- 2 weeks ago
The Celebrity Apprentice Christmas 2025 London
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00:00One, two, three, four.
00:30Twelve famous faces are heading to London.
00:38For my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:43If I can survive that, I'm going to smash this.
00:46As William Shakespeare said, though she be but little, she is fierce.
00:50That could be written for me.
00:52They're leaving their day jobs behind to do battle for BBC children in need.
00:58I am not here to play any games.
01:00I will throw anybody under the bus.
01:02In fact, I will throw the boss under the bus.
01:04Don't forget to raise the card.
01:06I'm back in the ballroom.
01:07I can't wait to see Lord Sugar and show him what he's been missing.
01:11But impressing the boss...
01:13Let's make a load of money, yeah?
01:15...will be anything but child's play.
01:21Oh, these are burning.
01:22Oh, dear.
01:23Oh, my God, look.
01:24We've got this all under control.
01:26We've got bubble gum and white pepper.
01:28I just got sick in my mouth.
01:30Is that a good sign?
01:3112 celebrities.
01:32Where are you panicking from this kitchen?
01:34I'm panicking.
01:35I don't go into the kitchen.
01:36I attended my Deliveroo driver's wedding.
01:38One tough task.
01:39Yeah, I'm in a penguin.
01:41Do, do, do, do, do.
01:42Oh!
01:44That's going to be worth triple your orders, hasn't it?
01:48Has all you experts come up with that piece of crap?
01:51I mean, that is diabolical.
01:53It's down to business.
01:54Listen mate, your advert sucks.
01:57For children in need.
01:58You're fired.
01:597am, London.
02:11Yay!
02:13Oh!
02:14Oh, that is amazing!
02:16Amazing!
02:17Oh, I love it!
02:18She does look sick.
02:19Look at Gary!
02:20It's real!
02:21Today, teams will present their festive products to a room full of retailers.
02:26So we need these for the pitch, we're going to eat some more.
02:29No, no more.
02:30Because these are lovely.
02:31First on the menu, for Rob's team.
02:34Look at that!
02:35This is excellent, guys.
02:37Refine their biscuit backstory.
02:40We're going to be pitching this to High Street retailers.
02:43Right.
02:44So we have to have a really coherent, strong idea of the story of Jolly McTrouble.
02:49Just to the naked eye, just remember that Jolly McTrouble looks exactly like Santa.
02:55Of course, he's got the same outfit.
02:56We just haven't seen it.
02:57No, he's got a black...
02:58I don't think...
02:59Guys, come on.
03:00We've got to be on this.
03:01It looks exactly like Santa.
03:03Guys, let's reel it back in.
03:05So we know we're going out there confidently, speaking the same thing.
03:08Can we agree that we're looking at Santa's brother here?
03:11Yes.
03:12So, Santa's brother, that's it.
03:13Naughty brother.
03:14Yeah, everybody knows the story of Santa.
03:16We went to Lapland.
03:17We found there's a whole nother story.
03:19This team lacked a clear concept right from the start and they've been on the back foot as a result ever since.
03:25But, thanks to Eddie, I think I finally understand who Jolly McTrouble is now.
03:30And the brother's trouble because Santa's always busy at Christmas and poor Jolly gets left behind.
03:36Oh, this is great!
03:38Love it.
03:44Across the hall.
03:47Unveiling their penguin promos.
03:49Yay!
03:50Have a good job.
03:51JB's team.
03:53Shall we see if the ad relates in any way?
03:56Oh, it will.
03:57Oh, it will.
03:58I need to tell you about the TV ad.
04:00So, look, we wanted to catch the hearts of the nation.
04:04Yes.
04:05Gary the penguin is there to do that.
04:07Yeah?
04:08He's larger than life.
04:09He's happy.
04:10He's positive.
04:11He's a biscuit that brings us together this Christmas.
04:14Yeah?
04:16Shall we see what you got?
04:17Let's go.
04:22Gary the penguin!
04:24Gingerbread biscuit!
04:26Oh, I hate Christmas, but I love you!
04:30Scrooge.
04:31These are Gary the penguin biscuits.
04:32They're about being bold, standing out, being unique, spreading love at Christmas.
04:41Come with me!
04:42You have a nice Christmas, Scrooge.
04:43I'm having a great Christmas because of you, Gary.
04:47For someone who has always got quite a lot to say, I have got nothing to say because I'm in shock.
04:56Lost for words.
04:57Why?
04:58What?
04:59Is it funny?
05:00No.
05:01Can I ask why you're screaming like a horror movie?
05:03It's very aggressive.
05:04It is.
05:05That just tells me despair.
05:06I did say that to you, that we need to tone down the violence.
05:09For me, for me, I don't understand that first scene.
05:13The problem is with the edit because there's big gaps that are missed out of the narrative that they don't understand.
05:18The problem is we didn't know it was a 30 second ad.
05:21We were a minute and a half and then with about five minutes to go, we were told it was 30 seconds.
05:26Well, that's your problem and that's your failure.
05:28Is it mine?
05:29Yeah, that's not great.
05:30Who's sub-team leader?
05:31The problem is with the edit.
05:32The problem is with the edit.
05:33How are you going to throw me under the bus?
05:35That was the worst action I've ever seen.
05:37We're already under the bus.
05:38It's not about running here.
05:40We're there.
05:41We're under the bus already.
05:42They do not get the story.
05:44We need to roll and embrace the sub-optimal nature of our product.
05:49It's just that it doesn't really make any sense.
05:51It doesn't make any sense.
05:52So what are we going to do about it?
05:53I don't know.
05:54Not show it, preferably.
05:56My ideal thing would be to say there's been a power cut.
05:59We can't play it.
06:00I might attempt to sort of distract.
06:03I get anaphylactic shock to white fish.
06:05I'm happy to eat a fish finger and suffer anaphylaxis rather than people watch that.
06:12It's not that bad.
06:13No.
06:14It's not that bad.
06:15It's fairly bad.
06:16Look, at this point, right, let's be honest, it's like bad in a funny way.
06:19I think we have to embrace that.
06:20No, I think it's just bad in a bad way.
06:26On the other team...
06:27You're as cold as ice.
06:28You're as cold as ice.
06:29Look at that little smile.
06:31You're willing to sacrifice our...
06:33Yeah!
06:34Yeah!
06:35Rob's racing-themed ad...
06:37Yes!
06:38I love it!
06:39You never take advice.
06:40Be naughty.
06:41Get nice!
06:42Get nice!
06:43Gets rave reviews.
06:45Yeah!
06:46You smashed it!
06:48Absolutely smashed it!
06:49Shall we listen to the jingle?
06:51Are you ready?
06:52We went for Craig David and...
06:54We've got Tom Grennan.
06:55Grennan!
06:56Yeah!
06:57Hey, DJ!
06:58Jolly's on his sleigh, biscuit twists on the way.
07:02Rushing through the ice, be naughty, get nice.
07:07Jolly my trouble, be naughty, get nice.
