00:00Hey everyone, what's going on? Greg here again from Team Blast. So every time I run a heatmap
00:03scan using Local Falcon, I'm actually always looking at the competition to make sure that
00:07no company is getting an unfair advantage over my client because I want my client to get
00:12the most phone calls, website clicks, and customers for their business for working with me. So here's
00:18an example where I ran a scan back on November 10th. There was a company that 100% share of
00:22Local Voice, which really surprised me. When I looked into their profile, I noticed several
00:27issues that were against Google's quality guidelines. So I was actually able to suggest
00:30an edit and I got that profile removed. But then today they came back. So when I did the scan,
00:36I noticed my client actually lost some rankings. They're back at the top. I had to do the same
00:40thought process of, okay, what's going on with this? I want to walk you through this because this
00:44is actually really important for anyone that has a local business and is looking for more leads.
00:47So to start, Local Falcon, the keyword here is immigration exam. I ran the scan and I noticed
00:52I'm looking at the heatmap of how everyone is ranking. And I've looked at this one particular
00:56company. They are dots one, two, and three pretty much everywhere, which means they're getting the
01:00majority of phone calls, website clicks, et cetera. But when I dove in deeper, again,
01:06I noticed several issues within their account. So issues were keyword stuffing, location was not real.
01:13Then they also had duplicate profiles as well. So they had multiple Google business profiles,
01:17then also keyword stuffing, different search phrases, neighborhoods within the city, et cetera.
01:23So I come across this a lot. And actually I've been noticing this even more and more. I hope
01:28Google can do a better job of this, but I don't even know if they can. A lot of times people will
01:33create multiple profiles and then they would keyword stuff, the name, because if they can get,
01:37let's say a two or three month advantage over their competition, it's worth it. Even if that account
01:42gets shut down, they got the leads they needed, they'll just create another one. So I always have
01:46to keep an eye on that. So that's the example right over here. They had a hundred percent,
01:50they had multiple profiles, keyword stuff in their name, a location that did not exist.
01:53There's even more issues too. So I saw that I suggested an edit. It got removed. My client
01:59actually grew within their rankings, but then today they came back. So again, I had to take action
02:04because otherwise my client's going to lose rankings. So here is the thing, what to do.
02:10I always say use local Falcon. I think it's the best tool for this, but look at the competition.
02:16You want to look for fake addresses. So again, PO boxes, a location that clearly does not exist,
02:21an apartment, anything like that, that is not for the Google quality guidelines. You have to
02:25look at that because if it's directly impacting your business, you have to make a suggestion.
02:30You know, same thing, the name, keyword stuff in the name, duplicate profiles. I see this so many
02:34times for doctors and locksmiths. There's a lot of unfair competition that's taking place against
02:38going to directly impact your business. Next, your location really does, you know, play a major factor.
02:45So my clients are all over. So, um, if I had a client, let's say it was in Albany, New York,
02:51if I make a suggestion, cause I'm in the Albany region, my suggestion is going to have more weight
02:55compared to somebody in California. So always, you know, consider that if your clients are able
02:58to make the suggestion, it's going to hold more weight bonus points that they can take a photo or
03:02anything else like that as proof, uh, when they submit that within Google. Uh, now finally,
03:07there is no guarantee that this is going to work. So again, for the locksmith industry that I work
03:12with and HVACs and other ones too, you know, sometimes it's maybe like 50% of the time that
03:17these suggestions will go through. Uh, Google does a lot of, uh, algorithm, uh, checks to make sure
03:22that, uh, your suggestions aren't just going to, you know, take a tank a business. That's actually
03:28legit. So they look at things like address on third-party sites. They look at reviews. They look
03:32at, uh, the activity of the profile. They look at just the, you know, better business bureau. They look
03:36at a lot of different third-party sites to confirm if the address is real, uh, the services they
03:41provide are real, the Google street view. There's so many other things that go into, you know, into
03:44fact. But again, though, for a lot of, uh, my clients, uh, competitors, a lot of times, again,
03:50it's like somebody running like four different Google business profiles and they're all ranking
03:54like, let's say five or 7%, but they have four of them. So they have like pockets where they're
03:59ranking really well. And again, that impacts my client. Therefore we have to make a suggestion
04:03because otherwise what's stopping us from creating 10 profiles and all of a sudden there's so much
04:07spam within Google maps. And anyway, this is what you want to see at the end. You make the suggestion
04:11or your client makes the suggestion. Now it's accepted. They're removed. Your ranking should
04:16improve, but always keep running more local Falcon scans. Make sure they don't come back. So
04:20otherwise it's going to impact your business. Anyway, thanks for watching this video. Let me know
04:25if you have any questions and as always have a good rest of your day.
