- 6 weeks ago
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00:00This is not a holiday camp.
00:04This is a business proposition from heaven.
00:09Lord Sugar is searching for a brand new business partner.
00:13We've got Brexit, but in this process,
00:15I'm the one who decides who's going to remain
00:18and who's going to leave.
00:20Competing for his cash.
00:24Millionaire moguls in the making.
00:27This is a bloody shambles.
00:29It was boring, boring, boring.
00:31There was no bloody strategy.
00:33Get out of the way! Get out of the way!
00:35It's a prize worth fighting for.
00:37No, I would like to finish my point because you are interrupting.
00:40I'm the one doing all the work. You're just both studying that.
00:42Stop it!
00:4318 candidates.
00:45Your behaviour is ridiculous.
00:47Please just keep having positive.
00:49I feel like you are. Let's just move on.
00:51I'm not being argumentative.
00:5312 tough tasks.
00:55To infinity embryo!
00:57One life-changing investment.
01:00You're fired. You're fired.
01:02You didn't follow the money. You're fired.
01:12Previously...
01:14You have to invent your own recipe, kid.
01:17Sarah led her team into battle.
01:19Gourmet Crusaders, I like it. It's like a bit of a call to action.
01:21As Elizabeth bossed the kitchen...
01:23Why don't I chop the celery?
01:24..James became the side dish.
01:26Do you want me to turn it up?
01:28Breathe out.
01:29In their pitch...
01:30Unfortunately, Donald Trump brought him over.
01:33Thanks to bad jokes and burnt food...
01:35It's not quite there yet.
01:36..it went up in flames.
01:38Leave it. Leave it. Put it down.
01:39Put it down.
01:40On the other team...
01:41I have never made one from scratch.
01:42Harrison's curry...
01:44Two tablespoons.
01:45Oh, no, wait, wait.
01:46..left them hot under the collar.
01:48Sorry, sorry, sorry. I missed a bit.
01:50OK, wait.
01:51Joanna and Jade...
01:52He doesn't like that idea, so get away from that idea.
01:54I know what I'm saying.
01:55..reached boiling point.
01:56This is just ridiculous.
01:58But their pitch went down a treat.
02:01It's really good.
02:02Is it?
02:03Love it here.
02:04In the boardroom...
02:05Oh, have we won?
02:06One lot, the whole thing.
02:07..Harrison tasted victory.
02:09You're shocked, aren't you?
02:10On the losing team...
02:11Your pitch was terrible and the food tasted bad.
02:14..Elizabeth got a roasting.
02:16Pushed him out of the way again.
02:18You are impossible to control.
02:20..but Bushra was toast.
02:23I don't think you've done much in this last nine weeks.
02:26You are fired.
02:28Now, seven remain to fight for the chance
02:31to become Lord Sugar's business partner.
02:435am.
02:50Hello.
02:51Good morning.
02:52Lord Sugar would like to meet you at Somerset House.
02:54The cars will be outside in 20 minutes.
02:56Somerset House.
03:01Boys, wake up!
03:03Somerset House.
03:05Somerset House.
03:07Oh, I've heard of it.
03:08Do you think it's a Somerset?
03:10No.
03:13Oh, I do know Somerset House.
03:14Yeah, it's beautiful.
03:15What is it?
03:16It's like a venue and arts and...
03:18Do they have an auction house?
03:20Looking ahead.
03:32Sarah said that she thinks there might be an auction house
03:35where we're going.
03:36Oh, right.
03:37Jade and Joanna.
03:38So, it could potentially be antiques.
03:40I hope it's not antiques,
03:41because I bet that's another, like, module
03:44that Elizabeth studied somewhere.
03:46Why?
03:47Why?
03:48Because she is an antique.
03:52I think Joanna has to watch her back.
03:53Her cards are marked.
03:54And do you know what?
03:55I do feel I've been carrying her since week one.
03:57If Joanna doesn't win, then she's fired, regardless.
04:01Standing on the banks of the Thames, Somerset House.
04:10Historic home of Tudor royalty,
04:13today a hub for contemporary arts and culture.
04:23Good morning.
04:24Good morning.
04:25Welcome to this wonderful place, Somerset House.
04:29Now, this place has hosted a lot of fashion shows.
04:33The fashion industry is worth an amazing £23 billion per year.
04:40And your task this week is acting as fashion agents.
04:45You'll need to choose a designer to represent
04:47and convince a leading fashion magazine
04:50to support your designer
04:52and then sell the collection to retailers
04:55at your very own catwalk shows.
04:58The team that generates the most money
05:00from commission on sales will win.
05:02And in the losing team,
05:04at least one of you will be fired.
05:07Now, I'm going to mix the teams up a little bit.
05:10Joanna and Michaela,
05:12go move over here to Graphene.
05:16And Sarah, you move over to Vitality.
05:18And I'm going to give you Vitality,
05:23women's fashion and Graphene.
05:26You're going to have men's fashion.
05:28Off you go and I'll see you back in the boardroom
05:30in a few days' time.
05:33Teams must select a designer to represent,
05:36create a magazine cover to help market their collection,
05:40and sell to retailers at their very own fashion show.
05:46My business plan is about a fashion brand,
05:49so I kind of know what looks good.
05:51First for the teams, try on a leader.
05:53I would love to be project manager.
05:54I thought so.
05:55Project manager, is that OK with everyone?
05:56Yeah, yeah, 100%.
05:57My business plan is actually about clothing
06:00and the fashion industry.
06:01I literally think I can smash this task
06:03so that Lord Sugar will see
06:04that I'm a credible business partner for him
06:06and I can hold my own in this industry.
06:08Two of us are going to be meeting the designers
06:10and I'm going to place myself with that team.
06:12James, I'd like you to come with me
06:13because you are the male of the group
06:15and also you've got great style.
06:16Michaela, you are going to be doing the fashion show
06:18and coordinating it,
06:19so are you happy being sub-team leader?
06:21Yeah.
06:22I'd like Elizabeth to join you on that as well.
06:26Still to pick their leader...
06:28I won't be putting myself
06:29for project manager as I think you two
06:31are going to have more experience in women's fashion.
06:32The other team.
06:33No fashion experience at all.
06:35I think you're probably best placed,
06:36so I'm happy with you.
06:37Yeah.
06:38I like my fashion.
06:39I wouldn't say I'm particularly knowledgeable
06:41about the retail side of it,
06:43but obviously happy to PM.
06:45We have to try and figure out
06:46who's going to be meeting with the fashion designer.
06:49My initial thought would be you,
06:51only because I think you could talk more passionately
06:53about women's fashion than I could.
06:54OK.
06:55Again, that side of things,
06:57I think you're probably best placed.
06:58My main concern with that is
07:00I am unsure of how much
07:02would be a reasonable commission.
07:04If you don't know the exact commission amounts,
07:06it's about talking to them,
07:07how do they normally work with people?
07:08Yeah.
07:09And then just pushing that to the maximum,
07:10because this is all about the commission we make.
07:11Yeah, OK.
07:14Jade is not confident about negotiating the commission,
07:17and Sarah's day-to-day job is negotiating with suppliers,
07:20but she's not meeting the designers,
07:22and I think that's a mistake,
07:23because that's what is going to be key to winning this task.
07:2710am.
07:28Let's go.
07:29Brilliant.
07:30Half of each team head off to plan tomorrow's event.
07:33Our main job is interviewing male models.
07:35It's going to get hot today!
07:39For the rest...
07:40Interesting.
