- 6 weeks ago
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00:00We are thrilled for the launch of Muratori Paradiso, the first of what we hope will
00:17be many Muratori collaborations that will expand but not overextend the brand.
00:23We've curated a small group of tastemakers, including fashion journalists, stylists and
00:29content creators to experience Muratori where it was born, the beautiful Solitano.
00:35How is inviting Tiktokers to our town and paying to feed and entertain them going to sell perfume?
00:41The most powerful branding tool we have is word of mouth.
00:44People scroll past ads, but when they see someone whose taste they admire raving about something,
00:49they pay attention.
00:50I guess we'll see.
00:52Marcello, stop teasing her.
00:54She's done an amazing job.
00:55She knows what she's doing.
00:58And what about the film?
00:59When can we see it?
01:01Well, Giancarlo is still editing.
01:04That diva still hasn't finished?
01:06He had so much time.
01:08He's not a diva.
01:10He insists that no one can see it until he's happy with it.
01:13Voila, that's the problem with directors.
01:17They are blessed with brilliance, but crippled with insecurity.
01:21Such a miserable existence.
01:23Is he always so precious?
01:25I mean, how hard can it be?
01:30So, how bad is it?
01:32Why would you say it like that?
01:34He won't show me anything.
01:36No.
01:37Wow, you can't see it.
01:38I know it's not working, but if anyone sees it and confirms it, I'll bling myself into the
01:44tiber.
01:45But the whole point of a commercial is that millions of people will see it.
01:47I know that.
01:48I'm sorry, but I'm under a lot of stress.
01:57And you banned smoking at the office, so if you want to blame someone, just blame yourself.
02:02I don't want to blame someone.
02:03I don't want to blame someone.
02:04I don't want to blame someone.
02:05I don't want to blame someone.
02:06Any word from Giancarlo?
02:07No, he's not answering my calls.
02:09Well, then you should probably spend as much time as you can editing.
02:12I'll cover your meetings.
02:13That won't be necessary.
02:14It's just a few video conferences with past clients.
02:17Well, then it won't be a problem for me to handle.
02:20This is more important.
02:22Fine.
02:27Vaping is also banned.
02:30Well, thank you for spicing up my lunch break.
02:41That was definitely the last time.
02:44Oh, you said that yesterday.
02:46And you still made a trip again today.
02:48Oh, please.
02:49You're one floor below me.
02:50Plus, your bathroom's bigger.
02:53Hey.
02:55What are you doing for dinner tonight?
02:57Why?
02:59I thought it'd be nice to see that dressed up and go and see some of the city.
03:03Beyond my headboard.
03:04That sounds like a date.
03:07Oh, I guess.
03:08Well, what's wrong with that?
03:10That's not what this is.
03:11This is vacation sex.
03:14Limited to this hotel room.
03:16Because after the Muratory event, I'm going to Paris and this will be a distant, very nice memory that we will never talk about again.
03:26Like, getting tourist braids.
03:29What?
03:30What?
03:31What the hell is a tourist break?
03:32Like, you know it's not a great idea, but it's fun and you're out of town and you get caught up in the moment.
03:37But you have to wash them out before you get to the airport or you'll never forgive yourself.
03:42All right.
03:43Then why don't you come in here and let me help you wash them out?
03:49When in Rome.
04:13Sorry to cut lunch short.
04:15I just need a little time to prep for these Paris meetings.
04:17No need to apologize.
04:20That's actually why I wanted to bring you here.
04:24What is this?
04:25Just look.
04:29Oh, what a beautiful view.
04:31Yeah.
04:32St. Peter's Basilica, right?
04:34In the Vatican.
04:35And the garden just inside is the Santa Maria del Priorato.
04:38It belongs to Malta.
04:39And we are standing on Italian soil.
04:42So three countries at once.
04:44Just like you.
04:45An American conquering France and Italy.
04:47Conquering?
04:48Are you admitting?
04:50You did the impossible.
04:52You convinced my mother to throw a marketing event in Solitano.
04:55What, are you trying to jinx me?
