00:00All right, so let's move from cars now into sport. We've got two great startups for you
00:05Athos and Sirius, so I'd like to present Athos. Athos are a climbing shoe, which is very user focused
00:133d printed and
00:15Just generally fabulous. Here to tell you more is Romina from Athos
00:23The stage is yours, there you go
00:32There are 16 billion of unique food in the world
00:38Which 7 of 10 don't feed with standard food work and an 88%
00:45Suffers pain in at some point in their lives. Hi
00:50Welcome everyone. I am Romina Milesi co-founder and CEO of Athos
00:55The first global brand to create
00:58Footwear solutions
01:00Customized and personalized through 3d printing technology and and our patented software
01:09Athos was born in a niche the climbing
01:12Where suffering is really normalized
01:16Eight of ten climbers suffer pain deformations and injuries
01:21Due to the lack of adaptability of the current footwear
01:25But they don't have to worry anymore
01:28Athos has the solution
01:29The first climbing shoes 100%
01:33Adapted on their feet
01:35Customizable according performer needs
01:38And aesthetical aspects and conscious on impact
01:42Why? Because we produce on demand
01:45We use vegan materials
01:47We are recyclable and we can reduce thanks to the technology
01:51More than a 70% of manufacturing processes
01:55Why is time to market? Why climbing?
01:58Because climbing is becoming the new gyms
02:01Thanks to the increase of climbing centers in the big cities
02:05That creates a new target opportunity for us
02:10That it's named the urban climber
02:13With more economical power to invest in those equipment
02:19As a brand we have a strategy and it's be focused on this niche
02:24To create as much value as possible
02:28To after easily go through other verticals of the footwear sector
02:33Like cycling
02:37Our business model is based clearly in a B2C
02:41Because our aim is to be focused on our user
02:45And we are generating experience 360 degrees
02:50We have an omnichannel strategy
02:52And nowadays we are working and collaborating
02:56With climbing centers and specialized stores
03:00But our real aim is to create an application
03:03An Athos application that will allow to the user
03:07Scan their feet, personalize their shoes
03:11Wherever and whenever they want
03:14These are our current KPIs
03:17We have our first 56 sales
03:21More than 700 users in our database
03:24More than 250 users that are really interested
03:29And the most important thing
03:31We have a big data about foot scans
03:35Our team we are six workers
03:38Which four of us we are the own founders
03:41And we have big skills in
03:45Additive manufacturing, technology
03:49And computing program business
03:52And everything thanks to our professional advisors
03:56And professional climbers
03:58Nowadays we are working with HP
04:00They are we have an agreement
04:03As they are our suppliers
04:06Athos was born in 2020 with an idea and a concept
04:102021 and 22 we have been developing very hard
04:15This software that we have patent
04:18And at the end of 2022 we did our first launch
04:23And nowadays we are looking for fundraising for investment
04:28To be more agile and to continue growing
04:32These are our projections
04:34Our goal this year is with this fundraising
04:38Do a scale up nationally
04:40Next year we have one really big goal
04:43That it will be to be present on the Olympic games
04:47And at the end of the year do our first launch
04:50About the application and 2025
04:54Our mission is to be a worldwide brand
04:58And to do our first launch in another vertical sector of the footwear market
05:04That it will be cycling
05:05So we are looking for 2050 000 euros
05:10To be focused on three really goals
05:14Expand our experience as Athos
05:17Improve our product
05:19And of course create this application
05:23That will allow us to go globally
05:27So if you want to join us
05:29Let's revolutionize the footwear industry
05:32Thank you
05:35Okay thank you thank you thank you Mila
05:37So any questions quickly?
05:43So you guys started two three years ago
05:45Yes
05:46So we've seen quite a lot of like
05:48A lot's been happening in the last two three years
05:50So I mean you've gone basically from last year
05:52So you raised like your seed round
05:56And now you're like you're really expanding
05:58To basically produce as many
06:00Go ahead exactly
06:01All right okay
06:02And are they available now in the market?
06:04What?
06:05Are they available?
06:05Sorry I'm speaking too far
06:06Yes
06:07Are they available now?
06:08Yes we launched our first go to market the 1st December of 2022
06:132022
06:14Okay so where can we buy them?
06:17What?
06:18Where can we buy them?
06:19You can come nowadays in Barcelona because we are with a physical scan
06:24Okay
06:25But after you will be able to book it through an application
06:29Are you wearing them?
06:30Not yet
06:31Because I am not climbing now
06:32No you're not climbing at the moment
06:33Okay
06:34So if you want to know more where can we find you?
06:36In the booth in the hall 2 in the booth
06:40U09
06:41Okay
06:42Okay
06:4209 in hall 2
06:45Go and check them out
06:46Do you have a question?
