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00:06The next entrepreneur to present to our investors
00:10could well change your view of cycling.
00:12In any case, he is convinced he is on the road to success.
00:16Hello, my name is Adrien Lelièvre and I am 41 years old.
00:19Today, I am very happy because I will be able to present a unique innovation
00:23which will revolutionize the world of cycling in front of renowned investors.
00:27The challenge today is to change dimensions for Pip-Pop.
00:31Today, we are a family business and the goal is to conquer Europe.
00:37Pip-Pop.
00:40Ah, bicycles.
00:42Pip-Pop.
00:43I hope it's not an electric bike.
00:47That's the support at the back, I think, right?
00:50Oh, you think so?
00:51Perhaps solar batteries.
00:56Ah.
01:03Good morning.
01:04What an arrival.
01:05Now it's up to you to convince us.
01:08Do you remember your first bicycle?
01:11Yes.
01:12That childhood pleasure, that joy of cycling without the little potholes.
01:17And above all, that exhilarating feeling of freedom.
01:22But as we grow up, this feeling loses its magic.
01:25Mechanical bicycles are too tiring for everyday use.
01:29With an electric bike, you sweat less.
01:32But what a tangle!
01:34Carry your battery, remember to recharge it, replace it.
01:37And sometimes, it even catches fire.
01:40Literally.
01:41This is where Pip-Up changes the game.
01:44Pip-Up is the only bike that offers you assistance.
01:48and brings back the magic to your journeys.
01:51No battery, no charger, no stress.
01:54Instead of supercapacitors.
01:59Like a dynamo of the future, Pip-Up stores energy when it's easy
02:03and gives it back to you when things get difficult.
02:05It's simple, effective, and truly sustainable.
02:09And it works!
02:12One in two people who test Pip-Up buys it.
02:14Our sales have doubled in one year.
02:171000 bikes are already in circulation.
02:19And we went from 30 to over 750 trial requests per month.
02:24Our ambition?
02:25Developing this new segment of self-assisted cycling
02:29and aim for a 30% market share in Europe.
02:32To achieve this, I am raising 5 million euros.
02:36But if I'm here today, it's to find a real partner.
02:40who gets involved and moves mountains with me.
02:44That's why I'm proposing a symbolic ticket of 150,000 euros.
02:49for 5% of the capital.
02:51So that together we can write a new chapter in the history of cycling
02:55which combines ecology and freedom.
03:00Well done !
03:01Well, the beginning of the pitch was a little difficult.
03:03Yes, I agree.
03:04I was scared at first, I thought
03:05"Ah, he's going to give me anxiety with his acting."
03:08That's it.
03:09And in the end, you did manage to regain control.
03:11So, that kind of life care is good.
03:17So, how does it actually work?
03:19In other words, it's like an electric bike.
03:21It doesn't have the power of an electric bike, I imagine.
03:23But it provides a real boost, right?
03:26So, actually, it has the same power as an electric bike.
03:29Oh yes ?
03:30I encourage you to try it.
03:31I don't know how to ride a bike, so I'm out.
03:33I'm willing to do it, if absolutely no one else wants to.
03:37So, it stores energy?
03:38Exactly.
03:39He even found it perfect for cycling.
03:41That's where you'll get the feeling.
03:47So.
03:49Yeah, it's...
03:50You don't need to force it.
03:51No.
03:53No accident.
03:53Ouch, ouch, ouch.
03:55Yeah, it's going fast.
03:57You really feel...
03:58Yeah, yeah, you have...
03:59The assistance, yeah.
04:01Yes, it restarts immediately as soon as I press the button.
04:06And when the...
04:07There's a battery somewhere, I imagine.
04:09So, there is no battery, there is no lithium.
04:11Okay.
04:11Supercapacitors last between 10 and 15 years, instead of 3 to 5 years for a battery.
04:16And how long when it's full? What driving time and assistance time are feasible?
04:22?
04:22So, peep-up really changes the rules of the game because, indeed, we're no longer talking about autonomy.
04:26We are talking about elevation difference.
04:28Because you will consume to go up, and store to go down.
04:32You have unlimited autonomy.
04:35And why enter a market that is oversaturated, the bicycle market, with players who are breaking their backs?
04:42A mouth every two days?
04:43It's true that it's an extremely saturated market, with a lot of competition, but because they
04:49They all look alike.
04:50We already sell internationally.
04:52We sell throughout Europe, including Norway.
04:54Why in Norway? Because batteries don't work when it's cold.
04:57So in fact, we are so different that people come looking for peep-up.
05:01We have never done any fundraising until now.
05:03We did everything ourselves through self-financing.
05:04How much did the investment cost you in total?
05:06Two million.
05:07You put two million into your personal account?
05:09One third from my own pocket, one third from a grant and one third from a loan.
05:13Okay.
05:14So, in terms of price?
05:16Starting from 2690.
05:19Wow.
05:19That's in line with market prices, especially considering it's made in France.
05:23Bicycles are really expensive.
05:24That's where, when you compare it to scooters, you almost have a scooter.
05:27Yeah, it's crazy.
05:28Do you only have one model or do you have several bikes?
