58Look at his face.
32:59He has no idea what he's going to say.
33:01Thank you for your question.
33:02So I think, you know, the first thing that we would do in terms to make it difficult is, you
33:09know, longer tracks.
33:11The longer it is, the more the person has to run.
33:14Take the mic off him.
33:16Um, in terms that you're going to ask, yes.
33:20Um, yeah, so there's a variety of different elements that get more difficult and increasingly demanding the longer you go
33:26on.
33:27Are you making this up on the spot or is this an actual thing?
33:30Yes, he's making it up on the spot.
33:31Well, thank you so much, everyone, for your time.
33:33Thank you so much.
33:37It can definitely work.
33:39I noticed a lot of pivoting on stage.
33:41Yes.
33:41Is it not good, though, that they're thinking on their feet?
33:44Hi.
33:45Hello, boys.
33:45Hi, guys.
33:46You know what?
33:47It was difficult out there, I'm not going to lie.
33:48Yeah, we saw some of the questions.
33:50It was a tough crowd.
33:50It was a tough sell.
33:51I just hope, you know, we did think on our feet a bit.
34:08Good afternoon and thank you so much for joining us for the launch of our brand new virtual reality game,
34:15Aerobics Life.
34:16I wanted to just start off by telling you a story, and that story is about myself.
34:21When I was 19 years old, I got an injury playing football, and that was the only sport I knew
34:27how to do.
34:28So, for the first time in my life, I decided I was going to do aerobics.
34:33I see a couple of people looking from across the gym, and they're laughing.
34:36So I get up, I leave the gym, and I never do aerobics again to this day.
34:41You know what?
34:41I understand the angle of going down, like, the personal kind of stories and stuff.
34:46I agree.
34:46But I think it's just a bit much.
34:47I'm going to hand you over now to Pasha and Rothner, who are going to go through the game, and
34:52I know they're going to smash this out of the park.
35:02I don't know if it's...
35:07Come on, Rothner, you need to talk.
35:09You need to talk.
35:10You need to say what's happening.
35:11Describe what she's doing.
35:13At each checkpoint, you're meant to do a different type of exercise.
35:16This is what you're meant to be saying.
35:19Oh, my God.
35:21We would be delighted to answer any questions to help us secure that investment.
35:25Um, my point really is just about the frogs.
35:29You said the focus is on aerobics and doing those exercises, but you're running from frogs.
35:37Who wanted frogs?
35:38Pasha and Rothner.
35:39Why the frogs?
35:41Ultimately, the frogs are a little bit out there.
35:43They are crazy, but, you know, some people might like it.
35:45I think if it's like Marmite, you either will love it or you will hate it.
35:49Don't say you like Marmite.
35:50I don't think that's a good thing to say.
35:52The whole purpose of this entire thing is for her to be constantly on her feet, constantly moving,
35:57basically being attacked by these unknown species that look like frogs.
36:02Thank you so much for the question.
36:03We look forward to working with you.
36:05Have a lovely rest of your day, and thank you.
36:06Thank you so much, guys.
36:09What did you think?
36:11I spent the whole time making excuses for the frogs.
36:14Yeah, some frogs were really weird.
36:17Hey!
36:18Hello, guys.
36:20Guys, that was so bad.
36:22Very tough task.
36:24I still stand by what I said.
36:25Lauren should have been on the making of the game, point blank.
36:28Yes, I fumbled a few words in the pitch then.
36:31I feel like the team's going to come for me.
36:34However, I'll be ready to fight.
36:37Tonight, investments totted up.
36:41Tomorrow, in the boardroom, the final boss.
36:549 a.m.
36:56Oi.
36:56Good morning.
36:57Your team look a bit nervous.
36:59I was going to say the same about yours, fella.
37:01Yeah, well...
37:02And trust me, the big ones from you, when you know you've won, is very different to today.
37:07Pressure's on you, mate.
37:07You're PM.
37:08May the best team win.
37:09May the best man win.
