- il y a 1 jour
A Conversation on the Future of Fashion
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00:00Vous savez, je pense que Shein n'a pas besoin d'introduction.
00:05Vous avez millions de clients ici et millions de critiques.
00:13Vous savez que vous n'êtes pas welcome.
00:14Quoi ?
00:15Vous n'êtes pas welcome, vous savez ça.
00:18Wow, c'est nice.
00:18La France sénate, cette semaine, a voté une bille.
00:24Il y avait 338 votants.
00:30337 votent en favor de la bille pour limiter vos activités,
00:34régler vos activités.
00:35Et vous êtes parfois décrivés comme le défil.
00:39Vous savez pourquoi ?
00:40Parce que vous avez mis des entreprises,
00:43des pollutions, des overconsumption, des addictions.
00:47Donc, vous allez voir les détails de tous ces accusations.
00:51Mais first, en général,
00:54comment vous répondez à ceux qui critiquent votre business ?
00:59Il y a deux choses.
01:00Vous n'êtes pas welcome, et vous êtes le défil.
01:04C'est le défil.
01:05Je pense que Nicolas était un défilé.
01:09C'est le défilé.
01:09Tout à fait,
01:13je pense que le défilé
01:16s'étudie pas par Max weilera.
01:20Ils ont oublié d'auborité.
01:21Descatsens bientôt ilsodirent p del angoé des Sheinnes,
01:23je crois que c'est ce que vous disez,他
01:25pensait savoir ? Et
01:27aussi, je
01:29suis dit que j
01:30'ai troponcée que j
01:33'ai l'abandonné — des
01:36ma attending du abonné de la foie d'armenés CHIINs.
01:38So I take it
01:39Well, that's why it's dangerous
01:40What?
01:41That's why it's dangerous
01:43Okay
01:45Okay, alright
01:46So it is dangerous
01:47So I wanted to address that
01:49All of those concerns
01:50I think you have set the table in a way
01:55That the bill
01:57Which is anti-ultra-fast fashion
02:00And then the goal
02:03Is to address the concern of environment
02:07Protecting the consumers
02:08And make French
02:11Evolving
02:12In an ever-gorgeous way
02:15And I love that
02:17That's a very admirable
02:19And good goal
02:22And I wanted to
02:25To set the record in a couple of ways
02:28First
02:29What is a fast fashion?
02:31And what is a fashion on demand?
02:35As a business model
02:37That we are not fast fashion
02:40We are an on-demand fashion company
02:44What do I mean by that?
02:46How can you say that?
02:46You have thousands of new products every day
02:49So how can you say that you're not fast fashion?
02:52It's by definition
02:53It's fast fashion
02:54Understood
02:55I understand
02:56I think
02:59You know
03:00In a way of thinking about fashion
03:03Whose fashion is it?
03:05Is that the designer's fashion?
03:07Or is that consumer's fashion?