07:41...select a designer to represent.
07:44What kind of price range are we looking at?
07:46Focusing on figures...
07:48Some of them around $1,150.
07:51Joanna and James.
07:53Altogether, it's around $8,500.
07:56For the whole 12-piece collection.
07:58Shall I try one on?
07:59Yeah, have a little try on.
08:01Cool.
08:02What do we think?
08:03Yes.
08:04All right.
08:05I am here.
08:06Hello.
08:10Collections range from affordable fashion...
08:12How much would these go for?
08:14£60 to £130.
08:16...to high-end attire.
08:17The dress the model is wearing is called the Queen of Africa.
08:20...with price tags to match.
08:22How much would a piece like this cost?
08:23Wholesale, this piece is £850.
08:25For Jade...
08:26This looks so good!
08:27...a collection of cutting-edge women's wear.
08:30I'm Helen from Hell of a Girl.
08:32Where do you get your inspiration from?
08:33This was inspired by post-apocalyptic regal rock and roll.
08:37Regal rock and roll.
08:39Yeah, I like that.
08:40I won Britain's Top Designer last year.
08:43Wholesale price, what do you...?
08:45For the whole collection, £8,500.
08:48£8,500.
08:49If we were to take some commission, what percentage would you be able to go for?
08:5215%?
08:53No, I couldn't do 15.
08:55We could shake on 10.
08:56Honestly, I think we could do a really good job with this.
08:58Great.
08:59I really like her pieces, and if I was going to wear one of the dresses from today,
09:03it would be from her collection.
09:05They're also higher price, so we'll be able to really push on the commission.
09:111pm.
09:12Have you got lots of catwalk experience?
09:14While Sarah and Harrison cast models for their women's wear fashion show...
09:19I'm a dancer.
09:21There you go.
09:22That made Harrison's day.
09:26Across town...
09:27I'm excited.
09:28Do you know what?
09:29I'm going to need my glasses on for this.
09:30Yeah.
09:31...casting male models for their catwalk...
09:33Hey, boys.
09:34...Elizabeth and Michaela.
09:36I'm going to have each one of you get up, walk up, turn, walk back and sit back down.
09:41Give me your best turn, walk, best turn and walk.
09:43Okay, work it, work it, work every bit.
09:46Do you have a six pack?
09:51It was really important that we got as much information about the models as possible.
09:55You've got a 30-inch inside leg.
09:57Yeah, just 20...
09:59Yes, Elizabeth!
10:00All business, no pleasure at all.
10:062pm.
10:09Hi, Jade.
10:10Hi, how are you doing?
10:11For Jade, collections considered...
10:14I've had some great meetings this morning.
10:17...time to decide on a designer.
10:19There's a designer that the highest item is £130.
10:23I don't think we're going to be making much money out of her.
10:25Which one are you most drawn to and which one do you think you can get most passionate about?
10:28Helen Wollum.
10:30I think Henry VIII Tudors meets...
10:34It's not like really, really, really death gothic, is it?
10:38No, it's gothic with a sequin chic.
10:42She was a 2016 Britain's top fashion designer.
10:46Her highest price point of the gowns is £1,045.
10:52However, that's a 10% commission.
10:5410%? Did you really squeeze her?
10:56That is, I've pushed them to the very highest amount that they would go to.
11:00Bye.
11:01Bye.
11:02Bye.
11:03Well, it looks like we're going for quite a deathy, gothic sort of theme.
11:08Which is...
11:10It's nice.
11:12It is a bit concerning that we're going in selling extremely expensive dresses.
11:16We may have picked a designer who doesn't sell that much.
11:20It is a gamble, but if you pull it off, it will have some big rewards.
11:24We need to think about the models being gothic, lending their look.
11:26Well, funnily enough, I quite lied.
11:28Ella, Jess and the ginger one.
11:33Hello there. How are you?
11:35Last through the doors for James and Joanna...
11:37I sell ethical contemporary menswear.
11:40..a more affordable range.
11:42It's organic fabric. This one's bamboo.
11:44These are coconut shells made for the fashion conscious with a conscience.
11:48If we were to go into partnership, we're thinking of a 50% commission.
11:52I think the most I would go to would be 15%.
11:55What we can offer may really increase your sales
11:57and do a lot for your brand in terms of publicity.
12:00Maximum I would go to then would be 17%.
12:02OK, brilliant.
12:03Now, we're going to have some big retailers and boutiques.
12:05What kind of discount could I potentially offer?
12:08They buy the whole range, then 10%.
12:11Brilliant. Brilliant.
12:12Thank you very much. Lovely to meet you.
12:15They're getting a great discount.
12:16That could be very, very telling when they come to sell.
12:18But because it's a lower price ticket item,
12:20they're going to have to sell an awful lot of product to make profit.
12:24West London.
12:26Try and look as gaunt as you possibly can, as moody and angry.
12:30Directing the photo shoot for her magazine cover, Jade.
12:33That's great. I love that.
12:34Tomorrow, teams will pitch their cover to a style magazine.
12:38Give us a grrrr.
12:40Endorsement from the fashion press could help boost sales.
12:44My vision going into this photo shoot is dark and sinister.
12:47I want to try this on you as well, just to see what it looks like.
12:51But also rocky, regal, still a little bit Tudor-esque, really bold and statement.
12:57So maybe do something like, I don't know, a bit like, as in she could be like this.
13:06Yes!
13:07Yes!
13:08Yes!
13:09I love it!
13:10Yes!
13:11Oh, we're getting better and better.
13:12Sorting out the finer details for Jade's catwalk show.
13:15It's big and bold, rock and roll for still elegant.
13:18It's like Apocalyptic meets Henry VIII, she said.
13:20Sarah and Harrison.
13:22The only thing would be balloons, having them everywhere. Not everywhere.
13:25Even if we were to use the silver ones to spell her name.
13:28I think the name's a great idea at the back. I think that's brilliant.
13:30She'll love that as well, the designer.
13:32Okay, so Helen Woolloms in the alphabet letter balloons.
13:35Harrison and Sarah are promoting Helen Woolloms, but her brand is hell of a girl.
13:40She doesn't use her actual name, she uses her brand name.
13:44Jade hasn't said that to the sub-team and now they've got it wrong.
13:48On the other team.
13:51Are you alright, love?
13:52Fashion feedback from Joanna.
13:54The one that we're going for is cheaper than the other designers.
13:57Sarah, Mia, Ava. It's basically like ethical contemporary.
14:01It's urban trends, yeah?
14:03Highest price paint of any of her range was £160.
14:07And that was for the blazer.
14:08In terms of colours, it's all blacks, whites, greys.
14:12The strap line is the fashion conscious with a conscience.
14:16For the fashion conscience.
14:18No, listen.
14:19Can you just spell conscious and conscience so we don't get this wrong?
14:22Honestly, guys, I shouldn't have to spell conscious and conscience for you.
14:26How many of the images are you going to want us to put on the cover?
14:28Do you just want one picture on there?
14:30The front of the page will be one photo, yeah?
14:33Yeah.
14:34Alright, and what sort of edit will you want?
14:35We're going to have to decide that, Sarah.
14:37Sorry, we're going to have to go.
14:39We've only got two minutes left.
14:40It's ridiculous, we've got two minutes.
14:41We'll just pop on about useless information.
14:43Honestly, we have to go.
14:45We're literally into our photo shoots, we won't have anything.
14:47We'll see you later. Bye, bye, bye.
14:49See you later.
