00:02Sieben Generationen Freude, sieben Generationen Inspiration, sieben Generationen Pioniergeist.
00:11Dieser hier weckt bei mir viele persönliche Erinnerungen.
00:16Den E46, den habe ich in meiner Zeit im Werk Roslind selbst mitgebaut.
00:23Kein anderes Modell verkörpert den Kern der Marke so sehr wie unser Dreier.
00:30Er ist und bleibt für mich das Herz von BMW.
00:36Für mich Mut, Innovation, pure Fahrfreude.
00:42E36, Sportlichkeit, Dynamik auf einem neuen Niveau. Ein echter Meilenstein.
00:56Seine Erfolgsgeschichte ist einmalig. Über fünf Jahrzehnte und alle Kontinente hinweg.
01:03Dynamisch, kompakt, modern. Ein super Produkt von einem starken Team.
01:12Mit Leidenschaft und Kompetenz entstehen die besten Autos.
01:17Hier in München und auf der ganzen Welt.
01:21Seit 50 Jahren das Symbol für Freude am Fahren.
01:29Ich fahre jetzt los und ich glaube, ich komme heute nicht wieder.
01:53Ich fahre jetzt los und ich glaube, ich komme heute nicht wieder.
01:57Musik
02:07Vielen Dank.
02:29BMW, Mr. Oliver Zipse.
03:15Danke.
03:16Thank you.
03:24Wow.
03:26What an incredible lineup.
03:29Seven generations, seven milestones, over 50 years of automotive history.
03:37Each vehicle is a reflection of its era.
03:42Dear BMW colleagues, this is the legacy that you all and the generations of BMW employees
03:50before you have built.
04:06And we have poured our heart and soul into this.
04:12For five decades, we have inspired people all over the world with the 3 Series.
04:19And that is what makes us unique.
04:22My sincerest thanks and applause to all of you for this.
04:42And ladies and gentlemen, there are cars that belong to history and there are cars that make history.
04:52The BMW 3 Series clearly falls into the second category.
04:58Since 1975, the 3 Series has inspired dreams.
05:04And with each generation, we have refined it even further.
05:10Always striving for the perfect balance between sportiness, innovation, functionality and, of course, emotional design.
05:20This is how the 3 Series became an icon.
05:23And it captures the very essence of BMW, representing sheer driving pleasure in its purest form.
05:33And we are building our future on this rich legacy.
05:39And now, let's move forward into the future.
06:21And now, let's move forward into the future.
06:55Untertitelung des ZDF, 2020
07:01The New 3 Series brings our neue Klasse right to the heart of the brand.
07:08And this doesn't come easy.
07:11We worked hard.
07:12We gave it our all.
07:15This is our moment.
07:17Take a deep breath.
07:20Let's make history together.
07:30In der Nachbarschaft, da war eine Familie mit einem E21 Alpina.
07:37Und da bin ich irgendwie schon infiziert worden.
07:40Das war ein schneidendes Kindheitserlebnis.
07:43Das war so besonders das Auto.
07:47An dem BMW 3er, an diesem Urgestein zu arbeiten, das ist ein besonderer Moment.
07:53Die Erwartungen an dieses Produkt sind sehr hoch.
07:57Vielleicht ist es die schwierige Sau.
08:02Der Kunde hat ein Fahrerlebnis, das er subjektiv empfindet.
08:05Popometer ist weiterhin unser Abstimmwerkzeug.
08:12Wir haben hier eine Grafikperformance, die in etwa 300 High-End Gaming-PCs entspricht.
08:19Der 3er steht für die sportlichste Limousine der Welt.
08:23Uns war klar, das ist eine ganz, ganz besondere Herausforderung.
08:26Das ist ja Wahnsinn, was wir da machen wollen.
08:41Was die Menschen tun, damit solche Dinge möglich sind, das ist immer wieder faszinierend.
08:49Das kann man nicht beschreiben.
08:50Das ist einfach, ich glaube, einer der coolsten Jobs, die man haben kann.
08:55Jetzt ist die richtige Zeitpunkt, ein komplett neues Gesicht zu machen.
08:59Jetzt macht es Sinn.
09:01Der ikonischste BMW 3er, den wir je gehabt haben.
09:05Du fährst echt wie auf Schienen.
09:07Das ist krass.
09:08Da steigst du nicht aus, boah, das ist cool, sondern steigst echt aus, boah, das ist jetzt mal so richtig
09:13fit.
09:15Das ist der beste 3er, den wir je genannt haben.
09:37Das ist die richtige Zeitpunkt.
09:46Bis zum nächsten Mal.
10:19Bis zum nächsten Mal.
