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00:00They all thought they could win.
00:07I'm a bit like a hawk. I saw high and once I spotted my prey, I'm going for the kill.
00:11Some would use their charm.
00:13Lord Sugar's gonna hate me, but he's gonna love me. He's gonna love to hate me and hate to love me, but he's gonna have to deal with me.
00:19Some had a game plan.
00:21In business, I'm like the queen of a chess board. I can move in every direction.
00:25And all of the other candidates are disposable pawns. Checkmate.
00:29Some thought it was their destiny.
00:31I believe I am destined for greatness. I'm like a diamond-encrusted signet ring.
00:36I will have all of the other candidates wrapped around my finger.
00:40And some told it how it was.
00:43If I was doing fantastic, I wouldn't be standing here. Do you know what I mean?
00:47Eleven weeks ago, 16 cannon fodder faces began an arduous quest.
00:52Action!
00:54This remains the toughest interview process.
00:59The prize? A quarter of a million pounds investment with a business giant.
01:05This is an opportunity of a lifetime.
01:08To win.
01:09Ready for takeoff!
01:10They face challenge after challenge.
01:12Go, go, go, go, go, go.
01:14Service! Let's go, let's go, let's go!
01:16And bruising boardroom bashings.
01:18It was diabolical.
01:20All the while...
01:21Trying to be calm.
01:23You should have come up with an idea.
01:25Everyone, stop.
01:26Why do you keep talking about it all the time?
01:27Be cool.
01:28On Shantae.
01:31Pal.
01:32And make their point.
01:33Around the earth, around the moon.
01:34Around the earth, around the moon.
01:35Around the earth, around the moon.
01:36Around the earth, around the moon.
01:37I'm looking for the best business partner.
01:40Someone that has great business acumen.
01:43As simple as that.
01:45Tonight, Lord Sugar explains...
01:47You're fired.
01:48You're fired.
01:49You screwed it up.
01:51You're fired.
01:52Why I fired them.
01:54His words, not mine.
01:55I don't have that authority.
02:00Eleven weeks ago, Lord Sugar sent all the candidates packing.
02:04For the very first task, you are going to Cape Town in South Africa.
02:12Well, as this is the 15th year of The Apprentice, I thought what we needed to do is to start off big and bold.
02:20And so, they all got shocked when I said to them, we're going to South Africa.
02:26Scarlet bravely stalked forward to guide the girls.
02:30Anybody want to volunteer?
02:34I've led teams, that's what I do in my day to day.
02:37And I do very, very hot on profit and loss.
02:41They had a plan to wow with first class wines.
02:44Do you like wine?
02:45Yeah, you're Irish. Of course you like wine.
02:48And poured on the charm.
02:49You know what I mean?
02:52But failed to push their plonk tours at premium prices.
02:55We've sold four.
02:56Four?
02:57Just four?
02:58Yeah, four.
02:59I think the problem the girls had initially was that they knew it was a profit task and they pitched it too high.
03:07Don't be deflated ladies, come on.
03:10They also got their first taste of Lottie.
03:13I worked in the UK's best wine bar.
03:15I absolutely love Pinotage.
03:17Chardonnay I'm more likely to drink in the winter if I was still having a fish dish.
03:21And really hoped she'd pop a cork in it.
03:23Can you pour wine, like, neatly, nicely?
03:26Look, it's pouring liquid in a glass, how difficult can it be?
03:29It's a luxury experience and that's what we are trying to maintain.
03:32No offense.
03:34We're going to go to the cellar.
03:35So if you all just follow us this way?
03:37We're going this way.
03:38Fantastic.
03:39Vett all left a sour taste when they couldn't find the watering hole.
03:43Look, now the cellar is in that direction.
03:45Okay, let's go.
03:47Let's go that way.
03:48Let's go.
03:49Okay, fantastic.
03:51This could be a dead end.
03:52Are you sure it's here?
03:53Because on the map it was over there.
03:54On the right hand side.
03:55Okay, fine.
03:56It was a bit like extracts of the old Benny Hill days.
04:00Let's go this way.
04:01The shop.
04:02So let's go that way.
04:03We'll go that.
04:04Yes.
04:05No, we'll go this way.
04:06No, maybe it's that way.
04:07Maybe it's...
04:08No, maybe it's...
04:09I had no clue whatsoever.
04:10This is not the cellar.
04:11Very unprofessional and terrible for the customers.
04:17Luckily, librarian Lottie knew her Pinot from her Pinotage.
04:22Take your time with the wine.
04:24Get to know it.
04:25Get to know its personality.
04:26Alright, you're not going on a date with it.
04:30On the boys team.
04:31I used to run events in different countries.
04:33Lewis swung into action as the king of the jungle.
04:37I'm happy with Safari.
04:38Done deal.
04:39I've run these tours before.
04:40Although my previous customers were 18, 30 year olds getting drunk on a booze cruise.
04:44His team couldn't resist giving the big five the big push.
04:48The rhinos, the elephants, the lions.
04:51The leopard, the buffalo.
04:52Don't forget the buffalo.
04:54I've got no worries about sending the tickets.
04:56The boys team started off full of bravado, easy.
05:00How can we lose?
05:01You're going to meet the big five.
05:02You're going to see where they eat, where they drink, where they make babies.
05:05The biggest problem with them is promising what they couldn't deliver.
05:09And of course they didn't understand the fact that you can't just have the lions and the elephants turn up when you fancy.
05:15This is not a zoo.
05:17On the hunt for sales, Shaheen was slow to pounce.
05:21I'm going to see the big five, right?
05:24If you're all interested.
05:26Listen.
05:27Will you all be willing to pay 1,200 grand?
05:30Shaheen struggled in trying to sell.
05:33He couldn't sell anything.
05:35And yet he charged into Thomas' gift shop negotiations.
05:3940%.
05:405.
05:4140.
05:425.
05:43Thomas is a great salesman.
05:44He was in the middle of negotiating in the gift shop.
05:46And all of a sudden Shaheen butts in.
05:48Why don't we meet in the middle then, right?
05:50Can we make it 22 and a half percent?
05:52And messes it up.
05:53I think the net would have gone for the 25%.
05:55But now you've said it, we're going to have to do it.
05:57So 22 and a half it is, all right?
05:58Deal.
05:59It was a very stupid move.
06:00He should have left it to Thomas to complete the deal.
06:03I didn't need no help, mate.
06:04You know that.
06:05I think you did.
06:07Thankfully, they had Ranger Ryan.
06:10I know everything about animals.
06:12Small print except any large mammals.
06:14And if you look to your left now, there's the elephants.
06:18They're rhinos.
06:19I do apologise.
06:20I haven't got my glasses on.
06:24In the lion's den, it was a first class win for the girls.
06:30476 pounds and 19 pipses.
06:33Oh, thank God.
06:34That was close.
06:35That was close.
06:36And Shaheen was dead meat.
06:38It's always very difficult on the first task to fire somebody
06:42because they haven't got used to the process.
06:45But he didn't sell anything.
06:47Shaheen, you didn't sell.
06:50It's as simple as that.
06:52We lost the task on sales.
06:55That's the reason Shaheen had to go.
06:57You're fired.
06:58First man down.
07:03Week two.
07:04And time to take a bite out of a different market.
07:07You need to create and manufacture ice lollies.