07:11Yeah!
07:12Woo!
07:13I like it!
07:14Do you like it?
07:15Do you like it?
07:16Oh my God!
07:17Do you like it?
07:18Do you actually like it?
07:19We've got a smile on it!
07:21Oh my God!
07:24I love the jingle.
07:25It's got some calypso vibes.
07:26I love it.
07:27Look, I say vibes now.
07:28Look what happened.
07:29I'm officially cool.
07:31You know what?
07:32The most amazing thing is you've got your smile.
07:35Very gorgeous.
07:37Do you know what?
07:38I've caught a smile for half a second which we've never had.
07:41That was a collector's item, that.
07:46We do have anyone who can come in and help us with securing orders.
07:49Teams have just eight hours to prepare their pitch.
07:53Every little helps.
07:54I've rung Rylan.
07:55He's going to come down and help us out in the pitch.
07:57Oh, that's great.
07:58Well done, Tom.
07:59I reckon I can get us some gladiators.
08:01Yes!
08:03I'm going to try and get some messages which I think we all should do.
08:05Yes.
08:06It's a liberate endorsement.
08:07And I'm also going to telephone Olivia Colman and Benedict Cumberbatch to get them to do some videos.
08:12This is for children in need, right?
08:13Yeah, they are.
08:14There is no shame in this.
08:15Let's call our friends and get them to donate, raise money, like all that.
08:18I hear you, but I do think it's important that we make them feel shame if they don't tell.
08:23I feel stressed out.
08:24I just want us to all raise so much money for children in need.
08:29We've all worked so hard and now we have to push because tomorrow we face Lord Sugar.
08:36And I don't want to think about that right now.
08:39I don't want to think about that right now.
08:42I'm so scared.
08:47Gary the Penguins!
08:49You've all literally forgot the Penguins.
08:52Oh.
08:5610am.
08:57The teams divide.
09:00Their aim, turn festive biscuits into serious dough.
09:04The biggest job today is to make sure nobody leaves thinking about that act.
09:11It wasn't that bad.
09:12It is that bad.
09:13I'm just asking.
09:14I don't even know nothing like it.
09:15We're all the same team.
09:16We're literally all on the same team.
09:18You're adverted, disgusting, terrible.
09:20What was you doing in Finland?
09:22A complete joke.
09:23And I'm like, well done guys.
09:24Great jingle.
09:28For the rest of Team Gary.
09:30What we need to do is say to the children,
09:32what are your favourite flavours?
09:34Market research and a plan to cook the books.
09:38If I don't shout out the flavours that we're looking for,
09:40we kind of coerce them into it.
09:42Don't you like chewing gum?
09:43Or we just go for the jugular.
09:44Hands up if you like bubblegum.
09:46Oh, of course.
09:47The information, all we need to know is
09:49100% of our market likes bubblegum.
09:54In North London,
09:56Chicken Shed Theatre Group,
09:57funded by donations to BBC Children in Need.
10:01So we actually went to Lapland,
10:03made our way to Santa's house.
10:04And we've come to find out
10:05he's got a bunk bed
10:06because he shares it with his brother.
10:08While Eddie, Charlie and Kadena
10:10test out their festive fairy tale.
10:12Santa has a brother.
10:13So Jolly McTrouble is Santa's brother.
10:16On Team Gary.
10:18Put your hand up if you like bubblegum.
10:21Come on.
10:22Next question.
10:23And the more hands you put up,
10:24the more we're going to love it.
10:25Sugar-coated stats in the bag.
10:27What we've done is
10:28we've created a little advert.
10:30Sarah, Shazia and Matt.
10:32There is a penguin!
10:34Unveil their Christmas epic.
10:36I'm having a great Christmas
10:38because of you, Gary.
10:43You can tell us what you really think.
10:45What do you really think about the advert?
10:47It's funny, but it's kind of weird at the same time.
10:50Did you notice the strange-looking guy
10:53was a penguin?
10:54That's Gary.
10:55Wait, that was literally him?
10:56Yes.
10:57Yeah, that's him really.
10:58Yes, this is how I felt
10:59when I first watched the film.
11:01Is he eating himself?
11:03Yes.
11:04What?
11:1011am, West London.
11:14Wow, look at that.
11:15Oh my gosh, it looks amazing!
11:16Yes, that's actually rather beautiful.
11:18It looks so good.
11:19Pitch HQ for Rob's team.
11:21Oh, yes.
11:23Feels right.
11:24We can make this work absolutely.
11:26I think we can make this work big time.
11:28Yeah.
11:29First job...
11:30Enter the stage.
11:31A beautiful Eddie with a Christmas hat on.
11:34It's looking very Christmassy.
11:35Plot a pitch with Christmas spirit.
11:39He went to Lapland expecting to find Santa.
11:42Did he find Santa? No.
11:44Turns out there's a whole other story none of you knew.
11:46I'm enjoying this.
11:47It's a good little story.
11:48It's a good little story.
11:49That's how we set it.
11:50We've got 15 minutes.
11:51But I do also think, instead of focusing on a script for a play, I think we need to focus on a script for the actual pitch.
12:00Oh, you've got it.
12:01Okay.
12:02This is a script for the pitch.
12:03Okay.
12:04I went to Lapland.
12:05I hear you.
12:06When do we actually do the pitch?
12:07Because I want to grab everyone's attention as early as possible.
12:11I like this.
12:12They're going to come in, do a skit to set the tone about who Jolly Muck Trouble is.
12:17So, telling the story.
12:19People see presenters and they think it's easy.
12:23They think we just tip up and say words.
12:26There's preparation in order to make it look easy.
12:29And you've got Robert there very confident that we're just going to be able to deliver an amazing speech without structure, without script, without any preparation.
12:39That's just not going to wash.
12:41Do you want me to work on writing the pitch whilst you work on writing the skit?
12:44Perfect. Good.
12:46Across town.
12:48Ladies and gentlemen, supermarket buyers, this is your magic moment.
12:53Meet Gary the Penguin.
12:54Also battling creative differences, JB's team.
13:00I don't think we should be revealing Gary.
13:03What's what we're sending though, you nutter?
13:05Well, that feels very traditional now.
13:07I think there's an element of, like, chaos.
13:10Do we not just all waddle on dressed as penguins if they don't know what's happening?
13:14We slightly bamboozle them.
13:15OK, it's an immersive theatre experience.
13:17We have as well got to try and sell the product.
13:20We need to just tell them about what it is, why don't you have it, give a little backstory to it, and bosh.
13:25I thought we were going to excite and amuse and entertain them.
13:28Do we waddle out?
13:29Is there some level of, like, some little performance?
13:34Look, I've done a lot of pitches in my life and Angela doesn't want to say the product's name,
13:39which might be quite important for the pitch.
13:43OK, waddling out, on stage, random mess of chaos.
13:46And then we go, Gary the Penguin, doo, doo, doo, doo.
13:49Then the gladiators come in. Then we're asking them to have a taste.