04:57I'm congratulating you.
05:00You won.
05:01I think it's a win for both of us.
05:09Hello, Genevieve.
05:10Where's Boucheron?
05:11Are they coming?
05:12Uh, they just called and refused to come in for another Zoom meeting.
05:13Classic Boucheron.
05:14So demanding and yet so fragile.
05:15Guys, remember how angry they were to give away one tiny necklace?
05:19We only had to give away the necklace because of your absurd scavenger hunt.
05:24Well, there they are.
05:25A.J.
05:26Roma, you're on with Boucheron.
05:27Merci, Genevieve.
05:28You may go.
05:29Thank you for finally sitting down with us.
05:31Sort of.
05:32You've been impossible to reach.
05:33Yes, and we do apologize for that.
05:34We're opening an office in Rome and...
05:35Yes, we know.
05:36And so do your other clients in Paris.
05:37And so do your other clients in Paris.
05:38What do you mean?
05:39The luxury world is small.
05:40People talk.
05:41And right now they are not saying nice things about Agence Grateau.
05:45Speaking of, where is Sylvie?
05:46She's unfortunately detained.
05:47Exactly, yeah.
05:48But we are here for you.
05:49And we are here for you.
05:50And we are here for you.
05:51And we are here for you.
05:52And we are here for you.
05:53And we are here for you.
05:54And we are here for you.
05:55And we are here for you.
05:56A.J. Roma, you're on with Boucheron.
05:57Thank you, Genevieve.
05:58Thank you, Genevieve.
05:59You may go.
06:00Thank you for finally sitting down with us.
06:02Sort of.
06:03You've been impossible to reach.
06:04She's unfortunately detained.
06:05Exactly, yeah.
06:06But we are here for you.
06:08But you're not here, are you?
06:10Uh, I assure you, you are a priority.
06:13That is very easy to say.
06:15But until you can grace us with your physical presence,
06:17I'm afraid we can't believe that.
06:19And I'm sorry if that makes us sound demanding and fragile.
06:23Well, I meant that as a compliment.
06:27Let's pick this up once you can set a meeting in person.
06:30The sooner the better.
06:31Ciao.
06:34No.
06:35Can I see it from the top?
06:37Sure.
06:38Ok.
06:39Slow motion.
06:40It's not done.
06:41No, maybe no.
06:42Maybe no.
06:43Maybe this one and this one before the other.
06:45Ok.
06:46That one.
06:47No, sorry, I don't understand what it is.
06:50Do you see what you're doing?
07:03Ready? It's time.
07:27Oh, wow, you look like a newborn.
07:30Oh, meaning young or like I'm covered in placenta?
07:34Yes.
07:35Yuck.
07:37Okay, should we call tonight?
07:39Yeah, probably.
07:41Thank you for the slumber party. I've missed you.
07:43I miss you, too.
07:44I figured you needed a distraction before the big event tomorrow.
07:47No, it's all set. I'm excited.
07:49Yeah, I mean, if this campaign is successful, Sylvie might finally let me run the Rome office alone. For good.
07:56You're really going to abandon me in Paris forever?
08:00I just, Paris always seems so judgmental. I always felt like an imposter, but Rome feels different.
08:08I mean, we have this huge event tomorrow and I'm like, so chill.
08:13Oh, yeah. And like, Sylvie's been spiraling all day and that usually would have made me spiral, but you know, it's all out of my control.
08:20And so I'm just chill. Rome looks so good on you. And I know tomorrow is going to be amazing.
08:29I can't wait to see it. And there's going to be quite a few cute Italians for you to flirt with.
08:34Oh, well, I'm going home, so I'm not really looking.
08:38Come on, get back out there. What's wrong with the little fling before you skip town?
08:42Nothing, I guess.
08:46Okay, well, when in Rome, right?
08:49Oh, okay.
08:51Oh, my god.
09:14Oh, my God.
09:15Oh, my God.
09:19Oh, my God.
09:20Uh, is this the acclaimed director, Sylvie Grateau?
09:25Oh, that's very funny.
09:27Thank you for taking my call.