07:10Kenner was keen to become the ice man.
07:13I specialise in alcohol-infused ice cream.
07:15This is genuinely my specialty.
07:17Huh.
07:18Makes sense.
07:19Kenner is in the ice cream business.
07:21This was right up his alley.
07:24And we're going to do a healthy lolly full stop.
07:27So far, so good.
07:29The task was all about making a standard lolly plus a premium lolly that you sell to a corporate client.
07:39And when it came to their corporate lolly...
07:41How did it go?
07:42There was a simple piece of advice.
07:44It's a premium product that we're delivering for this corporate client.
07:47So don't make it awful.
07:49Don't make it awful.
07:52But Kenner didn't invest in his frozen assets.
07:55You're as cold as ice.
07:57This is a pricing task.
07:59At the end of the day, I do not want to be in that boardroom again losing by small margins for the sake of taste where the customer would have been happy anyway.
08:06Kenner went off the rails.
08:09He thought cheap, cheap, cheap, cheap, cheap.
08:12Totally wrong.
08:13Totally wrong.
08:14He should have thrown money at that product.
08:16Their lollies had lost their sparkle.
08:19That doesn't look premium, does it?
08:20Did anyone know that edible glitter in coconut milk was going to disappear?
08:24Claude seems to like it.
08:26It was horrible, quite frankly.
08:28And how they had the audacity to call that premium, I don't know.
08:32It was total garbage.
08:34I actually think that it kind of looks a little bit...
08:37A little bit rude, if I'm honest.
08:40It looked like something you'd see in an Ann Summers catalogue.
08:43I can't agree with you that it's a premium product.
08:45To be fair, I think she was awfully polite.
08:48It's going to have to just decline the product.
08:50Sure, sure.
08:51You didn't get anything.
08:52So what price did you get?
08:54Mate, she just walked away.
08:56She wouldn't want any of them.
08:58Oh.
08:59At least Thomas was on an arctic roll.
09:04Give us that fire bar.
09:05Thank you very much.
09:07Come back when you want some more, all right?
09:08You taste all these things that hang up in your nan's wardrobe.
09:10See, he's bringing back nice memories as well, look.
09:12Nice, isn't it?
09:13Same.
09:14Just getting warmed up, mate.
09:15You know what I mean?
09:17Thomas is a great salesman.
09:19He was in his element.
09:20He knows how to work a crowd in the street.
09:22Come on.
09:23Come on.
09:24Let's go.
09:25Come on.
09:26I knew I'd get you.
09:27He will sell, sell, sell.
09:28Guys, how many do you want?
09:29You can't just buy one.
09:30You know what I think now.
09:31On the girls team...
09:32I've got a bakery, so I know about products and flavouring.
09:35Carina was crowned the Ice Queen.
09:37We're all agreed that retro is what we're going to go for.
09:40Yeah, perfect.
09:41Deal.
09:42Whilst cooking up a plan on flavours...
09:44What can I smell for cherry cola?
09:47Cream cheese.
09:48Ugh.
09:49Cream cheese and coke?
09:52He could have called it cheesy cola.
09:54Cheesy cola.
09:55Sounds totally disgusting.
09:57They tried all sorts of ingredients.
10:00Cherry coke base with the glazed cherries and licorice pieces inside.
10:05Agreed.
10:06But a meltdown in the kitchen...
10:07What we need to do is maybe have four people.
10:09Gemmeline, can you be in charge of the dipping, the putting it in the whatever that is?
10:14There's the freezer.
10:15Men there pricey gourmet garden lollies...
10:17Oh, no, no, no.
10:18Where are we, Gem?
10:19It's broken.
10:20Needed some pruning.
10:21Um, we will snip those just so that they look neater.
10:24The idea of putting all those bits and pieces inside a lolly was a good idea.
10:30And what was a bad idea was half a Christmas tree in there.
10:33Their licorice lollies ended up as arctic waste.
10:36They're melted and they're broken.
10:38They can spit it out, put the toppings on, eat it in pieces.
10:42Whilst their corporate lollies saw profits bloom.
10:45In the end, they salvaged a deal with a corporate client.
10:49Well, thank you so much.
10:50I think they were very, very lucky, to be honest with you.
10:52Keep going.
10:53As time melted away...
10:55Let's go, let's go.
10:56Thank you so much.
10:57They rushed to make the most lolly.
10:58Guys, can we interest you in an ice cream?
11:00From there...
11:01Less.
11:02Well, lollies.
11:03Four for forever.
11:04Done.
11:05Profits were digested.
11:07£545.21.
11:10And the girls had another taste of victory.
11:13Well done, girls.
11:16So, it was time to see which one of the boys would be frozen out.
11:20Second week, second loss.
11:23I'm not impressed at all.
11:25Kenner, you, as the manager, should have produced this bespoke product.
11:30And you didn't.
11:31Where is his brains?
11:33Where was his brains?
11:35He is in the business, right?
11:37And he deserved 100% to go.
11:41And for that reason, Kenner, you're fired.
11:44Week three.
11:51And time to let their imaginations run wild.
11:55I want you to design a toy for six to eight-year-olds.
12:01There was a quick sugar shovel.
12:03Everything clear?
12:04Yes, Lord, sugar.
12:05Off you go.
12:06On Team Unison, Ryan outlined their toy story.
12:10We're going to do an interactive animal toy.
12:12Yeah.
12:13But it needs to be fun.
12:14Yeah.
12:15While sub-team leader, Thomas...
12:16Just watch and learn, girls.
12:17...really came out of his shell.
12:19Oh, mate, we've really cracked right on here with design science special.
12:23He's called Tommy the Talking Turtle.
12:25Oh, I wonder where that name come from.
12:28It's a no-brainer that he named it Thomas the Turtle.
12:31So, um, one would have expected that from him.
12:35Before Tommy the Talking Turtle could come to life, he needed a voice.
12:39I'm brave, just like you.
12:41Do you think it's okay that he sounds like a man?
12:43And he's meant to be a schoolboy turtle?
12:45Probably not okay.
12:46It's a bit creepy.
12:48Welcome to storyboard time.
12:52Yes.
12:53PM Ryan had plans to go viral.
12:56I was thinking a dance.
12:58I know it's super cheese.
13:00Mmm.
13:03But Solomon danced to his own tune.
13:05Solomon, do you know the moves?
13:06Yeah, I know the moves.
13:07And his comments pushed everyone's buttons.
13:10It just looks too just stuck on there.
13:12I'm loving it.
13:13It doesn't really look like a toy company.
13:16It looks like a rescue squad.
13:17Now, Solomon was negative.
13:20Every time somebody came up with something, no, that was wrong.
13:23Nothing positive ever came out of his mouth.
13:26This doesn't scream excitement or fun.
13:28When you're in a team, you don't go around criticising.
13:31You should be contributing.
13:33I'm lucky to be your friend because you're always so kind.
13:37My only single concern was that, you know, it wasn't really like a toy you play with and have fun with.
13:43What's not fun about having a turtle that lives on your hand?
13:47In the pitch.
13:50Maybe it's a little too young looking for a six to eight.
13:53I know I keep saying it, but it's not just a toy.
13:55It really is a friend because the friend is the main key.
13:58It's a toy, Thomas.
13:59It's just a toy.
14:01It's going to be the biggest craze of 2019.