13:52Yeah, does that make sense?
13:53Mate, it makes no sense.
13:55Is this a gym chart, Guy? Yes.
13:59As pitch time looms...
14:01Obviously, the more the better.
14:02If you could put in an order, even, like, a few thousand, it would be absolutely incredible.
14:06Both teams make an early push for orders.
14:08It's great for Wenzels, it's great for children in need.
14:11Hello, is that the CEO of Lola's?
14:14Using their own contacts...
14:16You tell me how much you want and I'll tell you to buy twice as much.
14:19..and sales techniques.
14:21About 7,500. How does that sound?
14:25I think you need 15,000, darling.
14:27You want something for Christmas, don't you?
14:29I don't want to put you on the naughty list, and trust me, I'm taking names.
14:32Can we go for 10,000? Is that all right?
14:34No. No, no, darling, don't let... We'll split in the...
14:37Listen, 12,500, I might settle on.
14:40I think that's a done, isn't it? I can see that in your face, how delicious.
14:43Yes?
14:44All right, we're doing it.
14:4512,500!
14:46Yeah!
14:47Woo-hoo!
14:49Yeah, this is my thing.
14:51Put me in this sort of environment where I need to sell, it's under pressure.
14:54That's me. This is what I do.
14:56I was joking you could do 10,000 for us.
14:58Can we? Yes? Yes?
14:59Yes!
15:00Yes! Wonderful!
15:01Lots of love, Knut.
15:02Yeah!
15:03This is joyful.
15:04This is my happy place.
15:0515,000.
15:06Thank you so much.
15:08Love you, Haven.
15:11Next, for both teams...
15:13Hi, guys!
15:17A chance to feedback findings.
15:19We said, do you like a bubblegum flavour? Yes.
15:22Do you like biscuits? Yes.
15:23Do you like gingerbread? Yes.
15:24Do you like penguins? Yes.
15:25For JB's team...
15:29What is going on?
15:30Festive favours from famous faces.
15:35Well, guys, I don't mean to break up the party,
15:37but none of us have got any clue why we're here.
15:39We've got a pitch, yeah?
15:40Some supermarket buyers.
15:41So we were thinking that you could intimidate...
15:45That's right on my streets.
15:47All the buyers.
15:48This is easy.
15:49So the gladiators are here to intimidate buyers.
15:51Is that right?
15:52Yeah.
15:53Why am I here?
15:54So you've got to give a rousing introduction.
15:56I come out, I say we've got a fantastic product for you all today
15:59that I know you're all going to be fighting to stock on your shelves.
16:02It's a movement.
16:03It's a movement.
16:04It's like a global movement.
16:05Yeah.
16:06I'm so thrilled you called.
16:11Arriving for the pitches, giants from the business of biscuits,
16:16including retail royalty and online mega brands.
16:21This has been an absolute gift, what you're doing for charity.
16:25I can't describe to you.
16:26I'm quite emotional.
16:27I'm going to get more emotional knowing how much you're going to sell.
16:29Let's go out and smash it, team.
16:33First up...
16:34Hello, all.
16:35Rob's team pushed Panto...
16:37How are you guys?
16:38You guys good?
16:39...to a corporate crowd.
16:41My name is Eddie the Elf, if you please.
16:44My dream was always to go to the home of Christmas, Lapland.
16:48And I'll tell you what, when the opportunity finally came,
16:51couldn't wait to tell my daughter I was going to be Daddy of the Year.
16:54Oh, no, you weren't.
16:55Yes, I was.
16:56No, you weren't.
16:57Oh, yes, I was.
16:58We've got things to do.
16:59Right.
17:00So then, once we got there, we went into Santa's office, his home.
17:03We got all the way there.
17:05Do you know what was that?
17:06It was his naughty twin...
17:11Johnny McTravel!
17:18East London.
17:19Welcome today.
17:20Have I got a treat in store for all of you.
17:23Representing Gary the Penguin.
17:26We are going to be showing you a product that is going to take the Christmas market by storm.
17:31Ryland breaks the ice.
17:33And the product is going to be benefiting the wonderful Pudsey and children in need.
17:39Hello, Pudsey.
17:40So, I've given the big talk, but I think it's about time you see what I'm going on about.
17:46So, take a look at this.
17:49Oh!
17:50Gary the Penguin!
17:52Gingerbread Biscuit!
17:58Do you have a nice Christmas, Scoop?
18:00I'm having a great Christmas because of you, Gary.
18:03No, please.
18:06Wow.
18:09What a promo.
18:11I, for one, would invest.
18:16So, guys, as you can see, the team are now handing out a very special person.
18:22Ladies and gentlemen, please give it up for Gary the Penguin!
18:27Yay!
18:29Oh, my God.
18:30Oh.
18:31Everybody!
18:32Gary the Penguin!
18:33Do, do, do, do!
18:34Gary the Penguin!
18:35Do, do, do, do!
18:36Gary the Penguin!
18:37Do, do, do, do!
18:38Gary the Penguin!
18:39Do, do, do, do!
18:40He's the best, do, do, do!
18:41Ha!
18:45That's your cue to clap.
18:50Hello, everybody.
18:51Welcome.
18:52My name is Shazia.
18:53I hope I said that correctly.
18:54We know that the Christmas market is flooded with gingerbread biscuits.
19:00So, we identified certain ingredients that children in particular would really like.
19:06Bubblegum is trending.
19:08We also added white pepper.
19:10And the combination of those ingredients, we felt, were unique and a winner, really.
19:20For Team Jolly...
19:21As you can see, there is space for personalisation on each and every biscuit.
19:27After a polished pitch from AJ...
19:30This really is an amazing product.
19:32Rob's elves reveal their secret weapons.
19:35But don't take my word for it.
19:37There are some incredible people that already absolutely love this product.
19:43Jolly McTrouble biscuits, all the way from Lapland.
19:48So tasty.
19:49So tasty.
19:50Be naughty, get nice.
19:52Ever there was a biscuit with my name on it, it's this one.
19:56Jolly McTrouble.
19:58Be naughty, get nice.
20:01APPLAUSE
20:02Did you see Benedict Cumberbatch and Olivia Colman?
20:07Who knows if they show up at your store?
20:08Or Robbie Williams or any of the others.
20:10We're talking free advertising here, friends.
20:12It's a lot.
20:13This is stuff you can't buy.
20:15That's going to be worth triple your orders, hasn't it?
20:18Jolly McTrouble biscuits.
20:21They are the perfect, perfect treat this Christmas for everybody.
20:30Pitch is almost at an end.
20:32Some of you might be on the fence about just how many units you want to get.
20:35One last chance to impress.
20:37Luckily, I've got a few friends that I think is going to help grease the wheels.
20:42While Matt makes a power move...
20:44Can we please bring out some gladiators?
20:47Here they come from behind you.
20:51Rod's team turn up the volume.
20:54Come on Joe!
20:59That's it, get up.
21:00Come on guys, boots.
