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00:00:00Good evening and welcome to a two-hour Whopper Apprentice Final special.
00:00:04Like an Agatha Christie mystery, 18 have now somehow become just two.
00:00:08And it's time for the final showdown.
00:00:10So join me here on You're Hired in an hour's time to hear firsthand
00:00:13from all the candidates, plus the Apprentice Dream Team will be here.
00:00:18Yes, Karen, Claude and Lord Sugar will all be joining me in the studio.
00:00:22But first, switch off the phone, put the dog on silent,
00:00:25sit back and enjoy James vs. Sarah in the final of The Apprentice 2017.
00:00:3111 weeks ago...
00:00:33This is not a holiday camp.
00:00:35This is a business proposition from heaven.
00:00:40Lord Sugar began his search for a brand-new business partner.
00:00:45We've got Brexit, but in this process,
00:00:47I'm the one who decides who's going to remain and who's going to leave.
00:00:51Get out of the way!
00:00:5218 hopefuls...
00:00:54No, I would like to finish my point because you are interrupting.
00:00:58Boring, boring, boring.
00:01:00There was no bloody strategy.
00:01:02...took on testing tasks.
00:01:04Please just keep...
00:01:04I'm not having a positive.
00:01:05Your behaviour is ridiculous.
00:01:07We all just stopped talking for a minute.
00:01:08This is a bloody shambles.
00:01:10Now for two candidates.
00:01:12Sarah and James.
00:01:13The final hurdle.
00:01:15It is tough, very, very tough.
00:01:16Previously...
00:01:17I'd like you to hand over your business plans now.
00:01:29Don't be sick.
00:01:30Candidates were critiqued.
00:01:32This makes you look like a rank amateur.
00:01:35You don't know how much you don't know, because you don't know.
00:01:38And proposals...
00:01:40So this is a unique product.
00:01:42That's correct.
00:01:43Poured over.
00:01:44Here's one of your competitors.
00:01:45Here's another one of your competitors.
00:01:47Six million, nine million.
00:01:48That's absolutely ridiculous.
00:01:50With all respect, I'd buy some...
00:01:51I don't think you're being very respectful.
00:01:53I think you should take your tone down.
00:01:56In the boardroom...
00:01:57At the end of the day, there's got to be two finalists.
00:02:01Joanna's fashion business...
00:02:03You have no experience whatsoever.
00:02:05..was mothballed.
00:02:07Joanna, you're fired.
00:02:09Florist Elizabeth...
00:02:10I can't see the scaling up.
00:02:12..was weeded out.
00:02:14You're fired.
00:02:14And Michaela's construction dreams...
00:02:17You've got all these businesses.
00:02:19..came tumbling down.
00:02:20And so whether I'm right or wrong, you're fired.
00:02:23Now Sarah and James will go head to head.
00:02:26It literally is the most proudest moment.
00:02:28It's just unfortunately you've come up against me in the final.
00:02:31Who will win Lord Sugar's investment?
00:02:446am.
00:02:49Hello?
00:02:51Good morning.
00:02:52Lord Sugar would like you to meet him at the Sky Garden.
00:02:54The cars will be leaving in 20 minutes.
00:02:57Wow.
00:02:58For the finalists...
00:02:59James?
00:03:01Oh!
00:03:01Sky Garden, 20 minutes.
00:03:03One last task.
00:03:05I have come here to win this.
00:03:07I've got the full expectation to all grow 250,000 pounds.
00:03:11Like, I'm not going to drop at the final hurdle.
00:03:13It would be an incredible feeling to have Lord Sugar as a business partner.
00:03:18I just need to be clear on my passion and my drive.
00:03:22Failure is most definitely not an option.
00:03:24Sky Garden, overlooking London's financial district.
00:03:48Location for Lord Sugar's final showdown.
00:03:51Good morning.
00:04:05Good morning, Lord Sugar.
00:04:07Well, congratulations again for making it into the final.
00:04:12Now, here we are in 20 Fenchurch Street.
00:04:15Now, in this building are some massive companies.
00:04:19And my objective is to make one of you a very, very successful company with my £250,000 investment.
00:04:28Now, in order for me to choose which one of you is going to be my business partner,
00:04:33you're going to have to present your business ideas to an audience of over 200 experts over there in City Hall.
00:04:41To do that, I'm going to give you some assistance.
00:04:53Now, let me get my coin out here.
00:04:58Ladies before gentlemen.
00:05:00Tails, please, Lord Sugar.
00:05:01It's heads, I'm afraid.
00:05:03So, James, pick one of these people as your first assistant.
00:05:09Charles, come over here.
00:05:11Thank you. Well done.
00:05:11No, nice.
00:05:12OK, Sarah.
00:05:14Michaela, please, Lord Sugar.
00:05:16Joanna, please.
00:05:19Harrison, please, Lord Sugar.
00:05:21Elizabeth, please.
00:05:25Andrew, please, Lord Sugar.
00:05:26Sarah.
00:05:27Thank you, James.
00:05:31Anissa, please.
00:05:36Siobhan, go and join Sarah.
00:05:41Now, Sarah, you've got a product.
00:05:44You already run a sweets gifting business,
00:05:47but I need convincing that you can grow your new business into a giant brand.
00:05:53James, you don't have a physical product.
00:05:55You have a service.
00:05:57But IT recruitment is a very crowded market.
00:06:01So, you need to prove to me that your new business can stand out.
00:06:06Everything clear?
00:06:07Yes, Lord Sugar.
00:06:08Well, good luck.
00:06:09I'll see you over in the mayor's office in a couple of days' time.
00:06:12Off you go.
00:06:19Two days to prove plans can become profitable partnerships.
00:06:23Well done, Sarah, for getting to the final.
00:06:26It's great to have you back.
00:06:27I'm so happy.
00:06:28Honestly, you're doing amazing.
00:06:28I said I couldn't have gone out to two better people, but mainly you.
00:06:32They're going to do that.
00:06:33Mainly you.
00:06:35Just a great lad.
00:06:36Great lad.
00:06:38Glad to have you back both here.
00:06:39Life without you's been tough, man.
00:06:41Mate, it's been so tough.
00:06:42I've been a train wreck, to be honest.
00:06:44Do you two need some space?
00:06:45Base for James' team, design agency Rufus Leonard.
00:06:52I'm looking to relaunch my IT recruitment business.
00:06:57First job, inspire his team.
00:06:59It's a huge market, but it's also the most competitive market.
00:07:03And I think what Lord Sugar's looking for is for me to show how this business can stand out
00:07:08and differentiate itself.
00:07:10Next, James' new company...
00:07:12Highlights Connect.
00:07:14..needs a standout name.
00:07:16I was looking at using IT as, like, it, to something like recruit it, so recruit IT.
00:07:21Like that.
00:07:22Merge them together and connect it.
00:07:24The only thing I would say is, like, do you know when you put it all together
00:07:26and then look at that, you've got, like, tit, I just don't say it.
00:07:29LAUGHTER
00:07:29I've 100% got the right team behind me.
00:07:35Not only do these guys buy into me and they want me to win,
00:07:38everyone comes with positive energy.
00:07:40I think we're going to smash it.
00:07:42Across London...
00:07:44I've got a business that is a confectionery repacking business.
00:07:47..sweetening up her team, Sarah.
00:07:49I'm sure you'll all identify with a lot of the product in this jar.
00:07:52If I told you about flowers or chocolates, there's probably a brand in your mind
00:07:55that you would go onto their website and purchase flowers or chocolates from.
00:07:59No.
00:07:59Nobody's doing it in sweets.
00:08:01And that's what we want to be and that's how big we want to be.
00:08:03No, I love them.
00:08:04I think they look great.
00:08:05You really do.
00:08:07Next job, concoct a tasteful new brand name.
00:08:10My initial ideas are things like City Sweets, The Sweet Boutique.
00:08:15So any ideas you've got, I'll write those on the board.
00:08:18Erm...
00:08:20It's just kind of thinking of a word.
00:08:23What about, like, your surname, isn't it?
00:08:24Like, Lin's Sweets?
00:08:27Erm...
00:08:28What Sarah really needs to create is a brand that is stylish, identifiable and has global appeal.
00:08:33But she's chosen a team that is completely devoid of any kind of creativity.
00:08:38That's not a good start.
00:08:40I need to split the team and I need somebody...
00:08:42I want to stay on branding because obviously that's cool.
00:08:45Michaela, I'd like you to direct and lead on the ad team side.
00:08:48And I'd like Siobhan and Andrew to support you.
00:08:50I really don't want it to be trashy, novelty, tacky, cringey.
00:08:53Are you happy with that?
