Want More Phone Call Leads. Optimize for Apple Maps

tmblast

Apple Maps SEO (Apple Business Connect) is a nice addition to your #localseostrategy. For one of my #localseo clients, they receive about 30 phone calls each month from Apple Maps. In this video, I share how I use Local Falcon / make changes to my client's account to increase their category searches, which results in more phone calls for them each month.  Timestamps 0:00 Introduction 0:09 My Client Has Received 407 Phone Calls over 12 Months 0:51 Focus on the Number of Category Searches 1:23 Example of Better Apple Map Rankings Using Local Falcon 1:54 Apple Map Heat Map Scan 2:04 How SoLV Works on Apple Maps 3:15 Where Apple Maps Appear via Search 3:45 Apple Map Ranking Tips 5:26 In Summary  https://tmblast.com/apple-maps-local-seo-service/  Want to run a free heat map scan for your business on Apple Maps? Use my affiliate link from Local Falcon! https://localfalcon.com?fpr=greg81  #localseotips

Transcript

00:00Hey everyone, what's going on? Greg here again from Team Blast. So if you're looking for more

00:03phone call leads for your business, I really encourage you to focus on Apple Business Connect.

00:07So this is one of the accounts that I have there at Locksmith. Over the past 12 months,

00:12I've had 407 phone calls, which if you average that out, that's 34 phone calls each month.

00:17So to put some context in, whenever I onboard a new local SEO client,

00:21I always ask for their Apple Business Connect profile. Most of the time people will grant me

00:25access and I'll see something like January, February, March, April, May, where we're actually

00:29either decreasing our phone calls or not getting that many. And then when I run my local Falcon

00:34scans, it tells me that we're not ranking that well, which is why we're not getting many phone

00:37calls. Other times too, people won't know their Apple Business Connect username and password.

00:42And then in the more rare cases, there are some local businesses that are not even on Apple Maps,

00:46which tells me there's a huge opportunity right here to get more leads each month if we can get

00:50that verified. So one of the first things I focus on to increase phone calls for my clients is

00:54category search. So let's pretend TM Blast is a locksmith. If you search for TM Blast on Apple

01:00Maps, that's the name of my business. That's what's going to trigger that. But the category

01:04search would be like locksmith, locksmith near me, commercial locksmith, residential locksmith,

01:08car key replacement. These are category searches now that will trigger my account. Increasing that

01:14number will then lead to more impressions. And then those impressions turn into taps on the profile,

01:18and then they lead to more phone calls as well. So category search, that's what you want to

01:22increase. And the way that you can increase your category searches is use local Falcon and then run

01:28heat map scans for category search terms. So for my client, I'm looking at locksmith, and I can see

01:33back in May, we were under 30% share of local voice. Then I got really aggressive with their account

01:39because I'm looking for ways to diversify away from Google. Now we're at an 82% share of local voice

01:46when it comes to Apple map rankings, which is why we're getting more phone call leads each month

01:50consistently now for their business, which is turning into more customers for them. This is

01:54what the heat map looks like tracking on Apple maps. We are the top competitor in this area. We have an

02:0082% share and a six mile radius 11 by 11 grid. Now when it comes to share of local voice on Apple

02:08maps, it's a little bit different than Google, so I need to explain this. Local Falcon uses DuckDuckGo on

02:12the left hand side. You can see they have one, two, and three as a map pack. That's the share of local

02:17voice. That's a percentage of time. So if I go over here that these dots, so if you're one,

02:22two, or three, you're going to be on page one of DuckDuckGo specifically where someone is searching

02:26for. We all know that DuckDuckGo is a very small search engine. So I'm not advocating to say that

02:31doing all this work, it's going to allow you to be on DuckDuckGo and it's going to increase phone

02:35calls. It doesn't really work like that. It's more about on the right hand side. This is Apple map

02:40search. Now I'm using my desktop. I believe it's really hard to prove this, but I've seen this now

02:46with so many other accounts that I have that improving the share of local voice results in

02:50more impressions, more phone calls, more website clicks, more photo taps, more bookings on Apple

02:56maps. And I believe it's because you're ranking up higher within Apple map search specifically,

03:00especially above the fold, which is giving you more of those leads. So it doesn't necessarily

03:05mean DuckDuckGo is driving in all those leads. It's more about you're appearing up higher,

03:10especially above the fold now on Apple map search. That's how I kind of explain this to my

03:14clients. So where do Apple map results appear? Just real quick on the left-hand side, Apple

03:19maps web search. If you're using your PC or your Mac, you search on Apple maps, you can get some

03:24results. You can click on call. Next, the middle part that's on your Apple maps iPhone. Sorry,

03:28that's on your iPhone and you're using Apple maps app. You search for a locksmith, you know,

03:32locksmith near me. You can then call the business and then the right-hand side stuck to go.

03:36This is probably like one or 2% at most when it comes to the number of leads you're getting. So it's

03:41primarily the Apple maps app and the Apple maps web results tips rank better on Apple maps. I'll go

03:47there. I'll go over this really quick. So number one, use local Falcon run heat map scans, change the

03:52radius, change the grid size to figure out your baseline metric for share local voice. Cause you

03:57need to improve that number to get more leads. Next, you would need to report any competitors

04:01on Apple maps. So when you run local Falcon scans, uh, they'll actually show you every competitor in

04:06the area. And then what I've noticed for all my clients that I have, there's like a very, there's,

04:10there's, there's a, um, various reasons why there might be spam. There could be a virtual office.

04:15There could be a PO box. There could be keyword stuff in a name. There could be inaccurate, uh,

04:19hours. There could be, um, a host of other issues too. So you need to go through that. And if there's

04:24any issues, you need to report that to Apple. Cause they're probably taking away share of local

04:28voice from your account. Next post regular photos. Uh, I try to do this on a weekly basis for all my

04:32clients. I believe photos are an engagement factor helps with rankings. Next Yelp reviews are

04:38huge. They do not bring in Google reviews. So if you're looking to rank better on Apple, you have to

04:43get on Yelp and you have to encourage people to leave Yelp reviews. And then of course you want to

04:47respond to them as well. That will help with your Apple map rankings. If you're looking for more phone

04:52calls each month, encourage Yelp reviews. It's really going to make a huge difference. I can't stress

04:57this enough. Next create showcases and good to know sections. Showcases are things like call now,

05:02and a good to know something like, Hey, we accept Apple pay. People will search for that as a filter

05:07on Apple map search. So if you accept that, make sure you check that off. Otherwise you won't be

05:10seen. Next update your description. You can include some keywords, some cities and towns. Um, the

05:16description is just a great way to even maybe to potentially increase the click-through rate

05:20and to create someone to then maybe, you know, uh, call your business. And then finally keep running

05:25local Falcon scans. Cause ultimately what you want to see here is this. You want to see your share of

05:30local voice trend to keep increasing because when that percentage does increase, it then leads to

05:36more category searches each month, which then results in more phone calls for your business,

05:41which is more leads as well. Anyway, thanks for watching this video. Let me know if you have

05:46any questions and as always have a good rest of your day.

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