03:11So
03:12Fast fashion
03:13In my way of thinking
03:15Mass producing
03:17The products
03:18The brands want you to wear
03:19We on the other hand
03:21Micro producing
03:23The products
03:24You want us to manufacture
03:26We do it
03:27In the following ways
03:29We have a customer first
03:31Mentality
03:33That's our anchor
03:34That's not a slogan
03:36We make decisions based on that
03:38Every single day
03:39What we do is
03:41We use technology
03:43And we use innovation
03:44To improve the efficiency
03:46To the maximum
03:47And reducing the waste
03:49To zero
03:50And as a result of it
03:52Hold on one second
03:53As a result of it
03:54What we have done
03:55Is
03:56We use small batches
03:58As we collect
03:59Of knowing what you desire
04:01And then
04:03We use small batches
04:04Of production
04:04And then we
04:05Test
04:06And we have
04:08Put it on the
04:10The apps
04:11And if the
04:12Reorders come in
04:15Speed up very quickly
04:17And we network our factories
04:19Making the same thing
04:20To satisfy the demand
04:22If the order wanes
04:23We move on
04:25As a result
04:26We have
04:27No leftover
04:28Nearly any leftover
04:30As a result
04:31We can have
04:32The traditional retailers
04:34Have 25-40%
04:36Of unsold inventory
04:38We have near zero
04:39As a result of it
04:41We have
04:42Very low price
04:43That we can offer
04:44To the people
04:44Who usually
04:45Don't have the ability
04:46To afford the products
04:48I'm sorry
04:48You say
04:49No waste
04:50But
04:50When you sell
04:52A shirt
04:53For 3 euros
04:54Or 4 euros
04:55And that
04:56People buy
04:57Tons of shirts
04:59Of course
05:00There's a lot of waste
05:01You
05:02I mean
05:03It's the perfect recipe
05:04To overproduce
05:06And people sometimes
05:07Buy something
05:09They wear it
05:10Once or twice
05:11And then throw it away
05:12I'm not explaining it
05:13Very well
05:14Let me go back again
05:15There are two things
05:16At stake here
05:17Overproduction
05:18And overconsumption
05:19On the form of overproduction
05:21The way that you do
05:23Small batch
05:24And try and error
05:25And then you continue
05:27To match the demand
05:28With supply
05:29That you're not only
05:30Satisfying the customers
05:31Do
05:32Give them the way
05:33The things
05:34The styles they want
05:35The time and convenience
05:36They want it
05:37Directly shipping to them
05:38And
05:39At the price
05:40They can afford
05:41Okay
05:42So that's
05:42We do not do overproduction
05:44That's one bucket of it
05:45And the other thing
05:46You're not saying
05:47Is overconsumption
05:48Okay
05:49So
05:49Now
05:50I'm not telling you anything
05:52That
05:53According to my survey
05:54If you look at
05:56IFOP
05:57The surveys
05:58They're saying
06:0060% of French consumers
06:03They spend
06:04About 200 euros
06:06A year
06:07For their garments
06:08200 euros
06:09Some people
06:11Buy there
06:12For one scarf
06:14Our mission
06:15Is to make fashion
06:16Accessible
06:17Available
06:17And affordable
06:18To all
06:20Doesn't matter
06:21What happens
06:21We're going to be
06:22Committed to the consumers
06:23Globally
06:24To do that
06:24And
06:25These are the people
06:27Even if they want
06:27To throw things away
06:28They won't be able to
06:30My friends
06:31It's not
06:33They cannot
06:34Do it
06:34You know
06:34So
06:35For people
06:36Who buy 20
06:36Throw 19
06:37Things away
06:38Does that happen
06:39Of course
06:39But that's not
06:40The norm
06:41That's an exception
06:42That we are proud
06:43Of serving
06:4495% of
06:46French customers
06:47Live outside
06:47Lyon
06:49Paris
06:49And Marseille
06:5095%
06:51Only 5%
06:53Of customers
06:53Live in big cities
06:55That's not
