- 3 months ago
At the crossroads of tech and creativity with La French Touch!
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00:00Bonjour Ă tous.
00:02Ce n'est pas le français tech aujourd'hui, c'est le français touch.
00:06Vous allez voir que c'est un peu diffĂ©rent, mĂȘme si nous aimons vraiment le français tech.
00:10Qu'est-ce que le français touch est ?
00:11Je vais commencer par quelques mots.
00:13Le français touch est un mouvement créé par BPI France,
00:16le français public investment bank,
00:18dans le secteur de la créativité.
00:22BPI France a développé un label appelé La French Touch
00:24whose main objective is to promote French creative businesses here in France and all around the world.
00:31To do so, its action relies on two main pillars.
00:34First of all, a tailored financing instruments and also ecosystem developments.
00:39Indeed, BPI France deploys capital across the full spectrum of financial instruments,
00:43including soft funding, direct loans, loans guarantee and equity vehicles
00:48exclusively dedicated to the creative industries.
00:52Financial offerings are complemented by entrepreneurship coaching,
00:56networking platform and international support,
00:59creating a comprehensive continuum dedicated to creative industries.
01:04This way, since 2020,
01:06this toolbox has allowed La French Touch to deploy around 8 billion euros
01:09dedicated to 17,000 creative businesses here in France.
01:15The second pillar focuses on ecosystem building,
01:19strategic communication and partnership.
01:21It is based on a group of 24 high-profile ambassadors
01:24in a community of 200 entrepreneurs.
01:28This group organizes an annual ecosystem event called We Are French Touch.
01:32The next edition will take place on November the 26th
01:35at the Panet Brognard in the very center of Paris.
01:39It has also developed a great number of strategic collaboration with world-class events,
01:43such as Cannes Film Festival, Midem, Paris Games Week and, of course,
01:48South by Southwest Festival in Austin, Texas.
01:53So why is the French Touch today on the discovery stage?
01:56We curated for you four creative businesses that we consider potential game changers in their industry.
02:03And we wanted to offer them the opportunity to present their skills,
02:07their products, their technologies and their achievements.
02:11This way, you will discover four cutting-edge innovations right now
02:14in the field of virtual reality with Emissive,
02:18known right now as Excurio,
02:21augmented reality with Istovri,
02:23AI and Chatbot with Axe Mona,
02:26and MusicTech with Cinegram.
02:29So let's now start with Excurio, formerly known as Emissive.
02:33Excurio is a virtual reality company redefining immersive entertainment
02:38with its groundbreaking immersive expeditions.
02:41You may have seen their spectacular exhibitions called Mont Disparu
02:45at the National Museum of Natural History
02:47or L'Horizon de KĂ©ops at the Institut du Monde Arabe here in Paris.
02:52To present their brand-new project,
02:54I now welcome on stage Catherine Seyss, Executive Director of Excurio.
03:20Well, good afternoon everyone.
03:22And first of all, I would like to thank BPI French Touch for giving us the opportunity
03:27to being here this afternoon at VivaTech.
03:31So I'm Catherine Seyss, I'm Executive Director at Excurio.
03:36And of course, I would have liked to make a live demo for you today,
03:40but what I would have liked to demo is too big a scale to fit in this discovery stage.
03:48So that's why I decided just to talk and discuss with you how we at Emissive, at Excurio,
03:55we wish to contribute in redefining VR economy.
04:01So at Excurio, we created a new kind of VR experiences that we call the immersive expeditions.
04:09So this is what I'm gonna talk to you about in a moment.
04:13But before that, let me just show you a glimpse of what they are in this video.
04:24Thank you.
04:50Thank you.
04:50Thank you.
05:20So as you probably understood, immersive expeditions are a VR adventure that makes visitors travel
05:27through time and space, that make them meet with famous characters, famous creatures to
05:35visit extraordinary places in the world and live incredible stories.
05:40They're also free roaming VR, meaning that you're physically involved when living an immersive expedition.
05:47You actually walk into the 3D spaces because we dedicated vast spaces just for you to enjoy those experiences.
05:57And they're also social because you can enjoy them with a group of friends and family.
06:02You can interact with each other, talk to each other, hold each other hand.
06:07And we believe immersive expedition have the potential to become the next entertainment standard.
