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Owning Manhattan

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Transcript
00:00I'll see you next time.
00:30Do you meet yourself a little friend out there?
00:37Oh, yeah, I did. He was really nice.
00:38Yeah, did you get his name, number?
00:40Not yet, but I'll go back in.
00:42I don't know. Not yet, anyway.
00:44Not yet?
00:45I'm loving this place. It's amazing.
00:47It works for you.
00:49Oh, my God. I work very well down here.
00:51Yes. How was the water?
00:53The water was amazing.
00:54You should go in there in a little bit.
00:56We should go in together.
00:57For sure.
00:58Last night was interesting.
01:00Yeah.
01:01I think I got my message across.
01:03And Genesis, I couldn't be bothered to bring you up with Genesis last night
01:05because she's like a little pit. She has a pit bull.
01:07Well, but that's what she tries to do.
01:08She tries to bark.
01:10With no substance.
01:11And I was like, no, no, no.
01:12I was like, you're not going to do that to me right now
01:14because I'm trying to clear this up with him.
01:16You're not even involved,
01:17so you should not even be speaking on the subject.
01:19Yeah. And then her sale.
01:22I'm just suspicious about that.
01:23I totally agree.
01:25The whole story behind it.
01:27And that, oh, conveniently, her name is also Mercedes.
01:30And she met at the beauty salon.
01:33Everything just seems too set up.
01:35It totally does.
01:36It's always great to have dinner with Ryan, that's for sure.
01:49I think once he left, it got a little serious.
01:52I'm not going to lie.
01:53Serious or messy?
01:55There is a difference.
01:57I think that was, you know,
01:58Jordan and I really haven't talked in, like, months.
02:01Right.
02:01And I know that it's been kind of eating him.
02:05But I think he's being influenced by the snake.
02:09Shh.
02:10Lo mordió la culebra y le puso veneno.
02:13Having you realize she's in the middle of all of the chismes.
02:19And now she brings Jordan Hurt,
02:21who I never had any issue with him.
02:24If you were in her situation,
02:25would you be threatened by a person like you?
02:28She's been in this business forever.
02:30And then all of a sudden,
02:32here you are,
02:34doing the first deal at Mercedes?
02:36Out of the whole group within days?
02:38I mean, I would be intimidated if I was her.
02:42I was naughty last night.
02:44I didn't actually sell a $3 million unit.
02:48It was only one.
02:50But since I see those two,
02:52I look at them,
02:53I say I'm going to fuck with these two
02:55and I'm going to save $3 million.
02:57Why?
02:57Why did you do that?
03:00At work,
03:02I don't feel very comfortable around them
03:06because of what Jessica Taylor did
03:09had an effect.
03:12That's why they're getting that from me.
03:15You know?
03:17I'm a woman with a lot of confidence,
03:20but the feeling of those two doubting my capabilities,
03:24I just really felt insecure.
03:27Right now,
03:28focus on Mercedes
03:29and South.
03:31where do you want to go?
03:38Runaway,
03:40Runaway dreamers,
03:42Runaway,
03:43Freedom believers,
03:45Runaway,
03:46Runaway dreamers,
03:48Runaway,
03:49Runaway dreamers,
03:51Runaway to your world.
03:53Hi, Chris.
03:56Hey, what's up?
03:57How are you?
03:58How are you?
03:59Nice to see you.
03:59This Facebook's amazing.
04:01Yeah, yeah, yeah.
04:02Oh my gosh.
04:03We bought this in 2016.
04:05So,
04:05111 West 24th Street,
04:07you guys ready?
04:09Are you going to come to the event?
04:10A hundred percent.
04:11Okay, good, good.
04:11Amazing, amazing.
04:12For sure.
04:13New York Fashion Week is one of the biggest events,
04:15I think, in the world, right?
04:17Chris is a big-time investor in commercial real estate.
04:19He came to my poker night.
04:21He saw what we were able to do with the space
04:23and wanted us to do it for his building.
04:27I consulted with my astrologist,
04:29and the date that she told me
04:32that would be most prosperous for this building
04:34ended up being the same night
04:37that opens up New York Fashion Week.
04:40We have Paper Magazine coming,
04:46New York Post, The Real Deal.
04:48I think we just need to go all out with this.
04:49Yeah.
04:50I have this other idea as well.
04:52Since you're a big crypto guy,
04:54Yeah.
04:56What if you accepted Bitcoin for the building?
05:02Bitcoin recently hit 100K.
05:04A hundred thousand, yeah, yeah.
05:05I saw that.
05:06Imagine how many 20, 30, 40-year-olds
05:10just became billionaires overnight.
05:12The younger, more risky, energetic people, right?
05:16And if we're able to, like, target the marketing
05:18to these Bitcoin whales,
05:20we've expanded our buyer pool exponentially.
05:23Wouldn't you want to be the first commercial real estate owner
05:28to leverage that?
05:30I would be kind of kicking myself
05:33if somebody else did it and it wasn't you.