00:08:54Yeah, yeah, yeah, of course.
00:08:55Are you happy?
00:08:56Absolutely.
00:08:59Assigning roles for his team...
00:09:01I'm going to put myself in branding.
00:09:02James.
00:09:03Because I need to make sure I get the right brand, the right logo, the right strap line.
00:09:06Now, I need to have someone with me.
00:09:08I was leaning towards you, Joanna, unless you were thinking otherwise.
00:09:11I'm not the best at coming up with actual, like, names itself, but yeah.
00:09:16So that would leave you three to do the digital billboards.
00:09:19Yeah.
00:09:19Elizabeth, I love you and I want you to be myself team lead.
00:09:23Oh, OK.
00:09:23Because I know that you'll lead the two from the front, but what I will say is just hear them, right?
00:09:28Anissa is very creative, and so I know she's going to come with some good ideas.
00:09:32And please take into account, this is my baby, this is my business, right?
00:09:38It's like, I need this to work.
00:09:40James has made Elizabeth sub-team leader, but that's risky.
00:09:43Lord Sugar needs to be convinced that James' business has a USP.
00:09:47But with Elizabeth in charge, other people's ideas could get railroaded.
00:09:52All right, see you later.
00:09:532pm.
00:09:54Half of each team set off to create a billboard advert for the businesses.
00:10:00You could have Siobhan, like, on her knees and the suites, like, exploding onto her.
00:10:05Yes.
00:10:06An explosion like a spring.
00:10:07Like, so they all shoot up.
00:10:08So they all go out in different directions.
00:10:12Back at the agency...
00:10:14So I quite like Linkus.
00:10:17Still on the hunt for a name.
00:10:19Erm...
00:10:20James.
00:10:21What ones did you have?
00:10:22It was more with, erm, the word network.
00:10:26So maybe, like, the net...
00:10:28Might be too much.
00:10:29God, this name thing is like...
00:10:30No.
00:10:31The...
00:10:32Er...
00:10:33Oh, my God.
00:10:36I hate this.
00:10:37Brandon is the most stressful thing I've ever done.
00:10:40Hands down.
00:10:41Do I like Brandon?
00:10:42No.
00:10:43Mm-mm.
00:10:46Er...
00:10:474pm.
00:10:52Outdoor advertising company, Exterian.
00:10:55Realistically, Charles, I think you would be very good in this because you look pretty corporate.
00:11:00Priority for James' billboard ad, stand out from the crowd.
00:11:04Got some props and we need, really, to be selecting things that relate to an IT industry.
00:11:08You could be like an IT ninja.
00:11:10That company needs to stand out.
00:11:11We can't be too boring either.
00:11:12It is not a pantomime.
00:11:13But we have to stand out.
00:11:14But we need to be credible.
00:11:16What says credible?
00:11:17King Charles.
00:11:18More in a gyno suit wearing...
00:11:19King Charles, I vow to you.
00:11:21How are we looking?
00:11:22How are we looking?
00:11:23No.
00:11:24This campaign isn't about being serious.
00:11:25You're not going to stand out by being serious.
00:11:27Elizabeth really needs to lighten up and actually just get on board with it because it's driving
00:11:30us all nuts.
00:11:31You could be a lobster.
00:11:33Why does he have to be a lobster?
00:11:34The more random you are going to stand out.
00:11:36OK, let's put it this way.
00:11:37James is trying to launch his business model in the mayor's office in London.
00:11:41Do you think he will be impressed?
00:11:42Yes, potentially, because he will stand out.
00:11:45OK, Charles, leave it on.
00:11:46Let's get a photo of you.
00:11:46OK, fine, fine, fine.
00:11:48Lovely.
00:11:49You look great.
00:11:49You're not just a boring IT consultant.
00:11:51You're, like, standing out.
00:11:52OK, right.
00:11:53I think that's enough of you dressed up like that.
00:11:57At their design agency, Tapestry...
00:11:59It might be quite nice to use my name and having Sarah's in really small letters.
00:12:04Chewing over names, Sarah.
00:12:06Was there anything else you thought through?
00:12:07Just having the word sweet in it.
00:12:10Yeah.
00:12:11I did also think chic sweets, or we can go with Sarah's chic sweets if we want to add my name
00:12:16into it.
00:12:16Yeah.
00:12:17OK, so I think really we have Sarah's chic sweets at the moment.
00:12:21I think so.
00:12:21I'm definitely feeling the pressure today.
00:12:24I'd like more time.
00:12:25I would like to have thought it all through more.
00:12:26And thinking about the task that we've gone through, it would have been great to have
00:12:30one of the more creative people on board with me.
00:12:32It's not terrible at all.
00:12:34No.
00:12:34And with the name in front of it, I don't think it sounds that bad.
00:12:36So we've got Sarah's chic sweets, and then the strap line is saying it with sweets.
00:12:41I mean, there's a lot of sweets in there.
00:12:43I don't think it looks too bad at all.
00:12:49Tasked with creating a stylish billboard...
00:12:52I've potentially got an idea which might work, OK?
00:12:54Michaela, Andrew and Siobhan.
00:12:56We could have raining sweets on me, and then Andrew could be my boyfriend, and he could
00:13:00be protecting me.
00:13:01Why don't we just have a sweetie man with an umbrella?
00:13:04Because it's red, red, it looks good.
00:13:06Oh, yeah, and you could actually shield me.
00:13:08That's all right, that's better.
00:13:09But how can preventing sweetest falling on your head be related to this product?
00:13:13Do you understand what I mean?
00:13:14Yeah.
00:13:14We have to put him in the middle of it.
00:13:15How is any of it?
00:13:16She's just going to go mad.
00:13:18Yeah, but she can't, because it's...
00:13:19Rather than talk about it, just have a look how it looks.
00:13:21We'd have to do it on our knees, obviously.
00:13:23I just don't know about the brolly as if, like, that's going to...
00:13:26That's like, but fucking hell, we've got no time.
00:13:29Michaela's been a little bit more stressed and uptight, which hasn't helped the situation,
00:13:33because she's been a bit snappy with me and Andrew.
00:13:34But final decision's won, huh, I suppose.
00:13:37Am I throwing these now?
00:13:38Yep.
00:13:39We're going to pick all these out.
00:13:47Back at base...
00:13:48It's Elizabeth.
00:13:49Hey, how you doing?
00:13:51We're good.
00:13:52Still stuck for words, James.
00:13:55Well, we're lacking a bit of inspiration on names.
00:13:57What about something like first-tier recruitment?
00:14:01First-tier recruitment?
00:14:03Whose idea is that?
00:14:04I've just scribbled it down on a piece of paper as I've said it to you now.
00:14:08Casually.
00:14:09She's so casual.
00:14:09Well, guys, I'm going to have to wrap this up, so I'll speak to you shortly, all right?
00:14:12Good luck.
00:14:13All right, take care.
00:14:14Bye, James.
00:14:15Bye.
00:14:15Bye.
00:14:17Maybe first-tier talent rather than recruitment.
00:14:19Yeah, first-tier talent, that's just what it does.
00:14:21In order to win Lord Sugar's £250,000 investment, James needs to prove he can stand out in an already crowded market.
00:14:29But his brand name doesn't make clear it's a recruitment business.
00:14:33It's not a good start.
00:14:34First-tier talent, the champions of IT careers.
00:14:38And then we've got our brand.
00:14:435.30pm.
00:14:45Could we look at the logo and strap-in, please?
00:14:47Getting a first glimpse of James' new logo, Elizabeth.
00:14:51First-tier talent.
00:14:52That's nice.
00:14:53I think that works really well.
00:14:55I like it.
00:14:55I like it a lot.
00:14:56Next, complete the billboard ad.
00:14:59We start with the people and then amongst 1.2 million competitors, that fades in over the top of that.
00:15:05Then it goes to, how will you stand out?
00:15:08And then he fades in underneath it.
00:15:10You don't want to have them, like, all the things going on, like, the countess not being another number.
00:15:14No.
00:15:14Just to make it more, because if it goes all out...
00:15:15OK, OK, OK.
00:15:16I am worried about how James is going to wrap for the digital billboard because I'm doing this for him.
00:15:21All right, we've got those two slides.
00:15:23Yes.
00:15:24Otherwise, it doesn't make sense.
00:15:25Yeah, yeah, yeah, yeah.
00:15:26James has got a quarter of a million pound investment and a business partnership on the line,
00:15:30and part of that rests on my shoulders to deliver for him.
00:15:33Yes, I'm worried.
00:15:34I want it right.
00:15:35It's fine, it's fine.
00:15:36It's fine.
