- 3 weeks ago
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00:00And with a new spire, identical to the one designed by architect Eugène Viollet-le-Duc in the 19th century,
00:19the iconic 800-year-old cathedral has triumphantly arisen from the ashes and been given a second chance.
00:30Now, you follow me. Please go inside.
00:45All Muratori were revered by a small, very exclusive clientele, but behind the scenes, they were brand in crisis.
00:54On the verge of disappearing from the market, they needed fresh eyes, new ideas, and that's why they came to Agence Gâteau.
01:02And you provided them a new revenue stream by expanding into the fragrant space.
01:06Yes, but I can't take all the credit for that.
01:10One person in particular drove that.
01:14Antoine Lambert.
01:15Maison Laveau sent for Muratori was a true collaboration from start to finish.
01:19Starting with A, bébé.
01:21Congratulations on shepherding such a venerable company into the future.
01:26Oh, thank you.
01:28It wasn't easy.
01:29We succeeded because I believe the future of marketing is reinvention while never losing your core values.
01:44That's a perfect note to end on.
01:46We'll now open the floor to questions.
01:48You, sir, in the back.
01:53But did you really succeed?
01:55It's Marcello.
01:56What?
01:57Are you still working for Muratori?
01:59Not at the moment.
02:01But our strategy more than delivered on all of our objectives.
02:04In fact, Muratori Paradiso was just nominated for a Fragrance Foundation Award.
02:09So, by my standards, we were quite successful.
02:18And please send your mother my regards.
02:22Any other questions?
02:23What are you doing?
02:27Yes, the eager girl there.
02:29Oh, yes.
02:30Hi.
02:30Thank you so much.
02:31Um, actually, my question is for Marcello Maratori.
02:35Oh, my God.
02:36Don't you think it's important to have open and honest communication between a client and their marketing firm?
02:40Of course.
02:42Communication is critical for a successful campaign.
02:45But when a marketing firm doesn't reply to the client's texts and...
02:48The campaign was over.
02:49Then I take issue with your follow-through.
02:51I take issue with your issue.
02:52I fear we may be devolving here.
02:55My apologies.
02:56As many of you know, I'm Marcello Muratori.
02:59And I want to take this opportunity to announce that I've left my family's company.
03:06What?
03:07Emily, sit down.
03:14I know people expected me to take over Muratori, but it's not a fashion house that intends to grow in the way I define growth.
03:22So, the future of luxury is my new brand, Marcello Muratori.
03:59I know people called us troubled water.
04:00Sounds like you could use a bridge.
04:03I would certainly be open to hearing your ideas.
04:06Can I have an office call to set up a meeting?
04:08Sure.
04:09Why don't you call me directly?
04:11We could meet at my office or anywhere convenient for you.
04:15Your panel was a masterclass.
04:23So poised, so articulate.
04:25No thanks to your ex-boyfriend.
04:27That was an ambush.
04:28True, but the heat between you two was off the charts.
04:31It was like marketing foreplay.
04:33There was no foreplay.
04:35These Italians.
04:36Look at me, look at me, look at me.
04:38Look!
04:39What?
04:40He looks stronger, taller.
04:42That umbilical cord must have been dragging him down.
04:45Come on.
04:56You will not believe who I saw today.
05:00Marcello.
05:00Oh, okay, Psychic.
05:02How did you...
05:02Nico just told me he's in town and the three of us are going to dinner tonight.
05:06I was trying to figure out how I was going to break the news to you.
05:09Yeah, well, I guess they're friends, so it makes sense that they'd catch up while he's
05:12here.
05:12It just feels so...
05:15Weird?
05:15Trey weird.
05:18So, how did he look?
05:21Good.
05:23He always looks good.
05:24Uh-huh.
05:25And did you two talk?
05:27Not really.
05:28Did you want to talk to him?
05:29About what?
05:30Okay?
05:31He's the one that needs to apologize to me after everything that happened.
05:34Then why don't you come to dinner and clear up this little misunderstanding?
05:37No.
05:38No, no, no, no, no.
05:38I am not crashing.
05:39Absolutely not.
05:40Then can I pass on a message?
05:42Or poke him with my fork?
05:46Thanks.
05:47But if Marcello wants to talk to me, he has my number.
05:53Okay, maybe just like a little poke.
05:55I got you, girl.
05:56I won't break the skin.
06:06I wish you luck.
06:10I hope you always drink the chablis.
06:15The drink?
06:16No, if she could, she would put it in perfusion.