14:50Right.
14:51I feel like they were asking us, we literally gave them the biggest overview and they want me to make every single decision.
14:58Yeah, yeah, yeah.
14:59Mikaela was rude, abrupt, brash.
15:02She runs a magazine company and asking a question like, how many images do you want on it?
15:06Well, one.
15:07It's the front cover.
15:08How many magazines do you know that have like six images on the front?
15:11It's like, just frustrating.
15:15On the way to shoot their menswear.
15:19Yeah.
15:20I'm actually really excited for this photo shoot.
15:22I really want to take the lead in terms of the direction of it and everything.
15:25100%.
15:26Joanna manages manpower.
15:27I'd like, possibly, two models.
15:29I don't really want to just be limited to one particular outfit.
15:32Yeah.
15:33Well, I can go into the photo shoot, like, in terms of actually maybe even wearing some of the stuff.
15:36Yeah.
15:37Because I personally, yeah, I've never done anything like that.
15:39I can absolutely do it and I am the target market.
15:41So, would you be happy jumping into the photo shoot?
15:44100%.
15:45100%.
15:46I think it'd be fun.
15:47It'd come out great.
15:48Yeah.
15:49And also, the magazine will love it.
15:53Hello.
15:54Next, time for Joanna to bring her vision into focus.
15:59James is actually going to be in the photo as well.
16:01What I'd like to do, and I've actually seen a lot of people now, you know, with the centre parting,
16:06so I'd actually like you to have a bit of, kind of, curtains, but a centre parting, I think that'll look really quirky.
16:12So, the tagline is for the fashion conscious with a conscience.
16:16James is the one that's really dressed up in the suit, really trendy, so he's fashion conscious.
16:22Show me a little bit more skin as well, please.
16:25That's it.
16:26We're good.
16:27We also have somebody in the background who's basically, like, playing James' conscience.
16:32Amazing.
16:33It kind of shows that little person that's on your shoulder, that's kind of saying, OK, maybe you should go and shop at an eco-friendly brand.
16:41So, James, you could even be as if, like, drop your neck back as if, show a bit of Adam's apple.
16:46That's it.
16:48Yes.
16:49Amazing.
16:516.30pm.
16:53We've got one image for you to show.
16:55Charged with turning Jade's photo into a front cover.
16:58OK, it's, yeah.
17:00Harrison and Sarah.
17:02That's not saying regal rock and roll to me.
17:04No.
17:05That's saying more spacey, galactic.
17:06We need to think about our wording around the cover.
17:08Something like that.
17:09I think we get in the fact that she was, um, 2016 top fashion.
17:13Yeah.
17:14Get her name in there and then a strap line and then that's a fantastic selling point.
17:18Across London.
17:19OK, your pictures are almost ready.
17:21In charge of the menswear mock-up.
17:23So, James is modelling.
17:25OK.
17:26Elizabeth and magazine owner Michaela.
17:29I'm thinking the first picture.
17:31James is kind of almost in a prayer position.
17:34I think it's all in line with the theme of the ethics and all the rest of it.
17:37Yes.
17:38The strap line we have is for the fashion conscious with the conscience.
17:44Five minutes till covers must be sent to print.
17:47It's a lot to take in, isn't it?
17:49She was tri-purple.
17:50That does stand out to me more.
17:51What about writing light years ahead?
17:53Yeah.
17:54That's better.
17:55I don't really know about how high-end fashions women's wear, but Sarah put in a lot of ideas
17:59for the magazine cover.
18:00I can imagine seeing it on a shelf, so pleased with that.
18:03We've got literally one minute left to do this.
18:05Do you want a background image in here?
18:06That one.
18:07OK, it looks like bamboo now, doesn't it?
18:09Colour schemes, black, white, sort of light charcoal grey colour as well.
18:13We've got on what it is, keeping it simple because that's her theme anyway.
18:17OK, that's it.
18:18We need to stop now.
18:19Perfect.
18:20Yeah.
18:21Yeah.
18:22Designers decided.
18:23Covers complete.
18:25Tomorrow, showtime.
18:337am.
18:34So we need to decide on who's doing what.
18:37Today, teams will put on a fashion show.
18:39There's a fashion show director, a host and a dresser.
18:42Earning commission on any clothes ordered.
18:44I'm going to go as the host.
18:45So I'll dress.
18:46Yeah, I'll do the dress.
18:47And then it's Harrison to be the director.
18:49Yeah.
18:50The main part of this obviously is sales, so it's talking about the pieces and making people
18:54buy into them, basically.
18:55It would be really nice if we could offer a discount.
18:56Yeah.
18:57Discount to the buyer.
18:58Yeah.
18:59We can't offer any discounts because I haven't negotiated that.
19:03I don't think it's going to be a problem.
19:05People are going there and buying these pieces anyway.
19:08They're more than willing to spend a bit of money on it.
19:10Not having the ability to give the customers any sort of discount will make our job harder
19:15after the catwalk.
19:16Unfortunately, Jade failed yesterday, so that's a frustration.
19:20So what we've negotiated with Zara is 17% commission for us.
19:24Outlining her affordable men's range.
19:27And 10% discount if somebody was to buy the full collection.
19:30Joanna zeros in on the figures.
19:33I don't want everybody to start, like, just offering the 10%, but the whole point is
19:36that we've got at least an incentive for somebody to buy the full collection.
19:39That's it.
19:40Yeah.
19:41Still to do...
19:43Hang on a minute.
19:44...pitch their mocked-up covers to leading magazines.
19:48Oh!
19:49Do you like it?
19:50Yeah!
19:51Oh, it looks so good!
19:53We think light years ahead really plays into the themes you gave us, so you're happy,
19:56yeah?
19:57I'm going to go and pitch the hell out of this.
19:59Brilliant, Jade.
20:00There we go.
20:01What do we think?
20:02I absolutely love it.
20:03It's cool, isn't it?
20:04I love that you've got the bamboo.
20:05Do you know what?
20:06The only thing that I actually came up with was the bamboo.
20:09The rest is Michaela.
20:10I think this will be really useful in the magazine pitch.
20:12I think it will really work well for us.
20:14Today, what's going to happen after this meeting is me and James are going to go to
20:17the pitch and see the magazine.
20:19you two will go to the venue and set it up.
20:29I am concerned that if Vitality have picked anything slightly higher than ours, so say
20:35they've got something that's going to cost two grand, we've got to sell double what they've
20:38got to sell.
20:39We just can't mess up in any way, shape or form.
20:42Someone's...
20:449am.
20:46Kent House, Knightsbridge.
20:49Wow.
20:50Yeah, Elizabeth, just try that outfit and we can see what it looks like in real life.
20:54Dressing the venue ahead of their catwalk show.
20:57Yeah, I think that's better than what you come in.
20:59Elizabeth and Michaela.
21:01London's iconic Oxo Tower.
21:06Oh, wow.
21:08Location for the high-end women's wear presentation.
21:11Perfect for our designer, isn't it?
21:13Sarah and Harrison.
21:14What on Lord's green earth is it?
21:16Take a first look at the collections.
21:19It's like a gold ghost.
21:21The clothes are definitely very interesting.
21:24I've never seen anything quite like that.
21:26Reminds you of one of those things when you're freezing cold, like the paramedics put
21:29over you.
21:30One's a cape.
21:31One looks like a space raider.
21:33Another one looks like something from Dawn of the Dead.
21:36And I have got quite an uphill struggle, maybe, in selling these items of clothing.
21:41I don't know.