05:35And if I say yes,
05:37you got to accept Bitcoin as your commission.
05:41If I'm all in, you got to be all in, too.
05:44I mean,
05:49as much as I would like to say yes right now,
05:53I need to speak to Ryan about it.
05:57Because technically, whenever you pay,
05:59it goes through Ryan.
06:00Sure.
06:00Yeah, of course.
06:03I'm not going to lie.
06:05This is risky.
06:06I don't have as many tangible, safe assets as Chris does,
06:12but I do believe this plan,
06:15while risky,
06:15is the best way to get the highest price.
06:18Hello?
06:19Hello.
06:20What's up?
06:20I am here with Chris Okada.
06:24Hey, Chris.
06:25Hey, buddy.
06:25How are you?
06:26Long time no see.
06:27She treating you okay?
06:28Yeah, yeah.
06:29Look, she convinced me to do a fashion show tomorrow.
06:34She's convincing me to do all kinds of stuff.
06:36Which is why we're calling, so.
06:38So, I was advising Chris that I think that our marketing,
06:41we should agree to accept Bitcoin as payment.
06:45However, he will only agree to do that
06:48if I agree to accept my commission in Bitcoin.
06:52And that's a you call.
06:56Absolutely.
07:00Okay, honestly,
07:01I felt like that was going to take some more convincing.
07:06Yeah, 10 years ago,
07:08I had a client get offered
07:10$9 million in Bitcoin
07:12and he turned it down
07:13back when Bitcoin was trading at like
07:15a hundred bucks or something like that.
07:18It was super cheap.
07:19And, uh...
07:20I saw that meme.
07:21Actually, it's a meme.
07:23I know.
07:24I know, I know.
07:31It might currently be worth about $9 billion.
07:35So, we will absolutely take
07:37permission in Bitcoin, Chris.
07:40Thank you for the opportunity.
07:41All right.
07:43Let's do it.
07:44Okay, all right.
07:45Ryan, thank you.
07:46Thank you. Bye.
07:47Later, Ryan.
07:48Bye.
07:48Oh, yeah, I'm sorry.
07:49This is so fucking cool.
07:52As long as we sell the building.
07:55Okay, all right.
08:04Nice.
08:11All right.
08:12Hey, everybody.
08:14Good?
08:15Miami agents just do life differently.
08:19Oh, hello.
08:20Do you want to jump?
08:21Oh!
08:23New York agents live to work.
08:26Miami agents,
08:28they work so they can live.
08:32Oh, shoes off?
08:33These are Prada.
08:34I don't want to leave them here.
08:36No one's going to steal your shoes.
08:39What's up, everybody?
08:40I don't know.
08:41Robbie.
08:41Nice to meet you.
08:42Nice to meet you.
08:42How are you?
08:43Let's go.
08:43Here's my dance partner.
08:45Okay.
08:45Yes, sir.
08:47Hi.
08:47Oh, God.
08:47They're playing salsa right now.
08:49They show Ryan.
08:50Good morning.
08:51Oh, that's beautiful.
08:52Mwah, mwah.
08:54I love the hat.
08:58We should have all of our company events on boats.
09:02100%.
09:03Good to see you.
09:03Welcome to the boat.
09:05Mariana!
09:05The boss calls you.
09:07What do you do?
09:08You call, right?
09:09Mariana was agent number one for us here.
09:12She just sold...
09:13The mansion's right over there.
09:14Mariana Fisher.
09:1521 million, yes.
09:17Okay.
09:17Wow.
09:18I think you guys should educate these three on what it means to be the top salespeople in Miami.
09:24We're from New York.
09:26We grind 24-7.
09:28If I can sell a huge building in the city, I can definitely do it in Miami with a glass of champagne in my hand.
09:33I have three assistants.
09:35Three?
09:35Oh, nice.
09:36Here I close 92 million.
09:38Good for you.
09:40Hello?
09:41Hi, listen.
09:46What?
09:47Is that the musical?
09:48Smile.
09:48We are in every single taxi.
09:51Come on!
09:52Since launching our musical this week, the response has been amazing.
10:00You have to get in a taxi cab as soon as you get home, okay?
10:03We are going crazy viral on Instagram, TikTok, YouTube.
10:08We have over half a million views.
10:10However, no offer yet.
10:12Ryan.
10:13Yeah?
10:13I got Chloe on the phone right now.
10:15So, I thought, how do I amplify this even more?
10:19We're in every single taxi cab in all of New York City.
10:22That's awesome.
10:23Close it now.
10:23Close it.
10:26Sorry, we're losing reception on the yacht.
10:28Yeah, the yacht reception is terrible.
10:30Hit the button.
10:31Yeah, okay.
10:32Good job.
10:32Yeah, thanks.
10:33That was awesome.
10:39How did you get into this business?
10:40Nayo called me and said that this guy wanted me to come over.
10:46This guy.
10:46This guy.
10:47She's a closer, let me tell you.
10:48She is.
10:49She's a closer.
10:49We're going to collaborate.