06:19You're right, my dear.
06:20You're right.
06:20You're right.
06:21You're right.
06:21You're right.
06:22Vivi, wow, what a pleasure to see you.
06:26You're amazing.
06:29Let's serve the canapé.
06:32I'm so happy to be here.
06:35I don't know if you're going to come with Laurent, you're always together.
06:38We're not, it's complicated.
06:41When are you going to stop your tour of the manège?
06:44We love the tour of the manège.
06:46If I can, I don't understand why you're always together,
06:50and I think I'm the perfect guy.
06:54Reinhard Grindley, Swiss chocolatier.
06:58He's a great success, he's a celibate.
07:00And he's too sweet.
07:02I prefer the salad.
07:04No, I've got it at table.
07:07If I talk about you, be open.
07:10Well, of course.
07:13He speaks English and French,
07:15but if you prefer, you can practice your Swiss-Allemes.
07:20To Marcello Muratori.
07:28Salute.
07:29And to Mindy Chen.
07:31No, Marcello Muratori is the brand.
07:35We're going into business together.
07:37Oh, what?
07:39Does Emily know that?
07:42You saw her today, right?
07:44I did.
07:45What did she say to you?
07:46Not much of anything.
07:48Barely mentioned it.
07:49You know she's got a lot going on.
07:50She has some high-powered business dinner tonight, actually.
07:54That's great.
07:55Boom.
07:56Everything okay?
07:57Mm-hm.
07:59Sorry.
08:01everything okay sorry uh so marcello are you seeing anyone back in rome
08:25no i'm totally focused on work no time for a personal life yeah personal life overrated
08:34am i right why do you want to introduce me to someone actually i do i know a great girl smart
08:41funny ambitious sporty from chicago drop it babe emily's down with me she made it very clear
08:49when she left rome yeah well maybe she felt like you were playing her she said that not in those
08:54exact words um the weather is looking good this weekend we should go riding in the boat boulogne
09:04are girls allowed or is this a boys only riding club uh no of course girls are allowed good answer
09:24the dating scene in paris is much livelier than in siri but i only date younger women that's my thing
09:48oh well then i don't qualify what a shame oh i'll make an exception for you what a compliment
09:58any more wine uh i can put whatever i want in chocolate and people will put it in their mouth
10:05oh such a gift my creations are inspired by the women in my life you're such complex creatures may i tell you
10:17what i think you would taste like i don't eat chocolate a tout bitter parline with a smoky finish
10:24you could be my flavor of the month well speaking of a smoky finish excuse me i need to go powder my lungs
10:37oh
10:47oh
10:48merde
10:48bonsoir
10:59bonsoir
11:00bonsoir
11:02bonsoir
11:03bonsoir
11:04bonsoir
11:06bonsoir
11:06where the last thing he told us
11:08when he was good
11:10bonsoir
11:13bonsoir
11:16That's adorable.
11:18Adorable?
11:20I don't know that.
11:44I don't know.
11:46I don't know.
11:48I don't know.
11:50I don't know.
11:52I don't know.
11:54You're sexy.
11:56When are we going?
12:00Tomorrow?
12:02Listen, it was great.
12:04I'm very busy.
12:06I work every day.
12:08And all my hours are taken.
12:10And...
12:12At 5 or 7.
12:18I'm not sure to be able to free me at 5 o'clock.
12:22There's no wrong way to free me.
12:24No.
12:38Why did I agree to this?
12:40Because it's a good opportunity for you and Marcello to clear the air in the open air.
12:44What's the worst that can happen?
12:46People always say that right before something worse happens.
12:50So they're ready.
12:51Have you both ridden before?
12:52Mm-hmm.
12:53Um, yeah.
12:54It's been a while.
12:55My cousin Kelly had a horse named Dusty because, well, he always would kick us off to roll around in the dust.
13:01And the last time that I rode, I bruised my coccyx.
13:03Is that like your hoo-ha?
13:05Never mind.
13:07Nice to see you again, Emily.
13:09And you!
13:11What is that voice?
13:13I don't know. I don't know.
13:15I don't know.
13:21Ready, ladies?
13:22Not quite yet.
13:24Um...
13:25Oh!
13:27Uh...
13:28Alrighty.
13:30I think I got the skittish one.
13:32Want to trade?
13:33Just give me a second.
13:35You got it.
13:36Whoa!
13:39No!
13:40Hold on.
13:41I got it.
13:46Oh, my God!
13:47I got it!
