- 5 months ago
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00:00This is not about a job any more, this is about me investing £250,000 into a business with one of you.
00:11Heading to London, 16 potential business partners all keen to kick start a company.
00:19I'm not looking for a friend, if I want a friend I'll get a dog. I'm looking for a partner.
00:25I need you to stand up and show me what you lot are made of.
00:30On offer, a 50-50 deal with the nation's most demanding investor.
00:35I put you into a little piddly little business and you've made a complete mess of the figures.
00:41Willing to bankroll new business in tough times, Lord Sugar is on the hunt for one winning partnership.
00:47That first few lines there was you digging a bloody great big hole. Shameful really.
00:53Start the car.
00:54It's a deal worth fighting for.
00:56Are you gift ideas now? The last five.
01:0016 candidates.
01:02Some hair clippers, some beard trimmers.
01:04I feel physically sick.
01:0612 tough weeks.
01:08They want that tan as soon as they can.
01:10One life-changing opportunity.
01:13You're fired. You're fired. This is my boardroom. And by the way, this is my money. You're fired.
01:20Previously on The Apprentice.
01:29You're going to create a new image for English sparkling wine.
01:32Action.
01:33Both teams got a taste for the bubbles business.
01:36You can smell Christmas cake.
01:38Tom left half his team.
01:40Have you guys got time to do the props and model?
01:42To do the work.
01:43We're literally going straight into a wine tasting.
01:45We can't do it.
01:46All right.
01:47If we just do it.
01:48And their campaign fell flat.
01:50Do you think that really reflects the Englishness of what you're asked to do?
01:53On Ricky's team.
01:55Hey guys.
01:56His sparkling vision.
01:57I just don't want it to be too cheesy.
01:59No, it won't be.
02:00Got blurred.
02:01Less fizz and more sparkle.
02:03Great.
02:04By Jenna and Stephen's video.
02:06That's horrible.
02:08With the experts, it left a bad taste.
02:13In the boardroom.
02:14You've won.
02:16Tom scraped through.
02:18Didn't tell you to make a carry on boozing movie.
02:21Ricky got it in the neck.
02:23I don't know what you were thinking.
02:25Stephen managed another round.
02:27If I was project manager again, I would definitely deliver another victory.
02:30You are the project manager next and I expect you to win.
02:34But for Jenna.
02:36You should not have been making a humorous video.
02:39The party was over.
02:41Jenna, you're fired.
02:43And she became the ninth casualty of the boardroom.
02:47Now, seven remain to fight for the chance to become Lord Sugar's business partner.
02:596am.
03:00Hello.
03:01Good morning.
03:02This is Lord Sugar's office.
03:03Lord Sugar would like you to meet him in the city.
03:04The cast will be outside in 30 minutes.
03:05Guys.
03:0630 minutes to meet Lord Sugar in the city.
03:0730 minutes to meet Lord Sugar in the city.
03:08Right.
03:09See you in half an hour boys.
03:10Hey.
03:11Hey.
03:12Hey.
03:13Let's go.
03:14Hey.
03:15Hey.
03:16Hey.
03:17Hey.
03:18Hey.
03:19Hey.
03:20Hey.
03:21Hey.
03:22Hey.
03:23Hey.
03:24Hey.
03:25Hey.
03:26Hey.
03:27Hey.
03:28Hey.
03:29Hey.
03:30Hey.
03:31Hey.
03:32Hey.
03:33Hey.
03:34Hey.
03:35I'm so positive today. I'm so motivated. I can't wait to get out. I really can't.
03:49We've got no other option to win this.
03:52I was on the edge of a cliff, one foot over the edge, pulled back in, so I'm going to give 110%.
03:59No-one wants to lose it. You know, it's home straight now, isn't it? The finals round the corner.
04:10The city. One of the world's great financial centres.
04:22High above the early morning rush.
04:25Lord Sugar.
04:31Good morning. Good morning, Lord Sugar.
04:34Well, here we are looking out over the great city of London.
04:38Now, Londoners like to work hard and play hard.
04:43But with the economic climate as it is at the moment, people are looking out for a real deal.
04:49And that's what your next task is all about.
04:53It's all about the new fashionable daily deal website.
04:58You will go and seek out suppliers like restaurants, hotels, shops, and you've got to negotiate with those people to get the best discounts.
05:10You've got to present your deals to the daily deals company tonight, and if they like them, they'll put them online and they'll go live for 24 hours.
05:21The team that takes the most amount of money will win, and in the losing team, one of you will be fired.
05:30Stephen, you already know that you're going to be the project manager of Stirling.
05:37Yes, Lord Sugar.
05:39As far as Phoenix is concerned, you best sort it out amongst yourself.
05:44Everything clear? Yes, Lord Sugar.
05:46OK, I'll see you back in the boardroom in a couple of days' time. Good luck.
05:49Today, the teams must act as agents for an online daily deal company.
05:57Daily deal websites offer discounts on almost anything.
06:02From high-end restaurants and hotels, to health and beauty treatments.
06:08It's a fast-growing business worth millions.
06:14It's very simple, this task, actually. It's about negotiation and persuasion, fundamentally.
06:17Losing's not an option now. There's no defeatist in this. We're going to win this.
06:22It's just how much we're going to win it by, is all I'm thinking about.
06:329.30am.
06:34Base for both teams, daily deal company Quinoa.
06:39My name's Graeme Walker, and I'm the CEO.
06:42Before they get started, some expert advice.
06:44Today, you guys are going to be acting on behalf of Quinoa, negotiating for the most compelling offer for our audience.
06:51You can buy pretty much anything on a daily deal site these days.
06:55We aim for the higher end of the market, the top end.
06:58So, as you go about and negotiate deals with prospective merchants, is the discount that you're negotiating sufficient to entice the customer to actually want to buy this deal?
07:06So, good luck, and we'll see you at seven with, hopefully, lots of deals to choose from.
07:11One day, to get knocked down prices on luxury services.
07:16But only deals approved by the company will go live on its website.
07:23Keen to run her team.
07:26I'd like to be product manager, because I do email marketing, this is what they do.
07:30Jade.
07:31I think I'd do well on this.
07:32It's not having a good offer, good pictures.
07:34I'll go Jade.
07:35Yeah, I'm behind 100%, yeah.
07:37I'm definitely the best person for the job in this case.
07:40I work with companies like this, and I know what offers work well.
07:43OK, I'd like to book the ones we want, because they're all in London, and then we plan who's going to go to which one.
07:49The key to winning this task, potentially, for me, is actually in the small detail about the number of deals you're getting at each place you're going to.
07:55Instructed to run the other team, Stephen.
07:58So, hopefully, we can go in and get maybe five or six premium deals from these locations that we choose.
08:04Obviously, the pressure's on.
08:05My strategy is to get as many deals as possible.
08:08Ricky, you're going to go off on your own.
08:09OK.
08:10You're obviously a very, very good negotiator, and I trust you to do that.
08:13So, me and Gabriella are going to be in London, going to as many places as possible.