10:51Yeah.
10:51Lo vamos a hacer.
10:52Vamos.
10:52Vamos arriba.
10:53Que lo que?
10:54Que lo que?
10:54I know Yasser was looking for you.
10:55I think he's up front.
10:56Can I have you for a second?
10:58Sure.
10:59Vamos.
10:59At dinner, when you asked me about the deal, I inflated the number.
11:06I said $3 million, but the deal is $1 million.
11:14Why?
11:16Because before I said the number, I look at Jess and Jordan with these two.
11:23They roll their eyes.
11:24They say things that I'm loud.
11:26It's my essence.
11:27I'm not going to change, but I really want to apologize because you are the person that
11:34I have the most respect, the utmost respect for.
11:40Don't cry.
11:41Wait.
11:42Don't mess it up.
11:42My makeup.
11:43Thank you for whipping my tears.
11:46Listen.
11:47But yes.
11:47I've been in that position where I just want people to know.
11:51I'm in that position right now.
11:52Hater.
11:53Hater.
11:53Yeah, exactly.
11:53You just want to prove to them.
11:55Like, I did it, but every hater you hear, every piece of negativity out there, any jealousy
12:00is just misplaced energy.
12:03Right.
12:04And they talk about you because when they talk about themselves, nobody listens.
12:09Understand?
12:10You are right where you need to be.
12:13You're great.
12:15You are enough.
12:16Thank you, Jefe.
12:17If you lie to me again, though, I'm going to Kate Winslet you right off the box.
12:20No, no.
12:21You understand?
12:21No.
12:22Yes.
12:22Yep.
12:25I know you're not, and you make me shout right to me.
12:29You're all I need, and I'm so hard to be.
12:35You make me shout right to me.
12:38You're shout right to me.
12:40We had this off market for, like, a year, almost, because it was like, do I want to sell?
12:45Do I want to rent it?
12:47Hello, hello.
12:48Hey, what's up?
12:49How's it going?
12:50How are you?
12:51Good to see you.
12:51You two, thanks for having me.
12:53Yeah, of course.
12:53Hi, guys.
12:54You know Jamie.
12:55How are you?
12:55Of course.
12:56You have a buyer for this?
12:56I do.
12:57I actually met her at Mommy and Me, of all places.
12:59She lives on Barrick right now.
13:01Oh, amazing.
13:01But she had twins.
13:02Renting?
13:03They own.
13:04Amazing.
13:04So we need to sell that.
13:05Right.
13:06And then, but she's ready to go.
13:08Do you want me to give you a tour?
13:09I would love that.
13:10Okay, let's go.
13:11So good to see you guys.
13:12We have to get the girls together.
13:13We get the moves.
13:15We get the power.
13:16We're going higher than the Eiffel Tower.
13:19Big outdoor.
13:20We just put the planters in, so they'll, like, once spring comes, fully bloom.
13:24Yeah.
13:25And look at these, like, views.
13:27And I love that there's no building, like, right here.
13:28There's nothing obstructing you, so your views are forever.
13:31Wanna be, wanna be, wanna be on my frequent.
13:34You have two bedrooms that are in the back.
13:40Kids' room, bunk beds, tons of space.
13:44And you'll have separation from the primary.
13:47So when they go to bed, you can hang out upstairs, have a cocktail, and then go to bed and have,
13:51like, a peaceful night's rest.
13:55Primary bedroom.
13:56We're going higher than the Empire State.
13:59With your own outdoor space.
14:01So, private, like, cocktail time, reading during the day, coffee and morning.
14:05Is it giving, like, L.A. vibes?
14:07Huge walk-in closet.
14:09Oh, yeah.
14:10See, that's what we all need.
14:12Here, like, zen garden out here.
14:14Soaking tubs.
14:15You can come, chill, hang out.
14:18Separate bath stall, shower stall, vanity.
14:20This is really vibey.
14:22Yeah.
14:26Do you want to get a cocktail downstairs?
14:28Yeah.
14:28Let's go.
14:28Let's get a cocktail, Peter.
14:29Yeah.
14:30And wait, so your video?
14:31Did you like it?
14:32I love it.
14:33Really?
14:33Wait, because it's, like, actually cool.
14:35I love that you're doing different stuff with real estate other than, like, a stupid property
14:40tour that everybody's seen.
14:41And it's, like, a fun way to do real estate with, like, another talent that you have.
14:47Wait, no, that's seriously so nice of you.
14:49You have no idea.
14:50I respect your opinion so much.
14:52I really mean it.
14:52You're, like, a literal legend.
14:55We could do a musical with this, let's see.
14:57Can you dance?
14:58Oh, what's up?
14:59Hey, how are you?
15:00Peter.
15:01Wait, Peter, can I call you Mr. Record Deal for that one?
15:04Like, congratulations.
15:06Yeah, it was sweet.
15:07Wow, you're big time.
15:08Big time.
15:09Do you have a buyer for this?
15:10I do.
15:11Do you?