06:14So to demonstrate the power of immersive expedition, we started by creating a catalogue of titles.
06:21We already have created five titles, among which the Immersive Horizon of Khufu
06:27or Tonight with the Impressionists, with the best cultural institutions in the world.
06:32And by doing so, we also started to create a kind of new narrative grammar in order to learn how
06:40to tell stories to visitors
06:42who are themselves moving into real-time 3D spaces.
06:48And the public response so far is very encouraging since the beginning of the immersive expedition,
06:55we already welcomed more than 3 million visitors worldwide, which is probably a record for LBE VR.
07:02However, obviously, if we want to create a standard, creating good content is not enough.
07:07So that's why we also created the technology which is underneath those immersive expectations.
07:14So in the video behind me, you'll see how this technology is concretely working.
07:20So it's a kind of behind the scene of what you just saw before.
07:25And as you can see, one of the main features of this technological platform that we've built at Xcurio
07:31is that it holds the world record of simultaneous users in VR with more than 120 people simultaneously in VR.
07:42And obviously, this is a tech feat, but this is not only a tech feat.
07:46This is what actually makes it possible to make a living out of LBE VR.
07:51This is giving an ecosystem and a business model to the LBE VR.
07:58And so that's why, as a VR producer, we are making a living out of our creation.
08:05But also, very importantly, our operating partners are making profitable businesses by operating LBE VR.
08:14And that's how we managed to create a network which is still growing of more than 20 venues all around
08:22the world and four continents.
08:24And this is just the beginning.
08:26So obviously, we have a growing network of venues.
08:30And this is generating more and more revenues for the whole ecosystem.
08:36And just last year, we generated with the immersive expedition more than $30 million in box office revenues.
08:44But again, if we want to make immersive expeditions as standard, then we need to go one step further.
08:52So that's why we decided to open the technological platform that we've created.
08:58Open it to other creators, other VR studio, VR producers, so that they can streamline their own production processes.
09:07They can speed up their productions, use our creativity tools, which are already embedding the main 3D engines on the
09:16market.
09:17So by using our technological platform, VR creators will not only be able to create their own content, but also
09:24make them directly compatible with our operating system, which is already installed in the network I just mentioned.
09:32So make it easier for them to find a public.
09:38And for the operators, obviously, using our platform is also boosting their own profitability.
09:46Because another feature which is very important on our platform is that it allows multi-title operations, meaning that it's
09:54possible in the same venue at the same time to operate several titles simultaneously.
10:01And so this is mainly what I wanted to convey to you today, how we want to kickstart as much
10:08as possible a virtual circle in the VR economy.
10:12Because more content means more venues and more venues means more opportunities to create content and to find public.
10:20So this is what we do at Xcurio and how we want to contribute in shaping the VR economy.
10:27Thank you very much.
10:48Thank you.
10:49Thank you very much, Gatrine, for this great presentation.
10:53The French Church is very proud to be a shareholder of Xcurio, and we're sure that thanks to this new
10:58distribution platform, Xcurio has achieved great international success.
11:02Let's now talk about Istvry, the leading company in scientifically validated and engaging 3D reconstruction of the past.
11:10With over 3 million visitors annually across 20 cultural institutions worldwide, they will present how their experiences are revolutionizing cultural
11:20visits, both on-site and beyond museum walls, through international traveling augmented exhibitions.
11:27To present these fantastic exhibitions, I'm glad to welcome on stage Bruno de Saint-Morera, founder and CEO of Istvry,
11:35and Raphael Marchoux, Director of Development of Istvry.
11:38Thank you very much.
11:51Thank you very much.
12:13Thank you, Bruno!
12:15Such a good question!
12:35Thank you.
12:35Thank you very much.
12:38Thanks, everyone.
12:38Hello everyone, my name is Raphaël Marchoux, I'm the Director of Development of Histovery.
12:44And I am Bruno de Samorera, the CEO and co-founder of the company.
12:50So we have developed a tablet called the HistoPad.
12:53It's a digital tablet distributed to visitors in cultural sites.
12:58It allows visitors to plunge back in time,
13:01and in the past, they would see the site as it was reconstructed in 3D,
13:09thanks to immersive 360 reconstruction.
13:13You can compare past and present,
13:15and this technology is used in 20 cultural sites all over the world.
