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00:07Previously on The Apprentice...
00:09Five seconds, guys.
00:10Teams went live to the nation.
00:12This is not easy.
00:14Oh, my God. None sold.
00:16Pasha's sales squad took the win.
00:18Totalling £893.60.
00:22And on the losing team, Levi...
00:24You were really painful to watch.
00:26...and Connor...
00:27You're fired.
00:28...were taken off air.
00:30While Kieran...
00:31Do you know you've been in the losing team five times?
00:33I would like to be the project manager on Task 10.
00:35You've got it.
00:36...made his own deal of the day.
00:38So, if I lose, I walk.
00:39Wow.
00:40Fawzi.
00:485am.
00:49Hello, this is Krishma.
00:51Good morning.
00:52Lord Sugar would like you to make your way to Rocker Gallery in West London.
00:56The cars will be outside in 30 minutes.
00:58Okay.
01:02Everybody!
01:03We need to be up!
01:05Boys!
01:06We need to be at Rocker Gallery London...
01:09...in 30 minutes.
01:10Green!
01:11Give us five more minutes, we'll be awake.
01:14I know your mum is not my job to come back in five minutes.
01:21Obviously, I've got BPM.
01:22Yeah?
01:23You put yourself out there.
01:24You in?
01:25You're straight through to the final five.
01:26Please?
01:26You walk, mate.
01:28Ugh.
01:28It's the rules.
01:31Cannot believe it is the last task.
01:33I know.
01:34This is the one that determines the final five, Phil.
01:44It feels like all eyes are going to be on Kieran today after his brave and bold move in the
01:49boardroom.
01:49There's a lot of pressure being on his team.
01:51I mean, it's always a losing team when he's around.
01:55Near the banks of the Thames, Rocker London Gallery.
02:01A high-end hub for design and innovation.
02:09Good morning.
02:10You're standing in the Rocker Gallery, built to showcase the latest trends in high-end design.
02:19And that is exactly what your next task is all about.
02:23Now, the UK spends an astonishing £9 billion a year on products for their pets.
02:30I want you to take a bite out of that market.
02:33So you're going to come up with a new pet lifestyle brand,
02:38design an innovative pet product,
02:41and create a social media video.
02:44And then tomorrow, you'll pitch your product to a room full of retailers.
02:48The team that secures the most orders will win.
02:51And on the losing team, at least one of you will be going for walkies.
02:57Lord Sugar's asked me to tell you that this is an important task.
03:01Because after this, it's the final five.
03:03And there are seven of you.
03:05So two from the losing team will be fired.
03:08So give it your all.
03:10Everything clear?
03:11Yeah.
03:12Good luck, and off you go.
03:17Teams have two days to perfect a product for pets,
03:20before trying to tempt buyers tomorrow.
03:24First job.
03:25We're all there in the boardroom.
03:27It's win or walk.
03:28So I'll be leading this one for you guys.
03:32Work out who's top dog.
03:34Final task before interviews.
03:36Who wants to be PM?
03:39Well, I'm going to put myself forward, guys.
03:41Just off the bat.
03:42Obviously, I love pets.
03:43And I also worked at Pets at Home.
03:45That was my first job when I was 17.
03:48So, yeah.
03:50Guys, I would also like to put myself forward as PM.
03:52As a dog owner.
03:53I know what dogs love.
03:54I've had German Shepherds growing up.
03:56And now I also have a Shih Tzu.
03:58So I've had big dogs, small dogs.
04:00I can speak dog.
04:01I can speak dog as well.
04:03People call me the dog whisperer.
04:06I've got a cockapoo.
04:07I had a lab.
04:08Rescued a Shih Tzu.
04:09I've also had a cat.
04:10Cats and dogs.
04:11Horses.
04:12All of it.
04:12Guys, I want to create something for dogs.
04:14That's the direction I want to take this with.
04:16I've thought it through,
04:17and I would love to be your project manager for this one, guys.
04:20Oh, wow.
04:21Both of you guys have, you know, pets.
04:23Like, you know, have dogs and, you know, all that stuff.
04:25But my vote's with Karishma for this one.
04:28Yeah, my vote's going to be with Karishma as well.
04:31Being project manager on week 10 is a huge risk.
04:33However, I have such a clear vision for this task.
04:37Like, it could not have been any more catered for me.
04:40And I have no doubt that me and my team can win this.
04:42I'm so excited.
04:44Thank you guys for voting me in.
04:45And Kieran's going home.
04:48On the other team,
04:49there is also a big demand for Cats products at the moment.
04:52It's growing as well.
04:53It's a growing market.
04:54Yeah.
04:55Project manager, Kieran.
04:56So, let's go with Cats.
04:59Scratch is round for inspiration.
05:01I've never had a cat.
05:03Have you ever had cats?
05:04So, I'm going to be really honest with you guys.
05:07I have a bit of a fear of pets.
05:09Right.
05:11What will your thoughts be on cat bed?
05:14I've never had a pet in my life.
05:16So, it's a bit...
05:16My knowledge of it is not great.
05:18I think we need to look at...
05:20So, cat trees...
05:21Yep.
05:22...be used for exercise for the cats.
05:25So, in terms of that, what are we thinking?
05:29Erm...
05:29Okay.
05:30Anything coming to mind?
05:35I'm not a huge fan of animals,
05:36and going down the cat route was quite risky, if I'm honest.
05:39I think nobody knows enough about cats,
05:41and so, whether that comes to bite us later on or not,
05:44we'll find out.
05:45We could even make it look like a tree.
05:47It could just be brown, brown trunk, green grass.
05:51Well, the tree idea, I like it.
05:54Because people have house plants, right?
05:57So, why not have a tree?
06:02Across the hall...
06:03Me and Pasha, I know for a fact we speak to our dogs.
06:05We go, hey, baby, good morning, are you hungry?
06:08Planning to pounce on a winning idea...
06:11Now, imagine if you had the power to leave your dog voice notes.
06:13Project manager, Karishma.
06:17In my head, okay, there's a dog bed, right?
06:21And dog owners communicate
06:22and leave, like, little voice messages for their dogs.
06:25My dog would absolutely love that,
06:27and I can already tell you that I would buy that bed.
06:29This is why we have our experts.
06:31I've got a very clear idea of what I want this to look like.
06:33I think we should go down the luxury market.
06:36Loads of people that invest in dogs,
06:38they have the money to spend on dogs.
06:40You know, I would sell my kidney for my dog to have the nicest bed.
06:42Dogs like fluffy materials, warm materials.
06:46So that's a huge thing to think about.
06:47Yeah.
06:48It needs to look expensive from the logo to the bed itself.
06:50Yeah.
06:52Team Alpha seems to have fallen on their feet.
06:54Karishma and Pasha have got all the experience you could want
06:57with regards to pets having had dogs their whole life.
07:01There's really no excuse now because they've got to deliver.
07:04The logo needs to be minimalistic and chic.
07:06Like, I thought of Maison Le Chien, which means house of dog.
07:09I do like French mature vibes.
07:11Yeah.
07:11Something that is high-end but is also premium.
07:14Perfect.
07:17You'd sort of have a pod here with a little window for quiet time.
07:22Set on creating a winning cat tree.
07:24We can then have the branches where you have the dangly fun bits.
07:28Kieran's team.
07:29You can dangle bits of fruit off them.
07:31You could dangle a squirrel off it.
