- il y a 7 semaines
Qui veut être mon associé ? est une émission de télévision française de flux diffusée depuis le 14 janvier 2020 sur M6[1]. Elle est inspirée d’un programme lancé au Japon dans les années 2000, et qui a été déjà repris sous le nom de Shark Tank aux États-Unis ou encore en Allemagne[2]. Elle met en relation des entrepreneurs et des investisseurs.
Des porteurs de projets viennent présenter leur entreprise devant un jury de cinq investisseurs pour demander un apport financier précis contre un pourcentage de leur société. À l'issue de questions et discussions où le modèle du projet est décortiqué, chaque membre du jury décide ou non de suivre le projet via un investissement[3]. La seule règle est que si le pourcentage de l'entreprise obtenu peut être négocié, le montant investi ne peut être inférieur à celui demandé initialement.
Des porteurs de projets viennent présenter leur entreprise devant un jury de cinq investisseurs pour demander un apport financier précis contre un pourcentage de leur société. À l'issue de questions et discussions où le modèle du projet est décortiqué, chaque membre du jury décide ou non de suivre le projet via un investissement[3]. La seule règle est que si le pourcentage de l'entreprise obtenu peut être négocié, le montant investi ne peut être inférieur à celui demandé initialement.
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TVTranscription
00:06The next entrepreneur to present to our investors
00:10could well change your view of cycling.
00:12In any case, he is convinced he is on the road to success.
00:16Hello, my name is Adrien Lelièvre and I am 41 years old.
00:19Today, I am very happy because I will be able to present a unique innovation
00:23which will revolutionize the world of cycling in front of renowned investors.
00:27The challenge today is to change dimensions for Pip-Pop.
00:31Today, we are a family business and the goal is to conquer Europe.
00:37Pip-Pop.
00:40Ah, bicycles.
00:42Pip-Pop.
00:43I hope it's not an electric bike.
00:47That's the support at the back, I think, right?
00:50Oh, you think so?
00:51Perhaps solar batteries.
00:56Ah.
01:03Good morning.
01:04What an arrival.
01:05Now it's up to you to convince us.
01:08Do you remember your first bicycle?
01:11Yes.
01:12That childhood pleasure, that joy of cycling without the little potholes.
01:17And above all, that exhilarating feeling of freedom.
01:22But as we grow up, this feeling loses its magic.
01:25Mechanical bicycles are too tiring for everyday use.
01:29With an electric bike, you sweat less.
01:32But what a tangle!
01:34Carry your battery, remember to recharge it, replace it.
01:37And sometimes, it even catches fire.
01:40Literally.
01:41This is where Pip-Up changes the game.
01:44Pip-Up is the only bike that offers you assistance.
01:48and brings back the magic to your journeys.
01:51No battery, no charger, no stress.
01:54Instead of supercapacitors.
01:59Like a dynamo of the future, Pip-Up stores energy when it's easy
02:03and gives it back to you when things get difficult.
02:05It's simple, effective, and truly sustainable.
02:09And it works!
02:12One in two people who test Pip-Up buys it.
02:14Our sales have doubled in one year.
02:171000 bikes are already in circulation.
02:19And we went from 30 to over 750 trial requests per month.
02:24Our ambition?
02:25Developing this new segment of self-assisted cycling
02:29and aim for a 30% market share in Europe.
02:32To achieve this, I am raising 5 million euros.
02:36But if I'm here today, it's to find a real partner.
02:40who gets involved and moves mountains with me.
02:44That's why I'm proposing a symbolic ticket of 150,000 euros.
02:49for 5% of the capital.
02:51So that together we can write a new chapter in the history of cycling
02:55which combines ecology and freedom.
03:00Well done !
03:01Well, the beginning of the pitch was a little difficult.
03:03Yes, I agree.
03:04I was scared at first, I thought
03:05"Ah, he's going to give me anxiety with his acting."
03:08That's it.
03:09And in the end, you did manage to regain control.
03:11So, that kind of life care is good.
03:17So, how does it actually work?
03:19In other words, it's like an electric bike.
03:21It doesn't have the power of an electric bike, I imagine.
03:23But it provides a real boost, right?
03:26So, actually, it has the same power as an electric bike.
03:29Oh yes ?
03:30I encourage you to try it.
03:31I don't know how to ride a bike, so I'm out.
03:33I'm willing to do it, if absolutely no one else wants to.
03:37So, it stores energy?
03:38Exactly.
03:39He even found it perfect for cycling.
03:41That's where you'll get the feeling.
03:47So.
03:49Yeah, it's...
03:50You don't need to force it.
03:51No.
03:53No accident.
03:53Ouch, ouch, ouch.
03:55Yeah, it's going fast.
03:57You really feel...
03:58Yeah, yeah, you have...
03:59The assistance, yeah.
04:01Yes, it restarts immediately as soon as I press the button.
04:06And when the...
04:07There's a battery somewhere, I imagine.
04:09So, there is no battery, there is no lithium.
04:11Okay.
04:11Supercapacitors last between 10 and 15 years, instead of 3 to 5 years for a battery.
04:16And how long when it's full? What driving time and assistance time are feasible?
04:22?
04:22So, peep-up really changes the rules of the game because, indeed, we're no longer talking about autonomy.
04:26We are talking about elevation difference.