13:23Over 3 million visitors use it every year,
13:27in France, in Germany, soon in Belgium,
13:30and in the US for Alamo.
13:42Sorry.
13:44So we have developed various formats
13:48to be able to reach a very wide audience.
13:51I've spoken about the permanent on-site HistoPad,
13:55which is distributed to visitors inside the cultural site
14:00when they visit it.
14:02And thanks to AR technology,
14:04they can compare the site today with the 360 reconstruction.
14:08But we also offer this technology in augmented exhibitions,
14:14which are international, and which are touring all over the world,
14:19and which are temporary, such as Notre Dame de Paris exhibition,
14:23and D-Day freedom from above.
14:25We also have an autonomous HistoPad station,
14:28that can be easily deployed into a train station, or city hall, or embassies.
14:35And last but not least, we have the school kit,
14:39which can be deployed directly into the classroom.
14:46Now we are going to show you a short video
14:49about the HistoPad in Kolditz Castle,
14:53which is a castle located in Germany in the Saxony region.
15:15And it's pretty cool.
15:17All right.
15:17C'est parti !
15:47C'est parti !
16:17C'est parti !
16:21C'est parti !
16:47C'est parti !
16:50C'est parti !
16:52C'est parti !
16:54C'est parti !
16:59C'est parti !
17:27C'est parti !
17:33C'est parti !
17:59C'est parti !
18:00C'est parti !
18:02C'est parti !
18:05C'est parti !
18:19C'est parti !
18:22C'est parti !
18:29C'est parti !
18:31C'est parti !
18:33C'est parti !
18:38C'est parti !
18:41C'est parti !
18:44C'est parti !
18:46C'est parti !
18:51C'est parti !
18:56C'est parti !
18:58C'est parti !
19:00C'est parti !
19:37C'est parti !
19:55C'est parti !
19:57C'est parti !
19:59C'est parti !
20:01C'est parti !
20:29C'est parti !
20:36C'est parti !
20:59Becce !
21:01C'est parti !
21:02C'est parti !
21:04C'est parti !
21:14de 1765 à la fin de la révolution et le président Washington en New York, le premier président de la
21:22US.
21:22C'est un travail sur l'invention de modernes démocraties dans la US.
21:28Donc, je vais faire une démo avec un tablet.
21:33Merci Raphaël.
21:34Donc, c'est mon turn.
21:36Je vais essayer de ne pas bouger trop vite, donc personne ne se sent.
21:41Donc, je vais passer un moment.
21:44Donc, je vais passer Ă 25, 1776,
21:49le jour oĂč la nouvelle armĂ©e va changer la course de l'histoire.
21:55Parce que cette armée de volontiers, led par le général Washington,
22:00avait perdu chaque battle contre l'England,
22:04la superpowers de l'Ă©poque.
22:07Mais ce soir, Washington décidait à travers la riviÚre Delaware
22:12et à surprise l'ennemi de l'autre cÎté.
22:16Aujourd'hui, si vous voulez aller voir ça,
22:17c'est comme ça.
22:19C'est la place.
22:20C'est pixel perfect.
22:22Aujourd'hui, vous avez un bridge.
22:23Unfortunately, ils n'avaient pas un bridge.
22:26Et si vous regardez aujourd'hui, vous avez cette maison.
22:29Je vais revenir.
22:31Cette maison Ă©tait lĂ , mais c'Ă©tait une partie de la partie.
22:34Donc, je peux cliquer sur toutes ces présentations
22:38pour apprendre plus.
22:39Et c'est highly interactive,
22:43comme vous avez vu.
22:44Highly educational,
22:44parce qu'on laisse les gens comprendre les histoires,
22:48les plans, les maps, les projets, les successes, les failures.
22:53C'est highly inclusive,
22:55parce qu'on va parler aussi des histoires,
22:59des histoires d'un des histoires,
23:01des histoires d'un des histoires d'un des participants.
23:18Donc, on a des histoires d'un des histoires d'un des histoires,
23:19et on va vous montrer une nouvelle vidéo.
23:23Donc, on va vous montrer un petit film
23:26qui montre le summary de cette exposition.
23:30On va vous faire passer à la présentation.
23:30Yep.
24:11We'll be right back.
