Heads from various Carnival boards from the Caribbean met as part of a global carnival initiative to discuss strategies on how to develop Carnival festivities right here in the Caribbean.
00:00Heads from various carnival boards from the Caribbean met as part of a global
00:04carnival initiative to discuss strategies on how to develop carnival
00:08festivities right here in the Caribbean. Speaking at the International Carnival
00:13Convention at the Central Bank Auditorium, Mark Ayan, president of the
00:18Trinidad and Tobago Carnival Bands Association, says carnival has always
00:23been an expression of culture and community, but beyond the feathers, music
00:28and ravelry, it's a billion-dollar business that requires structure,
00:32innovation and dialogue.
00:58He says TNT is home to some of the most influential figures in the
01:19festival market, but that is not enough to put carnival on the global stage. He
01:25adds the TTCB is committed to shaping the blueprint for carnival's progression
01:29as technology plays a huge role in the festival.
01:35Modern carnival culture is being reshaped by digital advancements, from costume design and e-commerce solutions, to virtual reality experience and artificial intelligence driven marketing.
01:47The future of carnival is technology driven and we must embrace these tools to enhance the experience for all stakeholders.
01:54Ayan also spoke about ways that carnival can be more eco-friendly.
01:59As we navigate economic challenges and environmental concerns, it is crucial that we develop strategies to make carnival more eco-friendly.
02:09Sustainable materials in costume production, waste reduction initiatives and energy efficient staging are just a few ways we can future-proof our industry.
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