10:47Bis zum nächsten Mal.
11:23Bis zum nächsten Mal.
11:59Bis zum nächsten Mal.
12:20Applaus
13:08Ladies and gentlemen,
13:12dear colleagues,
13:14the new centerpiece of the BMW brand,
13:17the second model of our neue Klasse,
13:21the new fully electric BMW i3.
13:38Years of preparation,
13:40years of challenges,
13:43but years of passion,
13:45all culminating in this very moment.
13:47Dear colleagues,
13:50this is your car.
14:08And seeing the i3 standing here in the spotlight,
14:11sharing this moment with you,
14:13feeling your excitement,
14:14this is something we and I will never forget.
14:19How do you even put this into words?
14:22What it feels like to drive the i3?
14:27In this car, the technologies of the neue Klasse came together seamlessly to define a completely new form of absolute
14:37sheer driving pleasure.
14:40For me, for me, it's like climbing into a car that skipped a whole generation.
14:46And you truly experience the future of driving here and now.
14:51It feels new,
14:54it feels different,
14:56and yet, as you know,
14:58familiar.
14:59The i3 is, and will remain,
15:02the three series we and our customers love.
15:06The ultimate driving machine.
15:22The ultimate driving machine.
15:24And at the same time, your faithful companion.
15:28The car that puts a smile on your face every time you see it on the road or sit behind
15:34the wheel.
15:35And of course, you can choose between different drive variants.
15:42Because we remain, as you know, technology open.
15:46Regardless of the drive train,
15:48the three series remains a true eye-catcher on the road.
15:54And now, there is no one better to provide more detail on this stunning design than Adrian van Heurong.
16:03Adrian, the stage is yours.
16:29Thank you, Oliver.
16:31Ladies and gentlemen.
16:32der all-new BMW 3-Series.
16:37Der Original Neue Klasse
16:39wurde in 1961
16:42und es war mehr als nur ein new BMW.
16:46Es gab einen ganz neuen type
16:49der Fahrt an der Zeit,
16:51ein Sporty Compact Sedan.
16:54Dieser Konzept, wie wir alle wissen,
16:57wurde sehr popular mit unseren Kunden
16:59und die Fondation von der BMW-Brand.
17:04Und als wir gerade gesehen haben,
17:06sechs Generationen von 3-Series
17:09folgten seitens.
17:11Der neue BMW i3-Brand
17:14zeigt, wie wir diese Geschichte weitergehen.
17:18Confident, dynamisch und intelligent sind.
17:22Es ist und wird immer
17:25der Grund der BMW-Brand
17:27die sehr essence der BMW-Brand
17:30sollte sein.
17:31Und als Designer,
17:33es ist ein Privilege
17:34dieses Icon in der Zukunft.
17:38Auf der Fronten,
17:40Sie sehen eine neue und horizontal
17:42Interpretation
17:43unserer typischen BMW-Kidney-shape-Grill,
17:47die wir fühlen,
17:48wie es perfekt zu einem Sporty-Sedan ist.
17:52Und diese Horizontal-Grill
17:54ist, mit einem sehr starken
17:57und präzise
17:59Light-Grafik,
18:00die die neue 3-Series
18:02eine sehr modernen
18:04und sehr modernen
18:06In der Seite,
18:08die car sieht
18:09compact und dynamisch,
18:11mit einem typischen
18:12BMW 2.5-Brand
18:14Silhouette.
18:15Die Body-Side ist clean,
18:17mit starken
18:19Sculpte
18:19wheel arten.
18:20Die car ist muscular
18:22und bewegt,
18:25auch wenn es
18:26standen ist.
18:28In der Rear,
18:29da sind typische
18:30BMW L-shape
18:32Taillambs,
18:33aber sie sind
18:34schmer und wider
18:35als vorher.
18:37Und diese Lams
18:39extend
18:39in die car's
18:41shoulders
18:41und
18:42sie
18:42in der Mitte.
18:44In der Mitte,
18:46Sie finden
18:46die BMW
18:47Panoramik-Vision
18:49and the entire user interface we have just introduced with the BMW iX3.
18:57And with this technology, the new 3 Series will feel very modern and very dynamic,
19:03putting the driver at ease and in control.
19:08Through the best driver orientation, redesigned user interaction
19:13and a well-curated interplay of geometry, materials and light.
19:20So, as we said last year, the Neu-Klasse will be more than one car
19:25and it will change the look and feel of the entire BMW brand.
19:31No car shows that better than this new 3 Series, now in its 8th generation.
19:39Thank you very much and now back to you, Oliver.
20:01Thanks, Adrian.