13:48I got it!
13:49Okay, easy does it, girl.
13:51It is very clearly a boy.
13:59Remember, horses are empaths, so they feel what you're feeling, so just relax.
14:03I am relaxed.
14:04Oh, God.
14:05It's like Dusty all over again.
14:07You're right better than your skis, Stinkhorn.
14:08Ha-ha.
14:09And don't call me that.
14:10So when did you start planning this business with Nico?
14:27After he left JVMA, it felt like the right time to work together.
14:32He understands what I'm going through.
14:34Hmm.
14:35Controlling parents?
14:36And a desire to do something on our own.
14:45Just so you know, Solitano is almost back to normal.
14:49Hmm?
14:53My mother should never have fired you.
14:56You did a good job.
14:57Well, that would have been nice to say at the time.
15:00I did say it.
15:01No, you didn't.
15:02All you cared about was winning.
15:03Aw, come on.
15:04You were competitive, too.
15:06And when I failed, you were happy about it.
15:09That's not true.
15:10You left Rome without talking to me, without even saying goodbye.
15:12I was hurt.
15:13I never meant to hurt you, Emily.
15:19So why didn't you call you when you came to Paris?
15:23Because I didn't think you wanted to hear from me.
15:26Can you slow down, please?
15:27I don't think I can.
15:28It won't stop.
15:30Emily!
15:31Stop!
15:32Emily!
15:36Oh, my God!
15:37Emily, pull it back!
15:39Pull it back!
15:40On the right!
15:41I'm trying!
15:45Oh, God!
15:46Shh!
15:47You're okay.
15:48You're okay.
15:49Shh!
15:50Thanks, but I'm fine.
15:51I was talking to the horse.
15:52Let me help, please.
15:53Thank you, but I don't need rescuing.
15:54Oh, really?
15:55So what was that?
15:56Just you racing off without saying goodbye again?
15:57No.
15:58This is me not saying goodbye.
16:16You're right.
16:24GrĂĽndli chocolat, oh la la.
16:26Oh, let me guess.
16:27They're from Marcello.
16:28Finally an apology.
16:29He must be very sorry.
16:31GrĂĽndli are the best Swiss chocolates money can buy.
16:33But more than the quality of the chocolate,
16:35it's the sentiment of the card that really matters.
16:39Hmm.
16:40Oh, these aren't from Marcello.
16:41They're for Sylvie.
16:42No.
16:43Mm-hmm.
16:44This is so cool.
16:46Dear Sylvie, these are as elusive as you right now.
16:51Oh, who's your secret admirer?
16:53The chocolatier, actually.
16:55I met him at a dinner party.
16:56I inspired him.
16:59Apparently, this is what I taste like.
17:02Such a no-no.
17:04Hmm.
17:06Hmm.
17:08Mm-hmm.
17:09Yeah.
17:10It really captured you.
17:12Very intriguing.
17:14Quite funky.
17:18I'm disgusting.
17:23Water, water, water.
17:24Yeah, water.
17:25We see.
17:26Water.
17:27Mm-hmm.
17:29Reminds me the CEO of Apogee's coming in today.
17:31Apogee?
17:32We can't work for them.
17:33Why not?
17:34It's homophobic water.
17:35Julien, how can water be homophobic?
17:37You can test that?
17:38Don't you know?
17:39Apogee was famous for giving money to groups that oppose same-sex marriage.
17:43That's awful.
17:44And in the past.
17:45Apogee has a new CEO.
17:47I met him at the Future of Luxury panel.
17:49And he needs our help to rehabilitate their brand.
17:52Absolutely not.
17:53It's almost Paris Pride.
17:55Imagine how we look.
17:56I don't know what I'm wearing yet.
17:59Oh!
18:00Monsieur Roland.
18:01Thank you for coming in.
18:02I've been looking forward to it.
18:03May I introduce Julien, our executive in charge of brand rehabilitation.
18:08A pleasure.
18:09Anything you need, we're here for you.
18:11Please, follow me.
18:12I still taste seal in my mouth.
18:17Yeah, same.
18:19Two years later and Carrefour and Franprix still refuse to stalk us.
18:23I mean, it's crazy.
18:24The only thing this water is against is dehydration.
18:27And you put out a press release?
18:29Or donated to LGBTQ plus charities?
18:31Yeah, of course we've done that.
18:33People still won't drink it.
18:34I don't know what else to do.
18:36Have you tried apologizing?
18:38Me?
18:39Why?
18:40I haven't done anything wrong.