00:15:36Elizabeth, stop stressing.
00:15:37Just relax.
00:15:38I'm not stressing.
00:15:39What I'm saying is that is fine as that is.
00:15:40We can always have amongst 1.2 million competitors underneath on the second line if we need to.
00:15:47Upstairs.
00:15:48She wanted to go classic.
00:15:50A first look at Sarah's new logo.
00:15:52She's done an amazing job.
00:15:53Yeah.
00:15:54For billboard design team, Siobhan, Andrew and Michaela.
00:15:58Maybe if we have the backdrop as, you know, like a night-time skyline.
00:16:01It's going to look weird, someone standing in front of a skyline getting stuff for them.
00:16:06Yeah, it needs to be like, I don't think we want that.
00:16:08So, let's just put the green back on and then fill it out with the sweets for now.
00:16:11Let's just get some things made up and we can come back to it, because she wants it, like, classy and whatnot.
00:16:16I think just with the road and maybe this blue sky.
00:16:18Can we type in, like, New York Street?
00:16:20Right, OK, so you two, if you just tell me what you want, and then I'll communicate to you so you're not going to get on.
00:16:24So, can you just please just try and replicate these sweets?
00:16:27We can take some of the other sweets and the pictures.
00:16:29Siobhan, do you remember when I just said, can you tell me, and then I'll tell him,
00:16:31can we please just try and stick to that idea, because we're nowhere closer to any sort of billboard, yeah?
00:16:36I think Sarah will be doing her nut if she saw what they have actually produced.
00:16:40They've got carried away with some nonsensical idea.
00:16:43They're meant to be helping her, but nothing about this screen's stylish.
00:16:47Do you think Sarah's going to like this?
00:16:48I don't know. Probably not, no.
00:16:51I think cheap sweets probably doesn't scream high-end,
00:16:55and I think what we designed, it doesn't look right.
00:16:58Sarah's going to think we've done an absolute shocking job,
00:17:01and I think one of us is probably going to get a slap tomorrow.
00:17:06Brands and billboards built tomorrow,
00:17:09create video ads, website and product.
00:17:179am.
00:17:18So, guys, I'm really excited to see what you were working on.
00:17:21Billboards revealed...
00:17:22He stood out because he's dressed as a lobster, right?
00:17:24Yeah, yeah, yeah.
00:17:25I actually really like it. I think it's good.
00:17:26For both finalists.
00:17:28Want to see it?
00:17:28Let's have a look, yeah.
00:17:29Let's have a look.
00:17:32We had some problems with the far,
00:17:34so it's not really in keeping with the theme.
00:17:37The image just isn't relevant.
00:17:39The questions I'm going to get are,
00:17:40what on earth is that?
00:17:42So, yeah, I'm not happy with the image.
00:17:45My brief was glamorous, sophisticated,
00:17:47but it's novelty and it's what I wanted to steer away from,
00:17:50so I'll have to deal with that in the pitch tomorrow.
00:17:52It's a nightmare.
00:17:54For tomorrow's pitch...
00:17:55We were thinking of starting it with a delivery man pressing the doorbell.
00:18:00Both teams must make a 30-second promotional video.
00:18:04Lady opens it, looks a bit disappointed as she's just getting regular bills.
00:18:07Day two, answers the door, rubbish, delivery of flowers.
00:18:11Day three, this time, she gets these gifts of sweets,
00:18:13it brightens up her day,
00:18:15and then we can have a nice shot of the sweets at the end.
00:18:17Harrison was instrumental in helping me with this.
00:18:20I was thinking about switching you onto the TV ad team
00:18:22and swapping out, and maybe Andrew, you coming with me?
00:18:26Yeah.
00:18:27Across the hall...
00:18:28Ta-da!
00:18:29..James outlines his video concept.
00:18:32Basically, it's going to be in a sports theme,
00:18:34so we're having a track race.
00:18:35Charles, you're going to sort of end up sprinting off, you win the race,
00:18:37and it's because you've gone with the right agency.
00:18:39That's really good.
00:18:40And the voiceover towards the end,
00:18:42get a head start on your IT career with first-tier talent,
00:18:45the champions of IT careers.
00:18:46Oh, mate, so good.
00:18:47Yeah, that's lovely.
00:18:47Really good, really good.
00:18:48I'm actually going to switch Joanna across,
00:18:51and she could direct it.
00:18:53Elizabeth, I want you to come with me today.
00:18:56OK.
00:18:5911am.
00:18:59How was it yesterday, working with Elizabeth?
00:19:03We need to do something to stand out and have fun.
00:19:05Yeah.
00:19:05But then when you're trying to be creative,
00:19:07you should be like, no, we can't do that,
00:19:08and we kind of kept getting shut down.
00:19:12Central London.
00:19:13Working with a top website hosting company...
00:19:16Hi there.
00:19:16Hi there.
00:19:17James.
00:19:18With no product to present,
00:19:20he needs to create a standout website for his pitch.
00:19:23What do you want to tell people that you are about?
00:19:27It's just one sentence.
00:19:29Yeah.
00:19:31Find your dream job or find your perfect job.
00:19:34Right, first-tier job roles available here
00:19:35because you're first-tier and then your talent.
00:19:38We want to stay on brand.
00:19:39You've got the term talent,
00:19:40so submit your CV, show us your talents.
00:19:44James doesn't have a product.
00:19:46He has a service.
00:19:47So the website is absolutely crucial to his whole presentation.
00:19:51Just, just, just, just one second.
00:19:54But Elizabeth can't help but get involved in everything.
00:19:57Something, like, a bit quirky, so, like, top tips on...
00:20:00Help us to champion your talent.
00:20:03Help us to champion your talent.
00:20:05Yeah, I do like it.
00:20:06Yeah?
00:20:06Like something like that.
00:20:07He's looking for a £250,000 investment,
00:20:11but he's listening too much to Elizabeth
00:20:12and he's getting pushed back further and further
00:20:15from his ideas and his direction.
00:20:17Top tips to champion your talent.
00:20:19To champion your talents.
00:20:21Yeah.
00:20:23OK.
00:20:25On North London Sports Track...
00:20:28We're on the same team because we've got the same colour on
00:20:30and then Charles walks up with the starting blocks
00:20:33and then we kind of move out of his way
00:20:35and we're like, what?
00:20:37Racing to realise James' promo video.
00:20:40Action.
00:20:41Joanna.
00:20:42I had a vision of what it's going to look like.
00:20:45James really represents Charles' character in this video.
00:20:47You know, he's pacing ahead
00:20:49and he's definitely going to win the race.
00:20:50As soon as I say action, you go.
00:20:52So, action.
00:20:53I'll shout it.
00:20:54Action.
00:20:55I am bossy, but at the end of the day,
00:20:57James has put me the boss of this team.
00:20:59Hopefully we can present him as a really credible brand
00:21:01so that he can win the £250,000 investment.
00:21:04Cut.
00:21:04It's a wrap.
00:21:06Welcome, guys.
00:21:07Hooray!
00:21:08They look great.
00:21:09Yeah!
00:21:10First tier talents video...
00:21:13Come on, guys.
00:21:13We need to edit it now, don't we?
00:21:15Yeah.
00:21:15On track.
00:21:1810am.
00:21:20Lord Sugar's concern with the business is just how scalability is.
00:21:23I want to show him that there's so many avenues we can take.
00:21:25Aiming to create a brand new product in time for tomorrow's pitch, Sarah.
00:21:30What I'm trying to achieve is a gifting box that will go through the post,
00:21:33have different sweeties in and a nice personalised message.
00:21:36Would you buy a card with sweets in?
00:21:38I'm a bit tight when it comes to stuff like that,
00:21:39so I'm probably the wrong person to ask.
00:21:43So, what we want to create with the prototype is a card.
00:21:46You lift the flap and you've got four sets of product
00:21:48that all fits into the post box,
00:21:50so almost in the way you would send a card.
00:21:52And then in a scribbly font, like a more handwritten font,
00:21:55we're going to have sweet.
00:21:56Okay.
00:21:57And then underneath we're going to have the logo.
00:22:00I am such a pro.
00:22:01Are you 100% happy with that name?
00:22:04No, I don't... I'm not happy with it.
00:22:06You're wanting to go for high-end...
00:22:08It's just too much of a mouthful.
00:22:10I'm just really uncomfortable with it,
00:22:12and I would really like to make it better and to change it up.
00:22:16It wasn't really a case of when I woke this morning.
00:22:18It was a case of not sleeping all night, worrying about how bad it was.
00:22:21I'm feeling stressed out.
00:22:22Lord Sugar was looking for a brand that had growth and scalability,
00:22:26and Sarah Chic Sweets just doesn't do it.