21:43Do I look catwalk?
21:44No.
21:45I feel catwalk.
21:46You're like an alien.
21:48West London.
21:50Stylist Magazine.
21:52Hi.
21:53Winning the editor's support...
21:55I present to you, Helen Woollens.
21:58...would help clinch deals at the show with trend-conscious retailers.
22:02Helen is phenomenal.
22:04She encapsulates everything about being light years ahead.
22:08Is her brand Helen Woollens?
22:10Her brand is Helen Woollens, yes.
22:11That is right.
22:12OK.
22:13Proudly, she's Britain's top fashion designer of 2016 as well.
22:16Why have you chosen that piece of information for a 2017 magazine cover?
22:21It's only last year.
22:23She's still at the forefront.
22:24She's going to be a household name.
22:26There's no doubt about it.
22:27May I just stop you there?
22:28Is it Helen Woollens is...
22:30Is it hell of a girl?
22:31Pardon?
22:32Is this hell of a girl?
22:33Is that who you're talking about?
22:35Well, we've gone for Helen Woollens.
22:37Right, OK.
22:38That's the brand that we've decided to push out.
22:39Is that her actual brand?
22:40Is that what she's wishing to put forward?
22:42Well, when we've spoken to her, she wanted to put Helen Woollens.
22:45Right.
22:46OK, fine.
22:47Can you tell me a little bit about the person who you think will wear these clothes?
22:49Age range 25 to mid-30s, I'd say.
22:52OK.
22:53After they've finished work, they can go to a do and put these pieces on and feel incredible.
22:59I love the way the image fills the page.
23:01Have you got any more questions?
23:03None more for me.
23:04Thank you very much.
23:05Thank you so much.
23:06Casting an expert eye over Joanna's cover.
23:10Men's magazine Shortlist.
23:13Do you recognise anybody in the photo?
23:15No, no.
23:16Please tell me all about them.
23:17That is my colleague James.
23:19Slightly different hairstyle, but yeah, that's definitely me.
23:22It's a look.
23:23Yeah.
23:24It is a look.
23:25So, this brand is all ethically sourced and handmade.
23:27So, there's a bit of an ethical style in there, but also quite urban and futuristic.
23:32When I look at this, the clothes weren't the things that jumped out at me.
23:35What jumped out at me was your pose.
23:37What that represents to me is sort of amateur magician more than model.
23:42Yeah, that's a weird thing to do in a photograph.
23:44I kind of see it as James contemplating, you know, should I go for this other brand that maybe isn't ethically sourced
23:50and doesn't represent what my actual conscience is saying.
23:53The fact that it took that much explaining is probably not the best sign.
23:58To me, that just all looks grey.
24:00I'd want a coloured background or I'd want something that sort of jumps out at you.
24:03I think this is what happens when you have two people on one page as well.
24:06It doesn't really sort of, like, pop.
24:08What we're trying to portray is this is the front cover of a magazine and you need people to basically pick this magazine up.
24:14That's not a magazine cover. It looks like something from a catalogue.
24:18Me and James worked very hard yesterday to produce a creative image.
24:22The only job that the sub-team had to do was to make this look like a front cover.
24:25The experts said that it looked nothing like that.
24:27So, I really wondered if they utilised the time properly yesterday and put their all into it.
24:32Hello.
24:34Time to find out if pitches paid off.
24:37I really liked the cover overall.
24:39We felt that you really nailed our demographics.
24:41When we asked you about our demographics, you knew exactly who the stylist woman was.
24:44It was a really nice cover. I'm very impressed by it.
24:46And we'd like to offer you our support.
24:49Thank you so much!
24:51I really appreciate that.
24:52Thank you. Bye-bye.
24:54Magazine backing sewn up for Jade.
25:01Hello, Joanna speaking.
25:02Also aiming to use magazine endorsement in their sales pitches.
25:05Hi, Joanna. Joe from Shortest here.
25:07Joanna and James.
25:09Our magazine covers. They've got to be bright. They've got to be vibrant.
25:12And it's because of that, I'm afraid that we can't offer support to you guys.
25:17Sorry it was not meant to be.
25:19Thank you. Bye.
25:20Well, it's obviously disappointing.
25:22Erm, yeah.
25:24At the end of the day, we've still got a good round.
25:26So we've just got to really sell it.
25:27Yeah, definitely.
25:28Back at the Oxo Tower.
25:33Oops.
25:34Harrison and Sarah.
25:36I think the key thing is, is the name.
25:38It's just getting her name out there.
25:40And that's what we've tried to do.
25:42Hiya.
25:43How did the pitch go?
25:45So, I obviously tried my best.
25:48I think so, yeah!
25:50Well done! Well done!
25:51Well done!
25:52Excellent.
25:53That's brilliant, James.
25:54With sales, that's going to be a massive, like, selling aid.
25:55Exactly.
25:56Yeah, there's a few things that they picked up on.
25:58Erm, so they pulled up the fact that she goes by another name, sort of thing.
26:02So what do you mean, another name?
26:04She's already got a brand.
26:05I kind of went round that just by saying that we're moving forward with her as a designer.
26:11Erm, what do you think of having a name?
26:13Yeah.
26:14Is it something you think we should do?
26:15It's either nothing or this.
26:16The fact that we're pushing her as a designer.
26:18Yeah.
26:19Don't think it's going to be bad just having this long hair.
26:21Yeah.
26:22I mean, it's what we've got to work with.
26:23Yeah.
26:27Hi, guys.
26:28Hello.
26:29Hello.
26:30Did you win the magazine cover?
26:31Yeah.
26:32They decided not to go with us.
26:33Jesus!
26:34Our backdrop needed to kind of stand out more, but because our bamboo was, like, grey,
26:38they didn't think it looked like the front page.
26:41Basically, they were saying that it all kind of blends together too much.
26:44Incredibly disappointed that Joanna and James, I know that they were trying to shift the blame
26:49onto the background image.
26:50I mean, it's a bit of bamboo in the background.
26:52We knew how important it was to get the magazine support.
26:54The responsibility for that is down to the two people that went there.
26:57That's the project manager, Joanna, and James.
26:59So, in terms of roles today, I'll be the host.
27:01I'd actually like Michaela to be dressing the models, Elizabeth directing it, and I'd
27:05like James being the fourth model.
27:10It does seem like I'm the face of this, so I think it's a smart move that I go in the catwalk.
27:14I know what I'm doing.
27:15Just got to follow the other guys and the models, so I'm just keeping myself in the zone.
27:184.30pm.
27:20Guys, we need to get this run through.
27:22Okay, and let's...
27:23Right.
27:24Wait, wait, wait.
27:25No, because I need to read this out while they're coming out, so I need to practice.
27:28Half an hour till the fashion show.
27:30Let's just slow down a minute.
27:32Guys, is everybody ready?
27:33Everyone's...
27:34No, just let me...
27:35Just give me a minute.
27:36You want me to direct it, let me direct it.
27:37Listen, we need to just start running through it, Elizabeth.
27:40Right, you want me to direct it, or do you want me to make a mess of it?
27:43Elizabeth is 100% a control freak.
27:44Like, people have said it before, but she's still trying to overcomplicate stuff that should've
27:48just been simple.
27:49Like, literally, we're going to end up arguing, we just need to start.
27:52Let's just do it now.
27:53Okay?
27:54First model, please.
27:55Who is directing this?
27:56Joanna or me?
27:57Because at this point, it's going into a free-for-all.