14:04Freshly named Empower empowered Pamela to be the PM.
14:10Ready, ready guys, really confident.
14:12And they had the building blocks of an idea.
14:15I think slimy stuff.
14:17I think with slime we can be very creative.
14:19Gentlemen, we've got the slime.
14:21Except they didn't.
14:23So we decided on a unicorn.
14:27Hasn't that been done to death?
14:29Pamela took the reins.
14:31He has wings, so he's a different kind of unicorn.
14:33A pegasus.
14:34Of a mythological mutant.
14:36The PM team came up with the unicorn.
14:39The sub team came up with slime.
14:42Yes, the sub team were in a scary, slimy world of their own.
14:46Slime Kingdom to be precise.
14:48Ah, it's the queen of slime.
14:51You will never get your unicorn back unless I get more slime.
14:56It was as clear as slime to me as to why slime and unicorn
15:02was related.
15:03But then again, I'm not a kid.
15:05I just didn't get it.
15:06Well, the retailers didn't either.
15:08I don't necessarily see the congruence between the slime kingdom
15:11and the sparkle star.
15:12They could almost be two distinct brands.
15:15It almost confused the message a bit.
15:17But Aisha transported them to a magical, far away place where everything made sense.
15:24So you can imagine slime kingdom as this whole amazing fantasy land.
15:30There's like little tiny houses made from slime.
15:34It's like this whole kingdom that's built where their main material is slime.
15:40That's where sparkle star lives.
15:42I think that's, that helps.
15:44It does?
15:45Yeah.
15:46Slimey unicorn one, talking turtle, nil.
15:51Product is a good product, but it's not for the target age I told you to make it for.
15:56Yes.
15:57Solomon, you're the opposite to Tommy the turtle.
15:59You know, you just press the buttons and tell everyone how crap they are.
16:04I don't need people who are downers, you know.
16:08And Solomon was a downer.
16:10I thought to myself, this is no good to me.
16:12I can't go into business with somebody as critical as him.
16:15You're a sportsman, right?
16:17And you know, positivity is a very, very strong point in teams.
16:22And yet, you weren't bringing any positivity to the team.
16:27And it's for that reason, Solomon, it is with regret, you're fired.
16:34I want you to design a new electric bike.
16:47As a cycling enthusiast, this was a great task as far as I was concerned.
16:51So I was looking forward to see what they came up with.
16:54On team unison, Lottie was keen to take charge of their electric bike.
16:59My family actually all own electric bikes and I have one myself.
17:03So I would like to put myself forward as PM.
17:06Sounds sensible.
17:07I've never manufactured bikes, but I have manufactured a lot of furniture and a lot of pillars.
17:11Um...
17:12All in favour of Thomas being PM for this task.
17:16What just happened?
17:18Go wherever you want...
17:19Thomas pedalled his vision for his bike.
17:22It's for people trying to get fit, yeah?
17:24The maturer market, yeah?
17:26As soon as you feel tired, this will safely take you home.
17:30Ah!
17:31Okay, a bike for lazy people.
17:32You would have thought going for more of the mature market would be the right thing.
17:36He gave a clear steer on the look.
17:38Classic looking bike.
17:39Yeah.
17:40It looks classy and people are just proud to be seen in it, yeah?
17:43They should have done well if they followed the brief.
17:46But the team went off-road and saw red.
17:49Bright red.
17:51I think that's perfect.
17:53They designed something that was very bright, quite childish really, and certainly not attractive to a more mature consumer.
18:02How about a white rocket?
18:03Okay.
18:04They stuck a little white rocket on the front of it as a logo.
18:08What that had to do with anything, I don't know.
18:11Doubting Thomas did his nut.
18:13He's got red wheels like a four-year-old's bike.
18:15Ugh!
18:17And he tried to backpedal with branding.
18:19What, e-fit, e-fit, e-fit.
18:21Where's e-fit?
18:22Oh, that's a...
18:23It's criminal pictures, isn't it?
18:26Why don't I stick an arrow on the T at the end?
18:28Like Bosch.
18:29Anything from you, Lubna?
18:30No.
18:31I don't think I've done a great job today.
18:34There's a risk of me going if we don't do well on this task.
18:37No pressure then.
18:39And they're launched to industry retailers with serious pedal power.
18:43Over £4,200.
18:45Some were still in first gear.
18:48Today, part of the bike launch, we're launching also this brand.
18:52Well, we're not launching the brand.
18:53With the brakes on.
18:55And basically, this is...
18:57We're launching this today.
18:58No one else has it.
18:59Lubna's background as an accountant.
19:02And I was quite disappointed with her lack of business acumen.
19:06And a lack of knowledge of the product.
19:08Pretty disappointing all around.
19:11On Team Empower, Aisha was already in the saddle.
19:14What I was more thinking towards is the yummy mummy.
19:18I think parents are a big market.
19:20And she had the perfect customer in mind.
19:23We've named her Sarah.
19:25My Sarah.
19:27Sophisticated Sarah.
19:28In fact, she knew her whole life history.
19:31I'm affluent.
19:32She's at a comfortable time in her life.
19:34She's enjoying leisure time now.
19:36She likes to go to the park.
19:38It's like a bedtime story.
19:39You know, she might have a kid or a husband.
19:41And, you know, they've been going away with the extended family.
19:44Can someone wake me up when this is done?
19:46At their launch.
19:47At their launch.
19:48We've identified a certain type of customer.
19:51And we've named her Sophisticated Sarah.
19:54Uh-oh.
19:55Here we go again.
19:56The team rallied round for sales.
19:581,450.
19:59Let's do it.
20:00Thank you very much.
20:01Thank you very much.
20:03Thank you very much.
20:04All right.
20:05In the boardroom, Aisha's yellow jerseys had steered to victory.
20:091,242,800.
20:12Yes!
20:131 million.
20:14Well done.
20:15And the losing team got into a vicious cycle.
20:19You're a dictator.
20:20You're not a leader.
20:22You cannot lead people if you can't inspire them.
20:24And you don't inspire anyone.
20:26The only thing you're concerned about is the Tommy Show.
20:29Thomas' team took a thrashing.
20:31But I think the thing is you can't ignore the enthusiasm of Thomas.
20:35Even if he's wrong.
20:36Compared to Lubna, who just did nothing.
20:40At this point in the process, I have to get rid of those people who I feel have got no potential becoming my business partner.
20:48Lubna, I just have a gut feeling.
20:51Being in business for 50 odd years, I normally follow my gut feeling.
20:56So, on that basis, Lubna, it is with regret that you're fired.
21:01On your bike.
21:03Week five.
21:04Good evening.
21:05And a surprise visitor.
21:07For your next task, you're going to be competing to buy nine items associated with Oxford and Cambridge.
21:15This task is one of my favourites.
21:17It requires certain products that are synergistic to the location that we send the people to.
21:23The items included a pole for punting.
21:26I have no idea what this is.
21:27And a vodka distilled in Oxford.
21:29The specification is rye half a dozen.
21:31Rye is bread.
21:32So it's bread.
21:33So it's a bread.
21:34Obviously, it's going to help if you know what the products are in the first place.
21:37The next one is a mortarboard.
21:39I think it's a mortarboard.
21:40I think it's a mortarboard, not a mortarboard.
21:42Does anyone know what this is?