07:35In regards to the team split.
07:37For me, I think because I feel like you have a better idea of how you want the trees to
07:41look,
07:41I think personally it would be good for you to go into the design.
07:45I agree.
07:45I'm not going to lie to you and I hope you don't think it's the wrong way.
07:48Working with you, attention to detail sometimes can be missed and I feel like I'd add that.
07:53OK.
07:54Dan, how would you feel about doing the branding?
07:57I mean, I'm really easy going.
07:59In terms of the branding, make it look friendly, nice, inviting, something like that.
08:06Rothner told Kieran that he really lacks attention to detail and I can see what she's talking about.
08:12He hasn't given any direction to Dan at all.
08:15I mean, inviting, friendly and nice.
08:17I mean, what kind of brief is that?
08:19So the design team is myself and Laurence and my branding team is Pasha and Priyash.
08:25We're going to put Pasha sub-team leader.
08:27Let's win this.
08:28Let's win it.
08:29Come on, let's do it.
08:29Let's go.
08:3210am.
08:32Teams divide.
08:34Half will sink their claws into branding.
08:37The brief this morning was so clear.
08:39It's luxury.
08:41We know what Krishna wants.
08:42Yeah.
08:43And, you know, we're going to add that element of a French twist to the name.
08:46Yeah.
08:47While the rest design products aimed at furry friends.
08:50I genuinely want you to get this win after your little ballsy claim.
08:54I want the win really badly.
08:56I need it.
08:57Yeah.
08:57Otherwise, it's home time for me.
09:01The Royal College of Art.
09:03Base for both product design teams.
09:06I'm Kieran. Nice to meet you.
09:07Good to meet you, Tim.
09:09Unleashing her creativity.
09:10So, if we, like, do, like, a rough sketch.
09:13If we imagine it looking almost like a realistic sofa.
09:16Project manager, Karishma.
09:18Over here somewhere there needs to be a speaker so the audio can come out.
09:21And then we have a cushion, right?
09:23On team cat.
09:24So, our plan is essentially to make it look like a tree.
09:28Branching out.
09:29So, one stem, two branches coming off with seating areas.
09:33Yeah.
09:33And then a main pod at the top which is then branched over.
09:36Estate agent, Kieran.
09:38We can have a mouse running around the artificial grass on discs.
09:42And then we can have additional little things on that dangle.
09:45Wait.
09:45What do cats like?
09:46Do you have any idea?
09:46Because I'm not actually sure.
09:47Do they have, like, anything and everything?
09:50Or...
09:51I don't...
09:52My knowledge on that is very little.
09:54So, then I don't want...
09:54We've got the mouse.
09:55Retailers to say...
09:56They like cheese.
09:59That's mouse, right?
10:00Yeah, mouse.
10:01Love cheese.
10:02But the cat will be at the top.
10:04Chilling.
10:04Why would you have it?
10:07What does a cat like?
10:08Er...
10:09What toys can...
10:10Cats don't really like to play with many toys, to be honest.
10:14Erm...
10:15Apple.
10:16Erm...
10:16Fruit fits in with tree.
10:18They just love being...
10:18I think stick with the fruit like that.
10:21Erm...
10:21So, basically just apple and a banana.
10:27West London.
10:29At creative agency RPM.
10:31Chic canines or Chic Lachien.
10:36Karishma's branding crew.
10:38I feel like with what Karishma said this morning, Chic Lachien is very bougie. That is a luxury brand.
10:45Search for a name with pedigree.
10:48Chic Lachien.
10:50Chic is very much like Paris chic. It's very, like, elegant.
10:56The only thing is, as a normal person, would they get what that means?
11:00If you're walking down the dog section...
11:03Yeah, but of course, if you don't know French, then you're not...
11:05You're not gonna know it.
11:05And, like, that to me sounds like a fancy French restaurant or something.
11:09I don't speak French at all.
11:11But Chic is a very well-known word.
11:14Yeah.
11:14It's elegant, right?
11:17Erm...
11:18Let's just...
11:18Because I know that, obviously, time is not gonna be on our side.
11:21Yeah.
11:21So, Chic Lachien.
11:22Yeah.
11:23Just to confirm, the brand name is gonna be Chic Lachien.
11:25Mm-hmm.
11:27The team wanted to add a bit of French flair to make their dog bed feel high-end.
11:32But neither Passion or Priya speak French, and they've spelt Chic incorrectly.
11:36There's nothing chic about that.
11:39I think if we can have the Chic bigger than the Lachien...
11:42Yeah.
11:43Like that.
11:44Perfect.
11:46But...
11:47Across the hall...
11:48I do really like Oh My Catty.
11:50I think that's quite an edgy name for, like, a new pet brand coming to market.
11:55Flying solo on Feline Branding, Dan.
12:00I'm just gonna go with my gut feeling and go with what I think is gonna be great.
12:04So, what I would like it to look like, I'd like it to be quite, like, bold.
12:08That one on the far right, there.
12:11And then a huge exclamation mark at the end, like a brand.
12:14Uh-huh.
12:15Could we do something that looks something like this?
12:17Goes from large to small and large again.
12:19Mm-hmm.
12:20Something like this shape?
12:21Yeah.
12:22I'm trying to not just think about one product.
12:23I'm trying to think of, like, a whole brand name and conception.
12:26I'd like to see it with maybe two bold lines underneath the actual lettering.
12:32Ah, yeah.
12:32And then I'd like to start playing around with some colours if that's okay.
12:35Maybe like a racing green.
12:37And if I could just duplicate that whole thing, because I want to switch it around.
12:40I just want to see some ideas come to life.
12:44I think this is quite a turning point for Dan.
12:46Dan, who's very corporate, who plays it safe, who never takes any risks.
12:50He's come up with something quite catchy in terms of the name.
12:53The logo design isn't terrible.
12:56I mean, he's taking ownership.
12:58I like that.
12:59Can you zoom in on this third one at the bottom left?
13:02This one?
13:03Yeah.
13:03I think that one is my final masterpiece.
13:102pm.
13:11So we've got a design.
13:13We've got a logo.
13:15Catching up.
13:16The final name is Sheik Le Chien.
13:20Team dog.
13:22OK, awesome.
13:23Can I just double check the spelling of Sheik Le Chien?
13:26So it is...
13:28Sorry.
13:29C-H-I-Q-U-E.
13:33That's not the spelling of Sheik.
13:35When something looks Sheik and stylish we say C-H-I-C.
13:39C-H-I-C.
13:41Really?
13:42I thought Sheik was C-H-I-Q-U-E.
13:45C-H-I-C.
13:46C-H-I-C.
13:47That might just be...
13:48The way I'm spelling it might just be like slang.
13:50So now I'm actually not sure, but...
13:52I'm just going to be positive that that is a French way of spelling the word Sheik.
13:57Thank you guys so much.
13:58Well done.
13:59Bye.
14:00Bye.
14:02I'm not going to lie.
14:03I know it's a stupid question, but I would not spell Sheik this way.
14:06I personally, I don't speak French.
14:08I wouldn't have used a word that I can't speak or, you know, I know myself.
14:12Do you know...
14:12How would you usually spell it?
14:14So it would be C-H-I-C.
14:16C-H-I-C.
14:17Oh, like Sheik.
14:18Yeah, like Sheik.
14:19Like Sheik.
14:19Okay, fine.
