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As dez agências brasileiras mais premiadas no festival nos últimos três anos apresentam os cases nos quais depositam mais esperanças de Leões
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00:28Abertura
00:57Abertura
01:27Abertura
01:33Abertura
01:34Abertura
01:34Abertura
01:34Abertura
01:58Cognito
02:01Passwords
02:02Encryption
02:03Two-factor authentication
02:04Every day
02:05There's a new way
02:06To protect personal data online
02:08But scammers
02:09Don't always hack systems
02:10Sometimes they just
02:11Go through your trash
02:13El último tipo de fraude
02:14Se llama
02:15Dumpster diving
02:16Dumpster diving
02:17Criminosos tem usado
02:18Dados impressos
02:20Nas etiquetas
02:21Para clonar cartões
02:22Abrir contas
02:23E até pedir impréscimos
02:25But how is that
02:26Our business?
02:27Well
02:27It literally is
02:28We are MercadoLivre
02:30The number one e-commerce
02:31In Latin America
02:32Delivering over 3 million boxes
02:34Every day
02:34Since we can't stop scammers
02:36We turn data protection
02:38Into an everyday habit
02:39Using a reward
02:40Everyone loves
02:42Coupons
02:44This is
02:46Scratch Your Data
02:47As caixas vão chegar
02:49Uma parte aqui
02:50Que dá pra você raspar
02:52Quando você raspa
02:53Os seus dados
02:53Revela um cupom
02:54Pra você usar
02:55Na próxima compra
02:56Um cupom pra gente usar
02:58O que importa mesmo
02:59É criar o hábito
03:00Yep
03:00A new generation
03:01Of shipping labels
03:02That reward you
03:03For destroying your personal data
03:04And quickly
03:08Sabe estilar
03:09O que esse povo
03:10Faz com os nossos dados
03:12Pode chegar agora
03:13Toda vez que você comprar
03:14Dá uma raspadinha
03:17Não pode jogar
03:18Seus dados no lixo
03:18Crie esse hábito
03:19Raspe seus dados
03:22Vejam que uma das maiores empresas
03:24Publicou
03:25Para que mais pessoas
03:26Saibam
03:27Da importância
03:28De proteger os seus dados
03:30MercadoLivre
03:31Está fazendo a parte deles
03:31Agora só falta você
03:32Fazer o seu
03:33With labels
03:34Covering 26
03:35Out of 27
03:35Brazilian states
03:36Scratch Your Data
03:38Was featured
03:38In 82 publications
03:39Reaching over 75
03:41Million people
03:42And now the initiative
03:44Is expanding
03:44To Mexico
03:45And Argentina
03:55That's how MercadoLivre
03:56Is turning
03:56The final moment
03:57Of delivery
03:58Into the beginning
03:59Of a new habit
04:00Protecting your data
04:01From the first click
04:04To the last scratch
04:07Next time you
04:08Discard a package
04:09Don't forget
04:09To scratch your data
04:12History is told
04:13By the main characters
04:14The people
04:15At center stage
04:16But not all
04:17The steps
04:18That move the world
04:18Forward
04:19Are taken by
04:19The ones
04:20In the spotlight
04:21This
04:21Is the man
04:22Who changed
04:23The rhythm
04:23Of the world
04:24Bringing a groove
04:25To the greatest hits
04:26Of all time
04:27While never worrying
04:28About showing up
04:29More than his beats
04:30Yeah
04:31Time to take
04:32A few steps forward
04:33Paulino
04:34Johnny Walker
04:35Presents the walk
04:36To the walk
04:37Of fame
04:37Little known
04:38Even in his own country
04:39Paulino Da Costa
04:40Is held as the world's
04:42Greatest percussionist
04:43Says who?