21:44Fortunately for Unison, they had librarian Lottie.
21:47A mortarboard.
21:48A mortarboard.
21:49Picture a graduation day from a university.
21:51The hat that they wear.
21:52A bushel is a box.
21:54A snaffle is generally, when it comes to animals, something that you put over their snout.
22:00It's actually a horse's bit, but she was close.
22:03Lottie got dirty for a dozen eggs.
22:06A chicken ain't nothing but a bird.
22:08Hello.
22:09Her boys debated life's big mysteries.
22:12Here comes their wife, but in the supermarket they're like brown.
22:15And she tried to keep a rein on Thomas while he took a punt on a quant.
22:20Shall we flip the coin for it?
22:21I'm not a gambling woman.
22:24Oh, no.
22:2550 pounds.
22:26Thank you very much.
22:27You don't gamble in business.
22:28She's wrong.
22:29You do gamble in business.
22:31Business is one big gamble.
22:34On team Empower, head girl Gemmeline lost her way.
22:38What street are we on, guys?
22:39Do you know where we are?
22:40No.
22:41There was an item called Toad, which turned out to be a distilled vodka.
22:46And they went off beam completely thinking it was some kind of bread.
22:50Bakers, bakers, there.
22:52And they got very lost, bumbling around Cambridge, looking for bakeries, wasting a lot of time.
22:58Which way's the river?
22:59Oh, dear.
23:01Mate, let's have this gun.
23:02Ah.
23:03No strategy whatsoever.
23:04They were busy fools.
23:06Oh, shoot.
23:08Shoot, mate.
23:09Shoot.
23:10It's coming off.
23:11On the sub team.
23:12We found out what a snaffle is.
23:14It's to do with the, what, horse bites?
23:17Ryan, who was sub team leader, had identified what the snaffle was and where the snaffle was, but totally messed up in the logistics of trying to get it.
23:28Oh.
23:29We're thinking we've run out of time.
23:31We need to get over here.
23:33Teams raced around the twisted spires.
23:36Running through Cambridge with a massive pole.
23:38On the trail of the remaining items.
23:40Oh, that's brilliant.
23:41Thank you, eh?
23:42I always wanted one of these.
23:44Ten pounds for a snaffle.
23:45Thank you very much.
23:46And then Ryan went down the rabbit hole in their search for the antique book.
23:52This is the first version of Alice in Wonderland.
23:54Ryan found the book.
23:56That's 200 pounds.
23:57Okay.
23:58This is why I'm torn.
24:00200 pounds.
24:01Sub team leader, you make the call.
24:03But he didn't make the call.
24:04He called his PM.
24:06It's 200 pounds.
24:08What do you want us to do?
24:10And she didn't have a clue either.
24:12What do we do?
24:13Between the pair of them, no one made a decision.
24:15In business, you've got to be decisive.
24:18We're going to have to run.
24:19Okay.
24:20Ryan wasted time looking for more expensive books.
24:24Concluded that he would go back to the original vendor.
24:27It's down here, isn't it?
24:29It's here.
24:30Are you sure?
24:31No.
24:32And did a terrible job negotiating there.
24:34Would you take 1.50 and we'll leave right now?
24:361.65.
24:37Okay, we'll take it, we'll take it, we'll take it.
24:38I've spent all day looking for this bloody book.
24:41Ugh.
24:42With minutes to go.
24:43Lovely.
24:44Thanks very much.
24:45Yay!
24:46Both teams raced to the finish.
24:49Where is it?
24:50Where is it?
24:51Run, run, run.
24:52Come on!
24:53We win!
24:54Come on!
24:55Come on!
24:56Come on!
24:57As the clock struck five, teams were out of time.
25:00And Gemilin's team was out of luck.
25:03Basically, you were like headless chickens.
25:07Didn't know what you were looking for.
25:10Terrible negotiations.
25:11At the 11th hour, Gemilin spoke up.
25:14Maybe it was the wrong task for me, yeah, but at least I put myself forward.
25:17Gemilin, I'm going to let you stay.
25:21And the spotlight turned to Ryan.
25:23Ryan, I think you've got an excuse for everything.
25:27And you've made quite a lot of errors on this task.
25:29He had to go.
25:30Ryan, you're fired.
25:32Okay.
25:33Fasten your seat belts, week six was a rollercoaster of a task.
25:41And Lord Sugar auditioned for the next Doctor Who.
25:44Good morning.
25:45I want you to design a brand new rollercoaster.
25:50Whoa!
25:53Beam him up, Scotty.
25:55This requires creative abilities, branding and pitching.
25:59Karina was front of the queue for Empower.
26:02I was thinking horror, something scary.
26:04I feel like it's the most popular sort of genre for thrill seekers.
26:08And quick to hammer out their horror ride.
26:11So our idea and concept, sort of a dream world.
26:15Then you're sort of sucked out your dream and you're in a nightmare.
26:18Karina had a great idea right from the get-go.
26:21This was an idea of falling backwards.
26:24They'll reach the top of their dream, darkness will hit, mist will come on.
26:28Ah, we're going to fall.
26:29They kept it simple.
26:30A very clear and simple strategy.
26:33After researching rollercoasters,
26:35Ryan Mark faced the nightmare of branding.
26:43I can't get no sleep.
26:45What do you think?
26:46Insomnia, it's when you can't fall asleep.
26:50It's not like the ride is described in the name.
26:53Isn't it?
26:54Theme park bosses and serial thrill seekers buckled up.
26:59After a rocky horror start and a quick test drive.
27:03Their pitch went like a dream.
27:08I really love your poster.
27:10I think the tagline of Fall Into Your Nightmare perfectly describes the ride experience.
27:17Their pitch was very strong and the panel of experts thought it was great.
27:21They really enjoyed it.
27:23On Team Unison, Thomas went stratospheric.
27:27It's the year 3000.
27:29The Earth's starting to break away because there's no gravitational pull.
27:32Thomas again overpowering.
27:34He's got to go on his rocket ship.
27:36He's got to spin around the Earth to push it back together again.
27:39He's got more loops than the other coaster in the world.
27:41It goes quicker than any other coaster.
27:43I can market it and I can design it.
27:45Thomas's team mates said no, you're not going to be project manager here.
27:48They were scared off by Tommy the talking turtle.
27:51I would actually like to put Lottie in sub team leader.
27:54Alright.
27:55Happy Thomas?
27:56Very happy.
27:57Okay, I'll take you out for it.
27:59The mission started off well.
28:02Dash your logo done.
28:03That's perfect.
28:04Except one of the team was on another planet.
28:07Do you have any ideas that you'd like to put forward?
28:09No, to be honest I scribbled a very very similar design.
28:12Hmm, likely story.
28:14Aisha was stuck between two very strong characters.
28:18But nevertheless, there's a prize at the end of this process.
28:21Of being my business partner.
28:23And there's a time where you have to pipe up and actually assert some authority yourself.
28:29Their flight path veered off course.
28:32You're going faster and faster around the Earth, around the Moon.
28:35Around the Earth, around the Moon.
28:36Around the Earth, around the Moon.
28:37Has anyone else started to feel a bit sick?
28:39It was over complicated and it had to break a record.
28:42And they just tried to do too much.
28:44And it spiralled out of control.
28:47I've already said to you, we are sticking to what we've told the PM.
