00:00most people didn't understand the difference between sales and marketing he said marketing
00:04is like planting a crop in the springtime you kill the bugs you water the soil you fertilize it you
00:09give it time to grow sales is the harvest he said but too often sales people try to harvest and no
00:13crops been planted or worse they don't bother to follow up and someone else comes along and
00:17reefs rewards for their effort um yeah the leads you send us over are terrible they don't work
00:21you guys couldn't close the lead if you you know if we come up in front of you and smacking it
00:27the solution is neither group understands like you just said understands the other person's role
00:33the solution is you have to you have to have sales and marketing integrate or collaborate more with
00:41each other
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