08:16I've positioned myself with Gabriella.
08:18I just feel that some things are a little bit beyond her.
08:20So, I think I have to really keep her under a short leash today, but really get the best out of her.
08:24Both teams get a map of London.
08:26I would say central as possible.
08:29And a list of likely businesses.
08:31Logistically, we might not be able to get around to as many as we would like.
08:34But what we can do is when we're at the locations, we can negotiate on a number of deals.
08:39Ricky, you're clear what you're doing, yeah?
08:40Yes. Crystal?
08:41Yep. Sorted.
08:42Keen to get cracking.
08:44Come on.
08:46Stephen's team sets out in search of multiple deals.
08:52Staying put with a more selective approach.
08:54I'd rather have quality over quantity.
08:57Jade?
08:58Yeah, okay.
08:59This restaurant is an amazing place, absolutely amazing, and they will be keen to get people in.
09:03Menus by Marcus Waring, who's a Michelin style chef.
09:06I think you've got Sanctuary Spa, 100%.
09:08I think we should look at teeth whitening as the second one in the area.
09:10My reservation with that is teeth whitening.
09:12We can get them at any deal site you want to go to.
09:14It's not that very exclusive.
09:15Yeah.
09:1811am.
09:20We're in the area.
09:21I was going to pop by and just take a moment of your time to talk through how we can benefit you.
09:26Making appointments on the move, Gabrielle and Stephen.
09:30Okay, perfect.
09:31Great.
09:32So I look forward to see you then.
09:34First on the list, a dentist's appointment.
09:38Hi, I'm Gabrielle.
09:39Lovely to meet you.
09:40Nice to see you.
09:41How are you doing?
09:42Stephen, very pleased to meet you.
09:43How are you?
09:44Well, I guess, yeah, so in terms of what you provide, it would really encourage us to find out a little bit more about that first and foremost.
09:49The product that we use is a power whitening system.
09:52We found the best way to do it is to do what we call a deluxe type system where you have a power whitening hour surgery session and you get a home kit.
10:00Well, we do it for 475.
10:02Our reduction based on the retail price, you mentioned 475, would typically be about a 40% reduction.
10:0940% sounds like a lot to me.
10:10I would say that, you know, I wouldn't necessarily go all the way to 40%.
10:14Probably about, I'd be willing to knock 100 pounds off.
10:17With the dentist's offer on the table, a chance for Stephen to test his multi-deal strategy.
10:24So, you've got your deluxe option with the home care kit, then we could perhaps have a deal for the, without the home care kit, so you've got two options there.
10:30Is that something that sounds quite good for you in terms of the platform?
10:32Yeah, I mean, you know, we're a practice, but at the end of the day, we're also a business, so, yeah, absolutely.
10:38Stephen's strategy is to get as many deals as you can in each place.
10:42That means they have to be very professional and very efficient.
10:45So, that's 75 for the price of 279 and 75 for the price of 199.
10:50Perfect.
10:51That's correct, lovely.
10:52Okay.
10:53The deals down here, so, so far, so good.
10:56In Mayfair...
10:58I'm slightly behind because of the timing.
11:00Outside his first appointment, a call to Stephen from Ricky.
11:04So, my movement, so when I come out of here...
11:06You're going to Champneys, this is the hotel in Tritting, Hertfordshire.
11:09That will take you, Ricky, about an hour to get there.
11:12I'm more than happy to do that, guys.
11:13There's a possibility they don't want to give discounts and any commissions.
11:16I could go all the way there for an hour, and an hour back, and I've done nothing.
11:19I'm very, very sure that if you go and pitch that correctly, you can do maybe eight or nine,
11:23maybe even ten deals with them.
11:24No problem.
11:25I'll speak to you guys in a bit.
11:26Ricky, really, really important questions.
11:27Don't forget the questions to ask about the discount, what their period is.
11:31And again, how many people are they getting...
11:33Gabby, Gabby, you don't have to teach me how to suck eggs.
11:35I know how to ask all that.
11:36I'm in a rush.
11:37Before taking the trip to Tring, up 28 floors...
11:41Fred?
11:42Hello, Ricky.
11:43How are you doing?
11:44...to a high-class hotel restaurant.
11:45Let me show you...
11:46Excellent, thank you.
11:47...one of the best spots.
11:48We get a lot of very important people who come here, actors and actresses.
11:53And this is, look, this is what they get here.
11:55I haven't got too much time, so I want to show you something else.
11:58The restaurant you see have been designed in a very, very nice way, with this raised elevation here,
12:03which means that everybody gets a view.
12:05I hope you don't mind.
12:06I want to show you something else.
12:08It's our kitchen.
12:09It's one of our signature dishes.
12:10I've got a nice scallop dish for you.
12:18Absolutely fantastic.
12:19Right, I am conscious of your time, so if you have a final conversation...
12:22Thank you very much, Andre.
12:24I want to show you something I'm sure you have never seen before.
12:29So I'm going to phone up now.
12:30Do you want to keep having a look at the experiences?
12:32Yeah.
12:33At the website office...
12:34Jade, do you want...?
12:35Hold on.
12:36Let me just phone first before you ask me questions, and then we can talk.
12:39Still sitting tight, chasing high-quality clients, Jade.
12:43Because ideally, you're top of our list, really, to come and see, so as soon as you can.
12:48When are you available, Mary?
12:49Appointments fixed.
12:51Cheers.
12:52Bye-bye.
12:53Adam, you're going to go with Tom.
12:54It's off to knock down prices on some top-class service.
13:00Heading for an exclusive female-only spa, Jade and Nick.
13:06I think this one's absolutely vital that we get the sanctuary.
13:08Yeah, no, 100%.
13:09In terms of, like, leading the pitch for it...
13:12I'm going to do it.
13:13You're definitely going to do it?
13:14Yeah.
13:15I would like to do it, too.
13:16This is a very important one, isn't it?
13:18I'm sure I'll be fine.
13:19Hello, Michelle Feeney.
13:20The CEO.
13:21Michelle.
13:22Hi.
13:23Jackie.
13:24I'm Nick.
13:25I'm a spa director.
13:26Nice to meet you.
13:27We are representing a luxury daily deals site.
13:33We want to work with you guys and come together with some kind of package.
13:38One of our most popular packages is our spa indulgence package.
13:41It gives you full access to the spa facilities.
13:44Yeah.
13:45It's a five-minute treatment, and that is £110.
13:49Really, we want to offer something, you know, really good, but at a discount.
13:55We do, at Sanctuary, do deals, but not really highly discounted.
14:02The site generally works.
14:04There's a 50% discount.
14:07The 50% rate is a far higher discount than we have ever, ever done.
14:1512.30pm.
14:21Fantastic, another view again.
14:22Still being swept along by the restaurant manager.
14:25Look at that.
14:27Spectacular.
14:28Recruitment manager, Ricky.
14:30Excellent.
14:31Shall we sit down inside and...
14:32OK, let's go.
14:33Fantastic.
14:34After five-star views and sautéed scallops, time to squeeze in some business.
