00:00Non, ne me déjeuner, ne me déjeuner.
00:03Ne me déjeuner, ne me déjeuner.
00:06All right, so we're going to stay within the realms of visual.
00:12Good, we have you.
00:14So these guys are called Zero 10.
00:18And very, very interesting company.
00:22Based, obviously, in the fashion retail market.
00:26And here, actually, to showcase their latest innovation,
00:30which is mirror screens,
00:33which are used on the outside of clothes stores
00:35to get people to really try the clothes without even having to come in.
00:39So here to tell you more about this great initiative
00:42is George from Zero 10.
00:46Welcome.
00:50Hi, hi.
00:51Nice to see you again.
00:53The second day of Viva Tech.
00:55So my name is George.
00:57Today, I will tell you more about our company.
01:00It's called Zero 10.
01:02So I'm the CEO and the founder of this company.
01:06And Zero 10 is a fashion AR try-on company
01:10with the best AR try-on technology
01:12for clothes, bags, and visual effects and mixed reality.
01:16It's quite complicated words, but I will explain it too.
01:19So, you know, there are a lot of talks about metaverse,
01:23virtual worlds, and it's our future.
01:25We all know it.
01:27But today, I will show you how to use AR and mixed reality technologies
01:32just here in the streets of the cities in Paris, London, New York,
01:36in your businesses.
01:37So a few words about me.
01:39Since 2010, I run several businesses in the fashion industry.
01:45I have my own fashion brand,
01:47and I know all the needs of the fashion brand.
01:52And in early 2020, I decided to make this technology
01:59with my co-founders.
02:02So let's play the next video.
02:09So here in Zero 10, with our proprietary technology,
02:14we provide brands and fashion businesses
02:15with different solutions for fashion retail.
02:21So, yeah, our main niche is clothing try-on and try-on of bags.
02:27So all our technologies are developed in-house.
02:31We have a super-strong developers team
02:34based in the U.S. and in Cyprus.
02:38And what's the most exciting for me
02:40is that thousands of users all over the world
02:43use our technology in their daily life already.
02:46So, yeah, I hope soon you will try it by yourself.
02:56Yeah, the fashion industry should use AR
02:59and mixed reality solutions.
03:01So here you can see our first clients,
03:04Coach, Tommy Hilfiger, Crosby Studios, Vogue, NBA.
03:08And they know it, so they start exploring it with Zero 10 already.
03:14So today I will show you our AR Mirrors product line
03:18in which we have several solutions for offline retail.
03:22And we're really, really good at it.
03:25So next video, please.
03:28So we started with an in-store AR Mirrors and Kiosks
03:33with Tommy Hilfiger this year.
03:36With this screen, customers can try-on clothes in real time.
03:40It may be clothes, accessories, and bags.
03:44So these solutions can be used in-store or in events
03:50like Viva Tech, for example, exhibition.
03:54So with this solution,
03:57you can show how the clothes fits on the body.
04:04Also, you can sell digital-only goods in your physical stores.
04:08It's a new type of purchase for new generation of customers.
04:16So it was really good.
04:19And we saw cool metrics here.
04:23Yeah, and next video, please.
04:27So our second product, and my favorite one,
04:30is the Zero 10 AR store window.
04:34So basically, we install our screens
04:39right in the store window
04:43so people can try-on clothes
04:45even before entering the store.
04:49So it was a huge success in a coach store
04:53in Soho, New York this month.
04:56So we saw that this window is 93% more attractive
05:01than the traditional store window.
05:03We realized that using our data from this window.
05:10Also, we increased traffic by 60%
05:13and it's a huge win for us.
05:17And we want to help businesses
05:20not just make fun for their customers.
05:24And the next video, please.
05:27Yeah, and today, at VivoTech, we present our new product,
05:31the next big thing.
05:33It's an AR store.
05:35So basically, it's a screen and an iPad.
05:40You can place this screen, for example, in airports, in shopping mall,
05:46and sell physical products using AR try-on.
05:50So basically, your customer can come to the screen, try-on garments in augmented reality,
05:57pay by Visa, MasterCard, and get the delivery to their houses.
06:03So we all know that it's super expensive to rent huge stores in shopping malls.