05:30Today, we have a reference point and we are developing the options.
05:32And how much does a traditional electric bike cost compared to 2690?
05:37So, there are two segments that need to be clearly distinguished.
05:39There is the large retail sector.
05:40And there, the average price is more like 1600 euros.
05:44Yeah.
05:44And then there's everything that's independent.
05:47It's more like 2200.
05:49Ah, so you're above.
05:50What is the target customer base?
05:52It's mostly upper-middle class people who live in the city.
05:56They're not exactly young people, I imagine?
05:58Our audience, indeed, is between 45 and 70 years old.
06:02OK.
06:02But what costs 2690 euros?
06:05Because the bicycle itself...
06:07Made in France.
06:08It's made in France, OK.
06:09But it looks like a very standard bicycle.
06:12That's it.
06:13So, it's the bicycle that's costing you a lot?
06:15It's economies of scale.
06:16That's due to economies of scale.
06:18So, what are your ladder soles?
06:2010,000 bikes, we're already below 2,000 euros.
06:24All right.
06:25Given your rather high price positioning,
06:28Why not have copied some of the market standards?
06:32which consist precisely of stepping up a bit in terms of design?
06:36You see, that's what I'm looking at here.
06:37In fact, physically, it looks like a classic, run-of-the-mill bicycle.
06:41A bicycle that you rent.
06:42However, it costs 2600 euros.
06:44So, there's technology involved, of course.
06:45But you see, in the consumer's mind, at that price,
06:50Perhaps we'd like things that are a bit more stylish.
06:52In fact, the right balance must be found between design and technology.
06:58In very concrete terms.
06:59Who designed the bicycle?
07:00So, let's wear it.
07:03But you see, that's exactly right.
07:06Today, we must not forget one thing,
07:09It's just that all the bikes are very expensive, with this design,
07:12In fact, more and more people are avoiding it because they are afraid of being robbed.
07:16Because they're afraid of being robbed, yes.
07:17But there is an intermediary.
07:18There, you're safe, that's still a good argument.
07:20You can leave it, you don't even need to put a padlock on it.
07:22It's magnificent.
07:23Then, specifically regarding the style we chose,
07:27In fact, we did 1000 bike rides to see if there were any market attractions.
07:30So, before embarking on investing in design and other things,
07:33We chose this bike.
07:34Listening to our first customers, they told us
07:36"Take a classic bicycle, put your technology on it, and we'll buy it."
07:41For me, it's the brand codes, actually.
07:42In other words, if you're targeting the general public,
07:45This means that you need to have your own brand codes.
07:48Since you chose green and white,
07:50which resemble traditional rental fleets,
07:53like Lime or others.
07:55They're all on green, practically.
07:57As you can see on the set, you have green and white.
08:01P-pop,
08:02that's precisely what happened when we weren't B2C at all,
08:05that we just created a logo.
08:07And when we worked with our communications agency,
08:12The first thing she told us,
08:13If you specifically want to address the general public,
08:16First of all, you're forgetting the P sign,
08:19that not everyone says,
08:20and you make it clear.
08:22So, P-pop.
08:24That's a big difference.
08:25But that doesn't change much.
08:25That changed things a lot.
08:27Between the two, it's true that it jumps out at you.
08:30At least we know how to read it.
08:32And so, there was a whole universe,
08:33including our website, which has been redesigned,
08:36precisely to promote the values
08:39and truly create a brand identity,
08:41precisely, who had not been a worker.
08:43And P-pop, while we're on the subject of brand identity,
08:45P-pop, I think it's a bit cheap, a bit...
08:49It sounds like P-pop to me.
08:50It looks like P-pop.
08:51What's the idea?
08:52How did you come up with that idea?
08:53So, P, because P is the symbol for a circle,
08:57the symbol of the cycle of life and infinity.
09:00Wow!
09:01All right.
09:02Mrs. Michu will think of it right away.
09:04It's clear.
09:05And P-pop is precisely...
09:06It's Michael Jackson.
09:07That's the...
09:07Popular.
09:08Popular.
09:09Popular.
09:09Exactly.
09:10Michael Jackson.
09:11Well, at least I understood.
09:12They are not.
09:13Good.
09:14And we can have your financial outlook.
09:15Just fast enough, but...
09:18revenue, margins...
09:21Next step, reaching 10,000 bikes.
09:24When ?
09:25Within 3 years.
09:26So, for 10,000 bikes, that's 20 million in revenue.
09:29But what was your turnover in 25 years?
09:3124, 25, 26?
09:33Give us the figure.
09:34So, on the 24th, we were at 100,000, 300,000 and 900,000.
09:40And the margins, therefore, that you anticipate being able to have...
09:44A normative margin, that is to say, when your business has reached a sufficient size?
09:4970% gross margin.
09:51Gross margin.
09:52And what is it today?
09:5350.
09:55OK thanks.
09:56THANKS.
10:12In my opinion, the market is saturated.
10:14It's declining.
10:15The figures are bad.
10:17It's very difficult to become known.
10:18You're really bad at marketing and branding.
10:20But you're a very good engineer.
10:22In my opinion, you need to get some help quickly.
