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Examining Why 'Dark Phoenix' Failed to Rise at the Box Office This Weekend | THR News
Hollywood Journal
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4 days ago
Elsewhere, Mindy Kaling's 'Late Night' bowed to an impressive per-theater average of $62,414.
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00:00
The Queen of the North herself, Sophie Turner, may be a Game of Thrones fan favorite,
00:12
but her latest movie Dark Phoenix failed to rise at the box office this weekend.
00:16
The film bombed with only $33 million in stateside ticket sales,
00:20
marking the lowest earning debut for an X-Men movie ever.
00:23
Dark Phoenix was supposed to be the ultimate X-Men movie,
00:26
and was seen as a course corrective after X- Apocalypse was a critical
00:29
and fan failure in 2017.
00:32
So what happened?
00:33
Well, insiders tell The Hollywood Reporter that in a series of post-mortem meetings on Apocalypse,
00:38
executives came away thinking that the movie's failure had been due to an excessive amount of explosions and scale,
00:44
and not due to franchise fatigue generally.
00:46
One Fox insider said,
00:48
There was a misguided feeling that Apocalypse was an anomaly, that we just got it wrong.
00:52
We were wrong.
00:53
When I lose control, bad things happen.
00:55
But it feels good.
01:01
It's also worth noting that Dark Phoenix kept getting pushed back.
01:04
At first, the movie had a release date of November 2, 2018.
01:08
With more work and reshoots needed on the film, it was moved to February 14, 2019.
01:13
But then Fox pushed the release date again to June 3, 2019.
01:17
Insiders tell THR that the move was to please Avatar filmmaker James Cameron.
01:22
According to one source, Cameron felt his movie Alita Battle Angel would lose horribly when facing a December opening weekend
01:27
that included Aquaman and Bumblebee.
01:29
So he wanted his movie shifted.
01:31
According to a source, the studio gave Alita the February date and moved Dark Phoenix to June.
01:36
The source says Dark Phoenix was not designed to be a summer movie, and it would have been big for off-season,
01:41
but was too small for summer.
01:42
A former Fox executive told THR this movie just got lost.
01:46
For the latest box office news, head to THR.com and be sure to tweet me and let me know what you saw in theaters this weekend.
01:52
Until next time, for The Hollywood Reporter News, I'm Tiffany Taylor.
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