37:15I'm always nervous going to the boardroom.
37:16It's a very nerve-wracking place.
37:17But obviously, being project manager adds a lot of heat onto you.
37:21I think as project manager on this task, I've had to make a lot of tough decisions against
37:25the grain of the team.
37:26But if there are any issues, I don't feel like they'll be the things that were under
37:29my control as a project manager.
37:34You can go through to the boardroom now.
37:49So, it's time to find out now who's made it to the next level.
37:56We'll start with Team Alpha.
37:59Harry.
38:00Yes, Lord Jogel?
38:01You became project manager, right?
38:04Absolutely.
38:05Super Harry-o.
38:07Yeah.
38:08That's a good ring to it, that.
38:10Yeah.
38:11So, you got running.
38:12Why have you gone for running?
38:14So, Harry is a very active runner.
38:16I see him running a lot in the house.
38:18Why is he running in the house?
38:20Away from Dan.
38:23The development team, I think you had a lot of input into it, Krishna, right?
38:28Yes, Lord Jogel.
38:28I know that there's like a premise with every game where you fight small level obstacles
38:33and then eventually reach a big boss.
38:36So, I wanted to replicate that for our game.
38:38You bossed it though, I thought.
38:40I thought you were the big boss.
38:41Oh, thank you.
38:42OK, then there's a branding team.
38:45Harry, Dan and Priesh, right?
38:48That's great, yes.
38:49So, that is your logo.
38:50So, this is the logo for our game.
38:52Race to the top.
38:54Exactly, yes.
38:55It looks like an Amstrad 4, 6-4 game.
38:57Yeah, like an old Amstrad game, yeah.
39:00Anyway, let me have a look at this promotional video.
39:04Hi, I'm your fitness cyborg personal trainer.
39:08So, put on your cyber boots and I will see you on the cyber track.
39:13All right.
39:14It looks like it's working in a gym in Chernobyl.
39:17Yeah.
39:18Like Kermit on steroids.
39:21We, um...
39:22Bionic bogey, that's what it looks like.
39:25What do you think about that creature?
39:27I think that was definitely our weakest point.
39:29Yeah.
39:30Scary, obnoxious, the experts say.
39:33Yeah.
39:33Yeah, that sounds like Piers Morgan's Tinder profile.
39:37Yeah.
39:38Anyway, can we see the game then?
39:41So, the game starts off with running.
39:44Um, the first obstacle is these flying eagles.
39:48So, what am I doing?
39:49I'm on a running machine.
39:51Yeah, so right now you'd essentially be going like this.
39:53Yeah.
39:54So, that you're doing the exercise to climb up with it.
39:56Yeah.
39:56Then this is the finale.
39:57This needs to be one big hard punch to knock out.
40:00Let's see, that's the big boss.
40:01I don't know what you needed him for.
40:03You've got one here.
40:04Oh, yeah.
40:05Um, who did the pitch?
40:07So, that was myself, Connor and Kieran.
40:10You didn't let Karishma do it then?
40:11Um, so I thought they'd be best...
40:13You were a bit upset about that, wasn't you?
40:15It would have been more logical to me to be on the pitch side,
40:18but they were equipped with all the information and did a good job.
40:23Yeah.
40:23All right, anyway, so what did they think?
40:25Having read the room, I think half of them liked it, half of them didn't.
40:28Yeah.
40:28Well, one of them was going to make quite a large investment,
40:34but decided to significantly reduce it
40:37because of the quality of the answers to some of the questions.
40:40Felt you waffled and made it up on the spot.
40:43And that is disappointing.
40:46Okay.
40:47So, let's move on now to Eclipse.
40:50And, Lawrence, you became the PM.
40:54That's correct, Lord Sugar.
40:55And you decided to go for aerobics, is that right?
40:58That's correct, Lord Sugar.
40:59I think aerobics is growing in nature in the male market
41:02and I wanted to be able to reach as many people as we could.