06:56Our customer base
06:56The customer base
06:58Are the people
06:58Who want to
06:59Feel pretty
07:00Who can afford it
07:02And who
07:03Think that's
07:03A God-given right
07:04And we have
07:05To satisfy them
07:06You know
07:07100 billion
07:09100 billion
07:11Of closings
07:12Are sold
07:13Every year
07:15Don't you think
07:17That you're
07:17Participating
07:18In this
07:19Overproduction
07:20And that
07:21The world
07:22Doesn't need
07:22That much
07:23Production
07:24And that
07:25It brings
07:25A lot of
07:27Side effects
07:28Like pollution
07:29Like
07:29Whatever
07:32Wow
07:33I don't know
07:35The statistics
07:35So let's
07:37Assume you're right
07:3710 billion people
07:38That's what you're saying
07:4010 billion people
07:40Worldwide
07:41Right
07:42Less than
07:4310 billion
07:43Worldwide
07:43But 100 billion
07:45Garments
07:45Sold every year
07:47All right
07:48So let's do the math
07:48100 billion
07:51Divide by 10
07:53That's 10 pieces
07:55Of garments
07:56Per year
07:57Per person
07:58How many pieces
07:59Do you have
08:00On you
08:01Today
08:02Yeah
08:02Yeah
08:02You're sure
08:03I agree
08:04You
08:04Seven
08:05Seven
08:06I just
08:06Okay
08:06Seven
08:07Okay
08:07Do you change
08:09Sometimes
08:09So are you going to
08:11Keep on wearing
08:12The same thing
08:12For the whole year
08:13So that
08:14Ladies and gentlemen
08:15I think
08:15Indicates one thing
08:18I think
08:20Too many people
08:21In this world
08:22Do not have
08:23The kind of
08:25Things they want
08:25So I would say
08:27That statistics
08:28It actually argues
08:30That we have to
08:30Give
08:31Not making more
08:33Products
08:34Is making
08:34The appropriate
08:36Amount of products
08:37On demand
08:37For the people
08:38Who are less
08:39Resourceful
08:39That's our mission
08:41You know
08:41There's a French
08:42Environment agency
08:44Called Adem
08:45And they say
08:46That in France
08:47We throw away
08:4835 items
08:50Every second
08:52So I mean
08:54You can turn it
08:55As you want
08:56But we are
08:57In a world
08:58Of overproduction
08:58And why
09:00The French
09:01Parliament
09:01Is so adamant
09:03At voting
09:05This bill
09:06Is that
09:06Many MPs
09:09From all
09:09From political parties
09:12Consider that
09:13You are
09:14Participate
09:15In a world
09:17Where we will
09:17Have more pollution
09:18And overproduction
09:21And also
09:22That your company
09:23Is
09:24I mean
09:25People are addict
09:26When they buy
09:27Things
09:27Very easily
09:28For 2, 3, 5 euros
09:31Right
09:31So Nicholas
09:32I agree
09:33I agree with you
09:34Because
09:35I don't want to argue
09:36With you
09:36Because I don't think
09:37I can convince you
09:38I have said
09:39Look Nicholas
09:41I agree with you
09:43The notion
09:44That overproduction
09:45Is bad
09:46Overconsumption
09:47Is bad
09:47The company
09:48Set out
09:49To reduce
09:50Overproduction
09:51We do
09:52We don't want to
09:53We don't want to
09:53Overproduce
09:54We don't want to
09:55Mass produce
09:55We want to
09:56Microproduce
09:57So we can match
09:58The supply and demand
09:59It is good for the consumer
10:00Because of the lower price
10:01It is good for the planet
10:02Because we don't
10:03Throw things away
10:04Before we reach
10:05The customers
10:07Homes
10:07And also
10:09All of those things
10:10That you know
10:10If you look at
10:11The kind of
10:13Unsorted inventory
10:14In today's world
10:16It's in the
10:18In the value
10:19Of hundreds of
10:20Billions of dollars
10:21That's too much waste
10:22We have to
10:23Work together
10:24We have to
10:26Assimilate
10:27For the evolution
10:28Of the fashion industry
10:29To embrace
10:30People's fashion
10:31To make sure
10:32That everybody