04:28Because you will consume to go up, and store to go down.
04:32You have unlimited autonomy.
04:35And why enter a market that is oversaturated, the bicycle market, with players who are breaking their backs?
04:42A mouth every two days?
04:43It's true that it's an extremely saturated market, with a lot of competition, but because they
04:49They all look alike.
04:50We already sell internationally.
04:52We sell throughout Europe, including Norway.
04:54Why in Norway? Because batteries don't work when it's cold.
04:57So in fact, we are so different that people come looking for peep-up.
05:01We have never done any fundraising until now.
05:03We did everything ourselves through self-financing.
05:04How much did the investment cost you in total?
05:06Two million.
05:07You put two million into your personal account?
05:09One third from my own pocket, one third from a grant and one third from a loan.
05:13Okay.
05:14So, in terms of price?
05:16Starting from 2690.
05:19Wow.
05:19That's in line with market prices, especially considering it's made in France.
05:23Bicycles are really expensive.
05:24That's where, when you compare it to scooters, you almost have a scooter.
05:27Yeah, it's crazy.
05:28Do you only have one model or do you have several bikes?
05:30Today, we have a reference point and we are developing the options.
05:32And how much does a traditional electric bike cost compared to 2690?
05:37So, there are two segments that need to be clearly distinguished.
05:39There is the large retail sector.
05:40And there, the average price is more like 1600 euros.
05:44Yeah.
05:44And then there's everything that's independent.
05:47It's more like 2200.
05:49Ah, so you're above.
05:50What is the target customer base?
05:52It's mostly upper-middle class people who live in the city.
05:56They're not exactly young people, I imagine?
05:58Our audience, indeed, is between 45 and 70 years old.
06:02OK.
06:02But what costs 2690 euros?
06:05Because the bicycle itself...
06:07Made in France.
06:08It's made in France, OK.
06:09But it looks like a very standard bicycle.
06:12That's it.
06:13So, it's the bicycle that's costing you a lot?
06:15It's economies of scale.
06:16That's due to economies of scale.
06:18So, what are your ladder soles?
06:2010,000 bikes, we're already below 2,000 euros.
06:24All right.
06:25Given your rather high price positioning,
06:28Why not have copied some of the market standards?
06:32which consist precisely of stepping up a bit in terms of design?
06:36You see, that's what I'm looking at here.
06:37In fact, physically, it looks like a classic, run-of-the-mill bicycle.
06:41A bicycle that you rent.
06:42However, it costs 2600 euros.
06:44So, there's technology involved, of course.
06:45But you see, in the consumer's mind, at that price,
06:50Perhaps we'd like things that are a bit more stylish.
06:52In fact, the right balance must be found between design and technology.
06:58In very concrete terms.
06:59Who designed the bicycle?
07:00So, let's wear it.
07:03But you see, that's exactly right.
07:06Today, we must not forget one thing,
07:09It's just that all the bikes are very expensive, with this design,
07:12In fact, more and more people are avoiding it because they are afraid of being robbed.
07:16Because they're afraid of being robbed, yes.
07:17But there is an intermediary.
07:18There, you're safe, that's still a good argument.
07:20You can leave it, you don't even need to put a padlock on it.
07:22It's magnificent.
07:23Then, specifically regarding the style we chose,
07:27In fact, we did 1000 bike rides to see if there were any market attractions.
07:30So, before embarking on investing in design and other things,
07:33We chose this bike.
07:34Listening to our first customers, they told us
07:36"Take a classic bicycle, put your technology on it, and we'll buy it."
07:41For me, it's the brand codes, actually.
07:42In other words, if you're targeting the general public,
07:45This means that you need to have your own brand codes.
07:48Since you chose green and white,
07:50which resemble traditional rental fleets,
07:53like Lime or others.
07:55They're all on green, practically.
07:57As you can see on the set, you have green and white.
08:01P-pop,
08:02that's precisely what happened when we weren't B2C at all,
08:05that we just created a logo.
08:07And when we worked with our communications agency,
08:12The first thing she told us,
08:13If you specifically want to address the general public,
08:16First of all, you're forgetting the P sign,
08:19that not everyone says,
08:20and you make it clear.
08:22So, P-pop.
08:24That's a big difference.
08:25But that doesn't change much.
08:25That changed things a lot.
08:27Between the two, it's true that it jumps out at you.
08:30At least we know how to read it.
08:32And so, there was a whole universe,
08:33including our website, which has been redesigned,
08:36precisely to promote the values
08:39and truly create a brand identity,
08:41precisely, who had not been a worker.
08:43And P-pop, while we're on the subject of brand identity,
08:45P-pop, I think it's a bit cheap, a bit...
08:49It sounds like P-pop to me.
08:50It looks like P-pop.
08:51What's the idea?
08:52How did you come up with that idea?
08:53So, P, because P is the symbol for a circle,
08:57the symbol of the cycle of life and infinity.
09:00Wow!
09:01All right.
09:02Mrs. Michu will think of it right away.
09:04It's clear.
09:05And P-pop is precisely...
09:06It's Michael Jackson.
09:07That's the...
09:07Popular.
09:08Popular.
09:09Popular.
09:09Exactly.
09:10Michael Jackson.
09:11Well, at least I understood.
09:12They are not.
09:13Good.