41:04Okay, so the development team was Rothner, sub-team leaders, right?
41:10Yes, that's correct.
41:12Rajan and Pasho, yeah?
41:13Correct.
41:14Did your project manager give you a clear brief as what to get on with?
41:18We didn't have a storyline to go in,
41:19so we spent a lot of that time trying to come up with a storyline.
41:22If I may, Lord Sugar, the idea was if you kept up with your fitness,
41:26you got lower life insurance premiums.
41:28But, Lawrence, Lawrence, Lawrence, the task is to create a story.
41:33That's the key to the whole thing, right?
41:37I can't say anything but that I tried.
41:40Anyway, and then there's a branding team.
41:43So, why are you on the branding team?
41:45And so, because my background with Copy and Tim,
41:49I've listened to you say on a podcast that Lord Sugar's greatest strength
41:51is putting people where they have their strengths
41:53and I thought putting myself in an area where I didn't have strengths...
41:57Must be a long broadcast, I'm telling you.
41:59You don't need a podcast.
42:00Lord Sugar's made it very clear in his boardroom,
42:02put yourself in the right position based on what you know.
42:05Yeah.
42:05So, that is your logo.
42:08That's the logo, correct, Lord Sugar.
42:09Looks like a sign to the gents.
42:11Yeah.
42:12Yeah.
42:12I think it needed to be abundantly clear what the game was about
42:16and I think we delivered that with the logo.
42:18OK.
42:18Now, let's run the promotional video.
42:21Hi, I'm Petey, your personal trainer.
42:24I'm here to help you reach your goals
42:26to give you more flexibility and more life.
42:30Whose voice is that?
42:31That would be me, Lord Sugar.
42:33That's you?
42:34Yeah.
42:35So, you took over there.
42:37I was hardly expecting Levi to turn up in one of those adverts
42:40for neglected donkeys or something, you know.
42:44All right, let's run the game.
42:47Right, here's your logo.
42:50They're getting chased by these demonic frogs.
42:53Frogs?
42:54Yeah, the evil frogs, yeah.
42:56They're the evil frog.
42:57They're you're meant to run.
42:58So, the whole point is you're constantly moving.
42:59OK.
43:00Right, OK.
43:02So, what did you think of the game when they showed it to you?
43:05Yeah, it wasn't brilliant and the frogs were odd.
43:09Lord Sugar, the one thing I do want to mention is I ask that people give 110%
43:12and almost exclusively I do feel like that was given.
43:16That's a horrible statement we hate in...
43:18If people try their best, no one's a game developer.
43:2010%, there's no such thing as that, you know.
43:24Yeah.
43:27Right, I think it's time to see who invested in these VR fitness games.
43:33Tim, how did your team get on?
43:35Well, the investors felt the logo was a bit too corporate looking
43:39and there was no real rationale behind certain aspects of the game.
43:42The frogs, you heard the questions that they posed to you
43:46and that the game lacked any real substance.
43:48So, three of the investors decided they wanted to invest Lord Sugar
43:52and they were willing to invest a total of £55,000 into your development.
43:57OK.
43:58OK.
43:59Right.
44:00Karen, could you tell me the same thing?
44:03What happened on your side?
44:05Well, unfortunately, Alan, they didn't like the logo.
44:09They were really not keen on the name
44:12and they absolutely hated the character.
44:16But they all did really like the game.
44:21So, all four invested
44:23and you got a total of £205,000 into further development.
44:29Wow.
44:30That's a lot.
44:31That's good.
44:32Yep.
44:32They got Karishma to thank.
44:33I must say, Karishma did smash the game this time.
44:36And Harry did a great job as Pierre.
44:37Yeah, I'll see you on the next task.
44:39Thank you very much.
44:47Well, they've got nearly four times more than you.
44:51I think that has a lot to do with the game.
44:54So, I'm afraid you're going to have to go away
44:56and talk amongst yourself
44:57in anticipation of at least one of you leaving the process today.
45:03OK?