09:29Deference. That's new.
09:33How's the thing coming along?
09:35It's going really well.
09:37You shot some beautiful footage.
09:41You really should come and take a look at it.
09:45I'll save you the trouble of lying.
09:47Your editor has been texting me for the past hour.
09:51That is one of the worst things she's ever seen.
09:54That she's seen some shit.
09:58Okay, I'll admit, um,
10:01it's been more difficult than I expected.
10:03And now that you realize how much you need me,
10:05you want me to rescue you?
10:07No, I was just calling to let you know
10:09that your services are no longer required.
10:12At midnight, when you realize how fucked you are,
10:15don't call me.
10:16Okay, I won't call you again.
10:18For anything.
10:18I won't call you again.
10:22I won't call you again.
10:22One minute!
10:44One minute!
10:52Ricordati l'accappatoio!
11:00Buongiorno, sorella! Come ha dormito?
11:02Hai una visita!
11:06Marianne!
11:08Per favore, allacciati l'accappatoio! Non te lo chiederò più!
11:12Marianne!
11:15What a surprise!
11:17Sorella, puoi chiudere la porta, per favore?
11:20No. Rimane aperta.
11:22Perché? Non ha nulla da temere, eh?
11:25Poi sono davanti alla Madonna.
11:28La Madonna non deve pulire le tue lenzuola.
11:32Resta aperta.
11:34Grazie, sorella. Grazie.
11:37Marianne! So good to see you!
11:41Oh! How did you find me there?
11:43Easy!
11:44I checked your location. I work for the phone company. I always know where you are.
11:49Of course! How romantic!
11:52I'm joking!
11:53Ah!
11:54I called your office for your address to send you a care package. But I decided to come myself since you haven't visited or called in weeks.
12:05I know, but I've been very, very busy, you know? The room office has been quite challenging. That's the reason why.
12:12Which is why I came to treat you. The city is filled with Michelin star restaurants.
12:18Oh, they are so expensive, huh? And you lost your discount, Marianne.
12:21My cover may have been burned in Paris, but I'm still a Michelin star in Italy. Can I take you out to lunch today?
12:29To, uh, yeah? Today?
12:31Yeah.
12:32You mean, uh, yeah? Oh, uh, I would love to, but today we have, uh, the event with Muratori. I'll be working all day.
12:40Tomorrow then!
12:41Yeah?
12:42I've been waiting to see you for so long. What's another day?
12:47Perfect.
12:59Emily! Ciao, Bella!
13:02Hi! Erika from Duré. Good to see you!
13:05Me too!
13:06And Luca and Kashmir. I'm sure you remember.
13:08Yes! Oh, you brought Kashmir to the home of Kashmir!
13:11Of course. He loves Muratori. It's his favorite.
13:15Oh, well, thank you so much for coming here. Your gift bags. We just need one post. No lives, no stories, no videos.
13:21Done and done. Grazie mille, cara. Andiamo! Bye!
13:27Based on your profile, you typically choose florals, n'est-ce pas?
13:31I'd like you to try something a little bit more sensual.
13:34Come in close for a royal secret. This look flops if the skin doesn't pop.
13:39That's why I use Collagen Forever, the amazing drinkable collagen supplement that activates your body to produce collagen forever.
13:48Use code PRINCESS20 for 20% off.
13:51Princess Bonacera.
13:52Oh, look who's wandered into frame. This dear, tiny creature pulled this whole event together.
13:59She also somehow pulled the hottest bachelor in Rome.
14:02Oh, okay. Can we just cut for a second?
14:04Well, we can't cut, darling, because that's what going live means.
14:06Yeah, please.
14:08Okay, yes. Here we are.
14:10I'm so glad you came, but we're asking attendees not to go live.
14:13We just requested one single post at the end of the night, so there's no need to flood the zone.
14:16What, even on TikTok? I've built such a massive following there. It'd be a shame to waste them. I mean, they're obsessed with me.
14:22My royal subjects, that's my star and army, they'll buy anything I tell them to.
