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Do Your Sales & Marketing Teams Operate as ONE Engine or Two?

Sales says the leads are bad.
Marketing says sales won’t follow up.
Leadership gets stuck in the middle.

In the full episode of The Mason Duchatschek Show, sales expert John Golden—author of Social Upheaval and Winning the Battle for Sales—breaks down the real difference between sales and marketing… and how the smartest companies eliminate silos to create one unified revenue engine.

If you lead a sales team, run a business, or want tighter alignment between marketing and sales—this conversation is mission-critical.

🎧 Listen to the Full Podcast Episode

https://workforcealchemy.com/podcast-magazine/

📺 Watch the Full Conversation on YouTube

https://youtu.be/jIJakbeY9mU

About John Golden

John Golden is a leading authority on modern sales strategy, host of multiple sales-focused podcasts, and author of:

- Social Upheaval: How to Win at Social Selling
- Winning the Battle for Sales

His work helps companies transform scattered sales activities into strategic, scalable systems.

About The Mason Duchatschek Show

This show brings CEOs, business owners, and HR executives the real conversations behind employee selection, engagement, leadership, culture, and business growth.

Hosted by Mason Duchatschek, Amazon bestselling author and founder of Workforce Alchemy, whose tools and strategies help organizations hire better, engage their people, reduce turnover, and increase profitability.

Subscribe to the Channel

https://www.youtube.com/@WorkforceAlchemist

Recommended Playlists:

Full Episodes – The Mason Duchatschek Show

https://www.youtube.com/playlist?list=PLaGSQcRH4ChwjjPLD9FN6r2IvuBp5PPbg

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#SalesStrategy #SalesAndMarketing #RevenueGrowth #SalesProcess #MarketingStrategy #CustomerExperience #SalesManagement #WorkforceAlchemy
Transcript
00:00most people didn't understand the difference between sales and marketing he said marketing
00:04is like planting a crop in the springtime you kill the bugs you water the soil you fertilize it you
00:09give it time to grow sales is the harvest he said but too often sales people try to harvest and no
00:13crops been planted or worse they don't bother to follow up and someone else comes along and
00:17reefs rewards for their effort um yeah the leads you send us over are terrible they don't work
00:21you guys couldn't close the lead if you you know if we come up in front of you and smacking it
00:27the solution is neither group understands like you just said understands the other person's role
00:33the solution is you have to you have to have sales and marketing integrate or collaborate more with
00:41each other
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