09:14And we can have your financial outlook.
09:15Just fast enough, but...
09:18revenue, margins...
09:21Next step, reaching 10,000 bikes.
09:24When ?
09:25Within 3 years.
09:26So, for 10,000 bikes, that's 20 million in revenue.
09:29But what was your turnover in 25 years?
09:3124, 25, 26?
09:33Give us the figure.
09:34So, on the 24th, we were at 100,000, 300,000 and 900,000.
09:40And the margins, therefore, that you anticipate being able to have...
09:44A normative margin, that is to say, when your business has reached a sufficient size?
09:4970% gross margin.
09:51Gross margin.
09:52And what is it today?
09:5350.
09:55OK thanks.
09:56THANKS.
10:12In my opinion, the market is saturated.
10:14It's declining.
10:15The figures are bad.
10:17It's very difficult to become known.
10:18You're really bad at marketing and branding.
10:20But you're a very good engineer.
10:22In my opinion, you need to get some help quickly.
10:26The price will require an incredible amount of education for individuals.
10:30Sending them 3,000 bucks for a bike that, frankly, looks like it only costs 200.
10:36When you look at it from a distance like that, it really is a bicycle.
10:39Well, you see, we have to go.
10:40The design is to my liking.
10:43It's very personal.
10:44I really don't think it's pretty.
10:45For these reasons, I will not accompany you.
10:49I'll continue.
10:51Listen, I think they're being really harsh on the design.
10:54Now, it's true that I think you can really improve it and choose a different color scheme.
11:00Clearly, there is a problem with the price and the perceived value, I think.
11:05Even though, indeed, not having a battery is great for safety.
11:08Now I've looked at the statistics.
11:10Batteries catching fire is still very, very unlikely.
11:13That's as high as a phone.
11:16So, we all have a phone.
11:17So, you see, the risk is not obvious.
11:19And for all the reasons mentioned previously, which I won't repeat, I'm not going to follow you.
11:23more on top.
11:29Indeed, for me, there are two things.
11:33The first one, you have a great idea.
11:36All right ?
11:36And besides, I think you have more of an inventor's profile because you saw things through to the end.
11:41of something
11:42and that you are trying to revolutionize and disrupt something rather than being an entrepreneur.
11:47And I'm telling you this, it's not an insult.
11:50You see, you have a grand vision and it's going to be difficult to achieve it.
11:54For what ?
11:54The first thing is to change branding agencies.
11:57Really.
11:58The bicycle, the perception of the bicycle that people have, is actually a very basic bicycle.
12:02whereas that is absolutely not what you want to do, that is absolutely not what you
12:05sell.
12:05Because what you're selling is a technology that, in my opinion, is revolutionary.
12:09So there's definitely something that can be done about that.
12:10And it's very difficult, in fact, to tell oneself that there's traction because, in
12:15In fact, you sold all 1,000 bikes in two years.
12:17And geeks like me who might buy this thinking, "Well, it's not very pretty,
12:21"But I'm going to buy it," you'll find it.
12:23But selling 10,000 of them like that, or 100,000, is going to be complicated.
12:27So, I'm not going to accompany you on that, but I wish you all the best.
12:33You're a good engineer, that's obvious, you've mastered electronics, it's your passion, you understand things
12:38GOOD.
12:39I understand that you made a bike with this minimal design, etc.
12:43I understand.
12:44So, in that case, I take any bike, I do it, I validate it, I get some
12:50Demand for the number of tests is increasing.
12:52And then, I'll take this data with me, and I'll go see these top cycling leaders, and I'll license the
12:59I'm doing technology, and I'm not raising any money, yet I'm getting rich.
13:01That's something else entirely.
13:04There, you have everything you need to become rich.
13:06I think the gentleman wants to develop his own bicycle; in fact, that's the idea.
13:11He wants to make his own bicycles.
13:15So, in this case, you came to offer that we would help you if we went in.
13:21That's the case with what I usually do.
13:23But right now, I'm having trouble seeing how I can help you, and that's why.
13:28that I am.
13:32Good.
13:35Actually, for me, it's a market that's quite foreign.
13:38However, I really, really welcome this innovation.
13:41You have a lot, a lot of potential.
13:43Personally, I believe more in an approach where you would sell your technology to a major bicycle manufacturer.
13:51who, in turn, has the distribution networks.
13:53So, if I had to give you one piece of advice, it would be that.
13:55But for me, it's not a market I particularly like, so I won't go with you.
14:00Alright.
14:01Thank you very much for this feedback, in any case.
14:03Very enriching.
14:04THANKS.
14:05Good luck.
14:12I do feel a bit disappointed, because we see that a new, virtuous technology isn't attracting...
14:21not, and does not necessarily interest, renowned investors.
14:25But at the same time, I come away with feedback that is extremely relevant.
14:29I do think I'm a bit of a visionary, so I hope the future proves them wrong.
14:35You can always fall, but you always get back on your bike.
14:38Falling and rising again, a philosophy shared by Nadir and Abder.
14:43Last year, you couldn't have missed this extremely convincing duo of friends,
14:48came to present their revolutionary food supplements in the field of well-being.
14:54But come on, let's move on, my friend.
14:56Why are you making that face?
14:57That's nice.
14:58Today, they are watching their presentation to investors with us.
