00:00And so because marketing has been so manipulative for so long and influencing people just to sell
00:06something and doesn't really care about the person, people have an ick around marketing.
00:10And what I do is shift marketing to sharing. Sharing is caring. You're just sharing your
00:15care. You're sharing your care for the client's experience, the customer's problem, the challenge
00:20that they're having. And you're sharing about the solution that you've created or founded or have
00:25developed or invented that really that you care about. You care about them. Marketing is just
00:31sharing. It's just sharing your deepest devotion to solving a problem. And when people feel the
00:38heart of it, they trust you more.
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