15:12Well, Brad's still looking.
15:13Yeah.
15:14So, you remember him from Tribeca.
15:16Of course.
15:16415 Washington.
15:18The thing is, we just got an offer.
15:21This broker's got balls the size of church bells.
15:23That's the one you have in contract?
15:25Yeah, the one I sold.
15:26Sold.
15:26In less than 30 days.
15:27Amazing.
15:28Yeah.
15:29That's the one.
15:32Whoa, what's up, man?
15:33How are you?
15:34Good to see you.
15:34Good to see you.
15:35Nice, uh, nice listing.
15:36Sick, right?
15:37This is good.
15:38Oh, I would love it.
15:39Do you want to?
15:39It's a buy.
15:40Do you have a buyer for this?
15:41I may.
15:42Major thing, they need outdoor space.
15:44Perfect.
15:44Let me show you upstairs, because we've got that.
15:47It's good to see you guys.
15:48Seven, seven.
15:48All right.
15:49Okay, bring in that value.
15:50Good to see you.
15:51This place is cool, huh?
15:52It's beautiful.
15:53It's so quiet.
15:55I know.
15:56I love it.
15:57You're right across the park.
15:58You have Whole Foods a block away.
16:00I love this neighborhood.
16:02I love.
16:02So how have you been?
16:04I've been good.
16:05Um, so sorry about that other offer situation.
16:09Like, I really had no mean harm behind it.
16:11It literally happened the day before.
16:12Yeah.
16:13So, and I, and I totally get that.
16:15Yeah.
16:16You know, I feel like there's, like, a lot of, like, miscommunication.
16:18I think that's all it was.
16:19Yeah.
16:19So, I'm trying.
16:21I'm trying.
16:24What happened?
16:24Savannah just walked in.
16:25Stop.
16:27What?
16:28She just kind of looked at me, and I just looked at her.
16:30I think I was just in shock.
16:32There is a podcast that her and what's his name?
16:35What's his name?
16:35Jonathan made.
16:36And for seven minutes, they are bashing Savannah.
16:39Add Sirhan in our office, talking bad about an agent.
16:42Who does that?
16:44Wow.
16:45Oh, good timing.
16:50Oh, it looks so nice.
16:52You're a really good West light.
16:54Did she smile, or did she just, like, kind of, like, a, it was one of those?
16:57Oh, like the, it was a little bit of that.
17:00See?
17:01So, she learned from me.
17:04Hello.
17:05Hi.
17:06Hey, what's going on?
17:08Oh, my God.
17:09Good to see you.
17:10Yeah.
17:10How you been?
17:11I've been good.
17:12You came here.
17:13I keep, like, the first time I met you.
17:15Like, six months ago, when this was off market.
17:17Mm-hmm.
17:18It was for, it was a furnished rental.
17:20I haven't seen her since she left the company.
17:22Like, haven't heard from her, I think so.
17:24Is she a company?
17:25I think so.
17:29Savannah.
17:30Come here.
17:32Hi.
17:32Hi.
17:33Oh, my gosh.
17:34Wait, what a surprise.
17:36Hi, stranger.
17:37Oh, my God.
17:38How the heck are you?
17:39I'm very good.
17:40How are you?
17:40It's good to see you.
17:41How are you?
17:42I'm good.
17:42How are you?
17:43Sit.
17:44I'm good.
17:44Sit, sit, sit.
17:45We're trying to take a heel break.
17:46The batons aren't made for walking.
17:48Whatever these are.
17:49How's comfort?
17:50Are you still with the elevated advisement guys?
17:53Yeah.
17:53Oh, nice.
17:53We did a deal with Peter.
17:55We did the 150 Charles.
17:58Nice.
17:58Very cool.
17:59Yeah.
18:00Awesome.
18:00Awesome.
18:01Awesome.
18:02I love the musical.
18:04It's amazing.
18:05You killed it.
18:06Yeah, I texted you because I had a buyer.
18:08Did you?
18:09Yeah.
18:09Oh, my God.
18:10Did I totally ghost you?
18:11We're actually here looking for him.
18:12Really?
18:13Yeah.
18:13Oh, my God.
18:14You did.
18:14You didn't have to go searching for him.
18:15No, you totally did.
18:16I'm so sorry.
18:17It's fine.
18:19Wait.
18:19Tell me about your buyer.
18:21So he founded Colossal Biosciences.
18:25Oh.
18:25I don't know if you saw the news, but they just resurrected the dire wolf.
18:30Wow.
18:30So they're trying to bring back the woolly mammoth.
18:33The dire wolf?
18:34The dire wolf.
18:34The dire wolf.
18:35Wow.
18:35Yeah.
18:36It's an extinct species.
18:37So he resurrects dead animals?
18:39I'll bring him by.
18:41You can meet him.
18:42Yeah.
18:42An opera's an opera, so hey.
18:43Hey.
18:45All right.
18:46Well, I'm going to take some video for him.
18:47Okay.
18:48So you can tell me what he thinks.