15:02in order to decipher this moment that changed the course of their lives.
15:07It's been a long time since we've seen him.
15:09That's nice.
15:10We've never seen them together before, have we?
15:18Good morning.
15:19Good morning.
15:20Hello everyone.
15:21Good morning.
15:21Good morning.
15:22I was a little nervous.
15:24If it doesn't work, it could be very complicated for us.
15:26I had a knot in my stomach that remained until we started the pitch.
15:30Hello everyone.
15:31We are Nadir and Abderrahman.
15:33We are looking for an investment of 200,000 euros in exchange for 5% of our capital.
15:38This suitcase contains a solution for 95% of French people to their everyday problems.
15:44Stress, sleep problems, the female cycle.
15:47In this suitcase, there is saffron.
15:50The rarest and most expensive spice in the world, which can fetch up to 38,000 euros per
15:54kilo.
15:54And with this saffron, we created Nahali, the brand specializing in well-being through saffron.
15:59through a range of food supplements and a concept, saffron therapy.
16:03Our story, the story of a group of friends from the projects, without a network,
16:07who wanted to give meaning to their lives.
16:09We wanted to change the world and we realized that entrepreneurship is the royal road to that change.
16:14We started from nothing and we're no longer afraid.
16:16And you know why? Because every day, we change lives.
16:19And it works.
16:20350,000 euros in revenue in 2022.
16:22Last year it was 1.6 million.
16:24More than 200,000 boxes of food supplements already sold.
16:27We are entrepreneurs of hope.
16:29As the Afghan poet Rumi so aptly put it,
16:31Where there are ruins, there is hope for treasure.
16:35It was very dynamic, very fun.
16:37I thought it was a very good pitch.
16:39When you look at the analyses on YouTube that are done on the pitch,
16:42They say it had everything: intrigue, with the briefcase, timing, numbers.
16:47And above all, we lived what we said we would.
16:50And I think that showed.
16:51Before we sit down to eat, we have a surprise for you.
16:54Great.
16:55And this surprise was embodied by a figure from the world of high-level sport,
16:59Jean-Michel Aulas.
17:01Former president of Olympique Lyonnais
17:02and vice-president of the French Football Federation,
17:05This seasoned businessman had decided to support Abder and Nadir
17:09since their first steps as entrepreneurs.
17:11How are you ?
17:12How are you ?
17:12Is this a surprise?
17:13Oh yeah, that's a surprise.
17:14We are dealing not only with entrepreneurs who have a product,
17:19an idea that is different from others, but which has know-how.
17:22Bringing him back with us was a way of showing the jury
17:26that we're not here to joke around.
17:28Mr. Aulas, I think you can come and sit next to us.
17:33Come and sit down, but preferably in the center, because you deserve it, I think.
17:35Come, come to the center.
17:39Seduced by their personality and determination, Kelly wasted no time in taking a stand.
17:45I'm already falling completely in love with a dynamic duo.
17:49And so, right now, I'm following my instinct.
17:51If you're looking for someone who's going to absolutely kill it with you,
17:55What I'm offering you is 200,000 euros right now for 5%.
17:59Kelly, how is she talking to us now?
18:01It affected us directly.
18:02She came looking in her gut.
18:04Ah yeah, that's clear.
18:04And then I felt that something was about to happen.
18:07So, I'm going to tell you one thing.
18:11It's beautiful.
18:12It's me, the same conditions, the same things you're asking for.
18:16I'm in for the same amount.
18:19And what's more, I know how to take things internationally.
18:22I know how to bring people to the stock market.
18:23We're going to ring the bell in New York.
18:25Ah, that would be magnificent.
18:26It makes no sense to say that.
18:28And that's where things get interesting, the fight begins.
18:30She started with Anthony Bourbon.
18:31It was funny.
18:32And then we got some popcorn.
18:33Stock market valuations are catastrophic today.
18:37You need to do something pragmatic and make money.
18:39But they're already making money.
18:41Of course, I'm interested.
18:42200,000 euros for 5%.
18:44I'm keen to come with you.
18:46I'll give you 200,000 for just 4%.
18:495 million in valuations because I think you are more than worth it.
18:52I, of course, align myself with the offer of my very dear friend on the left.
18:56So, it will be 4% for 200,000 euros.
18:58It will be 4% for everyone because in this little game...
19:01Remember who started it.
19:02Here, we are faced with another problem.
19:04The fact is, they all want to come.
19:05We hadn't actually anticipated it.
19:07What do we do if the Sissies come?
19:09And it's true that at that point, we were asking ourselves a lot of questions.
19:11What do we do?
19:11So what do we do?
19:12Honestly, you have something like that here, which is rare in this show.
19:15You hold all the cards.
19:16We couldn't take everyone.
19:17Because it was also, it must be at 4%.
19:19It was way too much.
19:21And that's where we put a stop to it.
19:23We said to ourselves, let's take three.
19:24And that's all.
19:26So, the three people we would still like to have around.
19:31It's not easy to say no.
19:32People tell me about you.
19:34We must say no, but in a good way.
19:36They sent me to my death, then.
19:37I had to do it.
19:39Jean-Michel Hollasse, clearly, we cannot refuse.
19:41That's normal.
19:41He is with us, he continues with us.
19:43Kelly.
19:44THANKS.