28:00On the other team...
28:01Hello.
28:02Testing.
28:03One, two, three.
28:04Cue music.
28:05In.
28:06...a run-through for director Harrison.
28:08Stopwatch is on.
28:10I'm not really here to try and shine.
28:13My role involves directing a catwalk.
28:15I mean, I've never done anything quite like that.
28:17I'm not putting forward a business plan that involves anything to do with catwalking.
28:21Yeah, whatever.
28:23Before the show kicks off...
28:25Hi!
28:26..a visit from the designer.
28:28Really looking forward to pushing you out there and just getting your showcase.
28:32My only issue is it's Helen Woolham's as opposed to Hell of a Girl.
28:37People don't really know me personally, but they know the brand.
28:41Would you prefer if we were to get rid of the...
28:43Yeah, just because I just don't think people will get it.
28:46Yeah, that's no problem at all.
28:47That's absolutely fine.
28:48Okay, great.
28:49We'll get rid of them then and we'll just make it spectacular with all the clothes anyway.
28:52Jade communicated the brand name as Helen Woolham's.
28:55It was really mortifying.
28:56Obviously, Harrison and I had no idea about Hell of a Girl.
28:59So, that is frustrating and oversight on Jade's part.
29:02Okay.
29:075pm.
29:11It's getting very full. Have a look.
29:13Arriving, buyers from some of the country's leading independent boutiques.
29:18Interesting choice of hair style.
29:21Yeah, Joanna loved it, you see.
29:23Earlier today, they lost the magazine endorsement because it wasn't professional enough.
29:27And now we have James, who has just one day's modelling experience taking part in the catwalk.
29:33They really don't appear to have learnt from their mistake.
29:36Good luck.
29:37Good luck, Joanna.
29:38Introducing their affordable men's clothing range.
29:42Good evening, everybody.
29:44Joanna.
29:45This collection has really been produced with the mass market in mind.
29:50Sit back, relax, feel the love, and the eco-friendly contemporary fashion, which we're about to display to you today.
29:59So, the first model that we have is in the Hiroto Harim trousers, and these are £70.
30:06Okay.
30:07When it comes off, go.
30:09Here, we have the LG panel Harim shorts.
30:13This is an absolutely fabulous casual look.
30:16Go.
30:18Checking it out.
30:19I was looking at Joanna Bart.
30:21I'll check her out.
30:23Again, very spring summer, and these are at £65.
30:28You want to come stand here?
30:29I'm going to send you, go, yeah?
30:30As you can see, the model is now pairing the Harim shorts with the Nishi oversized vest.
30:37Okay.
30:38Go.
30:39Here, we have one of the more smarter looks of the collection, and this material is actually
30:46made out of the bamboo material.
30:52This is paired with the iCob long-sleeved top on the inside.
30:58It's doing all right.
30:59Yeah, it's doing good.
31:00I don't think you'd know he was a model virgin.
31:04And the shirt is at £155.
31:08So, we hope that you've enjoyed the show, and we hope that this would be a collection
31:13that you would like to stock.
31:19Across London.
31:21Proud to showcase you to Britain's top fashion designer.
31:25Aiming to win over the buyers with her high-end collection.
31:29It's an exciting opportunity.
31:30Jade.
31:31Thank you so much for coming today.
31:40So, the Last Dawn on Mars collection was inspired, really, just by thinking outside of the box.
31:51There's nothing more that you can do than represent a UK-based woman that makes people feel fierce.
32:00And I hope you enjoy the shows, ladies and gentlemen.
32:05So, first up, we have the Bowman coat.
32:07This piece is really inspired by the fact that the clouds in the sky really help you to drift off and just imagine where you could be.
32:17It's dramatic.
32:18It's statement.
32:19It really just shows who you can become if you were to get out of there.
32:24There's no limits with this design, and hell of a girl will really inspire you.
32:31These are professional buyers, potentially able to spend thousands of pounds on clothing.
32:37Looking around this room, everyone looks very lost.
32:40You're not going to be able to get this anywhere else and have that really quality-based ingredient.
32:47I have no idea what Jade's talking about, and I don't think they do either.
32:51Shit, this piece is really all to do.
32:53Helen wanted to really incorporate the fact that when you put this on, you become the Queen of Mars, and you can put your first foot forward.
33:04We've been privileged enough to announce that we accompany the support of Stylist magazine, and this is the one that we can see here on the cover.
33:14So, thank you very much.
33:15Thank you very much.
33:22This is very well, isn't it?
33:23That's awesome.
33:25Presentation's over.
33:27One hour to secure orders.
33:30Because Stylist is behind it, you wouldn't regret it.
33:33For Jade's luxury ladies wear.
33:35Is there any flexibility with the price?
33:37We haven't got any movement room on the price.
33:39Total cost of collection, £8,500.
33:40Okay, so we've got two of the Dreams and Organza dress, two of the Brocade and Feathers cape at 475, and two of the Full Moon dress.
33:49So, Harrison, do you want to tally that up while I finish off?
33:53I worry for Harrison, because there's nothing he's done on this task that has made any difference.
33:57He's had no influence on any of the commissions.
34:00He's really just an assistant.
34:02Oh, he's just brought back the dress for you.
34:05On the other team...
34:06If you do, like, take a set, we can look at giving you some discount.
34:09With their affordable men's range...
34:11Super good for the environment.
34:12There's zero material waste.
34:14From Michaela, the hard sell.
34:17It's all sustainable.
34:18So this is a real thing that the mass market is missing out on at the minute.
34:21The high street retailers now have a conscious range in, so H&M.
34:26Like H&M do.
34:27You wouldn't be wanting to buy the clothes that people would put in H&M, would you?
34:30It shouldn't be what you're looking for.
34:31Surely you want something different to what H&M stocks.
34:33I want something that's going to sell.
34:34You know, if you don't take her into stores, there's other people who will do that.
34:37And you don't want to say,
34:38Oh, yeah, I waited till Bob down the street got her.
34:40He made a killing and I jumped off the back of it.
34:42I mean, I don't have a shot, but that is how it works, no?
34:46Michaela's a good salesperson. We've seen that on a number of tasks.
34:49But this is a very particular type of selling.
34:51And I do believe that her aggressive stance might have put off some people.
34:55There's not enough in this collection for me.
34:56Sorry, girls.
34:58OK.
34:59Thank you, anyway, for your time.
35:00And you might get it in your store next year after everybody else has bought it.
35:04Half an hour for orders to be completed.
35:07You might as well just take the whole one and I'll give you 10% off.
35:11Yeah?
35:12Yeah, well done.
35:13Yeah, the Kojo shirt starts at £60. What would you like?
35:15Ten.
35:16Ten? Brilliant.
35:18Thank you very much.
35:19Would you be interested in stocking any of the products in your shop?
35:22The price point, though, for me, is just far too high.
35:25It's something that I would wear. I imagine it's something you would wear as well.
35:28We will do two jumpsuits and two of a silver jacket. Yeah, OK?
35:32Last orders.
35:33We persuade you to try a full moon jacket with a view to baby stocking some of her other items.
35:38We probably down for 80 of the trousers and 20 of the shirt.
35:42So there's five items. Happy with that?
35:44Thanks. Bye.
35:45Sales over.
35:46I do feel like we've got a good chance going into the boardroom.
35:49Yeah.
35:50Yes?
35:51All right, let's go.
35:52I think we've done, honestly, I think we've done so well.
35:55I think we've taken a risk, but hopefully it'll pay off.