21:01I want to see you up.
21:02How's that?
21:03Let's go.
21:06Let's go.
21:07Hands up, hands up.
21:17Just watch me.
21:24Pitch is over.
21:25Teams have one hour to secure sales.
21:28Never ask any questions that have got a no.
21:31So don't say, like, would you like to order?
21:33Say, no.
21:34Say, how many are you going to order?
21:35Assume.
21:36Yeah, so assume they're ordering, right?
21:38In talks with High Street Giant Boots...
21:41So we are going to make you an offer.
21:43Amazing.
21:44We will take 6,000.
21:46From project manager Rob...
21:47Oh, no, no, no.
21:48Hang on, I need to...
21:49I just...
21:50Wait, Becca.
21:51Sorry.
21:52...a dose of theatrics.
21:53Rebecca, when you're delivering somebody bad news,
21:55you must tell them to sit down.
21:57Rob, are you okay?
21:58No, I'm not.
21:59I'm worried about you.
22:00I need to actually...
22:01You started on six.
22:02I'm going to say...
22:0323,000 boxes.
22:05Fine.
22:06I'm sorry.
22:07Well, that's fine then.
22:08We're not convinced by the storyline.
22:09All right.
22:10I notice you haven't filled out your gratitude.
22:12And I'm going to write to you.
22:13I'm grateful, Boots, for their 20,000...
22:15Very generous.
22:16...units that they're doing.
22:17Very generous.
22:18Very generous.
22:19So we can't agree on 20, I'm sorry.
22:21I'm actually 10, we're prepared to go to 12,
22:23so I'll double my initial offer and that's it.
22:25What about...
22:26I know that you said that.
22:27That's it, I'm sorry.
22:28Absolutely.
22:32Rob's approach is cutthroat.
22:34I mean, he'll use any tactic in the book,
22:37including trying to embarrass retailers.
22:39It's okay to be that cutthroat
22:41if you're only selling to that person once.
22:44If you tried that approach
22:46and you had to go back for repeat business,
22:48they wouldn't let you through the door.
22:49That was amazing.
22:51So whatever they offer, there's always...
22:53Of course.
22:54There's always...
22:55Listen, it's like me checking into a hotel.
22:56The first room is always just an opening offer.
22:58Right, brilliant.
22:59On the other team...
23:01Last night, we had it in milk.
23:02It was different class.
23:03Yeah, yeah, yeah.
23:04It stood up to a Duncan.
23:06From Gary the Penguin...
23:08You must have had a figure that it was your top line.
23:10Top, we were thinking 50.
23:1150.
23:12A biscuit-selling masterclass.
23:15We think you guys can do a lot more than that.
23:19If you do 100,000 orders...
23:21Our top was 50.
23:22I know.
23:23We can't go that high.
23:24We can't go that high.
23:25So what is the highest number?
23:26We'll order 66,000.
23:28I know you can do a little bit more than that.
23:31You do not want to miss out on this opportunity.
23:33One stop, on the way home, school run.
23:35The kids...
23:36Gary the Penguin.
23:37Doop, doop, doop.
23:38All right, I'll get you loads, kids.
23:40All right, calm down.
23:42We'll get to 75.
23:4375 was our absolute...
23:44Well, no, 66 was our absolute top, so come on.
23:47Negotiations are fell as fuck.
23:49Can we do 77?
23:52Erm...
23:53We'll do 77.
23:54Yeah?
23:55Yeah.
23:56Thank you very much.
23:57That was great.
23:58Back in West London...
24:00If you don't buy enough, I worry about the obviously reputational stuff about Tesco running out of jolly
24:05much troubles when they discover that that goes viral.
24:08While Rob keeps up the hard sell...
24:10It's only 60,000.
24:11Thank you very much.
24:12Thank you so much.
24:1460,000.
24:15Thank you so much.
24:16On the other half of the team...
24:17I suppose from a brand point of view.
24:18Yeah.
24:19Our one concern would be that there is nothing regarding children in need on the product.
24:23Mm-hmm.
24:24Trying to make up for pudsy-free packaging...
24:26Would we be able to pitch ourselves out and we could come to your stores?
24:30Charlie.
24:31We'll come to as many as you want us to.
24:33Yeah.
24:34Okay.
24:35That is genuinely...
24:36We will do that.
24:37Brilliant.
24:38Just over 1,000.
24:39Yep.
24:40Every single one.
24:41However many you want us to come to, we will be there.
24:42If it included some DJ sets as well, we bring the vibes to the stores, we play some music,
24:46could we make it into almost like a little event?
24:49Yeah, absolutely.
24:50Our stores would be open to that without a doubt.
24:52Yeah, well, I mean, how many are you willing to buy?
24:54Now here we go.
24:55Yeah.
24:56I think I'd be happy at 40.
24:5740,000.
24:5840,000, including you.
24:59Yeah, including you.
25:00I hope you like dance music.
25:03Yes, definitely.
25:04Really look forward to it.
25:05Let me know what dreams you want.
25:08Charlie's offered her whole lives, so we're going to be touring the UK, turning up in these
25:13stores, bringing up DJ decks, who've sold our souls to get these things going, but I'm
25:17really proud because it's for a good cause and that's all that matters.
25:20The only thing is how big is going to be this tour bus because you have finished us.
25:23I know.
25:26East London.
25:27Imagine this.
25:28Right before Christmas, you've run out of Gary Penguins.
25:31Mums and dads putting their air out.
25:33You need to up your numbers.
25:34While Tom keeps driving sky-high sales.
25:37We'll hit 100,000.
25:39Thank you very much.
25:41Gladiator Matt.
25:42I think that's one of the key points, the fact that it is very unique.
25:45Hits a roadblock.
25:48We had a couple of questions actually.
25:49Yeah.
25:50First of all, what was the thinking behind the ad for them?
25:54The ad, we deliberately went low budget.
25:56We tried, do you know what I mean?
25:57The whole point is, he's called Gary.
25:59We are, we're trying to, you know, this is, he is a penguin of the people.
26:03That's the whole point.
26:04People resonate with an underdog, you know?
26:07That ad was also an opportunity to really sell the flavour and there was nothing coming
26:11through in the ad on flavour.
26:12If we're talking about units, what are we, what are we thinking?
26:15You have quite a hard sell.
26:16Yeah.
26:17More people buy into it.
26:18That's where our concern is.
26:19So I think there's an opening, we'd be happy to move to 15,000 units.
26:23Could we go to 25,000?
26:25What do you think?
26:28I think, yeah, we can go to 25, guys.
26:3125, guys.
26:32Thank you so much.
26:34Across town.
26:35What about if we create a little party in some of the stores?
26:41I can bring the decks.
26:42Still selling her team mates.
26:44We would love to also push this on our own social media for you.
26:48Charlie.
26:49I think we can go up to 20,000.
26:51Thank you very much.
26:53Thank you very much.
26:54Capitalising on family connections.