19:45And Jean.
19:46Well done.
19:48This is for you too, Mr. Hollasse.
19:51Nahali, founded by Nadir and Abder,
19:53has experienced a decisive turning point
19:55thanks to their participation in the show.
19:57And the day after it aired,
19:59Their results have skyrocketed.
20:04Are you okay, Johan?
20:05Would you like that?
20:06The filming is going well.
20:06The end?
20:07It's okay, it's okay.
20:07So, how's it going this morning?
20:09Okay, what can we be?
20:10700, 800 commons?
20:11Yeah, pretty much, yeah.
20:12The appearance on the show,
20:14From a business perspective, for us,
20:16It was incredible.
20:17We generated one million euros in revenue.
20:18within 24 hours after the broadcast.
20:2090,000 new customers.
20:21That's 300 million views on social media.
20:24In fact, the show has an incredible impact.
20:26Almost one box is sold every minute in France.
20:28That's insane.
20:29If we hadn't planned for the stock,
20:31We wouldn't have even lasted two hours.
20:33In addition to the visibility on the show,
20:35This meteoric success can also be attributed to
20:38the invaluable support of their investors
20:41who, of course, kept their promises.
20:43Everything is fine.
20:43Two Jean-Michels.
20:44Is everything alright?
20:45How are you ?
20:46The shape?
20:46How are you.
20:47Welcome.
20:47Welcome.
20:48Jeans...
20:48How are you ?
20:50Did you see the good trip?
20:51How are you ?
20:51Yeah ?
20:52Great.
20:52Welcome.
20:53Kelly, Jean-Michel Caram and Jean-Michel Ola
20:55They each invested 200,000 euros.
20:58So, 600,000 euros for roughly 12% of the capital.
21:01I see you guys more than my wife.
21:03And if Kelly is following Nahali's progress very closely
21:06and its founders,
21:07Unfortunately, she was detained today.
21:09for his own brand.
21:11They each have a unique aura.
21:14Yeah, that's true.
21:14A very busy and unusual schedule.
21:17And yet, they all manage to find the time.
21:19I don't know if you remember,
21:20But when we started exchanging messages,
21:21There were approximately 20-25 of us.
21:24We've passed 40 today.
21:25Ah, great.
21:26In a very short time, that's...
21:28Is that good?
21:28What matters most is the revenue.
21:32We haven't lost our way.
21:33Yes, I'm...
21:33Attention.
21:34You're not going to drown us with the employees, are you?
21:37All of this, we want figures.
21:38We've surpassed 10 million.
21:40Ah, great.
21:41The date?
21:41That's good.
21:42I think we'll end the year around what figures?
21:4414-15.
21:4514-15.
21:46We are only at the beginning of the journey.
21:47So we're not letting our guard down.
21:48Nahali's growth is spectacular.
21:51We end the year at 14-15 million.
21:53So if we want to try to achieve 100% again,
21:57We need to go and get the 30 million.
21:59So each time, the challenge becomes greater.
22:02We now have quite a few references.
22:04How many references are we at?
22:06We are at 11 references.
22:07You know what I always tell you?
22:09Yes.
22:09We need to have a wide range, a sufficiently wide range.
22:12but not too wide either.
22:13Because afterwards, the problems begin.
22:15We're going to start throwing away stock.
22:19What is the entrepreneur's concern?
22:20It's loneliness.
22:22When you have a sympathetic ear,
22:23You have someone who will give you a hand.
22:25You know he's seen the problems before,
22:27That's good, you know he's going to pave the way for you.
22:30And that's today, that's what's happening with them.
22:31They really share their expertise with us.
22:34So, you know, on my social media,
22:36I've had a lot of questions about that.
22:39The product's reliability, the clinical studies behind it.
22:43What can we say about that?
22:44You see, having been on the set,
22:46to have the kind of growth we've had,
22:49In fact, it really allows us to concentrate
22:51on science.
22:52And the real goal is to obtain patents.
22:54to have scientific publications.
22:56And we're almost there.
22:57We conducted consumer tests,
22:59but on the other hand, in a double-blind test,
23:00with an ethics committee.
23:01So we went much further.
23:03You see, that's what's good about it.
23:04Now they have the resources to conduct clinical trials.
23:07file patents,
23:08because this kind of thing costs too much.
23:09Today, we invest a huge amount of money in science.
23:13So we recruited our scientific director last year.
23:16And the plan is actually underway.
23:18for more science,
23:20to better understand this incredible plant which is saffron,
23:23and to be able to extract the maximum amount of active ingredients.
23:26And you were involved in sourcing in Afghanistan?
23:29The saffron harvest will begin in a few weeks.
23:32You know, we've really strengthened our relationships with the farmers there.
23:36Yes, that's great.
23:37Okay, good luck.
23:38Thank you Jean-Michel.
23:40Anything that can help Nahali get where he needs to go,
23:45Well, I try to do it regularly.
23:47This is a team that is built to win.
23:51to enjoy winning,
23:53and also to change lives.
23:57Today, he is the sponsor of the Sport dans la Ville incubator,
24:00who launched them,
24:01Nadir and Abder always enjoy meeting up again
24:03the neighborhood they come from,
24:05and their first mentor, Philippe Audou.
24:07I want you to have walked behind Abder.