28:51Why do you keep talking over all the time, right?
28:54Major Tom was go for launch.
28:56Three, two, one.
29:06Sick bags at the ready.
29:11But once in orbit.
29:12I am struggling, I have to say, to work out what on Earth this is.
29:16Their poster was completely confusing.
29:19And the actual ride itself made people sick.
29:22They were lost in space.
29:24Parts of the Earth are glowing.
29:26And that reflects the sort of, um, the lava which will be coming up from the Earth.
29:31And it'll be...
29:32Aisha.
29:33Aisha.
29:34Eject!
29:36In the scariest rollercoaster of all, Aisha faced her worst nightmare.
29:41You've been riding a winning wave for five weeks.
29:43I have not been riding a winning wave.
29:44And quite frankly, you do nothing.
29:46I wouldn't have noticed if you were on the team or not.
29:48Missing in action.
29:49Aisha was very, very quiet throughout the whole of the task.
29:53And she hadn't contributed much at all.
29:56And that's why I decided that Aisha had to go.
30:00You're fired.
30:01But Lord Sugar wasn't finished there.
30:04Dean, call it.
30:05Heads or towels?
30:06Heads.
30:07Heads it is.
30:08You are the project manager in the next task, okay?
30:11We're down to ten.
30:13It looks like more wood needs to be burnt.
30:16Yes.
30:17I'm looking forward to a big bonfire.
30:19Week seven.
30:21For your next task, you're going to be rebranding the country of Finland.
30:26Did they need rebranding?
30:28Well, anyway, they had two days to promote Finland as a summer hotspot.
30:33The secret of advertising is to make the message very clear, very simple.
30:38Make the proposition obvious.
30:41And Empower chose to target the LGBTQ plus community.
30:45A lot of these people might go to the Helsinki Prides.
30:47So I think the pride thing is definitely an attraction.
30:50Do we all agree then?
30:51We all agree, yeah?
30:52Yes.
30:53Brilliant.
30:54Director Gemilin didn't have a vision, more like a vibe.
30:57Something that says, like, no matter who you are, let Finland win your heart.
31:03And she was keen to get back to the bare necessities.
31:06You know, I wanted to be very visual, very emotionally connected.
31:10That's why I want a lot of, you know, actively hugging and possibly kissing.
31:15We have to wait to see who the actor is.
31:18It's you, Ryan Mark.
31:20Action.
31:21The problem is you have no plan.
31:24We can do 17 hours of filming and then put them into 30 seconds.
31:27Got carried away.
31:28Just like this pose.
31:30I'm directing this.
31:31I am the director.
31:32Guys, guys, guys.
31:33What?
31:34Excuse me.
31:35Did you just put the thing on me?
31:36You can't just dismiss the director and put the table on me like that on my face.
31:39You're crazy.
31:40Have some respect.
31:41This advert was supposed to be about Finland in the summer.
31:49Not about two blokes that had a great time at the Pride Festival who were going to a spa that could have been anywhere in the world.
31:56In the pitch.
31:57It just screams romance.
32:00Romance specifically for the LGDP, LG.
32:03LGBTQ.
32:05LGBTQ plus community.
32:08Oh, that's so cringe.
32:10I'm sorry.
32:11Yeah, let's relax.
32:13Not as cringy as this.
32:15How does this relate to Finland?
32:24Hmm.
32:25Good question.
32:26Why aren't they saying anything?
32:27It was a terrible video.
32:29Useless.
32:30Completely useless.
32:31On team unison, Dean was in the driver's seat.
32:35Team, I'd love to hear your thoughts about the target markets.
32:38But let everyone else take the wheel.
32:40I would personally say empty nesters.
32:42They spend months every year abroad.
32:45For me, I'm then signed towards the empty nesters.
32:47I think backpackers are awesome.
32:49Hmm.
32:50I'm leaning towards backpackers.
32:52He never wanted to make decisions himself.
32:54He kind of kept saying, well, the team says this and the team says that.
32:58In fact, Karina came up with a load of the stuff.
33:01We've got a strapline already, haven't we?
33:03We do.
33:04Explore Finland.
33:05Experience Endless Adventure.
33:06Dean's only idea was to ask Karina, do you have any ideas?
33:10Have you got any immediate ideas?
33:12Um, what do you think?
33:14Not really impressed by his leadership skills at all that week.
33:18One thing Dean did have an opinion on was himself.
33:22Oh, look how good I looked here.
33:24Oh, dear.
33:25That might win a BAFTA.
33:26Yeah, don't give up your day job, I would say.
33:29Wow.
33:30Mesmerising.
33:31Phenomenal sensation.
33:33Dean's digital billboard promoting Finland in the summer cast a shadow on Piccadilly Circus.
33:40Dean's billboard advert was appalling.
33:43It should have been bright, it should have been white, because you're promoting the 24 hours of sun in Finland.
33:49It's black.
33:50What are people supposed to understand from that?
33:52Nothing.
33:53Thankfully, someone who had a clear vision for their ad campaign was Lewis.
33:59Scene one is going to be camera pans over and it's coming down as they're walking down the jetty, right?
34:03Yeah.
34:04He planned it.
34:05Second scene is they're running off, jumping in, splash.
34:07Yeah, yeah.
34:08Third scene is paddleboard, kayak.
34:09He directed it.
34:10No, no, more of, I want to see their faces as they run to it.
34:13He even starred in it.
34:15Searching for a better view.
34:17It's interstellar when it's me and you.
34:24At the finish line, Unison rode home to victory.
34:29And pride came before a fall for Empower.
34:33Gemma Lynn, you had a very big job here.
34:36I didn't ask you to do me an advert for a spa.
34:39She didn't keep to the brief.
34:41She didn't have very good business skills as far as Ab is concerned.
34:44She lost control of the team.
34:47I think you've run out of chances now.
34:50It was time for Gemma Lynn to leave the process.
34:52You're fired.
34:54Thank you, Michelle.
35:00Week eight.
35:01And Ryan Mark was finally ready to step up.
35:04I feel that this is the moment to show Lord Sugar that I am fantastic.
35:08Yeah, well, let's see.
35:11It was time to get on board the gravy train of luxury travel.
35:15On this task, you are going to lay on a corporate away day.
35:20On team Unison, Lottie went full seam ahead.
35:24This is a profit-making task, first and foremost.
35:27Lottie finally got to be project manager and she started off quite well.
35:33You'll pledge not to run out of drink?
35:36Absolutely will bear that in mind.
35:38She was focused upon keeping the clients happy with the other eye on the profit margin and looking quite hopeful.
35:45They're not interested in having any professional entertainment.
35:48The more important thing is the alcohol, perhaps even a bottle per person.
35:53However, not all of her teammates were on the same track.
35:56Karina went rogue. She ordered a load of extra booze.
36:01This was really against what Lottie wanted to do.
36:04And that wasn't the only thing she did.
36:06You didn't book the entertainment, did you?
36:08I did, but...
36:09So you booked the entertainment?
36:11Yeah.
36:12Yeah.
36:13Surely Lottie would forgive and forget.
36:16Due to the fact that you were incapable of listening to any decisions that I made yesterday,
36:20I'm going to have to pass the leadership over to Scarlett.
36:23Why?
36:24Speak to you later, alright? Bye.
36:26Clearly not.