18:49Oh, cool.
18:50But before you go, we need to pop our ketchup.
18:51Um, I just want to apologize for the podcast.
18:55Oh, that was so long ago.
18:56I know, but it still, like, holds to me and my heart.
19:00Like, when it happened, I wasn't proud of it.
19:17I don't know what trial it's when I'm in right now, but, like, this is wild.
19:21I just didn't know why we did it.
19:25Like, what was the purpose?
19:26What was the point of it?
19:30I have never seen this girl like this.
19:33I don't think anyone has.
19:34I don't even know if Jessica Markowski has seen herself like this.
19:40It's okay.
19:41I just want you to know, like, I'm really, like, really, really sorry.
19:43Sure.
19:44I forgive you.
19:48You're a rock star.
19:50I was going to go over to bring them drinks, but I'm like, yeah, I'm just going to stay away.
19:54I don't need to be involved in this.
19:57What's with the Sirhan agents?
20:11Oh, wow.
20:14Hi!
20:15What's up?
20:16How are you?
20:17This is amazing.
20:17What do you think?
20:18Sick.
20:19So the concept is heaven, hell, purgatory.
20:23To kick off the New York Fashion Week, I am launching 111 West 24th Street.
20:29Girl, you look great.
20:31The space looks incredible.
20:34Are you heaven?
20:35Yes, I'm heaven.
20:35I was like, I don't even know what purgatory is.
20:37I'm Jewish.
20:38We don't have that.
20:39The Bitcoin market right now is great for sellers.
20:42This is the fashion show.
20:44But that can change in any minute.
20:46While all these wealthy people are here for New York Fashion Week, I need to get a deal
20:50done quickly.
20:52Whether it's with people in this room or with their extended networks.
20:57Hey.
20:57I didn't want to get out of bed, but thank you for inviting me.
21:03I did my best pitch in one park row, but there's no way in hell I'm getting it over
21:06Peter.
21:07If you know any buyers, too, we're accepting Bitcoin.
21:10I love that.
21:11Oh, that's the door.
21:11And then on top of that, I'm seeing everyone on Instagram hopping off the yachts in Miami.
21:17All right.
21:17I want to be present and just support Jade for her event, but I got to admit, I'm fuming
21:24right now.
21:25Like, how the hell am I supposed to feel?
21:27You know where you're sitting, right?
21:28Yes.
21:29I'm getting ready for my commercial pitch, so I decided to show up for a little research.
21:39And I'm also a beauty girl, and I love fashion.
21:42Ladies and gentlemen, Jade Shaker and the Surhat Commercial now present 111 West 24th Street.
21:51By collaborating with Gouvanch, who is literally New York's, like, hottest designer, we're cross-pollinating
22:15our clients.
22:16So my top clients get to see his work.
22:21His top clients, which are the top 1%, get to see my work.
22:29This is so hot.
22:41Who does this?
22:42Nobody goes above and beyond like this.
22:45I love you.
22:46I have no idea what just happened.
22:53I just feel like, how is anybody supposed to really pay attention to the actual listing?
22:57There's, like, nipples and asses in my face.
22:59This place looks sick.
23:01I want to get the offers in in the next 30, 60 days.
23:05And then if we get momentum here, I'm going to be selling another property on 52nd and 6th.
23:13This is the largest listing that I've brought into Surhand.
23:17If it goes well, I feel like it'll show Ryan that I know what I'm doing.
23:22Like, I know that I probably don't fit in the ways that maybe other agents fit in.
23:27But, like, I'm going to do things crazy.
23:30I'm going to try.
23:31I'm going to throw everything at the wall and see what works.
23:33And if I can sell this building via Bitcoin, it will be a game changer for my career and, honestly, the real estate industry.
23:43Thank you guys for having me.
23:45I've never had so many nipples and butt cheeks in my face at work in my life.
23:49I do think that she's very creative, but I think I'm creative.
23:52And there's a lot of ways that you can market a property professionally that work.
23:57Jeff is like, I'm like, get your, put your phone down.
23:59You could totally rock some of these outfits.
24:03I promise you it would never happen.
24:06I hope you sell the building.
24:07We will.
24:08I know you will.
24:10Was it too much nipple?
24:12No.
24:25Wow.
24:26Oh, it just gets better.
24:28Ready?
24:29Welcome.
24:29Ready?
24:29Hello.
24:34Oh, my goodness.
24:38That's insane.
24:40Is this your personal car?
24:42I've been doing new construction sales for nearly 20 years.
24:46And this is the biggest launch event of my career.
24:48Our sellout will be over $1.5 billion.
24:51This is amazing, huh?
24:53This tower, we've been selling through really, really, really fast.
24:56And if you have anybody who wants to buy one, let us know.
24:58We're going to be doing contracts on site.
24:59Okay.
25:00Viva la Miami.
25:01Let's go.
25:02There is significant pressure on me tonight.
25:04Parties are great.
25:05Yeah.
25:05I need to.
25:06I got it.
25:06I got it.