26:57My grandma, she worked in Debenhams for over 40 years in the raincoat department.
27:02Project manager, Rob.
27:05What are we talking?
27:06How many are we going to purchase, please?
27:07I think we could start at 5,000.
27:10I think I need to sit down and think of my grandma.
27:15We love this guy.
27:16Grandma, we love you.
27:19Hello, Frances.
27:20What did you say?
27:21Debenhams after what?
27:22You worked there for 42 years and that's all you've got on your pension?
27:24What?
27:25Hang on.
27:27The gills.
27:2815,000.
27:29Do it for me, darling, and grandma.
27:30That would be amazing.
27:31Go on.
27:32Go on.
27:33Thank you so much.
27:35Can I have a cuddle?
27:36Thank you, darling.
27:38Let me tell you about Rob Rinder.
27:39That man has zero shame.
27:42He's on his knees.
27:44He's telling personal stories.
27:46And do you know what?
27:48I love him for it.
27:49It's working a treat.
27:51And because it's for children in need, do an additional 30k donation.
27:58A million thank yous.
28:00Half an hour to go.
28:02How do we feel about Gary?
28:04Final push for sales.
28:06It's a good job he's tasty.
28:08Oh, no.
28:09Because we weren't sure about the ad.
28:10Oh, gosh.
28:11It just looks like a Santa.
28:13It's going to be next to other products that are very similar.
28:16By the time this gets out on the wires, every single person is going to know this is Jolly
28:20McTrumball.
28:21The fact he's called Gary and the looks he way does, he's green, like the Asda logo.
28:25How come Gary?
28:26We were thinking, you know, like Colin the caterpillar, Percy the pig.
28:29People like those.
28:30That's not us.
28:31Oh, no.
28:32Well, exactly.
28:33So this is something very different.
28:34I walked in here thinking if I left here with a minimum 20,000, it would have been a beautiful
28:38thing.
28:3925,000?
28:40We felt more comfortable at 20.
28:41But would we top that up with a donation?
28:43Mum, I need to go to Penguin.
28:46On the iPad, looking at thems online.
28:48Bosh.
28:4915.
28:50You get all of us.
28:51Push online.
28:52There you go.
28:53150,000, please.
28:54I do need you to close now though.
28:56Deal.
28:57Deal.
28:58Thank you so much.
28:59Well done.
29:00Yes.
29:01Thank you very much.
29:02Thank you so much.
29:03Good job.
29:04Well done.
29:07My bills are jingling.
29:117pm.
29:12As a team, you could not have done any more.
29:15I agree.
29:16That's all there is.
29:17The rest is detail.
29:18You're amazing.
29:19Sales over.
29:20I just want to say, I've got to go and get some driving lessons.
29:23We'll be driving vans a few times back the year.
29:25Oh, yeah.
29:26Don't dress me up.
29:27Ask her.
29:28We've got to buy a house and go on tour together.
29:30Listen, let me tell you something, yeah?
29:31People say to me, oh, you're a stand-up.
29:33That must be really hard.
29:36Listen, that was one of the hardest things I've ever done.
29:39We sold to everyone.
29:40Everybody.
29:41Every single person, all of them.
29:42They all wanted it.
29:43Yes.
29:44Yes.
29:45I always leave from the front.
29:46You know, I always push myself forward.
29:47And I made a lot of decisions.
29:48And listen, if we do lose, and I'm back in the boardroom, you know I'm getting fired.
29:53Tonight, biscuit sales will be totted up.
29:58Tomorrow, the big reveal in the boardroom.
30:01Oh, go in.
30:17Sorry.
30:19Good morning.
30:20Good morning.
30:30Well, I have understood from my two colleagues here that we've been very, very busy.
30:37And let me take this opportunity to say thank you for your time and devotion that you've given to this very worthy charity, Children in Need.
30:47So that's the end of me being nice.
30:50Yes, yes.
30:54Right, where should I start?
30:57I've got my magic pen here.
31:00So...
31:01Oh, my gosh, this is brutal.
31:05Oh, gosh.
31:07Oh!
31:09There you are.
31:10Eat your heart out, Michael.
31:12What's his name?
31:12McIntyre with a wheel.
31:15So, Rob, from what I can understand, you were made project manager.
31:21And the theme of your biscuit turned out to be humbug or something.
31:27Bar humbug.
31:28Bar humbug.
31:29Bar humbug was very much the vibe of the conversations that we were having.
31:35At the time, there was a lot of bickering.
31:37We were talking in circles.
31:39And I thought, well, do you know what?
31:41This is part of Christmas as well.
31:42It's not all fun and games.
31:43Sometimes there's bickering families.
31:46And that's what we were at the time.
31:47Anyway, then we go on to the kitchen.
31:50And in the kitchen, we've got Rob, Kadina, Eddie.
31:54Yeah.
31:54Now, Kadina, you won MasterChef or something like that.
31:59Yeah, just loved your MasterChef.
32:00So, it was like a no-brainer that you should be there developing the biscuit.
32:06Yeah.
32:06Yeah.
32:06The guys decided that I would take the lead on the biscuit.
32:09And I had help from these two who were, yeah, great little elves.
32:13Not really.
32:14I think you'd have done better if you were on your own.
32:18So, this is it, is it?
32:20Yeah.
32:20Yeah.
32:21So, that's centre.
32:22Yeah.
32:22No, no, no, sorry to interrupt you.
32:24It's just that you're wrong.
32:25It's Jolly McTrouble.
32:27It's so ridiculous.
32:29Jolly McTrouble.
32:30Yeah.
32:30Sounds like one of your clients.
32:33That was the idea.
32:34Yeah.
32:35Now, I understand someone did a King Alfred.
32:39Burnt the cakes.
32:40Is that right?
32:40Oh, yeah.
32:41My fault.
32:42Your fault?
32:43Mm.
32:43What are you doing with the oven, then?
32:45I wasn't doing anything.
32:46That's precisely the point.
32:47I should have been.
32:49Shall I risk having a bite into this thing?
32:51Can't which side?
32:52The naughty side or the nice side?
32:54Go for the sugar pot.
32:55I promise you.
32:56Yeah, go for the vanilla.
32:57Go on, get nice.
32:59Mm.
33:00Joint, man.
33:01Look, I'll have more low sugar.
33:02Sweet.
33:03Yeah.
33:03Yeah.
33:04Delicious.
33:05Warming.
33:06Yeah.
33:07It's all right for a treat, I suppose.
33:10Yeah.
33:10Okay, well, look.
33:11Um, now let's move on to branding.
33:15You came up with this name, Jolly Mc Trouble.
33:18Is that right?
33:19Yes.
33:20Yes.
33:21We did so in a little bit of a haste.
33:23I can't let AJ take the flack for that, though, because I was, I started to throw some names around.
33:27What flack?
33:27What flack?
33:28Well, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm thinking a jolly good name, actually.
33:35I'm preempting.
33:36I think Rob should tell Lord Sugar that when he heard the name Jolly Mc Trouble, he said Scottish Pirate and you didn't, your face was a picture.