45:12Come on!
45:13We did it!
45:14Well, how's that?
45:16I believe it.
45:17I thought you did a fantastic job.
45:18Super Harry-O?
45:19Yes, Super Harry-O.
45:22From the brief in the morning,
45:24I think we all left pretty shocked.
45:26Just literally had nothing to go on.
45:28It is not solely on the project manager
45:30to tell you exactly what to do
45:32and every single thing within it.
45:34The most important part of this task
45:36was creating a game.
45:38Lawrence put himself forward as project manager.
45:40Couldn't deliver.
45:41The excuses are coming out of him like they're on tap.
45:44Whose idea was the Frogs?
45:46It was a collective of me and Rothner.
45:48OK.
45:48I did express my concerns.
45:50I kept asking him,
45:50so what do you think, Rajan?
45:52So what do you think?
45:52You just weren't coming back with anything.
45:54It was incredibly difficult to work with Rajan.
45:57I just don't feel like he contributed anything.
45:59If it hadn't been for me or Pasha,
46:01there'd be no game.
46:02Any kind of input I was putting in,
46:04it was just played off
46:05and I really struggled to actually
46:06conversate with the group.
46:07I mean, Pasha literally had back
46:10completely turned to me
46:11and it was just Pasha bouncing ideas to Rothner.
46:13I'm going to be honest with you,
46:14I'm hearing conflict in the team
46:16and that is ultimately quite worrying.
46:18In my eyes, I think there's no smoke without fire
46:20and Rajan hid from the pitch
46:21and it sounds like he got in conflict
46:23and I think Rajan has really let the team down.
46:35Yes, Lord Sugar.
46:36Could you send the candidates in, please?
46:49Well, you're lost by £150,000,
46:52not a small loss.
46:54Now, right at the brainstorm in the beginning,
46:57no clear concept,
46:59use your imagination.
47:01That's what you said to them.
47:02I'm not a game developer.
47:03I didn't believe that what I was going to do.
47:06Did you say something?
47:06Did you allude to having done a game or an app before?
47:11It was more along the lines of gamification itself.
47:13It was an app for fitness.
47:14It was very misleading, to be honest.
47:17We were under the impression that, you know,
47:18he's actually developed some form of a game
47:20and then we're transpired.
47:21I don't think that's fair.
47:22I mean, my background is PR.
47:24Guys, am I just...
47:25No, we agree.
47:27I think a lack of imagination
47:28has left it really to two people.
47:30You say lack of imagination,
47:31but with this,
47:33you were project manager
47:34and you had a vision.
47:36If you felt like you needed to be spoon-fed
47:38and given every part of the game...
47:39I didn't need to be spoon-fed.
47:39Well, clearly you did.
47:41I don't know why you're looking at me
47:42as if I've produced games.
47:44That's not the issue.
47:44You said you have creativity.
47:46I do have creativity,
47:47but without a structure,
47:49without anything to go on for.
47:50But why does that only have to come from me?
47:51Because you're the project manager.
47:52No, but it's not only...
47:53If you feel that your project manager
47:56was in the wrong location,
47:57why didn't you say that?
47:59I did a number of times.
48:00Do you think he was on the right team still, Lawrence?
48:02The frogs element is ridiculous
48:04and I am disappointed
48:05and I wish I could have been there
48:07and now I've seen what was created.
48:08Lawrence, it's a little bit unfair for you
48:09to say you are disappointed.
48:11Yes, I can delve into where we went wrong.
48:13You did the logo, didn't you?
48:14I did do the logo.
48:15The character to your PT,
48:17you could have played him, couldn't you?
48:19I could have played him more,
48:20sure, that's correct.
48:21You become the PT
48:23and he became your PA.
48:24The reason why I come over to the branding side
48:26was to do that in particular,
48:28but Lawrence felt more comfortable doing that.
48:31Didn't you trust Levi to do it?
48:32I did, but when you're the project manager
48:34and it's your neck,
48:35I felt like I could deliver that really well
48:37from the script that I had written.