24:38The tablet is constantly recording everything, so we procure the data of all visits to
24:44our partners.
24:45It's also an insight on how people behave, how do they visit, how long they stay doing
24:52what.
24:52This is totally anonymous, but it's a way for the museums to better understand their public,
24:57their audience, and to work accordingly to serve their interests.
25:04This is on the way.
25:05We are very happy to preview this today here at the French Touch Innovation Stage in VivaTec.
25:13We are looking for partners to bring this to the US, but not only to the US.
25:17This should also be in Paris, in London, and other relevant cities connected to that moment
25:23of time in history that has been reshaping democracy and the world history.
25:31Thank you very much.
25:49Thank you very much.
25:51Thank you, Bruno.
25:51Thank you, Rafael.
25:52We are delighted to be also shareholders of history since last January, and we wish you
25:58great success in the US and in Belgium with your brand new exhibitions.
26:03Let's now talk about the leader of AI solutions dedicated to cultural institutions, the company
26:10called Ask Mona.
26:11You will now discover how generative AI can turn any object.
26:16It can be a masterpiece like the Mona Lisa.
26:18It also can be a bottle of wine, you'll see, into a conversational companion.
26:23This demo showcases immersive dialogues projected on screen, revealing how technology reshapes
26:29storytelling, education, and conception by making physical objects speak, inform, and
26:35ancient.
26:36To talk with this generative AI, I now welcome on stage Valentin Schmidt, co-founder of Ask Mona.
27:06Hello, everyone.
27:07Thank you so much for your welcome, and I'm so glad to be here on this stage today for BPI
27:13France.
27:14Ask Mona is a proud participation of BPI France, and we are creating AI solutions to make
27:21practically anything conversational.
27:24And we started with a dream years ago.
27:27It was in 2016, so almost 10 years ago.
27:31This dream is in our name, is to talk to work of art.
27:35So we created a system to talk to a masterpiece.
27:40And because I want you to experience it, I have a quick demo.
27:46Well, it's a video because there is a lot of noise, but I just did it backstage.
27:49So you can hear it.
27:56Sorry.
27:58There's no sound.
28:08Sorry.
28:09Just a minute.
28:22Okay.
28:24This is working.
28:25Great.
28:27It's a chatbot, basically.
28:29And you go, for instance, you.
28:30How can I help you today?
28:32No.
28:33No sound.
28:39Okay.
28:40That's right.
28:42So this is Mona Lisa.
28:46And I just asked her to greet the crowd around me.
28:49on the stage of VivaTech.
28:50It needs to be driven.
28:52And so...
28:52Yeah, yeah.
28:53Yeah, yeah.
28:54And so...
28:55So Mona is...
28:58She's talking to you and she's just welcoming you on this specific set up of the discovery stage.
29:07What we did with the Mona Lisa, this talkative AI, is a way to experience work of art on a
29:15new level, a more personalized and a more connecting level.
29:20So we did that with almost 200 different museums across the world.
29:25And we started with work of art and then it shifted from work of art to artifacts.
29:30And it was really important for us to try to create a system that can valorize specific local artifacts.
29:38And this is what we build with OpenAI and the Peranakan Museum in Singapore.
29:43We created a solution that is allow you to scan an image directly and ask any questions specifically about the
29:55Peranakan Outfit.
29:57There are more Kabayahs on display at the Peranakan Museum.
30:00Would you like to learn more about its history, uses or different styles?
30:05Yes, tell me about its history.
30:11The Kabayah has a rich history tied to the Peranakan culture.
30:14It is a traditional garment worn by Peranakan women in Southeast Asia.
30:19The Peranakan Museum explores this history through its galleries.
30:23The museum opened in 2008 and showcases over 800 objects.
30:29It highlights the diverse Peranakan communities and their cultural expressions.
30:33The Kabayah is a symbol of identity and pride among Peranakan descendants.
30:38Would you like to know more about the Peranakan Museum itself?
30:42Well, what is interesting with this example is that most of the time, generative AI can be biased
30:49because they are only trained on a specific dataset that can represent the dominant culture.
30:56And they don't have a whole dataset that can be inclusive and diverse.
31:01At Ask Mona, our mission is to create those datasets and to promote new forms and new ways of engaging
31:08through local cultures and artifacts.