24:10You know, when you have iconic and totemic entrepreneurs,
24:15We must remember that.
24:16When I'm there, it reminds me of everything.
24:18Those moments when we had the ideas, we had to build on them.
24:21It's wonderful to be back here.
24:22I remember the first logo very well.
24:24One of the first pitches, it was here.
24:26Yes, exactly.
24:27And then, in fact, we use this table
24:29so that entrepreneurs can sketch out their ideas.
24:33Yes, exactly.
24:34And it's often when you're sketching an idea
24:35behind it, it takes shape.
24:37The first logo was a kind of...
24:41It was a strand of saffron.
24:42She was extra ugly with an ass like that, you see.
24:45Yes, that's it.
24:46I remember, we were told
24:47But what is this logo? It needs to be changed.
24:49At first, we arrived with a lot of certainty.
24:50We thought we knew, we thought we understood.
24:52And in fact, we learned how to pitch our project.
24:56We learned how to give presentations.
24:58We learned how to persuade.
24:59We learned how to build financial models.
25:01So in fact, we learned all of this in our incubator.
25:03When we see where you started,
25:05where you arrived,
25:06And then you don't know how to finish.
25:08The road ahead is still long.
25:10It's magical.
25:11You know, the initial emotion,
25:13You never forget it.
25:14When you come back here, it really hits you.
25:16Really.
25:16And we experienced that with Philippe
25:18and the team of entrepreneurs in the city,
25:19We will never forget.
25:20That's why we keep coming back here.
25:22So the loop is closed.
25:23And it's absolutely brilliant!
25:24because their success is a source of energy,
25:29of desire and also of projection
25:31for entrepreneurs.
25:32We have become part of this incubator
25:33role models for success.
25:34And I think we feel a sense of pride for them.
25:36because it's a huge amount of work on their part.
25:38Today, for us, it works.
25:40And so, we have this responsibility with Nadir
25:42to give back, to be present,
25:44to continue contributing to that incubator.
25:46We fly on our own wings,
25:47But we don't stray far from the nest.
25:49It has become a true source of inspiration.
25:51for other budding entrepreneurs,
25:53Nadir and Abder make themselves available
25:55for them as often as possible.
25:57When we see you, it gives us a boost.
25:59And me, lately,
26:01I was seen at Nahali's premises.
26:04He gave me a masterclass.
26:06I left from there.
26:07I was...
26:08It's mandatory.
26:08It's my pleasure.
26:10And very importantly,
26:11You don't forget where you come from, actually.
26:14So, don't change.
26:15I think that, in fact, you see yourself in us.
26:17because you know what we've been through.
26:19And you may succeed, you may not succeed.
26:21But you always come out of it a better person, that's for sure.
26:22If Nadir and Abder now transmit
26:25their experience and their support for the new generation,
26:27They haven't forgotten their goals, however.
26:29and they don't intend to stop there.
26:31In reality, we can radiate from everywhere today.
26:33The US, the world's largest market.
26:35China, the second largest market in the world.
26:37Middle East, including Dubai,
26:39a population that consumes a huge amount of dietary supplements,
26:41which actually has the same problems as Europe.
26:43Europe, we move on to neighboring countries.
26:45Italy, Spain, Germany,
26:46But there is also Morocco, which is the gateway to Africa.
26:49In short, all these opportunities,
26:51We have them on the table with dispensers.
26:52and potential contracts.
26:54Here, today, we are really lucky
26:56to be in a princess position
26:58and to make the choice.
26:59and we take the time to make the right decisions.
27:01In 2026, we will be abroad.
27:03We'll definitely have our brand on the shelves.
27:05and languages other than French.
27:08It's lovely, it's beautiful.
27:13Let's continue this evening
27:14along with two other female entrepreneurs from last season,
27:17Rachel and Charlotte.
27:19Remember those two friends,
27:20who came to accompany their most loyal supporters
27:23had made a lasting impression with their humor
27:24and their contagious optimism.
27:27Having our families with us,
27:28That already really carried us
27:30because it allowed us
27:31to have strong support.
27:32We mostly had our children
27:34who knew the pitch as well as we did.
27:36By repeating it
27:37We were so stressed.
27:39That day, I was pregnant
27:41So, six months.
27:42Charlotte, you had just given birth
27:43for a month and a half.
27:45We were still there, though.
27:45Let's not kid ourselves,
27:46in a state of stress and fatigue.
27:49It wasn't obvious.
27:50Enough, you.
27:51It's tough, isn't it?
27:54It's good.
27:56I felt faint just before going through.
27:58Do you remember?
27:59I fainted.
28:00They had to bring me a small cookie.
28:02Do you remember?
28:03It's working.
28:04I fainted.
28:06He's sitting on a sofa.
28:07That's good, little baby.
28:09Give us good energy.
28:11Yes.
28:11Wait, I need to learn to like my belly.
28:18Evening, evening.
28:19Good evening.
28:20Dear investors,
28:21I have a question for you.
28:22On average,
28:23What is the waiting time?
28:24to get an appointment
28:25at a healthcare professional's office in France?
28:27I'll give you the answer.
28:28Between six months and one year,
28:31we no longer accepted
28:32that the children wait so long
28:34their medical appointments.
28:35So we created
28:36these educational and fun boxes
28:38designed by healthcare professionals
28:39for the well-being of children.