10:26The price will require an incredible amount of education for individuals.
10:30Sending them 3,000 bucks for a bike that, frankly, looks like it only costs 200.
10:36When you look at it from a distance like that, it really is a bicycle.
10:39Well, you see, we have to go.
10:40The design is to my liking.
10:43It's very personal.
10:44I really don't think it's pretty.
10:45For these reasons, I will not accompany you.
10:49I'll continue.
10:51Listen, I think they're being really harsh on the design.
10:54Now, it's true that I think you can really improve it and choose a different color scheme.
11:00Clearly, there is a problem with the price and the perceived value, I think.
11:05Even though, indeed, not having a battery is great for safety.
11:08Now I've looked at the statistics.
11:10Batteries catching fire is still very, very unlikely.
11:13That's as high as a phone.
11:16So, we all have a phone.
11:17So, you see, the risk is not obvious.
11:19And for all the reasons mentioned previously, which I won't repeat, I'm not going to follow you.
11:23more on top.
11:29Indeed, for me, there are two things.
11:33The first one, you have a great idea.
11:36All right ?
11:36And besides, I think you have more of an inventor's profile because you saw things through to the end.
11:41of something
11:42and that you are trying to revolutionize and disrupt something rather than being an entrepreneur.
11:47And I'm telling you this, it's not an insult.
11:50You see, you have a grand vision and it's going to be difficult to achieve it.
11:54For what ?
11:54The first thing is to change branding agencies.
11:57Really.
11:58The bicycle, the perception of the bicycle that people have, is actually a very basic bicycle.
12:02whereas that is absolutely not what you want to do, that is absolutely not what you
12:05sell.
12:05Because what you're selling is a technology that, in my opinion, is revolutionary.
12:09So there's definitely something that can be done about that.
12:10And it's very difficult, in fact, to tell oneself that there's traction because, in
12:15In fact, you sold all 1,000 bikes in two years.
12:17And geeks like me who might buy this thinking, "Well, it's not very pretty,
12:21"But I'm going to buy it," you'll find it.
12:23But selling 10,000 of them like that, or 100,000, is going to be complicated.
12:27So, I'm not going to accompany you on that, but I wish you all the best.
12:33You're a good engineer, that's obvious, you've mastered electronics, it's your passion, you understand things
12:38GOOD.
12:39I understand that you made a bike with this minimal design, etc.
12:43I understand.
12:44So, in that case, I take any bike, I do it, I validate it, I get some
12:50Demand for the number of tests is increasing.
12:52And then, I'll take this data with me, and I'll go see these top cycling leaders, and I'll license the
12:59I'm doing technology, and I'm not raising any money, yet I'm getting rich.
13:01That's something else entirely.
13:04There, you have everything you need to become rich.
13:06I think the gentleman wants to develop his own bicycle; in fact, that's the idea.
13:11He wants to make his own bicycles.
13:15So, in this case, you came to offer that we would help you if we went in.
13:21That's the case with what I usually do.
13:23But right now, I'm having trouble seeing how I can help you, and that's why.
13:28that I am.
13:32Good.
13:35Actually, for me, it's a market that's quite foreign.
13:38However, I really, really welcome this innovation.
13:41You have a lot, a lot of potential.
13:43Personally, I believe more in an approach where you would sell your technology to a major bicycle manufacturer.
13:51who, in turn, has the distribution networks.
13:53So, if I had to give you one piece of advice, it would be that.
13:55But for me, it's not a market I particularly like, so I won't go with you.
14:00Alright.
14:01Thank you very much for this feedback, in any case.
14:03Very enriching.
14:04THANKS.
14:05Good luck.
14:12I do feel a bit disappointed, because we see that a new, virtuous technology isn't attracting...
14:21not, and does not necessarily interest, renowned investors.
14:25But at the same time, I come away with feedback that is extremely relevant.
14:29I do think I'm a bit of a visionary, so I hope the future proves them wrong.
14:35You can always fall, but you always get back on your bike.
14:38Falling and rising again, a philosophy shared by Nadir and Abder.
14:43Last year, you couldn't have missed this extremely convincing duo of friends,
14:48came to present their revolutionary food supplements in the field of well-being.
14:54But come on, let's move on, my friend.
14:56Why are you making that face?
14:57That's nice.
14:58Today, they are watching their presentation to investors with us.
15:02in order to decipher this moment that changed the course of their lives.
15:07It's been a long time since we've seen him.
15:09That's nice.
15:10We've never seen them together before, have we?
15:18Good morning.
15:19Good morning.
15:20Hello everyone.
15:21Good morning.
15:21Good morning.
15:22I was a little nervous.
15:24If it doesn't work, it could be very complicated for us.
15:26I had a knot in my stomach that remained until we started the pitch.
15:30Hello everyone.
15:31We are Nadir and Abderrahman.
15:33We are looking for an investment of 200,000 euros in exchange for 5% of our capital.
15:38This suitcase contains a solution for 95% of French people to their everyday problems.
15:44Stress, sleep problems, the female cycle.
15:47In this suitcase, there is saffron.
15:50The rarest and most expensive spice in the world, which can fetch up to 38,000 euros per
15:54kilo.