31:11And we ask ourselves, well, it's interesting to create those solutions for museums,
31:16but not everyone goes to museums and our solutions live where curiosity resides.
31:23So we ask ourselves, where can we find other curiosity objects?
31:29And so from museums, we entered the shops.
31:34This is one of the examples that we developed here.
31:38We presented here.
31:39We premiered it here today with La Poste Group.
31:43It's the first bottle of wine augmented by generative AI.
31:48There is a QR code on the bottle.
31:51You scan the QR code and you can have a conversation with your AI pocket sommelier.
31:57And it will recommend you the wine.
32:02It will give you its history, its specificity, but also it will allow you to find food that can pair
32:12well with the wine.
32:13So this is the first in history, the first bottle of wine augmented by generative AI on that matter.
32:21And it's very interesting for the consumer, but it's also super interesting for the brands that are working with us.
32:30If we want to resume our motto in four words, it is object talks, brands listen.
32:38Because when you are asking questions to a bottle of wine, for instance,
32:44well, it's super interesting consumer insight that the brand can leverage to do some marketing operation.
32:50So we are providing the brands all those insights that are powered by generative AI.
32:59And from wine bottle, well, we decided to expand and explore also to other form of goods.
33:07And this one is a pedagogical good.
33:11It's a school book.
33:13So this school book is designed in partnership with Natan.
33:18Natan is the first school book publisher in France.
33:22And this school book is a book for the exam of Le Brevet.
33:29Well, when you're scanning the QR code, when you're in junior high, when you're scanning the QR code,
33:35you can access to an AI tutor that can give you some specific insight and specific information about your lectures
33:44and your lessons.
33:44For instance, if you want to pass your exam of geometry, you can ask the AI what is the Pythagore
33:55or the Thales theorem.
33:56It will give you the answer, but not only the answer.
33:59It will also provide you the specific sources on the school book.
34:03And in that sense, you can use the school book in pairing with the AI.
34:10And on top of it, we designed also an agent that can allow the student to pass its exam so
34:19the AI can ask questions directly to the student in order for the student to pass its exam.
34:24So what we are designing at Ask Mona are project and conversational AI to make objects talk.
34:32It can be artwork, artifacts, consumer goods or pedagogical material.
34:38This is what we are doing.
34:40Thank you so much for your time.
34:43You have all the info here.
34:45And well, thank you. Thank you so much.
35:05Thank you very much, Valentin.
35:07You want to keep it?
35:09Right after the next exhibition.
35:12Which will be our final exhibition, but a very special one.
35:16Now let's conclude this time together on the discovery stage dedicated to the French touch companies and creative industries by
35:24stepping into the world of Cinegram.
35:27Cinegram is an empowering app that makes music visual and logical.
35:32Chords, melodies and songs become intuitive shapes through their powerful visual system.
35:39To present this very innovative system, I'm glad to welcome on stage along with his spectacular piano, Pierre Blaise Dionnet,
35:46CEO of Cinegram.
35:47Thank you very much, Pierre.
36:26I'm glad to review theïżœïżœ
36:26This is my first museum.
36:26First museum is a full-time
36:32This was built.
36:37He's got a long name
36:53Ah, merci.
37:17Merci.
37:45Merci.
38:11All right, everyone.
38:15All right, let's talk about music.
38:18We all love music, right?
38:20Who loves music?
38:21All right.
38:22But learning it, it's a different story, right?
38:25We are using a system that hasn't evolved for 10 centuries.
38:30It's complex, it's discouraging, and let's face it,
38:35it's simply not designed the way people are learning nowadays, right?
38:39So I'm here to present you a project called Cinegram
38:45that is a new way to see, learn, and create music.
38:50You see this little girl?
38:51She has drawn shapes that represent the harmony of her favourite song,
38:57and she's been doing music for 30 minutes.
39:01The idea is very simple,
39:02is to make music visual and logical.
39:05So how does that work?
39:08How do I see music?
39:10You see this woman?
39:12She has a mental image that is composed of three elements,
39:19and those three elements represent the three levels of perception of music.
39:23The dot is the vibration,
39:26the line is the interval,
39:28and the circle is the harmony.
39:30I'm gonna explain, okay?
39:31This is a tutorial now, all right?