36:28But on their big day...
36:30Bloody hell.
36:31...it was Lottie who caused the train wreck.
36:33Bloody hell, where's Dean?
36:35Dean!
36:36Actually, Lottie shot herself in the foot with this.
36:39She wanted to do silver service.
36:41Can I possibly tempt you to red or white?
36:43This resulted in the service being very, very slow.
36:46Sorry, madam, was it red or white?
36:48White on its way.
36:49You know, just bring the glass up and offer them a little drink now and again.
36:53Can I ask you what was the point of taking the order?
36:56Karina had bought a load of booze.
36:58Why don't they just slap it on the table and let them get on with it?
37:01Your drink will be with you in a second.
37:03Are we ready for some service?
37:05At least they were on time with their food.
37:07It's a fish pie, enjoy.
37:10On Empower, Ryan Mark had tunnel vision.
37:13When we go to catering, we need to think of a two-course meal that really epitomises luxury
37:18and also looking at the drinks as well.
37:19So, naturally, I go to champagne.
37:21There couldn't be a better PM for this task if you tried.
37:26He oozes luxury. We're doing a luxury train journey.
37:30Listen, we've got this one.
37:32But the power went to Ryan Mark's head.
37:35Ryan Mark wanted to put on some kind of medieval theme or something like that.
37:41The punters weren't interested in that. They just wanted to have a blooming good time.
37:44What we want to do is celebrate, but it needs to be a fun, exciting day.
37:49He couldn't let go of his perceptive idea of a luxury experience.
37:56When it came to the food...
37:57Beef and mushroom.
37:58Thomas tucked in.
38:00That's really nice as well.
38:01Just a shame no one else could eat it.
38:04Big mistake was they never checked to see whether any of the guests had any food intolerances.
38:11And it turned out, they did.
38:13Police, have you got any dietary appointments?
38:15I'm a legendary.
38:16A legendary?
38:17Have you got any dietary appointments?
38:18Yes, I'm a celiac, so I'm gluten-free.
38:21Gluten-free?
38:22Yes.
38:23All aboard!
38:24Cheer if you're hungry!
38:26Yay!
38:27Fantastic!
38:28The guests had to wait ages for the food.
38:30Listen, we need to get a move on.
38:32Okay, come on.
38:33Some of the guests that had allergies ended up with some cobbled-up nonsense.
38:38We have no gluten-free option.
38:40Now, the only option we have for that particular person is a fresh fruit salad.
38:45To not check whether people were intolerant of certain things was a fatal error.
38:51I'm done here.
38:52I'm sorry.
38:53I'm done.
38:54Ah!
38:55The luxury is bloody gone.
38:57That's it.
38:58After running out of steam, Empower were derailed by a few quid.
39:03£15.50.
39:06Who are you going to bring back into this boardroom?
39:09I will bring Pamela and Marianne.
39:12I don't think you should be bringing Pamela back at all.
39:15And a knight in shining armour waded in to save a fair maiden.
39:19Do you want to take her place, Thomas?
39:21I'll take her place.
39:22Oh, Thomas, no.
39:23No, I'm being serious.
39:24I won't have it.
39:25No.
39:26No!
39:27But he needn't have worried.
39:29Ryan Mark, you are an amazing person when it comes to laying the blame elsewhere.
39:35He was like a weathercock.
39:36You know, if things were going well, he'd compliment his colleagues.
39:40If things were going bad, it was always their fault, not his fault.
39:44He was PM this time.
39:45There was no way he could place the blame of other people.
39:48The blame laid firmly with him.
39:50Ryan Mark, you're fired.
39:55As one door closed, when we got the dinner, another opened.
39:58We're not surprised.
39:59Oh, Thomas.
40:00That's what I said.
40:01How are you?
40:02You're not surprised, mate.
40:03I'm like John Gotti.
40:04They can't get me.
40:05If only that were true.
40:08As Lord Sugar slips into something more comfortable, the pressure was hotting up for the eight remaining
40:15candidates.
40:16Ryan, bring on week nine.
40:19For your next task, I want you to take a track belonging to an unsigned artist and remix
40:27it and turn it into the next big thing.
40:33So, on this task, Dean was in his element.
40:36As an act for you, it's super important.
40:38You know that you're in the right hands.
40:40We want to make sure we get you the right opportunities and the right exposure.
40:44And because they put on a charm offensive, they ended up getting the band they wanted,
40:49which was great.
40:50Thank you very much.
40:51But in the studio...
40:52Right, if we could pause that.
40:54Yeah.
40:55There were discordant discussions.
40:57Do you agree or what?
40:58Yeah, but we don't have very long, so we just need to focus on actually remixing this.
41:01Okay, an O is a very...
41:03Okay, Dean.
41:04Dean.
41:05And irritating feedback.
41:06Lottie, I'm the PM.
41:07I've got to make the decision.
41:08Is that okay?
41:09I don't like the O.
41:10I'm going to change it.
41:11So you want to waste time on changing an O?
41:12Lottie, you're the one who just changed the O.
41:13Yeah, I mean, it didn't come as a surprise to me when Lottie and Dean virtually came to blows while they were remixing the music.
41:22Thankfully, Lottie and Dean managed to put aside their creative differences.
41:26Wait for it, wait for it.
41:28It's very, very workable.
41:31It was good.
41:32To create a track that was music to their client's ears.
41:40We could use it on social media.
41:43We could go up to 17.
41:4517k.
41:46It's been an absolute pleasure.
41:47It's been a pleasure, ladies.
41:48It was a pleasure.
41:50On Empower, Thomas and Marianne were paired up again.
41:55I was thinking on a 50-50 split and that's non-negotiable really.
41:58This didn't bode well.
42:00Now, Thomas, bless him, he thought he was on the X Factor.
42:03I feel like Simon Cowell sitting here.
42:05He charged in like a bull in a china shop, no niceties whatsoever.
42:0950-50 split, can't be any better than that.
42:12Unfortunately, Thomas has got one mode in negotiation and he doesn't have that delicate spot in recognising you're dealing with creative people.
42:21And Marianne, she just stood by and let it happen.
42:25Their client had one very specific piece of guidance.
42:28Have you had a previous campaign like this?
42:31What worked?
42:32What didn't?
42:33Love songs don't necessarily work for us.
42:36And what did Thomas do?
42:37He goes and picks the love song.
42:39I can see he's working this song.
42:41So we got a deal?
42:42Brilliant, mate.
42:43Well done.
42:44Great voice.
42:45The client was a sports company.
42:47They wanted something energetic, some kind of upbeat music.
42:50I need someone who makes me happy.
42:55I like that bit.
42:56Happy.
42:57The song was called Happy.
42:59Happy.
43:00The lyrics had the word happy.
43:02Ebony, she left me because of jealousy.
43:05That's out.
43:06But Marianne didn't seem very happy.
43:08That's out.
43:09Time for me.
43:10That's out.
43:11Everything else can go but keep happy happy.
43:12They ended up trying to get rid of all the lyrics apart from the word happy.
43:16And they even put Marianne in the booth to try and sing and liven it all up.
43:21Make me happy.
43:22No.
43:23That sounded quite good, actually.
43:24I'm not hitting it.
43:25To be honest, it was a bit of a car crash in slow motion.
43:27You can fix my pitch.
43:28We can edit you.