15:54And with this saffron, we created Nahali, the brand specializing in well-being through saffron.
15:59through a range of food supplements and a concept, saffron therapy.
16:03Our story, the story of a group of friends from the projects, without a network,
16:07who wanted to give meaning to their lives.
16:09We wanted to change the world and we realized that entrepreneurship is the royal road to that change.
16:14We started from nothing and we're no longer afraid.
16:16And you know why? Because every day, we change lives.
16:19And it works.
16:20350,000 euros in revenue in 2022.
16:22Last year it was 1.6 million.
16:24More than 200,000 boxes of food supplements already sold.
16:27We are entrepreneurs of hope.
16:29As the Afghan poet Rumi so aptly put it,
16:31Where there are ruins, there is hope for treasure.
16:35It was very dynamic, very fun.
16:37I thought it was a very good pitch.
16:39When you look at the analyses on YouTube that are done on the pitch,
16:42They say it had everything: intrigue, with the briefcase, timing, numbers.
16:47And above all, we lived what we said we would.
16:50And I think that showed.
16:51Before we sit down to eat, we have a surprise for you.
16:54Great.
16:55And this surprise was embodied by a figure from the world of high-level sport,
16:59Jean-Michel Aulas.
17:01Former president of Olympique Lyonnais
17:02and vice-president of the French Football Federation,
17:05This seasoned businessman had decided to support Abder and Nadir
17:09since their first steps as entrepreneurs.
17:11How are you ?
17:12How are you ?
17:12Is this a surprise?
17:13Oh yeah, that's a surprise.
17:14We are dealing not only with entrepreneurs who have a product,
17:19an idea that is different from others, but which has know-how.
17:22Bringing him back with us was a way of showing the jury
17:26that we're not here to joke around.
17:28Mr. Aulas, I think you can come and sit next to us.
17:33Come and sit down, but preferably in the center, because you deserve it, I think.
17:35Come, come to the center.
17:39Seduced by their personality and determination, Kelly wasted no time in taking a stand.
17:45I'm already falling completely in love with a dynamic duo.
17:49And so, right now, I'm following my instinct.
17:51If you're looking for someone who's going to absolutely kill it with you,
17:55What I'm offering you is 200,000 euros right now for 5%.
17:59Kelly, how is she talking to us now?
18:01It affected us directly.
18:02She came looking in her gut.
18:04Ah yeah, that's clear.
18:04And then I felt that something was about to happen.
18:07So, I'm going to tell you one thing.
18:11It's beautiful.
18:12It's me, the same conditions, the same things you're asking for.
18:16I'm in for the same amount.
18:19And what's more, I know how to take things internationally.
18:22I know how to bring people to the stock market.
18:23We're going to ring the bell in New York.
18:25Ah, that would be magnificent.
18:26It makes no sense to say that.
18:28And that's where things get interesting, the fight begins.
18:30She started with Anthony Bourbon.
18:31It was funny.
18:32And then we got some popcorn.
18:33Stock market valuations are catastrophic today.
18:37You need to do something pragmatic and make money.
18:39But they're already making money.
18:41Of course, I'm interested.
18:42200,000 euros for 5%.
18:44I'm keen to come with you.
18:46I'll give you 200,000 for just 4%.
18:495 million in valuations because I think you are more than worth it.
18:52I, of course, align myself with the offer of my very dear friend on the left.
18:56So, it will be 4% for 200,000 euros.
18:58It will be 4% for everyone because in this little game...
19:01Remember who started it.
19:02Here, we are faced with another problem.
19:04The fact is, they all want to come.
19:05We hadn't actually anticipated it.
19:07What do we do if the Sissies come?
19:09And it's true that at that point, we were asking ourselves a lot of questions.
19:11What do we do?
19:11So what do we do?
19:12Honestly, you have something like that here, which is rare in this show.
19:15You hold all the cards.
19:16We couldn't take everyone.
19:17Because it was also, it must be at 4%.
19:19It was way too much.
19:21And that's where we put a stop to it.
19:23We said to ourselves, let's take three.
19:24And that's all.
19:26So, the three people we would still like to have around.
19:31It's not easy to say no.
19:32People tell me about you.
19:34We must say no, but in a good way.
19:36They sent me to my death, then.
19:37I had to do it.
19:39Jean-Michel Hollasse, clearly, we cannot refuse.
19:41That's normal.
19:41He is with us, he continues with us.
19:43Kelly.
19:44THANKS.
19:45And Jean.
19:46Well done.
19:48This is for you too, Mr. Hollasse.
19:51Nahali, founded by Nadir and Abder,
19:53has experienced a decisive turning point
19:55thanks to their participation in the show.
19:57And the day after it aired,
19:59Their results have skyrocketed.
20:04Are you okay, Johan?
20:05Would you like that?
20:06The filming is going well.
20:06The end?
20:07It's okay, it's okay.
20:07So, how's it going this morning?
20:09Okay, what can we be?
20:10700, 800 commons?
20:11Yeah, pretty much, yeah.
20:12The appearance on the show,
20:14From a business perspective, for us,
20:16It was incredible.