06:47You got 19 seconds
06:52Sorry
06:55Hello
06:56In the future
06:57What would be the price of for example a football shoe
07:01Or if I want to play if I want to play football in my in my club as an amateur
07:07What would be what would be what is your objective for the price of the shoes for the
07:13I cannot hear him really good sorry
07:17The price of the shoe
07:18The price of the shoe
07:23Okay yeah yeah so if he wants to buy it himself how much is he gonna pay for it because
07:27if he's not part of a club
07:28Now we have started with climbing and it's for custom made it's 220 euros but if you want to personalize
07:39a lot of things
07:40If you can increase the cost to 300 euros it depends on the personalization that you want to make
07:47Okay we have to stop all right
07:50Thank you
07:50Thank you very much
07:51Athos ladies and gentlemen
07:57Okay
07:59So now on to our second startup
08:05So these guys are called Sirius do we have them here?
08:09Hi
08:10Okay so Sirius are
08:13I believe
08:14I believe
08:16Have a
08:19VR
08:20Okay a VR ski goggle technology
08:25I'll let them tell you more ladies and gentlemen Sirius
08:31Yeah
08:32Welcome
08:34Hi
08:39Hello everyone thanks for having me today
08:42I am Dimitri Charrier from France originally from Chamonix
08:49And I was professional skier for more than 15 years I compete in a world cup freestyle ski competition
08:56And when we are skiing with my beautiful wife in Switzerland
09:01She's never stopped for taking some pictures with the iphone or answering the calls
09:09Fast and I have to stay on the side of the slope it's a bit boring
09:14That's why we decided to
09:17To think about a new product
09:23An augmented reality connected ski goggles
09:26And he's here today
09:27So this is Sirius
09:30You can access
09:33All the phone functionalities directly from the ski goggles
09:39And I didn't take these things okay
09:46So let me show you a small video
10:29So at Auslung company we are based in Zurich and we believe in the power of augmented reality and
10:35And artificial intelligence that's why we mix in the ski goggles
10:42GPS navigation with artificial intelligence
10:45To draw most accurate
10:49GPS mapping for the ski resorts
10:51And with the Sirius goggles you can benefit from
10:54Everything from the phone integrated directly in the goggles like the camera
10:59You can speak hands-free with the external speakers
11:04You have the GPS navigation
11:07The 1080p camera
11:10You have a navigation pad to navigate the menu into the the goggles
11:16And you have an SOS button to call your friends or the ski patrol if you have a problem in
11:21the mountains
11:22But that is not all
11:24We are launching our second product
11:27This is Lira
11:30Smart air glasses
11:32And I will let my wife to show you the product
11:36Hello everyone, my name is Ja Yi
11:39And I lived in Switzerland for more than 15 years
11:42I got my diploma from ETH Zurich
11:46Today I'm very happy to be in Paris
11:49La ville de l'amour
11:51Alors, une question rapide
11:53Quelle heure est-il ?
11:54Ima Anna Inji desu-ka ?
11:56Nobody will answer me because we don't speak the same language in this fantastic world
12:03However, everything will be changed once you start to use our product
12:08Lira
12:09On-li-ha-tu
12:11With glasses
12:13There is also a lens integrated
12:17It will give you simultaneous translation
12:19On the language you desire
12:23Vocally
12:24Text
12:25Same thing
12:26Also, if you want to explore a lovely city like Paris
12:33But you find it difficult to read or to find the right bus stop, the right shop
12:39Everything is écrit en français
12:43With Lira, it will be translated simultaneously
12:46And it will give you the help of navigation
12:51It will project the way of your already set destination
12:57I hope this destination is for your love of your life
13:00And everyone is happy
13:07Thank you Ja Yi
13:08Merci
13:13And that's it for today
13:15I don't know where is the model
13:18We have more information on our stand
13:21It's also, you know, at the end of the other hall
13:26We are right at the exit if you want
13:31It's very practical
13:32So if you have any questions, welcome to come to us
13:34And we will show you the model we have
13:36And feel free to try on
13:38We also have an Instagram
13:40And if anyone happens to travel to Zurich
13:44Be careful
13:45Because they speak Swiss German
13:47Or even Zurich German
13:49That will be also maybe integrated in our glasses one day
13:55Okay, thank you
13:56Thank you very much
13:57Do we have a quick question from the audience about the technology?
14:03I mean, for me
14:04Look, I mean
14:06Skiing is quite dangerous, right?
14:08It's a dangerous sport
14:09Could be, yeah
14:10Yeah, so this basically will help people to
14:13Like ski on the right way
14:15Yes, of course
14:16You have a button
14:16If you have a problem
14:17You can alert your friends
14:18Or directly the ski patrol of the resort
14:20Of course, yeah
14:21Okay
14:21Of course
14:22And the navigation GPS
14:24Will drive the ski patrol to you
14:27More efficiently
14:28Yeah, yeah
14:29Because, yeah
14:30Last year we had a similar technology
14:32But in a motorcycle helmet
14:33And it was basically really
14:35It was mapping out the roads as they came
14:37And where the corners came
14:38Exactly
14:39So I can see the advantage
14:40All right, ladies and gentlemen
14:42Sirius
14:44Thank you
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