39:38Okay.
39:41Here we go.
39:43So music is noise, it's air vibrating.
39:48That's the dot.
39:49Our ears perceive this air vibration,
39:53our ears are connecting to our brain,
39:56and that allows us to experience emotions.
39:59We are amazing translators of air vibration,
40:02all the way to emotion.
40:05But you have many notes that are different.
40:08So we're gonna isolate each sound,
40:11and we're gonna end up in some kind of chaos
40:14that we're gonna organise with our capacities.
40:18Now I'm gonna play two notes that are different,
40:22and you will tell me what difference there is.
40:24What is the difference between this note and this one?
40:31It's very, yeah.
40:33So one is low and one is high.
40:35We all have access to that information.
40:37We are pro or not in music.
40:39So what we're gonna do,
40:40we're gonna organise all the notes onto one line.
40:46I'm going up,
40:49I'm going down.
40:51But what's interesting is that when I'm gonna be playing chords,
40:55I'm gonna see intervals.
41:02The dots, the line, now the circle.
41:05This is what we call a C.
41:07I'm going a Do,
41:09I'm going all the way up,
41:10and up on another C.
41:13Harmonically, those notes are the same.
41:15This note vibrates two times faster than this one.
41:19And in harmony, they have the same value.
41:21If I'm on a C,
41:22I go up and up on another C,
41:24it means that it's periodic.
41:25It's like a circle, like a clock.
41:28So what we're gonna do,
41:29we're gonna draw a circle,
41:33and I'm gonna place all the notes
41:38of music on this circle.
41:41And when I play chords,
41:43I have those dots that are flashing up,
41:46and what we're gonna do is that we're gonna link them.
41:54And so now, what do I see?
41:58I see shapes.
42:05I see...
42:08Sorry.
42:09So you understand, this is the smart interface now,
42:12that's the product.
42:13I'm placing my notes on a circle, on a line,
42:17and when I play,
42:18I have a lot of information.
42:20I have a shape that gives me the nature of the chord,
42:24and I also have what we call the magic formula,
42:27which is the numbers,
42:28which is the distance between the notes.
42:36So, you know,
42:38we have shapes,
42:40and we can connect ourselves with our emotions.
42:44I can be, what is the shape of dream?
42:53What is the shape of lightness?
43:03Brightness.
43:0690% of the music we listen is based on stars.
43:11pentatonic.
43:13All right.
43:1712 shapes that you need to be able to draw
43:20to understand the entire music.
43:22If you scan the entire music with this visualization,
43:2412 shapes.
43:26So now you understand,
43:28music becomes accessible.
43:30We've been testing it with several hundreds of kids
43:34during beta classes.
43:35It works.
43:37And most importantly,
43:38you can transform any song,
43:40any chord,
43:41any melody into shapes.
43:43So now let's take an example.
43:49Billie Eilish.
43:56I used to float.
43:59Now I just fall down.
44:02I used to know.
44:05But I'm not sure now.
44:08What I was made for.
44:14What was I made for?
44:19I used to know.
44:26that revolutionizes the way we learn and create music.
44:32The promise is to become a musician,
44:34not just copy and practice,
44:37but understand and create.
44:42So let's see how someone learns
44:44once he has understood the system.
44:47This is a 13 year old girl
44:49who's facing the interface for the first time.
44:52She's facing music for the first time.
44:54And you see that she's learning by herself.
44:59I speed up a bit.
45:00But after 40 minutes,
45:02she can play her favorite song like that.
45:06Beta classes,
45:07educational program,
45:09that is structured, progressive and adaptable.
45:12And it's fun.
45:12We develop a whole ecosystem for kids,
45:14for beginners,
45:15for any beginner in the crowd.
45:18But we talk real music.
45:21Why?
45:22Because we are professionals.
45:24We come from music production.
45:26And the tool that we've developed
45:27is years of R&D.
45:30With gamified experiences
45:32that can teach a kid,
45:34but also a whole ecosystem for pros
45:37with plugins and VSTs that will integrate
45:39into the professional existing tools.
45:43Little aside for pros.
45:46Chords.
45:48That's what you read when you're a musician.
45:50Becomes shapes.
45:52And you have much more information.
45:54You see movements.
45:55You see the structure of harmony.