14:40The website we're representing, it's a high-end daily deals website.
14:44So it's ideally to bring a new base of customers to you.
14:47A three-course meal, which might be £100 in a restaurant.
14:50We'd be offering that for £50.
14:51It's a lot of them.
14:52We have 50% discounts with our partners.
14:54Sorry.
14:55Can't do it.
14:56So you wouldn't be able to do any discount whatsoever?
14:58No.
14:59I wouldn't even give you 10%.
15:00OK.
15:01Can't do it.
15:02If we could bring in, say, a couple, for example, it's £65 for a three-course,
15:05which is £130 for the pair.
15:06Yeah.
15:07Would you be prepared to let us do something if the two of them were sitting down together?
15:10So it could be, I don't know, £100 for the pair?
15:12No.
15:13So it's £50 each?
15:14No.
15:15We couldn't do it.
15:16Not even, say, £100 and...?
15:17Not even £1.
15:18Not even £1?
15:19No.
15:20OK.
15:21Just wanted to clarify that crystal clear.
15:23Having eaten up his morning...
15:25Thank you very much.
15:26See you later.
15:27..no meal deal for Ricky.
15:29I'm very frustrated about this meeting.
15:31And, honestly, that was a bit of a waste of time.
15:33I've learnt a lot of lessons.
15:35I'm going to use this to motivate me for the rest of the day.
15:38Central London.
15:40In terms of what you're requesting, it would be full access to the day spa,
15:45a 25-minute treatment, a glass of bubbly, two-course lunch
15:49and a product for £99 each.
15:52After an hour massaging figures,
15:55last chance for Jade to smooth out a deal with the spa.
15:58That's a high discount.
15:59Yeah.
16:00And is there any movement on that?
16:02Because that is at the top end.
16:04I think we, you know, we...
16:06We're confident that we are going to push for...
16:08You are our number one people to come see.
16:10Yeah.
16:11You're the people we want to push.
16:12We think that you've got the right brand and the right product.
16:15You're the people we're confident.
16:17If you could work with us, we'll get the best response.
16:20Right.
16:21OK.
16:22So, we could potentially offer the 50% discount.
16:25That sounds really good.
16:26Fantastic.
16:27We have got such a high discount on it.
16:28You've given us a great deal.
16:29Fantastic.
16:30We would love to work with you and we're very happy that you've done this special package
16:35for us.
16:36Thank you very much.
16:37We know this is a great deal.
16:38Lovely.
16:39Hopefully it will work really well.
16:40It will work for all of us.
16:41Yeah.
16:42I'm really, really happy.
16:43We've got a great deal which should cost £200.
16:46We've got it for £99.
16:48That was worth spending the time over because that is an amazing deal.
16:51Absolutely.
16:52Good afternoon.
16:53Hi.
16:54Good afternoon.
16:55A luxury boutique hotel.
16:56This is gorgeous.
16:57I love all this.
16:58It's the Spanish reception room, isn't it?
16:59Dispatched by Jade to get a deal on a classy supper for two, Tom and Adam.
17:05That's absolutely delicious.
17:06Typically, when we work with our partners, we work with a kind of 50% on the typical RRP.
17:15Is that somewhere we could start off with this off of you guys and see how it goes and maybe
17:20develop the business going forward?
17:2250% is a lot.
17:23You know, 30, 35% is kind of where we would typically find as an acceptable level to us.
17:29If there's any way maybe we could push that.
17:31Yeah.
17:32Is that something to be...
17:35I'll be honest, I think 35% discount is as much as we can offer.
17:40Yeah.
17:41Is there no way possible at all we could do the 35% off plus a complimentary tea and coffee?
17:48I mean, that's...
17:49That'd be fantastic if you could.
17:51I mean, come...
17:52Tea and coffee.
17:53It'd be fantastic and it's low cost.
17:58I know you've got margins to meet on the menu and I completely respect...
18:01I respect that, you know.
18:02If you could throw in the tea and coffee, it'd be great.
18:03OK, guys, listen, you drive a hard bargain.
18:04We'll give it a go.
18:05It's a 24-hour sale.
18:06You and Chad.
18:07We'll do tea and coffee.
18:08Fantastic.
18:09That's great.
18:10Thank you very much.
18:11Thank you very much.
18:12Thank you very much.
18:14No worries.
18:15No worries.
18:16Not a fantastic start, but I'm pretty pleased, mate.
18:20I'll be up front and honest with you now and I'll be as blunt as I can.
18:32I really don't think going to this hotel in Tring's a good idea.
18:35Why?
18:36I feel like if I'm doing that, I'm spending three hours and I could go to two other hotels
18:41and another restaurant in London in that time.
18:43I believe that you can get more deals out of that Tring place.
18:48If we don't get anything out of it, you're prepared to take that risk.
18:51I'm going to put my neck on the line here, but I say go for it 100% because that's my decision.
18:55That's fine, guys.
18:56Appreciate the help I speak to you after.
18:58Today, I just feel like everything I'm saying to Stephen and Gabby doesn't seem to make sense to them.
19:03They even want to send me halfway across the country to go to a hotel.
19:06Logic says the more meetings you go to, the more people you see, the more deals you'll make.
19:10And Steve is a salesman. He should know that.
19:13This is a huge decision, Gabriel here.
19:16Do I send him to Tring?
19:21You don't have to make a...
19:23No, no, no. The only thing is that if you do send him there, he needs to go...
19:28He needs to come out of there with more than one deal.
19:30His journey there will take approximately an hour, let's say, to Tring.
19:35Actually, wait a second, Tring. Bloody hell.
19:46Ricky!
19:47I've taken your feedback on board.
19:49Now, in terms of your movements, I would like you to try to book additional appointments.
19:52That will be the rest of your day.
19:54That will be my day, right?
19:55OK, thank you.
19:57Sure, bye.
19:58With Tring binned, it's off to his next appointment.
20:05Cold calling from their car, Jade and Nick.
20:08We've got a daily deal website that we're representing today.
20:11What are you selling?
20:12Well, selling, we're looking to partner on a daily deal with yourself for...
20:17We're not interested, but thank you very much.
20:20With just two deals in the bag, they keep working the phone.
20:25Hello, is that...
20:26Is that Thai Massage and Steam?
20:28It is.
20:29I was wondering if someone wouldn't mind talking to me about potentially setting up a meeting.
20:33No, I said that, Tring is very cold.
20:36Oh, OK, thank you.
20:38Bye.
20:39I think that was a massage.
20:41You know what you just...
20:42I think that was a...
20:43I think that was a whorehouse.
20:50Right, mayhem paintball.
20:54I quite like a boat ride.
20:55I quite like that.
20:56You reckon a boat ride's high end on that?
20:58Erm...
20:59Well, it's not even a speedboat, is it?
21:01If it's a speedboat, it'll be different, but it's...
21:03It's like a ding, innit?
21:05Go-karting or temping bowling, I mean...
21:08You know, these are boys who like to think they're living their life, you know what I mean?
21:10Living their dream and exactly going temping bowling with your mates, is it?