35:58Let's go. Yeah.
35:59Good job.
36:00Good job.
36:03In fashion, you have to take risks, and in this task, that's exactly what I did.
36:08I'm feeling exhausted, but I just really hope that it's paid off.
36:13The only thing that I'm worried about right now is,
36:15have we actually done enough in terms of sales?
36:18I don't know what the other team have done,
36:19so when we go into the boardroom, it's all down to the numbers.
36:22Tonight, orders will be counted.
36:25Tomorrow in the boardroom, a dressing down.
36:37You can go to the boardroom now.
36:52Well, your task was to represent a designer deriving your income as an agent from commission.
37:04Based on last week, now Jade and Joanna are separated.
37:09I think this is what fashion designers might call a needle match.
37:13I'll start with Karen's team, Vitality.
37:16Jade sitting here is the project manager.
37:18I'm into my fashion.
37:19I'm not claiming to be a fashionista, but out of the three of us,
37:23I'm happy that I put myself forward, and Sarah was sub-team leader.
37:26Sarah, okay.
37:27So the fashion team was you?
37:29Yeah.
37:30And you interviewed three designers, yeah?
37:32Yeah, so all three ranges had something good about them.
37:35However, I decided to go for the high-end one,
37:38purely because we could make more profit there.
37:40These were very expensive, up to £1,000 at a wholesale price.
37:44Yes.
37:45I saw some pictures.
37:46My initial reaction was, is Baker for the new black?
37:49Yes, there were a few outfits there that were a bit more out there,
37:51but I believe that they really dressed up the show
37:53and thought it was someone that I could really get behind
37:55and show that was passionate.
37:56So then, this sub-team, you were responsible for setting up the catwalk.
38:00That's right, yeah, we started the day off casting the models.
38:03You enjoyed yourself, didn't you, casting those models, Harrison?
38:06Yeah, I thought I'd take one for the team,
38:08and they were perfect for the catwalk, so we did well there.
38:10Also, you did the front page for the magazine, right?
38:13We had to design the cover and put a strap line.
38:16She's posing as a teapot.
38:19Tell me about this Britain's Top Designer 2016.
38:23This is a 2017 magazine.
38:26Yeah, well, it's quite a big award to win.
38:28Right.
38:29Stylists didn't like it.
38:30No.
38:31They got the support of the magazine because of the photograph,
38:34not because of the front cover.
38:35We tried to just use the information we had from the phone call
38:37and put something about Helen, as we thought at the time,
38:41Helen Willems and her collection.
38:43Helen's hell of a girl.
38:45That was her designer name, which came to light later on.
38:48But I still believe that I managed to push her out as a person.
38:51But she didn't want to be pushed out as a person.
38:53She asked you to sell her brand a range of clothing.
38:56It's like promoting an Elton John concert and saying,
38:59come along and see Reg Dwight, which is his real name.
39:02We had some balloons out there with her name on initially.
39:05So when we spoke to her, she asked if we removed them.
39:07So we went forward and still did that.
39:08She wasn't happy though, was she?
39:10I think Helen, when she got there, told you to pull them down.
39:12Is that right? She did.
39:14But still worked well.
39:16And I negotiated with her and got 10% commission.
39:19You were disappointed, sir, about the commission.
39:21I was frustrated because your brief was really strongly
39:23about the commission element.
39:25She was pretty dead set on the fact that it was 10%, so...
39:28Mm-hm.
39:2910% of high ticket value items could turn out to be a lot of commission.
39:34So do you think the team worked well together, all three of you?
39:36Yeah, I believe we worked really well together.
39:38Yeah, I think we did our best.
39:39So let's move on to Graphene.
39:42Joanna, you jumped in there because you like fashion.
39:45Yeah, I was definitely in my happy place.
39:47Grumpy cat to a Cheshire cat, I think you went from, yeah?
39:50Yes.
39:51I thought as project manager it would be best for me
39:53to have an input in what collection we ended up choosing.
39:56And I think the lowest price range designer
39:59was a bit more kind of mainstream and commercial.
40:01Did it occur to you, you may have to sell ten times the amount?
40:04Erm, yeah, but I thought that that particular collection,
40:07more people would buy it.
40:08Was it all eco-friendly and all that type of stuff, was it?
40:11All locally sourced, sustainable.
40:13We managed to negotiate 17% commission.
40:16Yeah, and we get 10% discount if they buy the collection.
40:19So then, you two think about how the thing is going to run.
40:22Michaela would dress and I would do the directing.
40:24I think Elizabeth's quite keen on directing.
40:26I guess your favourite designer could be Hugo Bossi.
40:29Er, me and James went and pitched to the magazine.
40:33I asked James if he'd participate in the photo shoot.
40:36That's you there with the new hair.
40:38That's James there.
40:39You look like you're constipated.
40:41They said it was urban trend.
40:43Erm, still don't really know what that means.
40:46The feedback from the magazine was the background,
40:49which was supposed to be bamboo, was dark and boring.
40:52Michaela, you're in magazines,
40:54you should know that the front cover is the thing that attracts people.
40:58I also don't run a men's fashion magazine.
41:00It's construction ones, so very different.
41:02A magazine is a magazine.
41:03The principle is the same, really.
41:05So you started selling.
41:06Yeah.
41:07And I think, Michaela, when you're selling to these kind of very,
41:10er, creative, fashionable people,
41:13and I believe, Claude, you got a little complaint, didn't you?
41:16They felt offended by your sales technique.
41:18I was just trying to turn this away and she said no.
41:20I thought of a different angle and I don't think she liked that.
41:23A bit aggressive, a bit aggressive.
41:25She didn't like it.
41:26And, er, Elizabeth, was you there trying to sell?
41:29Yes, I was.
41:30Michaela and I were working in a team together
41:32and we took it in turns to speak to people.
41:35Oh, you let someone else in then?
41:36Yes, I was trying to get the last word out of you.
41:39is trying to explain to Naomi Campbell she's going to fly economy.
41:43How was the general team?
41:45I think really good.
41:46Yeah, we worked very well.
41:47And the project manager?
41:48Yeah.
41:49Yeah, good.
41:50Good.
41:51All right.
41:52Well, I think it's time to work out how much commission we got.
41:55Karen, er, what orders did your team secure?
41:58Er, well, Vitality had a commission of 10%,
42:01and the order value was £11,015,
42:04which gave them a commission of £1,101.50.
42:08Claud, what about your team then?
42:12Well, Alan, as you've heard,
42:13they did negotiate an excellent commission of 17%.
42:16Mm-hm.
42:17The orders were £25,663.50,
42:22giving a total commission of £4,362.80.
42:27Very good.
42:29Well, there you go, Graphene.
42:31So, getting so far in this process now,
42:35you must be flying high.
42:37So, to celebrate, I've arranged for you to go indoor skydiving.
42:44You'll experience an incredible freefall sensation
42:47without having to throw yourself out of a plane.
42:50Have fun.
42:51I'll see you in a few days' time, OK?
42:53Thank you very much.
42:54Thank you a lot.
42:55Well done.
43:06Well done.
43:07Well done.
43:08Jade, it seems the risk with the high-ticket item didn't come off.
43:14You go off and have a chat amongst yourselves,
43:17and when you come back in here, I'm going to decide
43:19who is going to remain in the process, OK?
43:23Off you go.
43:24I'm feeling incredibly proud.
43:41I think people still continue to underestimate me.
43:43I'm on cloud nine.
43:45100% think I can win.