00:22:28I want it to be more global in feel and reach,
00:22:31and I want it to have just more impact.
00:22:33Yeah.
00:22:33So I was thinking about things like stylish sweets, sweet stop.
00:22:38I also thought of sweeties.
00:22:40Because it is the ease of doing it, isn't it?
00:22:42It's punchy. It's one word.
00:22:44It's not sort of touch your mouthful.
00:22:45I think that looks a lot better.
00:22:47I'm much happier with it. Much happier with this.
00:22:50Back at the house...
00:22:50All right, so the postman's going to be coming, delivering the bills,
00:22:54then coming again with some flowers and again being a bit disappointed.
00:22:57Directing Sarah's Chic Sweets video, Michaela.
00:23:01And then a third shot where he's bringing sweets and be, like, buzzing with it, yeah?
00:23:05Yeah, the pressure's really on after yesterday and the terrible photo shoot,
00:23:08you know, and, like, I need to try and make it up to her.
00:23:10Action!
00:23:10What's this shit?
00:23:14Siobhan, are you packing the piss?
00:23:16Give him all of that!
00:23:16Give him here, Siobhan!
00:23:17Give him the flowers!
00:23:19Siobhan!
00:23:20You can't just do that!
00:23:21Right, I'll do it properly now!
00:23:23Do it properly!
00:23:23Stop being a bell.
00:23:24Right, come to the door.
00:23:25Right.
00:23:27Siobhan's just doing me, I didn't, but she's really loud.
00:23:30She just does random things that don't make sense.
00:23:32She doesn't listen.
00:23:33Delivery?
00:23:34You're kidding me! Send him in his crap!
00:23:35She thinks it's funny, but, um, it's not.
00:23:38Action!
00:23:39No!
00:23:41I've got to ring the doorbell, man!
00:23:43Give him all of us, Siobhan, you've been in all, yeah?
00:23:48Ready?
00:23:49Exciting, yes.
00:23:50Ooh!
00:23:51For James...
00:23:53Ah, look at that!
00:23:55...website complete.
00:23:58For Sarah, sweet gift card prototype...
00:24:02Ta-da!
00:24:03...done.
00:24:03High-end, glamorous gifting.
00:24:06So let's give the sub team a quick call, update them on the logo change
00:24:08so they can make sure it sits across the TV advert
00:24:10and anything else they can change.
00:24:11Yeah.
00:24:12And then we'll crack on.
00:24:16Hello?
00:24:17Hi, Michaela, it's Sarah.
00:24:18I've changed the name and the logo.
00:24:20I really wasn't happy with it.
00:24:21Had another look at it today.
00:24:22So I've changed it, and I need that to be changed on the TV advert, please.
00:24:26Are you definitely sure?
00:24:27Oh, you're not having one of those Simon moments, are you, are you?
00:24:30I'm absolutely sure.
00:24:31Basically, I've changed the name to Sweeties.
00:24:34It talks about the gifting concept, sending sweets with ease, OK?
00:24:38See you later.
00:24:38Call me if you need me. Bye.
00:24:40I feel a bit nervous for her.
00:24:42I wonder why she's changed her mind.
00:24:44I know, I'm interested to know.
00:24:475pm.
00:24:49Just go 30 seconds from there to the end.
00:24:50Is that 30 seconds?
00:24:52Yeah, it's fine.
00:24:52Both teams edit their 30-second videos.
00:24:55Cut everything before it for now.
00:24:57I actually prefer it without the post and the flowers.
00:24:59I think that is so much better.
00:25:01Across the hall...
00:25:02I'm really happy with that, guys.
00:25:03I think we've hit the brief that James gave us.
00:25:05For first-tier talent's advert, deadline looms.
00:25:09You know, the storyboard has come to life within this...
00:25:11Where is your storyboard?
00:25:13Oh, good point, actually.
00:25:16The storyboard is back at the track.
00:25:18Doesn't that have James' voiceover and everything here?
00:25:25I think I remember what the last thing was.
00:25:28So, it's a first-tier talent, sorry,
00:25:33the champions of IT recruitment.
00:25:35Let's just record it.
00:25:37Let's record this.
00:25:37We've got ten minutes.
00:25:38Can you try recording this, please?
00:25:40James spent a lot of time and energy working on a storyboard,
00:25:43writing out exactly what he wants the voiceover to say.
00:25:45The champions of IT recruitment.
00:25:47But they left the storyboard at the track.
00:25:49I mean, what a mistake.
00:25:51Joanna's sub-team leader, it's her responsibility.
00:25:54She should have thought about it, and she didn't.
00:25:56The champions of IT recruitment.
00:25:59Yay!
00:26:00OK, wait.
00:26:00The champions of IT recruitment?
00:26:02We said recruitment is careers.
00:26:04Can we quickly redo that?
00:26:05No.
00:26:09I didn't even notice that.
00:26:106pm.
00:26:16For each finalist...
00:26:18Hi, Sarah.
00:26:19How are you?
00:26:20How are you?
00:26:20Oh, good, Nick.
00:26:21James.
00:26:22Oh, hello, Ricky.
00:26:23How are you doing?
00:26:24A pre-pitch pep talk from former winners of Lord Sugar's Investment.
00:26:30Congratulations.
00:26:31For James...
00:26:32In simple terms, what is it?
00:26:33It's an IT recruitment business.
00:26:35Recruitment firm owner, Ricky Martin.
00:26:37It's what I've been doing, it's what I know, and then I will essentially have recruiters
00:26:41that are assigned to each specific skill set.
00:26:44Just consider your pitch, you'll have experts in that pitch and no recruitment.
00:26:47I bet you, at the bottom dollar, there'll probably be an IT person.
00:26:49And they'll say, we're a specialist, we do these functions, Lord Sugar will need more.
00:26:54There has to be something else.
00:26:55I have got, like, a specialist that I'm focusing on, cyber security.
00:26:58OK.
00:26:59What's the bigger picture of cyber security?
00:27:00You keep businesses safe, you're protecting data, right?
00:27:03Which is massive.
00:27:04And can that data cause problems for people if it gets in the wrong hands?
00:27:06Yeah, yeah.
00:27:07That's the thing.
00:27:09Yeah.
00:27:10Meeting Ricky was really helpful.
00:27:12I feel like I kind of got a bit distracted with everything that was going on with the brand
00:27:15and the advert, and I was probably going to focus too much on that.
00:27:19But at the end of the day, this is about why am I different?
00:27:21So I need to focus more on cyber security.
00:27:24That's what he told me, so yeah, I'm going to take that away.
00:27:27For Sarah...
00:27:28Is there anything that you included in your pitch that you felt was a real win?
00:27:32Bakery business owner, Alana Spencer.
00:27:35Lotrigger wants to know how you're going to scale a business up, so delivering that with
00:27:40real passion.
00:27:41For me, that's been one of the criticisms, is that getting across that energy and passion,
00:27:45because I focus so much and I'm so keen to say what I need to say, that sometimes I think
00:27:48that can get a bit lost.
00:27:49So I'll try and really put some passion into it.
00:27:51Just don't doubt yourself, because you've got to this point, because people think you're
00:27:56good.
00:27:57My driving factors in life are to be successful and to provide for my family.
00:28:04Oh God, I'm going to get upset.
00:28:07I don't want to get upset.
00:28:10It's about just doing my best and being the best I can be, and I know that we haven't
00:28:15touched the sides of the potential of the business, and it excites me and drives me to
00:28:18want to create that change and do something really epic, and for my son to be proud of
00:28:23me.
00:28:289am.
00:28:29Morning, everyone.
00:28:31Pitch day.
00:28:31The big day has finally arrived.
00:28:34For Sarah, a special delivery of a new card gifting concept.
00:28:41And then you can personalise with the photo, you can have your message inside, you obviously
00:28:46pick your sweets if you want to, and this is obviously postage size, so it goes straight
00:28:50in the post.
00:28:51It doesn't have to be courier delicious.
00:28:52So good.
00:28:53I would love that.
00:28:54Honestly, Sarah, that looks high-end.
00:28:56For James...
00:28:58One thing to note is we did alter the voiceover.
00:29:01First tier talent, the video ad.
00:29:03Get a head start on your career with first tier talent, the champions of IT recruitment.
00:29:14Guys, you've done a really, really good job.
00:29:17Honestly, I really love it.
00:29:18I think that it'll come across really well in the pitch.
00:29:20So I need to decide on the team split for today.
00:29:23There's just a reference that you might want to bear in mind.
00:29:26Charles is in a lobster suit.
00:29:27Lobsters mate for life.