21:162pm.
21:18What would you do, Gabriel?
21:19Tell me, cos I need to book two merchants now in addition to the ones we've already got.
21:23Five hours to go before both teams must present their deals.
21:31It's going to be touch and go to fit another woman in.
21:34Only offers that meet the website's luxury standards will get accepted.
21:41Oh, no.
21:44Fulham.
21:47Out to hook a deal with a fish spa.
21:49That is very popular, I know, at the moment.
21:51And I know in all the daily deal sites that they're always repeating it every couple of days.
21:57Gabrielle and Stephen.
21:59Oh, jeez.
22:00That is...
22:01It's tickling.
22:02Oh, my God.
22:03That's...
22:04Oh, Jesus, that's horrible.
22:06So, if you were to summarise in a word, or in a sentence, exactly what this is.
22:14I'd say it's nature's pedicure.
22:19Tiddlers nibbling, Gabrielle casts around for a deal.
22:24What is your most popular package that you do right now?
22:27Fish combined with the pedicure.
22:29OK.
22:30Although I'm not sure if the fish is what you, you know, with the high-end market.
22:33No, I think...
22:34I think there's a lot on the market that does to fish.
22:36Yes.
22:37I think you maybe want to try something different.
22:38I mean, I...
22:39Yeah, I think so.
22:40Gabrielle really pushed for the fish pedicure, but the CEO of the website was really clear
22:45this morning that they only want luxury experiences.
22:49Would you be willing to go up to 50% discount?
22:53At a stretch, I could probably push it to 50%.
22:55OK.
22:56Perfect.
22:57Thank you very much, Ben.
22:58Netted, three packages for Flaky Feet, making a total of five deals for Stephen.
23:06St Pancras.
23:08Unfortunately, we've only got about half an hour, so hopefully we might get you interested in the deal we've got.
23:13For Jade and Nick, a meeting with restaurant owner and chef Marcus Waring.
23:18What are you looking for?
23:19Well...
23:20I mean, you put a deal to me.
23:21Really, it'd be lovely for us to be able to do some kind of two-course meal with a glass of bubbly.
23:29Magical experience in a historic building with, you know, lovely food and, you know, where you can relax.
23:34Right, but show me in numbers for two people.
23:38Erm...
23:40Times Y 0.2.
23:43Is this calculator a bit strange?
23:44Yeah, I've got a phone.
23:45Sorry, this calculator's got a bit weird.
23:46That's a second.
23:47Erm...
23:48I don't know if you had to like my five, it's about 40.
23:49I can work it out if it's round numbers.
23:50Well, just, just, just, you know, if you're going to come and do these deals, I'll be honest with you guys, you've got to have done the homework.
23:57We apologise for not coming here with a plan.
23:58But to really use your experience...
23:59You have to come to the table with a sense of intelligence and a sense of understanding.
24:04I'm going to leave you for five minutes.
24:05I need more accuracy.
24:06I can't run a business like this.
24:07Hey guys, we'll see you in a minute.
24:11Bye.
24:12Bye.
24:13Bye.
24:14Bye.
24:15Bye.
24:16Bye.
24:17Bye.
24:18Bye.
24:19Bye.
24:20Bye.
24:22Bye.
24:23Bye.
24:25Bye.
24:26Bye.
24:27Bye.
24:28Bye.
24:29Bye.
24:31Bye.
24:32Bye.
24:33OK.
24:40The West End.
24:42Still without a deal, next stop for Ricky,
24:45Michelin-starred restaurant, Rhodes.
24:48Pressure for this meeting right now is on.
24:50For the time that we've got today,
24:52I need to make sure these people are going to buy before I waste any time.
24:55I would be looking at the set menu, so if it's a three-course meal for two,
24:59it would be 50% of that is the price that we'd offer it to them.
25:02It needs to be attractive enough in a 24-hour period.
25:04If we were to do a deal, it's out for one day, 24 hours,
25:09how many of you think we'd be able to sell?
25:12I mean, this would probably go against how I should come in.
25:14I should say give me as many as you want,
25:15but probably a number of about 50 or 100 at the top.
25:19So what if we were interested in maybe doing a lunch offer?
25:23Absolutely. Could we do that alongside it?
25:24We can build in more than one deal.
25:26Well, I must say, Ricky, I mean, it is very appealing,
25:29and I think we'd be silly not to go with it.
25:31OK.
25:32Thank you very much.
25:32Thank you very much, and I'll take a look at your time.
25:34Thank you so much.
25:34It's a deal.
25:36Discounted luxury lunches and dinners.
25:39Fantastic.
25:40Sealed with a second plate of scallops.
25:435 p.m.
25:52Where's seven hours gone?
25:55With just one deal in the bag.
25:57Let's call him, Jade.
25:59Adam and Tom.
26:00Welcome to the O2 message.
26:01Oh, so annoying.
26:02We need to call Jade, like, we haven't been given any sort of...
26:05What did she say to us to do afterwards?
26:07Just book another.
26:10Photography, jewellers or personal training?
26:13Jewellers.
26:13The problem is now it's after five as well, so we've got to think of places that'll still
26:18be open, so restaurants, takeaways.
26:21But with high-end, we can't put, like, a takeaway off of one, can we?
26:25Not hairdressers?
26:27No.
26:27Ah!
26:32Back at the brasserie...
26:33Hi, guys.
26:34Hi.
26:34Serving up the numbers, Jade and Nick.
26:37If we were to go down something like 30%, wouldn't work as well as 50%, but may work.
26:41We should actually leave you, at the end of everything, £55.44 from the £99.
26:46What you've just said, we should have said earlier.
26:48Yeah.
26:48You know, it'd have been a lot more attractive by coming in to me like that.
26:50We've got that in the end.
26:52I'll keep that.
26:53Yeah, you have a look at that.
26:53Plucked from the jaws of defeat, dinner for two.
26:5730% off.
26:59As is always the case, it seems to me, they haven't got their eye on the clock.
27:05The deadline is rushing towards them like a steam train at 100mph, and they don't look
27:11up and see it coming.
27:16One hour to go.
27:20Before both teams must be back at the Daily Deal website.
27:23Look, look.
27:25To submit their offers.
27:27There's awards.
27:29There's credibility here.
27:35Mate, we're like in the poshest part of London, trying to find them coupons.
27:39What?
27:40For Ricky, a third restaurant deal.
27:43Excellent.
27:43Thank you very much.
27:45And on the house.
27:47Did you know what our head chef is cooking up for us?
27:49Yes.
27:50We've got a nice scallop dish.
27:52Oh, fantastic.
27:53Pan fried to perfection.
27:54I'm Nick.
28:03David?
28:03Yes.
28:04Nice to meet you.
28:04Hi, David, Jade.
28:05Nice to meet you.
28:06Nice to meet you, Jade.
28:06I guess the cut to the chase.
28:11Would it ever be an opportunity to do test drives, I guess, Stuart?
28:15I can't see you doing anything that we're not already doing.
28:18Splitting headache.