14:27Well, that is so cool. But tonight it's about quality over quantity.
14:32You're the boss, amore.
14:34Okay, thank you.
14:35Okay. Okay.
14:52The projectionist said that he never got a link for the film. Should I call the editor?
14:56No, we're not premiering the film tonight. It's not good enough.
15:00I have the link right here, but I can't bring myself to show it to anyone.
15:07Where are my cigarettes?
15:09Oh, don't drop your phone.
15:11Yeah, thank you.
15:21So, what do we tell Antonio?
15:26Let me handle it. I'll figure something out.
15:29Thank you, Tesoro.
15:31Thank you, Tesoro.
15:33Thank you, Tesoro.
15:40Thank you, Tesoro.
15:42Thank you for joining us to experience the Muratori brand here, where it was founded
16:09and where its products are made.
16:12In fact, you are sitting exactly where the workers of Solitano gather together for lunch
16:16every single day.
16:19This community is the lifeblood of the company.
16:22For years, Muratori operated as quiet luxury.
16:26If you knew, you knew.
16:28But after tonight, we want everyone everywhere to know.
16:32That's why they partnered with Maison Laveau, the premier perfumer in Paris, for Muratori's
16:38first ever fragrance that captures the exclusivity and quality of the brand, Muratori Paradiso.
16:52And to commemorate this iconic pairing, we have a surprise to screen for you tonight.
16:58We are proud to present the world premiere of Muratori Paradiso.
17:10What are you doing?
17:11Shh.
17:12It's about to start.
17:13I saw it, and it's great.
17:18Hello.
17:19Hello.
17:20Hello.
17:21Hello.
17:22Hello.
17:23How are you?
17:24Hello.
17:25How are you?
17:31Hello.
17:32Oh, I want you.
17:35Only you.
17:37Only you.
17:39I-la-la-la-la.
17:42Oh-loo-loo-loo-loo-loo-loo.
17:48I want you.
17:50You, you, you, you, you.
17:56Pretty romantic, isn't it?
17:59Don't look at me like that.
18:02What do you mean?
18:06Like I'm still wearing Taurus braids.
18:10This is over.
18:15Still on vacation.
18:18And you look...
18:21incredible.
18:32It's my life.
18:40It's time.
18:42It's time for me.
18:45I want you.
18:48Only you.
18:55I want you.
18:59Only you.
19:02I want you, only you.
19:23There he is, our brilliant director.
19:27Something about.
19:32Congratulations. It's a good film.
19:48You don't have to say that.
19:49Audiences always tell the truth. They loved it.
19:53It's your film. Your name is on it.
19:56Your name should be as well.
19:59Though part of me is glad it isn't.
20:03I'm just relieved it's over. I wasn't even going to show it.
20:06Emily went over my head, so...
20:09How did that feel?
20:12I overstepped. It was your set. I should have respected that. I'm sorry.
20:20So where'd you come? To watch me fail?
20:23Maybe.
20:25Or maybe I hoped you'd prove me wrong.
20:28And you did.
20:30You're talented, Sylvie.
20:31And you can do this.
20:32We can do this together.
20:34A partnership.
20:36You can shadow me, you can take more classes and do whatever you want.
20:40You're a director.
20:41No, I'm not a director.
20:44No, I'm not a director.
20:48And this isn't a partnership.
20:51My time in Rome has made me realize how important the partnership with my husband is.
20:55So I guess I should thank you for helping me see that.
21:03You're running away from me.
21:05No, I'm running...
21:07...toward something.
21:09Adio, Giancarlo.
21:14Oh, and by the way, you're right.
21:17My name should be on that film.
21:33Oh!
21:35Antonia, is everything okay? Did they restock the Prosecco?
21:37Everything is perfect.
21:40I just wanted to thank you for tonight.
21:42It's okay.
21:43Umberto would have loved this.
21:46Urni, Marcello.
21:48He was so proud of where he was from, and to see it being embraced like this, it's...
21:53It's exactly what you would have wanted.
21:55Well, it's been my honor.
21:57Thank you for entrusting me with your company.
