“Marketers ruin everything.” That blunt quote from Gary Vaynerchuk hits a nerve for a reason.
Most of us have learned the hard way. Sign up for one thing and suddenly your inbox is flooded with emails you never asked for.
That is why so many people now associate marketing with spam, pressure, and manipulation.
So the real question becomes:
How do you promote your work without creating the ick factor?
That is exactly what I asked Luna Battalia, marketing and branding expert and founder of Luna Love Leadership, on a recent episode of The Mason Duchatschek Show.
Her answer was refreshingly simple and surprisingly powerful.
Stop thinking like a marketer. Start behaving like a human.
In this conversation, Luna explains why the shift from marketing to sharing changes everything and how leaders, business owners, and creators can communicate in a way that builds trust instead of resistance.
In this episode, you will hear:
Why modern audiences instinctively distrust marketing messages
The mindset shift that removes pressure from promoting your work
How sharing creates alignment, curiosity, and genuine connection
Why authenticity is not a tactic but a standard
How leaders can talk about what they do without sounding salesy
If you have ever felt uncomfortable promoting your products, services, or ideas, this conversation will change how you think about it.
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