00:00All I'm doing is removing friction.
00:02Friction is the enemy of all business.
00:04It is.
00:05The less friction, the better.
00:06And that's not just internal friction.
00:08That's also friction of how your clients do business with you.
00:11The less friction, the better you succeed in the marketplace.
00:14And this can't be this conjoined.
00:16They have to be in sync.
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