04:44Michael Jackson
04:47Paulino
04:48Is a groove
04:49Master
04:49Admired by legendary
04:50Musicians
04:51No way he's
04:52Played with everyone
04:53And still no one
04:54Knows who he is
04:55He brought rhythm
04:56To over 6,000 songs
04:58Numerous Grammy
04:59Winning albums
05:00And an Academy
05:01Award winning soundtrack
05:02Man look at it
05:03Casually showing up
05:04In a Madonna music video
05:05And in a score
05:06To a Spielberg movie
05:07And hearing that
05:08Bottle percussion
05:09That's Paulino
05:11To show the world
05:12That the beat
05:13They can't stop humming
05:14Or dancing
05:15Was created by Paulino
05:16Johnny Walker
05:17Decided to celebrate
05:18His journey
05:19By taking his name
05:20Off the credits
05:21And putting it
05:22In the headlines
05:24We started by
05:25Dusting off a documentary
05:26About Paulino
05:27Invested it
05:28And released it on Netflix
05:29This doc shows
05:31That his life
05:31Is the soundtrack of all of us
05:33We put him on the cover
05:34Of the magazines
05:34That had always
05:35Referenced him indirectly
05:37On the biggest interview shows
05:41In the paper
05:43Online
05:45We put together a playlist
05:47With a little sampling
05:47Of his hits
05:48I can't believe
05:49He played on
05:50We Are The World
05:52And to invite everyone
05:53To get into Paulino's rhythm
05:55Everything
05:56Was a potential
05:56Percussion instrument
06:00All these steps
06:01Led Paulino
06:02To a level of fame
06:03The smiling son of Rio
06:04Had never experienced before
06:12He took him to a place
06:14No native Brazilian
06:15Had ever reached
06:17Paulino DaCosta
06:18Hollywood walker fame
06:19What better place
06:21Than a walk
06:22To keep walking
06:28Every woman
06:29Will experience menopause
06:30If you have a uterus
06:31It's going to happen to you
06:32We need to really look
06:34At the effects
06:35Of menopause
06:36On our body
06:36You know
06:37We're underrepresented
06:38In studies
06:38We're underrepresented
06:40In clinical trials
06:41The industry uses
06:43Generic models
06:44Turning skin care
06:45Into guesswork
06:46Menopause transforms skin
06:48Collagen density
06:50Elasticity
06:51And barrier function
06:52But it's barely
06:53Represented in science
06:55And when science
06:56Doesn't see you
06:57You become the experiment
06:58The solution
06:59Wasn't to adjust formulas
07:01Science itself
07:02Had to change
07:03So Avon
07:05A brand standing by women
07:06For 140 years
07:08Rebuilt the skin
07:09The first lab grown
07:11Menopausal human skin
07:12Which through precise
07:14Hormonal manipulation
07:15Replicates the real conditions
07:17Affecting latino-american women
07:19During this stage
07:20Skin designed
07:21From their own biology
07:23Not estimated
07:24Engineered
07:25Aqui no laboratório
07:27Os cientistas conseguem
07:28Reproduzir em detalhes
07:30O que acontece com a pele
07:31Durante a menopausa
07:33But innovation
07:34Can't change anything
07:35Locked in a lab
07:36So Avon
07:37Made it impossible
07:38To ignore
07:39Printing its message
07:40On the very skin
07:41Science had neglected
07:42We transformed
07:44A microscopic breakthrough
07:45Into a public exhibition
07:47A Avon vai poder
07:48Testar e entender
07:50Como os produtos
07:50Funcionam de fato
07:51Numa pele
07:52Nesse momento da vida
07:53Sparking Brazil's
07:54Largest observational study
07:56On menopause
08:03Essa iniciativa
08:05Ela materializa
08:07O que a gente chama
08:08De fentec
08:09Porque quando a representação
08:11Entra no lab
08:12Os produtos
08:13Deixam de ser
08:14Assumções
08:14E deixam de ser
08:16Answers
08:16Efeitos da menopausa
08:18Sendo estudadas
08:19Nos nossos laboratórios
08:20Afim de desenvolver
08:22Os melhores produtos
08:24Os melhores serviços
08:25Para essa mulher
08:25É um estudo
08:26Que levou sete anos
08:28O empenho
08:29De muitas pesquisadoras
08:30Estamos muito orgulhosos
08:38Avon
08:41Oh, look at these tears
08:44Tears of happiness
08:46From Brazilian students
08:47Who just made it
08:48Into college
08:49Through Enum
08:50Basically
08:51Brazil's version
08:52Of the SAT
08:53Taken by
08:543.5 million students
08:56But they also
08:57Carry everything
08:58It took to get there
08:59Long commutes
09:01Crowded
09:02Transport
09:02Exhausting
09:04Routines
09:04Barely any time
09:06To study
09:06Yeah, it's tough
09:08TikTok presents
09:10Review routes
09:11High traffic spaces
09:13Become bite-sized
09:14Review points
09:15TikTok had more
09:16Than 3.8 billion
09:18Views
09:18On Enum
09:19Related content
09:20In Brazil
09:21Last year
09:21That's huge
09:22So we took
09:23That educational
09:24Content
09:25And adapted it
09:26For the streets
09:26Where students
09:27Spend hours
09:28Commuting
09:29And turn that time
09:30Into an advantage
09:31On the test
09:32By mapping
09:33Students' daily
09:34Roots
09:34We transformed
09:35Their commute
09:36Into a learning
09:37Journey
09:37Connecting transportation
09:38With TikTok
09:39Educational content
09:41That matters most
09:42For Enum
09:42We took those
09:44Lessons to
09:44Out of home
09:45Across Brazil's
09:46Biggest cities
09:54With bite-sized
09:55Inum tips
09:56Designed to be
09:57Learned on the move