10:33Get what they wanted
10:34The time they wanted
10:35And the price
10:36They can afford
10:36To increase
10:38The purchasing power
10:38To do the right things
10:39That's what we should do
10:41Not to overproduce
10:42And discouraging people
10:44To overconsume
10:45That's what we should do
10:46Another issue
10:47People have
10:48With your company
10:49Is that when you
10:50Order something
10:50On Shein
10:51It will be
10:53Flown by
10:54By plane
10:55And brought in Europe
10:57By plane
10:58So it's a source
11:00Of pollution of course
11:01Why don't you
11:02Produce more
11:04Closer to
11:05Your markets
11:07And maybe
11:08Here
11:09I know it would be
11:10More expensive
11:11Probably
11:11But
11:13That's a very fair
11:14Question
11:15That we have been
11:16Thinking about
11:17All the time
11:17We do have
11:19Localized
11:21Places
11:22Like Brazil
11:23Like Turkey
11:24And we have
11:26Warehouses in Poland
11:27And other places
11:28In England
11:28So all these things
11:30Are in the works
11:30Are we fast enough
11:32Are we perfect
11:33Of course not
11:34There are a lot of things
11:35That we have to do
11:36That's precisely where
11:38Why that we should
11:41Engage the dialogue
11:42With policy makers
11:44With the forums like this
11:45With the public
11:47With you
11:48With others
11:48To make sure
11:50That we have
11:50The collaboration
11:51With the industry
11:52Peers by the way
11:53But to what extent
11:54I mean would you be ready
11:56To invest
11:57In this country
11:58Oh yeah
11:58You mentioned Turkey
11:59But
11:59No no
12:00I love France
12:01Of course
12:03Yes
12:04The answer is yes
12:05Yes
12:06And emphatically yes
12:07Yes what
12:07Yes we're going to invest
12:09We're going to do
12:10All the things
12:10Make sense
12:11Then I'm going to visit
12:12The regions
12:13And to see
12:14How we can work together
12:16To address some of the issues
12:17You just raised
12:18Invest in what area
12:21Sustainable technology
12:25Recyclable plants
12:26The companies
12:28Who can actually
12:29Help us to
12:30Reach our goals
12:31Of reduce
12:33Overproduction
12:34Even better
12:34And to repair
12:36Reuse
12:37And resell
12:38We have a
12:39Resale platform
12:41Called the
12:41Shein Exchange
12:42To encourage
12:43And to provide
12:44A platform
12:45So people can
12:47Actually buy
12:47Sell
12:48The used
12:48Products
12:49And items
12:50And this has been
12:52Responded by
12:52The French
12:54Consumers
12:55In a very
12:56Overwhelming way
12:57And we love
12:58To continue that
13:00Because
13:00I think
13:01French people
13:02Are committed
13:03To protecting
13:05The planet
13:06And also committed
13:07To the heritage
13:08Of the long running
13:10Fashion heritage
13:13Another issue
13:15Many people have
13:16Is that
13:18We can't be sure
13:20That
13:21Your suppliers
13:22Produce their
13:24Product
13:25In good condition
13:26Good social condition
13:28Without
13:29Forced labor
13:30For example
13:31So how can you
13:33How can we be
13:35Sure that
13:36All these conditions
13:37Are met
13:38And that
13:39Your products
13:41Are not
13:41Manufactured
13:42In factories
13:43That
13:44Do not
13:45That have
13:46Unacceptable standards
13:48Okay
13:49All right
13:50So let me
13:51Let me
13:52Kind of answer
13:52The question
13:53In the following way
13:54There are three buckets
13:55And how I would
13:57Look at it
13:58You know
13:58From common sense
13:59Point of view
14:00Anybody
14:01Who would
14:01Micro produce
14:0250
14:03100
14:03200 pieces
14:05You're of course
14:06Paying higher
14:07Per unit price
14:08Than
14:09A
14:10Process of
14:12Producing
14:1220,000 pieces
14:13That's common sense
14:15Second
14:16Our business model