28:20Perfect.
28:21Nice to meet you.
28:22Thank you very much.
28:24That looks like a potential option there.
28:29Oh, my God.
28:30Let me go.
28:33James?
28:33Yes, that's me.
28:34All right, great.
28:35Hi, Gabriel.
28:35Nice to meet you.
28:36Good to meet you.
28:36James, I've spoken the phone.
28:39Where's it gone?
28:42Mayfair.
28:44Good evening.
28:45I was wondering if it'd be possible to speak with whoever's in charge of marketing.
28:48We don't have a marketing department.
28:50Still trying to sniff out another deal, Tom and Adam.
28:56Perfumes?
28:57That'd be a good one.
28:58Miller Harris, are they famous?
29:00I don't know.
29:00No idea.
29:01I've never heard of it.
29:03Yeah, they're all London clients.
29:05They like the high life.
29:06They like top-end products like yourselves.
29:07You know, as soon as you saw you, you jumped out at us, really.
29:10Do you know Miller Harris?
29:11Yeah.
29:12Yeah, Tom's a lot more familiar with it than me.
29:15His girlfriend shops in.
29:16She's bought perfume and so on and so on.
29:19I'm not local.
29:20But, yeah, Tom's very familiar with it.
29:22Very familiar with it.
29:23So would you be able to do a 50 cent off on the candle set as the offer?
29:28I think we should try it.
29:29Okay.
29:30To get this signed off and ready for 12, we need to get a contract signed in the next four minutes.
29:35I know I wouldn't like to put that pressure on you.
29:3915 minutes before both teams must be back at the Daily Deal Company.
29:45Oh, I feel a bit of pressure.
29:58I've got to be honest with you, Ricky.
29:59I'm feeling a bit of pressure here.
30:00I mean, all I've seen is red lights in front of me in the cars.
30:02It's an absolute nightmare.
30:06What we need to remember, I know you're going to feel the pressure, is we have got some good deals out there which I think are going to be popular.
30:12Blood.
30:12This way.
30:217pm.
30:24Come on, guys.
30:25Time to hand in their paperwork.
30:28Hi, Graeme.
30:29On Jade's team, six deals.
30:32Thank you very much.
30:33Lovely.
30:34I feel that the deals have definitely been on brand.
30:38It's really hard to know whether we've smashed it or not.
30:41Who knows?
30:42Smart move.
30:43For Stephen, nine deals.
30:46All things considered, I can look myself in the mirror, I genuinely can say I gave 100%.
30:50Whether we've won or not, it's down to what happens tomorrow on that website.
30:56Next, which offers to go with?
30:59OK, where should we start?
31:00The company will decide.
31:02It's something new and the other thing that really I like about it is it hasn't been on any other website.
31:07Yeah, it's a good one.
31:08The deals they pick will go live at midnight.
31:13It's way off brand.
31:15It's been everywhere.
31:16For me, it's definitely a no.
31:22I like it.
31:23I think we should present both deals.
31:24Yeah, I agree with you.
31:25I think you've got to run both, yeah.
31:27Good.
31:28After 24 hours online, sales will be counted.
31:34The team with the deals that make the most money will win.
31:39Results in the boardroom.
31:41The team with the medium of the team with the مت Norman.
31:53The team with the team with the love and the jet Lone.
32:01It is.
32:05The team with the love and the ladies show.
32:05The team with the team with the magic Lone.
32:06They create more of the moon.
32:07You can go through to the boardroom now.
32:37Good afternoon.
32:51These tasks are all designed to try and replicate a business start-up, and this one was a classic
32:59example.
33:00You were supposed to go out and find some deals, and offer it to the website, and we'll see
33:07how much stuff got sold, yep.
33:11Sterling.
33:13Stephen, you threw the gauntlet down to me at the end of last week.
33:17You said, make me the team leader.
33:20So I did.
33:21So how was he then?
33:22I think the pressure definitely showed in the day.
33:24I think the pressure was on all of our shoulders.
33:26I did say that certainly we do need to maintain focus, and he listened to that and try to keep
33:30pushing forward.
33:31Tell me what you've done.
33:33I wanted to get the team out on the road as quickly as possible.
33:35We do the fish bar, which is quite in at the moment.
33:37The what?
33:38It was like a fish, guararrafa fish, I believe they were.
33:41So they basically nibble your feet and give you a massage.
33:44So Ricky went to two high-end restaurants, and...
33:48What happened there, Ricky, the high-end restaurant?
33:50We had a very detailed conversation about the restaurant, and when we sat down to discuss
33:54business, although they were ideal for our luxury daily deals website, they weren't prepared
33:59to give any discounts whatsoever or pay any commissions whatsoever.
34:02So, let me understand.
34:04How much time did you spend there at this gaff?
34:06I spent a good 30 minutes before I sat down to business and wasted a lot of time.
34:10So the point is, as you walk in there, hello, I'm from the daily deals website, and if you
34:16give me a good discount, I'll put your product up on the website and I'll bring you business,
34:20okay?
34:21Yes.
34:22No, no.
34:23Yeah?
34:24Yeah.
34:25Now, from what I've just gleaned from you there, it's as if they're saying, you know
34:30what, we don't want to be associated with this type of selling.
34:33Yes, no sugar.
34:34Why didn't you establish that early?
34:36I made, and I'll put my hands up, I made a bad assumption that they should know how it
34:40worked, but one thing I did do...
34:41Time is money, isn't it?
34:42Yes, no sugar.
34:43What did you end up, restaurant-wise, putting forward to the website?
34:48I went to a famous restaurant.
34:50I signed a seven-course evening dinner.
34:52Yeah.
34:53I signed up a lunchtime menu from the Ms Welbs.
34:55You've done two deals in one place?
34:56Two deals immediately in one place.
34:58That's good.
34:59That is good.
35:00That's clever.
35:01How many deals was he prepared to offer?
35:02In the evening, I made 100 deals for the seven-course dinner, and for the lunchtime menu,
35:06I made 200 deals.
35:07Did they put them forward, or did you suggest those numbers?
35:09The numbers I discussed with them, and they really asked me my advice on what would be the
35:12right number.
35:13You might as well, it's your advantage, get them to give you as many offers as you can.
35:18So, what else did you do, then?
35:20Well, a strategy all day, actually.
35:21We sent the guys out when I sent Ricky to focus on multiple deals if possible.
35:24I think that would potentially win the task.
35:25It was, was it?
35:26Yes.
35:27So, did you do any multiple deals?
35:28Well, we did.
35:29We've done two in the tooth whitening, and in the fish clinic, spa, we agreed on three separate deals as well.
35:35So, overall, I think you dealt with five vendors.
35:39Yes.
35:40Yes.
35:41But you came up with nine deals.
35:42Yes.
35:43Is that right?
35:44Yes.
35:45That's quite smart.
35:46I've got to tell you, that's smart.
35:47All right.
35:48Phoenix.
35:49Jade.
35:50Yes.
35:51I believe you were the project manager.
35:53Yeah.
35:54Did you get any multiple deals?
