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OpenAI s'est lancé dans le monde des médias en achetant TBPN, une émission quotidienne influente de la Silicon Valley, promettant de garantir son indépendance tout en confiant aux deux présentateurs un rôle majeur dans la communication de la maison mère de ChatGPT.

"Ce n'est pas un poisson d'avril", a lancé le co-présentateur John Coogan, au début des trois heures de direct quotidien de l'émission qu'il anime avec Jordi Hays depuis Los Angeles.

TBPN (Technology Business Programming Network), diffusé sur X, YouTube et Spotify, est devenu un passage quasi obligé pour les startupeurs, les capital-risqueurs et les grandes figures de la tech.

L'émission, qui revendique 70.000 spectateurs par épisode en moyenne et 5 millions de dollars de revenus publicitaires en 2025, est notamment connue pour son rituel de frapper le gong à chaque annonce de levée de fonds. "Le manuel de communication classique ne s'applique pas à nous", a justifié la numéro 2 d'OpenAI, Fidji Simo, dans un mémo interne rendu public par l'entreprise.

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TV
Transcription
00:00Let's pull up this video quickly of Kramer talking about our friends at Semi-Analysis.
00:04Oh yeah, this is great.
00:06There is a company that I regard, it's the absolute, it's the gospel, Semi-Analysis.
00:15And I've got this guy Dylan Patel.
00:17Look at that picture.
00:18And I don't think people realize that Semi-Analysis is the arbiter.
00:21They're like God in the semis.
00:23God in the semis.
00:24When they bless something, it means that it's the benchmarking the best.
00:28They are the most honest guys I've come across.
00:32And I've always been reading them, but Jensen really praised him at TTC.
00:37So I reached out to this guy whom I regard as genius.
00:41He's genius.
00:42I can't wait to talk to him.
00:43That's a promo.
00:45We'll see you tonight.
00:46That was a good promo.
00:46Madden Money, 6 p.m.
00:49It's awesome.
00:50Dylan says, can I short myself?
00:54And some people were saying, yeah, come on, dude.
00:58He's complimenting you.
00:59And Dylan and Kramer.
01:01This is the meme.
01:02Everyone knows the meme.
01:02And I've always said that Kramer having this thing where no matter what he says, people say,
01:07the inverse is true or whatever.
01:10It is the best engagement hack ever for a content creator personality.
01:15Because it just means anything you say, you get a million impressions from people saying the opposite.
01:21And the fact is, Jim Kramer, he's an entertainer.
01:26He's incredibly fun to listen to.
01:28And we'll be having another conversation with him in the next month or so, which I'm excited about.
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