20:17We generated one million euros in revenue.
20:18within 24 hours after the broadcast.
20:2090,000 new customers.
20:21That's 300 million views on social media.
20:24In fact, the show has an incredible impact.
20:26Almost one box is sold every minute in France.
20:28That's insane.
20:29If we hadn't planned for the stock,
20:31We wouldn't have even lasted two hours.
20:33In addition to the visibility on the show,
20:35This meteoric success can also be attributed to
20:38the invaluable support of their investors
20:41who, of course, kept their promises.
20:43Everything is fine.
20:43Two Jean-Michels.
20:44Is everything alright?
20:45How are you ?
20:46The shape?
20:46How are you.
20:47Welcome.
20:47Welcome.
20:48Jeans...
20:48How are you ?
20:50Did you see the good trip?
20:51How are you ?
20:51Yeah ?
20:52Great.
20:52Welcome.
20:53Kelly, Jean-Michel Caram and Jean-Michel Ola
20:55They each invested 200,000 euros.
20:58So, 600,000 euros for roughly 12% of the capital.
21:01I see you guys more than my wife.
21:03And if Kelly is following Nahali's progress very closely
21:06and its founders,
21:07Unfortunately, she was detained today.
21:09for his own brand.
21:11They each have a unique aura.
21:14Yeah, that's true.
21:14A very busy and unusual schedule.
21:17And yet, they all manage to find the time.
21:19I don't know if you remember,
21:20But when we started exchanging messages,
21:21There were approximately 20-25 of us.
21:24We've passed 40 today.
21:25Ah, great.
21:26In a very short time, that's...
21:28Is that good?
21:28What matters most is the revenue.
21:32We haven't lost our way.
21:33Yes, I'm...
21:33Attention.
21:34You're not going to drown us with the employees, are you?
21:37All of this, we want figures.
21:38We've surpassed 10 million.
21:40Ah, great.
21:41The date?
21:41That's good.
21:42I think we'll end the year around what figures?
21:4414-15.
21:4514-15.
21:46We are only at the beginning of the journey.
21:47So we're not letting our guard down.
21:48Nahali's growth is spectacular.
21:51We end the year at 14-15 million.
21:53So if we want to try to achieve 100% again,
21:57We need to go and get the 30 million.
21:59So each time, the challenge becomes greater.
22:02We now have quite a few references.
22:04How many references are we at?
22:06We are at 11 references.
22:07You know what I always tell you?
22:09Yes.
22:09We need to have a wide range, a sufficiently wide range.
22:12but not too wide either.
22:13Because afterwards, the problems begin.
22:15We're going to start throwing away stock.
22:19What is the entrepreneur's concern?
22:20It's loneliness.
22:22When you have a sympathetic ear,
22:23You have someone who will give you a hand.
22:25You know he's seen the problems before,
22:27That's good, you know he's going to pave the way for you.
22:30And that's today, that's what's happening with them.
22:31They really share their expertise with us.
22:34So, you know, on my social media,
22:36I've had a lot of questions about that.
22:39The product's reliability, the clinical studies behind it.
22:43What can we say about that?
22:44You see, having been on the set,
22:46to have the kind of growth we've had,
22:49In fact, it really allows us to concentrate
22:51on science.
22:52And the real goal is to obtain patents.
22:54to have scientific publications.
22:56And we're almost there.
22:57We conducted consumer tests,
22:59but on the other hand, in a double-blind test,
23:00with an ethics committee.
23:01So we went much further.
23:03You see, that's what's good about it.
23:04Now they have the resources to conduct clinical trials.
23:07file patents,
23:08because this kind of thing costs too much.
23:09Today, we invest a huge amount of money in science.
23:13So we recruited our scientific director last year.
23:16And the plan is actually underway.
23:18for more science,
23:20to better understand this incredible plant which is saffron,
23:23and to be able to extract the maximum amount of active ingredients.
23:26And you were involved in sourcing in Afghanistan?
23:29The saffron harvest will begin in a few weeks.
23:32You know, we've really strengthened our relationships with the farmers there.
23:36Yes, that's great.
23:37Okay, good luck.
23:38Thank you Jean-Michel.
23:40Anything that can help Nahali get where he needs to go,
23:45Well, I try to do it regularly.
23:47This is a team that is built to win.
23:51to enjoy winning,
23:53and also to change lives.
23:57Today, he is the sponsor of the Sport dans la Ville incubator,
24:00who launched them,
24:01Nadir and Abder always enjoy meeting up again
24:03the neighborhood they come from,
24:05and their first mentor, Philippe Audou.
24:07I want you to have walked behind Abder.
24:10You know, when you have iconic and totemic entrepreneurs,
24:15We must remember that.
24:16When I'm there, it reminds me of everything.
24:18Those moments when we had the ideas, we had to build on them.
24:21It's wonderful to be back here.
24:22I remember the first logo very well.
24:24One of the first pitches, it was here.
24:26Yes, exactly.
24:27And then, in fact, we use this table
24:29so that entrepreneurs can sketch out their ideas.
24:33Yes, exactly.
24:34And it's often when you're sketching an idea
24:35behind it, it takes shape.