14:20I don't actually know.
14:21That makes sense.
14:23If they spelt the first word of our logo incorrectly, Pasha and Priyash have made a huge mistake.
14:29A huge mistake that is not something that we can just, you know, sweep over.
14:33It's the name of the brand.
14:34I think we'd best be positive, move on, and yeah.
14:37Yeah.
14:37We'll see how it looks tomorrow.
14:40Design deadline looming.
14:42The last thing we need to give Tim the measurement of is the height of this dome.
14:47For Kieran's cat tree...
14:49But let me have a look.
14:49So that's a minimum.
14:5190.
14:51Needs to be double that.
14:53Finishing touches.
14:54I think 1.5 to get what we want.
14:58You don't want to go too tall because people's apartments or houses might not...
15:021.6.
15:02The room might not be that tall.
15:04Trust me.
15:05I wouldn't...
15:061.6 metres high from...
15:081.6?
15:09From the floor to the top of the tree?
15:10Wait, wait, wait.
15:11Yeah, that's it, mate.
15:12Can you discuss this with me before you do that?
15:13Is that too tall?
15:14No, no, no.
15:15That's not big enough.
15:16I think you're getting very large.
15:18That's as tall as me and most house plants are as tall as mine.
15:21This is what...
15:22That's the vision.
15:24Just...
15:24Okay.
15:25Trust me.
15:26Okay, I'm not...
15:27Trust me.
15:29Every time Kieran measures his tree, he adds more height to it or more width.
15:35I mean, at this stage, you're going to need a palace to put this thing in.
15:39I mean, it's huge.
15:41Rolf, I'm going to stick to it because we need to get on the stairs.
15:43Right, go for it.
15:44Let's increase this to 1,800.
15:46Okay.
15:48On the other team...
15:50Our body of the sofa will be this fleece material in the beige.
15:53Yeah.
15:54Laying out her vision for their luxury dog bed.
15:57The cushion itself will be this Sherpa Fofa.
16:01Leader of the pack, Karishma.
16:04The whole point of this is for owners to be able to communicate with their dogs and leave a nice
16:08message.
16:08So, if we write a rough script for this, keep it short and sweet, and this would be activated by,
16:13yeah, sound like an ambulance going past fireworks, something like that.
16:16The dog would feel safe.
16:17Okay, fine.
16:18I think it's a clear vision that we should work with.
16:21I don't think that trying to reinvent it from my side for the sake of looking busy is a good
16:25idea.
16:25We're going to say, hey, baby, I miss you, and then we'll do kisses.
16:29Yeah, yeah, yeah, exactly.
16:31Hey, baby, I miss you.
16:32I'm running late, but I'll be home soon.
16:34Love you so much.
16:35See you soon.
16:36Bye.
16:38Karishma is doing what Karishma does best, coming up with ideas and leading from the front.
16:42But this product's USP is pretty bold.
16:45It's a talking dog bed and nobody is challenging her.
16:48I hope the buyers are as convinced by it as the team are.
16:52Is that great or what?
16:52It's a one-take one.
16:54It's just the authenticity of it.
16:574pm.
16:58I think I do prefer for Pawsome Friends.
17:01It's quite a nice tagline.
17:03Brands built.
17:04Letting them hear and feel you when you can't feel them.
17:07Yeah.
17:07It's a bit long.
17:08Is it?
17:09Designs signed off.
17:11As a dog owner, I would pay for that.
17:13Tomorrow, try to get buyers to bite.
17:218am.
17:21I hope you like it.
17:22It's quite an edgy logo that I did.
17:25I mean, it's definitely eye-catching.
17:27Yeah.
17:27I like it.
17:28Hoping their branding can fetch them a win.
17:31I actually really like the logo.
17:32It's classy.
17:33I love the paw print.
17:34Team dog.
17:35If you can promise me that that is the correct spelling of the word, it can be spelled either
17:38way.
17:39Yeah.
17:39I trust that and I'm ready to move on with that.
17:41And then we've got the tagline.
17:44Yeah.
17:44Which is...
17:48What's the first word?
17:49It is letting them, letting them hear and feel you when you can't feel them.
17:56Mm-hmm.
17:56So, I obviously do think the tagline is a bit lengthy.
17:59Yeah.
18:00You know, most well-known brands go for a small one, a little one.
18:04I'm not gonna lie.
18:06Yeah.
18:06It's very long.
18:08The whole point of a tagline is to be memorable.
18:10And in this case, the people who made it couldn't even remember it.
18:13I asked Priyash and Pasha what's the tagline and they both couldn't remember.
18:16So, for me, it's a very big mistake on their part.
18:20If, during the pitch today, I forget it, someone step in and say it.
18:23Yeah.
18:23Because I just don't think I'll remember it.
18:26Across the hall.
18:28Right, the big unveil.
18:30Okay, I'm excited.
18:32The moment of truth.
18:34Wow.
18:35Okay.
18:37For Kieran's cat tree.
18:39Wow.
18:41I think this is awesome.
18:43Yeah.
18:44I do find that the dome, the more I look at it, it's pretty huge.
18:49The dome's big.
18:50I didn't realise it'd have such a huge surface area.
18:54It's quite big.
18:55I'm not sure how many houses this would fit in unless you have a huge house.
18:58Yeah.
18:59But how do customers take it home?
19:01Would they pick it up in the shop?
19:02Can you fit it in a car quite easily?
19:06Just order it online.
19:09The overall size of the product, I mean, it's huge.
19:12And I think, especially if you are selling to consumers where they've got typically smaller flats,
19:17especially in London, I mean, where the hell are you going to put the thing?
19:21So, how's the cat going to get in here?
19:26We should.
19:29For the other team.
19:30Right.
19:32Oh.
19:34Oh, I like this.
19:36Karishma's talking dog bed.
19:38Hey baby, I miss you.
19:40I'm running late but I'll be home soon.
19:42Love you so much.
19:43See you soon.
19:44Bye.
19:45Oh, I love.
19:46It's a one take wonder from Karishma as well.
19:49So this is going to be audio activated.
19:51Any loud bang, an ambulance, a knock on the door.
19:54Hey baby, I miss you.
19:55I'm running late but I'll be home soon.
19:57Love you so much.
19:58See you soon.
19:59Bye.
20:00Bye.
20:05All right.
20:06Hey baby, I miss you.
20:07I'm running late but I'll be home soon.
20:09Love you so much.
20:10See you soon.
20:11Bye.
20:12All right.
20:13So, obviously, it does go off with quite sensitive sounds.
20:16Hey baby, I miss you.
20:17I'm running late but I'll be home soon.
20:19Love you so much.
20:20See you soon.
20:21Bye.
20:22That's really annoying if it keeps going off.
20:24So, guys, you know, today's a big busy day.
20:26We've got the pitch.
20:27Hey baby, I miss you.
20:28I'm just going to switch that off.
20:29I'm just going to switch that off.
20:30Love you so much.
20:31See you soon.
20:32Bye.
20:33Right.
20:33And it's off.
20:3610am.
20:36So, we're obviously going to do a social media video today.
20:39I'll go to Consumer Research, get all the information.
20:43Before shooting their viral videos.
20:46Hello.
20:46Hello.
20:48Hi.
20:48For half of each team, a master class in content creation.
20:52I've created quite a lot of social media content over the years with my pets.
20:57What pets have you got?
