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  • 4 months ago
Microsoft Bing recently pushed a new UX / UI interface for Bing Places for Business. Unfortunately, I'm seeing loads of errors for my clients now, so I'm creating this video to explain what you should look at now in your account. The most common errors that I'm seeing, as of 10-7-2025, are in the timestamps below

Timestamps
0:00 Introduction
0:20 TM Blast Does Not Show Up Now After the Update
0:36 Google Message Error / Pending Publish
0:55 Check Your Basic Details for Errors - Category
1:22 Photos Might be Missing
1:44 Description May Be Missing
2:10 Check the Social Profiles
2:21 Additional Details Check
2:26 Special Announcements are Probably Missing Now
2:45 In Summary

Bing Maps SEO is part of my Local SEO service for clients. With the lack of mobile presence with Bing, don't expect much of any trackable calls within the platform. The metric that I like to look at for my clients is impressions, and if we are growing in Bing Map search
Transcript
00:00Hey everyone, what's going on? Greg here again from Team Blast. Today is October 7th. I noticed
00:03in my account Bing Places for Business had their big update and it created a big mess for every
00:09client that I have and even TM Blast. So I want to record this video more as a PSA for you guys
00:14to check your Bing Places for Business account. There's probably some errors, so you need to fix
00:19it. So first, I noticed this because when I went to Bing, I searched for TM Blast and the knowledge
00:23panel did not show up. So I went to the map search to say, okay, maybe it's there. And I got this
00:28message again saying Bing cannot find my business, which obviously was verified, but the update now
00:33removed the listing. So I went into Bing Places for Business. I have this message here. It says
00:38Google Sync disabled four weeks ago, and this is pending publish, publishing ETA seven days. So
00:44basically there's already two errors. First is the auto update from Google has been disabled,
00:49so you need to check your account and make sure that's not the case. If it is, you got to click
00:52on enable sync. Next, you want to go to your basic details over here. So I noticed again,
00:57a lot of mistakes that Bing has made. So to start, there's no primary category or additional
01:03categories. So again, for all my clients that I have, whether you're a locksmith, a psychic,
01:07an HVAC company, a nail salon, a plumber, I've gone through them all. They're all missing their
01:13primary categories and additional categories. And these are ranking signals for Bing.
01:17So I encourage you guys, if this is your business, go through. You have to manually add these next.
01:23And then I went to the photo section over here. Now for me, my photos actually came through,
01:27but for a lot of my clients, their photos are not being synced through. So again,
01:31this is part of the issue with the update that Bing made. Again, maybe these are just bugs.
01:36They're going to be fixed, but I'm seeing photos not always brought over. So you have to now manually
01:41add the photos, go to upload more images. Next for T and Blast, here's another example,
01:46things to not carry over. My description was not there. They have up to 500 characters. That's
01:50smaller than Google business profile. I think Google business profile is around like 700
01:54or 750 characters, give or take. This is 500. So you have to sort of take your Google and bring
02:01it in. So if you're syncing it directly into Google, that might cause a problem because maybe
02:05your description is too long. So you might want to manually add that description back.
02:09Social profiles are brought over. I was surprised by that. But again, for some of my clients, I think
02:15all the social profiles were brought over, but just double check yours to make sure everything is
02:19there. Mine were, which were good. And then additional details. So just, you want to, again,
02:24go through this, make sure everything is here. And then finally, the last thing that I noticed
02:27was, let me go back to the home section over here. Share news or deals. This is actually the
02:34special announcement section. Again, this was not brought over as well for my business and for my
02:39clients. So I think in summary, what I'm trying to say here is that Bing made their big change to
02:46their profile to make it more modern. But I think there's just been plenty of errors that I'm
02:51seeing. Again, Bing is a small player when it comes to local SEO, but it's so easy to dismiss it
02:56and to overlook it. And your competition will actually take advantage of that. They'll add
03:00their categories back, their photos, their special announcements, their amenities, everything else
03:04like that. So this is my tip for you. Go into your account, see what Bing did not bring over and
03:09manually add that or enable the Google sync feature because you want to make sure that your Bing
03:14information is accurate. That is a signal for obviously for Bing rankings, but also for other
03:19search engines to name, address, phone number, and categories across the board. You won't have as
03:23many entities online to talk about that. Anyway, thanks for watching this video and stay tuned for
03:29the next one.
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