24:37The first logo was a kind of...
24:41It was a strand of saffron.
24:42She was extra ugly with an ass like that, you see.
24:45Yes, that's it.
24:46I remember, we were told
24:47But what is this logo? It needs to be changed.
24:49At first, we arrived with a lot of certainty.
24:50We thought we knew, we thought we understood.
24:52And in fact, we learned how to pitch our project.
24:56We learned how to give presentations.
24:58We learned how to persuade.
24:59We learned how to build financial models.
25:01So in fact, we learned all of this in our incubator.
25:03When we see where you started,
25:05where you arrived,
25:06And then you don't know how to finish.
25:08The road ahead is still long.
25:10It's magical.
25:11You know, the initial emotion,
25:13You never forget it.
25:14When you come back here, it really hits you.
25:16Really.
25:16And we experienced that with Philippe
25:18and the team of entrepreneurs in the city,
25:19We will never forget.
25:20That's why we keep coming back here.
25:22So the loop is closed.
25:23And it's absolutely brilliant!
25:24because their success is a source of energy,
25:29of desire and also of projection
25:31for entrepreneurs.
25:32We have become part of this incubator
25:33role models for success.
25:34And I think we feel a sense of pride for them.
25:36because it's a huge amount of work on their part.
25:38Today, for us, it works.
25:40And so, we have this responsibility with Nadir
25:42to give back, to be present,
25:44to continue contributing to that incubator.
25:46We fly on our own wings,
25:47But we don't stray far from the nest.
25:49It has become a true source of inspiration.
25:51for other budding entrepreneurs,
25:53Nadir and Abder make themselves available
25:55for them as often as possible.
25:57When we see you, it gives us a boost.
25:59And me, lately,
26:01I was seen at Nahali's premises.
26:04He gave me a masterclass.
26:06I left from there.
26:07I was...
26:08It's mandatory.
26:08It's my pleasure.
26:10And very importantly,
26:11You don't forget where you come from, actually.
26:14So, don't change.
26:15I think that, in fact, you see yourself in us.
26:17because you know what we've been through.
26:19And you may succeed, you may not succeed.
26:21But you always come out of it a better person, that's for sure.
26:22If Nadir and Abder now transmit
26:25their experience and their support for the new generation,
26:27They haven't forgotten their goals, however.
26:29and they don't intend to stop there.
26:31In reality, we can radiate from everywhere today.
26:33The US, the world's largest market.
26:35China, the second largest market in the world.
26:37Middle East, including Dubai,
26:39a population that consumes a huge amount of dietary supplements,
26:41which actually has the same problems as Europe.
26:43Europe, we move on to neighboring countries.
26:45Italy, Spain, Germany,
26:46But there is also Morocco, which is the gateway to Africa.
26:49In short, all these opportunities,
26:51We have them on the table with dispensers.
26:52and potential contracts.
26:54Here, today, we are really lucky
26:56to be in a princess position
26:58and to make the choice.
26:59and we take the time to make the right decisions.
27:01In 2026, we will be abroad.
27:03We'll definitely have our brand on the shelves.
27:05and languages other than French.
27:08It's lovely, it's beautiful.
27:13Let's continue this evening
27:14along with two other female entrepreneurs from last season,
27:17Rachel and Charlotte.
27:19Remember those two friends,
27:20who came to accompany their most loyal supporters
27:23had made a lasting impression with their humor
27:24and their contagious optimism.
27:27Having our families with us,
27:28That already really carried us
27:30because it allowed us
27:31to have strong support.
27:32We mostly had our children
27:34who knew the pitch as well as we did.
27:36By repeating it
27:37We were so stressed.
27:39That day, I was pregnant
27:41So, six months.
27:42Charlotte, you had just given birth
27:43for a month and a half.
27:45We were still there, though.
27:45Let's not kid ourselves,
27:46in a state of stress and fatigue.
27:49It wasn't obvious.
27:50Enough, you.
27:51It's tough, isn't it?
27:54It's good.
27:56I felt faint just before going through.
27:58Do you remember?
27:59I fainted.
28:00They had to bring me a small cookie.
28:02Do you remember?
28:03It's working.
28:04I fainted.
28:06He's sitting on a sofa.
28:07That's good, little baby.
28:09Give us good energy.
28:11Yes.
28:11Wait, I need to learn to like my belly.
28:18Evening, evening.
28:19Good evening.
28:20Dear investors,
28:21I have a question for you.
28:22On average,
28:23What is the waiting time?
28:24to get an appointment
28:25at a healthcare professional's office in France?
28:27I'll give you the answer.
28:28Between six months and one year,
28:31we no longer accepted
28:32that the children wait so long
28:34their medical appointments.
28:35So we created
28:36these educational and fun boxes
28:38designed by healthcare professionals
28:39for the well-being of children.
28:41In concrete terms,
28:42We prevent dental deformities
28:44with the Stop Pacifier box,
28:46which is the box through which
28:47the company started
28:48And it avoids the cost of orthodontics.
28:50We prevent language disorders
28:52with the Language Awakening box
28:54And that limits speech therapy costs.
