00:00Wouldn't feed it to my dog if I had one.
00:03So we are here today with fitness coach Joe Wicks' new Killer Protein Bar.
00:09It's packed full of good things.
00:11It's got 200 health benefits, 19 grams of protein, 27 vitamins and minerals, but the
00:18catch is that it's also got dozens and dozens of horrible ingredients which cause diarrhea,
00:25cancer, stroke and early death.
00:27He's said that he doesn't want anyone to actually eat the Killer Bar, but rather is trying
00:32to raise awareness about ultra processed foods.
00:35Fair enough.
00:36We thought that we should give it a try.
00:39Causes diarrhea, worse things have happened.
00:41Oh god, that smells so bad.
00:44It smells like, did you ever go in school into like a lost property, like office and you just
00:50walked in and there was this horrible smell of death and sort of sad memories.
00:54Smells like hospitals to me.
00:55Give it a go.
00:56How did you get through it?
01:01I couldn't even bite through it.
01:03Salt teeth.
01:04It's almost got an impressive lack of flavour.
01:07Going straight in my teeth, stuck in the molars.
01:10I would just say that that's disgusting and, well actually it's worse than disgusting, there's
01:14nothing to hate.
01:15There's just nothing there apart from this sensation that you've maybe ended up eating
01:20an Amazon package by mistake.
01:21I imagine this is how dogs feel when they chew through the post.
01:24Mm, every morning.
01:25Mm.
01:26It's got that taste as well of sweetener.
01:29For a PR stunt, I think it's quite effective.
01:32I mean truly, this does tell you how disgusting these things can be.
01:36It kind of tastes like a supplement.
01:38Mm.
01:39And I think a lot of people would kind of fall for that because usually these bars don't
01:44have the big warnings on the back.
01:46An effective publicity campaign from Joe Wicks, truly awful to eat, but a good warning that
01:52things that seem good aren't always.
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