43:46Oh, God!
43:48Yeah, baby!
43:50My God, what a roller coaster.
43:54I think I've had the full experience in this process,
43:57top to bottom and back again.
44:02I couldn't have gone through more ringers than I've been through,
44:05and I want to show Lord Sugar that I can achieve something special
44:08with his advice and guidance, and that's what I'm here to do.
44:11I'm gutted that we've lost this task. We shouldn't have.
44:20We put on a great show.
44:21It's just, ultimately, it was about the sales we generated.
44:24I don't think it's just about the sales, though.
44:26There were a lot of factors that I did translate over to you guys
44:29that didn't happen.
44:30Jade's responsible for picking the designer we were to represent.
44:33We had no chance, really, of selling a large quantity
44:35of extremely out-there clothing at really high prices.
44:39I still believe that I chose the right designer.
44:41Yes, it was a higher price point, but we all decided
44:43that we were going to take that risk.
44:45I've made the best decisions that I possibly could.
44:48When I've run them past Sarah and the sub-team,
44:50I've not had that much.
44:52And if you're going to be Lord Sugar's business partner,
44:54he doesn't want anybody who's just being carried.
44:56I have done a hell of a lot in this task.
44:59I think it's just the negotiation bit was so key.
45:02You wouldn't have been able to do any more than I have done.
45:04I'm telling you that now for free.
45:05I think as project manager, Jade took on a lot of the responsibility
45:08and she wasn't strong enough to see it through.
45:20PHONE RINGS
45:21Yes, Lord Sugar?
45:22Can you send the three of them in, please?
45:36Well, I've expressed my disappointment on all elements of this task here.
45:40I've got to decide who is remaining in this process.
45:44Jade, I believe it was you that decided to go for the high-priced one.
45:49Yes, I believe that the quality was there and we did all agree that it was the higher-end one that we were going to go for.
45:56On this task, what went wrong is having the high-end fashion designer.
46:00People aren't going to buy large volumes.
46:02That's right. And the problem is that because they're expensive pieces, Harrison and I had an uphill battle trying to sell it.
46:07I did ask you guys though. I did speak to you on the phone.
46:10You're more than happy to speak up now and say that that was the wrong decision.
46:13But at the time you knew the price point, you knew how much they were going to pay.
46:16We didn't have the information.
46:17You knew the price and you were happy to go with the higher-end ones.
46:20No, no, it wasn't about that you thought you could get passionate about the high-end items.
46:24I was worried the first thoughts that crossed my mind is we're going to have to talk about these.
46:27Selling that, you really do have to know about the fabric, the design. None of you had that ability.
46:32You know, the gothic and theatrical thing, it turned into the frocky horror show.
46:38Never mind the rocky horror show.
46:40Yeah, when we opened the box, it was quite a shock.
46:43I didn't really know if it would go on your head, go round your waist. I wasn't really short.
46:47Harrison, what was you doing in this task?
46:50I definitely contributed to this task.
46:52That's all I hear from you is I contributed.
46:55I did. What use were you?
46:57I mean, they had enough mannequins, so they obviously didn't use you for that.
47:01My task as a fashion director, so, yeah, I kept things calm out of the back
47:06when there's a lot of nerves flying round in a stressful situation,
47:09and I did exactly what was needed of a fashion director.
47:12Didn't sell anything, did you?
47:14Well, the idea of that was to let Sarah lead the pitches.
47:16She can talk about women's fashion a lot better than I can.
47:19You sound as useful as a fur coat in a sauna to me.
47:22Well, I'd have to disagree.
47:23You could disagree all you like, but you seemed to forget I was there.
47:26I saw everything you did or everything you didn't do.
47:29Hmm.
47:30Sarah, you run a business where you negotiate with retailers.
47:34I do, yes.
47:35They ask about margins.
47:36Yes.
47:37And Jade, on her own admission, said,
47:40I don't know anything about negotiating commission.
47:43Yes, that's correct.
47:45Which means you allowed her to go off, choose the designer, negotiate the commissions,
47:52and then she hadn't got a clue how to do it.
47:54I thought it was fairly straightforward in terms of the negotiation.
47:57I didn't feel there was any depth to it.
47:59I feel like week 10 we're all quite capable of doing a simple negotiation like that.
48:03I can negotiate and I did get the highest percentage, I believe, out of Helen that I could have got on that day.
48:09In return with 10%, you put on a fashion show, you recruited models.
48:14The other thing is, is that you never even negotiated at all for volume discount.
48:19That was an oversight on my behalf, but...
48:21Oversight?
48:22What about for sale 6 or 10?
48:24It was an oversight, but I believe the 10% at that point in time was the best amount that she was going to give me.
48:31It's frustrating because a part of me did feel that I should have gone on the fashion designer meet.
48:36I felt there was a lot to do in terms of planning.
48:38It's just unfortunate, I think, that Jade was on her own on that side.
48:41The observation of both Claude and Karen is that you kind of just go along with it.
48:47You don't step in early enough and say, whoa, whoa, whoa, hold on, you shouldn't be doing that.
48:53I take that on board and I'm very happy to be more vocal if I need to be.
48:56Who's responsible for the failure then?
48:58Jade, I think, didn't negotiate a good enough deal and cost us the task.
49:02And Harrison, why should I consider you to remain in this process?
49:07You're not going to find anyone with the drive or determination that I've got to even get to task 10.
49:11Shows the determination and passion I've got is second to none.
49:18All right, well, look, I'm going to have a chat with Claude and Karen,
49:23because this is a big decision now as to who's going to remain, OK?
49:26You three, go step outside at the moment.
49:36Sarah, we've had three losses on the trot.
49:38Sometimes in business, you just can't avoid confrontation.
49:41I do worry about her ability to be able to confront difficult people.
49:46Jade, I mean, she has admitted that she made the mistake on this, made the mistake on that.
49:51I think she's got her skills, but I think she's not the full package.
49:56I mean, Harrison, from what I can see, he's enthusiastic.
49:59He's his own one-man fan club.
50:01He thinks he's done wonderfully.
50:03I haven't seen anything.
50:07Yes, Lord Sugar?
50:08Can you send the three of them in, please?
50:10You can go to the boardroom now.
50:12Look, ladies and gentlemen, this is such an important event, this tenth week,
50:29because, you know, possibly one of you here might come on to be my business partner, OK?
50:36So, Sarah, you lost three in a row, and I'm wondering whether you're, you know,
50:42sliding off the edge of a cliff here, because on this particular task,
50:45you didn't sell that much.
50:47I was selling £1,000 dresses with materials, fabrics,
50:50things I had absolutely no knowledge or understanding of,
50:52and we had picked the high-end range, which meant we couldn't zoom around.
50:55We had to kind of spend a bit of time with people looking at the pieces.
50:58I still managed to speak to eight people within that timeframe, though,
51:01and sold over £3,000.
51:03Jade had had all the information that we were selling blind.
51:05You'd seen that, no, you'd heard the pitch that I'd given throughout the hosting.
51:08No, I was dressing 12 mornings, making sure the event went well.
51:10And you'd also seen all of the pieces.
51:11No, because Harrison and I are not high-end fashion gurus,
51:14so it was difficult trying to talk to women.
51:16I'm not a high-end fashion guru.
51:17You certainly don't know much about fashion.
51:19Well, I think the fashion police would want to breathalise you, actually.
51:22Jade, bearing in mind that you have admitted certain mistakes to me here today,
51:27you know, on picking the wrong product, not negotiating for bulk quantity,
51:32can you tell me who you think, then, is responsible for the failure of the task out of the three of you?
