00:00The price is never too high for people that don't have to pay it.
00:03The pain is never too great for the people that don't have to feel it.
00:07And the risk is never too great for the people whose necks aren't on the line.
00:11Step one is to work some shifts on the front lines where you can experience the backlash of unhappy customers
00:16against any silly policies that you and your executive teams have created.
00:20Step two is to be a guest or customer and see what it feels like to be on the other end of what you currently think are good policies and procedures.
00:27Once you feel the pain of being a frontline employee and a customer,
00:31you'll get a real valuable education on what your company needs to fix and why it's important to do so quickly.
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