20:58I've got cats.
20:59Perfect.
21:00From social media supremo, Zara McDermott.
21:04Some of my top tips are, hook the viewer in the first three seconds.
21:09Could you ask a question?
21:11Does your cat do this?
21:12Does your dog do this?
21:13Another tip I've got is about humour.
21:16Humour sells.
21:17That could be a really good way to increase engagement.
21:22West London.
21:23Who of you likes the brand name?
21:26Six out of six.
21:27Okay.
21:28That's really promising.
21:29For Team Moggy.
21:30So, let's go and take a closer look at the product.
21:33Market Research.
21:37Oh, my God.
21:40Yeah.
21:41It's very tree.
21:43Very.
21:45I live in a studio flat.
21:47This is way too big for studio flat.
21:50Yeah.
21:51For my cat to jump from here to this platform and then to come around in here, I think that
21:57would be quite tough for her.
21:59Yeah.
22:00I hear your thoughts.
22:01A million dollar question is, just a raise of hands, would you buy this for your cats?
22:09Sorry.
22:10Oh, flipping hell.
22:13They just didn't really like the product at all.
22:15It wasn't really fit for purpose.
22:17It was a very similar thought to what I had this morning with it being too tall.
22:21How's the cat going to be able to jump up there and get out?
22:23On the other side, they love the brand name.
22:25They love the logo.
22:26And so, I'm feeling like I did a great job.
22:31Okay.
22:31So, I'm going to write that.
22:33They can successfully jump out.
22:38Across town.
22:40Now, tagline is letting them hear and feel you when you can't feel them.
22:46Barking up the wrong tree.
22:48From the tagline, do you understand what the product would be?
22:51Not a clinch.
22:53Okay.
22:54Priyash and Lawrence.
22:57So, obviously, our name is called Chic La Chic.
23:00So, Chic is another word for, like, classy, glamour.
23:03Yeah, it's just like a...
23:04You know, like you say something...
23:05Is it French spelling?
23:06Um, yes.
23:08I think we're all familiar with the term Chic, but I've never seen it spelt like that.
23:12I don't understand that at all.
23:13Chic is part of my everyday vocabulary.
23:15Yeah.
23:16I'm French.
23:17I think it's spelt C-H-I-C, and you should have it the other way around.
23:21So, Le Chien Chic.
23:22Wrong way around.
23:25Okay.
23:25So, welcome to our dog bed.
23:27You can record your voice, and it will play that recording to sort of give the dog that sense of
23:31calm.
23:32If you are not in the house, and they hear you, they will look for you.
23:36I agree.
23:37I think I would freak out the dogs more than anything.
23:39Okay.
23:40So, would you recommend this product to a friend?
23:42No.
23:43Would you guys buy this product?
23:45No.
23:45No.
23:46Do you like the idea of the audio function?
23:48Is it something you would use?
23:49No.
23:50None of you.
23:52That was honestly, unfortunately, a car crash.
23:55Being shown up by spelling the name wrong by someone that's from France, really embarrassing.
24:00And the product, very few positives on that side as well.
24:03I think spinning that's going to be really, really tough.
24:05We are in a really bad place with that feedback.
24:08Just to be disappointed.
24:09Yeah, very much so.
24:11That was literally, yeah.
24:12Carnage, car crash, I don't know what to call it.
24:14Chic-less shit.
24:16Oh, fuck.
24:19Back at the house.
24:20All right.
24:21Three, two, one.
24:22Action.
24:23I'll be with you soon.
24:24Bye.
24:24Girl, who's that?
24:26He sounds cute.
24:27While Karishma and Pasha shoot their viral video.
24:30Brown eyes, blonde hair.
24:33He's at home waiting for me.
24:35So I just thought I'd leave him a cute little message.
24:38Chasing their tails.
24:39What are the chances of getting him on a podium?
24:43No, no, no, no.
24:44Rosner and Kieran.
24:46Could we get a shot of his head poking out of it?
24:49Yeah, he's knocking on it.
24:50That tree is really freaking out.
24:53With their star on strike.
24:55Right now we have to pivot.
24:57We don't have much to go off of.
24:59A change of direction.
25:01I was thinking what might be cool for you to walk in on the camera
25:03and be like, guys, look at this.
25:04My cat never goes out into the nature.
25:06Watch me bring the nature indoors.
25:08We need loads of ideas just so that when we're editing,
25:11because obviously this is a waste of time,
25:12we can't just stand around.
25:13Yeah.
25:14Yeah, just a lot of energy.
25:15Does anyone else's cat do this?
25:17Just sits at the window but never actually wants to go outside.
25:21I am getting super nervous, super stressed.
25:24Things aren't going exactly how I planned.
25:28But we've pivoted and I'm ready to make it happen.
25:32Come on.
25:33You're the one who wanted to trade.
25:35Brilliant.
25:35Okay.
25:35Yes, Kieran, smile while you're doing that.
25:38Perfect.
25:433pm.
25:44Ahead of the pitches.
25:46Hi, everyone.
25:47Hi, how are you?
25:48Hi, I'm good.
25:49For both teams.
25:50Do you want to hear the bad news or the good news first?
25:52Let's go bad.
25:53Yeah.
25:54A chance to check in.
25:56None of them would buy the product.
25:57None of them.
25:58They said it was too tall, not very accessible for the cats.
26:01The good news is that they love the brand name and the tagline.
26:04They said it was really catchy.
26:05I mean, I love the branding because I created it.
26:09For team dog.
26:10I'm going to be honest with you.
26:12It was really bad, the consumer feedback.
26:14Reality bites.
26:16Zero out of six understood what it did.
26:19Can you be a bit more specific in terms of what did?
26:21What?
26:22So, zero out of six knew what the product was based off.
26:24Okay.
26:25That's fine.
26:26Unfortunately, we had a French guy there and the word chic is spelt wrong.
26:29It isn't spelt wrong.
26:31No, it is.
26:32It is.
26:32And it's in the wrong order as well.
26:33It should be Lachian chic.
26:35They just said, oh, no, I've never seen it like that before.
26:38So, we just had to listen to what they said.
26:39In terms of the bed, none of them liked the audio.
26:42And they basically said it would freak out the dog.
26:44And that was pretty much the feedback across the board.
26:47I don't want to hear none of that anymore.
26:48It's negative.
26:48It's put me in a bad mood and take a deep breath in, take a deep breath out and drop
26:52it.
26:52Because I have a dog.
26:54She has a dog.
26:54And we thought it was nice.
26:58Pitching time.
26:59My neck is on the line here.
27:01So, let's get in there.
27:02Let's smash it and let's get some styles.
27:03Get that win.
27:04Come on.
27:05Waiting.
27:07Top dogs from the nation's biggest pet brands.
27:10Hands up if we love dogs.
27:12Woo!
27:13Amazing.
27:14Hoping to win over buyers with her luxury dog bed.
27:18And do we have any furniture lovers in the room?
27:20Just the one.
27:21Everybody else sleeps on the carpet.
27:24Karishma.
27:25I've had dogs my entire life.
27:27I know what they love and I know what they love to feel.
27:29And I said, how do we make this connection?
27:31How do we make this connection between the human and the dog?
27:34Close up.
27:35This is not just any sofa bed.
27:37This is a literal talking sofa bed.
27:39You can create a personalized message for your dog.
27:42So that when you're away from the home.
