From 0 to 10% Page 1 Google Map Rankings for a Local SEO Client

tmblast

I have a #LocalSEO client in New York City where we decided to go after a new keyword to generate new leads for their business. The tool that I'm always using for keyword tracking is  @localfalcon  , and after the initial baseline of under a 2% page 1 ranking, I made several changes to their account. Today, on November 12th, we are now ranking at 10% page 1 rankings for their target keyword.  Timestamps 0:00 From 0 to 10% Rankings Introduction 0:19 What Does SoLV Look Like on Google? 0:32 Where Do the SoLV Dots Look Like on a Heat Map Scan? 0:46 How Does Google Map Search Fit into This? 1:40 The SoLV Improving for My Client After 2 Days 2:05 Local SEO Tips to Rank Better on Google 4:39 What You Want to See for Local SEO  Want to a run a heat map scan for your business? You can use my affiliate code here https://localfalcon.com?fpr=greg81  Want me to work on your account to increase your rankings to generate new business? https://tmblast.com/services/ny-local-seo/  #localseostrategy #GoogleBusinessProfileSEO

Transcript

00:00Hey everyone, what's going on? Greg here again from Team Blast. So I'm working with one of my

00:03clients there in New York City. We're focusing on a new keyword. And earlier this week, we had a 0%

00:09share of local voice. Now today we're basically at 10%. So I'm going to kind of walk you through

00:14again, what share of local voice means, and then what I've been doing for their account to grow

00:17their ranking. So to start, when you use Google, you search on your desktop, laptop, or tablet

00:23for a term like HVAC, for example, you're going to get a three organic map pack listings. Those

00:28are dots one through three on the heat map scan. So when I go down over here for my client

00:33today in the bottom left quadrant, those dots green one, two, and three, that represents

00:38if someone's searching for that particular keyword for my client, you're going to find them now.

00:42But anything that's now past position three does not show up on Google search. It only shows up

00:47here on Google map search. So if you're using the Google map app, you search for, let's say

00:52restaurants near me or, you know, dentists near me or anything else like that, you're going to get

00:56all the listings. But if you're, you know, if I go to the next slide, I'll show you, if you are

00:59positioned, let's say up near Washington Heights in this particular example, if you're position 11

01:05or 13 for this particular keyword, you only show up on Google map search and you have maybe 12 other

01:11listings ahead of you. So if you're not getting a lot of phone calls to your business, you're not

01:14getting a lot of bookings, not enough website visits, it's probably because your heat map rankings

01:19are not strong for your particular keywords, which is why you're over-reliing on Google ads,

01:23Bing ads, Facebook marketing, et cetera. And we all know how difficult that is because

01:28essentially the second you turn off those ads, you don't get seen, you don't get the new

01:32customers as well. So this heat map here really focused on anything that's four plus you're not

01:38on Google search. You're only appearing on Google map search. So the share of local voice is improving

01:43after only two days for my clients. I'm redacting the keyword, but on the left-hand side, this was the

01:48initial scan. We had under a 2% share of local voice. I made a ton of changes to their account

01:53on the 11th. We dropped to 0%. That's totally normal. That's actually pretty standard when

01:58there's a shock like that. And now today on the 12th, we're already at a roughly 10% share again,

02:02that bottom left quadrant now starting to rank. So tips to rank better on Google. A lot of these

02:06tips are universal across different accounts that I work on, but I want to keep reiterating them

02:11because they really help. So to start local Falcon scans, get the baseline metrics. So I had my monthly

02:17report with my client. We talked about strategy, different ways to get potential new leads. We looked at

02:22this one service. We ran the baseline scan and said, we're not ranking very well. We have under

02:26a 2% share. We need to change something. We need to get more aggressive, get to let's say 20 or 30%

02:31share. What would that do for the business? Next, review the competitor list and look for gaps.

02:35So gaps are things like number of reviews, average rating, phone number. We looked at hours. We looked at

02:43different secondary categories as well. You want to do a complete gap analysis. You can also use

02:48ChatGPT as well for this to really help give it as like a table view. It'd make it a lot easier.

02:53Next, report competitors. So not so much for this particular account, but there's so many

02:59accounts that I work on that have a ton of spam in them. So when I run the local Falcon scan,

03:05I can see duplicate listings. I can see businesses being run out of a home. I can see businesses that

03:10are virtual or PO box. I can see keyword stuffing. Any of those issues or guideline violations are going to

03:17impact your business. So you have to keep an eye on your business and make changes, but also

03:20if you come across anything that is impacting your business, you have to report that as well.

03:25Otherwise, it's going to be an unfair advantage. Next, make changes to your Google business account.

03:29So I've been making a ton of changes for my client. Some of those changes, but just the next bullet,

03:34posting photos, updates, questions and answers, services, new descriptions, products, even looking at

03:41the categories as well, making changes directly to the Google business account. Next, my client is great.

03:45They get a lot of reviews and they respond to them. That is awesome. It is a big difference when it

03:50comes to Google map rankings. But what I also tell all my clients is to get reviews outside of Google.

03:54So I'm pushing Yelp because that's a big ranking factor when it comes to Apple Maps and also Bing

04:00Maps as well. So don't only have Google reviews, try to push Yelp or Facebook or any other type or

04:06trustindex.io, different third-party sites. It's going to help give more confidence to our customers.

04:12Next, landing pages on the website is really important. So a lot of people ask me, what's

04:17the connection between the website and also Google business profile? You need to have dedicated landing

04:21pages that go over that particular service. I talked about local schema markup. I added that and

04:26I actually wrote a description for my clients. So it's even more keyword rich for Google and Bing to

04:31understand. I think ChatGPT can also probably utilize that as well. And then of course, run more local

04:36Falcon scans. I'll go back over here. This is what you want to see. You want to see the progression

04:40of share of local voice increasing. You want to see from your scans, if you're improving your

04:45share of local voice against your competition and what that would do for your business for more

04:49website clicks, phone calls and customers and bookings. You got to also give it a few weeks as

04:54well. So, you know, going from 0% basically to 10%, that's great. I know it's not going to be a

04:58substantial change for their business, but we can get to let's say 30 or 40% and stay there

05:02consistently for a few weeks. Then I'm going to really look into that and say, okay, how many leads

05:06that we get? Phone calls, website clicks, bookings, and more for my client. Anyway,

05:12thanks for watching this video. Let me know if you have any questions and as always, have a good

05:15rest of your day.

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