35:55We didn't do multiple deals.
35:57That wasn't my strategy.
35:59I was very much focused on the fact we needed quality rather than quantity.
36:04We wanted to go for one very exclusive deal.
36:08I mean, they went to five places, got nine deals.
36:11Okay.
36:12I don't know how many got accepted.
36:13I'll find out soon.
36:14But, you know, while you're there.
36:16How about a deal on this?
36:17How about a deal on that?
36:19So, who did you send out going where and where?
36:22Well, Nick and I went to the spa, first of all.
36:25It was originally £200, the overall package price, and they reduced it to £99 for us.
36:31And then after that, we went to the restaurant at St Pancras.
36:35I heard from Nick that the guy got a little bit heated.
36:38He said, you should have come to the table with intelligence.
36:41I think he was very happy with the deal at the end of the day.
36:44You think you'd done a deal with him?
36:45Yep.
36:46You signed a contract?
36:47We did a deal with every single person we saw.
36:48Yeah?
36:49Yeah.
36:50And so you're done?
36:51You've done two restaurants?
36:52No, we did another one.
36:53What happened?
36:54We went to a French restaurant and got another deal there, and a great deal.
36:57So that leaves Adam and...?
37:00Yep, sure.
37:01Tom?
37:02We visited the hotel.
37:03They were happy to do a five-course tasting menu, a 35% reduction.
37:07Are you sure you got a good deal?
37:08We negotiated very hard, and we actually got the tea and coffee completely...
37:11Are you sure they didn't see you two coming?
37:13I feel it was a really good deal.
37:14Mmm, all right.
37:15Later on the day, we visited the perfumer, and we agreed to deal on a 50% reduction on their candle set.
37:21And you could choose one or two candle sets.
37:23I'm a bit worried about your assessment of a good deal, quite frankly, you two.
37:28I mean, it's got to be a bloody good candle.
37:32So anyway, look, how's Jade as the project manager?
37:35Yeah, she was, um...
37:37It was good in the morning, but I think as the day wore on, there wasn't a lot of communication.
37:42Right, well, um...
37:45I'm gonna ask Nick and Karen to read through...
37:49A, what was accepted, and B, how you got on.
37:53You do realise that all the deals you put forward had to be assessed by the website people.
38:01So, they might reject them all.
38:05So, starting with Phoenix, Nick, how many deals were accepted by the website?
38:15Yeah, well, of the six deals offered by Phoenix, only two were accepted.
38:21Two? Mm.
38:22And Karen, um, Sterling, how many of theirs were accepted?
38:27Of the nine deals that you offered, they accepted three.
38:33Of the deals that Stephen and Gabrielle put forward, the website took the golf deal,
38:39and they sold seven units of that, which made a total sales of £350.
38:44Um, well, Ricky got two deals, and the hundred dinners sold out.
38:50Completely sold out.
38:52Completely sold out.
38:53And, uh, 90 lunches were also taken up.
38:56Um, so that was total sales of £6,090.
39:05For, um, Phoenix, Tom and Adam, how did they get on?
39:11They drew a blank. No deals accepted at all.
39:17Lunch deal brought in 70 sales, giving total sales of £5,950.
39:24Mm-hm.
39:26Jade's, uh, spa deal achieved 87 sales.
39:33Total revenue, £8,613.
39:36So, that makes the Phoenix overall total, uh, £14,563.
39:47And Sterling, £6,440.
39:51So, Phoenix win by over £8,000.
39:57It just goes to show you, overnight, like that, you know, £14,000 was spent for your day's work out there as a sales team.
40:04Well, look, your treat is, uh, I'm sending you off to Cliveden, a world-famous hotel where you're going to have afternoon tea.
40:13All right? So, uh, well done, and I'll see you on the next task.
40:28So, Stephen, you know, when I sent you back the last time, well, you all witnessed this, really, there may have been some kind of implication here that his neck is on the line.
40:38Mm-hm.
40:39I'm always very fair, and I'm going to evaluate this, uh, process on the basis of who is responsible for the failure of this task.
40:49OK? So, off you go, and I'll speak to you later on.
40:52Oh, wow, look at this.
41:04Mm, thank you.
41:05Yeah, yeah.
41:06It says here, the world's most expensive...
41:10Yes.
41:11..afternoon tea.
41:12Um, normally for a normal guest, we would, for a couple of chars, £500.
41:15Right.
41:16And then you can always make it more expensive, if you like, if you...
41:19Make it more expensive.
41:20Whatever champagne you want to go.
41:21We would have thought about doing a, kind of a discount at, uh, Daily Deal's website and that.
41:25LAUGHTER
41:31I really love winning.
41:34So much better than going to the cab.
41:35I love winning.
41:36That tastes amazing.
41:37This is, this is a truffle, isn't it?
41:38That makes it, gives it that extra cup.
41:39Smokiness.
41:40Yeah.
41:41Wow.
41:42This is my perfect treat.
41:43Eating.
41:44Cheers.
41:48Team Phoenix.
41:49Cheers, everyone.
41:50Well done, guys.
41:51Well done.
41:52Cheers.
42:07So where did we go wrong, guys?
42:09It's pretty simple, really.
42:10We didn't sell enough.
42:11And the strategy was multiple deals, maybe.
42:13That was fundamentally flawed.
42:14And maybe I should have just slowed down a bit.
42:16I think Stephen is to blame for us losing this task.
42:19He buckled under the pressure.
42:20We had bad direction from our project manager.
42:22Look at it, we should have chosen smarter places to go to.
42:25Maybe our other options were just too common at the end of the day.
42:28If I was in Lord Sugar's seat, I'd be sending home Gabrielle.
42:31Contribution-wise, nothing coming.
42:32I could have easily worked alone on that particular day.
42:33Let's be honest, I'm gutted.
42:34Project manager.
42:35Don't like losing.
42:36We've lost.
42:37I think Stephen should be fired.
42:38At the end of the day, he just lost the plot.
42:44Can you send the three of them in, please?
42:45You can go through to the boardroom now.
42:51You can go through to the boardroom now.
43:08Right, well, just to recap again, we had nine items, which I thought was rather good at the time.
43:32The only one that kind of came off well was the dinner deal and the lunch deal.
43:37But the point I wanted to ask you about, Ricky, was I've heard that it was your suggestion that he only offer 100.
43:48Is that right?
43:49I'll be upfront and honest with you. I didn't know what a reasonable number might be.
43:53And they were very much, well, what do you think, Ricky? What is the number?
43:56You have a one-time opportunity here, and you only pushed them for 100.
44:01They sold out. Sickening, that is to me. Sickening.
44:06And I heard back from the website people that very rarely, very rarely do they allow their salesmen to sell out.
44:12Yeah.
44:13You should have negotiated for more.
44:15To be honest with you, it was a grave, grave mistake.
44:17The feedback from the website was that at least 250 would have been the number for you.
44:24You two, the dentist and the fish thing, did you not understand the need for something special on this website?
44:32In all seriousness, I've never been to a fish bar in my life.