27:44Any sound that may be disturbing.
27:46They trigger the sound of your soothing, calming and familiar voice.
27:49Hey baby.
27:50I miss you.
27:51I'm running late but I'll be home soon.
27:53Love you so much.
27:54See you soon.
27:55Bye.
27:55Dogs will love it.
27:56The dog owners will love it.
27:58I'm going to pass it over to Pasha here.
27:59My colleague.
28:00He's going to tell you a bit more about our brand story.
28:04Now I'm hoping that you guys look at this.
28:06And this gives you luxury.
28:08The chic dog.
28:10That is the goal.
28:11The chic dog on the chic bed.
28:13Which is ultimately perfect if you like luxury.
28:16If you like the higher things in life.
28:18Now you guys might be thinking.
28:19Chic is spelt a little bit different to usual.
28:23Personally I feel like the normal spelling that you'd see of chic.
28:26Is a little bit more slang.
28:27It's a different way of spelling it.
28:29And I feel like it just brings out that extra pop of French elegance.
28:33I don't think anyone here speaks French.
28:35But ultimately this is for dogs.
28:38And le chien means dog.
28:41Thank you Pasha.
28:42So without further ado.
28:44I'm going to play our social media campaign video.
28:47That we did today.
28:49I'll be with you soon.
28:50Hi.
28:51Girl who's that?
28:52He sounds cute.
28:53Girl let me tell you.
28:54Brown eyes.
28:55Long hair.
28:57So I left him a little voice note.
28:59He's at home waiting for me on the sofa.
29:01Rorgeous.
29:01Bye.
29:03I'm running late.
29:04But I will be with you soon.
29:06Bye.
29:07I would love to open the floor to any questions.
29:11I think the audio feature is really appealing.
29:14I slightly worry that it's going to be confusing for the dog.
29:18Perhaps overstimulate it rather than calm the dog down.
29:22Science has proven that dogs like to sit on surfaces that smell like their owners.
29:27Science will hopefully soon prove that dogs like to listen to the voice of their owners when they're gone.
29:32Across town.
29:33Does anyone else's cat do this?
29:35It just sits at the window.
29:36It doesn't actually go outside.
29:38Also hoping to impress.
29:40Look what I've just bought.
29:42Oh my cat.
29:43Come on.
29:44Kieran's cat crew.
29:46As you can see, we have created a one-of-a-kind cat tree.
29:54We wanted to make this big just so it's more comfortable for your pet.
29:59And our finished product definitely will catch eyes when you have visitors into your house.
30:05And it will also blend away next to your houseplants if you don't want it to be on show too
30:10much.
30:11Now I know it's quite literally a cat tree and there's a reason for that.
30:14We thought why not bring a little bit of the nature indoors.
30:18If they want to have a little play around by themselves, they can.
30:20Or they can go and have a little rest in there.
30:24We'd love to open it up to some questions to hear what you guys think.
30:28So I was wondering about this size.
30:30If you guys thought about like how customers could carry it home.
30:35The item isn't the lightest, I'll be completely honest.
30:39So whether or not you can offer a delivery service or they can arrange for someone to pick it up
30:44separately,
30:45that's on them.
30:47However, it is something that stands out, makes people stop, look and buy.
30:56Introductions over.
30:58Teams have one hour to tempt buyers into big orders.
31:02Hello. Hi, James. Nice to meet you.
31:04Lovely to meet you.
31:05On Team Dog.
31:06Because you guys are a global brand, were you thinking around the like 3,000, 4,000 mark?
31:11While Lawrence and Priyash fail to get a bite.
31:14Doesn't really match what our customer wants.
31:17So we won't be placing an order with you.
31:20Pasha draws on her past connections.
31:23I've actually worked at Pets at Home.
31:25That was my first job four years ago when I was 17.
31:28I understand the area.
31:30If your dog has anxiety, this is a natural way of potentially calming your dog down.
31:35Have you got evidence that the owner's voice without the owner being present does do that?
31:41We don't actually have...
31:42This is such new technology.
31:44There's mixed opinions.
31:45We are waiting for there to be research on how dogs respond to this kind of audio.
31:48I think I'm just questioning the problem you've identified and whether this is actually the right solution.
31:55And on that basis, we probably wouldn't be placing any orders.
31:58OK.
31:59I appreciate that, but even just a few hundred units, a hundred, two hundred...
32:04We just think there's too big a gap between the evidence you've got and what this product can deliver.
32:10It's a car crash, to be honest with you.
32:13The problem that we're coming up against is the practicality of the audio.
32:16We're saying that it de-stresses animals, but realistically we have no facts to prove that.
32:20Yeah, there's a point in.
32:21Yeah, very.
32:22We did our best.
32:23Let's move on to the next.
32:24Let's go to the next.
32:25I've got to be much quicker with these ones.
32:28Across town...
32:29It would be great to hear a little bit about what you thought of it and potentially if you could
32:32see it in your stores.
32:34Also in talks with industry top cats, Dan.
32:38We would be interested because we love innovative products and there is innovation there.
32:43It's quite unique to get a cat tree which is interactive.
32:47We do sell a huge amount of cat trees every year and very much a test purchase for us would
32:51be about 2,000 units.
32:52Is there, like if we were to do an exclusivity deal with you guys, is there a potential?
32:57At most we might go to maybe 2,300 if it was exclusive.
33:00Yeah.
33:01Okay, well, for exclusivity we need a few thousand more really.
33:04That's fair enough.
33:05Be delighted to accept your offer.
33:06I will shake on 2,000 orders.
33:08Okay, thank you very much.
33:09Thank you very much.
33:09Thank you very much.
33:10I think Dan's approach to Pets at Home, one of the largest retailers here, was very gentle, very friendly.
33:15I mean, he secured an order of 2,000 but far too quickly.
33:19And if he'd have just kept pushing, I'd be certain he'd got a much bigger number than he ended up
33:24with.
33:24I think 2,000 is good.
33:26Yeah, they seem to genuinely love the product.
33:28Really good on me.
33:30On Team Dog.
33:32Is there anything we can do just to get sort of a trial order of maybe around the sort of
33:361,000 mark?
33:37While PR man Lawrence sells himself.
33:40No, our clients are really discerning, I'm sorry.
33:43But you're a good salesman.
33:44Come and work for us.
33:46In talks with supermarket giant Tesco.
33:49We've done a great job making a product that makes dogs feel safer.
33:53Pasha and Karishma.
33:55Dogs spend their whole lives serving us and we took this so personally, how do we give back to the
34:00dog?
34:01Look, obviously you guys are super passionate about the product and that kind of link on the audio something we've
34:07never seen before.
34:08Because this is such new and futuristic technology, we're hoping to push around 5,000 units today.
34:14Closer to 1,000 is what we were thinking.
34:16This is going to be something that people want in their home and something that they love.
34:19So could I push you more towards 3,500?
34:22We could maybe push to 1,300 units but that would be the max.
34:26Okay.
34:26Could I be super cheeky, push for 1,500?
34:30We'd be so happy.
34:31It's a nice, gorgeous, round, juicy number and we'd both leave very happy from this conversation.
34:36That sounds like a deal.
34:37Perfect.
34:371,500.
34:38I love that and I know dogs around the country will love it too.
34:41While Karishma collars a deal, on the other team...
34:45I saw lots of lovely smiles from you lovely ladies.