33:45Yes, I didn't quite get the concept at first, but then I was, um, immediately, um, brought around and realizing we could definitely market it.
33:52You, you're easily won over then, yeah?
33:55No.
33:55No.
33:56Now, on day two, you all got together again, yeah?
34:00Yeah.
34:00So, what did you all think about the actual product itself and its branding and all that stuff?
34:05I loved the packaging.
34:07Packaging and all that.
34:08Especially the, um, expression of gratitude.
34:10I think that's a beautiful message of Christmas.
34:12That was your idea, I take it.
34:15I take it that was your idea.
34:16It may not have been, but I'm, yeah.
34:18But, no, actually, I thought it was beautiful.
34:20I really liked it, and I knew from that moment that we, as a group, were going to be able to tell that story and to flog it.
34:26Now, TV adverts, Rob, AJ and Jake, is that right?
34:30Yeah, we've changed teams.
34:31Now, Jake, I heard from my people that you were very, very good, Jake.
34:36An excellent job directing and in the edit, from what I can understand.
34:39Staggering.
34:40So, let's play the advert then.
34:42Lapland, Spirits of Christmas.
34:44When a naughty are banished, trouble is far, far away, so nice people always weep.
34:49Or do they?
34:50As cold as ice, you're willing to sacrifice our love.
34:55Don't be naughty.
34:57Get nice.
34:58I will pay the price and go.
35:03Not bad.
35:04You know what I like about that?
35:07It shows the product.
35:09Yeah.
35:09Pack shots of the product also.
35:12Yeah.
35:12Yes.
35:13Yeah, so, very good.
35:14You then got a jingle, is that right?
35:17Can I hear this jingle then?
35:18Jolly's on his sleigh, biscuit twists on the way.
35:22Rushing through the ice, be naughty, get nice.
35:28Jolly my trouble, be naughty, get nice.
35:31Right, okay, and I understand you're holding a few professionals to deal with it.
35:36Yes, we're now known as international producers.
35:38Basically, we called on Tom Grennan and Craig David.
35:43Yeah, I heard that.
35:44They collabed, first time ever.
35:45Did you, one of you tried it out first of all, just for time length.
35:48Davidina, she's amazing.
35:50Yeah.
35:50I think amazing is an overstatement.
35:53I mean...
35:54No, she definitely hit the notes.
35:55It might have been a Z- that she hit the notes.
35:58Right, now, we get back to England, yeah?
36:02Now we start talking to the retailers, is that right?
36:06Now, prior to that, you'd actually phoned up a few retailers yourself, even before you
36:11got in to meet the ones that I laid on.
36:13Yes, we did, yeah.
36:14Well, that's very, very enterprising of you.
36:16So, now...
36:17You sold tens of thousands, didn't you?
36:19We did, yeah, yeah, before we began.
36:21Right.
36:21Now, you go into the presentation.
36:24Part of the warm-up was you managed to get hold of some other celebrities to do your little...
36:29Stars, actually.
36:30I say stars, yes, yes.
36:31Sorry to interrupt you, but yes.
36:33Stars.
36:34With the exception of Mr Morgan, of course, who's not a star.
36:38I think he said something like,
36:40if ever there was a biscuit with my name on it, it's it.
36:44No, a biscuit with his name on should be Jamie Dodger, actually.
36:49Or the post-Watershed name would be Hobnobbed, maybe.
36:55But I did see some of those people.
37:02They were very nice of them to actually chip in.
37:04Yeah, Benedict Cumberbatch.
37:05And it must have impressed your audience also.
37:07They were overwhelmed.
37:08And then some DJ broke out.
37:11You should have seen the after-party.
37:12It went off.
37:13They were all up.
37:15Every single one of them got up.
37:16Well, I will say, as they said, they'd never had a pitch like it before.
37:19There you go.
37:19There you go.
37:20It absolutely set the tone for us selling.
37:22Some were more into it than others, let's put it that way.
37:25There were a few reservations from the retailers.
37:28I think one of the main things that we got was the fact that we hadn't put anything to do with children in need on the box,
37:34which was a problem.
37:36OK, well, look, enough for you lot.
37:38Let's move on to the other team, shall we?
37:41Now, JB, you became the PM.
37:47I did.
37:48And how did that come about?
37:49Everybody else put themselves forward?
37:51I did, Lord Trigger.
37:52You did?
37:53Yeah.
37:53Well, you told me you were going to win, right?
37:55When I saw you in the beginning, you said, that's it.
37:58Done deal.
37:59Yeah.
37:59How do you feel now?
38:00I think there was an element of, like, trying to disguise, like, you know, like a secret weapon kind of things.
38:05I think putting JB at the forefront and then keeping me in the back.
38:08Would you go along with that, JB?
38:10I was voted for.
38:11Who voted?
38:12Majority voted for you.
38:14Yes.
38:14And the only one that voted for you was you.
38:16It was quite close.
38:17Right.
38:18You voted.
38:19Correct, sir.
38:21I got a vote, though, didn't I?
38:23So, feel me.
38:24Anyway, you decided on the shape of a penguin, yeah?
38:30He's cute, isn't he?
38:31Yeah.
38:31Now, in the kitchen, there was JB, Tom and Shazia.
38:35Yes.
38:35Yeah.
38:36Tom, you were in charge of licking the spoon, weren't you?
38:38That's, yeah.
38:40Taste testing was a big job.
38:41Yeah.
38:42And I understand that the taste of this thing is rather adventurous, isn't it?
38:48Very.
38:49It was bubblegum and white pepper.
38:52And, Shazia, I think at one stage you were pushing for chilli flavour.
38:57Because we wanted to spice up everyone's life.
38:59We thought that I might add a bit of gurum masala or turmeric,
39:03but the white people pulled me down.
39:07You can't say that.
39:09You cannot say that.
39:11You cannot say that.
39:13It's just in terms of flavour and palate.
39:16Also, Lord Sugar, you tasked us with doing something
39:19that was going to stand out on the shelves.
39:21So, our whole focus was trying to do something
39:24that's a little bit different, but still not offensive to any palate.
39:28And then you came up with a name, didn't you, for him?
39:31This is Gary, isn't it?
39:32That was, yeah, the sub team.
39:34We like that you went straight for a decapitation.
39:37That's what we were hoping for.
39:38Wait for it.
39:39Don't do it.
39:40Lord, come on, Lord Sugar.
39:40Don't do that.
39:41Don't do that.
39:42Oh, no!
39:44Oh, no!
39:45I think he likes it.
39:46He likes it.
39:47That's all right.
39:48Oh.
39:48It's reasonable.
39:50Where's the pepper?
39:51The aftertale.
39:52Give it a few seconds and you will feel the heat.
39:56OK.
39:56Now, branding.
39:58Matt, Sarah and...
40:00Oh, blimey, you're right.
40:01The Blooming Petter is quite...
40:02Lovely, isn't it?