48:39So what did Levi get to do there?
48:40It's not about get to do,
48:42it's about trying to make sure the team wins.
48:44What did you do?
48:45I supported the project manager
48:47to get that vision of what he aimed down on there.
48:50What's the point of having a project manager
48:53if I'm going to be overruling the project manager's view?
48:55What have you done in the past seven weeks?
48:57You were kind of like a wallflower.
49:00I've participated in teams winning.
49:01I can't pinpoint one by one on every task.
49:05Did he take over everything then?
49:07Can I beat PM?
49:09We collaborated well together.
49:11Next thing you get your P45.
49:13Anyway, Rajan,
49:15I was told you didn't want to do the pitch.
49:17Is that right?
49:18That's correct, Lawshad.
49:19And someone said it's because
49:21you didn't really believe in the game.
49:23That's correct, yeah.
49:24You helped build the bloody game.
49:25Well, no.
49:26So the actual concept was actually constructed
49:28by Pasha and Rotner.
49:30I did ask the team,
49:31how can we make this a bit more exciting?
49:33I did ask Rajan at one point,
49:36you know, you play games.
49:37And he kind of snapped at me,
49:38saying, I'm not a gaming expert.
49:39And I said, I'm not accusing you.
49:40I just need you to, you know, give me your input.
49:43And it felt really difficult.
49:44I just feel like they were a person down in that team
49:47because of Rajan's lack of contribution and conflict.
49:49Lawrence, you can't say that
49:50I was not contributing to the task.
49:53I found it very difficult.
49:54At one point, backs were completely turned to me.
49:56I had to remind the team
49:57that there are three people here.
49:59They won.
49:59Sorry, Rajan, I really don't want to interrupt you,
50:01but you did constantly keep finding things to pick on.
50:05Yeah, and that's what...
50:05And I didn't understand that.
50:06I was picking on it because the concept was...
50:09Rajan, you bit my head off.
50:10You went personal and you said...
50:11I did go personal.
50:12You said, just because you bake a cake
50:13doesn't make you Mr Kipling.
50:14When I asked you, have you had gaming experience?
50:16Well, that's rude.
50:17No, no, no.
50:18It was not personal to watch.
50:20Anyway, look, Lawrence,
50:21we're wasting a lot of time now.
50:23I'm fed up listening to this.
50:24Who are you bringing back into this boardroom?
50:27So the first person I'd like to bring back is Rajan,
50:29just for the lack of contributions,
50:31the hiding away from the pitch.
50:33And with respect, Lord Sugar,
50:35I think you have made it quite clear
50:37about your mind on Levi,
50:38so I'll need to bring back Levi as well.
50:43Right.
50:45OK, you two ladies go back to the house then, yeah?
50:49Thank you, Lord Sugar.
50:50Thank you, Tim.
50:57Right, gentlemen, I'd like you to step outside.
51:00I'm going to talk to Baroness Brady and to Tim,
51:03and at least one of you will be leaving the process today.
51:07OK.
51:16What about this Lawrence fellow?
51:18He has the audacity to say,
51:20well, because of what you're saying, Lord Sugar,
51:22I'll bring Levi back.
51:24Listen, Lawrence is a smart guy,
51:25but the reality is that sometimes you have to say,
51:27do you know what?
51:28I made a mistake.
51:29And in this one, he was on the wrong team,
51:31and he made mistakes.
51:33And what about Levi?
51:34Being relegated to someone's bag carrier
51:37is not good at this stage of the process.
51:40Yeah.
51:40I can't work out this Rajan.
51:42Rajan was given the opportunity to sell a concept.
51:45That's the heart of this task,
51:46and he stepped back from the opportunity.
51:48Right.
51:50Yes, Lord Sugar?
51:51Could you send the three of them in, please?
51:53Yes.
52:04You know, Lawrence?
52:06Yes, Lord Sugar?