44:35Gabrielle very much gave the advice that that would be a good seller.
44:38Assured by Gabrielle, that was a good thing.
44:40It's a well-popularised thing. Every Tom, Dick and Harry is selling it. And the thing about this website is that they don't want to be classified as any Tom, Dick and Harry.
44:51You saw that the other team came home with a load of money from the health spa.
44:55They did.
44:56These are the type of things that sell very well on there.
44:58You had a health spa out in the countryside.
45:00But I heard that you thought it was too far to go.
45:03I did, Lord Sugar.
45:04We had the deadline.
45:05And I could spend the time more wisely in and around London.
45:08I was very much in favour and I got resistance on both sides.
45:11It was not a good idea.
45:12And the words I said was, I'm going to take this risk.
45:15The decision's completely on me, guys.
45:17I'm going to go with it.
45:18And that's the bottom line.
45:19But the resistance was, it's an absolute shocking decision and you shouldn't go with it.
45:22And that was the feedback.
45:23I think you're fine.
45:24That's the truth.
45:25I did say it was a bad decision.
45:26I raised that to you at 12 o'clock.
45:27And I said, when I come out of the restaurant, we'll have that conversation again.
45:30Here's my feedback.
45:31But you're really against it.
45:32That's the truth.
45:33I was against it.
45:34A big mistake, that is.
45:35Because it's a famous place.
45:36If not more famous than the one that they represented.
45:37Yep.
45:38Okay.
45:39Ricky doesn't know London very well.
45:40So I thought, send him out to a countryside.
45:41One visit.
45:42I thought we could actually...
45:43If you felt that strong about it, why didn't you go?
45:45I just thought, actually, logistically, me and Gabrielle would know London very well.
45:48We could get...
45:49I knew London that well, but from what I can hear, you were running around like a couple
45:52of headless chickens.
45:53He made a couple of cock-ups, right?
45:55Yeah.
45:56But other than that, he brought in most of the money, right?
45:59Yeah.
46:00You, too, the stronger team, so to speak, bring in £350 of a business.
46:05The golf players, I mean, look, you know, seven units.
46:08In terms of the product selection, that was obviously a huge mistake.
46:11So whose fault was that a huge mistake?
46:13Well, in terms of the fish spot, I went with Gabrielle's opinion.
46:16Well, I did, you know, personally, I know, I thought...
46:19I mean, that was your idea, the fish thing?
46:20Yeah.
46:21I got three packages from one place with the hope that one of them would work, and...
46:25No matter how many offers you got there, the whole fish thing was flawed in the beginning.
46:31Look, I think we've gone far enough.
46:34Here we are in the tenth week, and I have really got to decide who's staying in this process, OK?
46:41What I'm going to ask now is that all three of you step outside,
46:45and I'm going to have a final chat with Nick and Karen,
46:50and then we're going to come back in here, and I'm going to decide who's leaving and who's staying, OK?
46:56Off you go.
47:07Well, Stephen and Gabrielle, I don't know what is going on there with those two.
47:11They were equally as bad as each other throughout the task.
47:15It was unstructured, it was chaotic, and it lacked any sort of direction.
47:19I mean, Gabrielle, when she came into the process, she started off, you know, quite fiery.
47:24She had a bit of a spark about her.
47:26I'm just wondering, as we crank up the complexity of this thing,
47:30whether she's under a lot of pressure and just can't hack it, you know?
47:35Ricky, he might have brought in the most amount of money here,
47:40but, actually, this is the fourth time he will be in the final three.
47:49Could you send the three of them in, please?
47:51Yes.
47:52Lord Sugar will see you now.
47:54Right, well, on this particular task, Ricky, give me your honest opinion of who should go.
48:15On this particular task, I put responsibility to both Gabrielle and Stephen.
48:19I think they both are hugely at fault.
48:21I think, although I did make mistakes on the way and I'm man enough to omit them,
48:24I brought in over £6,000.
48:26If there were three of me, we'd have beaten the upper team.
48:28Stephen buckled under the pressure that he put on himself last week.
48:32Absolutely buckled.
48:33You sure?
48:34Gabrielle, unfortunately, didn't support Stephen.
48:35Are you sure, Ricky?
48:36Well, I can tell you, I got a telephone call from you saying,
48:38Ricky, I really feel the pressure, the stress is on me.
48:41It's hard for me to have to motivate my project manager.
48:44I'm not a one-man band, but on this occasion, I was a one-man band.
48:48Ricky, I think to say me and Gabrielle are both responsible is,
48:51for your standards, Ricky, that's a really weak answer.
48:53Let's look at your own negotiation here.
48:55In your honest opinion, which of us is more culpable?
48:57Just give me an answer at least.
48:58Absolutely.
48:59I'll give you an honest answer.
49:00I think both of you.
49:01If you ask me a question, I'll give you an honest answer.
49:02Okay, well, you just ask me a question.
49:03Give me an honest answer.
49:04I think both of you are at fault.
49:06If I had to say who's stronger at fault?
49:07Yourself.
49:08You're buckled.
49:09You're saying you're as good at negotiating as me.
49:10You made £350 between two of you.
49:12How good is that negotiation skills?
49:14Terrible.
49:15You've totally taken yourself away from the possibility of blame
49:17in regards to the Hertfordshire Spa.
49:19I did say, quite explicitly to both of you,
49:22my neck's on the block here, but I'm totally one to go with this.
49:25I think it's a winner.
49:26My point is, if you felt so strongly about this, Stephen,
49:28about this spa, you should have gone to that spa.
49:30I made a faith that I respected your community.
49:31So you made one mistake there, and the rest of the mistakes in the day
49:33were negotiating, rubbish negotiating, no money.
49:35Ricky, you know what?
49:36You know what?
49:37I'm going to ask you to put something out here.
49:38I'm going to put something out here.
49:39May I?
49:40Ricky, you've been talking non-stop.
49:41You asked me a question.
49:42I haven't asked you a question.
49:43You just said, may I?
49:44May I actually speak here?
49:45No, you may not.
49:46Look, look, Ricky, you've made yourself clear.
49:49Yeah.
49:50Stephen, without opening up the same old can of worms again,
49:55try and explain to me then why you don't feel you are responsible
49:59for the failure of this task.
50:01Blood Sugar.
50:02On all previous tasks, all, bar none, I've went with a gut feeling
50:06and influenced somebody within the team to run with it,
50:09whether it be a pitch, whether it be a name of a source,
50:11whether it be a product selection, whatever it is,
50:13I'm a fighter and I'm going with it.
50:14Now, Gabrielle, for me, you're not demonstrating for me a fight.
50:17I want to hear from you on the task, Stephen.
50:19I totally disagree with that.
50:20No, no, no.
50:21You always bring up this thing about I don't do anything.
50:23Maybe I'm not as articulate as the other two boys,
50:25but at the end of the day, my ideas, I do try and put them across
50:29and to be honest, out of all three of us,
50:31I think I'm a more rounded candidate.
50:33I've excelled at selling something I don't do on a normal day-to-day basis.