14:17All of the factories
14:20In our supply chain
14:22The way that we do it
14:24Is
14:25We require them
14:26To sign
14:28The code of conduct
14:29Right away
14:30And we also require them
14:31To have them
14:32To come into
14:33Our software
14:34Platform
14:34Standardized
14:35The reason why
14:37Is
14:37If we don't know
14:39How much capacity
14:40Your factory has
14:41And
14:42And where you are
14:43In terms of
14:44Orders
14:49Okay
14:54Thank you
14:55Sorry for that
14:57So
14:58So the way that
14:59You think about it
15:00Is
15:01If I don't know
15:02Where you are
15:03How much capacity
15:04You have
15:05I cannot allocate
15:06I cannot do the model
15:07Of on demand
15:08Right
15:09So therefore
15:10I have the visibility
15:11Of seeing where you are
15:13So we have an advantage
15:14Of understanding
15:15The transparency
15:16Of the setting
15:17So that's
15:18So that's
15:19The most important thing
15:20Is
15:20How do we conduct
15:22The policy
15:23The policy
15:24Everybody can say
15:25And we have
15:26Forced labor policy
15:28For sure
15:57We abide with
15:58International
15:59International
16:00Renowned
16:00Independent auditors
16:01They go into
16:03Our supply chain
16:04They audit
16:04Up to 95%
16:06Sometimes more
16:07Than 95%
16:08Of all
16:09Procurement value
16:10Okay
16:11So the
16:12So this is what we do
16:14And then once
16:14The audit results
16:15Come out
16:16If you are caught
16:17To do forced labor
16:19And child labor
16:19The policy is
16:21That we
16:22Terminate the factories
16:23Right away
16:24No questions asked
16:25One
16:26Two
16:27We actually
16:28Do the
16:29Thorough investigation
16:30To make sure
16:30It doesn't happen again
16:31In the future
16:32Number three
16:33Important
16:34Very important
16:35Point
16:36That we actually
16:37Will put that
16:39Violation
16:40In our ESG
16:41Annual report
16:42And by the way
16:43It's coming out
16:44Right now
16:44The ESG
16:45Annual report
16:46And we let the whole
16:47World know
16:47How much we have
16:49Violated
16:49So that's
16:50The kind of
16:51Things that we do
16:52To ensure
16:53That we're going
16:54To be held
16:55Accountable
16:55Up to the standard
16:56Quickly
16:57Because we don't
16:58Have much time
16:58France is a country
17:00Of creation
17:01And fashion
17:02And there are
17:03Lots of
17:03Counterfeits
17:04Out there
17:06How do you
17:07Control
17:08Counterfeits
17:09How do you
17:10Make sure
17:10That you're
17:11Not selling
17:12Counterfeits
17:12Because that's
17:13Also something
17:13That we hear
17:14A lot
17:15Nicholas
17:16You know
17:16As well as I do
17:17The brands
17:18And retailers
17:18Hate
17:19Counterfeits
17:20Because they hurt
17:21Their business
17:21Right
17:22So our business
17:23Model is
17:24On demand
17:25We find out
17:26The proxy
17:27Of what customers
17:28Want
17:28And then we
17:29Enable them
17:30We're not in the
17:31Business of copying
17:32Others
17:32Having said that
17:33If we caught
17:35Some of the things
17:36In the supply chain
17:37Of doing anything
17:38Like that
17:38We again
17:39Have the same
17:40Kind of policy
17:41To make sure
17:42We use
17:42Whether it's
17:43AI detection
17:44Or anything
17:44To fed out
17:46All these things
17:46And to make sure
17:47That it's taken
17:49Out right away
17:50And then after
17:51That we'll
17:52Conduct a thorough
17:53Investigation
17:54To make sure
17:54That
17:55And understand
17:56What happened
17:56And then to
17:57Make sure
17:57We take the
17:58Measurement
17:59To make sure
17:59It doesn't
18:00Happen again
18:01That's what
18:02We do
18:02The French
18:03Parliament
18:04Wants to
18:04Sort of
18:05Tax your
18:06Products
18:06But in the
18:07U.S.