00:29:29So that nods to the fact that you're about long-term relationships with your clients
00:29:33and candidates.
00:29:33Okay.
00:29:34On the pitch side, Joanna, I want you with me.
00:29:36We're going to stay here.
00:29:37We're going to do the pitch prep.
00:29:39We're going to do the presentation.
00:29:41And then you three guys are going to be out getting your feedback for digital billboards,
00:29:45which will be really helpful in my pitch.
00:29:48So we'll watch that for you.
00:29:49Mm-hmm.
00:29:49All right.
00:29:51We couldn't do what you wanted.
00:29:54We cut out the first two scenes and just had the delivery of the box and the sweetest.
00:29:59Sweeties, leading the way in confectionary gifting.
00:30:03Actually, it's just nice that you've spent a few seconds on the opening and the whole concept
00:30:07of the reveal, yeah.
00:30:08So thank you.
00:30:09And Mikaela, if you wouldn't mind helping me with the pitch for an hour or so.
00:30:12Andrew, Harrison and Siobhan, if you wouldn't mind doing my consumer testing for me.
00:30:15I got criticised on previous pitches for not listening to the negative,
00:30:18so I definitely need some negative feedback.
00:30:19Is that okay?
00:30:20Yeah, brilliant.
00:30:21So have a good day, guys, and I'll see you later.
00:30:24See you, mate.
00:30:25Sub-teams head out to get customer feedback.
00:30:29For the finalists...
00:30:31When I met with Ricky, he basically said cyber security was just so important.
00:30:35He was like, don't be afraid to say that.
00:30:38Last chance for pitch prep.
00:30:40So how are you going to end that?
00:30:41So I'm going to end with why Lord Sugar should invest in me.
00:30:44This is an investment in me as a person,
00:30:45and I would hope that I've demonstrated to you in this process what us, you know, whatever I am.
00:30:50How great you are.
00:30:51Yes!
00:30:54Canary Wharf Station.
00:30:56Oh, my God, it looks amazing!
00:30:58Time to see if first-tier talent hits top spot.
00:31:01What do you think of the advertisement itself?
00:31:04They're very bright.
00:31:06Speaking loud.
00:31:06Okay.
00:31:07Yeah, that's the right word.
00:31:08Does the brand stand out?
00:31:09It never stood out as a brand to me, frankly.
00:31:11What is it advertising?
00:31:13I have absolutely no idea.
00:31:14I'm assuming IT.
00:31:15Like, is it a brand, or is it, like, just a statement?
00:31:18I don't know, I'm not sure what it is.
00:31:20I'll tell you what we've got.
00:31:21We've got some really useful feedback from a couple of key people
00:31:24that's going to be very helpful to James in the presentation.
00:31:27It's mixed, but that's natural, and it's almost subjective as well.
00:31:30I think let's go telling.
00:31:31Yeah, fantastic, let's go.
00:31:3312 o'clock.
00:31:35Obviously, I've never done a pitch to this extent.
00:31:37I would definitely swerve it, given the opportunity.
00:31:40For the finalists.
00:31:41Oh, my God.
00:31:43Pitch pending.
00:31:44I now know what nerves feels like.
00:31:46You're good at selling.
00:31:47Yeah.
00:31:48And it's a pitch.
00:31:49To 250 people.
00:31:51Don't forget to smile through it.
00:31:53Yeah, what?
00:31:54I've done a pageant before, and it really makes a difference.
00:31:58Yeah.
00:31:58Also at Canary Wharf.
00:32:03Oh, God.
00:32:04I know, that's hot.
00:32:04There we are, she brought them.
00:32:06Serving up Sweeties.
00:32:08If somebody sent you this, would you like it?
00:32:10Yeah, I would, actually.
00:32:11I actually quite like that package.
00:32:12Sarah's team.
00:32:13What do you think of the billboards?
00:32:16Yeah, it's okay.
00:32:17I wouldn't look at it and think, oh, wow, I've got to buy that.
00:32:20I just think there's too much going on.
00:32:21It's, like, too busy.
00:32:23I'm guessing straight away, no, the brand will send in sweets, I'm guessing.
00:32:27Uh, yeah.
00:32:27And do you think kind of high-end sweets or low-end sweets?
00:32:30Just think pick and mix.
00:32:31I don't know what you're doing.
00:32:32I don't know what it is.
00:32:33Right.
00:32:35Awful feedback for the billboard, I think.
00:32:37Yeah.
00:32:37I think when we relay it to Sarah, do you think we need to keep it positive?
00:32:40She's in, you know, she must be stressing.
00:32:42The last thing we want to do is add to that.
00:32:45I think we need to put her at ease to say that everyone loves the product.
00:32:48She did say that she did want to know if there was any negative.
00:32:51So Harrison is going to maybe leave that with Harrison's.
00:32:53hand.
00:32:57City Hall.
00:33:00Three hours till finalists pitch their businesses to Lord Sugar.
00:33:06Wow.
00:33:07And 20 industry experts.
00:33:10This definitely makes it real.
00:33:12It's your last chance to prove yourself in there, Annette.
00:33:14Bring it on.
00:33:15Bring it on.
00:33:16Let's get it done.
00:33:16Oh, my days.
00:33:19That's a big, big walk-in.
00:33:22Hello and welcome.
00:33:26I'll be fine.
00:33:28Yeah, yeah, yeah, I'll be fine.
00:33:29First.
00:33:30Hi.
00:33:31Hey, ladies.
00:33:32How you doing?
00:33:32A chance to filter through the feedback.
00:33:34Tell me how the consumer research went.
00:33:37Good.
00:33:37Really good.
00:33:38Really good.
00:33:39All positive.
00:33:40They all know what to do with sweets.
00:33:41That's obviously a great start.
00:33:42What were the negatives?
00:33:45To be fair, about your actual boxing, nothing.
00:33:48People loved it.
00:33:49I wish you were there to actually hear it first, Annette.
00:33:51Genuinely, every single person we spoke to, when we showed them the box, like, wow, this
00:33:54is actually really good.
00:33:55I haven't seen it before.
00:33:56Everyone loves what you're doing.
00:33:57Everyone would buy it.
00:33:58Brilliant.
00:33:58So, when they watched it, did they know it was an IT recruitment company?
00:34:04No.
00:34:04People want a real, in-your-face, this is what it's about advert.
00:34:09It's not, we're an IT recruitment company.
00:34:12Okay.
00:34:13That's the honest feedback change.
00:34:14Yeah, yeah, yeah.
00:34:15So, even when they saw the brand, which said IT careers, they were still unsure.
00:34:19We've got, does the brand stand out?
00:34:20We've got, we've got 40% of people say yes.
00:34:23Yeah.
00:34:23Okay.
00:34:24So, you need to know that when you go forward, your advertising has to be even more standout.
00:34:28What you're, I think you're getting carried away with, you're trying to stand out completely.
00:34:32What we're trying to do is stand out from a very boring, mundane competition.
00:34:36That's basically what I was looking for.
00:34:37Yeah, yeah.
00:34:38Maybe I should have said that.
00:34:424 p.m.
00:34:48Doors open to some of the biggest names in British business, including experts from the worlds of confectionery and recruitment.
00:35:00Introducing Sweeties.
00:35:02I'm ready to drive huge profit in growth with no sugar and make this brand a global success.
00:35:06Hold on, I'm ready to drive huge profit in growth.
00:35:12Oh, come on.
00:35:14Oh, come on.
00:35:14Okay.
00:35:18First to pitch.
00:35:21Sarah Lynn.
00:35:23Of course, I'm nervous.
00:35:24I'm filled with utter dread.
00:35:26But I'm within arm's reach of winning a quarter of a million pounds investment.
00:35:29It would just be a life-changing moment and I just have to show Lord Sugar that I'm the person to invest in.
00:35:37Hi, everybody.
00:35:38God, that was a walk.
00:35:41Good evening.
00:35:42I'm really proud to present to you my business proposal to Lord Sugar.
00:35:47If I was to ask anybody in this room what brand you would associate with sending flowers online, I'm sure a brand instantly comes to all of your minds.
00:35:55But if I was to ask you what brand you would go to to send beautifully packaged, amazing confectionery gifts online, I'm sure not any of you could answer me.
00:36:05Introducing Sweeties.
00:36:06You're going to be able to hop online, see a range of beautifully packaged, unique sweet gifts that you can personalise with photos, messages, quite literally sweetening their day.
00:36:17Before I talk any further about the brand, my team have created some billboards for me to show you.
00:36:22And they've created something that shows you what we can achieve.
00:36:26Retro candies, saying it with sweets, creating memories.