52:06I find it a bit naughty saying you're bringing Levi back in here
52:11based upon some of the comments that I made about him.
52:14Um, yeah.
52:15But that's not the way this process is supposed to work.
52:18You're supposed to bring people back in
52:20who you think did not contribute to this task.
52:23I understand that, Lord Sugar,
52:24and potentially I've misspoken there.
52:27I really wanted one person back, to be honest with you.
52:30Rajan, for the lack of contribution,
52:31and I don't think there's time for coasters,
52:33when it came to the...
52:35You're talking about coasting,
52:36but you're talking about coasting,
52:37but then you didn't even...
52:38The PM didn't even go on the game development.
52:40I will take accountability,
52:42but if I didn't bring someone back
52:43from the branding team as well,
52:45it would only be me that was to take accountability for that.
52:47So you're bringing Levi back
52:49because you thought that you needed one from the branding
52:51and one from the other game.
52:52There was elements of it which were disliked.
52:54I don't think so.
52:55Your own words hung yourself.
52:57You said,
52:58I can tell by what you're saying, Lord Sugar,
53:02that you want me to bring Levi back.
53:04Those were your words.
53:05You know what?
53:06I regret saying that.
53:07I'm pretty annoyed with it, to be fair, Lord Sugar.
53:09It just shows the person that he is
53:11by bringing me back in,
53:12all because of what you said.
53:14He isn't going off his own morals with Lawrence.
53:16It's just going off what you're saying, Lord Sugar.
53:18With the greatest respect,
53:19the bits that were in my control did go well,
53:22but I can't see...
53:23You can't say all the bits you did, mate,
53:25were what they were happy with.
53:27Listen, the video got great consumer feedback.
53:29Yeah, but I'm meant to be doing the video
53:30and you swapped me because...
53:31Listen to me.
53:32You swapped me because of my Yorkshire twang.
53:34No, I didn't.
53:34That's the reason why you swapped me
53:36not to be in that suit.
53:37You did, because you said
53:38you can talk more clearly and more...
53:40And they liked the video.
53:41I could have done the video,
53:42which was the original plan.
53:44Okay, okay.
53:44But as per usual,
53:45listen to me, Lawrence,
53:46I'm talking, right?
53:48From the start,
53:49it were your way or no way.
53:50You wanted to control the whole thing.
53:52You contributed to the day.
53:54I really,
53:54I don't want to focus on the branding too much
53:56because there is one person
53:57that I deem very responsible
53:59for the failure of this task
54:00and that is Rajan.
54:01But you keep saying about me
54:02copping out of this pitch, right?
54:03This is a game development task.
54:05You've copped out
54:05on being on the game development team
54:07and then you put yourself...
54:08But did Harry cop out?
54:09Sorry, I'm talking.
54:09And then you put yourself
54:10on the branding team
54:11of which you specialise in.
54:12You know, you're this PR guru.
54:13And you went in the branding team
54:15and you messed that up as well.
54:16I don't know.
54:17The word in there...
54:19You didn't like a hospital sign.
54:20Yeah, so they didn't like the logo
54:21how it looked.
54:22I really should not be confused
54:23for contribution.
54:24And there was no contribution.
54:26The girls couldn't put anything to it
54:27that you contributed.
54:28How did I be called a disruptor
54:30if I didn't contribute?
54:31You're contradicting yourself.
54:32You find errors
54:33but you don't find solutions.
54:34I just don't understand.
54:36The virus should be fired.
54:37Yeah, in all honesty,
54:39I think Lawrence should be fired,
54:40Lord Sugar.
54:41Who do you think should be fired?
54:42It has to be Lawrence.
54:43Lawrence, you're adamant
54:45it should be Rajan.
54:46I am.
54:46And I will say that
54:47throughout this process
54:48I've never hidden.
54:49I've done my best.
54:50Lawrence, Lawrence,
54:50let me ask you a question.
54:51If Lord Sugar didn't say
54:52what you were saying,
54:53who would you have brought in
54:54instead of me?