25:06I'm on it.
25:07Mercedes-Benz has flown in from Germany.
25:10And everyone in Miami who's anyone is here tonight.
25:13We're going to open the doors in a hot second here.
25:16Every other brokerage is here.
25:17Douglas Elliman, Corcoran, Sotheby's, Cervera.
25:22Everyone is waiting in the wings for me to fail here.
25:25Uh, uh, uh, hellraiser, shell slinger, bell ringer.
25:29Don't try to stop me, you just might get blood on your damn finger.
25:32The theft off.
25:34We so different like playing Uno on the chessboard.
25:36Fast money, fast cause.
25:38Cheers.
25:39Like courtesy on paper, we keep everything on it.
25:42Keep ringing in it.
25:43The last thing I ever want to do is to disappoint you'll have that.
25:51I may not have a $3 million sale right now, but I know I will.
25:57Greetings.
25:59Welcome.
26:00Hi, Joseph.
26:02Jordan Hurt and Jessica Taylor don't believe that I have a big network in Miami.
26:08So I invited all of my contacts to the launch.
26:13It's the construction site.
26:15They have three bedroom residences also, right?
26:18That means you want to buy one?
26:19Yes!
26:20They told me I can have all of my eggs in one basket, but I'm a woman that has big cojones.
26:27Look at the floor.
26:28The Mercedes design, the logo right here.
26:31Oh my God.
26:32It's beautiful.
26:33You do have all the south facing views, which are this one up to here.
26:36Oh, so that...
26:37That's water.
26:37It's spectacular, right?
26:39Look at this rendering.
26:4067-story, 7-story, 791 apartment.
26:45The amenities are insane.
26:47So this is an immersive room.
26:48We made all these different videos and commercials.
26:51Hold it by the handles by sitting against your face.
26:52Whoa!
26:53Your buyer could say, hey, I want to be on the 55th floor.
26:55Oh-hoo!
26:56You put on the goggles, and we'll immediately take you up to the 55th floor.
27:00Wow.
27:00So they can see the views, the feeling, the layout, how it feels.
27:03You okay?
27:04I love the birds up top.
27:06You could be inside the apartments, looking around.
27:09Normally, to sell a project, you have to bring clients down to Miami.
27:13But now, I could literally bring the building to them.
27:17You want the three-bed, you want the two-bed.
27:18You want the four-bed, you want the penthouse.
27:20This is the view from the penthouse.
27:21How are we doing so far?
27:22Amazing.
27:23We got one deal.
27:24You have one already?
27:2517, 18.
27:25It's already done.
27:26Tower 2?
27:27Yeah, Tower 2.
27:28I don't care how big of a party you have.
27:29It means absolutely nothing if you don't sell.
27:32So when we launch a project, we're doing sales that night.
27:35How many have we sold here tonight?
27:36I got to cross 200 units.
27:37I got three.
27:38You can't put a house on the market and then sell it in 300 days for full ask.
27:43No one would ever do that.
27:44Cross out two.
27:45Good.
27:46Two units?
27:47And so the momentum is incredibly important, and the velocity.
27:51Okay, where are we?
27:5217, 18.
27:53I'm getting documents right now.
27:54Okay, nice.
27:55If I don't have both of those right after this party, I'm done.
27:57You know you're hiding in a glass box, right?
28:04Hey, babe.
28:05And that everybody can see you here?
28:07Mwah, mwah.
28:08What are you doing?
28:09Just going through and crossing out, see where we can...
28:12You're sitting here crossing out how many you've sold?
28:18Rest head.
28:20Oh, is this a romantic moment?
28:23I'm just napping for four seconds.
28:24Oh, okay.
28:27Sometimes I worry about you.
28:31Take a minute and enjoy it.
28:34I am.
28:35I am enjoying it.
28:36No, you're not.
28:37I am.
28:38You're not.
28:39You're sitting here scribbling to make sure that you reach your goal.
28:44I love seeing him excited.
28:47Excited and, you know, energetic and happy.
28:53He used to be.
28:55He has to start to learn when enough is enough.
28:58And I don't know when enough is enough for him.
29:03I don't think he knows himself.
29:06There's not that excitement.
29:08There's not that.
29:09It's like you check things off your list.
29:11And it doesn't mean anything anymore.
29:13And I love that you don't stop and you keep growing and you keep challenging yourself.
29:18I think it's admirable.
29:20But life cannot be a checklist.
29:22You know, when we talk about another child and bringing that child into the world, what do you think you're going to teach Zena?
29:31When is enough going to be enough?
29:33I have this incredible moment in time to build this business.
29:37And I need to take it.
29:43I don't know, man.
29:44I don't, um...
29:45I don't want to work all day, every day.
29:50And then I wake up when I'm 75 years old.
29:53And I have memories of a wife who once loved me that I lost.
30:00One daughter who I love very much, but never had more kids because I was obsessed with work.
30:06I just get very nervous that, like, that's what I'm going to become.
30:13I don't know.
30:34Hello.