00:36:30The whole concept of Sweeties is about sending a smile in a jar.
00:36:33They also created a television advert that I hope communicates the concept of the brand a little bit more for you.
00:36:41Delivery.
00:36:45Oh, baby, come on, let me get to know you.
00:36:48Just another chance for that I can show that I want you down and run.
00:36:52No, I want you down and run.
00:36:55Sweeties.
00:36:56Leading the way in confectionery gifting.
00:37:00So what are the USPs about Sweeties?
00:37:03It's all about the quirky gift messaging that sits alongside the sweets.
00:37:06It's the way that they're packaged.
00:37:08You have some samples on your table that I'd love you to have a look at.
00:37:11And they basically demonstrate how personalised sweets can be.
00:37:15The team did some consumer testing this morning and they took out the boxes that were on your desk.
00:37:19And 100% of people said they would like to receive this box.
00:37:22Not one person said they wouldn't.
00:37:24And I really feel with Sweeties, when we've captured the UK market, we have an international focus.
00:37:29People could send and receive sweets anywhere throughout the world.
00:37:32So on that note, I'd like to say thank you and open the floor to questions.
00:37:35So my name's Lisa Mayer.
00:37:38I'm the head of marketing in Nestle Confectionery.
00:37:40What's your ambition for the size of this business?
00:37:42Is it potentially just a niche idea?
00:37:45The market is huge and it's not being captured by any single confectionery company.
00:37:49It needs a leader in its field and it needs somewhere that everybody in this audience sits and thinks,
00:37:54if I want to send sweets, I will go to Sweeties.
00:37:57Why would they go to your company just for sweets?
00:38:00Then they could go to the companies that you've referred to in your pitch for existing chocolate ranges,
00:38:05for flowers, for champagne and the like, and indeed, if they care to, sweets also.
00:38:10I mean, it's ridiculous how many people are searching for sweets for dad, sweets for mum,
00:38:14and there's nobody that comes up at the top of those search rankings.
00:38:17That's where Sweeties should be sitting.
00:38:19Thank you so much for listening to my pitch and for asking me questions.
00:38:24Lord Sugar, I hope I've demonstrated that I would be a fantastic business partner for you.
00:38:28I'm very passionate, I'm very driven, and I will make this business a success.
00:38:36It's so far.
00:38:40Honestly, I can't thank you all enough.
00:38:41It felt amazing.
00:38:42I was trying to get across that passion.
00:38:44It was so good.
00:38:45Honestly, amazing.
00:38:47For Lord Sugar...
00:38:48What do you think of Sarah's business idea?
00:38:52Expert feedback.
00:38:53Personalisation is absolutely here and now.
00:38:57She's right.
00:38:58There is no one doing this particularly well within the industry.
00:39:01I'm concerned about the scalability of this.
00:39:04It's possible to scale if she created a brand that actually becomes more of an aspirational item,
00:39:09and then it becomes more of a lifestyle item.
00:39:11It's easy to acquire one customer, but unless she gets that six or seven time repeat purchase,
00:39:16the business model just doesn't scale.
00:39:17Next to take the floor, James White.
00:39:25Sales is my thing, sales is my business, and today, ultimately, in this pitch, I've got to sell myself.
00:39:32I can't sell my own business, and I don't deserve the investment, so I'm going to go in there, and I'm just going to own it.
00:39:38Hello.
00:39:39I'm here to unveil my new IT recruitment business, First Tier Talent.
00:39:47Now, the name comes from the bout that we want to be First Tier.
00:39:50We want to be the best.
00:39:51We want to stand out from the rest.
00:39:53We are the champions of the IT careers.
00:39:57So, our unique selling point is the specialisms we have.
00:40:01We're carving out a niche within IT.
00:40:03I think you'd all agree that cyber security is one of the biggest problems that we currently face.
00:40:08Companies being targeted, data getting hacked, and what we're actually doing is providing a solution
00:40:13because we're providing the best quality people to these companies.
00:40:17You might be wondering, why is there a guy in a lobster costume?
00:40:20So, the idea behind this is about standing out.
00:40:23The lobster has a lifelong partner, and from our business, we want to be a partner with both our clients and our candidates for life.
00:40:31The next thing I've got to show is actually an advert that we've put together.
00:40:34It's a little bit different, but I hope that you enjoy it.
00:40:37Get a head start on your career with First Tier talent, the champions of IT recruitment.
00:41:02Good, right?
00:41:04Look, the idea behind this is that we want the whole message of standing out and being different.
00:41:10And when you're in a highly competitive market, it is about standing out and being remembered.
00:41:14And I saw you all had a little bit of a laugh, so hopefully you'll remember that advert.
00:41:17A key part of the recruitment business would be a website.
00:41:21If you as a candidate come to our website, the things that you'd look for is your jobs available,
00:41:25submit your CV, and build your CV.
00:41:27That's the kind of one-stop shop for me, the three things that they would look for.
00:41:31I think that's me opening up to some questions.
00:41:34I'm Nita Patel. I run a foundation that develops young entrepreneurs.
00:41:38This is the sixth pitch I've seen this week for a recruitment agency.
00:41:42Yeah.
00:41:43And each one says, I'm going to be unique in a different way.
00:41:46How are you going to be different?
00:41:47Yeah, I think the defence share of factors, you're coming to someone who's an expert in that little field.
00:41:52We'd go in and say, look, we've got the best cyber security consultants on the market,
00:41:56and then start in the relationship that way.
00:41:58Nine out of ten start-ups actually fail.
00:42:01They don't make the end of their first year.
00:42:03Yeah.
00:42:04What's going to make you different?
00:42:05But what's going to make me different is me.
00:42:07I started off in a company from absolutely nothing,
00:42:10and I went from zero to the top biller in the space of two years.
00:42:13That's unheard of.
00:42:14I had the highest contract business around.
00:42:16I broke into the biggest clients.
00:42:18It's my ambition, my drive, my background.
00:42:21Everything that this business will be a success is from me.
00:42:24Yeah, I'll just give it my all.
00:42:25That's why we won't fail.
00:42:27And Lord Sugar, what I would like to say to you is you've made a point to me
00:42:31after about rookie mistakes, but I'll be the first to hold my hand up to that
00:42:35and say that once I've made them, I won't make them again.
00:42:37Well, thank you, everyone, for listening today.
00:42:39I will make this a success.
00:42:42Bye.
00:42:44I was so nervous.
00:42:45But as soon as I actually got through that door, I stood in the balcony.
00:42:46I was like, yeah.
00:42:47I was like, I'm ready.
00:42:48I'm ready for this.
00:42:49Can you stand out in the industry?
00:43:04Well, it's highly competitive.
00:43:05He needs to be very, very focused.
00:43:07He came in to me tomorrow, going to some business.
00:43:09Yeah.
00:43:10He's not going to struggle from an employer side.
00:43:12Where he might struggle is with the key people.
00:43:14There's a massive skills shortage in that area, and he's going to a very competitive market.
00:43:18It's a very well-defended hill.
00:43:19Sure.
00:43:20How's he going to make sure that he gets to the top of it?
00:43:21Oh, yeah.
00:43:22Yeah.
00:43:23Pitch is over.
00:43:25I feel that me and Lord Sugar are made to be in business with each other, and it would
00:43:29mean the absolute world to actually come away with Lord Sugar saying, you know what, James,
00:43:32I'm going into business with you.
00:43:34I really hope I showed my passion today.
00:43:36I really tried.
00:43:38There's a quarter of a million on the line, and I'm very confident that my pitch will have
00:43:41convinced Lord Sugar to invest in me.
00:43:43I mean, it's substance over style.
00:43:47Tonight, there's no more the candidates can do.
00:43:51Tomorrow, the final boardroom.
00:43:56You can go to the boardroom now.
00:44:26Well, here we are in the 12th week.
00:44:31Welcome back to some of our past candidates.
00:44:35Sarah and James have made it to the final, and it is my very tough decision in the next
00:44:42few hours to decide which one of them is going to be my business partner.
00:44:48Right.
00:44:49I'll start with Sarah.
00:44:51Now, that was your pick and mix this lot here.
00:44:55Is that right?
00:44:56Yes.
00:44:57Willy Wonka and Oompa Loompa.
00:44:59I hope that's not the town.
00:45:02It's a bit orange.
00:45:04Anyway, you ended up with all sorts, that's for sure.
00:45:06Yes.
00:45:07Right.
00:45:08Now, I understand from Claude that the branding side was yourself and Harrison, is that right?
00:45:13Yes, that's right.
00:45:14And we had problems with the name.
00:45:16Yes.
00:45:17The name that we picked in the end was Chic Sweets.
