00:00If you are a business owner or leader, and you really want to earn the respect of your staff,
00:04the appreciation of your customers, and discover the true impact of the ideas and policies born in
00:09your boardroom, then I have a challenge for you. All it takes is the willingness and guts to put
00:13yourself on the front lines and get out of your office. So it's a two-step process. Step one is
00:18to work some shifts on the front lines, where you can experience the backlash of unhappy customers
00:23against any silly policies you and your executive teams have created. Step two is to be a guest or
00:28customer and see what it feels like to be on the other end of what you currently think are your
00:33good policies and procedures. Once you feel the pain of being a frontline employee and a customer,
00:38you'll get a real valuable education on what your company needs to fix and why it's important to do
00:43it quickly.
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