43:29Thomas just would not accept that this was the wrong song for the client's brief.
43:35And yet again, Thomas got carried away doing his own thing.
43:43The only thing that could happen would be that it's not happy enough.
43:47In their pitch to the client.
43:49Cut to grassroots football.
43:51These kids are kicking around.
43:52Lewis tried to drown it out.
43:54Or a cityscape or wherever they are enjoying their time.
43:57They're kicking with their friends.
43:58Talk faster, Lewis.
43:59And then it starts to build the anticipation.
44:00Maybe they're walking out of the tunnel.
44:02Maybe they're looking around the stadium.
44:03There's thousands of people there staring at them.
44:05And everyone's roaring.
44:07I think they can still hear it.
44:08The guys are running down the pitch.
44:09They're flying.
44:10They're enjoying.
44:11They're smiling.
44:12You can maybe flick between grassroots level.
44:13Surprise, surprise.
44:14Their client was anything but happy.
44:15It's going to have to be a no from us.
44:17I don't think we want to take this any further.
44:20I'm not happy with all four of you at the moment.
44:25It was the moment we'd all been dreading.
44:27Look, I really like Thomas.
44:29His enthusiasm.
44:30His bubbly enthusiasm.
44:32He reminds me a little bit of myself at that age.
44:35But, you know, he ran out of chances in the end.
44:38You give your all.
44:39And if this was a war.
44:41And I was a general.
44:42And we were in the trenches somewhere.
44:44Who would I take with me out of you lot?
44:46Him.
44:47No question of it.
44:49But we're not in a war.
44:51It is with regret that you're fired.
44:57Thank you all very much for the opportunity.
44:58I really enjoyed myself.
44:59See you soon.
45:00Bye.
45:01That's it, Private.
45:02Keep it together.
45:03And Thomas wasn't the only one.
45:04Yeah, Marianne, she's a very bright lady and obviously quite successful in her own business.
45:15But time and time again, she was railroaded by Thomas into bad decisions.
45:21And I need someone stronger than that.
45:24I think it's the end of the road as far as I'm concerned.
45:27Marianne, you are fired.
45:29Thank you, Doctor.
45:30Thank you, Doctor.
45:37Week ten.
45:38And the six remaining candidates try to capture the sweet smell of success.
45:43For your next task, I want you to create a new perfume.
45:49Unison went for a unisex perfume.
45:52They are young professionals.
45:54You know, this is their power smell.
45:56With a powerful pong.
45:58Is it nice?
45:59I think it's nice, but for all that we've got in it...
46:04Is it not overly...
46:05I'm expecting...
46:06Wow.
46:07That's quite strong.
46:08Scarlet was all about bold branding.
46:09Scarlet was all about bold branding.
46:11Let's go with the hexagon.
46:12It would appeal to both men and women.
46:15Game faces.
46:16Whilst Lottie...
46:17We can open it up.
46:19Try to capture the essence of their scent.
46:22Both of you looking directly at the camera...
46:23Or slightly...
46:24Look at me.
46:25Right, so if you look directly at the camera...
46:27Karina, if you can look at him.
46:29And raise one eyebrow.
46:31Here we go.
46:33My only thoughts are...
46:36Because she's like holding a telephone...
46:38Does she look a bit like a receptionist?
46:40No, not at all.
46:41I think that it says, you know, power is calling.
46:43To me, it looked like someone making a ransom call.
46:47It really didn't convey the message about equality.
46:50When it came to the pitch...
46:52I'm gonna lose the board.
46:53Yeah, I agree.
46:54Yep.
46:55Karina, as the project manager...
46:57Made a very good decision by not taking the poster in.
47:00Sell the dream rather than show them a nightmare.
47:03Risky, but I think it was a good idea.
47:06The bottle and the packaging had some uniqueness about it...
47:09And would stand out.
47:11Thank you so much.
47:12Thank you so much.
47:13On Empower...
47:14Are you gonna dip?
47:15And I'll make a note.
47:16Yeah, okay.
47:17Pamela's perfume was aimed solely at the modern woman.
47:20Mandarin and seaweed.
47:22No.
47:23Pamela, she's in this business basically.
47:25She should know about it.
47:27But she left all the marketing to Lewis.
47:30How did he get this so wrong?
47:32Yeah, wait until you see the packaging.
47:35So, give me thoughts.
47:37To be honest, this could be like an ointment to take with you when you're backpacking.
47:40This could be deodorant.
47:41And also Lewis.
47:43He spelled parfum wrong.
47:45What a parfum?
47:46It's a U-M.
47:47Parfum.
47:48I'm trying not to be negative, but why would this girl need fragrance?
47:51It's just someone who's breaking the mould.
47:53No, she's walking through rocks.
47:54Why?
47:55The idea is she's independent.
47:56She has a backpack.
47:57I don't know why you're smirking, Dean.
47:59It's you in the pitch next.
48:01Now, Dean went to pieces in the pitch.
48:04Apologies.
48:06Fragrance falling out of the pocket.
48:09Yeah.
48:10Um.
48:11So, I mean, our smell is very much orientated towards citrus.
48:15So hopefully with this, you'll be able to gauge that top note element.
48:19In fact, in one of the pitches, he produced a bit of paper to smell from under his armpit.
48:24I'll just do a quick spray.
48:27Hardly the image one would want to convey.
48:30I, for one, wouldn't want to smell that.
48:32Is that the smell of fear?
48:34Well, there was certainly a bad smell in the boardroom.
48:39That's your product here, right?
48:41Yes.
48:42And the strap line is push boundaries, move mountains.
48:46It comes across to me like something that you'd take for constipation.
48:50Dean brought nothing to this task, in my opinion.
48:54And to be perfectly honest, he's been lucky to remain up until now.
48:58You seem to have lingered around.
49:00And that's my feeling.
49:02There was no way he was going to make it into the final five.
49:06It is with regret that you're fired.
49:09Well, Trigger, Karen Ford, thank you for the opportunity.
49:11Good luck.
49:13Cheers.
49:14After ten tortuous tasks.
49:21Look at this.
49:22This is final five, girls.
49:24How are you feeling?
49:26We know what's in store and it's terrifying.
49:28The candidates were summoned for their most gruelling test yet.
49:32I'm utterly petrified of Linda.
49:35Yeah, everyone is.
49:36It's interview day.
49:38In this task, there is absolutely nowhere to hide.
49:43And no one to blame other than themselves.
49:46Today, I'm going to put you in front of four of my most trusted advisors.
49:52Upstairs waiting.
49:54Mike, silent assassin suitor.
49:57Claudine, make him cry, Collins.
50:01Linda, last word, plant.
50:04And Claude, the gloves are off, Litna.
50:08First lamb to the slaughter.
50:11Right.
50:12Ladies and gentlemen.
50:13Good luck.
50:14Librarian Lottie.
50:15She loves an argument.
50:16She loves rolling her eyes at you when you're not looking.
50:18So, she's got to now take what she can give.
50:21Can you explain the business idea that you would like Lord Sugar to invest £250,000 in?
50:27Absolutely.
50:28So, it is a members club for ladies of the countryside.
50:32Generally, socially elite.
50:33That's my target market.
50:34We organise monthly events such as sporting, shooting and equestrianism.
50:39So, like a modern day version of Downton Abbey.