45:57And then that simplifies the language.
46:00We are developing advanced cinegram.
46:02So for the pros,
46:03we go really far.
46:05John Coltrane,
46:06Barry Harris,
46:07for people who know,
46:08we can talk to those concepts
46:10to kids who are nine years old.
46:13The site finished.
46:15This is a fantastic tool for composing also.
46:18Complex notation becomes intuitive.
46:24And now let's talk,
46:26let's give like a more advanced example.
46:28We're going to be giving justice.
46:37So this is justice at Coachella.
46:58So we're a compact team of four.
47:00We come from music, art and tech.
47:02One of my associates is Charlene Gwyn Kim.
47:05The film music composer.
47:07Works for international artists
47:09like Justice and others.
47:10We're developing together
47:12the pedagogical content.
47:15And now we're going to talk about
47:17the business model.
47:18Online subscriptions that we launch
47:20in a few months.
47:21We're targeting end of the year.
47:22Institutional partnerships
47:24and also content monetization.
47:27Our vision,
47:28let's sum it up with three logos.
47:33The whole language is IP.
47:34That has been the most,
47:36the biggest expense of our company
47:38that is self-funded.
47:40We're going to be a case study
47:41mentioned on the World
47:44Intellectual Property Organization.
47:45We're very proud of that.
47:47We've done the right thing.
47:48The brand is registered in the US.
47:53Big news.
47:54We have won the Innovation Award
47:56of South by Southwest
47:57three months ago exactly.
47:58and that has brought like international exposure
48:02onto the project.
48:05And here I'm bringing on stage
48:07one of the artists that we work with.
48:10This is Trey Tennyson.
48:12We're present.
48:14He was here at the,
48:16in Austin.
48:17And I give the mic to him for a few seconds.
48:20Hi everyone.
48:21My name is Trey.
48:22Otherwise,
48:23known as an artist,
48:24OXT,
48:24or others than Trey.
48:26And I've had the great honor
48:27of working with Pierre
48:28over these past years
48:29in Cinegram,
48:30particularly during residencies
48:32here in France.
48:33Most recent of which
48:34where I completed my first album,
48:35The Coming Sign.
48:36I always tell Pierre,
48:37with Cinegram,
48:38I feel that it's more than a company.
48:40He's also, for me,
48:41discovered something fundamental
48:42about reality.
48:43About how music and sound
48:45interrelate with spatial dimensions as well.
48:47But for me, most importantly,
48:49Cinegram is a community of artists.
48:51So thank you, Pierre.
48:51Let me be a part of that community.
48:54Thank you.
48:55It's coming all the way to Washington,
48:56from Washington, D.C.
48:57So, it's good that it's on stage.
49:01Also, we are entering the world of music tech
49:04with the Music Tech Europe Academy
49:05we're a part of.
49:07So, tomorrow we're in Barcelona
49:09for like a big wrap-up
49:10of this year of acceleration.
49:12It was fantastic.
49:13We've been able to talk
49:14to professionals.
49:16And, yeah.
49:18And so, business-wise,
49:20we've been collecting use cases
49:22for the past months
49:23with the big spotlight we had on us.
49:25Internationally, mostly in the US
49:26and in Europe.
49:28We are planning to launch October
49:30for the online subscriptions.
49:33We've been delaying it
49:34because the expectations have grown
49:36with the recent evolution of the project.
49:39and we're starting schools in the US
49:43end of 2025 starting with the West Coast
49:46in Montclair, exactly, New Jersey
49:48and Austin, Texas.
49:52I'm done.
49:53I have three minutes to go.
49:54I can give you a little...
49:59Let's do something.
50:00I'm gonna show you...
50:02I didn't know we would have time
50:04but I'm gonna show you a song
50:06that has been composed 200 years ago.
50:09It's the Ave Maria of Schubert.
50:13That's one of the most famous songs
50:16in music history.
50:18so maybe we can spend the last two minutes
50:22watching a visualisation of the Ave Maria.
50:27This is the closest to what I see in my head, okay?
50:31So...
50:31Thank you.
50:48Thank you.
50:54Thank you.
51:01Thank you.
51:20Great steps
51:22to you
51:23Very important
51:38Through...
51:42My life
51:46O...ć°...uger
51:47youćż1
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