54:55I still would have brought you back
54:56because once they spoke...
54:58So why didn't you just speak off your own morals
55:00as you were saying?
55:01Because you made it clear, Lawrence.
55:02I'll tell you what.
55:03I'll tell you what.
55:04I'm going to make this easy now.
55:05I have accused you, Levi,
55:07of quite a few things
55:09in this particular boardroom.
55:11But I'm going to show you
55:12how fair I am
55:13by saying to you,
55:15you are going to be
55:16the project manager
55:17of the next task.
55:18Happy days.
55:19Thank you, Lord Sugar.
55:19Well, we'll see if it's happy days, right?
55:22I'll remember that.
55:23Happy days, you said, yeah?
55:24Remember that?
55:25I wrote it down.
55:26Did you see that?
55:26I'm writing it down.
55:27OK.
55:28All right.
55:29That just leaves you two here.
55:30Yeah.
55:32And what I've got to say about you, Lawrence,
55:35is that you've done well
55:37up until now in the process.
55:42As far as I'm concerned,
55:46Rajan, I haven't seen that much of you.
55:48Well, she got off.
55:49Be consistent.
55:49No, no.
55:50Just be quiet now.
55:51I'm going to fill up
55:52and listen to you.
55:56So, Lawrence,
55:57that was a nasty move.
55:59And I regret that
56:00for the rest of my life.
56:01I'm sorry.
56:01It was a nasty move, Lawrence.
56:03I don't like people
56:05that do things like that.
56:06And for that reason, Lawrence,
56:08you know,
56:09you've given me a big dilemma.
56:13But I'm also reflecting back
56:15on the last seven weeks.
56:19Well, I've got a gut feeling here.
56:23It may not be fair,
56:25but Rajan,
56:27you're fired.
56:29Thank you, Lord Sugar.
56:30Tim,
56:30Barrett's ready.
56:31Good luck, Rajan.
56:38You were this close
56:41to getting out of here.
56:42OK, get out.
56:43Go on the peri of you.
56:44Go back to the house.
56:49Thank you, Lord Sugar.
56:55I'm definitely gutted to be leaving.
56:57I feel like, you know,
56:57the wrong decision was made today,
56:59especially after that slimy,
57:02slimy call by Lawrence
57:03to bring Levi in.
57:05But, you know,
57:05Lord Sugar's say is final,
57:07so I do have to respect that.
57:11Guys, how many people
57:12are getting fired?
57:13Who's coming back?
57:13I think Lawrence is coming back.
57:15He's a fighter, you know.
57:17Here he is.
57:20Levi.
57:24Welcome back.
57:24Dan, tell us about it.
57:27I'm going to be honest
57:28with you guys.
57:28I'm beyond embarrassed
57:30with myself.
57:31And Lord Sugar kept coming
57:32for Levi.
57:32I just made a weak decision.
57:33Yeah, I think we were
57:34quite shocked.
57:35I will say, well,
57:36I know I'm a kind person,
57:38I will help anyone out,
57:39but don't ever use me
57:41as a scapegoat in there,
57:43all right?
57:43Don't ever do that to me.
57:45But one bonus,
57:46whoever's on my team,
57:47I'm your next project man.
58:05When I sent you to Hong Kong,
58:06you totally messed it up.
58:09So I've decided
58:10to give you a chance
58:11to redeem yourself.
58:13That's the energy we need.
58:14Deals.
58:15Ten pounds.
58:16You can buy it,
58:17but you can't steal it.
58:18Squeals.
58:19Ah!
58:20Come on, let's go.
58:21And for one candidate.
58:23Where's your PM?
58:24Fate sealed.
58:25Can we shut the doors, please?
58:30Well, that black cab
58:31is heading over to BBC Two now.
58:33Angela Scanlon
58:34with The Apprentice.
58:35Unfinished Business.
58:37This and everything
58:38across the BBC
58:39is made possible
58:40because we're funded by you.
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