00:00When you're speaking English, a person can only remember three things or less.
00:04If you're having a conversation with somebody and you add a fourth thing to it,
00:07you actually have a 25% fail rate.
00:09If you have a fifth thing, 50% fail rate.
00:12If you talk to somebody about six things, you have a 100% fail rate.
00:16And the reason why is because the facts got bigger than the emotion.
00:20The facts need to be at 15%.
00:22The emotions are going to be at 85%.
00:24If you overload it and start throwing more data at somebody on this,
00:29they're going to look at you and go, sounds right, but you got a lot coming at me now.
00:33And the emotion goes from excitement to a little bit of anxiety.
00:37So we tell people, if you really want to talk to somebody about four or five things,
00:41have another appointment, have another email, send another email, do something differently.