30:35Hello.
30:36How are you guys?
30:37How are you?
30:38This is amazing.
30:40I'm Avi.
30:40Good to see you, Avi.
30:41Nice to meet you.
30:41Trisha, nice to meet you.
30:43So at this point, I've tried every different type of client in Manhattan.
30:46I've gone with the buyers and couldn't get it to connect.
30:50I've pitched sellers, and we love you, but you haven't sold in this building.
30:54It's...
30:55I've tried everything.
30:56But life has shown me that me trying and failing just puts me so much further ahead than sitting around and talking about something.
31:04So welcome to the old Playboy club.
31:06This is amazing.
31:07And it sounds insane.
31:09And it sounds insane.
31:09I have little to no commercial experience.
31:11I'm not even a commercial broker.
31:13I'm not with a big commercial firm.
31:15Like, none of this makes sense.
31:17So I am going to give it my all.
31:21Why don't I show you the renderings for you guys?
31:22Please.
31:23Let's take a look at it.
31:24This is what you're doing?
31:25Yeah.
31:25This is the retail area.
31:26Oh, my gosh.
31:27Got a nice rooftop.
31:28This is exciting.
31:29It's really boutique.
31:30Very different.
31:31My whole goal in this building is to find people that's going to go fit with my business.
31:36Complimentary.
31:37Exactly.
31:37All the way across.
31:38I want to make the entire building to be attached to each other.
31:41I love that idea.
31:43This is a pocket of nothing but top-tier designers.
31:46So it's like, what's missing here?
31:48What would do well here?
31:49Who is the consumer?
31:51And if they're looking at Christian Dior and Balenciaga, and they just come out of the
31:55Apple store, and they're going around the corner to get a Balmain jacket, what else would
31:59they need while they're on their stroll?
32:01If I put this hat on, I basically work here, right?
32:03I want Avi to understand that while I don't have the experience in commercial, I am uniquely
32:08qualified.
32:09I come from a small business background.
32:11I understand what businesses need to be successful, and also what they need from each other.
32:16Right now, there is no elevator.
32:17We're going to use the stairs this time.
32:19I expected this.
32:19You actually are, you're going to put on your flats.
32:21I'm about to kill my ankles.
32:23All right, let's get it.
32:26This officially counts as my steps for the day, too.
32:30Wow.
32:31I have never seen it.
32:32This is crazy.
32:33Yeah, so the building is 50 by 100.
32:35It's a big statement.
32:36Yeah.
32:37You get to see Plaza Hotel, you get to see Apple, you get to see the...
32:39Bergdorf, start with Bergdorf.
32:41Bergdorf, start with Bergdorf.
32:43It's beautiful.
32:44This is amazing.
32:45Like, when I look at this space, I do see so many brands that could do really well here.
32:50Don't you?
32:51Yeah, absolutely.
32:51What type of brands are you thinking?
32:53I would personally love to get Kith here.
32:55My personal client is head of product there.
32:57I think that that's the new face of really what's going on with luxury retail.
33:02Kith would be amazing because his clients kind of interact with my clients.
33:05Yeah.
33:06Like, I want that, you know, that...
33:07That synergy.
33:08Yeah.
33:08For me, it's very important you guys can bring me the right people.
33:12I really want the best of the best.
33:14I'm looking to really brand this building.
33:15I want to make noise.
33:16Another commercial broker, they're going to list it, and they're going to wait for people
33:20to arrive, whereas we are very loud.
33:22Not to mention, not only do you need complimentary businesses, but also, all of these luxury brands
33:28need corporate offices, need New York City headquarters.
33:31This is literally your tenants right here, right?
33:35Like, why wouldn't the number one Apple store in the world want their headquarters directly
33:39across?
33:39Absolutely.
33:40I'm really putting everything I have on the line here to make this building right.
33:48And I've seen you guys do a lot of residential.
33:50This is a commercial place.
33:51I've been doing commercial real estate before I was doing real estate in general.
33:55My background is in small business, and my first job was retail development.
33:58I'm a dealmaker.
34:03I'm not looking to prolong anything.
34:05Right.
34:06If it's the right tenant, and it gives me the right offer, I'm all for it.
34:10Right.
34:11How long do you think it will take you to rent this type of building?
34:16I would say under a year.
34:18Look, guys, I go with my gut feeling.
34:31I see you guys have the same vision as I do.
34:35I think that I'm going to go ahead and make the deal with you and let you guys be my representative
34:41for this building.
34:42Okay.
34:43I want the best of the best.
34:45You found the best of the best.
34:46I see that.
34:47We have a done deal, my friend.
34:48How about this?
34:49Pleasure.
34:50I'm so excited.
34:50I'm like, no, like, this is, I'm not done with the pitch, and we're supposed to, like,
34:54hound you for six weeks, and you're supposed to send us to voicemail.
34:56Like, all these things are supposed to happen.
34:58What do you mean?
34:59Okay, let's go.
35:00Like, this is crazy.
35:01Look at this view.