40:05Angela, sub team leader?
40:06Correct.
40:07Right.
40:07So, tell me, what did you do?
40:10What we were really keen on was to start with a character that a kid could relate to, could
40:15respond to, could kind of, you know, get behind.
40:18Good idea.
40:19Good idea.
40:19The big point as well was that we're quite understated, right?
40:23With the Jolly McTrouble, it was quite tacky.
40:24We're going for the...
40:25Quite tacky.
40:26And people love an underdog.
40:26You go around the world calling yourself legend.
40:29Look at your box.
40:29I don't call me that.
40:32Everyone else does.
40:33Right.
40:33And we should also point out that we did have the pudsy on the box, which I believe the
40:38other group didn't.
40:39No, that's right.
40:40Go on, rub it in.
40:41Look, let me carry on, please.
40:42So, on day two, what do you all think of the... what you've come up with?
40:48We did like the synergy between the developed biscuit and the branding.
40:54I'm not wishing to undermine your brilliance, but I think more of a fluke than anything else,
40:58wasn't it?
40:58There's no fluke.
40:59We were in a very synergistic space.
41:02It was an absolute fluke.
41:06Anyway, so the TV advertising team was made up of Tom, Shazia and Matt.
41:14Is that right?
41:14That's correct.
41:15Okay.
41:15Can I just say, Lord Sugar, you are in for a treat.
41:18Okay, let's run it.
41:19Can't wait.
41:19Here we go.
41:24Gary the Penguin!
41:26Gingerbread Biscuit!
41:28Oh, I hate Christmas, but I love you!
41:32Oh, my God.
41:35We've got to back each other.
41:36I'll be standing by this.
41:37You have a nice Christmas, Scope.
41:39I'm having a great Christmas, because of you, Gary.
41:43What is going on?
41:44What is going on?
41:45They're all laughing.
41:46They're all laughing.
41:48They were attacking.
41:49Lord Sugar, the proof is over there.
41:51Everyone is laughing.
41:52Yeah.
41:53Oh, we're laughing at you.
41:55I'm laughing now, because she's hysterical.
41:57It's all you experts that come up with that piece of crap.
42:00It's unbelievable.
42:01I mean, that is diabolical.
42:03We're watching the same thing.
42:04I am watching the same thing.
42:05Where's the pack shop?
42:07Where's the product?
42:08I don't know what you're selling there.
42:10Lord Sugar, right, so I was producer, director, editor, right?
42:14So I'll take all responsibility for the ad.
42:16What I'll say is, yes, it's a bit different, okay,
42:19but the Leaning Tower of Pisa, right?
42:22No one complains it's a bit wonky.
42:23Listen, mate, what I have forgotten about making TV adverts,
42:27you haven't even learnt yet.
42:29Your advert sucks, whether you like it or not.
42:32End of story.
42:33You don't mean that.
42:34You don't mean that.
42:35It doesn't tell me about the product at all.
42:38Let's have the jingle.
42:39Can I have the jingle, please?
42:40Here we go.
42:41Everybody!
42:43Gary the Penguin to push her.
42:46Gary the Penguin to push her.
42:48Gary the Penguin to push her.
42:51He's the best at biscuit trees.
42:52Bosh.
42:54Mmm.
42:55Annoyingly catchy, I think.
42:56Yay!
42:58Yes.
43:00That's very good.
43:01Okay, so...
43:02And we didn't need any famous people to sing it for us.
43:05We did it ourselves.
43:06We had J.B. Gill.
43:07We had J.B. Gill.
43:10So one of the things that you managed to pull off
43:14was to get our good friend Rylan to be the presenter.
43:19Yeah.
43:19And from what I heard, he was very, very good.
43:22Brilliant.
43:22And then you let yourself loose on the retailers
43:25and started selling good salesmanship, Thomas.
43:29Yeah, it was fun.
43:29I should hope so.
43:30We've done all right.
43:31Good.
43:32Right.
43:33So let's see how we got on.
43:34So, Karen, can you tell me how your team did with the retailers?
43:40Well, the really good news is all seven of the retailers that you laid on made orders.
43:47And they also got orders from four other retailers that they called themselves.
43:52And they had a lot of orders.
43:53And they had a lot of orders.
43:54Really good number.
43:55Total orders, 355,500 units.
44:00Well done.
44:00Well done.
44:00Well done.
44:01Well done.
44:02Well done.
44:02Well done.
44:03Well done.
44:05Mike, same question to you.
44:07Well, my team also got orders from all seven of the retailers, plus an additional two that
44:14they secured themselves.
44:15But they also received a lot more orders, 452,000 units.
44:24Yes!
44:25Yes!
44:26Yes!
44:27Yes!
44:28Yes!
44:29Yes!
44:30Yes!
44:31Yes!
44:32Yes!
44:33Yes!
44:34Yes!
44:35Yes!
44:36Yes!
44:37Yes!
44:38Yes!
44:39Yes!
44:40Yes!
44:41Yes!
44:42Yes!
44:43Yes!
44:44So, look, well done JB's team.
44:45A huge amount of orders.
44:48It's going to raise thousands of pounds for Children in Need.
44:52I remind you, they will be on the shelves.
44:55Yes.
44:56Yes.
44:57Very, very well done.
44:58I'm going to send you on your way, and congratulate you for your very hard work on behalf of Children
45:04in Need.
45:05And you lot, stay here for a minute.
45:07Off you go!
45:08Thank you!
45:09Thank you very much!
45:10Thanks Mike!
45:11Thanks!
45:12Commiserations.
