00:00Again, that's that 1% mentality.
00:02How do you shift the culture 1%?
00:04You don't need to go do some giant initiative.
00:07Just start asking one question.
00:09Be transparent about it.
00:10I asked the question, how am I as your CEO getting in your way?
00:14I asked that question once per quarter, hoping one day they would tell me nothing.
00:19But they always told me something I was doing to get in their way.
00:22Well, that's how you eliminate friction.
00:23I was talking to Tulio Siragusa a few weeks ago, and he said these organizations that
00:29want to scale.
00:30They think they've got to add people.
00:31And a lot of times he said, before you do that, remove the friction.
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