00:45:20So, it was Chic Sweets saying it with sweets.
00:45:23It was awful.
00:45:24It sounds like she sells seashells.
00:45:26Yeah.
00:45:27Tongue Sweets.
00:45:28Chic Sweets saying it with sweets.
00:45:30And that's what you kind of went to bed with on the first night.
00:45:33Yeah.
00:45:34Well, I didn't go to bed.
00:45:35I didn't sleep all night because of it.
00:45:36But, yes, it was awful.
00:45:37Right.
00:45:38So, the others, what were you doing?
00:45:40Michaela was my sub-team leader and the guys went off to do a billboard campaign.
00:45:44The billboard campaign.
00:45:45Yes.
00:45:46Yeah.
00:45:47The theory was better than what it came out like.
00:45:49You look like Dick Van Dyke and Mary Poppins there, the pair of you.
00:45:54Not in a good way.
00:45:55I'm sorry.
00:45:56Thought it was a compliment.
00:45:57Sarah, what did you feel when you saw this then?
00:45:59I was really disappointed with the image because it had no relevance.
00:46:02We tried to make it fun.
00:46:04Maybe we'll let it down.
00:46:05All right.
00:46:06Day two, Chic Sweets.
00:46:09You changed it?
00:46:10Yes.
00:46:11So, on day two, I changed the teams up a little bit and Andrew and I decided to make a very
00:46:14quick change within half an hour.
00:46:16So, you've gone from Chic Sweets to Sweeties.
00:46:19I wanted it to have a global feel.
00:46:21I wanted it to be able to be scalable, sort of off-brand, homemade.
00:46:24Sweeties.
00:46:25I think it's good, actually, but I'll tell you what I also think is good.
00:46:28You weren't happy with this and you got up the next morning and you said,
00:46:31I'm going to change it and that's what you did.
00:46:33Yes.
00:46:34And I quite like the name.
00:46:36Shall we talk about the box that you produced?
00:46:38Yes.
00:46:39So, Andrew and I went off to create something to show you the sort of ideas that I have
00:46:42and one of those was the sweet card.
00:46:44Yeah.
00:46:45It was plain white packaging, like a delivery from Ann Summers, actually.
00:46:49Very discreet.
00:46:50How do you know that?
00:46:51It comes in brown pink.
00:46:52I heard.
00:46:53You told me.
00:46:55You told me.
00:46:57Um, and then we got the TV advert.
00:47:01Yes.
00:47:02One of the adverts that sticks out in my mind for confectionery was the milk tray advert
00:47:06where the guy flies in on a helicopter, jumps in the window and presents the lady with milk tray.
00:47:11We just didn't have that budget.
00:47:13Yes.
00:47:14You got some bloke with an old shoe box who dumped it down on the table and that was it.
00:47:19Strong message.
00:47:20I was happy with the TV advert. Simple but effective.
00:47:23OK.
00:47:24Was you all surprised that Sarah was going to end up in the final, you people?
00:47:28No.
00:47:29Not one bit.
00:47:30Not one bit.
00:47:31She was number one from day one.
00:47:32Really?
00:47:33Yeah.
00:47:34Just thought...
00:47:35Just thought I'd try and get a bit of an inconvenience.
00:47:39And, um, you obviously know the depth of her business.
00:47:46Rate it?
00:47:47Yeah.
00:47:48100%.
00:47:49With this consumer research, not one person could name a household name that does it in suites.
00:47:53So, uh...
00:47:54And everybody said that they buy the product.
00:47:55And they'd like to receive it.
00:47:56All right.
00:47:57Um, let's move on to James then.
00:48:01Now, I heard you got into a bit of a flap with your brand name.
00:48:05Yeah.
00:48:06Yeah.
00:48:07Took a while to get a name.
00:48:08First tier talent.
00:48:09Yeah.
00:48:10Um, first tier kind of sounds as if it's...
00:48:13Entry level.
00:48:14Yeah, entry level.
00:48:15And I have no idea that this is an IT recruiting site.
00:48:20Yeah.
00:48:21And then we go on to dress Charles up as a lobster.
00:48:26Is that right?
00:48:27Lobsters make for life, Lord Sugar.
00:48:29Looking at that, I think you'd be the last one in the tank in the restaurant, to be honest with you.
00:48:34Yeah.
00:48:35Yeah.
00:48:36Well, then you went on to make the television advert.
00:48:38Yeah.
00:48:39Okay.
00:48:40We decided to go with sport and track.
00:48:41Um, I got your advert a little bit more than I got their advert.
00:48:46There was a mistake in the voiceover where you said champions of IT recruitment as opposed to IT careers,
00:48:51because you left James' storyboard at the track.
00:48:54And the problem was the lack of correlation between the poster and the television advert.
00:49:00Um, now, who developed the website?
00:49:03Uh, myself and Elizabeth.
00:49:05And you went for Orange.
00:49:06Yeah.
00:49:07So you're the easy jet of IT recruitment.
00:49:09Yeah.
00:49:10Um, so look, you've had a lot more understanding about what his business idea is for the future.
00:49:17How do you see it?
00:49:18He's got some fantastic ideas and his market is huge.
00:49:20Do you think he's a justified winner of this process?
00:49:23Without question.
00:49:24Personally, Lord Sugar, I think you've got the two best people in front of you, but James is our boy.
00:49:28Well, listen, ladies and gentlemen, thank you very much indeed for coming back and assisting the two finalists.
00:49:34It's been nice working with you.
00:49:36I've now got to get on and talk to these two people alone.
00:49:39So, thanks a lot.
00:49:40Thanks very much.
00:49:41Cheers.
00:49:42See you later.
00:49:43Thank you so much.
00:49:44See you later.
00:49:45Thank you guys.
00:49:47Thanks.
00:49:48See you, mate.
00:49:49See you.
00:49:50Sarah.
00:49:51Thanks.
00:49:52OK, well, you are giving me a very big headache, I've got to tell you, because you're both very, very credible candidates.
00:50:08So, I'm going to go for more of a deep dive discussion with you now, because I do have a very, very difficult position.
00:50:17Now, Sarah, you want to become the equivalent of the famous flower company in sweets.
00:50:25My question to you is, who cares?
00:50:28People, when they're thinking of a gift, I don't think they wake up thinking, oh, I'll send sweets.
00:50:34They go to a gifting website and, oh, that looks nice.
00:50:38I'll send them.
00:50:39The demand is there.
00:50:40People do search for sweet gifts, sweet baskets.
00:50:43They are searching for these things and there's nothing coming up.
00:50:46Nobody's nailing that market.
00:50:47Nobody's leading in it.
00:50:48And that's why I think there's huge potential to be that brand.
00:50:51Fair enough.
00:50:52But, you know, with respect, Sarah, I don't know of any company selling a product that don't have a proper e-commerce website.
00:50:59I really don't.
00:51:00We haven't spent lots of investment, mainly because of lack of expertise in how to scale the website up.
00:51:06And it's so important that that is right because otherwise, you know, people come on and it won't deliver.
00:51:11So we've focused on brand awareness, getting people to know our products, love our products, and eventually to drive traffic, which is why I'm here now.
00:51:18But the volume and the, it's limitless.
00:51:20Right.
00:51:21Well, that leads me into a bigger issue.
00:51:23If you've got tens of thousands of orders, which may include a customised message or may even include a picture, how are you going to process them?
00:51:31To start with, I mean, you could have a label that just gets stuck straight in, which is how we operate now.
00:51:35But with scalability and with growth, you could have machinery that does that for you on the boxes.
00:51:39Well, how much is that machinery?
00:51:40I don't know the exact cost of the machinery at the moment.
00:51:43Right.
00:51:45Well, let's talk to you, James, now, shall we?
00:51:48So just walk me through.
00:51:49You go in to see the IT manager.
00:51:52Yeah.
00:51:53And you say to him, look, I can provide you this, I can provide you that, blah, blah, blah, blah, blah.
00:51:57I'd usually ask them what they need, because if they're willing to meet me, they're obviously having a problem.
00:52:01So, and then what I would do is I'd always use the situations that I've come from.
00:52:04So if I work with an ex-retail client, I'll say, look, I know that you're doing similar things.
00:52:08This is what I've just done with them. I've built their whole team around them.
00:52:11I can do this for you as well.
00:52:12You know, this is a very crowded market.
00:52:14100%, but I'd hope that you'd probably see it the whole time I've been here.
00:52:17I'm very charismatic. I think I'm quite endearing.
00:52:20It might be all right for a drink down the pub, but the last thing that the world is waiting for
00:52:25is James White's new recruitment company.