22:00I've entrusted you with much more than that.
22:08Um, excuse me for just one moment.
22:11Sorry.
22:13Oh, Lord.
22:15Oh, Lord.
22:22I just came to congratulate you.
22:24The film is amazing.
22:26And I won't ever take your phone again.
22:28That was a bold move.
22:31Yeah, well, blame it on Rome.
22:34I mean, I can't even get a coffee in the morning without shouting at the barista over a crowd.
22:38I mean, they really make you work for it here.
22:40I guess it rubbed off on me.
22:42What?
22:46Well, maybe not.
22:48But you've more than proved yourself here.
22:51Luke told me about the Bush Hall meeting.
22:54I've been neglecting things in Paris for too long, so...
22:57Assuming all goes well with this launch, I think...
23:02It's time I left the Rome office in your hands.
23:04And only your hands.
23:06Oh, my God.
23:07Oh, my God.
23:09Do you mean it?
23:10Oh, my God.
23:14Grazie.
23:24Muratory made Vogue.com, Harper's Bazaar, and Women's Wear Daily.
23:28Tatler even picked it up.
23:29Tatler?
23:31Now I'm impressed.
23:33And fragrance pre-sales have exploded since last night.
23:35It's going to set out for the first run by the end of the day.
23:38Amazing!
23:39We should talk to Antoine about producing a new batch.
23:41Yes, and make sure he destroys all evidence
23:43that the hottest new fragrance in fashion
23:45was made for a diaper bag.
23:47Yeah, yeah.
23:48Oh!
23:49This is Marcello right now.
23:50One sec.
23:51Ciao!
23:52What's up?
23:53Hey, we've got an issue in Solitano.
23:56You should probably get down here.
24:05Hey, girly gang.
24:06I'm back.
24:07And I'm here to let you know that the Luxurians are gatekeeping once again.
24:12But this time, I kind of get it.
24:13Because this place is stunning.
24:14So here are my top five tips for a trip to Solitano, Italy.
24:19Oh!
24:20Oh!
24:21Oh!
24:22Oh!
24:23Oh!
24:24Oh!
24:25Oh!
24:26Oh!
24:27Oh!
24:28Sorry, excuse me.
24:29Hey, do you know where I can buy a t-shirt?
24:30Like, is there a gift shop?
24:31What?
24:32No.
24:33Emily!
24:34Emily!
24:35What's going on?
24:36I think it went viral.
24:37They all just started showing up.
24:38Hi.
24:39Sorry, excuse me.
24:40How did you hear about this?
24:41How did you hear about this?
24:42Oh, sorry, this place is stunning.
24:44So here are my top five tips for a trip to Solitano, Italy.
24:47Oh!
24:48Oh!
24:49Oh!
24:50Sorry, excuse me.
24:51Hey, do you know where I can buy a t-shirt?
24:53Like, is there a gift shop?
24:54What?
24:55No.