45:13and it's great he wants to be deported I'll pray for you
45:16well despite your great efforts the fact is that you're lost and because you're lost
45:37I'm going to ask you to go off and have a chat amongst yourself and then you're going to come
45:42back in here and at least one of you will be fired so off you go and I'll see you later
45:50oh gosh thank you don't know what I'm saying thank you for this point
45:55well I mean first of all to my mind the other team broke the rules by not making a Christmas
46:06biscuit Rob we lost let's figure out why we lost Gary is in breach of several of the rules so you
46:16know in a different world where the money not going to charity there'd be a very good chance that I'd be
46:21seeing him in court I do think you know the first meeting which you did set up was a waste of time
46:27wasn't it there was a lack of concept lack of vision a lack of direction I believe should have
46:34come from you the whole project was confused from the start Rob as project manager has got to take
46:42some responsibility for that when we went into the cells the first thing they picked up on was we
46:48didn't have children in need oh yeah no good they were looking for party party was nowhere to be seen
46:54okay so you're going to blame the brand no I'm just saying we've got to look at that situation do you
46:58suppose in your leadership people always feel sufficiently able to communicate with you or do
47:03you think you're a little bit like um Miranda Priestly in the devil wears Prada a little bit well I
47:09don't know you might have to ask Jake did I feel that we will listen to not a hundred percent of the
47:14time listen sub-team leader she knew what she should have been doing and she didn't listen to
47:18anything that was said in the initial meeting so when we got there we didn't have a clue what was
47:22going on did you guys hand on heart do you think you could have done more so we could have done more
47:26I think at one stage I saw my grandmother and given we've lost it's rather depressing I'm awfully sorry
47:31grandma wherever you are
47:33send the candidates in when you've picked your phone up thank you
47:54well um ladies and gentlemen I trust you've had a little chat to try and determine why you think
48:03you didn't succeed in this task Rob I mean never mind Rudolph you're more like Rob the red-faced
48:10rinder at the moment that might be becoming funny in a couple days that's a good one Lord sugar anyway
48:18um doomed from the start according to my assistant here Karen no clear plan um discussed in in the
48:28morning meeting yes I agree agree I can 100% agree with that I think there was no leadership we just
48:34kind of went out and did our own thing which meant the product and the packaging didn't match up that's
48:39right because um I took too many um opinions we ran out of time right I mean the thing is is that
48:46the TV advert was good I think brilliant yeah right the actual product itself eventually turned out to be
48:55okay you know you had people help you with the jingle and all that I mean and all them elements of success but
49:02you didn't succeed yes oh we did succeed we sold over 350 000 units yeah well that's extraordinary
49:10success it is it is it is very good I accept that that's good but not good enough yeah can I just say
49:17Lord sugar the up the other sales team which would be Charlie um Eddie and Kadena have already um mentioned
49:25that they could have got more sales if we're talking about contributions when it came to the product
49:30creation mate um we forgot Pudzi children in need I feel like AJ made a lot of mistakes at that point
49:37a design designs I do appreciate that the branding definitely could have been better however had I had
49:45the support the full backing of Jake and Charlie I felt like it would have been but who came up with
49:52the name Jolly McTrouble me the moment Rob our PM heard the name of the product he lost his mind
49:58Lord sugar he nearly collapsed Karen was there I had to save him did I know can I can I add to that yes
50:03we didn't even know what we were going into we had to make a name from nothing but my point is a lot of
50:10stress was then put on this side to the point where we nearly lost our PM and I had to turn
50:13into my sins Lord sugar to be fair what do you mean nearly lost to mine he started panicking Rob was
50:18collapsing out to God and massaging bring him back to life I don't know whether it was an episode of
50:22Apprentice or Hobbit did you give him mouth to mouth I'll tell you what for my team I would have
50:27done if I needed to but just like it came back to life I think that let's be honest the problem was
50:31they went into branding with no idea of what you were creating no idea and you went into making a
50:37biscuit with no idea what the branding team rights were making and hence the confusion that's right
50:42yeah why did you burn the cakes the biscuit burnt because I was trying to do everything at one time I
50:48didn't have the best support from the guys if a master chef winner says it takes 10 minutes in the
50:53oven I will believe the master said well no she checked after 10 minutes half the fire department
50:58wind away what sport is that I think the clue was the smoke coming out of the oven so do you feel
51:03Kadina you would have been better off without these two in the kitchen I mean you guys kind of uh we took
51:08up too much time in the beginning which meant by the time I got around to doing the biscuits we didn't
51:12have enough time to put them in and retry them so we got burnt biscuits all right and the pitch
51:17Karen tells me that it was very hard sell do you think you put off a few retailers I agree and um I've
51:24heard that the other group got a lot more confirmed orders and I do remember our project manager here
51:30did put boots a little bit under pressure I think maybe if we had focus on being a bit less pressured
51:37we might have made more okay okay hear what you're saying hear what you're saying and you're quite right
51:41because your team got 12,000 orders from boots JB's team got 30,000 no I'm sorry I feel as confident as I
51:49can or trigger that the buyers that were there went away feeling that they had gone as absolutely
51:54far as they could right Eddie who do you think's responsible for the failure um I will say two
52:00people Lord Sugar the person who turned me into a paramedic right there a project manager and AJ
52:05me I see and what's your opinion sorry Rob I love you to pieces but I was just so confused from the start
52:14okay so I've got to take Rob and uh AJ I feel the responsibility of the failure of this task
52:22lies with two people that being the project manager who led us astray from the start and also Jake
52:32who was about as useless as a pen with no ink at times a pen with no ink at times you mean a pencil
52:40I rest my case well listen mr. project manager we will send the jury out shortly right but before
52:54doing so that you as the project manager going to tell me which two people you'd like to bring back
53:00back in this boardroom um I will choose um uh Kadena and Jake
53:07my biscuits literally were the star of the show all right listen you others thank you for your
53:15assistance in this great charity off you go thank you thank you for the best week
53:20good luck good luck Jake bye it's all your fault look what you've done you three I would like you to
53:31step outside and I'll call you back in after I've had a chat with Karen and also with Mike okay thank
53:38you so there you are very unusual why do you bring Kadena backings she was in charge of the
53:51kitchen so as you think he's blaming her for the bad cooking probably because the biscuits burnt and
53:56they're a little bit sweet hmm what about Rob himself then because it seems to me that everybody
54:02is unanimously believes that he is really responsible for the failure of the task look you've got to give
54:08Rob some credit he sold over 200,000 units himself and that's incredible an incredible achievement
54:13but he had no clear plan and what about Jake if Jake had felt strongly about the branding well why
54:20didn't he speak up at that point why didn't he mention the lack of pudsy on the branding these
54:25were things that really affected their chances when it came to pitching to retailers can you send the
54:34three candidates in please thank you
54:36right Rob could you perhaps explain to me the reasoning behind bringing Kadena back in
54:54um I brought in Kadena and Jake because um they're two examples of absolute excellence
55:00okay well yeah let me put it this way I don't like wasting my time no you you admit yourself that
55:09you gave your team no clear direction true um and so despite the fact that you did a tremendous job
55:17yeah in selling over 300 000 units and I do acknowledge that that you did a great job there
55:24so it is with regret you're fired okay thank you very much lord sugar well done thank you both very
55:30much carol thanks for being alongside us happy christmas merry christmas well done
55:34happy Hanukkah happy hanukkah thank you nope no punzie what can i tell you
55:49right kadena you were responsible for the biscuits
55:55and jake you've been accused of not contributing to the branding and the branding wasn't great was
56:02it but my gut feeling is telling me you did sell over 350 000 units so with that in mind
56:14you're safe i'll thank you two for your contribution for children in need i'm sure
56:21they will be very grateful i'm very grateful thank you so much thank you to you lord sugar
56:26thanks garen thanks bye-bye thanks budsy that was close well done
56:40johnny which i was going to be on the shelf and i have to say it's a beautiful product and as people
56:44will discover it'll outsell the other one i have to say i'm not entirely convinced that is a christmas
56:49biscuit but that's for me to litigate another day
56:54now we've had a load of fun but let's not forget why we're here the celebrities gave up their time
57:02because bbc children in need supports amazing charities up and down the country and you can
57:09help too so please donate if you can and while you're at it go out and buy these things
57:16thanks every biscuit purchased means a bit more dough for a good cause
57:22you
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