50:43Yeah, a business idea was so focused on being elite.
50:48The criteria to join was that you even had to speak in a certain manner.
50:53Can I ask you a question?
50:55I'm from Leeds.
50:56I'm from very humble beginnings.
50:58Does someone from Leeds speak the Queen's English?
51:01To be perfectly honest, I don't even think Baroness Brady would have been allowed to join.
51:06So, do I speak the Queen's English?
51:08I'd say that you have very good English, yes.
51:10Okay, there might be a niche market in what she wanted to do, but when we drilled down into it, it was more like a Jane Austen novel.
51:19She was making promises of what was going to happen without any hard facts or numbers behind it.
51:25My profit plans are in-depth and vast.
51:31Where are they?
51:32They are not currently in my business plan.
51:34Are they somewhere else and you forgot to put them in?
51:36Yes, they are.
51:37Really?
51:38Yes, genuinely.
51:39You just forgot to put them in there?
51:40Yes.
51:41Because that sounds to me like the dog ate my homework.
51:43It is very poor.
51:44Are you serious about looking for investment or is this just a game?
51:49She's very, very young, quite articulate, but she's got a hell of a lot to learn.
51:55It's not a case of a different class, Barry. I don't care about that.
51:59There isn't enough meat on the bones financially.
52:02I do wish you all the best for the future, but it is with regret, Lottie, that you're fired.
52:08I wish you all the best of luck. Thank you very much.
52:11Next up.
52:17I'm not scared.
52:18Lewis.
52:19I'm not scared.
52:20I'm going up.
52:21Yeah, he's terrified.
52:22Oh, Lewis, good luck.
52:23Lewis has done very well in the process up to now.
52:26He's a digital marketing man.
52:28I've got a master's in marketing. That's great. I'm great at things like promotional videos, video editing, and the branding and packaging side of it. I'm all over that.
52:35And I assumed he would have based his business plan on that, but I was wrong.
52:42Just explain your business plan to me.
52:45I'm looking to take people between the age of 21 and 35 years old away for a week each summer in essentially an event week.
52:54His business plan was to become a tour operator.
52:57And I'm looking to kind of revitalise the youth tour operator.
53:03I mean, these type of businesses are actually going out of business.
53:08Is his investment safe, secure?
53:11I don't think it's a safe investment. I don't think that's what I'm trying to...
53:13Thank you, Lewis. I agree. It's not a safe investment.
53:16I've often said in this process that people should have experience in the business that they want to go into.
53:22The only experience Lewis had was being a holiday rep a few years ago, and more to the point, he hadn't done any homework on his business plan.
53:30Have you been to Croatia?
53:31No, I haven't.
53:32No, I haven't.
53:33So your first week is somewhere that you've never been.
53:38Can you point it out for me, please? There's a pin.
53:44And here's a globe.
53:45I use something called Google. This is way before my time.
53:50Lewis is a bright young man.
53:52I had high hopes for you.
53:54And I know he was deflated at the end of the process, but he's a digital marketing man.
54:00Had he had come with a proposal for a digital marketing business, who knows? Things might have been different.
54:06I know it's been your dream, but it's not a dream that I share.
54:10So, Lewis, you're fired. Thank you very much for your time.
54:17Cheers.
54:18Yeah, keep in touch.
54:19Cheers.
54:20It's Pamela.
54:21Now, Pamela is a very smart young lady and already launched her own beauty brand on her own.
54:30So my business is called Moxie Loves. It's a cosmetic brand.
54:33And essentially what we're trying to do is create problem-solving, solution-based products around beauty.
54:38Beauty is a very lucrative business. However, it is a very, very competitive market.
54:45She claimed that she was an inventor and that was intriguing.
54:50I just have to question if you really are an inventor of products because when I did some research,
54:57Yes.
54:58I found this product, which is absolutely identical to your product.
55:05Okay.
55:06I would have to be a fool to believe that these products were not identical.
55:11I didn't copy that product. That was not something that I did.
55:14Pamela.
55:15No, look, I appreciate what you're saying.
55:16They don't look the same to you?
55:18To be really scalable, Pamela needed a much wider product range. She just simply didn't have that.
55:25I don't see you as my business partner. And so, Pamela, it is, with regret, you're fired.
55:33Thank you, Claude, thank you, Karen, thank you, Lord Chuck, for the opportunity.
55:36Well done, girls.
55:37Well done.
55:38See you soon.
55:39Congratulations, you are in the finals.
55:42We're the finalists. I feel like now it's just, ultimately, let the best women win.
55:48We've got Karina.
55:50You feeling good?
55:51I'm feeling great.
55:52To the river, look, it's fine.
55:54Straight talking.
55:55Running through Cambridge with a massive pole.
55:58I quite enjoyed that.
56:00No nonsense.
56:01But a real team player.
56:04Follow me.
56:05Here we go.
56:06Keen to prove she can bring in plenty of dough with her bakery.
56:09I've got a bakery so I know about products and flavouring.
56:13Happy.
56:14Karina has been exceptional throughout the process.
56:17Nine out of ten wins, I mean.
56:19Smashed it.
56:20Smashed it.
56:21She's got a lot of common sense, she speaks her mind, and she's super down to earth.
56:26Well done.
56:27Karina has a bakery and a coffee shop specialising in artisan bread, and then she wants to go
56:35on and expand and open more shops.
56:37The high street, as we all know, is shot to pieces at the moment.
56:42However, people have to eat, and there are great margins in baked goods and coffee.
56:48So it's an attractive proposition as an investment.
56:51If I were to win the investment, it would really help me with what I want to do with my business
56:55and the brand, and this is what I need.
56:58I really want to win.
56:59And then there's Scarlet.
57:01I'm a headhunter, so I work at the global market.
57:04Fearless and unflappable.
57:07Oh, I think we need to just make a decision.
57:10With a laser beam focus.
57:11What do you make of Scarlet?
57:12I like her very much, she's very considered, she's very thoughtful, she's very professional.
57:16Amazing, thank you so much.
57:18She's someone with huge integrity.
57:20Yeah.
57:21Now Scarlet is a very talented headhunter specialising in the engineering industry.
57:27She's already set up her own agency, and in less than a year, she's brought in six figures
57:33in terms of turnover.
57:34The way that I look at it ultimately is who's going to bring value.
57:37I'd think about if I was going to employ somebody.
57:39She needs to attract the kind of high-level CEO type for her business to grow.
57:45That's where I can help.
57:47Winning this would mean everything.
57:49It would completely change my business, and really my whole life, and my family's life as well.
57:55That is my end game, there is no doubt about that.
57:58To the final two.
57:59To the final two.
58:00Well done.
58:01Well done to you as well.
58:02So, I've got two great finalists here.
58:05However, there's one more hurdle, they've got to jump, in order for me to say to them,
58:10you are going to be my business partner.
58:14So who's it going to be?
58:16The Apprentice final next on BBC One.
58:18Big time.
58:19I've got to make it show, yeah.
58:21Big time.
58:22I've got to make it show, yeah.
58:24Big time.
58:25Big time.
58:26Big time.
58:27So much larger than life.
58:33Big time.
58:35I'm going to wash and grow.
58:37Big time.
58:38I'm going to wash and grow.
58:40Big time.
58:41Big time.
58:42Big time.
58:43Big time.
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