28:41In concrete terms,
28:42We prevent dental deformities
28:44with the Stop Pacifier box,
28:46which is the box through which
28:47the company started
28:48And it avoids the cost of orthodontics.
28:50We prevent language disorders
28:52with the Language Awakening box
28:54And that limits speech therapy costs.
28:56We prevent cavities
28:57with the Stop Cavity box
28:58And that limits dental costs.
29:00And it works, doesn't it?
29:01Absolutely, otherwise we wouldn't be here?
29:02In just nine months.
29:03The duration of a pregnancy.
29:04We made 300,000 euros
29:06of revenue.
29:07Conquered 50,000 practitioners.
29:09And sold 20,000 products.
29:10Imagine what we would do
29:11with 200,000 euros
29:12for 10% of the capital.
29:14That's what we're asking of you today.
29:16After finishing the pitch,
29:18already in his gaze,
29:19we felt that we had them
29:20They were still somewhat convinced.
29:22So we were,
29:23We felt rather serene.
29:24Stop Pacifier,
29:25This is your first product.
29:27Can you explain a little?
29:28Of course, I'm a speech therapist.
29:30So I developed this method
29:32because I realized
29:33that my patients are 6-7 years old
29:36still had the pacifier
29:37and 30% of all users
29:39of the Pacifier
29:40will have orthodontic problems afterwards.
29:41Yes, I am convinced of that.
29:42Joint problems, etc.
29:43So I created this method
29:45to accompany
29:45in a playful, joyful way
29:47and above all it gives
29:48explanations to the child
29:49about why we stop.
29:51In fact, they instill it in him right away,
29:53from a very young age,
29:53to take care of one's health.
29:54And we have 95% of our useful resources.
29:57Finally, regarding our patients,
29:58That's almost it, there you go.
29:59we can consider them
30:00successful clients
30:03to transform their behavior.
30:04I can personally attest to that.
30:06Currently, we have 5 boxes.
30:08And each box
30:09is always made up
30:10in the same way.
30:10There is always
30:11a teaching manual
30:13who explains to the parents
30:14the way we are going to approach
30:16the methodology
30:17and the rest of the box
30:18contains the tools
30:19to perform each step
30:21of the method.
30:21Okay, I'm going to cut you off.
30:23Whoa!
30:25Jean-Michel Garam.
30:29Since you returned,
30:30you are exactly
30:31the type of entrepreneur
30:33that I love.
30:34You have a product
30:34Highly thoughtful.
30:36You are a specialist
30:38and you have developed
30:39things related
30:40to your profession
30:41that you have mastered.
30:42The boxes are nice.
30:45I'm a huge fan.
30:47Oh, okay, well thank you.
30:49And I'm with you.
30:50exactly the amount
30:52that you asked
30:52and without the slightest negotiation.
30:55Okay.
30:56THANKS.
30:57Relief already
30:58because I said
30:59Okay, there's one
31:00which interests me.
31:01Yeah, well, I was relieved.
31:03We were so evenly matched...
31:04Yeah, I thought it was
31:04A very emotional moment.
31:06We were so moved
31:07of everything we were
31:08living
31:08and that it came
31:12validate from a business perspective
31:13what we had been able to develop.
31:15Yeah.
31:15I think you have
31:16a magnificent project
31:17and I feel particularly concerned
31:20as a mother of two children.
31:22So I am relatively aware of this.
31:24really on topic.
31:26I don't want to offend anyone.
31:27my friend is to my right.
31:31However, I want
31:32to participate in this wonderful project.
31:34So you asked for 200,000 euros
31:36for 10% of the box
31:38and that would be a pleasure
31:39that I will bring you in any case
31:40my support as well as the money.
31:43It was an emotional tidal wave.
31:45Two proposals.
31:46It was really, really
31:47Quite incredible.
31:49So I'm going to speak.
31:50I have teams
31:51who can help you with everything.
31:53At CREA, I have an in-house studio.
31:56The legal aspect,
31:57I have the best lawyer in Paris.
31:58And here's the big question.
32:01In fact, we can potentially
32:02raise more than we came to get
32:04with two potential investors.
32:08Should we raise the stakes?
32:10What do we do?
32:12It's difficult to choose
32:15interdio between the two.
32:21We're leaning towards Kelly.
32:24And there you have it.
32:24And there you have it.
32:27Well done, Kelly.
32:28Well done.
32:28I've never truly loved it.
32:30We had everything.
32:31We chose Kelly
32:33because, firstly
32:34She's a concerned mother.
32:35by also certain problems
32:38that one encounters with one's children.
32:39we saw it right away
32:40that they understood
32:41our tools.
32:43And that was it, I think.
32:45which touched us the most.
32:51After our visit,
32:52We need to prepare.
32:53We got ourselves in place
32:54From a logistical standpoint,
32:55in terms of pre-sales service,
32:57from the sales department.
32:59The entire website has been redesigned.
33:01So we tripled.
33:02production volume
33:03from each of our boxes.
33:05But despite all this preparation,
33:07the effect that wants to be my partner
33:09was a tidal wave
33:10for this very young brand.
33:12On the evening of the broadcast,
33:13we see the number of views
33:14which is increasing on the site.
33:16And then, it
33:17ting, ting, ting, ting, ting.