35:03We have arrived.
35:04Woo.
35:05But is it, though?
35:06I don't know.
35:08This is crazy.
35:12Fifth Avenue.
35:13Like, it's just crazy, and it also makes perfect sense.
35:16Are you crying, or is that the wind?
35:20I don't know.
35:21Maybe it's a little bit of both.
35:23It looks like it's the wind, because it's so windy up here.
35:24I'm also very emotional.
35:26Okay.
35:26This cements that we are in Manhattan, and we're in Manhattan in the biggest way.
35:34Like, this just doesn't happen, and it feels amazing, and you, you, I just feel unstoppable.
35:43I feel like if I put my mind to something, and I put my heart into something, I can do
35:48it.
35:48I will do it.
35:49I'm so excited.
35:52I just know that my grandmother and my birth mother are with me right here in this moment.
35:58I just know that they've cleared the way for me.
36:03To be able to create a part of the story now is, it's an honor.
36:09Yeah, that means it's an honor, but it's like, we're in this now.
36:12So, get ready.
36:14Yeah.
36:15Make way, bitches.
36:17Make way.
36:28What's up, man?
36:30All right, just got out of the subway.
36:32I'm actually at Delmonico's.
36:34Give me the good news.
36:35The good news?
36:37We're in contract at 451 Hudson, record price, almost $3,000 square foot.
36:42A four and a half bill.
36:43I've got to take this call real quick.
36:45I've got to call you back.
36:47David.
36:49Hey, Jordan, how are you?
36:51Good.
36:52I wanted to get back to you.
36:54I was impressed by your pitch, and the passion, and the commitment that you expressed to me.
36:59I decided I want to take a chance on you for one part growth.
37:06I love your energy, and I think it's going to be great for this project.
37:09I don't even know what to say.
37:13Okay.
37:14Am I hearing him correctly?
37:15What?
37:16Me?
37:16Hold on.
37:16Me?
37:16I'm listening.
37:17I have to go, but let's get some work.
37:20Yes.
37:20I will make you proud.
37:22Landing a new development project all by myself is extremely validating.
37:27I really didn't think I was going to get this one.
37:29I'm speechless.
37:30Like, this is beyond words, you know?
37:33I know that I'm going up from here, whether it's at Surhand or anywhere else, but I'm
37:42not going to be overlooked another day in this company, because quite frankly, there
37:45are a lot of other brokers that would love to have a guy like me on their front line.
37:49Hello, hello.
37:53How are you?
37:54Good to see you.
37:55How's it going?
37:55Nice to see you.
37:55Please, grab a seat.
37:56Oh my God, it's freezing outside.
37:58Oh my gosh.
37:59How do we do it?
38:00I'm glad we could finally make this happen.
38:02Yeah, absolutely.
38:03Michelle Griffith is a power broker from Douglas Elements.
38:06She easily ranks within the top five brokers anywhere in the city.
38:09So I asked her for a drink.
38:12Just a drink.
38:13I haven't seen you since Inman.
38:15Right.
38:15What's been going on since then?
38:17A lot.
38:18I mean, my team's doing extremely well.
38:20Right.
38:20We're having a lot of traction.
38:21We got crazy more men in the market.
38:23Oh my God, I love the Miami footage.
38:25Were you down there for the launch?
38:27No, I wasn't.
38:29Stop.
38:30I'm as dumbfounded as you.
38:32But I mean, it honestly doesn't make any sense.
38:33I didn't bring it up to him.
38:34I'm honestly over it.
38:35I have a lot of things going on too, and I have a lot of business here, and I have other
38:39developers that I'm working with.
38:41I just landed one park row.
38:42Like, it's a big deal.
38:44Does he know that one of your goals is to get into new development?
38:47Abso-fucking-lutely.
38:49So then I don't understand.
38:50Okay.
38:51And all I get is him placating me for the minute.
38:55I got something big for you.
38:56Something's happening.
38:57Something good's coming.
38:58Question for you though, Jordan.
39:00Do you ever feel that you can't elevate your own personal brand because you're absorbed
39:06in his brand?
39:07Oh, I've never thought about it that way.
39:12Okay.
39:14Listen, top tier agents, like really our goal is to elevate ourselves and elevate our business.
39:19And I feel like you really need to think about where do you want your business to go?
39:24And which company is going to elevate you and your brand?
39:28I put in so much work to build this company alongside Ryan.
39:33But shift the way you're thinking about it.
39:35You've learned so much by what you've put in by building this company with Ryan.
39:40What's your next step in your career?
39:42What's it like at Element?
39:47Element's new development is like no other new development at any of these companies.
39:54The resources that they have, it's a whole different world.
39:58It's a different base.
39:59Yes.
40:00You should have meetings with them.
40:01I'm more than happy to connect you.
40:03Listen, you can't be loyal to a fault.
40:06At some point, you have to open your eyes and you've got to say, you're the brand.
40:10What I'm saying to you as a friend, don't be afraid to leave.
40:40You're the brand.
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