09:58Nearly 1,000
10:00Out of home placements
10:03Next to 300
10:04High schools
10:05The content
10:06Students saw
10:07On the streets
10:08Showed up
10:09On the exam
10:10That's what I call
10:11A hand on the test
10:25And the result
10:26Score just as high
10:27As the students
10:2844,5 million
10:30Out of home reach
10:3114 plus hours
10:33Of content
10:33Displayed
10:34126 million
10:37Media impressions
10:38$760,000
10:40In media budget
10:41Proudly invested
10:43O que significa
10:44Passar o Enem
10:44Significa entrar na faculdade
10:45Entrar na faculdade
10:47É o futuro melhor
10:48TikTok Review Roots
10:50A feed that feeds students
10:51To pass the test
10:56Extreme heat is destroying
10:58Many things
10:59Right before the world's eyes
11:01But it's also affecting
11:02Something far less visible
11:05Classrooms
11:06Não tinha ventilador
11:08Aí eu passei muito mal
11:10Aqui fora
11:11Com a temperatura
11:1235 graus
11:14Provavelmente lá dentro
11:15A sensação está
11:15De 50 para cima
11:17Studies show
11:18A 0.5 degree rise
11:20Can cut learning performance
11:22By 1%
11:23So we turned
11:24COP30 in Brazil
11:26Into a platform
11:27To reach world leaders
11:29Turning classrooms
11:30Into spaces
11:31Perfect for another species
11:33UNICEF presents
11:35The classroom greenhouse
11:37Using temperature data
11:40From classrooms across Brazil
11:41We turned one of the hottest
11:43Classrooms
11:43Into a tropical greenhouse
11:45We placed plants
11:47That only survive
11:48In extreme heat
11:49And humidity
11:50Philodendron Xanadu
11:53Xamioculcus
11:53Xamiifolia
11:54Ficus Benjamina
11:56And many more
11:58But we had to make
11:59More people see it
12:01So
12:01A classroom greenhouse replica
12:04Was built in front of
12:05Brazil's National Congress
12:07Then it reached COP30
12:10And Brazil's Minister of Education
12:12Para que a gente possa
12:13Ter uma estrutura
12:15Mais sólida
12:16Em relação a esse tema
12:17Dentro das escolas brasileiras
12:18Mais calor
12:19Vai significar
12:20Que a gente vai ter
12:21Menos desenvolvimento
12:22A gente vai aprender menos
12:23Uma sala de aula
12:25Transformada em estufa
12:27Na frente da esplanada
12:29Dos ministérios em Brasília
12:30A gente queria chamar a atenção
12:32Tanto das autoridades
12:33Quanto da população em geral
12:35Quanto professora
12:37Eu sei o quanto isso é real
12:40Finally
12:41The project
12:42Sparked discussions
12:43Across ministries
12:45And civil society
12:46The Classroom Greenhouse
12:48Perfect for plants
12:50Unbearable for students
12:56CIF cleans more
12:57Than 100 surfaces
12:59It's so good
13:00That people started
13:00Asking us to clean
13:01Their names
13:02Names
13:03Really
13:05In Brazil
13:06We don't say
13:07I'm in debt
13:08We say
13:09Estou com o nome sujo
13:11Que história é essa
13:13De você estar com o nome sujo
13:14Quatro anos de nome sujo
13:16Parabéns
13:17And the dirt
13:19Has never been dirtier
13:20O endividamento
13:22Das famílias brasileiras
13:23Atingiu um novo record
13:25Mais da metade
13:26Dos adultos brasileiros
13:28Está inadimplente
13:29Dirty names
13:30That's not our business
13:33But cleaning them
13:35Could be
13:38CIF Clean My Name
13:40The first product
13:41Designed to clean
13:42Dirty names
13:43We partnered with
13:44Sarasa Experian
13:45Brazil's largest
13:46Credit renegotiation platform
13:48And found that
13:49The average debt settlement
13:50Is just around
13:51200 dollars
13:52So we did something
13:54No other brand
13:55Had ever done
13:56We redirected our promotional budget
13:58To clean dirty names
14:00Every CIF Clean My Name
14:03Could come with
14:04Money
14:05Just enter the receipt code
14:07On Sarasa's platform
14:11Found money?
14:12Clean your name
14:13Agora o pai tá de nome limpo
14:15A never seen partnership
14:17Turned into 380 tons
14:19Of product
14:20And a cleaning brand
14:21Into a financial relief
14:25A CIF ela não tá só limpando a pia
14:27Ela tá ajudando a limpar o novo
14:28Sim meu povo
14:29Dinheiro pra resolver problema
14:30O brasileiro pediu
14:32E conseguiu
14:33To avoid
14:33New Dirty Names
14:35We brought in economists
14:36To keep them clean
14:37Tutorial de
14:38Limpeza financeira
14:44Everyone got clean
14:45People cleared the shelves
14:49We cleared their names
14:51And Sarasa cleared debt records
14:55Gente, limpar o nome pra mim
14:58É voltar até a dignidade
14:59CIF limpa tudo
15:01Limpa nome, limpa caça, limpa tudo
15:03Because no matter what the dirt is
15:06We just seep it
15:28Depois do manual de boas práticas de mídia
15:30Esse é o de pássimas práticas
15:32A Heineken misturou todas as segmentações de mídia
15:35Entregando os anúncios errados
15:37Para as pessoas erradas
15:38De propósito
15:45Eu tenho até vergonha de falar
15:47Que eu fiz isso
16:08Heineken está dando ingressos para vários rolês que nunca apareceriam no seu fim
16:14Galera
16:15Galera, alguém sabe como faz para esse anúncio da Heineken aparecer no feed?
16:23O senhor tem em si o egoísmo hoje
16:43Esse com certeza é o pior plano de mídia que eu já provei
16:48Música
16:50Música
16:56Música
17:08O que é isso?
17:27O que é isso?
18:07O que é isso?
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