24:56what's going on i think we went viral they all just started showing up hi sorry excuse me um
25:02how did you hear about this place well it's all over instagram and tiktok and tatler tatler tattled
25:08yes it looks so cute online but it's kind of a tourist trap no it's not normally like this
25:14oh so you've been before then why can i feel pissy they won't let anyone go at the coffee shop
25:19some lot were going by the ruins but look pretty nasty already just please don't pee anywhere that
25:24there's not a bathroom do you mind the place
25:33emily
25:36mama there are buses back on my lawn they're live streaming in the factory and our goats they're in
25:45shock okay i know this is all a lot you know but no you ruined solitano it was paradise and now it's
25:51it's disneyland mama calm down it's not that bad yeah all we need to do is just get them all out
25:57they're all posting we may be able to get rid of these ones but more will come like like zombies
26:06that's why i never wanted to do any marketing a beautiful sanctuary is lost
26:11i don't understand i don't understand you are fired wait antonia not when she's this upset
26:41i don't know if you want to get rid of them but i don't know if you want to get rid of them
26:45and i'm not sure when i'll be back in paris that's the wonderful thing about having a houseboat
27:02home can be anywhere it's just an idea luke what's the matter nothing i dropped my phone no it's right
27:19there luke please please stop saying my name please look is that you look what
27:30bianca hey crazy what are you doing here good to see you i'm having lunch with my father okay
27:39where's this who they oh yeah this is another sorelle de l'albergo
27:46they're stuck all day in that convent like vehicle calls so i thought it would be nice
27:53you know the sunshine the wind this is sweet hey ciao sister what's your name sister
28:02nick nick nick who is this this her uh colleague oh look you don't have to be so formal
28:10i'm his girlfriend i'm his girlfriend i'm his girlfriend in paris we live together
28:19so you like to me hmm excuse me i did things with you i've never done for a man before
28:27things you weren't it only for my baba tattini what things did she do you know what you forget about
28:32balbavanza you forget about me you're fine marian wait i can explain him marian please don't go
28:40he's got what you wanted didn't you two hell pigs marian
28:45she's right i ruined this perfect place
29:08i'm sorry it's just a bunch of tourists they'll go away eventually
29:18i should be thanking you really you've done me a huge favor
29:21thanks to the fragrance launch jvma just stopped their offer what they just called me an hour ago
29:32have you been talking to jvma this entire time of course i never stopped negotiating
29:39why didn't you tell me that did you think that i would fail no did you want me to fail you didn't
29:45fail you succeeded in making my mother realize there isn't anything to hold on to here but that
29:50wasn't the plan
29:54her plan was for jvma to drop their offer so all this time you were just rooting against me
30:01why couldn't you just be honest from the beginning because in order for one of us to win
30:08someone had to lose
30:09maybe we both did emily wait congratulations
30:20emily
30:25they're bricks in the wall
30:32raised with our hands
30:34we are
30:37we are building a park of lies
30:43yet we're nodules on
30:46the land
30:49i do know every riot
30:55is a step in the dark
30:57but if we stay we will break
31:07we'll breach the wall
31:11we're killing the law
31:13we're killing the law
31:23so you've heard
31:37you've heard
31:45so this is terrible for our prospects in the city
31:50muratore was our biggest client and um i'm not sure where we go from here
31:57it takes time
31:59rome wasn't built in a day
32:00and yet it only took you one day to destroy it
32:03we still have other clients
32:05intimacy me was a success and bavazza
32:08uh yeah they are no longer a client in rome or in paris
32:18yes this is why i called you all here
32:22our clients in rome are fleeing and our clients in paris aren't happy
32:28so
32:28it's the right decision
32:38and marcello can come visit you in paris
32:42oh i'm not so sure i'll be seeing him again
32:45you blew that up too
32:47how we got to get her out of rome before she knocks down the colosseum
32:50i failed
33:20well some would say you succeeded too well
33:28would you say that
33:31i would say
33:33no one could have predicted this
33:37i was so excited to run my own office
33:40one day you will
33:45but it's important in life to know when to cut your losses
33:50besides i need my emily in paris
34:01it's the most adorable town i've ever seen
34:11and posee mon coeur francais
34:14Royal subjects.
34:16Don't say a word.
34:18I have a royal secret.
34:20Don't tell.
34:21But this is the most adorable town I've ever seen.
34:26It's the perfect, charming village
34:29the Italians don't want you to know about.
34:33But if this gets 10,000 likes, I'll drop a pin.
34:41And for the fun, since we're young
34:46Weekend Rital
34:49To find the smile
34:53I prefer to tell you
34:56I've failed to lose my heart
35:01I've failed to lose my heart
35:09Oh, j'voudrais, j'voudrais
35:13J'voudrais
35:16J'voudrais coincer la mule dans ta mule
35:19Poser mon coeur francais
35:22En ton bocal
35:24Ton aquarium
35:30Un aquarium
35:34Un vento di capelli
35:39Caro, caro
35:41Ginergia e salarana
35:46Mmm...
35:47La notte
35:51Mmm...
35:55La notte
35:56I-I-I-I-I-I-I-H
36:00Un
36:22Moi
36:23Sólo
36:25collarde
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