51:37I'd have to say that Harrison didn't contribute anywhere near as much as anybody else to this task.
51:42I have put myself out there...
51:43In what bit?
51:44Well, exactly, in what bit, what have you done?
51:46No, what part didn't I contribute?
51:47What have you done?
51:48I'm no negotiating or fashion expert, but I put myself out there to make sure that I prove to you that I'm adaptable
51:55and I can do anything that you set me to do.
51:58Yeah, that's great. I did definitely adapt this task.
52:00I set out the room, I was there to do that.
52:02By the sounds of things, it sounds like he's put out some chairs over the whole task.
52:06You've literally just said that one second ago.
52:07That's how it... That is exactly how it feels, though.
52:10OK, so what did you do?
52:11OK, so what did you do?
52:12What have you done?
52:13Every single thing on the task that we had to do, we'd done.
52:15What? So what element...
52:17I can't do your job for you.
52:18Did you sell? No.
52:19Did you negotiate? No.
52:21So what have you done?
52:22Well, not unfortunately now, you're going down this road.
52:24The failure of this task is you picked the wrong fashion line.
52:26I wasn't going to put myself in picking women's fashion, because if we got it wrong, you'd say,
52:30Harrison, why did you step up to pick women's fashion?
52:31But that's a cop-out. There's so many elements of this that I don't feel comfortable with,
52:34but I still go ahead and put myself forward to do it.
52:37Harrison, why didn't you do any selling?
52:39So on women's sales, I wanted Sarah to take the lead.
52:42She's going to be able to talk about women's fashion a lot better than me.
52:45I don't expect you to be a fashion expert. I want to see how quick you can adapt, pick things up.
52:51And so you should have been capable to do a bit of selling instead of stepping back.
52:56I wouldn't say I stepped back. I haven't stepped back from any task.
52:59You'll see that. Well, I haven't seen that.
53:01You didn't even bother to put yourself forward for that negotiation.
53:04I have just as much experience doing that as you do, yet there I am putting myself forward for it.
53:08Well, I think you've worn more women's dresses than I have.
53:10Harrison, you say that your best ability is to adapt to his surroundings.
53:15100%, I think I've proved that.
53:17Well, I threw you in this fashion business thing. You didn't adapt to it, did you?
53:21I definitely adapted to the fashion surrounding.
53:24I was literally backstage of a catwalk, directing a catwalk.
53:27But you put yourself in a position where you're not going to get penalised for doing anything because you didn't do anything.
53:32What are you talking about? There was only one position to go in and I got it right.
53:36So what are you talking about?
53:37None of the decisions were difficult. So I think, Jade, unfortunately, on day one, those decisions,
53:42we were working with them on day two. They were irreversible. We didn't have a brand name.
53:45But you didn't have anything to do, really, on the day. We did, Jade.
53:49I had to take on a lot of responsibility. Just with this, I've negotiated...
53:53But, Jade, this is an attempt. You're going into business with Lord Sugar.
53:55You have to be capable. You have to be competent. If you were that...
53:58You have to be confident with your decisions and you have to communicate...
54:00If you were that confident that you should have done the negotiation, then why didn't you push for that?
54:05Well, I should have done it and next time I will because I've been given feedback that I need to be more vocal and passionate
54:09and perhaps that is something I need to take on board.
54:11Sarah, in your own admission here, Sarah confesses she's not tough enough.
54:16She's what we've actually been talking about here today, isn't it?
54:19Lord Sugar, I am definitely tough. I have no problem doing hard negotiations. I have no problem sacking, disciplining,
54:24doing whatever I need to do in my business. I have absolutely no problem doing that.
54:28Who's responsible for the failure of this task?
54:30Jade's responsible. It was poor decision-making on day one
54:33and I think at this stage in the process there's no excuses.
54:36You have to be able to do basic things like negotiate.
54:38You made decisions but then you didn't follow through, you didn't communicate even the brand name.
54:42We had the lady's name up there and it wasn't her brand name. It's a simple thing.
54:45You were more than capable of speaking to her about it.
54:48We were trying to dress 12 models, which we also did, so it was too late.
54:51Yeah, dressing the 12 models in comparison to the fact that I did negotiate, I did pick out the line.
54:56I've done all of that. It's better than Harrison being able to put out some chairs.
55:00Well, look, I think I've heard enough.
55:04So I'm going to try and summarise.
55:07Sarah, this last three weeks you seem to have slipped back a bit.
55:13And that worries me as to whether you've got the staying power in business at all.
55:18And Jade, you admitted all of the errors and mistakes that were made in this task.
55:25But Harrison, I don't know what you did on this task.
55:28In fact, I've had a bit of a problem understanding what you did on other tasks.
55:33It is with regret, Harrison, you're fired.
55:37Thanks for the opportunity.
55:40Ladies, this is an important stage.
55:52I've got to make some important decisions here today.
55:55Jade, this was a big mess-up.
55:58I've definitely been able to prove myself in the other tasks, though,
56:01and the business plan that I've got.
56:02Jade, Jade, I don't want to hear any more. I'm sorry.
56:05You're fired.
56:06Thank you for the opportunity. It's been unbelievable.
56:16Sarah, I'm going to let you remain.
56:19Go back to the house, take on board all that has been said.
56:22I will. Thank you so much.
56:24I took a risk with this task. It didn't pay off.
56:38But overall, I really did deserve to be in that final five.
56:42Feeling gutted to go out on the last task,
56:45still make a success of the business,
56:47will become a household name. I was so close.
56:50Who's coming back? Harrison.
56:54I think Sarah.
56:55My heart says Jade, my head says Sarah.
56:58But I want Harrison here, too.
57:00Room for one more.
57:0513 people have gone and we're left,
57:07and we've got to now show what we're about.
57:10The next bit's easy, though. It's all about your own business.
57:13All they're going to do is pull up everything from your past.
57:15From your whole history.
57:16Your whole history.
57:17Everything that you don't even remember.
57:18Look at that. I'm clear of the whistle.
57:20Did you know this?
57:21Oh, don't you dare.
57:25Now, the final five remain.
57:28The search for Lord Sugar's next business partner continues.
57:36Next time.
57:37Oh, my God.
57:38Business plans.
57:40Double set.
57:42Under the microscope.
57:43Three million, six million, nine million.
57:45It's not achievable.
57:46It's not going to happen.
57:47Do I look simple to you?
57:49I mean, with all respect.
57:50I don't think you're being very respectful.
57:52I think you should take your tone down.
57:55And in the boardroom.
57:56You have no experience.
57:57A dissection.
57:58I can't see the scaling up.
58:01And so whether I'm right or wrong, you're fired.
58:25I guess he could look forever.
58:28And he can really make it to his everywhere.
58:29And he has no experience asえ as frozen as an arrow.
58:30In the boardroom.
58:31He can also say, my friend, and I'll pull the answers over the again.
58:33But somebody wants them to get diyorum.
58:34We're not good.
58:37I mean, with all wireless services to someone,
58:38but if one wire shows up, this isn't quite карт,
58:39who would go on the shocks.
58:40I just keep in mind that even the time.
58:41I'm really happy to give people the attention.
58:42I'm happy to speak.
58:44I'm having everyone.
58:45I'm happy to give you.
58:46I'm happy to ask him some interest Naomi of all the time.
58:48They're already better to find me.
58:50I'm happy to be my seat number.
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