20:04Cutting-edge technology in a breathtaking design, that is the 3 Series.
20:10Let's take a closer look at the BMW i3 50 X-Drive.
20:15The BMW i3 leverages all the technologies developed for the Neu-Klasse,
20:21from driving dynamics to powertrain,
20:24from battery technology to operating concept and the digital user experience.
20:29Each element is perfectly attuned to the needs of the 3 Series.
20:36And together, they create something truly new and exciting.
20:41And this applies in particular to the core characteristics of the 3 Series,
20:47the proverbial joy of driving.
20:50The heart of joy, the central computer for drive and driving dynamics,
20:56our more than 100 years of expertise in engine and chassis tuning,
21:01meets state-of-the-art digital computing power.
21:04The control system extracts the absolute physical maximum from 469 electric horsepower,
21:13645 newton-meters of torque and the low center of gravity of the i3.
21:20And the result is sheer driving pleasure taken to an entirely new dimension.
21:29And you will feel it in the instant you take the wheel.
21:34Whether in everyday situations or, of course, when the road becomes winding and challenging.
21:42Only we at BMW can achieve this level of perfection.
21:48And if you prefer to take it easy,
21:51our advanced assistance systems will support you with driving.
21:57We call this BMW symbiotic drive when driver and vehicle become one.
22:05Always dependable without ever compromising safety.
22:11The i3 is powered by the 6th generation BMW E-Drive with 800 volts technology for the first time.
22:20And one question always comes up when talking about electric vehicles.
22:26How far can you go on a single charge?
22:31In the WLTP cycle, the i3 can travel up to 900 kilometers.
22:37Yes, 900.
22:38Yes, 900.
22:58Unbelievable.
23:00And that's a range up to 440 miles for the Americans amongst us
23:05by the United States Standard EPA.
23:09Just impressive figures that definitely make you want to take longer trips from now on.
23:17And if your dream destination is even further away,
23:21with a maximum charging capacity of 400 kilowatts,
23:25you will have enough energy for up to 400 kilometers,
23:29400 kilowatts, 400 kilometers,
23:31400 kilometers after just 10 minutes.
23:47And all these impressive facts underline not only the technological strengths of the i3,
23:53but also our ambition that shape the future of mobility.
24:02Dear colleagues, ladies and gentlemen,
24:05the new i3 and the new iX3 together on stage for the very first time.
24:13A perfect twin.
24:24A perfect twin.
24:30The iX3 marked the start of the neue Klasse,
24:33and with the i3, we are continuing the rollout exactly as announced.
24:41Exactly as announced.
24:43We keep promises.
24:44And we are integrating the technologies of the neue Klasse
24:48across the entire BMW lineup.
24:51By 2027, that is, end of next year,
24:57we will introduce a total of 40 new or updated models.
25:02And all of them will benefit from the technologies of the neue Klasse.
25:09Independent, you know us, of the drive technology.
25:14And ladies and gentlemen, here on stage today,
25:17it's just one variant of the BMW 3 Series.
25:21But the 3 Series has always been about much more than just a sedan.
25:27And that won't change in the future either.
25:31But you might ask, what other variants will there be?
25:36I don't want to reveal everything today.
25:40But there's one model I'm happy to confirm,
25:43the BMW 3 Series Touring.
26:02Business customers and family will be particularly delighted.
26:07The Touring has always been a favorite with them.
26:12What will it look like?
26:14The pictures behind me give you a first slight glimpse.
26:22Ladies and gentlemen, dear colleagues,
26:24the new 3 Series is more than just the continuation of a legend.
26:29It marks a new beginning,
26:31born from a proud heritage
26:33and driven by the ambition to bring the future to life today.
26:38Serious production begins in August at our main plant,
26:42our mother plant, if you wish, in Munich,
26:45which we completely remodeled for the neue Klasse.
26:49And the market launch gets underway in Europe
26:52in the second half of this year.
26:58It would be impossible to develop cars like the new 3 Series or the iX3
27:05or to bring a project like the neue Klasse to life
27:09without an exceptional team.
27:12And at BMW Group, we're so proud to be such a team.
27:17On behalf of our more than 150,000 associates worldwide,
27:23I would now like to invite the full Board of Management
27:26to join me here on stage.
27:48If you have a chance to join the winning team,
27:50I would love to join the team,
27:51I would love to join the team and join the next half of this year.
27:52Thank you, Mr. Speaker.
28:23Ein Moment.
28:31I speak for all of us when I say thank you to the entire BMW team for your outstanding commitment,
28:42endurance and of course dedication and passion. Each and every one of you makes difference every single day, every morning,
28:52every evening. This moment belongs to all of us. Thank you.
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