34:48I'm hoping it was all positive.
34:50Still to secure a single sale...
34:52What did you think of the products?
34:54...Rothna.
34:55The weight of it is bothering us a lot.
34:59The weight and the size.
35:00You know, I think we would need a forklift for a customer to lift it.
35:06So, you're right, it's a little bit heavy, I'm going to be honest with you.
35:09For me, it's about replicating nature.
35:11Trees are tall, let's try and allow the cat to see how big nature truly is
35:15and then eventually they might be able to come out with you on walks, you know?
35:18But the other thing was that the cat would fall to get in.
35:23Or just wouldn't be able to get in.
35:24It would stretch across to get into the bed.
35:27Why don't you try it out in each of your store and see if that is something that you feel
35:31like you could invest in.
35:32But our problem is the size.
35:34But we wish you the very best.
35:36Thank you very much.
35:38Guys, don't worry.
35:39Don't worry.
35:40Move on.
35:41Yeah.
35:42About it.
35:42We'll go to the next.
35:4420 minutes to go.
35:46When I first saw it, I thought it should have been in the Bavarian because I was expecting a snake
35:51or a lizard to be up here.
35:52For both teams, the audio aspect for some dogs, it might actually encourage them to search out their owner.
35:58A final push for sales.
36:00It's very, very unique and very innovative.
36:02We could take a small risk on maybe three.
36:04No, thank you.
36:06Thank you very much.
36:07We absolutely love, love, love for you to believe in our product as much as we do because this would
36:11change dog lives.
36:12I mean, I think for today, we're not looking to place an order.
36:15How many would you guys book on to work find?
36:17As it is, really none.
36:19We love the concept, but the product's not there yet.
36:22Your process are, it's good.
36:24The kind feedback is lovely.
36:25Do you know what's lovely?
36:26A big order.
36:28Just one in a store could create a whole bundle of excitement online.
36:33We'll go with 50.
36:33Thank you very much.
36:34No problem.
36:35We were thinking something around sort of the 1,500 mark.
36:38We'll go to 1,100.
36:39For an offer.
36:40Thank you very much.
36:41Thank you so much.
36:41I think that's an absolute pleasure.
36:43Thank you guys so much.
36:44Thank you so much.
36:45Thank you so much.
36:45Thank you, sir.
36:46Brilliant.
36:47Bye, guys.
36:506pm.
36:51We've done the best that we can.
36:52I mean, we've squeezed as much as we can out of them.
36:54Sales over.
36:55It is a bit disappointing, but I'm hoping that we did enough.
36:59Kieran wasn't the right project manager, really, for this task.
37:01And, you know, if we do lose, he's obviously sealed his fate, but ultimately one other person in his team
37:06is going to be walking home tomorrow as well.
37:08We've done our best.
37:09There was literally nothing more that we could have done.
37:11Yeah.
37:11Exactly.
37:12If we lose tomorrow and I get brought back, I am fighting.
37:15Fighting for my life.
37:17Bring it on, because I'm sticking around.
37:20Tonight, orders totted up.
37:22Tomorrow, in the boardroom, claws out.
37:32One thing to show us is anyone's game today.
37:34I don't think anyone can call it either way.
37:36And do you know what?
37:37We've made it to task 10.
37:39We should all be very proud of ourselves.
37:40Not long now, guys, we'll find out that final fight.
37:44The deal was we're in a walk.
37:47What a comment that was in the heat of the moment.
37:49Do you regret it or no?
37:50If we haven't done enough, I'll be regretting it.
37:57I'm really nervous.
37:59I gave it my all in this task.
38:01And I just don't know what way it's going to go.
38:04I've definitely not come here to leave at the last hurdle.
38:07I've come here to make an impact.
38:08And I'm going to make sure that this final boardroom, I make it count.
38:11This is the most stressed and anxious I've been before a boardroom.
38:15And PM is week 10.
38:17It's literally go hard or go home.
38:23You can go through to the boardroom now.
38:39So this task was to design an accessory for a pet.
38:46Yeah.
38:48So let's start with Team Alpha.
38:53Karishma, you became the project manager.
38:56Yes, Lord Sugar.
38:57And decided to make a dog bed.
38:59Yeah, absolutely.
39:00So we wanted to create something that fits into the realm of dog care
39:04and also furniture.
39:06Something people would accept in their living rooms
39:08as not just something for their dog,
39:10but something that fits with the luxury theme.
39:12That looks like a British Airways first class seat, actually.
39:17At least it's first class, yeah.
39:18The main feature being the USP is the technology feature inside.
39:23It's an audio feature which allows the owner's voice
39:26to be transmitted to the dog when the dog's at home alone.
39:29So if there's a bang on the door, fireworks, an ambulance outside,
39:33the audio feature would be triggered.
39:35What about if I was to go...
39:37Hey baby, I miss you.
39:38I'm running late, but I'll be home soon.
39:40Love you so much.
39:41See you soon.
39:42Bye.
39:43Yeah.
39:44That's it, is it?
39:45That's the voice, yeah.
39:46But this would...
39:47So you've got the doggies laying in there and like a bang of lightning
39:51or something like that might set it off, yeah?
39:53Yeah.
39:54If it's loud enough, yeah.
39:55Your...
39:56Your dog shitsues itself.
39:59LAUGHTER
39:59Yeah.
40:01So who designed this thing?
40:03So Lawrence and I designed the product itself.
40:05Pasha and Priyash went off to do the branding.
40:08Right.
40:09And what's the branding?
40:10So the name of our brand is called Chic Le Chien,
40:13and that basically means the chic dog.
40:17Chic...
40:19It's a funny spelling, isn't it?
40:21Um, so I do believe that that is an alternating way of spelling chic.
40:26Um, and it looks more French,
40:29and the C-H-I-C was a bit more of a slang...
40:34A slang spelling.
40:36Um...
40:36I'm not sure that's true.
40:37But I just try to back it up.
40:38Remind me of Del Boy doing a bit of French, you know?
40:42That mangy-too.
40:44Yeah.
40:44What's that?
40:45Can someone read out that tagline for me?
40:48I can't see it.
40:49So it's letting them hear and feel you when you can't feel them.
40:54So it was incorporating the storyline, and it's not as sure...
40:58It's long, isn't it?
40:58Yeah.
40:59It's longer than a dog lead.
41:00Yeah.
41:00The idea of an advert or a logo is, you know, you get it straight away.
41:05Yeah.
41:06Uh, do I get that?
41:08It's got anything to do with dogs?
41:10No.
41:11Um, anyway, you then do a social media, um, clip, right?
41:18And who did that?
41:19That was Pasha and myself.
41:21Right.
41:22Shall we see it?
41:23I'll be with you soon.
41:25Bye.
41:26Girl, who's that?
41:27He sounds cute.
41:28So, brown eyes, blonde hair.
41:31So I left him a little voice note.
41:33He's at home waiting to be on the sofa.
41:35Rorgeous.
41:36Bye.
41:37I'm running late, but I'll be with you soon.
41:40Bye.
41:42Right.
41:43So, explain to me the rationale behind it.
41:46So, what we wanted was to create a girls' brunch.
41:49They're talking about a boy.
41:50He's got blonde hair, he's got brown eyes.
41:53The audience feels...
41:53That was the dog?
41:54Yeah.
41:54That was the dog the whole time.