06:14Our solution, our screen, it takes like one and a half square meters and it's super, super cheap solution.
06:24If, for example, a brand have only e-com platform and it wants to present their goods in real life.
06:33And the next video, please.
06:38Yeah, and last but not least, we have our own worldwide iOS platform.
06:45We call it Mixed Reality Platform.
06:47We have a huge community of creators.
06:50Over 2,000 creators join us.
06:53And creator, fashion brand can make a virtual store on our platform.
07:00They can sell or show for free their garments,
07:05let their users try their garments in AR,
07:09and users can make video and photo content for their socials.
07:14So we really believe in Mixed Reality future.
07:17So this platform, I hope, will become the new Farfetch for your Mixed Reality identity.
07:25Yeah, and so today at Viva Tech, next slide, please.
07:32So today at Viva Tech, I want to invite you to our booth.
07:37There you can try the new experience with the AR store.
07:42Basically, we made a collaborative merge with Viva Tech.
07:45It's a long sleeve and a shopper.
07:47You can try it on in real life, in augmented reality, and get it for free.
07:54So you will get this new experience of AR store with Zero 10.
07:59Thank you.
08:02Thank you.
08:03Thank you very much, George.
08:04Actually, we have a bit of time if I can ask you some questions.
08:06Yeah.
08:07So, yeah, you strike me as a very interesting person.
08:11Where did you start in the fashion?
08:12Because you mentioned a little bit about yourself at the beginning.
08:15Can you tell us a bit more about yourself, your background?
08:17Yeah, yeah.
08:18In 2010, I started with $1,000 and made my fashion brand.
08:25So, yeah, I know all the struggles and needs of physical production.
08:30Where are you from, by the way?
08:31I'm from Russia.
08:32Oh, you're Russian.
08:33Okay.
08:34Yeah.
08:35So, yeah.
08:36Okay.
08:36So, you started with a small...
08:39Yeah.
08:40With $1,000?
08:41Yeah.
08:41With $1,000, yeah.
08:42The whole journey with my team, yeah, it was incredible.
08:45Wow.
08:45And really hard.
08:46Okay.
08:47Okay.
08:47Okay.
08:47All right.
08:48So, basically, today, you've got this new incentive.
08:51Now, there was a number on one of your slides that might provoke the question from me.
08:56So, in all of these, like, retail spaces, okay, these fashion retail spaces, like, you'll need
09:0195% less, like, 95% less staff.
09:05How is that going to work?
09:06Yeah, yeah, yeah.
09:06When you use our AR pop-up store, it's fully automatic.
09:10So, the customer can come to the screen, try on different goods, garments, pay by the
09:17card, and get the delivery.
09:19So, zero stuff, actually.
09:20Zero storage space.
09:23So, that's it.
09:24Only the screen.
09:25Okay.
09:27Yeah.
09:28Because, you know, working in closed stores is a nice step for anyone to get on the working
09:33ladder or get into the fashion industry.
09:35So, I guess they're going to have to find something else to do, right?
09:38Yeah.
09:39But, what's interesting about the initiative is that, actually, we can see, perhaps, an
09:43evolution in the way that these stores are run and operated.
09:47And, perhaps, there are other things that people can do.
09:50Yeah.
09:51Are you working on anything else right now?
09:54Like, so, this is, like, this install mirror.
09:57Is there anything in the pipeline?
09:59Yeah, yeah, yeah, yeah.
09:59We are working on AI-based photo try-on SDK.
10:05So, basically, it's a solution for e-com platforms websites that sell close.
10:11So, we will analyze your photos on your website.
10:18Yes.
10:18And let customers to upload their photos and close will appear instantly.
10:23It's like a photo try-on, but a smart one.
10:26Yeah, and it's super cheap and super quick.
10:28So, hope later this year we will present it.
10:31Okay, great.
10:32Okay.
10:32So, where can we find you guys if you want to try out the mirror?
10:35Where are you?
10:36Yeah, our booth is near Stage 1.
10:39Stage 1, okay.
10:40Okay.
10:40Well, there you go, ladies and gentlemen.
10:42So, this is George.
10:43Thank you.
10:43From 010.
10:44Thank you.
10:45Thank you.
10:49Can we take a pause?
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