50:37Design, I've done, you know, in the briefs,
50:40I always give analysis of what I think it should be, you know,
50:43should be done.
50:44So who's responsible for the failure of this task?
50:46I would say it is Stephen.
50:48I think you did gloss the plot.
50:50At the end of the day, what did you do apart from go along with me?
50:54Come on, come on.
50:56This is the most passionate, and I like it, honest to God,
50:58this is the most passionate I've seen you throughout the whole process.
51:01If you were like this on the day, we would have got a better result,
51:04and that's the truth.
51:05Stephen, why should you stay in this process?
51:07The simple reason why I should stay, Lord Sugar,
51:09is that from me, you are going to get somebody who will make mistakes,
51:13but will come up the next day with a fresh mind,
51:15a fighting spirit, and do the same thing again.
51:17I can guarantee you that.
51:18From a business partner's point of view,
51:19I'll always be straight down the line,
51:21always highlight my weaknesses and strengths.
51:22That's what I'm like.
51:23Ricky, why should you be my business partner?
51:28I am not only fantastic at what I do in my industry,
51:31I've learnt so many tremendous lessons from what you've sowed so far.
51:34I've implemented them in every task once you've taught me a lesson.
51:37I'm such a great prospect for the future.
51:39I would really like to think that you see that in me.
51:42And Gabrielle, you are a nice girl, but I'm looking for a business partner here.
51:48Not looking, you know, for a friend, yeah?
51:51I've got enough friends, I don't need any more friends, OK?
51:55So, I remember at the very, very early stages of this process,
52:00that you actually had a kind of a fighting spirit about you,
52:03and I'm wondering whether you've still got it.
52:05I do have a fight in me, and I do really, really want to win this.
52:10And I still do contribute, and I still do try my hardest.
52:13You know, you may not think I did well, but, you know,
52:16he was so indecisive.
52:17One moment we're doing this, one moment we're doing that,
52:18chopping and changing.
52:19Just focus on yourself, I think you've performed your capability.
52:21Just focus on yourself, please.
52:22No, no, no, can you let me finish, please?
52:23Of course, but think about you.
52:24Yes, can you let me finish?
52:26Please stop being so condescending, let us go.
52:28All right, and in every task, I do try and adapt myself
52:31to the person I'm dealing with.
52:33Yeah, OK.
52:34Listen, we can go on and on and on and on here,
52:38and I'm going to summarise how I see things,
52:41which are really going to take into account this task here
52:45and the past ten weeks.
52:48Ricky, I must admit, you did sell some stuff here,
52:52but also you made what I consider to be a belligerent decision
52:56not to go to the spa,
52:58which I think was a very, very serious mistake.
53:02Stephen, you leapt across that table there virtually saying,
53:12please make me the project manager.
53:15I will win, right?
53:17And you haven't won.
53:18No.
53:19It's as simple as that.
53:20There was an air of panic that I can detect,
53:23and I heard that from Karen,
53:25and I've heard it from your colleague also.
53:30Gabrielle, I don't think you contributed much in this task at all,
53:35to be honest with you.
53:37Over the course of the ten weeks,
53:40I've observed you, I've observed you in this boardroom,
53:43and I've got to weigh up who has a chance of being my business partner.
53:48I'd just like to reiterate that it is the person
53:53whom I feel is most responsible for the lack of contribution
53:57in the task that leads.
54:05And on that basis, I've got to say that,
54:08Gabrielle, as nice a person as you are,
54:12it is with regret that you are fine.
54:15And I'd like to thank you very much for the opportunity,
54:19and well done, boys, and thank you very much.
54:31Right, well, erm...
54:34There's no smoke without fire.
54:38Stephen, you asked me for the chance to be the project manager,
54:42I gave you the chance.
54:43You told me you were going to win.
54:45You didn't win.
54:46You lost.
54:47And I think, on that basis, I've made a decision,
54:51and that is that you're also fired.
54:55Nick, Karen, thank you very, very much.
54:57I appreciate everything you've done.
55:05Ricky, you are quite precise in what you do and what you say.
55:11You present yourself well.
55:13You didn't win when you were project manager.
55:15And, you know, again, more mistakes on this occasion.
55:23And I have to go from my gut instinct.
55:26So, I think that I'm going to say to you on this last occasion,
55:31go back to the house and I'll see you on the next task.
55:37Thank you, Will Chair.
55:38I'll let you all my mistakes.
55:47Good luck.
55:48Well, look, ten weeks into this process and it really boils down to the calibre of the people.
55:57Stephen, well, he obviously made a right mess of this anyway.
56:01The figures tell me that.
56:02And I'm not sure that Gabrielle has been in her comfort zone for the last few weeks.
56:13The plans for me now are really just to get to grips with the businesses I already have.
56:17Just make them a success and, again, show everyone that behind the smile there is a brain
56:23and I'm going to go far in life.
56:27I only wish I could turn back time.
56:29If I could, I would have stuck to my gut feeling.
56:31My gut feeling wants to send Ricky to the hotel retreat.
56:33Bit frustrating. Bit gutted about that.
56:39Guaranteed gone, Stephen.
56:42The question is, is there a second gone?
56:44I mean, imagine if just Stephen came back, we'd all be shocked.
56:46And Gabby, if she's fought a corner, she'll be coming back as well.
56:49Yeah.
56:51Who is it?
56:52Ricky.
56:53Ricky!
56:54Hey!
56:55Anyone else?
56:56Are you joking?
56:57Double.
56:58Yes!
56:59I'm a lonesome guy.
57:00Well done, mate.
57:01We knew you about those.
57:02There's a peppermint tea there.
57:03Congratulations, mate.
57:04Lord Shug did come out and said, I'm not looking for friends.
57:06I felt like the smallest man in the world sat there opposite Lord Shug and Nick and Karen
57:09on that big boardroom.
57:10It just felt like about that big.
57:12My track record doesn't look good, so I had to fight.
57:14I learnt a lot of things.
57:15I could have done things a lot better.
57:19In the fight for Lord Sugar's quarter-million-pound investment, five candidates remain.
57:28Next time.
57:29Your task is to create an affordable luxury range.
57:34Premium products.
57:35It's going to be too fruity.
57:37It's like heaven.
57:38Mmm.
57:39It's a bit boring.
57:40It's a bit safe.
57:41Testing times.
57:43I'm a bit worried about a brand.
57:44OK, come up with a different idea then.
57:46Sweet thing.
57:47Really, I was actually a little bit confused.
57:49It's not distinctive enough.
57:50I think it's a little bit too planned.
57:52The countdown to the final has begun.
57:55You're fired.
57:56Well, here's a deal for you.
57:57Two candidates for the price of one on The Apprentice.
57:58You're fired on BBC Two now.
57:59And own goals are plenty as Richard Bacon and David James count down Euro's most shocking
58:12moments brand new to BBC Three.
58:14And later, what if a robot version of you went to work while you stayed at home?
58:19What could possibly go wrong?
58:21Bruce Willis starts in surrogates at 10.45.
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