41:56Okay, so then you go and do some consumer research.
42:00Who did that?
42:01That was myself and Priyash Lord Trigger.
42:04And you had some bit of a negative feedback there, didn't you?
42:07Yeah, they didn't really like the product at all.
42:09They said that the audio clip would freak out the dog.
42:12Hmm.
42:13But out of the six, how many would buy one?
42:15Zero.
42:19That's very encouraging, isn't it?
42:21Right.
42:22Let's go over to this other team, Eclipse.
42:25Now then, Kieran, I remember you saying to me
42:28at the end of the last board meeting,
42:30win or walk, basically.
42:32Walkies, yeah.
42:33Yeah.
42:34I mean, this is week 10, so you've used up your nine lives.
42:40Okay.
42:41Tell me what happened.
42:42So what our plan was to bring nature indoors,
42:44because you get a lot of indoor house cats these days.
42:47And Dan's idea initially was the tree.
42:48I think what we try to do is give cats a real nature feel to it,
42:53because obviously they don't tend to go outside a lot.
42:54I thought the cats do go outside.
42:56They get lost and they don't come back.
42:58I think that shows Rothner's knowledge of cats.
43:01Yeah.
43:01I mean, I tried.
43:02Cats don't go outside.
43:03Rothner, you've got a fear of animals, haven't you?
43:07Yeah, I have a bit of a phobia, but I was still excited for the task.
43:09You're petrified.
43:11Yeah.
43:12Yeah.
43:12I think I managed to conquer it a little bit.
43:15You've done very well with the cat.
43:17Anyway, just tell me, who designed this tree?
43:21Myself and Rothner went to design the tree.
43:23It's a bit big.
43:24It looks like you needed planning consent from the council for it, you know?
43:28So the plan was, obviously a lot of people have house plants.
43:32So our thought was, you know, you've got a cat tree and a house plant,
43:36why don't we combine the two?
43:38It is large, but then it's two items in one.
43:41I did.
43:41The thing that I, I loved working with Kieran,
43:44but when it came down to sizing, I did say to him multiple times,
43:47is it going to be too big?
43:48And he just kept saying, trust me, which I did trust.
43:51I've seen bigger, bigger ones.
43:52Well, you kept adding more and more height to it.
43:54It started off quite small and it ended up six foot.
43:58Yeah.
43:58You won't miss it.
43:59Go big or go home, right?
44:01Yeah.
44:02Stating the obvious, you have to be a very, very, very athletic cat
44:06to get up the top there.
44:07No, I disagree.
44:09Well, did you get one to do it?
44:12No.
44:13Let's, let's work out how it's bit up.
44:15Then you were put on branding, right?
44:17Yeah.
44:18Okay.
44:18And the logo was Omar Khati.
44:22Yeah.
44:22And what's the, what's the thing underneath it?
44:24Awesome friends.
44:25Well, this is short, isn't it?
44:28Yeah.
44:29Yeah.
44:29And the market research wasn't very good, was it?
44:32I think, yeah.
44:32Because we were chatting to a lot of people who were living in London,
44:35they just said that they couldn't see this in their house
44:37just because it's too big.
44:38There were some positives from the consumer research.
44:41In terms of the logo, the brand name and the tagline, I mean...
44:45I suppose they loved that.
44:47They did also.
44:47Oh, they loved, of course.
44:48Yeah.
44:49They did.
44:49That was because that's your product.
44:51That made you feel very, very happy.
44:54Let's have a look at your social media.
44:57Does anyone else's cat do this?
44:59Just sits at the window, but doesn't actually go outside?
45:04Look what I've just bought.
45:05Oh my catty.
45:06Come on.
45:07You don't know me cause you're dead long.
45:10What doesn't kill you makes you stronger.
45:14Hmm.
45:15It jumped a bit, didn't it?
45:17So the story behind it is the cat's looking outside.
45:22It can't go outside.
45:23So we've brought nature inside and that's why you can see all the green outside the window.
45:26Even with the cat, I think you were quite disappointed that he wasn't behaving in the same way
45:30and time was running out and I just had to be like, Kieran, we just need to pivot.
45:33And I actually said, Kieran, do what we can.
45:35Right.
45:35Okay.
45:36How was the project manager?
45:38Was he like a loose cannon or what?
45:40I think he was, he had really great ideas, but I feel like he ran, he runs quite fast.
45:45Was he behaving like Chairman Meow?
45:47The tough part of working with Kieran was that he has a lot of great ideas, but he's going at
45:52a thousand miles per hour.
45:53Yeah.
45:54Well, okay.
45:56Let's see how we did, shall we?
45:59This is the most important thing.
46:01So we'll start off with Karen.
46:04Can you tell me how this team did with their retailers?
46:09Well, four of the six retailers placed orders.
46:13Oh, that's good.
46:14Yep.
46:14And the total number of orders was 2,058.
46:20Right.
46:22Tim, exactly the same thing.
46:25Well, they pitched to all of them and unfortunately they only managed to secure two orders from the six.
46:35Totalling an amount of 2,600.
46:39What?
46:41Yeah.
46:44Well.
46:44Mm.
46:46Okay.
46:47Dear, oh dear, oh dear.
46:49It's a shame.
46:50You don't realise that you left a load of orders on the table.
46:54Pets at home would have ordered 3,500.
46:58Right?
46:59And the message there is, you didn't push them enough.
47:03You gave in too early.
47:05Let's go walkies.
47:08We had a deal.
47:10We've got a deal.
47:12Thank you for the opportunity.
47:14Thank you for the opportunity.
47:15Well done, Karen.
47:17All the best, guys.
47:27Well, you lot, you can all go back to the house because obviously it goes without saying that you're in
47:34the final five.
47:35Thank you, Lord sugar.
47:37How you made it, I do not know.
47:40I haven't got a bloody clue.
47:42You're a lucky charm.
47:43You really are.
47:44I hope you got my business plan though.
47:46Well, we'll soon see about that.
47:48Yeah.
47:49Okay, go back to the house.
47:52Thank you so much.
47:52Good luck, guys.
47:53Good luck.
47:55Well done.
47:56Well done.
48:03You're ready, girl.
48:07Oh, my God.
48:08Oh, my God.
48:09Oh, my God.
48:10Oh, my God.
48:10Oh, my God.
48:11Look, I've got two very intelligent candidates left here.
48:17you will realise that there's only room for one of you.
48:21When you come back in this boardroom,
48:23we're going to have more of a deeper dive
48:25in what your business ideas are.
48:29And then I shall decide which one of you
48:31is leaving the process.
48:33Yes, not sure.
48:34Off you go.
48:41Oh, you did it!
48:42Oh, my God!
48:44I am absolutely gassed right now.
48:47I can't wait for, like, our business plans
48:49to be ripped to shreds.
48:53We've got a seat at the table at 5.05.
48:56Like, when I tell you, from Hong Kong to here,
48:59these girls have grown.
49:00They're so mad.
49:01They could be a winner in this car.
49:02I know.
49:05It was win or war.
49:07I'm not a beg.
49:07I'm not going to beg for my place.
49:09A deal is a deal.
49:10And Lord Sugar hasn't seen the last of me.
49:17Well, Dan started off quiet,
49:20but he's turned out to be quite an intelligent person, hasn't he?
49:24Look, for Dan, this really was a game of two halves.