33:18It was crazy.
33:20It was pretty mind-blowing.
33:21like a reverberation.
33:22I thought my phone
33:23was going to overheat.
33:24The number of orders
33:25It was quite mind-blowing.
33:27Average basket sizes
33:28have also exploded.
33:29We did it in one evening
33:30what we did in six months.
33:32We went from 1000 orders
33:34on average per month
33:35at 5000.
33:37The month of the broadcast,
33:38we made 150,000 euros
33:39of revenue.
33:40The previous year,
33:42we made 15,000 euros
33:43of revenue.
33:45But once the euphoria
33:46once the first few months have passed,
33:47they had to face
33:48to the reality of entrepreneurship.
33:51There was a short period
33:52A bit difficult, though.
33:53Let's not kid ourselves.
33:55There is real work being done
33:56long-term.
33:57We must not give up.
33:58For three months,
33:59the team took the blow
34:00with us
34:01before riding the wave again.
34:04I think there is a risk
34:05of exhaustion, one might think
34:06nothing but media stunts
34:07that might be enough
34:08to development.
34:09No, it's not a sprint.
34:11It's a marathon.
34:12And for long-distance running,
34:15they were able to count
34:15on the presence
34:16of their associate
34:17Kelly Massol.
34:18Welcome.
34:18THANKS.
34:19A lot has happened
34:20things there,
34:21as a result,
34:21since the last time
34:22that we saw each other.
34:22Since the lunch we had.
34:23Exactly.
34:24We're very much in sync.
34:25with Kelly
34:25on how to build
34:27a brand,
34:27a strong brand,
34:28a brand that relies
34:29on a community.
34:30And so what she did
34:31so well with his brand,
34:33we would like to reproduce it
34:35with the Happy Kids tribe.
34:36The last time
34:37that we saw each other,
34:38We had 1200 ambassadors,
34:39we've moved on
34:40to 1800 ambassadors.
34:42Our ambassadors,
34:43They are speech therapists.
34:44orthodontists,
34:45dentists,
34:46pediatricians.
34:47We also have
34:47some psychologists.
34:49And those ambassadors
34:50are becoming increasingly involved.
34:51And now,
34:52their role,
34:53it's even about going to see
34:53pharmacies
34:54next to their home
34:55to encourage
34:56to have the products
34:57because they do
34:57of the recommendation
34:58or even the prescription.
34:59And since we get reimbursed
35:01by certain mutual insurance companies,
35:02that's still
35:03an advantage
35:03to be in a pharmacy.
35:06In order to know
35:07positioning
35:08in their new network
35:09more than a hundred
35:10of pharmacies,
35:11Kelly takes them
35:12on the field
35:13to inform them
35:14from his experience
35:15and its recommendations.
35:17The ideal positioning
35:18for you,
35:19it's about being in an area
35:20passing through
35:20or in what is called
35:21a hot zone.
35:22Actually,
35:22You need to position yourself
35:23at the front of the aisle.
35:24All right ?
35:25SO,
35:26why choose
35:28rather this pencil
35:29?
35:29To be positioned
35:30Regarding the baby care aspect,
35:31That makes sense.
35:32All mothers,
35:32They buy Phi serum.
35:33The Phi serum,
35:34That's perfect.
35:34We're next door.
35:35All right ?
35:36It's true that from then on
35:37Kelly is being asked
35:38on a subject
35:38of given expertise,
35:40she will take her time
35:41to come and explain to us
35:43in detail
35:44which is important.
35:46Back to the office
35:46to share with Kelly Massol
35:48their brand new product.
35:49We went out
35:50four new boxes.
35:51First of all,
35:52we have the box
35:52Stop Diapers.
35:53And we also released
35:54the box I articulate.
35:57Already,
35:58she no longer has
35:58the same format.
35:59We also
36:00the nightclub
36:01for children's sleep
36:02and we'll soon
36:03the box
36:04on screen management
36:06which is in progress.
36:07We've moved on
36:07of four boxes
36:08to eight boxes.
36:10So many ways
36:11which will allow them
36:11to develop
36:12their turnover.
36:14Next time
36:14that we see each other,
36:15we say
36:15What are our objectives?
36:17Objective,
36:18we will be at 1.5 million
36:20of revenue
36:21next year.
36:22Not bad, not bad, not bad.
36:24Who wants to be my partner?
36:25allowed us
36:26to grow extremely rapidly.
36:28So yes,
36:29with roller coasters,
36:31but in a very effective way
36:34and I believe
36:35in the right direction.
36:36Especially with all the advice
36:37of Kelly that we had,
36:38It's going to be amazing next year.
36:40I was delighted.
36:40to accompany you this year.
36:41There are some beautiful things
36:42to be built again.
36:44We are really
36:44in the early stages.
36:46but you just need
36:47that we agree
36:48Of course, the strategy.
36:49And I think you have
36:50all chances
36:50on your side.
36:51But it'll work out, right?
36:53Yeah, we're totally into it.
36:55Charlotte and Rachel,
36:56They are extremely pleasant.
36:57to work on daily.
36:58They are resilient,
37:00but above all,
37:00They are extremely open-minded.
37:01That is to say, they recover
37:02in question,
37:04they listen
37:04And they learn quickly.
37:05So they have a future
37:07and a boulevard in front of them.
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