18:42I agree.
18:43Why should you say sorry?
18:44Because it's kind of the right thing to do.
18:47I just want a second chance.
18:49To rise from the ashes.
18:52Like Notre Dame.
18:55You need to start over.
18:57Rebuild from the ground up.
18:59And how do I do that?
19:00By leaving the past behind with a new name.
19:03Yeah.
19:04I'm open to rebrand.
19:05I just want people to drink it again.
19:07To remember how good it tastes.
19:09Well, then you need a test market.
19:11A group of people to make it appealing again.
19:13Huh?
19:18Why do we gays always have to bail out you straight?
19:20I'm not straight.
19:23Oh, you're not.
19:24You're not.
19:25Oh, well, then we can relaunch your water at Paris Pride.
19:29We can sponsor a float at the parade.
19:31Oh, and have a singer perform.
19:33And have hot shirtless guys.
19:35Spread Apogee into the crowd until everyone's wet, wet, wet, wet, wet.
19:44What?
19:45I love Pride.
19:46This can be the first stop on your apology tour.
19:50Starting with the community your brain hurts most.
19:53Yeah, that's a great idea.
19:54But what new name would appeal to the gay community?
19:57Rainbow Water?
19:58No.
19:59Unicorn Tears.
20:00What about this?
20:02That would work.
20:11Well, nice you all have this under control.
20:32Well, tell me something about you.
20:35I don't know, what's your job?
20:41How do you want to know?
20:43Well, yes.
20:44Not an alliance?
20:46Not married?
20:47Well, the appearance.
20:49Well, tell me.
20:51Well, the principle of a five to seven,
20:54it's not to tell your life,
20:56it's not to know the least.
20:58And honestly, I know a lot about you.
21:02Why?
21:03Do you want to know the intro?
21:05No, not at all.
21:10Oh, it's almost 7am.
21:12I need to go.
21:13I have time for a prolongation, if you want.
21:17Oh, five to eight, then.
21:32I can't do it.
21:33Really?
21:35I can't do it.
21:36I can't do it.
21:38I can't do it.
21:39You can't do it.
21:40Please.
21:41I can't do it.
21:42I can't do it.
21:43I can't do it.
21:44I can't.
21:45Do it.
21:46Noes!
21:47I can't do it.
21:48Emily, there you are!
21:49Am I singing on a homophobic float?
21:50Emily, there you are.
21:52Am I sticking on a homophobic float?
21:54I asked some gays where that apogee one is,
21:56and they screamed at me.
21:57Sorry, I meant to give you a heads up.
21:59It had a rebrand. It's now...
22:00Libido.
22:02Oh, libido.
22:04Oh, as in water. Sexy.
22:07Wait, does it make guys get hard?
22:09Should they have called it hard water?
22:11It's a marketing pun,
22:12and people seem to be really loving it.
22:14Oh, Roland!
22:16Hey!
22:17I think it's working.
22:18Look, look at this.
22:19Your apology post is live.
22:20It's already got thousands of likes,
22:21and mostly positive comments.
22:23We are filtering out the others.
22:24That's incredible.
22:25Julia helped me with the wording.
22:27We worked on it together all night.
22:29Ah, I bet you did.
22:31Nico! Over here.
22:33Oh, our brand ambassadors.
22:35Thanks for doing this, guys.
22:36So you'll be spraying people with libido.
22:38Please don't spray anyone in the face,
22:40unless they ask.
22:42And lose the shirt, obviously.
22:44You heard the man?
22:45Why do we need to be shirtless?
22:47It's pride.
22:48Be an ally.
22:49They're not actually brand ambassadors.
22:51They're our friends.
22:53Mm-hmm.
22:54And they're here to support Mindy.
22:56Oh.
22:57It's a shame.
23:00Just leave it off.
23:02Mm-hmm.
23:03What is Martello doing here?
23:05He's staying at Nico's place.
23:06I'm sure he just tagged along.
23:08Don't worry.
23:09I doubt he'll stay along.
23:11Oh.
23:12No.
23:13You can tell that Alpine Willy Wonka
23:15that I'm not interested.
23:17Eh, well, then you're doing a big, big mistake, Sylvie.
23:19Oh, Yvette.
23:20J'ai rencontré quelqu'un.
23:21Ah, bon?
23:22Mais oĂą?
23:23Quand?
23:24Le soir de ton dîner au tabac.
23:25On va chez toi.
23:26Oh, d'accord.