18:08They decided
18:08To tax
18:09Your products
18:10Even more
18:10Much more
18:11Sure
18:11So does it
18:13Mean that you
18:13Will focus
18:14Your efforts
18:15On Europe
18:16And sell
18:17Even more
18:18Products
18:19In Europe
18:19Yes
18:20I do not
18:22Usually comment
18:23On the
18:25Public policy
18:26But since
18:27This is
18:27Targeted
18:28On us
18:29So I have
18:30The following
18:30To say
18:31I think
18:32The goal
18:33Of protecting
18:34The environment
18:35Benefit
18:36The consumers
18:37And making
18:38Sure everything
18:39Is evolving
18:39In the right
18:40Way
18:40Is a
18:41Noble
18:41And a
18:42Very good
18:43Goal
18:43And I
18:45Love it
18:45Now
18:46The bill
18:47Itself
18:48Is
18:50Targeting us
18:51And then
18:52I don't think
18:53It's targeting
18:54Us
18:54It's really
18:55Targeting
18:55The
18:57Business model
18:58The more
18:59Preference
18:59That you all
19:00Have
19:00There will be
19:01More references
19:02More references
19:03We have
19:05It will result
19:06To lower
19:07Waste
19:07Because it
19:08Matches
19:09Through technology
19:10And if that
19:11Happens
19:12Then everybody
19:14Benefits
19:14Now if you
19:15Target the
19:16References
19:16Then all of a
19:18Sudden
19:18The consumers
19:19Don't get
19:20To get
19:21The one
19:22They love
19:22At the same
19:23Time they have
19:23To pay
19:24Higher prices
19:25So who
19:26Got hurt
19:27The very
19:28Consumers
19:28We all love
19:29The policy makers
19:30Us
19:31Business
19:31And everybody
19:32And I don't
19:33Think that
19:34Would
19:34You know
19:35That's a good
19:35Goal
19:36That we should
19:37All sit down
19:37Together
19:38To collaborate
19:38To evolve
19:40To a situation
19:41It will
19:41Achieve those goals
19:42And to be
19:43Helpful to
19:44Everybody
19:44In France
19:45We love
19:46France
19:46This is
19:47Important market
19:48Not only for
19:49Money
19:49But this is
19:50For the
19:51Very goal
19:51Wanted to
19:52Make fashion
19:53Available
19:54Accessible
19:55Affordable
19:56And inclusive
19:56To all
19:57I see
19:59That our
19:59Time is
20:00Over
20:00One
20:00Quick
20:01Thing
20:01You
20:02Are
20:03Making
20:03Fortune
20:03With
20:04Shein
20:04Obviously
20:05You can
20:05Afford
20:06Luxury
20:07Brands
20:07Are
20:07You
20:07Wearing
20:08Your
20:08Products
20:12Yes
20:14I'm
20:14Expecting
20:15You
20:15To
20:15Say
20:15I'll
20:16Say
20:16No
20:16Yes
20:16But
20:17You
20:17Cannot
20:17See
20:17So I
20:18Have
20:19Two
20:19Items
20:19Three
20:20Items
20:20I
20:20Have
20:21Shein
20:22And by
20:22The
20:22Way
20:23My
20:23Wife
20:25Would
20:26Wear
20:28I
20:28Think
20:29Fifty
20:29Percent
20:29Of
20:30Her
20:30Attire
20:31Shein
20:31And
20:32Wears
20:32Every
20:32Day
20:32And
20:33By
20:33The
20:33Way
20:34I
20:34Fop
20:34Says
20:35And
20:36Our
20:36Harris
20:37Paul
20:37Says
20:38The
20:38Shein
20:38Customers
20:39Wear
20:40More
20:40Than
20:4130
20:41Times
20:41Per
20:42Product
20:43My
20:44Wife
20:44Wears
20:45A
20:45Lot
20:45Longer
20:46A
20:47Lot
20:47More
20:47Sorry
20:47And
20:48My
20:48Dog
20:49Only
20:50Wears
20:50Shein
20:51And
20:51I
20:51Tell
20:51You
20:52If
20:52You
20:52Haven't
20:52Tried
20:53Your
20:53Pet
20:53Clothing
20:54Try
20:54It
20:55Is
20:55The
20:55Most
20:56Beautiful
20:56Thing
20:56It
20:57Warms
20:57My
20:57Heart
20:58Thank
20:59You
20:59Thank
21:00You
21:00Very
21:00Much
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