28:56We prevent cavities
28:57with the Stop Cavity box
28:58And that limits dental costs.
29:00And it works, doesn't it?
29:01Absolutely, otherwise we wouldn't be here?
29:02In just nine months.
29:03The duration of a pregnancy.
29:04We made 300,000 euros
29:06of revenue.
29:07Conquered 50,000 practitioners.
29:09And sold 20,000 products.
29:10Imagine what we would do
29:11with 200,000 euros
29:12for 10% of the capital.
29:14That's what we're asking of you today.
29:16After finishing the pitch,
29:18already in his gaze,
29:19we felt that we had them
29:20They were still somewhat convinced.
29:22So we were,
29:23We felt rather serene.
29:24Stop Pacifier,
29:25This is your first product.
29:27Can you explain a little?
29:28Of course, I'm a speech therapist.
29:30So I developed this method
29:32because I realized
29:33that my patients are 6-7 years old
29:36still had the pacifier
29:37and 30% of all users
29:39of the Pacifier
29:40will have orthodontic problems afterwards.
29:41Yes, I am convinced of that.
29:42Joint problems, etc.
29:43So I created this method
29:45to accompany
29:45in a playful, joyful way
29:47and above all it gives
29:48explanations to the child
29:49about why we stop.
29:51In fact, they instill it in him right away,
29:53from a very young age,
29:53to take care of one's health.
29:54And we have 95% of our useful resources.
29:57Finally, regarding our patients,
29:58That's almost it, there you go.
29:59we can consider them
30:00successful clients
30:03to transform their behavior.
30:04I can personally attest to that.
30:06Currently, we have 5 boxes.
30:08And each box
30:09is always made up
30:10in the same way.
30:10There is always
30:11a teaching manual
30:13who explains to the parents
30:14the way we are going to approach
30:16the methodology
30:17and the rest of the box
30:18contains the tools
30:19to perform each step
30:21of the method.
30:21Okay, I'm going to cut you off.
30:23Whoa!
30:25Jean-Michel Garam.
30:29Since you returned,
30:30you are exactly
30:31the type of entrepreneur
30:33that I love.
30:34You have a product
30:34Highly thoughtful.
30:36You are a specialist
30:38and you have developed
30:39things related
30:40to your profession
30:41that you have mastered.
30:42The boxes are nice.
30:45I'm a huge fan.
30:47Oh, okay, well thank you.
30:49And I'm with you.
30:50exactly the amount
30:52that you asked
30:52and without the slightest negotiation.
30:55Okay.
30:56THANKS.
30:57Relief already
30:58because I said
30:59Okay, there's one
31:00which interests me.
31:01Yeah, well, I was relieved.
31:03We were so evenly matched...
31:04Yeah, I thought it was
31:04A very emotional moment.
31:06We were so moved
31:07of everything we were
31:08living
31:08and that it came
31:12validate from a business perspective
31:13what we had been able to develop.
31:15Yeah.
31:15I think you have
31:16a magnificent project
31:17and I feel particularly concerned
31:20as a mother of two children.
31:22So I am relatively aware of this.
31:24really on topic.
31:26I don't want to offend anyone.
31:27my friend is to my right.
31:31However, I want
31:32to participate in this wonderful project.
31:34So you asked for 200,000 euros
31:36for 10% of the box
31:38and that would be a pleasure
31:39that I will bring you in any case
31:40my support as well as the money.
31:43It was an emotional tidal wave.
31:45Two proposals.
31:46It was really, really
31:47Quite incredible.
31:49So I'm going to speak.
31:50I have teams
31:51who can help you with everything.
31:53At CREA, I have an in-house studio.
31:56The legal aspect,
31:57I have the best lawyer in Paris.
31:58And here's the big question.
32:01In fact, we can potentially
32:02raise more than we came to get
32:04with two potential investors.
32:08Should we raise the stakes?
32:10What do we do?
32:12It's difficult to choose
32:15interdio between the two.
32:21We're leaning towards Kelly.
32:24And there you have it.
32:24And there you have it.
32:27Well done, Kelly.
32:28Well done.
32:28I've never truly loved it.
32:30We had everything.
32:31We chose Kelly
32:33because, firstly
32:34She's a concerned mother.
32:35by also certain problems
32:38that one encounters with one's children.
32:39we saw it right away
32:40that they understood
32:41our tools.
32:43And that was it, I think.
32:45which touched us the most.
32:51After our visit,
32:52We need to prepare.
32:53We got ourselves in place
32:54From a logistical standpoint,
32:55in terms of pre-sales service,
32:57from the sales department.
32:59The entire website has been redesigned.
33:01So we tripled.
33:02production volume
33:03from each of our boxes.
33:05But despite all this preparation,
33:07the effect that wants to be my partner
33:09was a tidal wave
33:10for this very young brand.
33:12On the evening of the broadcast,
33:13we see the number of views
33:14which is increasing on the site.
33:16And then, it
33:17ting, ting, ting, ting, ting.
33:18It was crazy.
33:20It was pretty mind-blowing.
33:21like a reverberation.
33:22I thought my phone
33:23was going to overheat.