49:28Half of it, the logo, the name, the brand,
49:32got some really good feedback.
49:34But on the other hand,
49:35pets at home, if pushed,
49:37they would have ordered 3,500.
49:39So he left 1,500 orders on the table,
49:42and that is not good.
49:44And Rothner?
49:46Listen, I really like Rothner.
49:47I think she's a good candidate.
49:49She really is a calming influence
49:51among some of the chaos that happens.
49:53But unfortunately, Dan and Kieran
49:55did actually manage to take orders.
49:57I mean, she got no orders.
49:58She spoke to two retailers and got zero.
50:01Hmm.
50:04Yes, could you send the two of them in, please?
50:17Right, so I'll start with you, Dan.
50:21Unbeknown to you, you left orders on the table.
50:25Now, you started off with pets at home.
50:27Why did you leave it at 2K?
50:30Yeah, I can only apologise
50:31that I didn't push them hard enough,
50:33but I felt like I did ask them for more units.
50:36What about Finn and Fur?
50:38What happened there?
50:39You only bought three.
50:41Oh, yeah, so I kept that quite short,
50:44just to be honest,
50:44because they were small business.
50:45I knew they weren't going to place huge quantities.
50:47So, you know...
50:48Well, they placed 1,100 with the other team.
50:51Yeah, they did.
50:53They've got a big online presence.
50:55Now, Rothner, I've got your CV here, OK?
51:01It says here,
51:02best business skills,
51:04confident in negotiating, it says.
51:07You didn't negotiate anything there.
51:10I did try my hardest,
51:11and I was honestly very disappointed in myself.
51:14However, I don't think, for me,
51:15the issue actually was the negotiation.
51:17It was just the fact that they disliked the product.
51:19It's just too big,
51:20and the dimensions were a little bit off.
51:22You went with Kieran
51:24to keep an eye on him, as you put it, you know?
51:27You didn't keep an eye on him, did you, really?
51:29You let him build that thing.
51:31If it would have been four foot tall,
51:33you'd have been able to sell loads of them.
51:35Why did you just not put your foot down?
51:37He just kept saying, trust me,
51:38and he kept looking at me as if I'm being a hindrance.
51:41Good, good.
51:42You should have been a hindrance.
51:43Yeah, and I regret that.
51:44I really do.
51:45It's like being on a sinking ship.
51:47You're up to here with Walter,
51:49and you think,
51:50no, I'm not going to listen to you, Captain, anymore.
51:54So why shouldn't I fire you, Dan?
51:57I think over the past 10 tasks,
51:59I know it's taken me a little while
52:00to get into the process,
52:01but I feel like I've learnt a lot.
52:03You know, I've taken a really huge risk coming into here.
52:06I've left my business that I've been growing
52:08for the past eight years.
52:08Why did you do that, then?
52:09Why did you take the risk, then?
52:11Because I've not really had a mentor
52:13or guidance in the business world.
52:14Everything I've done, I've done it myself.
52:16Yeah.
52:16And the market that I'm in, I know it really well.
52:18I know it's got huge potential.
52:19There's multi-million pound contracts with government,
52:21and huge organisations that I want to be able to unlock.
52:25And I feel like with your expertise and kind of support.
52:29Multi-million, you reckon, yeah?
52:30Yeah.
52:31Hmm.
52:32And, Rosna, now your business idea is Bespoke Cake Studio,
52:37which is like, what is it, wedding cakes, isn't it?
52:39Yeah, it's wedding cakes, but also another side of it
52:42is having, like, a Subway style for cakes.
52:44So you come in, choose your sponge,
52:46choose your buttercream and your toppings,
52:48basically tailoring each cake slice to the individual.
52:50And I do see it expanding as a franchise,
52:53if I'm completely honest.
52:54If the experts are able to rip into my business,
52:57and I'm happy, I love criticism.
52:58You haven't got a business, have you?
52:59A business plan.
53:00I go above and beyond in all that I do,
53:01and I'll make sure that I make this business a success
53:04with your guidance.
53:04I'll give you 10 out of 10 for putting yourself forward.
53:08Well, look, only one of you can go through to the final five.
53:15I have to consider what's the best option for me at the moment.
53:21Yeah.
53:24Quite a bit of a dilemma here.
53:26Rosna, one can't ignore the fact that you didn't sell anything.
53:31Lord Sugar, I was keen...
53:32I don't want to hear any more at the moment.
53:35Dan, looking at the sales,
53:37had you had pushed bets at home,
53:39your team would have won.
53:41So, it's a tough one.
53:43However,
53:45um,
53:45Rothner,
53:46you sold nothing,
53:47and at least Dan did sell 2,000 pieces.
53:51So, you've been really impressive in this process,
53:55but I have to tell you that,
53:57regretfully,
53:59your journey is over now.
54:01You're fired.
54:02Thank you very much for the opportunity.
54:04Good luck, Rosna.
54:06Good luck, sir.
54:15So, Dan,
54:15you're through to the final five.
54:18You know what that means.
54:20You're going to have to be grilled by my advisors.
54:24So, I wish you luck, as far as that's concerned.
54:27Okay, well, thank you, Lord Sugar.
54:28Okay.
54:29Well, I'm done.
54:36I'm gutted.
54:37However,
54:37I've done this whole thing with integrity,
54:39and I'm really proud of the way I conducted myself.
54:42You know,
54:42this isn't the end for me.
54:43If anything,
54:43I'm going to utilise everything that I've learnt from this
54:45and just go on to be successful.
54:49I actually don't have a clue who's going to come back.
54:51I think both of them are going to be fighting very, very hard.
54:54It literally is the final five interviews are next,
54:57so who can he see himself working with?
55:00Like, they're both strong candidates,
55:01so it's not even a matter of them.
55:03Oh, my God!
55:04Oh, yeah!
55:05Lord Miller has arrived!
55:07Hello, mate!
55:08Oh, my God, mate!
55:12Dan!
55:13Come sit.
55:14You've got to tell us, mate.
55:15Okay, well, look,
55:16obviously,
55:16it was really upsetting for me to see Rothen go
55:18because she put up a really, really great fight,
55:20you know?
55:21Oh, my God, mate.
55:24Like,
55:24you guys know I was so quiet in the beginning,
55:27and I remember, like,
55:28in the hotel before we left Hong Kong,
55:31everyone was eating in the hotel,
55:32having dinner,
55:33and there wasn't enough space on the table,
55:35so I was sitting by myself,
55:37and Rothen was like,
55:38come sit with me.
55:40And then I don't think I would have got this far without her.
55:42She's a really tall person.
55:44Yeah, really loved.
55:45But what they did say to me when I left
55:47is that we're going to get a really big grilling
55:49on our business plans,
55:51so they said, be prepared.
55:53Wow.
55:53Yeah.
55:57Now, five candidates remain.
56:00Lord Sugar's search
56:01for his next business partner
56:04continues.
56:07Next time...
56:08Feels like I'm going to throw up.
56:09Tough questions...
56:10You don't keep a set of accounts.
56:12Correct.
56:13Well, I would call that a hobby, then.
56:14Tough talk...
56:15Do not give me cocky answers.
56:17It's not cocky.
56:18That couldn't have gone any worse.
56:20And in the boardroom...
56:22Are you having a laugh or what?
56:23Tough luck.
56:24You're fired.
56:25You're fired.
56:25You're fired.
56:25You're fired.
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