00:00truly as a leader, there are two big things that you do. You declare a mission. We are here to
00:06cure cancer. We are here to develop batteries that'll power the world. We're here to make
00:11great romantic comedies, right? Whatever that is, you declare a mission. The second thing is
00:15you declare a culture. This is how we treat each other. This is how we treat our customers. And
00:20this is how we treat our competitors. If you do those two things well, you attract the right
00:25people into your organization. Because I know that if I'm here going, we're here to cure cancer and
00:31this is how we're going to operate. And Mason's grandmother, you know, like died of cancer and he
00:36came here because I declared a mission. I don't have to wonder what Mason is doing Tuesday at three.
00:41He's moving the ball down the field.