23:27C'est pour ça que t'es pas revenue.
23:28Mais moi, je croyais que c'était parce que Guillaume avait été lourd.
23:30Mais t'inquiète pas, il va passer à autre chose.
23:31Si j'y suis arrivé, puis arrivé aussi.
23:32Guillaume, c'Ă©tait une fois, Yvette.
23:33Et je te jure, zéro étincelle.
23:35ZĂ©ro.
23:36Je t'avoue que le contraire m'aurait étonnée.
23:51Bon, tu me montes une photo du nouveau?
23:54Non, c'est pas ce genre de rapport.
23:56C'est plutĂ´t un 5 Ă 7.
23:59Tu veux dire, tu couches, tu vies?
24:01Waouh.
24:02Alors lĂ , je suis vraiment jalouse.
24:03Il a pas des copains à me présenter?
24:05Tu veux dire, c'est bon ?
24:06Oui, oui.
24:07Allez !
24:14Bienvenue, merci beaucoup pour faire ça.
24:17Je vais te voir Ă l'appartement.
24:18Vous ĂŞtes...
24:19Vous ĂŞtes leaving ?
24:20Pourquoi ?
24:21Je suis...
24:22Quelle est-ce qui ?
24:23Il est toujours ici.
24:25Vous ĂŞtes encore fait ?
24:27Bolte ?
24:28Can nous parler après ?
24:29Non, non, nous ne pouvons pas.
24:31Le jour, c'est pas le mot.
24:33Vous avez fait.
24:34Vous avez fait.
24:35Vous avez fait.
24:36Vous avez fait.
24:37Vous avez fait.
24:38Vous avez fait.
24:39Non, je ne peux pas.
24:40Donc, ce qui s'est fait avec Marcello et Solitano ?
24:42Et avec Gabrielle et Mijèvre ?
24:43Ok, ce sont deux différentes situations.
24:45Ce sont deux différentes situations.
24:46Ce sont deux situations.
24:47C'est-ce qu'ils Ă©taient ?
24:48Et bien, vous avez été arrêté.
24:50Mais aussi, vous avez été arrêté.
24:51Mais aussi, vous avez été arrêté.
24:52Et vous ne pouvez pas passer du tout de suite.
24:54Non, je ne peux pas passer du tout.
24:55Je ne peux pas passer du tout.
24:56Je ne peux pas passer du tout.
24:57Je ne trouve pas.
24:58Je ne sais pas Marcello et vous l'aident pas mal.
25:01Mais il est un bon chien.
25:03Je ne veux pas passer du tout.
25:04Je pense que tu as tu as ses bons.
25:05Je pense que tu as ses prĂŞtes.
25:07Oui, on peut pas.
25:08Oui, on peut-ĂŞtre.
25:09Et peut-ĂŞtre encore nous aussi.
25:13C'est la prière !
25:15C'est la prière !
25:18Ne laissez-la-la-la-la-la-la-la-la-la-la.
25:19in the way oh shit that's my cute do not leave
25:32well or a demain enfin après ton 5-7 slut
25:49hallelujah it's raining men amen
25:54i'm gonna go out i'm gonna let myself get absolutely soaking wet
26:02it's raining men hallelujah it's raining men
26:08amen
26:12you're still here sorry you go no you go
26:20i should never have made it a competition between us
26:23i should have worked things out with you before i left
26:26i'm i'm sorry i i bolted from rome
26:34i was hurt and and angry i i felt like you weren't in my corner but you were
26:43you were always very honest about wanting to sell to jvma all that doesn't matter anymore
26:48we are here in paris we can leave all that behind if you want to
26:57i do
27:00i've missed you emily
27:02i've missed you too can we please just start over
27:06emily stinkhorn nice to meet you a lovely name for a lovely girl marcello muratori
27:19isn't that the future of luxury
27:34yeah
27:36i'm gonna go out i'm gonna let myself get
27:40absolutely
27:43it's rain
27:45it's raining men
27:45hallelujah it's raining men
27:49every specimen
27:51tall
27:53blonde
27:54dark and lean
27:55rough and tough and strong and mean
28:01god bless mother nature
28:04she will raise the sky
28:07so that each and every person
28:11could find the perfect god
28:16oh it's raining men
28:19hallelujah it's raining men
28:23amen
28:24it's raining men
28:26hallelujah
28:29amen
28:31it's raining
28:32man
28:34it's raining
28:41it's raining
28:57five
28:59five
29:00five
29:02Transcription by CastingWords
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