33:24The number of orders
33:25It was quite mind-blowing.
33:27Average basket sizes
33:28have also exploded.
33:29We did it in one evening
33:30what we did in six months.
33:32We went from 1000 orders
33:34on average per month
33:35at 5000.
33:37The month of the broadcast,
33:38we made 150,000 euros
33:39of revenue.
33:40The previous year,
33:42we made 15,000 euros
33:43of revenue.
33:45But once the euphoria
33:46once the first few months have passed,
33:47they had to face
33:48to the reality of entrepreneurship.
33:51There was a short period
33:52A bit difficult, though.
33:53Let's not kid ourselves.
33:55There is real work being done
33:56long-term.
33:57We must not give up.
33:58For three months,
33:59the team took the blow
34:00with us
34:01before riding the wave again.
34:04I think there is a risk
34:05of exhaustion, one might think
34:06nothing but media stunts
34:07that might be enough
34:08to development.
34:09No, it's not a sprint.
34:11It's a marathon.
34:12And for long-distance running,
34:15they were able to count
34:15on the presence
34:16of their associate
34:17Kelly Massol.
34:18Welcome.
34:18THANKS.
34:19A lot has happened
34:20things there,
34:21as a result,
34:21since the last time
34:22that we saw each other.
34:22Since the lunch we had.
34:23Exactly.
34:24We're very much in sync.
34:25with Kelly
34:25on how to build
34:27a brand,
34:27a strong brand,
34:28a brand that relies
34:29on a community.
34:30And so what she did
34:31so well with his brand,
34:33we would like to reproduce it
34:35with the Happy Kids tribe.
34:36The last time
34:37that we saw each other,
34:38We had 1200 ambassadors,
34:39we've moved on
34:40to 1800 ambassadors.
34:42Our ambassadors,
34:43They are speech therapists.
34:44orthodontists,
34:45dentists,
34:46pediatricians.
34:47We also have
34:47some psychologists.
34:49And those ambassadors
34:50are becoming increasingly involved.
34:51And now,
34:52their role,
34:53it's even about going to see
34:53pharmacies
34:54next to their home
34:55to encourage
34:56to have the products
34:57because they do
34:57of the recommendation
34:58or even the prescription.
34:59And since we get reimbursed
35:01by certain mutual insurance companies,
35:02that's still
35:03an advantage
35:03to be in a pharmacy.
35:06In order to know
35:07positioning
35:08in their new network
35:09more than a hundred
35:10of pharmacies,
35:11Kelly takes them
35:12on the field
35:13to inform them
35:14from his experience
35:15and its recommendations.
35:17The ideal positioning
35:18for you,
35:19it's about being in an area
35:20passing through
35:20or in what is called
35:21a hot zone.
35:22Actually,
35:22You need to position yourself
35:23at the front of the aisle.
35:24All right ?
35:25SO,
35:26why choose
35:28rather this pencil
35:29?
35:29To be positioned
35:30Regarding the baby care aspect,
35:31That makes sense.
35:32All mothers,
35:32They buy Phi serum.
35:33The Phi serum,
35:34That's perfect.
35:34We're next door.
35:35All right ?
35:36It's true that from then on
35:37Kelly is being asked
35:38on a subject
35:38of given expertise,
35:40she will take her time
35:41to come and explain to us
35:43in detail
35:44which is important.
35:46Back to the office
35:46to share with Kelly Massol
35:48their brand new product.
35:49We went out
35:50four new boxes.
35:51First of all,
35:52we have the box
35:52Stop Diapers.
35:53And we also released
35:54the box I articulate.
35:57Already,
35:58she no longer has
35:58the same format.
35:59We also
36:00the nightclub
36:01for children's sleep
36:02and we'll soon
36:03the box
36:04on screen management
36:06which is in progress.
36:07We've moved on
36:07of four boxes
36:08to eight boxes.
36:10So many ways
36:11which will allow them
36:11to develop
36:12their turnover.
36:14Next time
36:14that we see each other,
36:15we say
36:15What are our objectives?
36:17Objective,
36:18we will be at 1.5 million
36:20of revenue
36:21next year.
36:22Not bad, not bad, not bad.
36:24Who wants to be my partner?
36:25allowed us
36:26to grow extremely rapidly.
36:28So yes,
36:29with roller coasters,
36:31but in a very effective way
36:34and I believe
36:35in the right direction.
36:36Especially with all the advice
36:37of Kelly that we had,
36:38It's going to be amazing next year.
36:40I was delighted.
36:40to accompany you this year.
36:41There are some beautiful things
36:42to be built again.
36:44We are really
36:44in the early stages.
36:46but you just need
36:47that we agree
36:48Of course, the strategy.
36:49And I think you have
36:50all chances
36:50on your side.
36:51But it'll work out, right?
36:53Yeah, we're totally into it.
36:55Charlotte and Rachel,
36:56They are extremely pleasant.
36:57to work on daily.
36:58They are resilient,
37:00but above all,
37:00They are extremely open-minded.
37:01That is to say, they recover
37:02in question,
37:04they listen
37:04And they learn quickly.
37:05So they have a future
37:07and a boulevard in front of them.
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