00:52:28But I go into a client and I own that client. I become the only person I use.
00:52:32And that's not just by chance. That's because of the way I go about my business and the way I can network.
00:52:37I looked at your business plan and a lot of your future depends upon two of these.
00:52:42Previous customers continue working with you.
00:52:45Yeah, 100%. I would definitely do want to work with them.
00:52:46But what makes you think they're going to deal with a small-time Charlie?
00:52:49I'm not backing myself just to get these clients.
00:52:51When I went in and worked at my previous company, I had no clients.
00:52:54I had to go out there and get them.
00:52:56This business is going to be built on going out and getting new clients.
00:52:58I'm not going to put all our eggs in one basket.
00:53:00Right, so Sarah's run a business, OK?
00:53:02Yeah.
00:53:03She's employed people, deals with her PAYE, she deals with her VAT.
00:53:07Yeah.
00:53:08You haven't done any of this?
00:53:09So, yeah, I haven't done specifically what Sarah's done,
00:53:11but even when I was internally employed, I was dealing with all of these different teams
00:53:14because I headed up my team.
00:53:15I think you'll find the principles of being a manager very different to being a business owner.
00:53:23I really do have a dilemma.
00:53:26So I'm going to ask you to take a break now, if you don't mind,
00:53:31and I'll have a talk with Karen and Claude, and then we'll come back in
00:53:35and one of you will be hired as my business partner.
00:53:39It is quite obvious that there are two fantastically skilled people there.
00:53:55Sarah is very eloquent, she knows her business inside out,
00:53:59although why she hasn't done the commercial website properly, I don't get.
00:54:04What she needs is that push to take her out of her comfort zone
00:54:08With James, a very, very crowded market,
00:54:12but he has proved that he can do it when he works for someone.
00:54:15I don't know, what do you think, Claude?
00:54:17Well, I think you have got a problem because, as it's turned out,
00:54:19I think they're both investable.
00:54:21With Sarah, I think you've got slow and steady,
00:54:24but I think with James, you've got somebody who's going to go out and really go for it.
00:54:28But James is more risky.
00:54:30Sarah is an expert in her field, she's spotted a gap in the market,
00:54:33she has all the skills of entrepreneur needs,
00:54:36but, I mean, I don't envy you.
00:54:39I mean, is it down to this?
00:54:41Shouldn't be, should it?
00:54:43And the truth is, Alan, in the end, your gut tells you everything.
00:54:47All right, well, let's get them back in,
00:54:49and we'll see who my business partner's going to be.
00:54:54Yes, Lord Shigger.
00:54:57Could you send the two of them in, please?
00:54:59Yes, Lord Shigger.
00:55:00Lord Shigger will see you now.
00:55:02It boils down to this.
00:55:16I've got two very credible people in front of me.
00:55:19One is a big gamble, and one where the issue is the scaling.
00:55:24Lord Shigger, this won't just be an investment for you.
00:55:26This, I will be the most successful apprentice candidate there has been.
00:55:29Why will it scale up, Sarah? Because you've come across as a really steady person.
00:55:33You don't come across as a risk-taker.
00:55:36I'm definitely a risk-taker.
00:55:37I've grown that business on my own.
00:55:39I've got those sales in £430,000 worth of sales,
00:55:42whilst working, whilst being a full-time mum,
00:55:44and whilst I've been here alone in these weeks,
00:55:46we've got new customers coming on board,
00:55:48and we've got two more lined up that I'm working on at the moment,
00:55:50and just those alone will mean I hit the numbers
00:55:52that I promised you in year one without your investment.
00:55:54So with your investment, it's limitless.
00:55:56If my business was going for seven years, I would scale it a lot quicker.
00:55:59My investment will be spent on people.
00:56:01These people will be earning money from day one, literally.
00:56:04Will they?
00:56:05Well, from the first month, they'll be earning money.
00:56:07I'm hungry for this. This is everything that I know.
00:56:09She's hungry for it also.
00:56:10Yeah, but I'm the best recruitment consultant out there.
00:56:12I know this industry like the back of my hand.
00:56:14The experts yesterday said their problem is the USP, really.
00:56:20Yeah.
00:56:21And so you're telling me your USP is the cyber security.
00:56:24Yeah.
00:56:25How many have you placed in cyber security in the past?
00:56:28Over 100 consultants.
00:56:29Really?
00:56:30Yeah.
00:56:31It's the hottest skill demand at the moment within my industry.
00:56:33I think, Lord Sugar, if I was looking at us as two candidates,
00:56:36it's the difference between an employee and an entrepreneur.
00:56:39I have...
00:56:40An entrepreneur with 400,000 turnover.
00:56:42Well, it's 400,000 more than you have, James.
00:56:45I know this industry.
00:56:46I've taken my time to take all the steps to make sure...
00:56:49You don't take risks.
00:56:50I do take risks.
00:56:51I make mistakes on my own time and my own money
00:56:53so that by the time I've come to you now,
00:56:55everything is in place to really use this investment wisely,
00:56:58not make rookie mistakes, not make naive statements.
00:57:00There's no USPs in the IT recruitment business.
00:57:03Everything about it is naive.
00:57:04So why has your business taken seven years to get to your 400,000 profit?
00:57:06It hasn't. I've done multiple things in between.
00:57:08No, because my business would be there a lot, lot quicker,
00:57:10and it's a lot bigger industry.
00:57:11No, I've shadowed good people.
00:57:12And we'd be making a lot more money than you in a lot quicker time.
00:57:15A huge global brand.
00:57:16You won't need to hold my hand, Lord Sugar.
00:57:18I need the investment and some mentoring
00:57:19and some guidance on where to really hit and what markets,
00:57:22and then I will do it all on my own,
00:57:23and this business will be a huge success.
00:57:25Lord Sugar, the stat is 1.5 million skill shortages
00:57:29by 2020 within cyber security.
00:57:32It's a huge, huge market.
00:57:33I don't think that you would find a better candidate
00:57:35to front a company in my industry,
00:57:37an industry that you know works,
00:57:38that you know is extremely profitable if you get it right.
00:57:41Well, I've got to tell you that this year's final
00:57:44is really, really giving me a dilemma.
00:57:49James, crowded market, but I've had some experience
00:57:59in a similar person of a similar age
00:58:02and is making a lot, a lot of money.
00:58:04Sarah, sweets, I don't have any experience of your business, OK?
00:58:17I'm going to say that I'm a gambler and I've always been a gambler in business.
00:58:30This particular year, I'm going to double my investment.
00:58:37I'm going to start a business with both of you.
00:58:43I won't let you down, Lord Sugar.
00:58:44It means the world to me.
00:58:45Well done.
00:58:46You have done tremendously well.
00:58:49Yeah.
00:58:50I'll be seeing you both shortly.
00:58:52Off you go.
00:58:58Well done.
00:58:59Well done.
00:59:00Well done, yeah.
00:59:02Honestly, it was so, so, so close.
00:59:06I really could not decide.
00:59:08So I have two wonderful business partners.
00:59:12James picked an industry which is very, very hot at the moment
00:59:15and he's probably the man to take it forward.
00:59:17Sarah spent all of those years building up.
00:59:20Now you can really help her launch this business and make it special.
00:59:23Yeah.
00:59:24Should we have her sweets at our board meetings in future?
00:59:26I will assist upon it.
00:59:27Yeah, absolutely.
00:59:30I have always, since I was a young boy, looked up to Lord Sugar as a businessman
00:59:35and to now be his business partner, this is literally a dream that I've always had
00:59:39and for that dream to come true, it's just very, very humbling.
00:59:47It feels incredible.
00:59:48I'm just shocked and amazed and so proud that Lord Sugar found enough in both of us
00:59:54to make a double investment.
00:59:56The future is definitely sweet and it's going to be a great adventure.
01:00:01Well, there I was, torn.
01:00:05I just couldn't choose between one or the other.
01:00:08The only fair thing to do is to choose them both.
01:00:11Thing is, of course, it's now going to cost me half a million pound,
01:00:14but it's worth it.
01:00:18Eighteen candidates.
01:00:21Two investments.
01:00:24Finally, Lord Sugar's search is over.
01:00:29One謝謝.
01:00:30One side.
01:00:31One.
01:00:32One.
01:00:33One.
01:00:35Four.
01:00:36Five.
01:00:37One.
01:00:38One.
01:00:39Two.
01:00:40One.
01:00:41Two.
01:00:42Two.
01:00:43One.
01:00:44Two.
01:00:45One.
01:00:46Two.
01:00:51Three.
01:00:52Two.
01:00:53Two.
01:00:54One.
01:00:55Two.
01:00:56Two.
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